MODERN B2B MARKETING | TUESDAY, FEBRUARY 15, 2011
[Information] 5 Ways Sales Will Continue To Evolve
Better alignment with marketing : The changes in buyer behavior have altered the sales process, as most buyers are no longer dependent on the company as the sole provider of product/service information. by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior.
HUBSPOT | THURSDAY, SEPTEMBER 1, 2011
[Information] 6 Ways to Use LinkedIn for Lead Generation
If you have blog posts or other content that provides helpful information about another user's question, make sure it's optimized for lead gen (with a call-to-action), and link to it in your answer. If they have an iPhone and their settings are correct , then LinkedIn will transfer contact information between phones using Bluetooth.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 21, 2011
[Information] The Evolution of a Marketer
In order to attract prospects and generate leads , today’s marketers must inform and educate buyers with relevant, compelling messages that include e-mail, social, mobile and innovative content. by Maria Pergolino B2B Marketing: The Evolution of a Marketer. Marketing, in the beginning, was focused predominantly on sales.
VOLACCI | TUESDAY, JULY 9, 2013
[Information] Social Media and Lead Generation: Know Your Measurements
These will greatly enhance the information you can draw from your Facebook metrics, Twitter analytics , and more. . Under the Conversions > Multi-Channel Funnels reports, you can collect and inspect information about what has triggered various conversions. 'Social media is a trend that''s not going away anytime soon.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 4, 2014
[Information] 11 B2B Social Media Takeaways from BMA14
Jay Baer, author of “Youtility: Why Smart Marketing Is About Help, Not Hype” is always good for an entertaining and informative presentation, and his BMA14 keynote was no exception. Although the conference covered a wide range of topics , social media was a key theme in many presentations. Social Selling Gets Results. View tweet).
HUBSPOT | THURSDAY, JANUARY 10, 2013
[Information] Our Top Predictions for Facebook's Secret January 15th Announcement
Why not build the option for users to opt in to a paid dating site, bringing over their information from their profiles, and suggesting matches for one another based on that intelligence? I was perusing Marketing Pilgrim this morning, and what did I find? little article about some new Facebook rollout. Maybe we should newsjack this?
MARKETING CRAFTMANSHIP | TUESDAY, APRIL 12, 2011
[Information] If I get you on the cover of Forbes Magazine…
Nearly everyone understands why positive media exposure is a good thing; it provides current and prospective clients with some comfort that they are making a smart, informed decision. …what will you do with that exposure? They typically respond, “Isn’t just being there in Forbes (or wherever) the goal?”.
CLIENT BRIDGE | THURSDAY, NOVEMBER 8, 2012
[Information] Search Term Glossary
Meta Tags Pieces of HTML code that can be added to a website that provide information to the search engines, but that aren’t visible to site viewers. You can't be successful in digital marketing if you don't know what you're talking about. For more in-depth definitions, see the original article. View Original Article
WRITESPARK | TUESDAY, JULY 10, 2012
[Information] Case Studies: Does Your Team Know What Makes a Good Success Story?
Most likely, just a customer name and contact details, with little if any information on the story itself. One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. They'd make a great success story!" In both cases, what input do you receive? Has the customer agreed to participate in the case study?
CLIENT BRIDGE | THURSDAY, APRIL 26, 2012
[Information] Website Elements that Hamper Inbound Marketing
A "Contact Us" Form Instead of Contact Information A "Contact Us" module is vague and generic, and should never be the only means of communication between you and your customers. Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". Here are Hubspot's 15 most annoying things on websites. Avoid business babble.
WRITESPARK | TUESDAY, MARCH 13, 2012
[Information] White Papers: Does Your Writer Have an Eye for Detail?
Statistics and other quantitative information are presented correctly and in a way that fairly represents the meaning conveyed in the source. An obvious typo. usage that shows a clear misunderstanding of the word's meaning or proper use. statement of quantitative results where the math doesn't add up. missing or incorrect source citation.
WRITESPARK | WEDNESDAY, OCTOBER 5, 2011
[Information] Is Your Topic Worthy of a White Paper?
The 1-2 page typical length for a note can present individual topics when the amount of information or discussion isn't enough to fill a typical 6-8 page white paper. Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper.
CLIENT BRIDGE | THURSDAY, OCTOBER 6, 2011
[Information] Are You Failing at Marketing Automation?
