Acquiring Minds

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Lead Generation: Digital Strategies to Create New Sales Opportunities

Acquiring Minds

You can find more information here: [link]. I wrote the below article for an eBook on digital marketing to be published shortly by CustomerThink. wanted to let you know that I will be presenting at an upcoming Summit on B2B Digital Marketing from CustomerThink. The Summit consists of  three live webinars on the future of B2B digital marketing. Why Invest in Lead Generation? Tips for Success.

Marketers are smarter

Acquiring Minds

The visibility on customer behavior and response rates through a plethora of marketing systems ensures that marketers are accountable for their actions.      The challenge is not the availability of marketing analytic tools (here is a recent list of 51 business analytics tools ) but in how a marketer  acts on the information (see this article on challenges with marketing analytics ).

Marketing Velocity & Full-Stack Marketing

Acquiring Minds

Would you rather be called a generalist    or a jack-of-all-trades ? Or would it be preferable to be called a Full-Stack Marketer ? recent post in Geekwire by Marcelo Calbucci talks about the unique skills of a Full-Stack Marketer for tech start-ups. The head of marketing at Uberflip followed with his perspective on  Uberflip’s blog. What defines a start-up, is what defines the marketer.

Right Message, Wrong Target – A Field Guide

Acquiring Minds

Prospects who do not respond to open end questions from sales are either rushed, unwilling to share information or don’t know the answers. Upshot: sales should try to solicit any helpful information fromt the prospect and leverage this insight in targeting other contacts at the organization.    This prospect should be nurtured by marketing. Something has gone awry. Conclusion.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

However, anecdotal comments only give us a glimpse of the information we need. And sometimes, the information we get is a complete outlier pointing us in the wrong. But without the context of multiple points, they do not provide enough information to guide the creation of new content. specific information.” Stop Killing Your Content: 3 Reasons Your Content Falls Flat.

Right Message, Wrong Target – A Field Guide

Acquiring Minds

Prospects who do not respond to open end questions from sales are either rushed, unwilling to share information or don’t know the answers. Upshot: sales should try to solicit any helpful information fromt the prospect and leverage this insight in targeting other contacts at the organization.    This prospect should be nurtured by marketing. Something has gone awry. Conclusion.

Segmentation for the Nation

Acquiring Minds

Append Firmographic Information – Many demographic criteria are widely available on rental lists such as size, industry, contact title / department.   For a modest fee, you can take your customer file and ask a list broker to append your chosen list criteria.   In earlier post entitled the Top Five Reasons to use Segmentation , I wrote about the importance of segmentation in B2B marketing.

Comparing B2B Online Data Sources - New Research

Acquiring Minds

The list providers were requested to provide counts across a variety of industries and asked to match data to ten real-world contacts that shared their contact information. Sometimes one data provider can provide very accurate information at the account level but the number of contacts is sparse. At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. Ruth was planning an analysis of online data providers and was considering some options for structuring the approach. Most of our clients are disappointed with this tactic.

Marketers are smarter

Acquiring Minds

The visibility on customer behavior and response rates through a plethora of marketing systems ensures that marketers are accountable for their actions.      The challenge is not the availability of marketing analytic tools (here is a recent list of 51 business analytics tools ) but in how a marketer  acts on the information (see this article on challenges with marketing analytics ).

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

Marketing Velocity & Full-Stack Marketing

Acquiring Minds

Would you rather be called a generalist    or a jack-of-all-trades ? Or would it be preferable to be called a Full-Stack Marketer ? recent post in Geekwire by Marcelo Calbucci talks about the unique skills of a Full-Stack Marketer for tech start-ups. The head of marketing at Uberflip followed with his perspective on  Uberflip’s blog. What defines a start-up, is what defines the marketer.

Marketing Velocity & Full-Stack Marketing

Acquiring Minds

Would you rather be called a generalist    or a jack-of-all-trades ? Or would it be preferable to be called a Full-Stack Marketer ? recent post in Geekwire by Marcelo Calbucci talks about the unique skills of a Full-Stack Marketer for tech start-ups. The head of marketing at Uberflip followed with his perspective on  Uberflip’s blog. What defines a start-up, is what defines the marketer.

Segmentation for the Nation

Acquiring Minds

Append Firmographic Information – Many demographic criteria are widely available on rental lists such as size, industry, contact title / department.   For a modest fee, you can take your customer file and ask a list broker to append your chosen list criteria.   In earlier post entitled the Top Five Reasons to use Segmentation , I wrote about the importance of segmentation in B2B marketing.

