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  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Information] 32 B2B Marketers to Add to Your Google Plus Circles
    Whether you want to use Google+ for information gathering or you are looking to connect with influential B2B marketers, we have compiled a list of 32 marketers that we see as “must adds” to your Google Plus circles. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility.
  • MI6 MARKETING AGENCY  |  MONDAY, APRIL 18, 2011
    [Information] Mi6 Quick Tip #5
    In addition to contact information (hidden in this shot) Nimble streams all communications that Jon and I have via email, Twitter, Facebook and Linkedin. Bringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts? One of them is Nimble a social relationship management platform.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Information] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    As a result, brands need to anticipate their customer needs and prepare to accompany them on their journey, providing relevant marketing materials to inform the customer and build trust. Author: Shyna Zhang When’s the last time that you visited your local bank teller? Met in-person with a financial advisor? Interesting in learning more?
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Information] Copywriting 101: The Principles of Irresistible Content
    If you have no choice but to get into bits per second and gigabytes, inform the reader what you’re talking about using simple terms. Make an offer: Discount, bonus, free information. Highlight value: Get your informative report, join our exclusive community. “I can’t write.”. It’s also a fat slice of baloney. You won’t write?
  • MARKETING ACTION  |  TUESDAY, JUNE 9, 2015
    [Information] How to Use Surveys to Create Better Content
    Whether one or the other is better depends on how evolved your content marketing is, and what you want to do with the information you gather. More than 10, and the number of people who take the survey goes down; less than seven, and you might not capture as much information as you could.”. Outrageous images can work. It is also risky.
  • FATHOM  |  MONDAY, AUGUST 3, 2015
    [Information] Pitch Prospects Perfectly with Personas
    Function as a Teacher or Curator of Information. Instead of starting conversations with features where the focus is on the product’s value to the prospect’s organization, sales professionals can act as a teacher or curator of information, putting the focus on the needs of the customer. Powerful Sales Toolkit.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 3, 2012
    [Information] Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen
    What ideas do you have to efficiently and effectively incorporate the vast amount of information that’s available today into better lead generation? Tweet It’s year-end. For marketers and sales professionals, the pressure cooker we live in all year is turned up a few notches. You can’t simply add pressure and expect optimal results.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Information] 5 Actionable Insights to Extract From Your Landing Page Analytics
    Use the information you have about the problems/needs/interests of your marketing personas to craft your offers. Update your outdated offers with fresh information and re-position it as such on your landing page to give conversions a boost. Your landing pages are critical to your effectiveness as an inbound marketer. It's true!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Information] Publishers: Are You Exhausting Your Email List?
    Audiences are receiving information that they want, when they want to see it. 2) Reduce Unsubscribes. What offers, anchor text, and information do your subscribers find compelling? The emphasis that publishers are placing on their email lists is stronger than ever. But how much is too much, and how often is too often? The Bottom Line.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 24, 2012
    [Information] How Print Media Companies Are Adapting to a New Marketplace
    Yes, there are big changes taking place in how we gather and consume information, but print media companies aren’t exactly out of business yet. Some successful print media companies are expanding their offerings to include not only print materials, but concurrent Internet-based platforms that offer entirely different sets of information.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 17, 2011
    [Information] Content Marketing: 7 Simple Steps to Get Started
    It’s hard to stand out with content because so much information is already freely available on the Internet. Share information and Link to Others. In this broader community there are lots of great ideas and the best part about social media and bloggers is they are open for comment, dialogue and sharing of information. Focus.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Information] Get & Keep Customers with iPhone Apps
    Twitter is an amazing source for getting quick information, giving quick information and connecting to others. Free applications like Twitteriffic and TweetDeck allow you to manage your Twitter accounts simultaneously from one source, update data and stay informed. Thanks, Henry. We’re big believers in mobile. Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2011
    [Information] Prediction: A Paradigm Shift in Social Media Sharing
    Similarly, you’ll be able to tweet at your list of Gamers in order to share selected tweets and content just to the people most likely to be interested in that information. By Neicole Crepeau, Contributing {grow} Columnist. Google + Circles has finally provided sharing in the way that most people want. The current state.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Information] Welcome to the Era of Engagement Marketing
    Armed with extraordinary information access, they are forming opinions and drawing conclusions well before they choose to interact with a particular company. Author: Chandar Pattabhiram Hey, you talkin’ to me? But today’s digital, social, mobile world has made it very hard to drive that cycle. Evolution #1: Marketing is in the drivers seat.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Information] Why Lead Nurturing Is Now Marketing’s Domain
    The most effective lead nurturing is about using online data and demographic information to “listen” to your prospects and deliver them the right content at the right time, in the right medium. Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Today, much of this nurturing process takes place online.