Ask yourself if you have the right information to do that analysis. From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers." Focus on quality rather than quantity. Analyzing marketing results should be done as close to real time as possible.
CLIENT BRIDGE | TUESDAY, MAY 24, 2011
[Information] Using Social Media to Launch and Promote a Product
This allowed for more information and images than Facebook. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. These tips are adapted from Guy Kawaski's launch and promotion of his book, Enchantment The Art of Changing Hearts, Minds and Actions.
CLIENT BRIDGE | FRIDAY, MARCH 4, 2011
[Information] Facebook Page Finder
And while you can't generate a report that cross-references your page against others, there's still a wealth of information (about your page and competitors) that will allow you to further tweak you page. The Page Finder is an online resource that offers a tremendous amount of data about what pages are popular on Facebook.
SALES LEAD DYNAMICS | WEDNESDAY, JUNE 2, 2010
[Information] “Make Cold Calls? I’d Rather See a Periodontist.”
favor a monthly newsletter that provides useful information and is relatively un-promotional. Prepping for a cold call. If you need a shot of Novocain before you make a cold call, take heart. There is an alternative. . Kendra Lee, author of Selling Against the Goal , writes in “ Hate Cold Calling? Ted planned a detailed cold calling campaign.
HUBSPOT | WEDNESDAY, MAY 7, 2014
[Information] The Essential Landing Page Checklist: 16 Things You Need to Double Check
There''s not a set length on the copy -- just make sure it''s informative and enticing, yet easy to scan. If you need help with making your copy informative and enticing, get a checklist specifically for landing page copy here. So why make them fill out information you don''t need? Landing Page Content. Images. Make sense?
KOMARKETING ASSOCIATES | FRIDAY, APRIL 4, 2014
[Information] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
Email newsletters are a great way to put a focus on providing information as a trusted resource, without explicitly trying to sell the recipients specific products and services. 'For many B2B companies, just simply having a blog at all has been a huge accomplishment. White Papers. Email Newsletters. Tutorial Library. Glossary. Toolkits.
MARKETING EDGE | SATURDAY, JANUARY 5, 2008
[Information] Marketing Edge
For more information or to discuss your business challenges and goals, e-mail him. In this discussion David and I touch on the use of social media, the fragmentation of information sources, and the mysterious mix of mainstream media quantity with social media passion. What should I do? Good for them, bad for us. Ok so here goes.
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 19, 2013
[Information] How Cloud Connectors Can Guide Your Campaign Strategy
Brainstorming campaign ideas can overwhelming, particularly because we needed to present a lot of information up front and let the customer “self-identify” which products may be of interest to them. Brandi is responsible for cross-selling to the existing Sage ERP installed base. Follow Brandi on Twitter @SageStarr.
BEYOND | MONDAY, FEBRUARY 11, 2013
[Information] One simple reason why B2B video marketing is dying
Searching for information on their own terms. 'Everybody seems to think these days that video is the ultimate tool for content marketers. have new for you. It's not – and this is why. It’s all about time. And the lack of it. Look around you in the B2B marketing space and you get a pretty clear picture what is happening.
VOICE-BASED MARKETING | MONDAY, JUNE 24, 2013
[Information] 3 Ways to Use Voice Broadcasting and IVR to Streamline and Automate Employee Notifications
phone call is often the best way to communicate important information during an emergency, but calling each employee manually can take too much time. Using voice broadcasting you can pre-record a notification informing employees of the emergency and any important instructions. That’s why many organizations rely on voice broadcasting.
JUNTA 42 | WEDNESDAY, SEPTEMBER 22, 2010
[Information] 4 Content Curation Ideas to Implement Now
This quote hit home: " humans face a problem our species has never confronted before: We have too much information. I caught Paul Gillin's column in B2B magazine yesterday on how curation is the new creation. Our challenge has shifted from finding what we need to filtering out what we don't. You can too. 4.
VERTICAL RESPONSE | TUESDAY, AUGUST 13, 2013
[Information] What You Need to Know About Using Google AdWords Content Campaigns
” Content and Display campaigns work in very similar ways, where you place targeted ads around relevant content and information across different websites all within Google’s network of partners. If you’re interested in testing out content campaigns or just looking for more information; check out Google’s Getting Started Blog.
