SYNECORE | WEDNESDAY, NOVEMBER 26, 2014
[Information] Social Media Marketing: It's Complicated.
Once we have this general information down, we can start digging into campaign objectives and KPIs (key performance indicators). 'I work from home part of the week. This arrangement usually finds me and my trusty laptop settling into a ratty old nook near the kitchen. Yesterday, though, I got lucky. Who is our client’s intended audience?
BLUE FOCUS MARKETING | MONDAY, OCTOBER 28, 2013
[Information] Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!
In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. 'In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. John L.
ENGAGE | MONDAY, MAY 9, 2011
[Information] The Influential Power of Uncertainty
And they are most confident in an expert who is committed to improving, acquiring new knowledge, and staying as informed as possible. N obody can possibly know everything. And we tend to look through a thick lens of skepticism to anyone who claims they do (here’s looking at you, gurus, ninjas, and self-proclaimed experts ).
B2B MARKETING INSIDER | TUESDAY, JANUARY 3, 2012
[Information] 7 Things Marketers Should Stop Doing Today
Your audience is more informed than some of your own sales people. It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. mean if you want to lose weight, the steps are pretty simple, right? Stop making everything all about you. Stupid!”
INBOUND SALES NETWORK | TUESDAY, APRIL 12, 2011
[Information] The Secret to Increasing Prospect Engagement
While this type of information is a good start, it does not focus on what’s important to your buyers. persona takes a segment of your company’s aggregate customer profile and fleshes it out with detailed information that represents real prospects in specific circumstances. hate to tell you this, but it does not exist.
B2BBLOGGERS | FRIDAY, MAY 21, 2010
[Information] What Tools and Management Systems Work Best for B2B Lead Generation
All information is accessed through a computer, allowing anyone with proper access to manage the software without being tied down to one computer. Keeping them informed periodically about your industry, and what you are doing will keep your company’s name in the back of their minds. How can we help you Make Good Media? Or Does It?
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
[Information] Marketing Automation’s Next Frontier: Madison Avenue
Rather than push the business rules and logic over to the DMP, marketing automation firms need to bring this information into their platform, allowing it to improve today’s right message right time algorithm. This represents a significant investment but, for many companies, the application has been limited to emails and landing pages.
DIGITAL B2B MARKETING | TUESDAY, JUNE 21, 2011
[Information] Is LinkedIn Really for Sharing Content?
… Can LinkedIn truly become a hub for information-sharing? It seems the answer to the first question is a resounding yes, but LinkedIn has not become the hub for information-sharing. Does this information make you reconsider the importance of LinkedIn sharing? The truth is, LinkedIn isn’t where we share.
DIGITAL B2B MARKETING | WEDNESDAY, JUNE 1, 2011
[Information] Social Media Is Not Like Selling Used Cars
Share information from others freely. Like, comment on, or retweet good information, insight or entertainment from others. On twitter, a common guideline is only one out of every eight tweets should be your own information. What makes you think you have a solution? immediately jumped in with a solution. Big #FAIL.
ENGAGE | WEDNESDAY, JULY 20, 2011
[Information] 6 Steps to Realistic Social Media Implementation
Treat this information as you would your email subscriber information. T here’s often a gap between the idea of social media (what can happen in your head) and the practice of social media (what happens in real life). Maybe your “social media engagement strategy” seemed more solid in the PowerPoint presentation.
E-QUIP | MONDAY, JANUARY 14, 2013
[Information] Serving Clients as a Subcontractor
We found that they were not clear on how each other's design process worked, when coordination between the two was most critical, and what specific information was desired on interim deliverables. Be sure to clarify specifically what information and data need to be exchanged and when. They only become a little more complicated.
MARKETING ACTION | THURSDAY, FEBRUARY 27, 2014
[Information] 6 Lead Scoring Lessons for Better Lead Conversion
We would argue that 100% of those firms that implement this approach will fail to realize the full value of lead scoring unless they align their organizations to take advantage of the information. For sales, the context and background of the campaign can help them drive educated and informative conversations with prospects. license.
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 29, 2013
[Information] Memories From Eloqua Experience 2013 (Slideshow)
We shared three days of memorable content, information exchange, and networking. 'by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. The event was special thanks to you, our community. Memories From Eloqua Experience 2013- San Francisco from Eloqua.
