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  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Information] Monetizing Your Podcast: 5 Simple Rules for Endorsements, Ads, and Testimonials
    So if your endorsement fits into that category, you need to disclose that information. Author: David Lizerbram Podcasting has become big business. For those of you who aren’t up on the medium, a podcast is simply a recorded audio show that you can download or stream and play any time you like. Trust me, you’re going to want to know the laws.
  • MARKETRI  |  THURSDAY, MAY 30, 2013
    [Information] Five Types of Content Your B2B Firm Should Have on SlideShare
    Educational Slideshows: Slide presentations that inform and entertain your target audience are the bread and butter of content marketing on SlideShare. ” So why have firms been so slow to jump on the SlideShare bandwagon while other social outlets (looking at you, Facebook) have already been saturated to the point of bursting?
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Information] 32 B2B Marketers to Add to Your Google Plus Circles
    Whether you want to use Google+ for information gathering or you are looking to connect with influential B2B marketers, we have compiled a list of 32 marketers that we see as “must adds” to your Google Plus circles. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility.
  • MI6 MARKETING AGENCY  |  MONDAY, APRIL 18, 2011
    [Information] Mi6 Quick Tip #5
    In addition to contact information (hidden in this shot) Nimble streams all communications that Jon and I have via email, Twitter, Facebook and Linkedin. Bringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts? One of them is Nimble a social relationship management platform.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Information] How to Build Authority on LinkedIn in 15 Minutes a Day
    As you''ll be coming there every day, choose ‘Top Posts Today’ so that you will be equipped with timely and topical information to share with your network. Keep in mind that, the earlier you share information to your network, the more valuable you will become to them. Congratulations, you graduated LinkedIn 101! Good news!
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Information] 8 Mobile Apps You'll Wish You Downloaded Yesterday
    The app seems built for people who consume information on the run. The goal is to pull in all the information you need into one screen that you can quickly access in the hallway with one hand on your phone and the other on that triple grande latte you love so much. Yeah, this post isn''t going to help that at all. From the Reviews.
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Information] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    But the people who do engage  are much more informed and ready to buy, and the system identifies them accordingly. This means you’ll know when someone is thinking about your company and solutions; you can even set alerts that inform you when a particular buyer is on a specific page.
  • FATHOM  |  MONDAY, AUGUST 3, 2015
    [Information] Pitch Prospects Perfectly with Personas
    Function as a Teacher or Curator of Information. Instead of starting conversations with features where the focus is on the product’s value to the prospect’s organization, sales professionals can act as a teacher or curator of information, putting the focus on the needs of the customer. Powerful Sales Toolkit.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 3, 2012
    [Information] Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen
    What ideas do you have to efficiently and effectively incorporate the vast amount of information that’s available today into better lead generation? Tweet It’s year-end. For marketers and sales professionals, the pressure cooker we live in all year is turned up a few notches. You can’t simply add pressure and expect optimal results.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Information] Welcome to the Era of Engagement Marketing
    Armed with extraordinary information access, they are forming opinions and drawing conclusions well before they choose to interact with a particular company. Author: Chandar Pattabhiram Hey, you talkin’ to me? But today’s digital, social, mobile world has made it very hard to drive that cycle. Evolution #1: Marketing is in the drivers seat.
  • THE POINT  |  FRIDAY, MARCH 25, 2016
    [Information] 9 Proven Ways to Increase Webinar Response
    An effective registration page, one that maximizes conversion rates, reinforces the value of the event – perhaps by providing additional, more detailed information like speaker bios or an agenda. 5. Let’s face it: most business inboxes get flooded every day with Webinar invitations. Sell the event, not the product. Yes, the day of the event.)
  • MARKETING ACTION  |  MONDAY, APRIL 28, 2014
    [Information] 4 Ways to Make the Most of Your Marketing Automation System’s Capabilities
    In both cases you’re using the automated system to keep the customer informed and aware that you are paying attention. Satisfaction profiling and follow-up: Here you use surveys and other tools to gather information tells you how you’re doing, which in turn will help you plan how to do better. Onboard new accounts. More comfortable?