FATHOM | TUESDAY, FEBRUARY 4, 2014
[Information] Don’t Let the Arctic Blast Freeze Your eCommerce Site in 2014
Let customers know where their products are coming from and share vendor information. 'You might have on two pairs of pants right now, but that’s just because you’re smart. You’ve watched the weather forecast. You put on your long johns and got ready to face the subzero temperatures waiting outside your door. Keep things consistent.
SALES INTELLIGENCE VIEW | TUESDAY, OCTOBER 2, 2012
[Information] How to Build a Lead Qualification Team
Lead qual reps need to find out as much information as possible about a lead so the sales reps can formulate a strategic approach. They find information by asking questions, and natural curiosity will guide their conversations in a smooth, approachable way. Right from the start, inform the team of their responsibilities.
MODERN B2B MARKETING | TUESDAY, MARCH 25, 2014
[Information] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
We included the dates, hashtag, and registration link so that when people look at our Twitter page, all the information they need about The Marketing Nation Summit is right in front of them: At Marketo, we create customized visuals for social profiles every time we implement a launch. Read some more ideas for creative cover photos here.).
MARKETING ACTION | TUESDAY, FEBRUARY 12, 2013
[Information] Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner
Beyond the basics, there will also be a Q & A session following the webinar for anyone needing further information. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. Read a summary of the bill here. You can look forward to hearing about: U.S. CAN-SPAM compliance overview.
SALES INTELLIGENCE VIEW | TUESDAY, APRIL 19, 2011
[Information] Is Social Media the New Cold Call?
When it comes to doing pre-call research and getting some background on a prospect or company you are calling into, there is a lot of information gathered by just doing a Google search. There are many alternatives to cold calling. Alternatives to Cold Calling. That is until video conferencing and other tools take over. Prospecting Sales 2.0
SALES PROSPECTING PERSPECTIVES | FRIDAY, AUGUST 10, 2012
[Information] Facebook, Tumblr, Twitter, Oh My! Part II
Reddit is divided into thousands of subReddits making it easy to find relevant information. It is very important to share things in the appropriate subReddit because if you post in the wrong place you will receive a vote down, if you post in the correct place, you know you are sharing your information with appropriate parties.
SALES PROSPECTING PERSPECTIVES | MONDAY, APRIL 18, 2011
[Information] How Soon Is Too Soon To Ask Your Sales Prospect About Their Budget?
If questions are read down a list, the prospect may feel less comfortable about sharing financial information with them. They will appreciate the honesty and historically, there have been few situations where prospects won’t share this information. For example, “Mr. ” Be confident. Be honest.
ENGAGE | TUESDAY, MAY 28, 2013
[Information] 10 Mobile Trends for 2013 (That Brands Need to Embrace)
Marketers need to capture information about consumers and their environment to further develop these devices and improve the next-generation connected experience. 'A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. Hear that, businesses? Seems pretty definitive, right?
ENGAGE | TUESDAY, APRIL 12, 2011
[Information] 6 Content Marketing Lessons from Warren Buffett
It’s good to be informed, but it’s better to be in the field. W arren Buffett would have made an excellent blogger. Unfortunately, he’s too busy finding places to stack his piles of money to give it a shot but he really could have been something special. Success is not built overnight, it takes time. Learn from your mistakes and move on.
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 30, 2011
[Information] Savvy Speaks: Dos and Don'ts of Guest Blogging
Includes an accent image ( with source information). Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! The Savvy Sisters recognize that even with six of us contributing, a fresh perspective is a nice change of pace every once in awhile. Jamie.
SAVVY B2B MARKETING | MONDAY, MAY 2, 2011
[Information] Basic Training For B2B Social Media Turtles: Research & Preparation
The information and inspiration is readily available if you look for it. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals. What are they searching for?
SAVVY B2B MARKETING | MONDAY, JANUARY 24, 2011
[Information] Getting Personal with Customer References: Matchmaking that Works
While others make it much more informal; choosing to send a thank-you note or gift whenever they feel someone has made an especially large effort. We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin!