  • HUBSPOT  |  THURSDAY, OCTOBER 8, 2015
    [Information] How Can Publishers Reach and Engage Millennials?
    Given that millennials are highly educated, they’re hungry for information. That’s why they’re finding ‘hacks’ to consume lots of information in very little time. Once a minority in the ‘real world’ population, millennials are the global economy’s new powerhouse. Not to mention, publishers need to keep bringing in fresh eyes. Videos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Information] 3 Steps to Building a Better B2B Target Account List
    When analytics firms combine these trails with additional information about the people and companies making them, they are able to identify the companies most likely to be in market for your solution. By Eric Wittlake, {grow} Contributing Columnist. Yes, your offer, creative and message mattered too, but the list was the biggie. Really.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, SEPTEMBER 29, 2012
    [Information] Why You Need to Stop Publishing Your Newsletter
    want to talk about how newsletters are a symptom of a hoarding disorder in which hoarders attempt to control their constituents  by doling out the information in a selective and occasional way. Years ago I worked with a sales administrator who had a hoarding problem. Which is what I want to talk about today. That ship sailed, friends.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 18, 2012
    [Information] 6 Ways to Create and Share B2B Social Media Content Without a Blog
    If you send regular emails, use this information in your next email. Provide insightful information. One of the best ways to use social media to drive traffic to your B2B website is to create a blog on your website and publish relevant articles to your prospects and customers. Email. YouTube. LinkedIn. Twitter. Facebook. Google Plus.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 26, 2011
    [Information] Marketing Mistakes: Focusing On Activities Instead Of Results
    Create an integrated annual marketing plan – Put the customer needs at the center, building a marketing strategy to meet those needs and eliminating waste with an “always on&# approach because buyers are always looking for information. But the best ideas are ultimately practical. They are ideas that simply work.  . Nothing sexy there.
  • WRITTENT  |  WEDNESDAY, APRIL 10, 2013
    [Information] 17 Ways to Recycle Content and Triple Its Lifespan
    Informational videos made by other brands in your niche can be a fabulous starting place for blog articles, and it could even boost your SEO. Tasks that you do on a daily basis might be valuable information to your audience. Film your monitor while you’re hard at work, and utilize it for an informational screencast. 5.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Information] The Lie of B2B Brand Advertising
    Google delivers millions of search results pages a day, every single one is another experience with Google and it’s mission to organize the world’s information. “We will start with an awareness efforts for the four weeks. This will provide air cover and soften the market for our demand generation campaign.” Your Turn.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Information] 11 Helpful Resources for Improving Your Business Skills
    For these skills, which require absorption of new information, repetition, and practice, we recommend taking more formal approach. Business podcasts serve as a great way to stay informed and inspired when you're on-the-go, like on a run or during your commute. Business" is quite a versatile topic with many components. My last tip here?
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Information] Is Your Business Blog “Just Okay?” Here’s How to Change It
    Offers interactive options such as downloadable information, comments, etc. Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Consistently provides relevant value.
  • FATHOM  |  MONDAY, OCTOBER 14, 2013
    [Information] Online Reputation Management Strategies for Higher Education
    It’s important to take an active role in managing your online reputation by getting in front of any possible information that could impact the perception people have about your brand when they search for you online. Take the information you’ve gathered and write sample responses to the common things people ask or say about your school.