HUBSPOT | FRIDAY, JANUARY 18, 2013
[Information] Bing Adds 5x More Facebook Content to its Search Results
know what you're thinking, you well-informed marketer, you: "But Bing was already incorporating social data from Facebook into its search results." Back in June, 2012, Bing started including Facebook Likes, photos, and profile information into search results. Big surprise, right? You know. What Has Changed About Bing's Search Results.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 29, 2011
[Information] Formulas for B2B Marketing
This strategy is more active because adding new information to your website tells search engines to crawl it more often, update records as to what can be found there and increase its placement in the search rankings. Knowing all of this information can help funnel that prospect into a sales lead with real potential. The trifecta.
SALES INTELLIGENCE VIEW | TUESDAY, APRIL 19, 2011
[Information] Is Social Media the New Cold Call?
When it comes to doing pre-call research and getting some background on a prospect or company you are calling into, there is a lot of information gathered by just doing a Google search. There are many alternatives to cold calling. Alternatives to Cold Calling. That is until video conferencing and other tools take over. Prospecting Sales 2.0
VOLACCI | TUESDAY, JULY 9, 2013
[Information] Social Media and Lead Generation: Know Your Measurements
These will greatly enhance the information you can draw from your Facebook metrics, Twitter analytics , and more. . Under the Conversions > Multi-Channel Funnels reports, you can collect and inspect information about what has triggered various conversions. 'Social media is a trend that''s not going away anytime soon.
B2B IDEAS @ WORK | WEDNESDAY, MAY 26, 2010
[Information] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
This deep dive into marketing automation has been almost as fun as it has been informational. With their eMarketing Enterprise Manager, you can launch new email and web campaigns quickly by pulling data from multiple sources and tracking information through various channels. hope this series has been as helpful to you as it has to me.
MARKETING CRAFTMANSHIP | TUESDAY, APRIL 12, 2011
[Information] If I get you on the cover of Forbes Magazine…
Nearly everyone understands why positive media exposure is a good thing; it provides current and prospective clients with some comfort that they are making a smart, informed decision. …what will you do with that exposure? They typically respond, “Isn’t just being there in Forbes (or wherever) the goal?”.
CLIENT BRIDGE | THURSDAY, NOVEMBER 8, 2012
[Information] Search Term Glossary
Meta Tags Pieces of HTML code that can be added to a website that provide information to the search engines, but that aren’t visible to site viewers. You can't be successful in digital marketing if you don't know what you're talking about. For more in-depth definitions, see the original article. View Original Article
WRITESPARK | TUESDAY, JULY 10, 2012
[Information] Case Studies: Does Your Team Know What Makes a Good Success Story?
Most likely, just a customer name and contact details, with little if any information on the story itself. One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. They'd make a great success story!" In both cases, what input do you receive? Has the customer agreed to participate in the case study?
CLIENT BRIDGE | THURSDAY, APRIL 26, 2012
[Information] Website Elements that Hamper Inbound Marketing
A "Contact Us" Form Instead of Contact Information A "Contact Us" module is vague and generic, and should never be the only means of communication between you and your customers. Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". Here are Hubspot's 15 most annoying things on websites. Avoid business babble.
WRITESPARK | TUESDAY, MARCH 13, 2012
[Information] White Papers: Does Your Writer Have an Eye for Detail?
Statistics and other quantitative information are presented correctly and in a way that fairly represents the meaning conveyed in the source. An obvious typo. usage that shows a clear misunderstanding of the word's meaning or proper use. statement of quantitative results where the math doesn't add up. missing or incorrect source citation.
WRITESPARK | WEDNESDAY, OCTOBER 5, 2011
[Information] Is Your Topic Worthy of a White Paper?
The 1-2 page typical length for a note can present individual topics when the amount of information or discussion isn't enough to fill a typical 6-8 page white paper. Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper.
CLIENT BRIDGE | THURSDAY, OCTOBER 6, 2011
[Information] Are You Failing at Marketing Automation?
Ask yourself if you have the right information to do that analysis. From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers." Focus on quality rather than quantity. Analyzing marketing results should be done as close to real time as possible.
