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  • WRITESPARK  |  TUESDAY, APRIL 8, 2014
    [Information] White Papers: Refresh or Write Fresh?
    The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* When you have identified a white paper that''s ready for renewal, a good copywriter can help you determine the specific changes and new information needed. Was written more than a year ago.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Information] Marketing Technology of the Future: Beyond the Customer Data Platform
    Look for systems that are designed to accommodate incomplete information, check for differences between actual and expected performance, and adapt gracefully to failures. The last three minutes of my MarTech Conference presentation are driving me crazy. The preceding portions cover the current state of Customer Data Platforms. Data synergy.
  • WRITING ON THE WEB  |  MONDAY, MARCH 10, 2014
    [Information] Bloggers Block? How to Get Your Creative Writing Mojo Back
    Writer’s block often causes information to occur to you in spurts, as if something was blocking the even flow to your brain. Ever get stuck with blogger’s block? Can’t get a spark of creativity going? Fingers just lay there on the keyboard like wet noodles… How can you get your creative writing going again? Listen to Music.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Information] How to Annotate a YouTube Video [Quick Tip]
    Notes  are pop-up boxes containing text, which you can use to add on informative information. Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. And, as it turns out, annotating YouTube videos is actually really simple. How to Annotate a YouTube Video.
  • INSIGHTIQ BLOG  |  TUESDAY, JUNE 26, 2012
    [Information] Customer Data Management with "Big Data" - Part II
    Personally Identifying Information (PII). No Personally Identifying Information(PII). In Part I of this blog series , we left off  wondering what was going to happen to our CDM-MDM system once we start flowing Big Data – billions of records and petabytes of data – through it.  Let’s take a closer look at these two classifications.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Information] Inbound Marketing – What is it?
    Forms are needed to gather your potential customers information, and you can then reach out to them over email. Call to action buttons like ‘Download our eBook’ should always be directed to specific page to fill out a form so your sales team can gather information. What exactly IS Inbound Marketing? Attract. Convert. Close.
  • DIGITAL BODY LANGUAGE  |  MONDAY, MARCH 30, 2009
    [Information] Kadient: Search Rebranding Leads to Greater Insights
    As they optimized their search efforts to the new name, the Kadient team made careful observations of the digital body language of the prospect who found their way to their site and also the ways in which the broader universe sought information on sales challenges.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  TUESDAY, APRIL 26, 2011
    [Information] 7 Steps to Success with Marketing Automation
    More information is in the  full research report , available for download at no charge. . Nobody wins when marketing automation system implementations don’t yield expected results. Yet it happens so frequently that some industry observers predict slow adoption of this important technology because of implementation problems.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 4, 2011
    [Information] Suggestions On When To Use Mass Email For Teleprospecting
    They can be gold mines for quality information, referrals to decision makers, and most importantly a way to score some quick hit opportunities. Sales Prospecting Perspectives in pleased to bring you another guest post from one of our newer BDRs, Kim Staib. Presto I have my next blog topic!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2011
    [Information] 7 Major Landing Page Mistakes to Stop Making Today
    Too often, companies request all kinds of contact information and ask tons of questions of their visitors, neglecting to realize that their 15-field forms are significantly lowering conversion rates. Would I be willing to provide that information? Would I share this information with others?” So what are you doing wrong?
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Information] 10 lessons on Walmart’s social media strategy
    HAVE A PURPOSE FOR EACH SOCIAL NETWORK: Walmart’s role for Twitter is to ask very basic questions of its users: “What’s happening?” By having a number of Twitter accounts, Walmart aims to provide information on Walmart’s major activities and initiatives – from sustainability to diversity, from healthier foods to charitable giving.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Information] How to Successfully Launch Your First Marketing Automation Program
    Once your customer information is properly organized, you can begin creating drip campaigns. Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence, and other emerging technology. Connect with him on LinkedIn.