  • KAPOST  |  MONDAY, JUNE 6, 2016
    [Information] How Do You Know If a Marketing Content Platform Is a Fit?
    Everyone can share information in terms of what they’re hearing from prospects or current customers or what we’re just hearing about in the marketplace. We also share information with them about the road map of our product. You’re thinking it could be time to invest in a marketing content platform. Questions abound, right?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 2, 2012
    [Information] 6 Boards to Consider for Your Pinterest Brand Page
    Like our infographics board, we don’t just highlight our videos but those by other brands that find to be creative, inspirational, and informative. 5) Customer Success Stories. by Jesse Noyes | Tweet this Pinterest is one of those sites where you log on for five minutes and end up staying for 45. Stumped? Visuals are what rule Pinterest.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 18, 2012
    [Information] Future of Marketing Automation: Grow or Die
    Most expansion to date has been towards sales, in the form of add-ons that give salespeople access to information about behavior of their leads. ‘Tis the season for industry predictions. I’ve already fielded a couple of requests for my thoughts, which usually requires some pondering before I reply. This is what’s covered in the white paper.
  • ACTIVEDEMAND  |  FRIDAY, MARCH 18, 2016
    [Information] Predictive Personalization and Call Tracking
    This allows digital marketers to get the real information they need from their call tracking data – whether it’s context, full transcription, actionable keyword monitoring or improved attribution of a call. Predictive Personalization and Call Tracking The benefits associated with personalization don’t stop at email.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Information] Cognitive apprenticeship - Wikipedia, the free encyclopedia
    This model is supported by Albert Banduras (1997) theory of modeling, which posits that in order for modeling to be successful, the learner must be attentive, must have access to and retain the information presented, must be motivated to learn, and must be able to accurately reproduce the desired skill. Cognitive apprenticeship. fadesâ??
  • LEADERSHIP  |  FRIDAY, OCTOBER 31, 2014
    [Information] Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
    Maintain presence of all relevant meta information such as title and description. hope you found this information useful or at least helpful in helping you better manage and communicate with your SEO team. Even if you are not doing the search engine optimization (SEO) work yourself, it is still useful to know. Keep loading times short.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Information] Do You Need to Stop Measuring Marketing?
    Measurement has gone too far, expectations of measurement are too great, and measurement has clouded our judgement instead of informing it. Measurement Love. I’m a bit of a nut for measurement. In fact, I spent the first eight years of my career focused on improving and applying digital marketing measurement. Trumps. Measurement.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Information] Marketing Strategy: 3 Steps to find the best tactics and results
    Within a couple of days, the architectural tube with a network design — created from public information — arrived. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Focus on the goal. Step #2.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Gin, Television, and Social Surplus - Here Comes Everybody
    The way you explore complex ecosystems is you just try lots and lots and lots of things, and you hope that everybody who fails fails informatively so that you can at least find a skull on a pikestaff near where youre going. Now, this already exists as tacit information. Here Comes Everybody. book about organizing without organizations.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Information] How to Build Your Brand through Community Service
    Social media is a natural fit for sharing this kind of information—it is a highly cost-effective method of regularly refilling and reinforcing your reputation as a cooperator. And as a social space, people will be more receptive to information on a company’s trustworthiness (both bad and good). That’s it.
  • VISUALLY  |  WEDNESDAY, JANUARY 6, 2016
    [Information] Creating Awesome Buyer Personas
    Put information in a usable format that your team will actually dive into time and again, and Dante will breathe a sigh of relief. Again, demographic information is valuable, but only as the starting point in a comprehensive conversation. Articulate the value of personas to all team members. Our recommendation? Review CRM data (53%).