CLIENT BRIDGE | TUESDAY, MAY 24, 2011
[Information] Using Social Media to Launch and Promote a Product
This allowed for more information and images than Facebook. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. These tips are adapted from Guy Kawaski's launch and promotion of his book, Enchantment The Art of Changing Hearts, Minds and Actions.
CLIENT BRIDGE | FRIDAY, MARCH 4, 2011
[Information] Facebook Page Finder
And while you can't generate a report that cross-references your page against others, there's still a wealth of information (about your page and competitors) that will allow you to further tweak you page. The Page Finder is an online resource that offers a tremendous amount of data about what pages are popular on Facebook.
SALES LEAD DYNAMICS | WEDNESDAY, JUNE 2, 2010
[Information] “Make Cold Calls? I’d Rather See a Periodontist.”
favor a monthly newsletter that provides useful information and is relatively un-promotional. Prepping for a cold call. If you need a shot of Novocain before you make a cold call, take heart. There is an alternative. . Kendra Lee, author of Selling Against the Goal , writes in “ Hate Cold Calling? Ted planned a detailed cold calling campaign.
WEBBIQUITY | SUNDAY, JANUARY 10, 2010
[Information] Best Cool Web Tools of 2009, Part 1
And, tired of filling out the same information over and over for each new social networking or profile site? An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Generate word-of-word referrals? SlideSix.
HUBSPOT | THURSDAY, JUNE 26, 2014
[Information] 8 Rookie Facebook Mistakes No One Should Still Be Making
Believe it or not, nuggets of information can pique your audience''s interest more effectively than long-winded explanations. Your Facebook Page is no place for stale traditional marketing efforts focused on pushing out information that may or may not speak to the needs of your audience. It happens to the best of us. 6) Poor Timing.
MARKETING EDGE | SATURDAY, JANUARY 5, 2008
[Information] Marketing Edge
For more information or to discuss your business challenges and goals, e-mail him. In this discussion David and I touch on the use of social media, the fragmentation of information sources, and the mysterious mix of mainstream media quantity with social media passion. What should I do? Good for them, bad for us. Ok so here goes.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 20, 2014
[Information] What Is Content Marketing? And 9 More Content Marketing Questions Answered
Content marketing is important because the world has changed dramatically since we started carrying around all the information on the internet. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? where?, and how?
HUBSPOT | MONDAY, MARCH 3, 2014
[Information] Why Marketing Automation Fails: 3 Common Reasons
It’s common for marketers to over-think their marketing automation strategies, investing in complicated newsletter designs and templates -- mediums with a heck of a lot of information in text. Not to mention, they’re highly personalized and rich with information that is relevant across the conversion funnel.
THE ROI GUY | SATURDAY, AUGUST 16, 2014
[Information] Several Experienced Value Experts Added to the Alinean Team
Before joining the Alinean team, Marc was a customer of Alinean’s at IBM, where he served as World-Wide Information Governance Strategy Consultant and Sales Lead. Prior to IBM, Marc ran Oracle’s Insight Program, an offering designed to demonstrate to clients the business value of Oracle’s technology solutions.
INBOUND SALES NETWORK | THURSDAY, FEBRUARY 2, 2012
[Information] There's an App for That
There are times when the mobile consumer is at a location - for example, when at the electronics store and trying to decide which brand of LCD TV you want to purchase - a company can provide value in the form of helpful information, even if the customer is not in a position to make an immediate purchase. Mobile devices generated 12.6%
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 12, 2010
[Information] Wikileaks: Truth and Consequences
The prospect of being WikiLeaked will turn nations inward; open sharing of information between countries will decrease. Even if you despised a cause or a government, could you personally make a decision to reveal information that could cost an innocent human life? Exposing gossip and information that simply embarrasses is sensational.
JUNTA 42 | WEDNESDAY, SEPTEMBER 22, 2010
[Information] 4 Content Curation Ideas to Implement Now
This quote hit home: " humans face a problem our species has never confronted before: We have too much information. I caught Paul Gillin's column in B2B magazine yesterday on how curation is the new creation. Our challenge has shifted from finding what we need to filtering out what we don't. You can too. 4.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 6, 2014
[Information] Aim High (But Not Too High): How to Set Goals You Can Meet
What information or resources will be needed to accomplish each task? Your outline should document all of this information, along with the vision of success and specifics determined above. If you set an expectation that’s unachievable, your clients will love you…right up until the moment that you disappoint them. Step 2: Get specific.