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 24, 2012
    [Information] How Print Media Companies Are Adapting to a New Marketplace
    Yes, there are big changes taking place in how we gather and consume information, but print media companies aren’t exactly out of business yet. Some successful print media companies are expanding their offerings to include not only print materials, but concurrent Internet-based platforms that offer entirely different sets of information.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 17, 2011
    [Information] Content Marketing: 7 Simple Steps to Get Started
    It’s hard to stand out with content because so much information is already freely available on the Internet. Share information and Link to Others. In this broader community there are lots of great ideas and the best part about social media and bloggers is they are open for comment, dialogue and sharing of information. Focus.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Information] Get & Keep Customers with iPhone Apps
    Twitter is an amazing source for getting quick information, giving quick information and connecting to others. Free applications like Twitteriffic and TweetDeck allow you to manage your Twitter accounts simultaneously from one source, update data and stay informed. Thanks, Henry. We’re big believers in mobile. Facebook.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 10, 2013
    [Information] A Social Media Photo Sharing Smackdown: Instagram vs. Twitter
    ” Whether this is war or a strategic decision on Instagram’s part, Digital Network Agency has created an informative infographic about this very topic, and how it affects brand management (see below). What was the straw that broke the Twitter bird’s back? Instagram nixed its Twitter cards integration – Cat fight!
  • B2B MARKETING UNPLUGGED  |  SATURDAY, SEPTEMBER 29, 2012
    [Information] Why You Need to Stop Publishing Your Newsletter
    want to talk about how newsletters are a symptom of a hoarding disorder in which hoarders attempt to control their constituents  by doling out the information in a selective and occasional way. Years ago I worked with a sales administrator who had a hoarding problem. Which is what I want to talk about today. That ship sailed, friends.
  • NUSPARK  |  THURSDAY, FEBRUARY 18, 2016
    [Information] Matching the Offer with Buyer Mindset: The Website Dilemma
    For example, most people landing on your blog are looking for information to make their lives easier and may not even have a defined problem. They’re trying to get more information about your company and its qualifications, so they are in the Evaluation stage. She’s spending a lot of money on a funeral and a high-end casket. Awareness.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 22, 2015
    [Information] Developing Your AEC Brand Through M&A
    strategic planning session allows leadership at both firms to leave the office and spend a few days meeting with their counterparts at the other firm in a relaxed, informal setting that promotes open dialogue and discussion. What drives value and what can threaten it? Firm leadership often wants to design and engineer (excuse the AEC pun!)
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Information] The Lie of B2B Brand Advertising
    Google delivers millions of search results pages a day, every single one is another experience with Google and it’s mission to organize the world’s information. “We will start with an awareness efforts for the four weeks. This will provide air cover and soften the market for our demand generation campaign.” Your Turn.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 16, 2013
    [Information] 4 Tips to Consumerize Your B2B Marketing
    Abundant product information is usually available online, pricing is transparent, and it’s relatively easy to make a purchase. The lines between the business and consumer worlds are blurring. In the technology world, this manifests in what’s being called the “consumerization of IT” where popular consumer technologies (e.g.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Information] Is Your Business Blog “Just Okay?” Here’s How to Change It
    Offers interactive options such as downloadable information, comments, etc. Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Consistently provides relevant value.
  • WRITTENT  |  THURSDAY, JANUARY 16, 2014
    [Information] 7 Ways Google Changed in 2013, and How it Should Affect Content Creation
    This feature is the search function which introduces supplemental information about common queries in the sidebar. If your competitors fail to create content that meets consumer’s need for middle-of-the-funnel or bottom-of-the-funnel information, you’ll soar to the top. 2013 was a pretty dramatic year for marketers when it came to SEO.
  • FATHOM  |  MONDAY, OCTOBER 14, 2013
    [Information] Online Reputation Management Strategies for Higher Education
    It’s important to take an active role in managing your online reputation by getting in front of any possible information that could impact the perception people have about your brand when they search for you online. Take the information you’ve gathered and write sample responses to the common things people ask or say about your school.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 18, 2012
    [Information] Future of Marketing Automation: Grow or Die
    Most expansion to date has been towards sales, in the form of add-ons that give salespeople access to information about behavior of their leads. ‘Tis the season for industry predictions. I’ve already fielded a couple of requests for my thoughts, which usually requires some pondering before I reply. This is what’s covered in the white paper.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2016
    [Information] How to create engagement with customer flow
    think that the overload of information has made shopping complex and a solution is needed. think that the overload of information has made shopping complex and a solution is needed. by Ger van den Buijs, {grow} Community member. Most articles present Customer Journey as a given fact. doubt that. Aim to optimize it. Customer view.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Information] Cognitive apprenticeship - Wikipedia, the free encyclopedia
    This model is supported by Albert Banduras (1997) theory of modeling, which posits that in order for modeling to be successful, the learner must be attentive, must have access to and retain the information presented, must be motivated to learn, and must be able to accurately reproduce the desired skill. Cognitive apprenticeship. fadesâ??