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 2, 2015
    [Information] This is the week that was: Behaviours they are a changin’
    63% the prior year) for information. Did you see that loud, cold, blurry thing that just whizzed past at 100 miles per hour? That was January. It absolutely flew by and here we are in February. Still, at least it’s almost pancake day (17 th ). Here’s our round up of all the things that caught our eye last week. No, me neither. link]. link].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Information] 6 Steps to Ramp Up Trigger Marketing
    You want to create programs that give your customers the right information at the right time so that you can help move them through the customer lifecycle. Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? Need some ideas to get started?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Information] Monetizing Your Podcast: 5 Simple Rules for Endorsements, Ads, and Testimonials
    So if your endorsement fits into that category, you need to disclose that information. Author: David Lizerbram Podcasting has become big business. For those of you who aren’t up on the medium, a podcast is simply a recorded audio show that you can download or stream and play any time you like. Trust me, you’re going to want to know the laws.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 27, 2012
    [Information] B2B Marketers: Why You Should “F” Your Website Content!
    The first two web page paragraphs must contain the most important information. 3. Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact. ” The format is in the shape of an “F.” Visitors don’t read web page text word for word. They scan it. 2.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 13, 2012
    [Information] B2B Marketer: Have You Backed Up Your Marketing?
    At a minimum, you should: Record login and payment information for all online marketing accounts , including your website host, website domain name registration, email marketing program, photography sites, and social media accounts. What if something were to happen to your online marketing presence? Do you know how to access these platforms?
  • STORIES THAT SELL  |  THURSDAY, JANUARY 5, 2012
    [Information] “Stories That Sell” B-Day – 2-Day Sale
    Get more information on the free audio course here: [link]. Happy 2012! The holidays are over but there are still great deals to be had – including one free audio class on case studies and half off anything in the “Stories That Sell” store - today and tomorrow only! What's the Deal? The FREE Course. The Big Sale.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [Information] Find New Customers Fan of the Month – Don F. Perkins
    Don is the former Business Development Executive at Innovative Information Inc. B2B Lead Generation | Find New Customers Fan of the Month. Don’t forget our Laugh and Learn featuring @fearlesscomp show at 11am ET.). Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Don F.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Information] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. Jeff Ogden. I’m one of the featured speakers at this social media conference today. My featured talk is at 12:45pm. I’d love to see you there. But don’t be late, as I only get 5 minutes. Here is the full list of speakers.
  • MARKETING ACTION  |  WEDNESDAY, MAY 27, 2015
    [Information] Are You Compliant with Global Email Marketing Regulations?
    According to the FTC, the requirements are as follows: Don’t use false or misleading header information. Full business information identification is required. Our ability to use that data to market to those individuals creates amazing opportunities, but it creates a huge responsibility as well. USA:  . Identify the message as an ad.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Information] Joe Pulizzi Shares Principles of Epic Content Marketing
    Joe Pulizzi, longtime content marketing expert and founder of the Content Marketing Institute (CMI), recently released a thoughtful book full of actionable takeaways to help organizations create information that prospects and customers actually want to engage with! It’s a must-have mindset that dictates how we engage with our audiences.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Information] Email Marketing Metrics: Open Rate and CTR DON’T Matter!
    By looking at CTOR, email marketers can get unique, valuable information about how engaged your audience is. Based on this information, the marketer might decide to change subject lines and frequency, and then experiment with new email designs and call-to-action placement. We are please to have a guest post today from Diane Vukovic.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2011
    [Information] Google+ Opens Up Brand Pages…Sort Of
    In my research I couldn’t find any information on how, or even if, Google would tie its impressive search analytics capabilities to its social network. ” Google’s answer is today …kind of. There’s a reason I hedge Google’s claim that brand pages are open for business. Creating a Page Looks Easy.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Information] 10 Ways to Make Your Content More Fun to Read
    They read that content because they need information about mortgages -- maybe because they''re considering buying a house. In most cases, you can get away with a conversational, informal tone in your writing -- especially if the writing is going on a blog, not in an academic paper. After all, everyone loves being entertained , right?
