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  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Information] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Run them through the same interview as above but try to focus a bit more of your time at the end of the interview collecting information on why they decided against your company. Are you utilizing progressive profiling to collect added information from contact reconverting on your website? Maybe it was one that made you stop and think.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Information] Publishers: Are You Exhausting Your Email List?
    Audiences are receiving information that they want, when they want to see it. 2) Reduce Unsubscribes. What offers, anchor text, and information do your subscribers find compelling? The emphasis that publishers are placing on their email lists is stronger than ever. But how much is too much, and how often is too often? The Bottom Line.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Information] 10 Blogs to Bookmark: Social Marketing Edition
    Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked). Social Media Examiner. We Are Social.
  • MARKETING ACTION  |  MONDAY, APRIL 28, 2014
    [Information] 4 Ways to Make the Most of Your Marketing Automation System’s Capabilities
    In both cases you’re using the automated system to keep the customer informed and aware that you are paying attention. Satisfaction profiling and follow-up: Here you use surveys and other tools to gather information tells you how you’re doing, which in turn will help you plan how to do better. Onboard new accounts. More comfortable?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 12, 2015
    [Information] The Demise of the Deliverability Reputation Score
    The sooner you realize that the reputation score died three years ago and move to refocus your efforts on important information, the better off you will be. It’s time that we get real about Sender Score and any other attempt at a singular email deliverability reputation score. Most of you just don’t know it yet. Panic Mode.
  • BIZIBLE  |  TUESDAY, JANUARY 12, 2016
    [Information] Do Lead Conversion Rates Go Down On Fridays?
    This is great information, but alone, it isn’t enough to change our media plan for Fridays. For marketers in companies that have sales teams, it makes sense that weekends aren’t a great time to be driving a ton of leads. They’re just not well suited for the marketing/sales process. Weekdays vs. Weekends. Measuring Efficiency.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Information] 6 Essential Social Media Lessons From Top Executives
    The more information you offer up about your professional background and who you are as an individual, the stronger your credentials will be, and the more trustworthy you’ll come across. Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. And guess what?
  • SCRIBBLELIVE  |  TUESDAY, JUNE 28, 2016
    [Information] Cocktails, Content, and Solutions to the Consumer Journey
    ” Dan suggested that easy access to information allows people to conduct their research on the go and at their convenience. Content marketing allows teams to express a brand’s image and develop a reputation as providers of credible and valuable information. Why the major changes? Dan Levi , CMO at Clear Channel Outdoor.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Information] 5 Powerful Techniques To Boost Your Content Marketing
    Does the piece begin with something to intrigue the reader, progress through information/educations/entertainment, then conclude with a wrap or a good “button”? Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. So how do you complete this grand task, you ask? This simply isn’t true.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [Information] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    Well, the Information Technology Services Marketing Association ( ITSMA ), a B2B industry expert for all things marketing , reports that ABM delivers the highest return on investment (ROI) of any B2B marketing strategy or tactic. What is account-based marketing ? As Demandbase defines ABM: “It’s a set of principles that range from….
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Information] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Is your contact information displayed in the footer? The benefit of having a mobile app is that you’ll not only gain opted-in mobile users, but you’ll also be able to engage them in a deeper way and collect more information about their preferences and motivations. Author: Jamie Lewis Is it time for your brand to get mobile?
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 7, 2012
    [Information] My Dirty Little Social Media Secret? Content Hoarding Tools.
    That’s when CompuServe and public BBS systems offered real-time chat, downloadable information resources and professional forum engagement long before LinkedIn codified the business discussion group. What we really mean is information is power.  Lots of things.  Not new, always has been, always will be.  Social Business Trends
  • SNAPAPP  |  THURSDAY, NOVEMBER 19, 2015
    [Information] 5 Case Studies: Using Interactive Content in Social Media
    By crowdsourcing information about the preferences community members, they learned about the habits of their users — (mmhm, awesome data!). With information about the style, color, and pile their audience members prefer, Alabama Outdoors gave themselves the option to refine offerings and their content plan over time. Boston Content.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 1, 2011
    [Information] Creating Digital Content for Industrial Marketing
    Myth: We want our site visitors to call our sales team for more information. have to quickly shift into my explaining mode right after that. Creating digital content is neither easy nor quick. It is definitely a process that involves much more than copywriting and clever wordsmithing. Myths and truths about digital content. Easy, right?