  • MEASURABLE MARKETING  |  WEDNESDAY, MARCH 7, 2012
    [Information] A Paradigm Shift? Rethinking the Marketing and Sales Funnel in 2012
    However, with the rapidly evolving nature of mobile technology, fragmented web experiences and new sources for information and engagement, perhaps we also need to revise the visual metaphors that we use to understand the marketing and sales process. Is the most valuable content served at every stage? Are we "blocking" and "tackling" right?
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Information] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    Evergreen content is information that stays fresh and never goes out of date … or at least lasts a long time. For people who don’t have the time or inclination to read dense copy, infographics can be highly successful in relaying information quickly, and in an engaging format that’s visually appealing. Reuse. Recycle. Repurpose.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    [Information] How to pitch a blogger
    Who needs more information?  willing to post but needs more information. Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? Just how do you pitch a blogger? Who is spitting mad? Who needs a little prodding or convincing?
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 27, 2010
    [Information] Taking Your Website to the Next Level « Loopfuse Marketing.
    It attracts, educates and informs customers, business partners, investors and other potential stakeholders in your business. Information Architecture 2.  Today’s topic is:  Taking Your Website to the Next Level , and here is an excerpt from the article: Overview Your website is one of your most important marketing assets. Forms 5. 
  • MARKETING INTERACTIONS  |  WEDNESDAY, MAY 5, 2010
    [Information] Survey Highlights Contradictions for B2B Marketers
    information and dialogue they need at each stage of their buying process to position your company as the best choice to help them achieve their. The report also finds that the sharing of information between the two departments is lacking. Let's talk about two of them. Lead nurturing is seen as the least important marketing role.
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Information] Google’s Mobile Search Update: Are You Ready for April 21?
    This update does just that, and Google sees it as a necessary shift in the way they process information at the mobile search level. With the resources and information above, it’s our hope that you’ve got a growing list of next steps to help you prepare for Google’s mobile search update. Bold emphasis ours.). What’s at stake?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 8, 2012
    [Information] Is Your Content Boring? Here’s 6 Steps To Great Content
    Some of the trends supporting this movement include the democratization of information as we now use social media and our connections to filter our news. Does your content bore your audience to death? Good content educates, entertains or even amazes your audience because it starts with a focus on them, not you. Focus on Dynamic Content.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 13, 2010
    [Information] Can’t Sales and Marketing Just Get Along?
    It’s no secret – the classic love-hate relationship between sales and marketing groups negatively impacts top-line results. Even worse, fully 80 percent of enterprise technology deals won are not influenced by marketing at all." But the devil, as they say, is in the details. creating their own content and messages, etc.).
  • VOLACCI  |  MONDAY, FEBRUARY 10, 2014
    [Information] Must-Attend Drupal Events of 2014
    encourage you to continue reading, however, I will share a few good links from the beginning as to where you can find more information about these events. Each site obviously has more information about their respective event and I hope you continue on with your own research to determine which event(s) you plan on attending. Other.
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 12, 2009
    [Information] Articles are Food for Lead Nurturing Programs
    Articles pull prospects farther into a relationship with your company by doling out valuable information a bit at a time.  One of the things that's very cool about content marketing is that there are so many different kinds of content to create. What I fail to understand is why the article gets so few kudos. Articles can help.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Information] 15 Things People Absolutely Hate About Your Website
    Let people get in touch with you via email, the phone, and social media, and make that information available on your website. 6) Unintelligible 'About Us' Page. They point readers to other relevant information, and help you improve the organic ranking for important pages on your own website. Take a look at the worst offenders! Shhhh!
  • PAUL GILLIN  |  THURSDAY, DECEMBER 12, 2013
    [Information] I’ve Been Writing A Lot Lately, Just Not Here
    Earned media is more valuable because people volunteer to share your information. I only update this blog occasionally because most of my writing these days appears on other people’s websites. But my blog is still my home base. Here’s a round up of what I’ve been scribbling about elsewhere of later. Short on content?
  • LEADER NETWORKS  |  TUESDAY, JUNE 14, 2011
    [Information] Social Business Readiness: 5 Questions for Legal Executives
    And for all my lawyer readers, there is some great information to be found on the Martindale-Hubbell Connected online community dedicated to serving the needs of over 40,000 legal practitioners (my client). The folks in legal are often the last ones invited to the social media party. After all, they are often the "Dr.