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Information] Your Guide to Email Design
    Prioritize your content, putting the most important information first. Include your contact information. When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider. Email Newsletters. Fonts.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Information] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    With malls losing dominance in the mind of the consumer, window shopping has moved to smartphones, where users can browse sites and products, bookmark what they like –– typically by sharing it socially –– and then purchase either in store or on desktop, where typing in card information is considered more convenient. Yet, 53% of U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 14, 2015
    [Information] Four overlooked B2B marketing ideas you can use now
    Yet very few marketers today take advantage of the information they have about each visitor to put their best foot forward. By Eric Wittlake, {grow} Contributing Columnist. Many of us are faced with a dizzying array of new marketing technologies and tactics competing for a slice of our time and budget. Account-based advertising. Your Turn.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Information] 3 Truths to Help Balance Marketing Technology Mayhem
    by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses. Kristin is also a proud marketing nerd. Only at the precipice do we evolve.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2011
    [Information] Are B2B companies that refuse to engage in social media facing extinction?
    And let’s not forget the powerful applications for HR, PR, and many other parts of the company. I’m an advocate and think every company should make an informed decision about how these tools integrate with current efforts and can create some new ones. “No.&#. Social media is growing fast, but it’s no longer new.
  • CONTENT STANDARD  |  MONDAY, APRIL 4, 2016
    [Information] 4 Email Marketing Tips to Improve Your 2016 ROI
    If you’re using marketing automation, you can pull a ton of information that you can leverage to increase personalization: Personalization and designing emails will become even easier thanks to interactive and kinetic emails , and modular templates. Email is really the only channel that you completely own as a marketer. Know the Data.
  • KEO MARKETING  |  TUESDAY, APRIL 7, 2015
    [Information] KEO Marketing Featured in Most Recent Issue of TechConnect Magazine
    Just as you want to convey a positive message to customers or prospects who might be looking for information about your company or industry, you should put the same effort into making a good impression on potential job candidates. Those tools are the same ones companies already use to communicate with customers and promote brand awareness.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Information] How Content is Transforming the Enterprise
    As a result, the content movement has become about more than just marketing; it’s about an evolution in the way brands share information. In case you haven’t noticed, the Internet has fundamentally changed the way companies communicate with their customers. ”). We’re already seeing this with our clientele at Contently.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 25, 2012
    [Information] 4 Things that Will Sabotage a Sale
    Buyers recognize when you try to steer a conversation away from the tough question, so if you can’t answer it, be upfront and get the information to the buyer as soon as possible. Insufficient Knowledge of the Industry and Competition. Industry Jargon. Not Answering the Tough Questions. Buyers ask tough questions. Buyers have several options.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Information] How to Keep Up with News & Emerging Trends [Marketing Cast]
    Information overload is a challenge for many marketers. How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies? Though it might be difficult to do so at first, you will have to learn to pick and choose your information intake. Pick & Choose What's Important.
  • BIZIBLE  |  WEDNESDAY, JUNE 22, 2016
    [Information] ABM Analytics: What Should You Focus On?
    Using an algorithm to predict the likelihood that an account will convert to a customer, account engagement scores wrap up the success or lack of success of ABM efforts for any particular account and inform both the marketing team and the sales team of the best next step. That is the goal. Everything else is an indicator for revenue.
  • VOLACCI  |  MONDAY, MAY 20, 2013
    [Information] Automatr Drupal Module: Marketing Automation and Drupal in Harmony
    Each visitor, whether anonymous or known, is quickly accessible using hyperlinks, which empowers marketers and sales professionals to quickly access visitor contact information, lead scores, and activity data. Automatr reports provide the information that marketers need to make actionable decisions. My Visitors. Custom Field Creation.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Information] Six Ways to Optimize Your Landing Pages For Improved Lead Generation
    Reassure your Prospect: Create an atmosphere that encourages users to part with their information without feeling like they are risking their privacy.  Give them a reason to give you their information.  Thank your prospect for sharing his time and information with you. Include a logo that reinforces brand recognition. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] 6 Ways to Filter Your RSS Feeds - ReadWriteWeb
    But the problem many people face is that there are so many sources of information that were trying to keep track of, weve become buried. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. ReadWriteWeb. RWW Network. ReadWriteWeb. About.