  • BIZNOLOGY  |  MONDAY, MAY 13, 2013
    [Information] What’s Changed, What Hasn’t in Media Relations
    That translates into more pitching opportunities for those who take the time to learn the needs of today’s journalists and provide the information that they can use across several platforms. Photo credit: lierne. After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”).
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Information] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    Originally, websites were simply an online calling card for businesses and shared little more than text-based information. A lot can happen in eight years. Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone , J.K. Don't believe me? Keep on reading. That has all changed. Desktop.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Information] The Speakers at the Social Tools Summit #SocialTools15
    for our Social Tools Summit Twitter handle @socialtoolssmmt and […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media.
  • BIZIBLE  |  TUESDAY, FEBRUARY 9, 2016
    [Information] Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads
    By accessing new information about leads, such as the customer journey that includes offline and online touchpoints , marketers gain a deeper understanding of what leads are doing. Statistical models in sports and marketing attribution have a lot in common. Both are technologies that improve forecast accuracy. What Cost Per Lead Measures.
  • NUSPARK  |  THURSDAY, FEBRUARY 18, 2016
    [Information] Matching the Offer with Buyer Mindset: The Website Dilemma
    For example, most people landing on your blog are looking for information to make their lives easier and may not even have a defined problem. They’re trying to get more information about your company and its qualifications, so they are in the Evaluation stage. She’s spending a lot of money on a funeral and a high-end casket. Awareness.
  • BIZNOLOGY  |  THURSDAY, JUNE 4, 2015
    [Information] Tackling social media: don’t do it all!
    Twitter: This platform is used to create brand awareness, increase followers, and provide informative and relevant content. Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. The bad news? The good news? You don’t need to! It is a key business to business marketing tool.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 10, 2013
    [Information] A Social Media Photo Sharing Smackdown: Instagram vs. Twitter
    ” Whether this is war or a strategic decision on Instagram’s part, Digital Network Agency has created an informative infographic about this very topic, and how it affects brand management (see below). What was the straw that broke the Twitter bird’s back? Instagram nixed its Twitter cards integration – Cat fight!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Information] 3 Steps to Building a Better B2B Target Account List
    When analytics firms combine these trails with additional information about the people and companies making them, they are able to identify the companies most likely to be in market for your solution. By Eric Wittlake, {grow} Contributing Columnist. Yes, your offer, creative and message mattered too, but the list was the biggie. Really.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 13, 2016
    [Information] Storytelling and data: when beautiful metrics can’t beat words
    Storytelling is often put at the service of entertainment or coverage of current events when none of these conditions (ideas and purpose, as per our prior definition) is met, with data playing the role of providing additional context or back-up information. Then he rounded it up by making a dramatic scene out of a simple ending.
  • CONTENT STANDARD  |  MONDAY, APRIL 4, 2016
    [Information] 4 Email Marketing Tips to Improve Your 2016 ROI
    If you’re using marketing automation, you can pull a ton of information that you can leverage to increase personalization: Personalization and designing emails will become even easier thanks to interactive and kinetic emails , and modular templates. Email is really the only channel that you completely own as a marketer. Know the Data.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Information] 3 Top Takeaways from SMX West 2015
    While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test. So without further ado, here are my top takeaways from SMX West 2015: 1. #1 Rankings Don’t Mean Jack.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Information] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    For more information on how the alliance can work for you, contact: Paul Mosenson. Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Why the alignment?  pmosenson@nusparkmarketing.com.
  • HUBSPOT  |  FRIDAY, JANUARY 9, 2015
    [Information] 19 Quick Tips to Improve Your Email Marketing Subject Lines
    Tip #16: Use information from the actions your customer has already taken. Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients. After all, your subject line is the first impression you have on the recipient.