  • KEO MARKETING  |  TUESDAY, APRIL 28, 2015
    [Information] Search: How to Optimize for User Intent
    Informational: This one is self-explanatory. The person is looking for information, and you want to answer their question or help them solve a problem. In addition to providing information, you also want to do everything you can to make visitors feel comfortable about doing business with you, so they are more likely to convert.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Information] If you stopped publishing your social content, would anybody notice?
    Related Stories Why customer personas may be an outdated marketing technique Why the economics of blogging are diminishing Three marketing truths for an information dense world The line between Media and Brands is blurring fast What you need to know about emerging content forms. Debate even. Do we post more? The same? community? Debate even.
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [Information] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
    However, we find that the new era of Frugalnomics has created a fundamental change, and that the Solution Selling approach is struggling in the face of too much information and too few customer resources to understand pain points. States Eric Tsai,Web Strategist / Marketing Coach. Traditional Product Selling just doesnt work anymore.
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Information] The Problem With The Story You Are Telling
    With everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like. Trying to game the system?
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Information] 4 Secrets of Socially Shareable Content
    The content is solid - it's factual and accurate and provides valuable information that's relevant to your audience. You're down with social. You've got yourself a blog, a Twitter account, and even a Facebook page. But, something's missing. It's enough to break your heart. What went wrong? Social is all about self-expression.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Information] Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
    It's what helps us take in information, combine it with our habits and past experiences, and then extract meaning from it. But at least you can rest easier knowing that you made that typo in last week's blog post not because you were ignorant or negligent, but because you were hyper-focused on conveying meaningful information to your readers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Information] Your Testing Program: Smart Ways to Get Your Team On Board
    Address these concerns by speaking their language and giving them concrete information they can actually use in making development decisions. Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Really?”). What if that isn’t so?
  • VOLACCI  |  WEDNESDAY, JULY 24, 2013
    [Information] 7 Features Every Great Newsletter Should Have
    Make sure you include clear contact information and/or an easy path toward your website or the landing page of your choice. 3. Newsletters are one of the most effective email marketing techniques for engaging an audience and increasing brand awareness. Forward to a Friend: This function is essential, either as a button or a text box.
  • HINGE MARKETING  |  FRIDAY, JULY 31, 2015
    [Information] How to Use LinkedIn Showcase Pages to Connect With Your Audiences
    Taken together, this information will help better understand who your followers are and what content is resonating with them the most. 5. You’ll then be prompted to enter in information for the page before publishing, including a hero image, page description, logo, and featured LinkedIn Group. And how can you get started? 1.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 16, 2012
    [Information] [Video] A Surefire Way to Differentiate From Your Competitors
    Prospect, all the information you requested about our company is in this handout. Your prospect is ready to make a change. They've seriously evaluated their options and narrowed it down to you and several of your toughest competitors. VIDEO SCRIPT: How can you really stand out from your competitors? Let me give you a quickie example.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Information] 30 Thought-Provoking Lead Nurturing Stats You Can't Ignore
    Just because a website visitor has downloaded your awesome ebook or registered for your informative webinar doesn't exactly mean he or she is ready to chat with one of your sales reps and jump right into a purchasing decision. Sorry, but someone had to break it to you.). Let's face it: those middle child leads deserve some attention, too!
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 31, 2011
    [Information] The What Ifs? that Can Derail a Deal
    This means that when the buyer who's championing the deal goes back to try and find the information he or she needs to answer those questions to the satisfaction of the committee and can't find content that does so, momentum halts. We've all read the reports and research that shows B2B sales win rates are in an overall decline.
  • SALES CHALLENGER  |  TUESDAY, MARCH 22, 2011
    [Information] 3 Things Sales Should Do When Responding to a Crisis
    Any crisis heightens the amount of the ‘unknown.’”  As a result, members should be asking themselves, “are customers likely to make poor decisions with the information that they currently have?”. Even if you don’t have any new information, there is great value in making good on specific promises to respond exactly as you said you would.