SAVVY B2B MARKETING | WEDNESDAY, JANUARY 27, 2010
[Information] What MLMs can Teach us about Social Media
Often, the whole event is billed as a giveaway - a free makeover, style analysis, demonstration, or informational lecture. There are few things more distasteful to me than the classic MLM business. Having been a stay-at-home mom (one of the demographics most aggressively recruited by these companies), I've had my share of exposure. Web 2.0
MODERN B2B MARKETING | THURSDAY, MAY 30, 2013
[Information] Content Curation for Lead Nurturing
Your newly generated prospects may not be ready to talk with your sales team when they first meet you – especially if they are a modern, digitally empowered buyer who uses easy access to information to delay engaging with sales. The Content Challenge. You need different content for each buying profile, e.g. each target persona. An Example.
BLUE FOCUS MARKETING | SUNDAY, AUGUST 25, 2013
[Information] Why People Love Social Brands
Social media provides large and small businesses alike with a rich, democratized sounding board that can yield far more nuanced information and data than any focus group ever could. 'One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. Ask questions. .
SYNECORE | MONDAY, JUNE 16, 2014
[Information] 6 Reasons to Get Consistent With Your Content Strategy
The purpose of an editorial calendar is to build a publishing schedule over the upcoming week or month that strictly focuses on the information you need for content production, ranging from content topic themes to publish dates. 'Research, strategy, writing, monitoring, measurement, more writing.the content marketing to-do list never ends!
SALES CHALLENGER | WEDNESDAY, JULY 31, 2013
[Information] Strategic Planning: It’s Never Too Late (Or Too Early) to Start
We thought the information here will be useful as sales leaders revisit their strategic plans, and look to establish Sales’ mandate for the next year.). '(This is a guest post by Jade Scott of the CEB Communications Leadership Council, our sister program for communications professionals. Establish Objectives. Identify the target audiences.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 16, 2013
[Information] If Your Writing Sucks, So Will Your Content
It’s a problem that continually challenges Google to show the most relevant information, but it goes much deeper than that. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. I agree 100%. Writing sucks, and it’s hard. So what’s the answer?
VIDYARD | MONDAY, SEPTEMBER 9, 2013
[Information] Joe Gelata: Opportunities for marketers using marketing automation and video
It’s all about collecting all of the information, then targeting the right people at the right time based on how you see them interact with your content resources. Segment and consolidate to target leads at the right time. How to integrate video content and marketing automation.
HUBSPOT | THURSDAY, OCTOBER 18, 2012
[Information] Facebook Launches Global Pages to Simplify Brands' International Facebook Presence
Visitors to that page will then get routed to the most appropriate version of a page based on their home country, where they will see a localized version of the page, which the administrator can customize to include different cover photos, profile photos, applications, milestones, 'About' information, and news feed stories.
SALES INTELLIGENCE VIEW | THURSDAY, JULY 5, 2012
[Information] The Surface of Sales Intelligence at Microsoft’s #WPC12
The addition of InsideView makes Dynamics an even more comprehensive solution for us because it not only provides the full complement of CRM capabilities, but also company information, contact details, and relevant connections. Next week starts a fun fueled week at Microsofts Digital World Partner Conference.
HUBSPOT | TUESDAY, JUNE 24, 2014
[Information] The Marketing Industry According to Google Autocomplete
When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query. 'You know when you’re so close to another person that they literally finish your sentences for you? Well, Google''s kinda like that person for all of us. Sometimes, they''re puzzling.
HUBSPOT | THURSDAY, JUNE 28, 2012
[Information] 13 Little Landing Page Tweaks That Can Make a BIG Difference
Remember, you're trying to convince your landing page visitors that filling out a form and providing their personal information is worth what they'll get in return. When visitors clearly understand the value of downloading the ebook, and they're more inclined to fill out the form to obtain that valuable information. Does it stand out?
BIZNOLOGY | FRIDAY, APRIL 27, 2012
[Information] Images Might Define Your Online Image Moving Forward
Are you able to help the over-informed get to your point as quickly as possible through eye candy? It looks like we are rapidly moving toward the point where we are going to be communicating in flash cards of images–and words may be an unsettling extra, if needed at all. Historically, images are a big part of any Internet presence.
SOCIAL MEDIA B2B | THURSDAY, MARCH 13, 2014
[Information] 3 Ways Your B2B Content Can Provide the Most Value
In B2B marketing, one thing that fills the lead and demand generation pipeline is content that gives your audiences insight and information on the subjects they care about. One sure-fire way to surprise people these days: give them content without asking for something in return – their personal information or an offer to chat now.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 5, 2013
[Information] Book Review: eMarketing Strategies For The Complex Sale
Even though prospects are more informed now than ever, so are their problems. Many manufacturers have capital goods that have long selling cycles. Most I think would welcome ways to pull buyers forward in the sales process via lead nurturing. Her insights and strategies have been used by many major companies.