  • LEADERSHIP  |  FRIDAY, OCTOBER 31, 2014
    [Information] Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
    Maintain presence of all relevant meta information such as title and description. hope you found this information useful or at least helpful in helping you better manage and communicate with your SEO team. Even if you are not doing the search engine optimization (SEO) work yourself, it is still useful to know. Keep loading times short.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Information] Do You Need to Stop Measuring Marketing?
    Measurement has gone too far, expectations of measurement are too great, and measurement has clouded our judgement instead of informing it. Measurement Love. I’m a bit of a nut for measurement. In fact, I spent the first eight years of my career focused on improving and applying digital marketing measurement. Trumps. Measurement.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Information] 6 Essential Social Media Lessons From Top Executives
    The more information you offer up about your professional background and who you are as an individual, the stronger your credentials will be, and the more trustworthy you’ll come across. Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. And guess what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 30, 2011
    [Information] Have you judged me today?
    And yet, I so often hear people putting others in categories they don’t deserve based on partial information. The only kind of cat fight I enjoy. There is this great man I knew. We’ll call him John.  The first time I met John, a union official, he told me within five minutes that he didn’t like me. He You weren’t.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Information] Marketing Strategy: 3 Steps to find the best tactics and results
    Within a couple of days, the architectural tube with a network design — created from public information — arrived. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Focus on the goal. Step #2.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Gin, Television, and Social Surplus - Here Comes Everybody
    The way you explore complex ecosystems is you just try lots and lots and lots of things, and you hope that everybody who fails fails informatively so that you can at least find a skull on a pikestaff near where youre going. Now, this already exists as tacit information. Here Comes Everybody. book about organizing without organizations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 14, 2015
    [Information] Four overlooked B2B marketing ideas you can use now
    Yet very few marketers today take advantage of the information they have about each visitor to put their best foot forward. By Eric Wittlake, {grow} Contributing Columnist. Many of us are faced with a dizzying array of new marketing technologies and tactics competing for a slice of our time and budget. Account-based advertising. Your Turn.
  • HUBSPOT  |  MONDAY, JULY 15, 2013
    [Information] S%*t PR People Do That Journalists Hate [SlideShare]
    Leave the phone calls for reporters you know well or requested follow-ups for information -- cold calling is highly unlovable. 3) Don''t act desperate. I began my marketing career at a political communications consultancy in Washington, D.C., How to Make Your PR Smart and Lovable. 1) Go beyond Google. never works.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MAY 12, 2010
    [Information] Do’s And Don’ts Of Building A B2B Community On Twitter
    Though Twitter is generally informal and more casual in tone; a brand is a brand. Don’t: Tweet confidential or proprietary information. Twitter for many has become an important source of news, real-time information, and communication. These must Do’s are focused on Tweeting. balance is critical. Cute Twitter Icons ].
  • MARKETING ACTION  |  FRIDAY, APRIL 25, 2014
    [Information] 3 Best Practices for Creating a Lead-Scoring Matrix
    Explicit data is information that’s provided intentionally by the person (e.g., Implicit data is information that’s NOT provided intentionally and; thus, can only be derived from analysis of explicit data. Encouraging your leads to take this journey is hugely dependent on knowing where they are in their buying process. Location. Great!
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 2, 2015
    [Information] This is the week that was: Behaviours they are a changin’
    63% the prior year) for information. Did you see that loud, cold, blurry thing that just whizzed past at 100 miles per hour? That was January. It absolutely flew by and here we are in February. Still, at least it’s almost pancake day (17 th ). Here’s our round up of all the things that caught our eye last week. No, me neither. link]. link].
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 27, 2012
    [Information] B2B Marketers: Why You Should “F” Your Website Content!
    The first two web page paragraphs must contain the most important information. 3. Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact. ” The format is in the shape of an “F.” Visitors don’t read web page text word for word. They scan it. 2.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 13, 2012
    [Information] B2B Marketer: Have You Backed Up Your Marketing?