  • VOLACCI  |  WEDNESDAY, FEBRUARY 19, 2014
    [Information] Drupal Resources for Marketers
    Visit Drupal’s website (especially drupal.org/community ) for information ranging from basics for newbies to extremely in-depth community-wide conversations about complex projects. There are many resources available for marketers. Finding Drupal-related marketing resources can be a little bit trickier. Hope you find this helpful; enjoy.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Information] 10 Award-Winning Websites With Kick-Ass Designs
    The site is both innovative and informative, earning the creators recognition from the Awwwards jury and online users alike. Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. The aesthetic and user experience are off the charts. Regardless, it''s great to find sites that inspire you.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Information] How to Analyze Your Blog Posts: A Beginner's Guide
    In this post, I'll dig into what each of these four different scenarios might mean and how you can turn that information into an actionable plan for the future. If someone can get the same information on your website without filling out a form, they probably will. What about which types of blog posts to write? How to promote them?
  • NUSPARK  |  WEDNESDAY, JUNE 10, 2015
    [Information] A Guide to Email Subject Line Creation to Optimize Open Rate
    There is a lot of information online that buyer’s research. The most important thing is to engage your audience and inform them they should open emails when they get them. The information should be relevant and fresh. Today, the process has been undergoing changes because of the rise of online techniques. Mail Marketing
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Information] 10 Excellent Landing Page Design Examples
    Some people feel more secure when they don’t have to give out their information and can link their social accounts to other applications. The large headline text and contrasting blue CTA draw me down the page, where the body copy is laid out in an easy-to-read manner and informs me of the offer I am about to download. They got me!
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Information] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    This info includes lessons, formulas, experiments, and other extremely useful information. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. And she''s not just any copywriter. And she has a lot to say about how to make your words count -- in dollars and sense.
  • HUBSPOT  |  SUNDAY, JANUARY 20, 2013
    [Information] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
    Essentially, Graph Search (which is currently in beta) will show you the information that matters to your life based on your network, instead of results based on what matters to a bunch of strangers. The way we optimize is about to change drastically. Facebook and Bing are collaborating to put a larger dent in the world of social and search.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Information] How to Build Authority on LinkedIn in 15 Minutes a Day
    As you''ll be coming there every day, choose ‘Top Posts Today’ so that you will be equipped with timely and topical information to share with your network. Keep in mind that, the earlier you share information to your network, the more valuable you will become to them. Congratulations, you graduated LinkedIn 101! Good news!
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Information] 4 Tips to Attract More Readers to Your Business Blog
    You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. But coming up with a successful blog can be a tough job. Use SlideShare.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Information] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    Many people aren’t well informed of the mechanisms to gather analytics for their websites much less actively pay attention to them. Find someone who can guide you in how to get this information and what to look for in the data. When the time finally comes to tackle a website redesign, it's difficult to contain the excitement.
  • MARKETING ACTION  |  TUESDAY, JUNE 9, 2015
    [Information] How to Use Surveys to Create Better Content
    Whether one or the other is better depends on how evolved your content marketing is, and what you want to do with the information you gather. More than 10, and the number of people who take the survey goes down; less than seven, and you might not capture as much information as you could.”. Outrageous images can work. It is also risky.
  • HUBSPOT  |  MONDAY, JULY 15, 2013
    [Information] S%*t PR People Do That Journalists Hate [SlideShare]
    Leave the phone calls for reporters you know well or requested follow-ups for information -- cold calling is highly unlovable. 3) Don''t act desperate. I began my marketing career at a political communications consultancy in Washington, D.C., How to Make Your PR Smart and Lovable. 1) Go beyond Google. never works.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Information] Find New Customers: 6 Keys to B2B Marketing Success in 2011
    With the flood of information, you need to stand out. “We want to have a great year in 2011 and grow sales, profits and market share. What should we do to ensure our success?&#. If you want to find new customers using lead generation programs , you need to do a few things very well. humbly submit for your approval. What a concept!).
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 18, 2014
    [Information] All Online Digital Roads Lead to Google Plus
    Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. One of the reasons I love blogging is, for good or evil, I don’t need any evidence for anything I say. With that caveat, Google’s closing in on its goal of being federated across all of its properties, so be acutely aware.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Information] 4 Lessons From the Most Purposeful Ads of 2014-2015
    These ads take into account how viewers digest information now. Value can also be information, advice, a discount code, etc. Advertising used to be about smoke and mirrors. The smoke was sometimes literal ("Sophisticated women smoke Virginia Slims!") and the mirrors reflected who we were and/or wanted to be ("True Americans buy Ford").
