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  • WRITTENT  |  MONDAY, APRIL 22, 2013
    [Information] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
    That’s a staggering amount of information to wade through; and quantifying your title and message whenever possible can allow your web copy to stand out among an abundance of information. Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. Be Honest.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Information] We Want to Be The Very Best — Like No One Ever Was!
    As the leader of the Content Gym, Kimbe and her Arcanine Noah bring in powerful PokeLeads with their commitment to quality, informative content. Pokemon GO may be all the rage, but here at Vidyard we’ve been PokeNerds for a long time. We want to be the very best – like no one ever was! Kimbe & Noah. Emily & Finn. Amar & Jam.
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 5, 2015
    [Information] 7 Referral Program Best Practices For Wooing Customers
    Make sure your referral submission page includes the following information: How the referral process will work. How the information they submit will be used. From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. But asking for referrals can be awkward. But only 29% do on average.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 3, 2014
    [Information] How to Create an Effective Video Marketing Strategy
    Kristen shares a lot of good information here, so we wanted to give this post a bit more time in the limelight. If you’re like most people, you’d prefer the richer medium of video, since it conveys far more information in an easier, more engaging way. Benefits of Using Video. Devising a Video Marketing Strategy.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Information] How to Track, Analyze, and Improve Your SEO Strategy
    There are several free and paid tools out there that will let you compile this information if you don't already have a handle on these metrics. Now that you've established these important baseline metrics, tie all of the information together by looking at your closed-loop analytics. Establish Your Baseline Metrics. What do you do?
  • ANNUITAS  |  TUESDAY, MARCH 26, 2013
    [Information] Content Marketing Mania – Q&A with Joe Pulizzi
    Check out the definition from CMI [link]. Q: How was content marketing evolved in the last few years in your opinion? A: Just a few years ago, there were only a few channels available where consumers could get their information. If it doesn’t maintain or change a behavior, it’s just content. Understand the who. link].
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 21, 2012
    [Information] The What, Who and Why of Lead Scoring [Video]
    The second part of lead scoring is really looking at the explicit information. So this is going to be information that you know about that customer. And so this is information that you’re going to look at about that customer, and there’s a lot of behavioral things that are a part of that. Check out his summary below.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Information] 7 Tips for Finding and Managing Amazing Freelancers
    Always share as much brand or industry knowledge and information as soon as possible. Sharing this information will make them feel like part of the team and help everyone stay on the same wavelength. And absolutely worth the money. So where do you find these freelancers? Many of my freelancers came through personal recommendations.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 2, 2009
    [Information] Chex and Content - Where's Your Party Mix?
    Are you developing marketing information so outstanding that people like me are motivated to share it with anyone who will listen Corn Chex, Cinnamon Chex, Rice Chex.    We currently have boxes of it around the house.    And it's all because of relevant content. How you might ask? The subject was ChexPartyMix.com.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Information] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    As a result, brands need to anticipate their customer needs and prepare to accompany them on their journey, providing relevant marketing materials to inform the customer and build trust. Author: Shyna Zhang When’s the last time that you visited your local bank teller? Met in-person with a financial advisor? Interesting in learning more?
  • HUBSPOT  |  WEDNESDAY, JANUARY 8, 2014
    [Information] Google Algorithm Update Makes Authorship WAY More Competitive
    The images are pulled from the author’s Google+ profile, along with some other information, like their name and the number of Google+ followers they have. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. What is Google Authorship?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Information] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    That’s why this game is perfect.  It teaches some valuable information to online marketers, without taking up too much time.  Seed nurturing is the process of building relationships with qualified prospects before you have their contact information.  Marketo sees this type of quiz as content, similar to a white paper or webinar. 