    At a minimum, you should: Record login and payment information for all online marketing accounts , including your website host, website domain name registration, email marketing program, photography sites, and social media accounts. What if something were to happen to your online marketing presence? Do you know how to access these platforms?
  • STORIES THAT SELL  |  THURSDAY, JANUARY 5, 2012
    [Information] “Stories That Sell” B-Day – 2-Day Sale
    Get more information on the free audio course here: [link]. Happy 2012! The holidays are over but there are still great deals to be had – including one free audio class on case studies and half off anything in the “Stories That Sell” store - today and tomorrow only! What's the Deal? The FREE Course. The Big Sale.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [Information] Find New Customers Fan of the Month – Don F. Perkins
    Don is the former Business Development Executive at Innovative Information Inc. B2B Lead Generation | Find New Customers Fan of the Month. Don’t forget our Laugh and Learn featuring @fearlesscomp show at 11am ET.). Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Don F.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Information] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. Jeff Ogden. I’m one of the featured speakers at this social media conference today. My featured talk is at 12:45pm. I’d love to see you there. But don’t be late, as I only get 5 minutes. Here is the full list of speakers.
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Information] Contently Case Story: How The Trade Desk Used Infographics to Transform Its Marketing Program
    According to  Visually , the first infographics date back to 30,000 BCE, when images were drawn on cave walls to communicate information about populations, animals, and resources. Contently Case Stories is a series highlighting some of Contently’s most successful clients. That shift in execution frees us up to do so much more.”
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Information] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    An informal “sharing economy” is beginning to emerge out of the fact that everyone is connected together—things like car sharing and house sharing. The future of business is emerging from the technological disruption of digital, social and mobile technologies. This is impacting how customers buy, how we hire and manage talent.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Information] Email Marketing Metrics: Open Rate and CTR DON’T Matter!
    By looking at CTOR, email marketers can get unique, valuable information about how engaged your audience is. Based on this information, the marketer might decide to change subject lines and frequency, and then experiment with new email designs and call-to-action placement. We are please to have a guest post today from Diane Vukovic.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 12, 2015
    [Information] 5 Event Ideas that Attract Customers
    Make sure you include all the necessary information in your email. If you’re hosting a physical event, include the full address of the venue, parking information, etc. Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. How to Get the Word Out.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Information] 10 Blogs to Bookmark: Social Marketing Edition
    Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked). Social Media Examiner. We Are Social.
  • HALEY MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Information] What Kind of Print Collateral Does My Staffing Firm Need?
    These can effectively be used as part of your marketing efforts to inform your audience about a complex issue within a particular business segment or within the staffing industry. Collateral has historically been defined as a collection of printed pieces used to support the sales effort for your staffing services. Here are a few: Sell Sheets.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 13, 2016
    [Information] Storytelling and data: when beautiful metrics can’t beat words
    Storytelling is often put at the service of entertainment or coverage of current events when none of these conditions (ideas and purpose, as per our prior definition) is met, with data playing the role of providing additional context or back-up information. Then he rounded it up by making a dramatic scene out of a simple ending.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Information] Unconventional ways to find link building opportunities
    As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. (Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). Respond to Comments. Social Media Interaction.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Information] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Now that you have their contact information, you're able to identify some people that would be a good customer fit and keep in touch with them, nurturing them into customers. Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. mean, where do I start? And more importantly.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 25, 2012
    [Information] 4 Things that Will Sabotage a Sale
    Buyers recognize when you try to steer a conversation away from the tough question, so if you can’t answer it, be upfront and get the information to the buyer as soon as possible. Insufficient Knowledge of the Industry and Competition. Industry Jargon. Not Answering the Tough Questions. Buyers ask tough questions. Buyers have several options.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 7, 2012
    [Information] My Dirty Little Social Media Secret? Content Hoarding Tools.
    That’s when CompuServe and public BBS systems offered real-time chat, downloadable information resources and professional forum engagement long before LinkedIn codified the business discussion group. What we really mean is information is power.  Lots of things.  Not new, always has been, always will be.  Social Business Trends
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 20, 2014
    [Information] Catch up on New Pinterest Tools That Can Help Your Business
    They show more details and information about products, recipes, movies, articles and places before clicking through to a website. Each type of Rich Pin gives information specific to its purpose, so article pins include an image, headline, author, and a small blurb from the article. Product Pin update email. All rights reserved.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Information] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    Many people aren’t well informed of the mechanisms to gather analytics for their websites much less actively pay attention to them. Find someone who can guide you in how to get this information and what to look for in the data. When the time finally comes to tackle a website redesign, it's difficult to contain the excitement.