  • FATHOM  |  WEDNESDAY, JANUARY 8, 2014
    [Information] 10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget
    Once an audience member expresses their need to download your eBook, they will take this valuable information with them and reference back to it when needed. What’s not to love about information combined with text and images, designed to show complex data that tells a story. 4.)    Case Studies. Videos are a great to engage users.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Information] 20 Powerful Marketing Words & Phrases That Sell or Repel
    If you refer to the Internet in any way, avoid outdated terms like “cyberspace” or “information superhighway,” unless you’re being ironic. 7. Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? Who doesn’t love a good deal? 2.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 2, 2009
    [Information] Chex and Content - Where's Your Party Mix?
    Are you developing marketing information so outstanding that people like me are motivated to share it with anyone who will listen Corn Chex, Cinnamon Chex, Rice Chex.    We currently have boxes of it around the house.    And it's all because of relevant content. How you might ask? The subject was ChexPartyMix.com.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 12, 2012
    [Information] How Popular Clichés Apply to B2B Marketing
    If we come upon a piece of information we can use to push ahead of the competition, we use it. Ever since the end of the 1990’s, there has been backlash against the proliferation of clichés in the business world. We have had our collective fill of managers preaching “synergy” and “putting the best foot forward”. Stop beating a dead horse.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 11, 2011
    [Information] B2B Marketing Automation Growth Slowed In First Half of 2011
    The report actually covers 17 vendors, but the others either were not in the January edition or didn’t provide accurate year-earlier information. Some vendors provided partial information, so we had to do some interpolation. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Information] Social Customer Support: AT&T is doing it Right!
    When I showed up they took one look at my letter and informed me the promotion had just ended and that if I wanted one I would have to pay for it. I have been an avid iPhone user almost since the day it came out. just had to have one and it killed me that it took a week to get one when it first hit the market. So I decided to give it a try.
  • THE ROI GUY  |  FRIDAY, JANUARY 18, 2013
    [Information] Sales Enablement: The Good, the Bad and the Ugly for 2013
    It’s not Product Information (17%), Product Demos (17%), Reviews and Test Results (13%), Peer /Customer References (7%), Industry Trends (6%) or even Competitive Comparisons (5%). This is a good news / bad news story from IDC. The Good News: It’s not just the vendors that are frustrated by a lengthening decision process.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Information] 10 Blogs to Bookmark: Social Marketing Edition
    Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked). Social Media Examiner. We Are Social.
  • WRITTENT  |  THURSDAY, JANUARY 16, 2014
    [Information] 7 Ways Google Changed in 2013, and How it Should Affect Content Creation
    This feature is the search function which introduces supplemental information about common queries in the sidebar. If your competitors fail to create content that meets consumer’s need for middle-of-the-funnel or bottom-of-the-funnel information, you’ll soar to the top. 2013 was a pretty dramatic year for marketers when it came to SEO.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 20, 2014
    [Information] Catch up on New Pinterest Tools That Can Help Your Business
    They show more details and information about products, recipes, movies, articles and places before clicking through to a website. Each type of Rich Pin gives information specific to its purpose, so article pins include an image, headline, author, and a small blurb from the article. Product Pin update email. All rights reserved.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Information] 6 Essential Social Media Lessons From Top Executives
    The more information you offer up about your professional background and who you are as an individual, the stronger your credentials will be, and the more trustworthy you’ll come across. Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. And guess what?
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Information] 4 Lessons From the Most Purposeful Ads of 2014-2015
    These ads take into account how viewers digest information now. Value can also be information, advice, a discount code, etc. Advertising used to be about smoke and mirrors. The smoke was sometimes literal ("Sophisticated women smoke Virginia Slims!") and the mirrors reflected who we were and/or wanted to be ("True Americans buy Ford").