MARKETING ACTION | TUESDAY, FEBRUARY 12, 2013
[Information] Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner
Beyond the basics, there will also be a Q & A session following the webinar for anyone needing further information. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. Read a summary of the bill here. You can look forward to hearing about: U.S. CAN-SPAM compliance overview.
VOICE-BASED MARKETING | MONDAY, SEPTEMBER 2, 2013
[Information] 3 Ways Sales and Support Can Do Less Labor Year Round
Callers can also access information like your businesses hours, office and store locations, and even listen to and update their own account information without ever talking to a live representative. When a lead calls your sales team, you want that rep to be focused on selling, not on manually hunting for information in your CRM.
VOICE-BASED MARKETING | FRIDAY, JUNE 1, 2012
[Information] Are Cold Calls Still Relevant?
With this information, instead of making a cold call, I can identify those “marketing managers” in the “hospitality” industry who already have a relationship with someone I know, and I can use that connection to ask for a referral. 'Historically, the bane of every sales person’s existence is the cold call.
HUBSPOT | THURSDAY, SEPTEMBER 22, 2011
[Information] 6 Killer SEO Copywriting Tips From @Copyblogger
The substance has to be there, but it's also about how you present the information. If you're giving an in-person presentation, you have to have great information and amazing slides. You need to have great content , but you also need to present it well with an enticing, clear headline and easy-to-digest information.
B2B IDEAS @ WORK | WEDNESDAY, MAY 26, 2010
[Information] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
List your newsletter subscription information and archives. Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 16, 2013
[Information] 5 Tips For Better Sales Role Plays
As the trainer, you’ll be armed with great information and give the trainee the opportunity to use what they’ve learned about your product in a situation that’s as real as real is going to get. Sales Prospecting Perspectives is pleased to bring you a guest post from Christopher R. Snell Jr., Inside Sales Manager at Care.com. Don’t do that.
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 30, 2011
[Information] Savvy Speaks: Dos and Don'ts of Guest Blogging
Includes an accent image ( with source information). Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! The Savvy Sisters recognize that even with six of us contributing, a fresh perspective is a nice change of pace every once in awhile. Jamie.
SAVVY B2B MARKETING | MONDAY, MAY 2, 2011
[Information] Basic Training For B2B Social Media Turtles: Research & Preparation
The information and inspiration is readily available if you look for it. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals. What are they searching for?
SAVVY B2B MARKETING | MONDAY, JANUARY 24, 2011
[Information] Getting Personal with Customer References: Matchmaking that Works
While others make it much more informal; choosing to send a thank-you note or gift whenever they feel someone has made an especially large effort. We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin!
SAVVY B2B MARKETING | WEDNESDAY, JANUARY 27, 2010
[Information] What MLMs can Teach us about Social Media
Often, the whole event is billed as a giveaway - a free makeover, style analysis, demonstration, or informational lecture. There are few things more distasteful to me than the classic MLM business. Having been a stay-at-home mom (one of the demographics most aggressively recruited by these companies), I've had my share of exposure. Web 2.0
SALES INTELLIGENCE VIEW | MONDAY, APRIL 22, 2013
[Information] Are Free Giveaways a Worthwhile Business Strategy?
Every field in a lead capture form adds a new obstacle through which prospects have to pass before you get their information. Every additional field also increases the risk that prospects will drop off, which means you don’t get their information. At events, however, it’s much easier to get a prospects information.
HUBSPOT | THURSDAY, MAY 26, 2011
[Information] How Facebook Factors Into Lead Generation [Data]
For more information about how social media, blogging, and website content correlate with traffic and leads, download the free ebook, "Lead Generation Lessons from 4,000 Businesses.". The results are in! One of the factors included in the study is Facebook reach. Businesses with over 1,000 Facebook fans generated 12 times more leads.