  • VOLACCI  |  MONDAY, MAY 20, 2013
    [Information] Automatr Drupal Module: Marketing Automation and Drupal in Harmony
    Each visitor, whether anonymous or known, is quickly accessible using hyperlinks, which empowers marketers and sales professionals to quickly access visitor contact information, lead scores, and activity data. Automatr reports provide the information that marketers need to make actionable decisions. My Visitors. Custom Field Creation.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Information] How to Build Your Brand through Community Service
    Social media is a natural fit for sharing this kind of information—it is a highly cost-effective method of regularly refilling and reinforcing your reputation as a cooperator. And as a social space, people will be more receptive to information on a company’s trustworthiness (both bad and good). That’s it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] 6 Ways to Filter Your RSS Feeds - ReadWriteWeb
    But the problem many people face is that there are so many sources of information that were trying to keep track of, weve become buried. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. ReadWriteWeb. RWW Network. ReadWriteWeb. About.
  • FATHOM  |  WEDNESDAY, JANUARY 8, 2014
    [Information] 10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget
    Once an audience member expresses their need to download your eBook, they will take this valuable information with them and reference back to it when needed. What’s not to love about information combined with text and images, designed to show complex data that tells a story. 4.)    Case Studies. Videos are a great to engage users.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Information] 20 Powerful Marketing Words & Phrases That Sell or Repel
    If you refer to the Internet in any way, avoid outdated terms like “cyberspace” or “information superhighway,” unless you’re being ironic. 7. Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? Who doesn’t love a good deal? 2.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 16, 2012
    [Information] [Video] A Surefire Way to Differentiate From Your Competitors
    Prospect, all the information you requested about our company is in this handout. Your prospect is ready to make a change. They've seriously evaluated their options and narrowed it down to you and several of your toughest competitors. VIDEO SCRIPT: How can you really stand out from your competitors? Let me give you a quickie example.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 15, 2015
    [Information] The 15 Best Content Marketing Videos Of 2015
    By her calculations, 75 percent of customers are looking for information, 23 percent are comparing your company to another, and only two percent are ready to take action and buy from you. We’ve got news for you, content marketers: video isn’t going anywhere. It’s true that  content marketing is democratizing , and video is no exception. Examples
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 12, 2012
    [Information] How Popular Clichés Apply to B2B Marketing
    If we come upon a piece of information we can use to push ahead of the competition, we use it. Ever since the end of the 1990’s, there has been backlash against the proliferation of clichés in the business world. We have had our collective fill of managers preaching “synergy” and “putting the best foot forward”. Stop beating a dead horse.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 11, 2011
    [Information] B2B Marketing Automation Growth Slowed In First Half of 2011
    The report actually covers 17 vendors, but the others either were not in the January edition or didn’t provide accurate year-earlier information. Some vendors provided partial information, so we had to do some interpolation. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Information] How to Analyze Your Blog Posts: A Beginner's Guide
    In this post, I'll dig into what each of these four different scenarios might mean and how you can turn that information into an actionable plan for the future. If someone can get the same information on your website without filling out a form, they probably will. What about which types of blog posts to write? How to promote them?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Information] Social Customer Support: AT&T is doing it Right!
    When I showed up they took one look at my letter and informed me the promotion had just ended and that if I wanted one I would have to pay for it. I have been an avid iPhone user almost since the day it came out. just had to have one and it killed me that it took a week to get one when it first hit the market. So I decided to give it a try.
  • THE ROI GUY  |  FRIDAY, JANUARY 18, 2013
    [Information] Sales Enablement: The Good, the Bad and the Ugly for 2013
    It’s not Product Information (17%), Product Demos (17%), Reviews and Test Results (13%), Peer /Customer References (7%), Industry Trends (6%) or even Competitive Comparisons (5%). This is a good news / bad news story from IDC. The Good News: It’s not just the vendors that are frustrated by a lengthening decision process.