  • BIZNOLOGY  |  MONDAY, OCTOBER 7, 2013
    [Information] What can search marketers do about “not provided”?
    They are freely sharing all paid referral information with their advertisers. In the US, you can extrapolate to get some information. Image via CrunchBase. It’s been a long time coming, but it is finally here. Google is finally “not providing” search referrals for all organic searches. “Privacy,” they say.
  • FATHOM  |  TUESDAY, NOVEMBER 5, 2013
    [Information] Your Doctors Should Be Online. Here's Why.
    Instead, social media is one more tool for taking care of patients, reaches them where they are, and speaks in an informal yet powerful way. Here at the Greystone Healthcare Internet Conference, many of the discussions have revolved around utilizing social media in healthcare. Let’s start with the challenges facing your hospital’s physicians.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Information] Now, Go and Do: Create standardized, well-understood metrics for your organization
    Documentation is paramount, according to Jordan, because it’s “so important to leave a trail of bread crumbs so that you understand it – if you go back a year later, anyone on the team can pick up on the information that you put together and be able to decipher it.”. After the test was completed, the program rolled out globally.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 5, 2015
    [Information] Aligning Marketing and IT on Internet Performance
    For more information on internet performance, please attend Aberdeen’s webinar with Dyn on Tuesday, March 10 th at 2:00 PM, The Rising Impact of Internet Performance on Customers. All the way back in 2013, internet performance research found that 25% of users would abandon a web application after just three seconds of delay.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 13, 2011
    [Information] Marketing on a Budget – Methods for Executing Great Marketing Campaigns (Without Breaking the Bank!)
    Join sites like LinkedIn which give you a profile and allows other members to view your information. The more informative your website, the more chance you have to attract visitors. There is a huge difference between exciting and informative websites, and busy and hard to follow websites. Thanks Dee. Credit Card. Spend Wisely.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Information] The Secret To A Better Customer Experience
    Most marketing personalization today utilizes stated customer preferences (80%) and purchase history (68%) but in the future, marketers will look to social sentiment (79%), contextual behaviors (77%) and inferred emotional states (53%) in addition to time of day/week (73%) and location information (59%). The Age of Personalization. Strategy
  • CHRIS KOCH  |  TUESDAY, MAY 15, 2012
    [Information] Why salespeople should sell ideas: an FAQ
    But I don’t have access to that kind of information. We all know the increasing importance of ideas in B2B marketing. But idea marketing doesn’t start and stop with marketers. For the program to be successful, those ideas must find their way into the hands of salespeople. think they need to be convinced. It is an additional tool.
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Information] Align Your Brand Messaging, Start From the Ground Up
    Your brand’s tone will likely be different in a personalized “Happy Birthday” email to a loyal customer than it does in a detailed, informative eBook to a segment of your target audience. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention. Essence.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Information] How To Measure the Success of Your Blog Posts
    If you write effective blogs that answer commonly held consumer or industry pain points , others will want to cite that information by linking to it in their own blog posts.This is called an inbound link, which you can monitor with analytics. Subscribers. One easy way of measuring success is by reviewing how many subscribers your blog has.
  • ANNUITAS  |  THURSDAY, MAY 29, 2014
    [Information] CASL Countdown for B2B Marketers
    It’s best to have all the information about how CASL may impact your business prior to the law being enacted. The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. Send us an email if you need assistance.
  • THE ROI GUY  |  FRIDAY, JANUARY 18, 2013
    [Information] Sales Enablement: The Good, the Bad and the Ugly for 2013
    It’s not Product Information (17%), Product Demos (17%), Reviews and Test Results (13%), Peer /Customer References (7%), Industry Trends (6%) or even Competitive Comparisons (5%). This is a good news / bad news story from IDC. The Good News: It’s not just the vendors that are frustrated by a lengthening decision process.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 13, 2011
    [Information] iPads® and Tablets: Personal Toys or Sales Tools?
    Well, tablet technology can have both internal benefits to the sales organization, such as instant access to information and overall mobility, as well as external benefits in customer interactions. As we have recently discussed , there’s a lot of buzz surrounding tablet technology and its role in the sales world. So why all the hype?