  • HUBSPOT  |  SUNDAY, JANUARY 20, 2013
    [Information] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
    Essentially, Graph Search (which is currently in beta) will show you the information that matters to your life based on your network, instead of results based on what matters to a bunch of strangers. The way we optimize is about to change drastically. Facebook and Bing are collaborating to put a larger dent in the world of social and search.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 23, 2016
    [Information] MarTech Madness: Marketing Technology Managers Come Out to Play in San Francisco
    But several offered some kind of interactive content, which I’d define as content that captures information about the user either through recording behaviors or explicitly asking for input ( HapYak , ion interactive , LookBook HQ , SnapApp , and arguably Uberflip and Vidyard ). Two mentions officially makes it a trend.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Information] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Now that you have their contact information, you're able to identify some people that would be a good customer fit and keep in touch with them, nurturing them into customers. Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. mean, where do I start? And more importantly.
  • THE ROI GUY  |  FRIDAY, AUGUST 26, 2011
    [Information] “Value” Remains Most Significant Sales Challenge
    Transforming reps from information providers ’into ‘value creators’. Transforming reps from ‘information providers’ into ‘value creators’ 4. Transform reps from information providers ’into ‘value creators’. The survey responses indicated that the most important areas needing development included: 1.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 9, 2012
    [Information] 10 Reasons Why B2B Companies Are Failing With Social Media
    Your customer personas are critical to understanding this important information. Too many B2B companies are flat out failing at social media marketing. It isn’t their fault. This isn’t an attack on the companies. Heck, they are at least brave enough to give it a shot. Instead This shouldn’t be news to anyone though.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Information] 17 Compelling Stats That Make the Case for Smarter Site Design
    Source: Econsultancy ) ( Tweet This Stat! ). 7) 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications. As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Information] How to Build Authority on LinkedIn in 15 Minutes a Day
    As you''ll be coming there every day, choose ‘Top Posts Today’ so that you will be equipped with timely and topical information to share with your network. Keep in mind that, the earlier you share information to your network, the more valuable you will become to them. Congratulations, you graduated LinkedIn 101! Good news!
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Information] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    They educate their target audience by sharing valuable information. Armed with this critical information, you can start evaluating your own content. According to Hinge research, high-growth professional services firms generate at least 40% new business online. You gain authoritative SEO backlinks to your website. Step 1. Step 2.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Information] 13 Nonprofit Marketing Emails That Actually Convert
    In many cases these can be automated using a marketing automation system , but in any case, follow-up emails are a great way to provide additional information or include additional calls-to-action. But with the majority of all email being spam, it''s becoming increasingly more difficult to capture people''s attention. MAPI (12.5% CTR).
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Information] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Run them through the same interview as above but try to focus a bit more of your time at the end of the interview collecting information on why they decided against your company. Are you utilizing progressive profiling to collect added information from contact reconverting on your website? Maybe it was one that made you stop and think.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 28, 2013
    [Information] 5 Steps to Better Referral Selling
    She founded the business in 1996 and though the speed at which information is available has changed, the basics of referral selling remain the same. Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Information] Obey Facebook’s Rules of Engagement (Or Else)
    If you click through on that link you’ll probably find that you have to give a lot of personal information to be entered to win that iPhone, if indeed the offer is even legitimate. And unfortunately, if you’re using a third-party app you won’t be able to see the App Insights that will show you that information. Give people control.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Information] The Essential Best Practices to Successfully Prospect Inbound Leads
    It''s also important to know what content they engaged with on your site, what pages on the site they view, and if they checked out content and pricing information. 2) Use Monitoring Technology. Don’t hold back information. This post originally appeared on Inbound Sales , a new section of Inbound Hub. Another cold call ? Really?".
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 7, 2012
    [Information] My Dirty Little Social Media Secret? Content Hoarding Tools.
