Lattice

OCTOBER 9, 2015

We take that information to tag the videos so that we can provide them to the sales team to share with customers and prospects through KnowledgeTree , our sales enablement tool. For more information, check out our slides below. We then amplify our videos’ reach through social via GaggleAMP and HootSuite and through email via Marketo.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

APRIL 13, 2016

Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Lattice

OCTOBER 4, 2016

Sales gets a complete view of the customer and is better prepared for their conversations.

Peer-to-peer 186

Peer-to-peer Paid Search Agency B2B Sales Amazon 186

Lattice

MAY 4, 2016

Because as important as intent data has become in predictive modeling, intent data is not a cure-all: it finds just a portion of active buyers, and must be used with other information to gain a full picture of the buyers it finds. On the other hand, intent data can be used in many ways beyond identifying prospects.

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

JANUARY 25, 2016

The backpack had a handy booklet of information as well as other goodies that were needed for the week. Next was a series of emails/Yammer posts (eight total over five months), with each leaking additional information about the event. Amazon gift cards were the prize – who doesn’t love that?!)

Paid Search Agency 100

Paid Search Agency Companies Planning Amazon 100

Lattice

MARCH 22, 2016

Predictive analytics platforms also adds in external data you may not have about your prospects and customers or easily capture – e.g. growth rates, funding information, credit risk data, and technographic data (what technologies are they using).

Account Based Marketing 100

Account Based Marketing DemandBase SMB Cross-Selling 100

Lattice

MARCH 21, 2016

Predictive analytics platforms also adds in external data you may not have about your prospects and customers or easily capture – e.g. growth rates, funding information, credit risk data, and technographic data (what technologies are they using).

Account Based Marketing 100

Account Based Marketing DemandBase SMB Cross-Selling 100

Lattice

MAY 31, 2016

This information is then utilized to make sure that prospects and customers are put through highly customized digital marketing and sales campaigns, all of which have specialized messaging intended to resonate with their particular pain points.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

DECEMBER 9, 2015

But in order to drive action from those patterns, B2B teams need to communicate that that information in a simple way that everyone understand i.e., a story. The goal of data analysis to understand underlying patterns, and drive action based on those insights.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Lattice

JANUARY 11, 2016

That information should be included in your overall funnel stage documentation. When is the deadline : The initial call will be placed within 4 business hours of receiving the lead, with all subsequent activity to occur within 10 days. Note: The SLA doesn’t define how the lead is qualified, what questions are asked, etc.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring MQL 100

Lattice

JUNE 23, 2016

We’ve been hearing an increasing number of questions about data security, specifically about security certifications. People want to understand what certifications are out there, and why companies need to have them. So we wanted to set the record straight on what exactly those security certifications cover when it comes to company data.

Salesforce.com 113

Salesforce.com Vendors Amazon Guidelines 113

Lattice

APRIL 7, 2016

Quite simply, inbound leads may enter information on a web conversion form that are going to be very predictive: Did they enter junk information? Their behavior, and the information they provided, will play a crucial role in distinguishing good inbound leads vs bad inbound leads. Did they use a professional email address?

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100

Lattice

OCTOBER 5, 2016

End users need explanations not orders – A sales rep is never satisfied with a purchase probability because it is not actionable information. For 90% of our deployments, these “external signals” are much better predictors than signals derived from CRM or Marketing automation alone.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Lattice

APRIL 11, 2016

Another point to remember is that the quality and quantity of available business information differs from country to country, and will affect the nature of the model. Leads and customers are likely to behave differently in different countries; what you learned from one country or region is not always applicable to a different one.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads SMB MQL 100