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Information] The Essential Best Practices to Successfully Prospect Inbound Leads
    It''s also important to know what content they engaged with on your site, what pages on the site they view, and if they checked out content and pricing information. 2) Use Monitoring Technology. Don’t hold back information. This post originally appeared on Inbound Sales , a new section of Inbound Hub. Another cold call ? Really?".
  • TONY ZAMBITO  |  SUNDAY, MAY 22, 2011
    [Information] The Research Methods of Social Buyerology
      Multi-disciplinary approaches yielding new understandings will inform B2B organizations on adapting to as well as aligning with the evolving networked behaviors of social buyers.  Image by smemon87 via Flickr.   Undoubtedly bringing a heightened awareness to understanding the social buyer today. 
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Information] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    The key is for your business to be social, provide good content (photos/blogs/information) and be yourself! This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. With its falling organic reach, using Facebook for business might seem like a dying proposition. 10) It''s Not Dead Yet.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 23, 2014
    [Information] Why Marketing Automation Software is like a set of nice golf clubs
    They should have published information immediately when these news stories appeared. Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software , but they are using it mainly for email marketing. Expensive software only used for email marketing! No, they were not. What do you think?
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 13, 2013
    [Information] VR Email Tests That Could Boost Your Results, Too
    “ 2) Keeping it Simple -  As marketers, we’re never ones to be short on words, but including too much information in an email can sometimes backfire. So the trick then becomes being clear and concise and giving just enough information to interest your customers. higher open rate. Run any interesting email tests of your own?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Information] 13 Nonprofit Marketing Emails That Actually Convert
    In many cases these can be automated using a marketing automation system , but in any case, follow-up emails are a great way to provide additional information or include additional calls-to-action. But with the majority of all email being spam, it''s becoming increasingly more difficult to capture people''s attention. MAPI (12.5% CTR).
  • THE FORWARD OBSERVER  |  WEDNESDAY, DECEMBER 5, 2012
    [Information] What B2B Marketers Can Learn About Social Media From The US Air Force
    Social media is a very influential communication tool that many people use to find and share news and information. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business. Air Force.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Information] How to Win at B2B Video Marketing
    Think : Educate & Inform. Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets. Align Video Marketing with Your Funnel. Use Video to Expand Your Reach & Create Awareness.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Information] How to Become the Best Blogger in Your Niche
    What will the reader do with the information? You’re not going to spill business secrets, gossip about others, or divulge information that puts you in a dangerous personal situation. Back in 2012, Max Nisen wrote , “Content marketing is one of the biggest new trends.” If they''re not doing it, they will be.”
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 24, 2015
    [Information] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]
    Finally ABM ends with understanding your past results and using them to inform your future actions in a data-driven manner. As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Click here to read Part 1. ). Well, it’s neither.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 11, 2015
    [Information] How to Pick Content Topics That Appeal to Professional Services Executives
    Establishing your credibility through informative content can go a long way in gaining your prospect’s trust. Remember: a well-informed content strategy is a successful content strategy. Professional services executives lead busy lives. So, how do you pick content topics that will appeal to professional services executives?
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 6, 2015
    [Information] 10 Marketing Terms You Need To Know – Pt. 1
    It allows the customer to start the purchase cycle through one channel, say a help chat on your website and continue down the conversion funnel through any channel they choose, without any of their information being lost along the way. Many companies like Salesforce and Marketo offer software programs for B2B marketers. See what I mean?
  • BIZNOLOGY  |  MONDAY, OCTOBER 14, 2013
    [Information] Google took my keywords. 10 resources to get them back
    This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience.  The keyword tool measures up to six months of historical data and is ideal for long tail keyword research, since the data is based completely off of organic information and not paid data.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 5, 2012
    [Information] How to Improve the Visibility of Your Marketing Videos
    There are few key information bits that should be included in your sitemap. If it’s only built for one or two countries, that information should be included. by Dayna Rothman We’d like to welcome Jessica Sanders as today’s guest blogger. Jessica Sanders is an avid small business writer. Proper Sitemap Build.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Information] 9 Personality Quiz Examples For Content Marketing
    Magazine’s “ What Kind of Morning Person Are You ” gives readers valuable information about the best kind of routine to kick off their mornings based on their answers to thoughtful questions about their habits. Marketo walks the line between silly and informative, marrying a fun approach with a meaningful impact. Why is that?