WRITTENT | THURSDAY, APRIL 25, 2013
[Information] Top Blogging Statistics: 45 Reasons to Blog
online consumers trust information and advice from blogs. business websites lack a form-fill option to enable consumers to request information. Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?
MARKETING ACTION | MONDAY, MARCH 17, 2014
[Information] 4 Ways Marketing Automation Can Create a Pot o’ Gold
Important information is less likely to get lost. And time-savers such as alerts and triggers can be set up to inform sales and marketing teams about important dates, events, and commitments. Close more deals: Increased access to real-time information means increased sales. What Can You Expect From Marketing Automation? license.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, FEBRUARY 25, 2014
[Information] Why Half-Baked Ideas Are Perfect Sales Conversation Starters
This is high value information. 'It happened again last week. was speaking at a sales kickoff meeting, stressing a key message—that sellers, not their products or services, are the key differentiator today. said, "Be an idea person. Today’s crazy-busy prospects love it when you bring them ideas on how to improve their business.". WRONG!
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 6, 2014
[Information] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
We’ve got to focus less on the story we’re aiming to tell, and keenly center our messaging on information that’s more conducive to customer learning. 'by Amanda Batista | Tweet this The stats that frame the buyer’s independent research journey are frightening for us marketing and sales professionals. This isn’t new.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 27, 2013
[Information] How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
How do you absorb all of the information you have and decide what’s meaningful in helping to create sales qualified leads (SQLs), and provide sales with the content necessary to be successful in their follow up efforts? How did your team initially address the key pain points and map out your marketing strategy? Is it a regulatory requirement?
ENGAGE | WEDNESDAY, JULY 20, 2011
[Information] 6 Steps to Realistic Social Media Implementation
Treat this information as you would your email subscriber information. T here’s often a gap between the idea of social media (what can happen in your head) and the practice of social media (what happens in real life). Maybe your “social media engagement strategy” seemed more solid in the PowerPoint presentation.
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 28, 2011
[Information] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
Asking for basic contact information is usually that first step. We hide them behind a form and ask for contact information in exchange for sharing industry knowledge. Just include a call to action at the end of the paper that leads to a form where you can collect contact information. Slideshare Presentations. White Papers.
VIDYARD | WEDNESDAY, OCTOBER 16, 2013
[Information] Video Marketing SEO: 4 Tips From Rand Fishkin
If you want to give search engines some contextual information surrounding the embedded videos on your website, you’re going to have to speak to the search engine using a language it understands. As summed up from our interview, here are Rand’s top 4 SEO tips for video marketers: 1. Keywords are Important. Share your SEO Tips!
AD YOUR COMMENT HERE | FRIDAY, SEPTEMBER 17, 2010
[Information] Fall Trends: Location, Mobile and Group-buying
Notebooks, iPads, Kindles etc are continuing to shape the way we consume information. Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. Location, location, location. We know.
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 24, 2013
[Information] 3 Lessons Learned from Lost Inside Sales Clients
Setting appointments or getting quick pieces of information can make or break some prospects, so you want to be sure your reps are available and able to connect. When clients end an engagement, it can be for many different reasons: budget, end of a campaign, decision to try a new inside sales team, restructuring within the company, etc.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 24, 2012
[Information] Is Your Sales Team Making The Most Out Of Your Contract Renewals?
Up to date data will arm your employees who are following up with your customers with information on the current products/services they are using so they can personalize their outbound efforts appropriately. In some cases, no one follows up and the renewal is lost, while a competitor has swooped in to steal the business.
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 18, 2012
[Information] How Do You Know Your Solution's Target Market?
You’ll soon discover what industries you’re gaining traction with, whether it be Higher Ed, Retail, Financial, etc, so you can make an informed decision on the best markets to target. It’s almost 2013 and innovation has sky rocketed to an all time high. So what are you going to do? Cue the chorus of crickets).