VIDYARD | FRIDAY, SEPTEMBER 5, 2014
[Information] 6 Clear Signs You’re Ready for a Video Marketing Platform
The real question is who’s watching, and how you can hit them with the right information so that they become sales-ready prospects. This information helps you create highly targeted follow up and, once you see how leads are engaging with your content, you’ll know which type of content is resonating (i.e. your competitors content?
VERTICAL RESPONSE | FRIDAY, MAY 9, 2014
[Information] Advice from a Social Pro: Using Video for Your Small Business or Non-Profit [VIDEO]
Using Vine or Instagram video to highlight small pieces of information about your product or service. Based in Portland, Maine, Brooks provides great tips to efficiently and effectively integrate video into your social media and marketing activities. Some of the highlights that Rich hits include: Creating videos that are 2 to 3 minutes long.
SYNECORE | MONDAY, JUNE 16, 2014
[Information] 6 Reasons to Get Consistent With Your Content Strategy
The purpose of an editorial calendar is to build a publishing schedule over the upcoming week or month that strictly focuses on the information you need for content production, ranging from content topic themes to publish dates. 'Research, strategy, writing, monitoring, measurement, more writing.the content marketing to-do list never ends!
SALES PROSPECTING PERSPECTIVES | MONDAY, DECEMBER 9, 2013
[Information] How Your Inside Sales Team Can Make the Most of Lists
This type of list is simple to go through and should not take a lot of research, as you can speak with the contacts and/or administrators to confirm the titles and contact information for the correct people. 'One of the first things we train new hires on is how to navigate a list in Salesforce.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 6, 2014
[Information] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
We’ve got to focus less on the story we’re aiming to tell, and keenly center our messaging on information that’s more conducive to customer learning. 'by Amanda Batista | Tweet this The stats that frame the buyer’s independent research journey are frightening for us marketing and sales professionals. This isn’t new.
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 19, 2013
[Information] How Cloud Connectors Can Guide Your Campaign Strategy
Brainstorming campaign ideas can overwhelming, particularly because we needed to present a lot of information up front and let the customer “self-identify” which products may be of interest to them. Brandi is responsible for cross-selling to the existing Sage ERP installed base. Follow Brandi on Twitter @SageStarr.
MODERN B2B MARKETING | TUESDAY, MAY 15, 2012
[Information] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
Given the Internet, Google, social media, and the entire digital information revolution, the data universe has exploded like a super nova in recent years. Being a cloud-based solution, Data.com ties strongly into the digital information revolution. Please provide a brief overview of your business. What do you do? When was it formed?
MODERN B2B MARKETING | TUESDAY, MARCH 25, 2014
[Information] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
We included the dates, hashtag, and registration link so that when people look at our Twitter page, all the information they need about The Marketing Nation Summit is right in front of them: At Marketo, we create customized visuals for social profiles every time we implement a launch. Read some more ideas for creative cover photos here.).
MODERN B2B MARKETING | SUNDAY, JUNE 27, 2010
[Information] Social CRM: The Latest Evolution for Managing Customer Relationships
Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Using RSS to send different types of prospect information into one system.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 2, 2011
[Information] Finding social media success in regulated industries like banking and healthcare
Regulated industries like banks and healthcare have to pay attention to the legal ramifications of how they share information. I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. This is not an unusual situation.
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 10, 2013
[Information] Social Data, Structured Data & No Data: SMX East 2013
The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). Be sure to check out my full recap of “ Top Social Tactics for Search Marketers ” over at Search Engine Land for more great social information from the show. And with good reason.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 27, 2013
[Information] Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords
This is obviously powerful as people can get information on your products that aren’t typically displayed in paid ads including price, visual qualities, related products, and more. For this exercise let’s assume that all ads are created equally and they all are exactly as compelling to the average B2B buyer. Maximize Real Estate.
KOMARKETING ASSOCIATES | THURSDAY, MAY 24, 2012
[Information] 4 Ways B2B Marketers Can Grow Their Retargeting List Size
People often open and browse the newsletter without really dissecting the information or clicking through to the site. Retargeting (also called remarketing) is the act of serving display advertisements to users who have viewed specific pages on your web site as they browse other sites across display networks on the web. 4) Focus on the ROI.