  • BIZIBLE  |  THURSDAY, MARCH 31, 2016
    [Information] How Attribution Solves 7 Common Marketing Problems
    Using that information and tying it to revenue from organic search, or revenue from direct traffic, allows you to definitively say whether brand marketing efforts are working. The full-funnel, granular data provided by attribution gives marketers the information they need to forecast with confidence and accuracy. Model/Channel Bias.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Information] Marketing Automation 101
    They want to learn at their own pace and be reached when they need more information or are ready to buy. marketing automation platform will provide a system of record, so you can track all marketing information. by Jon Miller (@jonmiller) Every business is on a journey to grow and increase revenue. And how do you get there?
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 9, 2013
    [Information] Better Calls To Action = More Conversions
    You share useful information. But your content must do more than simply inform. For example, a hyperlink in a blog post to related information on your site is a good example of a third-tier CTA. In this post for the Content Marketing Institute , Mark Sherbin tells us the three types of CTAs and four ways to implement them.
  • MARKETING ACTION  |  WEDNESDAY, MAY 27, 2015
    [Information] Are You Compliant with Global Email Marketing Regulations?
    According to the FTC, the requirements are as follows: Don’t use false or misleading header information. Full business information identification is required. Our ability to use that data to market to those individuals creates amazing opportunities, but it creates a huge responsibility as well. USA:  . Identify the message as an ad.
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Information] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM. What did they do when they visited the website? What content did they view or download?
  • KEO MARKETING  |  MONDAY, AUGUST 3, 2015
    [Information] Devising a Demand Generation Strategy
    Lead generation is about identifying prospects and collecting their information. Even better, if you can get content written or presented by a third party that includes an interview with you or otherwise establishes you as the go-to source for the best information, that can be even more valuable.
  • HUBSPOT  |  THURSDAY, MAY 16, 2013
    [Information] 10 Remarkable Discoveries About Inbound Marketing in Europe [NEW REPORT]
    We''ve also accompanied each insight with lots of information to help you improve your own inbound strategy in 2013 and beyond. We hope you get a lot of valuable information from the report that helps improve your own inbound marketing strategy, and please do share your own personal takeaways in the comments -- we would love to hear them.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 3, 2012
    [Information] Create a Content Series for Industrial Marketing
    Put these higher value content behind simple sign-up forms for lead generation (Readers are more likely to part with their contact information if they find value in your blog posts). Happy New Year! The question – what do we write about? The answer – create a content series. There are many advantages to this content marketing strategy.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 14, 2013
    [Information] Why to Use Video in 2013
    simple slideshows composed of still images and supplemented with voiceover and background music are far more engaging than a plain old image; they can deliver more information to close the sale. Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. View Original Article
  • JUNTA 42  |  WEDNESDAY, MARCH 7, 2012
    [Information] 15 Presentation & Public Speaking Tips that Rock
    In every slide presentation, I include a number of short links for people to get additional information about something I’m discussing.  In the last three presentations, I’ve had 189 people download items directly from the presentation.  I use bit.ly Since 2007, I’ve presented well over 300 times in-person or online.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 11, 2014
    [Information] 5 Essential Ingredients of B2B Relationship Marketing
    What happens when you really work those quality leads—feed them valuable information, help them understand what’s going on their market, show them ways to resolve daily challenges, and then… they decide not to buy from you. Give them useful information to aid their efforts and they will respect you for it. Love is in the air. Respect.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Information] Don't Let Uninspired Compromise Ruin Your Homepage
    But as they thought about it, unexpected new information surfaced: Most of the customers were buying milkshakes in the morning to keep them happy and full on long, boring commutes. With this information, the fast food company was suddenly able to focus on improvements that made the milkshake better at the job it was hired for. job #2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2011
    [Information] Are B2B companies that refuse to engage in social media facing extinction?