AD YOUR COMMENT HERE | SATURDAY, JUNE 30, 2012
[Information] Content Curation and the New Curators
It’s not about pushing links to people, it’s also about getting information and coming across new links. Discussion on content curation at Edelman’s 2012 Academic Summit. Speakers. Roman Karachinsky, CoFounder & CEO of News360. Burt Herman, CEO & CoFounder of Storify. Dimitri, CoFounder of Pulse. Moderator.
FUNNEL FOCUS | MONDAY, FEBRUARY 13, 2012
[Information] Content Creation & Social Media: Jobs for the Entire Company
For instance, a developer who has identified a new or interesting way to use your product to solve a specific business problem could be the ideal author of a useful and informative whitepaper. For many marketers, content and social marketing presents tremendous opportunities, but also some considerable challenges.
SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 3, 2011
[Information] 3 Simple Tips On Leveraging Your CRM For More Efficient Cold Calling
Try to keep that information in one easy to view/ access page. Nowadays everyone in the sales and marketing game should be aware of the variety of tools we have at our disposal that allow us to be more effective at our craft. From marketing automation platforms to SEO solutions to better list resources. don’t let them forget it.
FUNNEL FOCUS | THURSDAY, FEBRUARY 17, 2011
[Information] In the B2B Funnel, Is There a Clean Sales Handoff?
With B2B buyers involving more influencers and stakeholders, sharing this insight with sales reps can help them gauge the true level of buying interest and spot opportunities to extend conversations and offer additional information that may help the buying committee take next steps.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 17, 2010
[Information] Top Five Excuses Given For NOT Hitting Your Daily Activity Number
Keep it informative and simple. Now that I have completed my first year of blogging I now feel I’ve earned the right to Jump the Shark and create my first ever Top 5 List. For your reading pleasure, The Top 5 Excuses Given by AG Insides Sales Reps for Not hitting their daily call number. Now we don’t run a sweat shop here.
SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 18, 2010
[Information] 2 Rules to Email By for Successful Sales Prospecting
I have been taking informal inventory of my inbound email traffic over the last week and I'm quite shocked by what I've found (please keep in mind that I'm not a scientist or statistician.these are approx numbers). Conservatively I receive 300-350 inbound emails per day (new emails, not continuations of existing conversations).
HUBSPOT | THURSDAY, SEPTEMBER 5, 2013
[Information] What Exactly Does Google Consider High Quality Marketing Content?
Slightly Relevant would, as you may have guessed, provide information that only marginally relates to the topic at hand. 'Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it?
HINGE MARKETING | WEDNESDAY, MAY 21, 2014
[Information] 9 Essential Elements of an Effective Website Homepage for Professional Services Firms
It serves the purpose of guiding your visitors to the information they need to begin evaluating your firm. For more information on creating an effective website, check out our free Lead Generating Website Guide. 'Have you checked out your competitors’ websites lately? And the boom in online spending isn’t over.
JILL KONRATH'S SELLING TO BIG COMPANIES | SUNDAY, JANUARY 19, 2014
[Information] Pick Up the Damn Phone — or Suffer the Consequences
But even if you gather all the social intelligence available on a prospect, that information isn’t going to give you much of an advantage over your competitors, who have access to the same tools and information. After hearing that bold statement, I knew I needed to share her thinking with you. Check out my interview below. JILL: Wow.
WEBBIQUITY | WEDNESDAY, MARCH 14, 2012
[Information] 17 (of the) Best AdWords and SEM Guides of 2011
Essentially, Google requires that advertisers make it clear to landing page visitors how their personal information will be used, how to opt out of communications with the business, and a secure connection if any financial information will be transmitted. That high-level analysis is misleading, however. First, there is a headline.
B2B IDEAS @ WORK | WEDNESDAY, MAY 26, 2010
[Information] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
List your newsletter subscription information and archives. Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts.
VOICE-BASED MARKETING | TUESDAY, OCTOBER 8, 2013
[Information] 7 IVR Use Cases for Marketing, Sales, and Support Teams
You capture all their contact information and IVR responses for future marketing campaigns. This enables your team to take action to resolve issues or make adjustments as needed based on the information your customers have provided. Measure and Improve Customer Support with IVR Phone Surveys. Score Phone Leads Before Passing to Sales.
VOICE-BASED MARKETING | FRIDAY, SEPTEMBER 6, 2013
[Information] 3 Ways Your Website Is Chasing Customers Away
If 58% of online shoppers say they have had a question that cannot be answered by information on a website, that means chances are high that prospects are browsing your website, not finding the information they need, and are moving on to the next site. So what does this mean for you? Is your website helpful? Is your site too busy?