SOCIAL MEDIA B2B | THURSDAY, MARCH 13, 2014
[Information] 3 Ways Your B2B Content Can Provide the Most Value
In B2B marketing, one thing that fills the lead and demand generation pipeline is content that gives your audiences insight and information on the subjects they care about. One sure-fire way to surprise people these days: give them content without asking for something in return – their personal information or an offer to chat now.
WEBBIQUITY | MONDAY, NOVEMBER 14, 2011
[Information] 40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
” “For a health related query, would you trust information from this site?” Google Webmaster Tools – 6 Key Pieces of Information by StayOnSearch Kristi Hines explains how to set up Google Webmaster tools, walks through some of the key features, and provides guidance on analyzing the results reported. How to keep up?
THE ROI GUY | TUESDAY, AUGUST 13, 2013
[Information] Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging
Gartner indicates that” Newly empowered and informed buyers are taking control of the sales cycle, which should be cause for concern for many sales leaders.” 'According to Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” According to Ms. and “Why You?”.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 26, 2011
[Information] 8 Rules For Running Online Display Ads
Or are you aiming to sell your product to a niche of Chief Information Officers? by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. Buy audience, not advertising. Understand the context.
VIDYARD | WEDNESDAY, JUNE 4, 2014
[Information] Assembling an Extra Powerful Marketing Team
the savvy product and events marketer, uses telepathic mind powers to extract critical information directly from the minds of customers and prospects and converts that info into pure product marketing energy. Senior marketing leaders need to unite the right people with the right set of complementary powers to be successful. Resonance, A.K.A.
BLOG MY CALLS | THURSDAY, DECEMBER 12, 2013
[Information] Some Random Thoughts About PR/Blogger Outreach from a Former Reporter
Ask them when their deadline is and ask them what visuals/information they need from you prior to that deadline. did stories with people that I liked and with people that came through with video, interviews, facts, and information time after time after time. worked in local TV news in the Western U.S. But, I can assure you, most will.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 14, 2012
[Information] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
Maybe you are feeling overwhelmed with information or are worrying about mistakes. In this informative infographic, Copyblogger points out some common reasons why you might feel like you are in a creative rut, and provides solutions to help you overcome your fears so you can get to writing. pretty amazing feat. Pretty amazing!
MARKETING ACTION | MONDAY, MARCH 17, 2014
[Information] 4 Ways Marketing Automation Can Create a Pot o’ Gold
Important information is less likely to get lost. And time-savers such as alerts and triggers can be set up to inform sales and marketing teams about important dates, events, and commitments. Close more deals: Increased access to real-time information means increased sales. What Can You Expect From Marketing Automation? license.
BIZNOLOGY | FRIDAY, NOVEMBER 2, 2012
[Information] Why Small Businesses Need Smart Marketing
It is possible that your business is already listed in some of these spots, so claim the business as your own and then look over the information for accuracy. Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Monetize your customer referrals. Make sure you can be found online.
BIZNOLOGY | THURSDAY, SEPTEMBER 6, 2012
[Information] Three Types of Relevant Internal Links to Boost SEO
For whatever reason, they land on a page and realize it is not relevant to their present information needs. Photo credit: Horia Varlan. Last month, I provided three ways to build links in the age of Google Penguin –Google’s algorithm change which severely limits effective link building. This will look like gaming the system.
BIZNOLOGY | FRIDAY, MARCH 30, 2012
[Information] Wanted: Social Media Reality
Twitter Spike was happy to tell his 250,000 followers the information so he could be involved and be an activist. Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space.
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 7, 2012
[Information] Providing 'Big Data' To Your Clients
see this idea as part of the core of what Thomas Redman refers to as “informationalization” and always looking to add more data and information into your service. A few weeks back I wrote a post titled - Are You Providing 'Big Data' For Your Inside Sales Team? as inside sales managers.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JUNE 17, 2011
[Information] Sales Prospecting Perspectives Weekly Recap - Week of June 13th
For more information about this year's event , check out Mack Collier's review. Happy Friday Everyone! As I'm sure many of you are aware , o ur beloved Boston Bruins are FINALLY Stanley Cup Champions! As you can imagine , it's been a pretty exciting week for Bruins fans everywhere! With that said , AG had a great week as well.