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Information] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    Salespeople can receive alerts, hot lead reports, and detailed information about Web site visitors. You may have noticed that there are many B2B marketing automation systems available. But they do go far enough beyond standard marketing automation to justify a different label. Marketers who want to build their own content are also covered.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 11, 2013
    [Information] How to Sell to Internet Buyers
    Produce or hire someone to write content for your site that is informative, interesting and accessible. Your business customers are looking to make a decision based largely off the information on your site. If you don’t provide enough information, they may leave your site and instead search for your competitors.
  • NUSPARK  |  FRIDAY, JANUARY 11, 2013
    [Information] The Growth of Video and Mobile Marketing; Key Stats and Trends
    While a web presence is essential as a home base on the Internet, much like office space in the physical world, providing the market with instantaneous information via mobile technology is now the best way to directly access your customers. Companies need to understand this paradigm shift and adapt. Video Posts
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Information] The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
    Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. Personalization – Adding elements to your email that are personalized based on information you already know about them. newsletters).
  • HINGE MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Information] Are You Reaching Your A/E/C Lead Generation Potential?
    They understand that it should be a reflection of their business: professional, informative, and easy to navigate. Content in blogs also help cast the widest net – attracting prospects early in the buying cycle looking for educational information such as trends, best practices or latest regulations. Let’s look at the facts.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Information] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    85% of B2B buyers believe companies should present information via social networks. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do buyers say is the most important signal of vendor credibility? NewsCred ). 2.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Information] Obey Facebook’s Rules of Engagement (Or Else)
    If you click through on that link you’ll probably find that you have to give a lot of personal information to be entered to win that iPhone, if indeed the offer is even legitimate. And unfortunately, if you’re using a third-party app you won’t be able to see the App Insights that will show you that information. Give people control.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Information] Why Video Is Crucial to Your Marketing Automation Strategy
    And if Jackson only watched 10% of the Product A feature video but 95% of the Product B feature video, you better bet you’d be sending him more information on Product B! Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. And you’re not alone.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 25, 2013
    [Information] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
    These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. Those are something new. Others I haven’t yet written about include Mintigo and Gainsight.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Information] 9 B2B Marketing (and Life) Lessons from #Inbound15
    By the end of the week, I found myself filled with information and ideas, and excited to share some of the most valuable B2B marketing takeaways from Inbound15 with you. What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! – Seth Godin (Best Selling Author).
  • B2BBLOGGERS  |  MONDAY, APRIL 26, 2010
    [Information] Upcoming Event: How To Build A Demand Generation Machine With.
    Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. However, most still find it challenging to build a demand generation machine that turns out audience and fuels their sales department with quality leads. Sign up. Get all the articles via email.
  • CINTELL  |  WEDNESDAY, FEBRUARY 24, 2016
    [Information] Habits of Customer-Centric Marketers: Q&A with Julie Carey
    The most exciting part is, once developed, they offer opportunity to inform decisions on everything from product strategy to how customer support approaches a call. We share personas, or information about our buyers, with the rest of our company by conducting in-person and virtual trainings, and layering detail into our enablement materials.
  • AMPLIFINITY  |  WEDNESDAY, OCTOBER 14, 2015
    [Information] Share the wealth with referrals
    asked if anyone who considered themselves informed cared to talk to me about them. First of all, my friend referred me through a Facebook post to this website, and then the website is chock full of great information and referrals to bring your retirement goals to the next level. Lately I have a new hobby. Crowdsourcing for advice.
  • PUZZLE MARKETER  |  MONDAY, FEBRUARY 18, 2013
    [Information] Why Your Business Should Go Mobile
    Free services such as DudaMobile allow you to enter your URL and it pulls information off your website. Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Believe the data, your customers are exercising that option daily.
  • ACTIVEDEMAND  |  FRIDAY, MARCH 18, 2016
    [Information] Predictive Personalization and Call Tracking
    This allows digital marketers to get the real information they need from their call tracking data – whether it’s context, full transcription, actionable keyword monitoring or improved attribution of a call. Predictive Personalization and Call Tracking The benefits associated with personalization don’t stop at email.