Buyer centricity on a shoestring lead generation budget

Acquiring Minds

The issue of minimal customer insight is problematic for both outbound cold calling and the telequalification of responders where limited profiling information exists. If you are in telesales, how can you be both buyer-centric AND productive? The issue is exacerbated by the demanding metrics set for telesales. So what to do? How can you trade-off between efficiency and effectiveness?

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Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Marketing on the Outbound

Acquiring Minds

Market Segmentation - An outbound marketing program can provide very actionable information for B2B marketers to segment their markets and generate higher yield programs. This information can be leveraged for trigger marketing and solution selling. Today I want to highlight (not hype) some of the key benefits uniquely associated with outbound marketing. Photo Credit: jot.punkt.

Sales 2.0 Techniques for the Job Search

Acquiring Minds

should be very appealing to you (as it is to the resource-constrained B2B marketer): free or nearly free applications, easy and fast to get up and running and rich with interactivity and online tracking information. However the records do not include contact information and the number of available contacts depends on the size of your network. With LinkedIn, you can inform your network of your job search status, ask questions of your network and the LinkedIn community and ask your network for introductions. Today's post is for the professional who is the program.

Technology Spend - A Repeat of 2001?

Acquiring Minds

The largest IT vendors are better managed and capitalized The Economist draws heavily from an OECD report and quotes from its author: More importantly, last time around the IT industry was not the victim of an economic crisis, but its cause, says Graham Vickery , author of the OECD report - Information Technology Outlook.the slowdown and declines so far are not as dramatic as the ICT crash in 2001-02 as the sector is markedly stronger and has not engaged in the excesses of the earlier period. Fasten your seat belts. We will be encountering turbulence.

Informed Customer Understanding Should Guide Marketing

Tony Zambito

When it comes to informed choices on what will guide marketing, most processes will lack in assessing how well projects, campaigns, or initiatives meet the test of helping customers to achieve their goals.  by Anton Scherbik. At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing. 

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

Stop over-complicating your customer information

Biznology

The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer informationFor some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The Buyers Journey is much more fluid.

A ton of useful information on social media marketing measurement!

grow - Practical Marketing Solutions

The post A ton of useful information on social media marketing measurement! The post A ton of useful information on social media marketing measurement! This was one of my most popular posts ever and I was rewarded that it helped so many people! Here it is: A Guide to Social Media Marketing Measurement from Mark Schaefer. But wait … there’s more!! Learning from competitors.

Three marketing truths for an information dense world

grow - Practical Marketing Solutions

We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection. How are you going to win in a world with five times more information than what we have now?

The holistic challenge of information in business optimization

i-Scoop

Each organization invests hours of work and numerous processes to deal with documents, data and information every single day and across multiple departments. Managing all the information in the enterprise is a core activity of business: both internally and in the interactions with the broader ecosystem including customers, partners, government institutions and other parties.

Content Strategy for Marketing

pushing products through mass media has been upended, as consumers, empowered by information, are demanding. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. You’re.

Understanding the Value of Information

Your Sales Management Guru

Understanding the Value of Information. In the movie Wall Street , character Gordon Gekko stresses the value of information and how to get it. There is incredible value in information – the key is how to get it from a reliable source. While it is often easier to find information about public companies, this will help you find information about privately held companies as well.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. To help you get started with interactive design, I’ve compiled some best practices around user experience, information architecture, and visual pedagogy. Simplicity of Information.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention. In 2000 the average adult’s attention span was 12 seconds. Check out our Engagement Guide.

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]

bizible

Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization. This is where objective information gained through using the scientific method becomes necessary. You've done it.

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. The post The Who, What, Why & How of Sharing Information [Infographic] appeared first on. Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. How We Share.

Cable 90

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

According to a LexisNexis (client) study on  International Workplace Productivity , 62% of white collar workers admit that the quality of their work suffers because they can’t sort through the information they need fast enough. The post Strategies to help your business overcome information overload appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy. When those individuals are sharing nuggets of information a little outside of the topic there business is in directly, that can be even better.

Use Commerce Data to Inform Top-of-Funnel Acquisition

It's All About Revenue

Today’s online customers have all the information they need about your company at their fingertips. To start, you need a plan for capturing commerce data to inform your acquisition strategy. Using those insights, you can launch product education campaigns to help customers find the information they need based on the products they’re researching. Past Purchases.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.” Here are some tips from the infographic that can help you combat stress and digital information overload: Set only a few times per day to check email. Consequently, accuracy drops considerable.

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