VOLACCI | FRIDAY, AUGUST 23, 2013
[Information] Making Sure Your Email Newsletter or Marketing Aren’t SPAM
Good email marketing requires proper writing, clean lists and the basic necessities for a good user experience, such as opt out lists, non-spammy headlines and clear information about the sender. For more information about email newsletter best practices, check out Volacci’s eBook - Newsletter Best Practices 2013: An Email Marketing eBook.
CONTENT MARKETING TODAY | FRIDAY, JANUARY 29, 2010
[Information] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
This print apocalypse would have posed tough marketing challenges just 10 years ago, because B2B buyers still relied primarily on print for their information. Penton lags way behind Miller not only in videos, but also in how-to information, interactive buying guides, and easily accessible content. Today, those buyers have moved online.
HUBSPOT | TUESDAY, OCTOBER 25, 2011
[Information] 30 New Tablet Usage Stats Marketers Should Know [Infographic]
How is information getting consumed on these devices? Tablet usage, especially for accessing news, information, and other content, will only continue to grow. As adoption of mobile devices grows among consumers, it's important for marketers to keep up with its evolution and know the facts. Which devices are more popular than others?
PAUL GILLIN | WEDNESDAY, JUNE 9, 2010
[Information] The Appeal of B2B Social Networks
When people create friend relationships, they exchange information that is not visible to others and they form persistent connections based upon trust. Their contributions are rewarded with low-cost swag like T-shirts but more importantly with inside information. Wiley & Sons: Online communities are a bit of a paradox.
HUBSPOT | TUESDAY, FEBRUARY 1, 2011
[Information] How Pandora Leverages Personalization in Email Marketing
In every email that Matt sends, he tries to include a personalized bit of information pertaining to the user's playlist and previous activity on the site. In order to truly engage with your email subscribers, you have to use the information they shared with you. Are you a Pandora listener? Know Your Business. Really granular, we hope.
ENGAGE | TUESDAY, DECEMBER 10, 2013
[Information] When Google Isn’t the Answer
The first analytics devices were based on parsing log files produced by the web servers, but quickly those who were writing the content, designing the pages and marketing the site needed to have more information than which files were downloaded by a machine at an IP address. Then Google made it free. Little Privacy, Please?
BLOG MY CALLS | MONDAY, APRIL 21, 2014
[Information] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
Perhaps I didn''t clearly explain what the infographic was, how we extracted the information and what it meant. 'Early last week we released an infographic that details high level data from millions of call segments we analyzed in Q1. This infographic contains data from dozens of industries and a variety of sectors. got one. 1) Shock and Awe.
BLOG MY CALLS | TUESDAY, FEBRUARY 11, 2014
[Information] The Wonderful Transparency of Moz
Moz provides profit/loss data, employee attrition data, raw client number data, revenue growth information, even office space and web traffic data. 'Moz recently released an i nfographic detailing their 2013 and really, their entire history as a company. This is the second or third time they''ve created a year end infographic. If so, why?
BLOG MY CALLS | MONDAY, OCTOBER 28, 2013
[Information] Google Research: The 4 Verticals that Get the Most Mobile Calls
60% of those searching for car rental information on their phone would use click-to-call. 'Last week we wrote about the Google study that discussed a deluge of mobile phone calls. Turns out that 70% of mobile searchers call a business directly from search results. That''s a big deal. These calls need to be analyzed. Car Rental. Do it.
VIEWPOINT | WEDNESDAY, AUGUST 21, 2013
[Information] 'Gold Calling' Is Alive and Well
Among the many arguments used to relegate cold calling to the duckpins of history is that educated buyers have access to more information than ever and that 70 percent of the buying process is completed before a sales rep needs to get involved in a sale. 'More musings on the premature death knell for outbound sales. Cold vs. Gold.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 18, 2012
[Information] Live Blog DF12: Ignite Your Content Marketing Success Using Infographics, Memes, and Videos
Jason kicks off the session with some background information about why visual is important. We don’t have time to read everything we want information about. Infographics: Telling an informative story through images–a whitepaper, webinar, or blog post can be turned into an infographic. Pretty cool. So what is the solution?