    And let’s not forget the powerful applications for HR, PR, and many other parts of the company. I’m an advocate and think every company should make an informed decision about how these tools integrate with current efforts and can create some new ones. “No.&#. Social media is growing fast, but it’s no longer new.
  • SALES ENGINE  |  THURSDAY, MARCH 24, 2016
    [Information] B2B Sales Cannot Live on Inbound Alone
    This is beneficial to both the prospect and to marketing because the prospect continues to receive valuable material while marketing gains more insight and information on the prospect’s behavior to supply to sales when they are ready to step in. If you have that problem, keep doing what you’re doing (and let me know how you did it)!
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] Keeping Up with KoMarketing: Fall 2015 Conference Preview
    What to Expect : What will make this session the most interesting is the combination of key market information along with tactical resources and examples. Be sure to check the site  for more information! The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. Below
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Information] 8 Mobile Apps You'll Wish You Downloaded Yesterday
    The app seems built for people who consume information on the run. The goal is to pull in all the information you need into one screen that you can quickly access in the hallway with one hand on your phone and the other on that triple grande latte you love so much. Yeah, this post isn''t going to help that at all. From the Reviews.
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Information] 7 Helpful Resources Every Email Marketer Should Bookmark
    To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called " dead ," " not dead, evolving ," and even " dead, again."
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 30, 2011
    [Information] Have you judged me today?
    And yet, I so often hear people putting others in categories they don’t deserve based on partial information. The only kind of cat fight I enjoy. There is this great man I knew. We’ll call him John.  The first time I met John, a union official, he told me within five minutes that he didn’t like me. He You weren’t.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 9, 2013
    [Information] 8 Content Marketing Ideas You Haven’t Tried
    If you can’t share hard numbers, focus on momentum and value-based information, such as how your new customers are leveraging the solution for specific tasks. 6. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Have you flawlessly planned and executed white paper campaigns? Tap the wisdom of your company’s own crowd.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Information] 7 Inspiring Examples of Omni-Channel User Experiences
    If you walk into one of their stores, you’ll find sales associates armed with iPads that are available to give you on-the-spot, accurate, and up-to-date product information. With the company’s omni-channel initiative, you’ll find up-to-date and accurate product information at every turn. What Is an Omni-Channel User Experience?
  • WRITTENT  |  MONDAY, APRIL 22, 2013
    [Information] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
    That’s a staggering amount of information to wade through; and quantifying your title and message whenever possible can allow your web copy to stand out among an abundance of information. Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. Be Honest.
  • HUBSPOT  |  THURSDAY, JULY 29, 2010
    [Information] 10 Steps to Effective Online Marketing For Small Businesses
    Generosity is Also King – Another key part to attracting customers is your generosity in giving away information, access to tools, etc., Calls-to-Action – It’s important to provide something of value that solves a problem for visitors in exchange for their contact information. image by: ExtraNoise ).
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Information] The Ultimate Guide to Managing Marketing Campaigns With Google Apps [Free Ebook]
    For many marketers, Google is more than just a tool for finding information on the web; it's also an email tool, a calendar tool, a spreadsheet tool, a virtual meeting tool, a file storage tool, and much, much more. When you don’t have the right system in place, running a marketing campaign can be messy business. Content Marketing Daily
  • ANNUITAS  |  TUESDAY, MARCH 26, 2013
    [Information] Content Marketing Mania – Q&A with Joe Pulizzi
    Check out the definition from CMI [link]. Q: How was content marketing evolved in the last few years in your opinion? A: Just a few years ago, there were only a few channels available where consumers could get their information. If it doesn’t maintain or change a behavior, it’s just content. Understand the who. link].