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 8, 2012
    [Information] Leveraging Social CRM for B2B Salespeople – Get Organized!
    Complete contact information (name, company name, address, phone, email, etc.). Custom fields for your specific information needs. All of this information will be there at your fingertips, well-organized, and the chances of misfiling these into the wrong folder (or having them fall out of the folder) are nil. Is knowledge power?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 18, 2013
    [Information] Avoid These Common Sales Mistakes
    If your company’s website does not look professional or lacks useful information, your prospects may shut the door on your sales efforts. Make your company website professional, interesting and informative to entice your prospects let you in. Poor Lead Qualification. Not Listening to Your Prospects. Lack of Enthusiasm. How come?
  • SALES CHALLENGER  |  MONDAY, AUGUST 12, 2013
    [Information] The Challenger Approach to Opportunity Management
    For more information on Challenger Opportunity Manager, contact Doug Hutton directly at dhutton@executiveboard.com. It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? But before we get there, why the chorus of companies so desperately needing the answer? Wrong.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Information] Hedge Fund Marketing: From Oxymoron to Best Practices
    Peppercom’s research shows that: Nearly all of the largest funds have a website, but most of those websites have no marketing value, and consist of little more than a logo and contact information. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Information] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    That’s why this game is perfect.  It teaches some valuable information to online marketers, without taking up too much time.  Seed nurturing is the process of building relationships with qualified prospects before you have their contact information.  Marketo sees this type of quiz as content, similar to a white paper or webinar. 
  • MARKETING ACTION  |  MONDAY, APRIL 8, 2013
    [Information] Come See Us at SugarCon!
    Drop by Booth 112 and learn how you can seamlessly use information stored in your SugarCRM system to execute targeted, multi-channel campaigns using email , social media , webinars and inbound website visitor tracking. A new plugin for SugarCRM lets users see their contacts’ marketing activity history and send emails directly from SugarCRM.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 12, 2011
    [Information] 3 Winning Examples of B2B Blogs Done Right
    Become the industry magnet by blogging about topics that would interest them.  As more decision makers search for information on the Internet, your blog posts can now be discoverable on a much greater and even global scale.  Over time you will become their trusted resource for information, which will naturally lead to more business.
  • CONTENT MARKETING TODAY  |  SATURDAY, MARCH 6, 2010
    [Information] Formidable! Content Marketing Puts Paris Travel Guide and its Author on the Virtual Map
    Steve offered a very informative and useful comment on Budget Travel’s Romantic French Restaurants blog post. He created a website that is chock full of information with an integrated blog that provides lots of timely information that benefits visitors who are about to travel—or are already on the journey. Voila!
  • DIGITAL VOICES  |  FRIDAY, DECEMBER 27, 2013
    [Information] This Week in Digital Strategy 12.27.13
    Users who frequently reference the same information within an online experience will usually learn the path that they need to take to access the content. Happy Friday, everyone! With the major holidays behind us we look forward to a new year filled with insights into the world of digital strategy. Numbers do not lie.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Information] My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success
    Accurate, manageable data that details the contact information of prospects who fit the ULD and ICP. You can read more about who attended here.). Frankly, I don’t know who walks away more enlightened – the marketers I was coaching or me. Every year, I receive a personal introduction to the struggles they’re facing every day.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Information] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    You can go about this in a number of ways using the information you've collected from prospects and leads. You can target based on demographic information such as industry, job function, and geographic location. Lead intelligence , or data you gather about your leads--demographic information, behavior on your site, etc.--can
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Information] 7 Email Etiquette Rules to Send By
    Even if you’re sending out your company newsletter, you can offer “teaser” information with a link to the full newsletter. Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. We didn’t think so. Always get permission.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 28, 2011
    [Information] Are Local Websites Like the Internet’s Old Gray Mare?