MODERN B2B MARKETING | MONDAY, APRIL 18, 2011
[Information] Benefits of Online Surveys for B2B Marketers
Today, B2B marketers have a new option for gathering this information – online surveys. Having this type of instant data gives marketers the information they need, when they need it. Traditionally, marketers would look to telephone and print surveys for needed marketing data. Real-time data results. Automated reporting.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 27, 2010
[Information] Introducing Seed Nurturing
Seed nurturing is the process of building relationships with qualified prospects before you have their contact information. Using these techniques, you can design “drip marketing” campaigns that help buyers educate themselves before they ever share their contact information with you. This is where seed nurturing comes into play.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 23, 2013
[Information] 7 Best Practices for Email Deliverability
To find out more information download our new ebook Email Deliverability. 'Author: Dayna Rothman According to Return Path’s Email Intelligence Report Q4 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. Your reputation as a sender is crucial.
LEADER NETWORKS | TUESDAY, JULY 13, 2010
[Information] Moderating Communities Of Purpose (How To Help Professionals Collaborate Online)
In one sense, such communities are a gift to run, because it's likely that you will attract people who really care and rely upon the information, support and contact which it will give them. Hurray! We are reaching a point in the evolution of social media where clear definitions are starting to emerge in support of our practice.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, SEPTEMBER 11, 2012
[Information] LinkedIn Prospecting Techniques to Fill Your Sales Funnel
LinkedIn has Quality: LinkedIn’s user-supplied information is often better than Google for researching a prospect because their profile contains information that the person entered about themselves. Today's post was written by Kurt Shaver, a speaker at my upcoming Prospecting Strategies webinar on Sept. Make sure you sign up now! _.
CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009
[Information] ClickInsights: How to make marketing messages memorable?
Then we can share more information. The campaign was aimed at marketers who had already been receiving information from GlobalSpec, so they were familiar with the company and had previously experienced the quality of the marketing resources offered by GlobalSpec, so they had little doubt that the information offered would be useful.
MODERN B2B MARKETING | MONDAY, JULY 29, 2013
[Information] Push it Good! Tips to Move Leads Through the Funnel
With this aggressive push strategy, we have to be extra careful not to overdo the outbound flow while finding a good balance of informative and promotional content. We will then drop you into an email marketing drip campaign, and for the next few communications we send out, you will receive information and assets on your topic of interest.
HUBSPOT | WEDNESDAY, JULY 13, 2011
[Information] How to Use Social Media to Maximize Your Trade Show Presence
This way, you can post relevant information about the show, and your customers and prospects can weigh in with their thoughts both during and after the event. This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec.
WEBBIQUITY | MONDAY, JANUARY 31, 2011
[Information] Best Twitter Guides, Tips and Tools of 2010
What types of information are worth sharing, beyond blog posts? You might gain information, competitive intelligence, insight, a new supplier or partner, publicity, brand awareness, an idea, customer insights, and yes, even a potential customer. Which companies are really succeeding on Twitter, and how are they doing it? Tweetvolume.
VIEWPOINT | TUESDAY, MAY 15, 2012
[Information] How many inquires does it take to make quota?
You need some very basic information to slip into the formula iii. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula. Put another way.
NUSPARK | SUNDAY, APRIL 29, 2012
[Information] How Labels works in Google Adwords; benefits of the new feature
Vendor List: “Directory” “List” “Guide” “information”. For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Ad Groups that represent research terms are also labeled as Research.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 9, 2010
[Information] Is the Internet destroying your culture … or creating it?
Whether it’s YouTube-inspired dance moves, crowd-sourced literature, or my own personalized information stream, the Internet is inexorably un-tethering culture from the places on earth and moments in time. “Mass culture is dead. Every one of us is creating our own version of culture.. Now, I make my own newspaper. Tweet This!
TOMORROW PEOPLE | FRIDAY, MARCH 30, 2012
[Information] Retargeting: Does Bothering Your Customers Really Work?
To give you a little background information: Retargeting is essentially a way to target users who have already visited your website. Bothering your customers is tempting. It can be hard for someone to accept that they have lost a client or customer, so they want to make triple sure that there is no getting that customer back.
WEBBIQUITY | TUESDAY, NOVEMBER 5, 2013
[Information] The Top #Nifty50 Men Writers on Twitter for 2013
In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. 'By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. So without further ado, here are the 2013 #Nifty50 Men!