  • ACT-ON  |  TUESDAY, FEBRUARY 2, 2016
    [Information] Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read
    Segmentation is nothing more than a very strategic way to apply intelligence you’re probably already gathering, and it results in delivering targeted information that feels more personal to the recipient. If you’re on the flip side of this – you’re the one sending these generic blast emails – I’ll be the first to ask you to kindly stop.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Information] How to Track, Analyze, and Improve Your SEO Strategy
    There are several free and paid tools out there that will let you compile this information if you don't already have a handle on these metrics. Now that you've established these important baseline metrics, tie all of the information together by looking at your closed-loop analytics. Establish Your Baseline Metrics. What do you do?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Information] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    If your business has a strong web presence, you probably know by now that if you work on generic goals or leads then Google Analytics is your one stop shop—providing a wealth of information on how your site is performing. How can I work toward overcoming the biggest online marketing challenges? Using Rich Media To Convert Random Readers.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Information] The Do's and Don'ts of Using Vine for Marketing
    That means it's important your videos are appropriate for anyone to consume, even if they can't really "use" the information in them. It’s the latest social media feature available on Twitter. Released on January 24 , companies have already started to cozy up to the new, six second video feature as part of their social media content strategy.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Information] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    There are many ways to use Schema markup via JSON-LD to provide machine-readable information about the content on that page. Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. The longer version is more complicated.
  • JUNTA 42  |  THURSDAY, JULY 16, 2009
    [Information] Giving Away Your Expertise IS Your Competitive Advantage
    Sharing secrets and expertise arms customers with too much information. Erica brings up a great point about companies not wanting to share their expertise through content marketing. Why not share? Sharing secrets and expertise gives an advantage to the competition. Neither are true, and I'll tell you why. That's hardly ever the case.
  • WEBBIQUITY  |  TUESDAY, MARCH 19, 2013
    [Information] 23 Expert SEO Link Building Guides and Tools
    Leave fresh, useful and informative comments and create a backlink to your website.” In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Information] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    That’s why this game is perfect.  It teaches some valuable information to online marketers, without taking up too much time.  Seed nurturing is the process of building relationships with qualified prospects before you have their contact information.  Marketo sees this type of quiz as content, similar to a white paper or webinar. 
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Information] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    Salespeople can receive alerts, hot lead reports, and detailed information about Web site visitors. You may have noticed that there are many B2B marketing automation systems available. But they do go far enough beyond standard marketing automation to justify a different label. Marketers who want to build their own content are also covered.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 9, 2015
    [Information] 4 Tips for Brands Handling Haters on Social Media
    Obviously resolving an issue on a social forum is not the ideal location to discuss complex issues that can require confidential information. The use and purpose of social media for brands has evolved dramatically over the years. In one aspect, its a great way for fans to engage and stay current with the brands they love. Big mistake.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 11, 2013
    [Information] How to Sell to Internet Buyers
    Produce or hire someone to write content for your site that is informative, interesting and accessible. Your business customers are looking to make a decision based largely off the information on your site. If you don’t provide enough information, they may leave your site and instead search for your competitors.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Information] How to Keep Up with News & Emerging Trends [Marketing Cast]
    Information overload is a challenge for many marketers. How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies? Though it might be difficult to do so at first, you will have to learn to pick and choose your information intake. Pick & Choose What's Important.
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Information] The Growth of Video and Mobile Marketing; Key Stats and Trends
    While a web presence is essential as a home base on the Internet, much like office space in the physical world, providing the market with instantaneous information via mobile technology is now the best way to directly access your customers. Companies need to understand this paradigm shift and adapt. Video Posts
  • HINGE MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Information] Are You Reaching Your A/E/C Lead Generation Potential?
    They understand that it should be a reflection of their business: professional, informative, and easy to navigate. Content in blogs also help cast the widest net – attracting prospects early in the buying cycle looking for educational information such as trends, best practices or latest regulations. Let’s look at the facts.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Information] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    85% of B2B buyers believe companies should present information via social networks. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do buyers say is the most important signal of vendor credibility? NewsCred ). 2.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 25, 2013
    [Information] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
    These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. Those are something new. Others I haven’t yet written about include Mintigo and Gainsight.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Information] 9 B2B Marketing (and Life) Lessons from #Inbound15
    By the end of the week, I found myself filled with information and ideas, and excited to share some of the most valuable B2B marketing takeaways from Inbound15 with you. What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! – Seth Godin (Best Selling Author).
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Information] The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
    Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. Personalization – Adding elements to your email that are personalized based on information you already know about them. newsletters).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Information] Data Management and Modern Marketing: Platform Enhancement Q&A
    RKW : In both scenarios, the most significant use case is for marketers who are focused on defining who their best customers are, what their preferences are, and which actions they are actually taking to develop informative profiles. Can you highlight the new release and why it's important for modern marketers?
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