  • EARNEST ABOUT B2B  |  MONDAY, JUNE 22, 2015
    [Information] Innovation from the inside: Building Event Wallet
    Attendees to the event were there to learn new insights, gather information and make new contacts, not get the hard sell at every stand they attended but despite 1 in 3 business buyers attending live events, just 8% of event marketers say their company has cracked developing relationships, closing deals and acquiring customer insights.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Information] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    If your business has a strong web presence, you probably know by now that if you work on generic goals or leads then Google Analytics is your one stop shop—providing a wealth of information on how your site is performing. How can I work toward overcoming the biggest online marketing challenges? Using Rich Media To Convert Random Readers.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 9, 2012
    [Information] 10 Reasons Why B2B Companies Are Failing With Social Media
    Your customer personas are critical to understanding this important information. Too many B2B companies are flat out failing at social media marketing. It isn’t their fault. This isn’t an attack on the companies. Heck, they are at least brave enough to give it a shot. Instead This shouldn’t be news to anyone though.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Information] 7 Tips for Finding and Managing Amazing Freelancers
    Always share as much brand or industry knowledge and information as soon as possible. Sharing this information will make them feel like part of the team and help everyone stay on the same wavelength. And absolutely worth the money. So where do you find these freelancers? Many of my freelancers came through personal recommendations.
  • HUBSPOT  |  WEDNESDAY, JANUARY 8, 2014
    [Information] Google Algorithm Update Makes Authorship WAY More Competitive
    The images are pulled from the author’s Google+ profile, along with some other information, like their name and the number of Google+ followers they have. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. What is Google Authorship?
  • JUNTA 42  |  WEDNESDAY, MARCH 7, 2012
    [Information] 15 Presentation & Public Speaking Tips that Rock
    In every slide presentation, I include a number of short links for people to get additional information about something I’m discussing.  In the last three presentations, I’ve had 189 people download items directly from the presentation.  I use bit.ly Since 2007, I’ve presented well over 300 times in-person or online.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2012
    [Information] How to Avoid Sending the Worst Sales Email
    Setting up alerts that inform your reps when a prospect performs a specific action can help shorten the time it takes to respond. 2. by Jody Mooney | Tweet this Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous seeming sales rep.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 23, 2016
    [Information] MarTech Madness: Marketing Technology Managers Come Out to Play in San Francisco
    But several offered some kind of interactive content, which I’d define as content that captures information about the user either through recording behaviors or explicitly asking for input ( HapYak , ion interactive , LookBook HQ , SnapApp , and arguably Uberflip and Vidyard ). Two mentions officially makes it a trend.
  • THE ROI GUY  |  FRIDAY, AUGUST 26, 2011
    [Information] “Value” Remains Most Significant Sales Challenge
    Transforming reps from information providers ’into ‘value creators’. Transforming reps from ‘information providers’ into ‘value creators’ 4. Transform reps from information providers ’into ‘value creators’. The survey responses indicated that the most important areas needing development included: 1.
  • LEAD LIAISON  |  TUESDAY, JANUARY 26, 2016
    [Information] Taking the Next Step after Implementing Marketing Automation
    Try offering valuable information and educational content to encourage leads and get them excited about what is to come. As important as planning is to the success of marketing automation , it’s also important not to drop the ball after a marketing automation campaign is implemented. Begin with Micro-Campaigns. Sourcing Good Content.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 13, 2013
    [Information] VR Email Tests That Could Boost Your Results, Too
    “ 2) Keeping it Simple -  As marketers, we’re never ones to be short on words, but including too much information in an email can sometimes backfire. So the trick then becomes being clear and concise and giving just enough information to interest your customers. higher open rate. Run any interesting email tests of your own?
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Information] 5 warning signs that your website sucks
    Bounce rate is what happens when customers view a single page on your site without drilling deeper into your information. Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Information] 17 Compelling Stats That Make the Case for Smarter Site Design
    Source: Econsultancy ) ( Tweet This Stat! ). 7) 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications. As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Information] How to Monitor and Improve Your Site's Load Time
    If your business operates in multiple countries, you can look at using a content delivery network like Cloudflare , which stores your website''s information closer to the user''s location. Despite the seemingly instant nature of the web, information and content often have to travel long distances before it gets to you. Sound familiar?
  • VIDYARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Information] Live Streaming: How to Extend the Moment Beyond Now
    With this information, organizations can use live streaming as an integral part of their demand generation and internal communications initiatives. There’s a saying that goes, “You have to be believed to be heard”. Physiology. Tonality. Verbiage. If you had to guess, which one of these three things would you guess has the biggest impact?