    Well, some data I picked up from a post over at Search Engine Land regarding a Harris Interactive study conducted with CityGridMedia said the primary way that people get local information is through search. Why would one era’s online image and presence of a merchant suddenly be the information source of last resort? Why is that?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 25, 2011
    [Information] Use Content Marketing to Manage Industrial Sales Funnels
    B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities. That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Information] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    Information Appliance” Model: based less on connected experiences, early app offerings were designed to perform an electronic function, such as a calculator or a camera. 2. I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused. could see where my friends were, what they were up to and with whom. Not so much.
  • WORKFACE  |  TUESDAY, JANUARY 3, 2012
    [Information] Web 4.0: The Era of Online Customer Engagement
    CRM is a means for companies to manage information about prospects and customers. It would also require integrated front and back-end information systems. In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. After all, you have a web presence.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 29, 2015
    [Information] An Agile Response Requires Agile Marketing
    Information technology is a living, breathing system that is never truly final because everything — technology, marketing and consumer behavior — is in a constant state of change. The company had 34 different businesses with IT systems, spreadsheets, paper documents and other mechanisms housing information that needed to be integrated.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 15, 2014
    [Information] Your checklist for “safe” Influence Marketing
    Because of how the link looks, consumers know that it leads to important information relating to your post, which alerts them to any potential bias much more effectively than a simple hashtag like #AD or #SPON could. By Kerry Gorgone, {grow} Contributing Columnist. Let’s start with disclosure. Address these questions in your contract.
  • CONVERSIONATION  |  MONDAY, MAY 23, 2011
    [Information] Content Marketing: Considerations When Defining a Content Plan
    People now have much more control over the flow of information and communication channels. They have a variety of online resources to inform then during each step of the buying cycle, which is shifting towards online and peer-to-peer resources. It’s not a real novelty, but it’s more elaborated and integrated than ever before.
  • SYNECORE  |  WEDNESDAY, AUGUST 12, 2015
    [Information] Crafting Emails to Connect With Your Buyer Personas
    Tip: Leverage your sales team for information on the contacts they’re interacting with to understand more about the contacts, their FAQs, and their pain points. One of the most powerful tools for building and sustaining customer relationships is email marketing. The problem is you’re probably doing it wrong. How to Create Buyer Personas.
  • LOOPFUSE  |  FRIDAY, AUGUST 2, 2013
    [Information] 5 Ways to Reignite Cold Sales Leads
    Social media updates especially via public streams like Twitter give you ample opportunity to share information, answer a question, or provide a worthy comment. 5. It happens to all of us.  A hot new lead shows up, does all the right things, scores through the roof, we call and maybe even do a formal sales presentation then nothing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Information] 12 Noteworthy Examples of B2B Companies on Instagram
    In fact, Instagram only allows users to have one link in their bio with very limited character space to provide additional information. Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. While other social media platforms (e.g.: So, what does this mean for B2B companies? Microsoft. HootSuite.
  • WEBBIQUITY  |  SATURDAY, FEBRUARY 13, 2010
    [Information] Book Review: eMarketing Strategies for the Complex Sale
    Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. But they’re just that: tools.
  • MI6 MARKETING AGENCY  |  TUESDAY, OCTOBER 19, 2010
    [Information] CSO Insights Lead Generation Report Summary
    Our goal is to provide you with added value by providing useful and actionable information and insights. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. About the survey. Over 635 companies participated in this year’s survey, up from 550 the previous year. 139 earned revenue between $50M – $500M.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 12, 2015
    [Information] Raising brand awareness and driving leads with HR & Recruitment Execs
    So, we provided a free bespoke review of a company’s recruitment and retention processes in exchange for a little bit of information on our customers. Build trust and credibility by providing free information and resources that delivers without the aggressive sell to a customer. OK, so here’s the scenario. Question. Aggressive?
  • WRITTENT  |  THURSDAY, APRIL 11, 2013
    [Information] 20 Killer Web Copywriting Tips
    Put important information in image captions. Take advantage of this prime real estate by writing a descriptive, informative caption. If you feel like becoming a Copywriting Superman, you need to learn how to attract visitors. If not, use these 20 killer web copywriting tips to always stay in the forefront. 1. Use the active voice.