AD YOUR COMMENT HERE | FRIDAY, SEPTEMBER 17, 2010
[Information] Fall Trends: Location, Mobile and Group-buying
Notebooks, iPads, Kindles etc are continuing to shape the way we consume information. Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. Location, location, location. We know.
AD YOUR COMMENT HERE | SATURDAY, JUNE 30, 2012
[Information] Content Curation and the New Curators
It’s not about pushing links to people, it’s also about getting information and coming across new links. Discussion on content curation at Edelman’s 2012 Academic Summit. Speakers. Roman Karachinsky, CoFounder & CEO of News360. Burt Herman, CEO & CoFounder of Storify. Dimitri, CoFounder of Pulse. Moderator.
FUNNEL FOCUS | MONDAY, FEBRUARY 13, 2012
[Information] Content Creation & Social Media: Jobs for the Entire Company
For instance, a developer who has identified a new or interesting way to use your product to solve a specific business problem could be the ideal author of a useful and informative whitepaper. For many marketers, content and social marketing presents tremendous opportunities, but also some considerable challenges.
FUNNEL FOCUS | THURSDAY, FEBRUARY 17, 2011
[Information] In the B2B Funnel, Is There a Clean Sales Handoff?
With B2B buyers involving more influencers and stakeholders, sharing this insight with sales reps can help them gauge the true level of buying interest and spot opportunities to extend conversations and offer additional information that may help the buying committee take next steps.
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 4, 2014
[Information] New to Marketing Automation? Your First 5 Moves
Every response (or lack of thereof) to your database will give you valuable information. Take advantage of any consulting hours your vendor offers, and get the information you need. 'Author: Stephanie Yung First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries.
ENGAGE | MONDAY, MARCH 17, 2014
[Information] The Truth and (Unintended) Consequences of Our ‘Likes’
Technology and society’s desire to preserve and share every moment has created a seemingly infinite trove of information. Takeaway for Content Marketers: Consumers are once again apprehensive about sharing personal information online and having their online behavior tracked. 'SXSW took a noticeably different tone this year. The danger?
KOMARKETING ASSOCIATES | SUNDAY, OCTOBER 20, 2013
[Information] 30 Great Tweets from MarketingProfs B2B Marketing Forum #mpb2b
Fortunately, the twittersphere made attendees and virtual participants feel like they were really there with an amazing stream of updates and shared information. It was great to have the show so close to home but difficult because the temptation to tackle everyday work responsibilities was so close. On B2B Content Marketing. Connect the two.
BLOG MY CALLS | FRIDAY, SEPTEMBER 27, 2013
[Information] The Call Tracking Landscape
These algorithms instantaneously extract useful bits of information from the call. 'When we launched LogMyCalls in the Summer of 2012, we joined about a dozen serious call tracking competitors. These companies offer really good call tracking service with varying degrees of sophistication. Call tracking doesn''t change that much. That''s it.
MODERN B2B MARKETING | TUESDAY, MAY 26, 2009
[Information] 5 Important Ways Sales can help Marketing
But the relationship is truly two ways, since marketing relies on sales for critical information in order to make decisions about pricing, messaging, and product roadmaps. Competitor information. Whether it is in designated fields in a CRM or via email, Marketers value any information about competitors you may hear from prospects.
MODERN B2B MARKETING | TUESDAY, JULY 30, 2013
[Information] 4 Keys to Nurture Leads and Customers by Creating an Emotional Connection
To find out more information about engaging leads and customers be sure to download our new ebook, How to Choose the Right Solution to Nurture Leads and Customers. Plus, it can be detrimental to your lead nurturing efforts if you send the wrong information at the wrong time to a prospect. Relevance. Communication must be two-way.
CONTENT MARKETING TODAY | FRIDAY, JANUARY 29, 2010
[Information] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
This print apocalypse would have posed tough marketing challenges just 10 years ago, because B2B buyers still relied primarily on print for their information. Penton lags way behind Miller not only in videos, but also in how-to information, interactive buying guides, and easily accessible content. Today, those buyers have moved online.