  • KEO MARKETING  |  THURSDAY, JUNE 25, 2015
    [Information] LinkedIn Lets B2B Marketers Establish Expertise
    LinkedIn members can now use this long-form publishing tool as a way to author information and opinions about their industry or important issues related to it. People searching for information on relevant topics may land on your posts through a keyword search. And that investment seems to be paying off.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Information] The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
    Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. Personalization – Adding elements to your email that are personalized based on information you already know about them. newsletters).
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 1, 2011
    [Information] Creating Digital Content for Industrial Marketing
    Myth: We want our site visitors to call our sales team for more information. have to quickly shift into my explaining mode right after that. Creating digital content is neither easy nor quick. It is definitely a process that involves much more than copywriting and clever wordsmithing. Myths and truths about digital content. Easy, right?
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Information] The Do's and Don'ts of Using Vine for Marketing
    That means it's important your videos are appropriate for anyone to consume, even if they can't really "use" the information in them. It’s the latest social media feature available on Twitter. Released on January 24 , companies have already started to cozy up to the new, six second video feature as part of their social media content strategy.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Information] How to Track, Analyze, and Improve Your SEO Strategy
    There are several free and paid tools out there that will let you compile this information if you don't already have a handle on these metrics. Now that you've established these important baseline metrics, tie all of the information together by looking at your closed-loop analytics. Establish Your Baseline Metrics. What do you do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, OCTOBER 20, 2012
    [Information] New program focuses on non-profit digital leadership
    Understand the critical means of engaging and informing constituents of important announcements, public service broadcasts and news. In a few weeks, I’m going to be teaching in an exciting break-through program focused on social media and non-profits and I wanted to let you know about it. The inaugural program will be held Nov. Tweet.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 18, 2014
    [Information] Social Business and diversity
    The use of communication tools inspired by social media titans is often touted as the Holy Grail of collaboration: social business is supposed to destroy silos and create this brave new world where information flows freely from where it is created to where it is needed. ” But how does diversity happen in the first place?
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Information] How to Win at B2B Video Marketing
    Think : Educate & Inform. Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets. Align Video Marketing with Your Funnel. Use Video to Expand Your Reach & Create Awareness.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [Information] Why B2B Companies Should Use Foursquare
    Consider some of these statistics: A recent 2011 Robert Half Technology study interviewed 1400 CIOs (chief information officers) of companies with over 100 employees. Collect Information On Your Target Market. One of the best aspects of Foursquare are the reams of information available to businesses from user interaction.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [Information] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Can that inform future content creation? As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. What is the content’s focus? Once a week?
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Information] 10 Award-Winning Websites With Kick-Ass Designs
    The site is both innovative and informative, earning the creators recognition from the Awwwards jury and online users alike. Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. The aesthetic and user experience are off the charts. Regardless, it''s great to find sites that inspire you.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Information] 3 Top Takeaways from SMX West 2015
    While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test. So without further ado, here are my top takeaways from SMX West 2015: 1. #1 Rankings Don’t Mean Jack.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Information] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    The key is for your business to be social, provide good content (photos/blogs/information) and be yourself! This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. With its falling organic reach, using Facebook for business might seem like a dying proposition. 10) It''s Not Dead Yet.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 22, 2011
    [Information] How are successful salespeople leveraging social media for selling? Part 2of3
    It’s no longer an issue of not having any information ahead of time, the issue is that there is an overwhelming amount of personal insights available. Sifting through it to find the relevant information you can act on today appears to be the challenge at hand. Miles Austin. Marge Bieler. Dave Brock. Barbara Giamanco. Matt Heinz.
  • VOLACCI  |  WEDNESDAY, FEBRUARY 19, 2014
    [Information] Drupal Resources for Marketers
    Visit Drupal’s website (especially drupal.org/community ) for information ranging from basics for newbies to extremely in-depth community-wide conversations about complex projects. There are many resources available for marketers. Finding Drupal-related marketing resources can be a little bit trickier. Hope you find this helpful; enjoy.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Information] Not Just for Data Geeks? Why Marketers Need to Know Excel
    With Excel, you can combine data from different sources and get information that analytics software alone can''t give you. You will be able to compare different data sets with each other and pull in more information from other sheets. What does that mean for us marketers? Excel isn''t just for the "data geeks" of the marketing world.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Information] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    This info includes lessons, formulas, experiments, and other extremely useful information. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. And she''s not just any copywriter. And she has a lot to say about how to make your words count -- in dollars and sense.
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