  • MARKETRI  |  THURSDAY, FEBRUARY 16, 2012
    [Information] Are You Listening to the Voice of the Customer?
    What types of information could XYZ Company provide that would be valuable to you? It’s hard to believe that so much valuable information and I dare say, “marketing power,” can be obtained in just 15 minutes! Why Customer Insight is King in B2B Marketing. How to Survey? What to Ask? Excellent. 2. Above Average. 3.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 4, 2012
    [Information] Book Review: The B2B Social Media Book
    Unlike the multitude of other social media marketing books, this one isn’t about how celebrities build a huge Twitter following or how big consumer brands use coupons and contests to attract massive “likes” on Facebook; it’s focused on the content-centric, information-hungry world of B2B marketing. Stop now.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 7, 2012
    [Information] The Future of Newspapers etc.is Digital
    Hollywood and the music industry say information wants to be free – people will steal it, but the reality is that people are willing to pay a modest amount, so long as it is $5 or less. The Movie, Music and Newspaper industry is missing the point. Let’s set them straight. The business models of the past are collapsing. Journal.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 15, 2013
    [Information] Sales Prospecting Perspectives Weekly Recap - Week of November 15, 2013
    With prospects bombarded by content every day, it’s important to learn how to get your content caught by the B2B buyer’s filter Use a pass-along strategy, where relevant information is passed between colleagues, or present webinars through associations they belong to. Good afternoon Sales Prospecting Perspectives Readers! Great article!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 11, 2012
    [Information] Benchmark Report on Email Marketing Sheds Light on Top Priorities and Challenges for B-to B-Marketers
    You should be interested in building lists of followers who are active and want to share information. B-to-B marketers usually have longer sales cycles, so it’s important to engage and take your prospect through the various stages of the buying process. free copy can be downloaded here. Delivering highly relevant content – 72%.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 23, 2011
    [Information] Who comes first in your marketing content?
    Contact us for more information about. In my work with B2B companies, I spend a lot of time reviewing content - both old and new. often play the role of an editorial supervisor and coach as I help them learn and tune their skills for developing engaging content. Point of view is a slippery slope. Our vision for your company is.  
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Information] Why Your Phone Is Your Number One Tool for Running a Business
    With call tracking and whisper messages, agents can get information about the caller and the product they’re interested in before the agent even accepts the call. Say what you want, but the telephone is one of the most overlooked tools in your arsenal. From Call Center…. Calls come in; calls go out. Pretty simple.      …to Call Powerhouse.
  • MARKETRI  |  TUESDAY, JANUARY 24, 2012
    [Information] Five Steps to Effective B2B Inbound Marketing
    The more your audience trusts you and the information provided to them, the better your chances of earning their business. Armed with this information, include these keywords in your online content. In today’s economy, businesses with their dwindling budgets are constantly being forced to try to do more with less. Create a Blog.
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 29, 2010
    [Information] What Do You Tell Your Web Visitors About You in their First Second on Your Site?
    Even better, there is a darned good chance that they’ll hang out even longer to investigate how they can benefit in obvious ways from the information you provide. Gather an informal user group and ask them what your site says to them in one second…in five seconds…in two minutes. If you blow it, they’re racing off to your competition.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Information] Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing
    While some argue that personalization should only take place after the end-viewer has consciously provided information to the company, other companies use anonymous data, like the location attached to a viewer''s IP address, in order to target viewers by location. Attitudes Toward Personalization. Source: Aberdeen ) Tweet This Stat.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Information] Welcoming Augmented Reality to the Digital Marketing Team
    As marketing professionals continue to saturate the internet with a wealth of information, the challenge becomes how to deliver content in an innovative way. The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. Enter the world of digital technology. That is augmented reality.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Experiential Learning
    tools and information see Kolbs website at: www. Site map. About. References. Authority and learning ]. Deep and Surface learning ]. Cognitive Dissonance and learning ]. Experiential Learning]. Imitation ]. Learning how to learn ]. Learning curve ]. Situated Learning ]. Tacit knowledge and implicit learning ]. Memory ]. Solo taxonomy ].