    That’s when CompuServe and public BBS systems offered real-time chat, downloadable information resources and professional forum engagement long before LinkedIn codified the business discussion group. What we really mean is information is power.  Lots of things.  Not new, always has been, always will be.  Social Business Trends
  • THE B2B RESEARCH BLOG  |  FRIDAY, JANUARY 13, 2012
    [Information] The seven R’s of thought leadership
    What information would they bite your hand off for?  Thought leadership.  Everyone’s claiming it but, by very definition, only a handful ever delivers.  So how do you ensure that your content marketing strategy positions you as one of the few? . Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Rooted and Re-used.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Information] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    Many people aren’t well informed of the mechanisms to gather analytics for their websites much less actively pay attention to them. Find someone who can guide you in how to get this information and what to look for in the data. When the time finally comes to tackle a website redesign, it's difficult to contain the excitement.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 1, 2011
    [Information] Creating Digital Content for Industrial Marketing
    Myth: We want our site visitors to call our sales team for more information. have to quickly shift into my explaining mode right after that. Creating digital content is neither easy nor quick. It is definitely a process that involves much more than copywriting and clever wordsmithing. Myths and truths about digital content. Easy, right?
  • HINGE MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Information] Market Research: A Key Component of Professional Services Marketing Plans
    It's much broader and yields more strategic information. An online survey will never capture the same insights as an interview, but a well crafted online survey can still reap valuable information. Open-ended questions give participants the opportunity to provide detail and volunteer information you may not have anticipated.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Information] The Speakers at the Social Tools Summit #SocialTools15
    for our Social Tools Summit Twitter handle @socialtoolssmmt and […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media.
  • NUSPARK  |  THURSDAY, FEBRUARY 18, 2016
    [Information] Matching the Offer with Buyer Mindset: The Website Dilemma
    For example, most people landing on your blog are looking for information to make their lives easier and may not even have a defined problem. They’re trying to get more information about your company and its qualifications, so they are in the Evaluation stage. She’s spending a lot of money on a funeral and a high-end casket. Awareness.
  • HUBSPOT  |  THURSDAY, MAY 16, 2013
    [Information] 10 Remarkable Discoveries About Inbound Marketing in Europe [NEW REPORT]
    We''ve also accompanied each insight with lots of information to help you improve your own inbound strategy in 2013 and beyond. We hope you get a lot of valuable information from the report that helps improve your own inbound marketing strategy, and please do share your own personal takeaways in the comments -- we would love to hear them.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 10, 2013
    [Information] A Social Media Photo Sharing Smackdown: Instagram vs. Twitter
    ” Whether this is war or a strategic decision on Instagram’s part, Digital Network Agency has created an informative infographic about this very topic, and how it affects brand management (see below). What was the straw that broke the Twitter bird’s back? Instagram nixed its Twitter cards integration – Cat fight!
  • HUBSPOT  |  MONDAY, JULY 15, 2013
    [Information] S%*t PR People Do That Journalists Hate [SlideShare]
    Leave the phone calls for reporters you know well or requested follow-ups for information -- cold calling is highly unlovable. 3) Don''t act desperate. I began my marketing career at a political communications consultancy in Washington, D.C., How to Make Your PR Smart and Lovable. 1) Go beyond Google. never works.
  • JUNTA 42  |  WEDNESDAY, MARCH 7, 2012
    [Information] 15 Presentation & Public Speaking Tips that Rock
    In every slide presentation, I include a number of short links for people to get additional information about something I’m discussing.  In the last three presentations, I’ve had 189 people download items directly from the presentation.  I use bit.ly Since 2007, I’ve presented well over 300 times in-person or online.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Information] Don't Let Uninspired Compromise Ruin Your Homepage
    But as they thought about it, unexpected new information surfaced: Most of the customers were buying milkshakes in the morning to keep them happy and full on long, boring commutes. With this information, the fast food company was suddenly able to focus on improvements that made the milkshake better at the job it was hired for. job #2.
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