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 28, 2011
[Information] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
Asking for basic contact information is usually that first step. We hide them behind a form and ask for contact information in exchange for sharing industry knowledge. Just include a call to action at the end of the paper that leads to a form where you can collect contact information. Slideshare Presentations. White Papers.
HUBSPOT | TUESDAY, JANUARY 24, 2012
[Information] 9 Ways to Dramatically Reduce Email Unsubscribe Rates
Tip: If you've implemented a lead nurturing program, you can continue to collect information about your subscribers based on their on- and off-site behaviors that will allow you to learn more and more about them, and then deliver more personalized emails that align with their stage in the buying cycle.). Ways to Reduce Email Unsubscribes.
PAUL GILLIN | WEDNESDAY, JUNE 9, 2010
[Information] The Appeal of B2B Social Networks
When people create friend relationships, they exchange information that is not visible to others and they form persistent connections based upon trust. Their contributions are rewarded with low-cost swag like T-shirts but more importantly with inside information. Wiley & Sons: Online communities are a bit of a paradox.
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 1, 2014
[Information] The 1 Key To Success In Content Marketing (And Life)
As an old, but immature industry, content marketing needs as much reference information as possible so that the industry can continue to grow.”. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
BLOG MY CALLS | THURSDAY, JUNE 13, 2013
[Information] 5 Biggest Marketing Time-Wasters
How many marketers have created some sort of product collateral or informational document--something they spent hours writing and designing--and then no one reads it? We simply send everyone to our website for more information. '1) Getting Bogged Down in Technology. They''ve made marketing easier for everyone. They just won''t.
HUBSPOT | MONDAY, MARCH 17, 2014
[Information] A Beginner’s Guide to LinkedIn Showcase Pages
You can then enter information as you would for a regular page including website links, industry, and images. They also share information on new features for their product. 'Having more than one buyer persona is a balancing act. Let''s take Gap as an example -- they''ve got a page for Old Navy, Banana Republic, Gap, and Gap Inc.
LEADER NETWORKS | TUESDAY, JULY 13, 2010
[Information] Moderating Communities Of Purpose (How To Help Professionals Collaborate Online)
In one sense, such communities are a gift to run, because it's likely that you will attract people who really care and rely upon the information, support and contact which it will give them. Hurray! We are reaching a point in the evolution of social media where clear definitions are starting to emerge in support of our practice.
CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009
[Information] ClickInsights: How to make marketing messages memorable?
Then we can share more information. The campaign was aimed at marketers who had already been receiving information from GlobalSpec, so they were familiar with the company and had previously experienced the quality of the marketing resources offered by GlobalSpec, so they had little doubt that the information offered would be useful.
HUBSPOT | MONDAY, DECEMBER 20, 2010
[Information] How to Keep Up with News & Emerging Trends [Marketing Cast]
Information overload is a challenge for many marketers. How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies? Though it might be difficult to do so at first, you will have to learn to pick and choose your information intake. Pick & Choose What's Important.
HUBSPOT | THURSDAY, JANUARY 26, 2012
[Information] 5 Real-Life Examples of Awful PR Pitches
Note: We've changed the information within brackets to preserve privacy.). It is also a great resource to gather more information about a journalist and help you build a relationship. Gather more personalized information about the journalist. As we've discussed in past blog posts, it's not easy to pitch journalists. Thanks!
HUBSPOT | TUESDAY, JULY 10, 2012
[Information] 16 Ways to Simplify Your Prospects' Decision-Making Process
6) Don't Hide Your Pricing Information. Any time I come across a website with no pricing information, I start to think that something is fishy. Don't withhold your pricing information. I'll take any information you or anyone else can provide to help me with that decision. 1) Add Calls-to-Action. 5) Tell People WIIFM?
MARKETING ACTION | THURSDAY, DECEMBER 12, 2013
[Information] 7 Tips for Using Buyer Personas in Lead Nurturing
Buyer personas are customer models you build through gathering explicit information about your buyers. When you get this information, it will help you in multiple ways. Revisit the data for leads that became clients, and look for patterns that can inform your personas or messaging. Adding personas to the mix. Now what?
VIEWPOINT | TUESDAY, MAY 15, 2012
[Information] How many inquires does it take to make quota?
You need some very basic information to slip into the formula iii. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula. Put another way.