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 27, 2014
    [Information] New Strides Made in reddit Advertising Features
    Author information. As reddit continues climbing the ranks of the most popular websites, advertisers and marketers alike look to the budding social news and community platform with curiosity. Any modern marketer has – in one way or another – likely been involved in a social media marketing campaign. Jesse Aaron. Jesse Aaron. |.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Information] The Basics of Inbound Lead Generation
    This form won''t ask for a credit card -- you just need their contact information (name, email address, company, etc). But you can''t just expect someone to hand over their information for fun -- you''ve got to give them something in return. Something that is worthy of giving up their information. It could be anything.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 18, 2014
    [Information] 6 Things Zombies Can Teach You About Content Marketing
    Instead, just focus on creating thoughtful, creative, informative content and sharing it like crazy. team of content creators provides a variety of voices and perspectives and diversifies the kind of information you will be able to share with your audience. Your Content Should Be…Alive. This is the most obvious. Virality Is A Mystery.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Information] 3 Steps to Improve Lead Nurturing With Content Mapping
    Information Search: The stage during which leads want more information on why your product is so valuable. Awareness: educational information on the company or industry-related information such as best practices. Information Search: promotional information about special offers (such as a free trial).
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Information] Research to Revenue: How to Master Social Selling
    There is so much more information about your prospects available to you now than, well, ‘before’  - both professionally and on a personal level. So if they go to LinkedIn to consume their industry information, be there. People don’t like to be interrupted. They don’t like to be ‘pitched’ and they certainly don’t like to be cold-called.
  • THE POINT  |  WEDNESDAY, MAY 12, 2010
    [Information] Help Our Client Choose a Logo (Poll)
    Feel free also to share the poll with friends, colleagues, and family using the “SHARE&# button, which will allow you to add this post to Facebook or Twitter, or forward the information via email. Sonoma Canopy Tours will be one of the largest zipline tours in the nation when it opens in Sonoma County, California later this year.
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Information] 7 Tips to Hire the Best Freelance Writer
    You want your writer to deliver great content on time, so make sure you reciprocate by delivering the information they need and paying them on time. Too often, clients withhold information or provide only vague direction, then are surprised when the writer doesn’t deliver as expected. Image source. Know What You Want.
  • WRITTENT  |  FRIDAY, JUNE 20, 2014
    [Information] Maximize Blog Traffic with Top 27 SEO Plugins
    This plugin tracks visitors and visit sources, monitors custom actions and events, and records return visitor information, among other things. It does that by providing meta information and enhancing the appearance of shares and listings. Want to maximize your blog traffic? Sure you do. Again, I hope you these helpful. SEO Ultimate.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 12, 2012
    [Information] Where Did All Your Customers Go?
    Customers can now easily find and access information about their industry, the competition, your product/solution, and your competitors’ products/solutions without spending a lot of time or money. Prospects search for different information at each stage in their buying process. Business growth has come to a halt.
  • LEDGER BENNETT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Information] 10 Steps to Content Marketing success
    From first touchpoint to purchase to support, you should understand what information customers want, and how they consume it. Think informal storytelling that has a beginning to entice, middle full of value and an end to provoke next action. Recently, the prominence of Content Marketing has risen for all business to business marketers.
  • ONPATH  |  THURSDAY, AUGUST 4, 2011
    [Information] What are you doing to get ready for Dreamforce?
    Eric loves to transform un-organized data into sensible and useful information. Watch the video to see how Garry Polmateer is preparing for Dreamforce with his "Dreamforce in Legos", a recreation of Dreamforce Keynote built entirely in Legos. To prepare for Dreamforce, Eric has been playing his baritone and chello.
  • ENGAGE  |  MONDAY, MAY 20, 2013
    [Information] 3 Ways to Engage with Today’s Empowered Consumer
    We want the information we want, when we want it, and we are going to consume it in the ways we prefer. This is nothing new—but never before has the information been just an instant away like it is now. They say knowledge is power. Today, this number is ten times higher. Heidi Browning Pearson, SVP of Strategic Solutions, Pandora).
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