  • PR MEETS MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Information] 5 Easy Ways to Get Started with Video Marketing
    Informal mobile interviews can be effective for capturing quotes or short interviews from industry experts you normally wouldn’t be able to schedule. I’ve found this to work best when attending industry events. In this post I’ll highlight my top 5 recommendations to address the first two points. Everyone owns a phone. link].
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Information] How to Monitor and Improve Your Site's Load Time
    If your business operates in multiple countries, you can look at using a content delivery network like Cloudflare , which stores your website''s information closer to the user''s location. Despite the seemingly instant nature of the web, information and content often have to travel long distances before it gets to you. Sound familiar?
  • SAZBEAN  |  WEDNESDAY, APRIL 23, 2014
    [Information] Turn to the E-Market for Real-World Customers
    With a wealth of contact information floating around the Internet such as email addresses, mobile phone numbers, and social media links, there are plenty of dragnets out there working to harvest this valuable metadata. The oldest question in business is how to drum up more customers. Create a Discussion. Turn Customers Into Sales Members.
  • SAZBEAN  |  FRIDAY, APRIL 18, 2014
    [Information] Thoughts on #Socialnomics 2014 by Erik Qualman
    Erik Qualman is at it again, with an updated 2014 installment of his #Socialnomics video (see below). Being active on social media gives companies an opportunity to listen, connect and contribute to the opinions consumers form of their products. The post Thoughts on #Socialnomics 2014 by Erik Qualman appeared first on Sazbean.
  • SAZBEAN  |  TUESDAY, MARCH 25, 2014
    [Information] Leveraging Social Networking for B2B Lead Generation
    This will help you understand your customer’s needs and wants and can help you provide them with valuable information for their own marketing and sales. Banking District (Photo credit: bsterling) Businesses that sell to other businesses (B2B) typically have much longer sales cycles than companies that sell to consumers (B2C).
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [Information] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • SAZBEAN  |  SATURDAY, MARCH 15, 2014
    [Information] Internet Marketing Strategy Articles for the Week of March 10, 2014
    Marketing Strategy
  • SAZBEAN  |  THURSDAY, JANUARY 23, 2014
    [Information] Tips for Local SEO
    Neighborhood retail, Berlin (Photo credit: La Citta Vita) Local search engine optimization (SEO) could be the end-all, be-all for your business if you rely entirely on a local retail establishment, if you only do business in a certain area, or if you are the type of business people are likely to look for via their phone. News & Notes
  • SAZBEAN  |  TUESDAY, NOVEMBER 12, 2013
    [Information] Using eBooks as a Lead Generation Incentive
    The exchange of contact information for information we deem valuable is almost a no-brainer (at least until we wonder why we’re suddenly getting more spam email). Pick a Topic In order to hand you their contact information, your target audience is going to want some information they deem valuable. What
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Information] How Tech Buyers Consume Content: New Findings from TechTarget
    The reality is that if your content is not available for them to proactively download and/or store away then whoever’s is will be chosen for the “grand catalogues&# of information that these buyers are constantly building and referring to along their purchase paths.&#
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, OCTOBER 14, 2009
    [Information] Relationships Salespeople's Biggest Competitor
    Quite simply, the reason that you, as a B2B salesperson, are invited to meet with prospects is because you carry the promise of unique and valuable information. The reason is access to information. The major search engines do a great job of providing access to generally available information, opinions, and perspectives. Google.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 21, 2011
    [Information] Content Strategy Within The Design Process – Smashing UX Design
    highly informative Knol on content strategy defines it as follows: “Content strategy is an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management, and governance.”. Via Scoop.it – Content Marketing Now.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 12, 2015
    [Information] The Demise of the Deliverability Reputation Score
    The sooner you realize that the reputation score died three years ago and move to refocus your efforts on important information, the better off you will be. It’s time that we get real about Sender Score and any other attempt at a singular email deliverability reputation score. Most of you just don’t know it yet. Panic Mode.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 9, 2015
    [Information] 4 Tips for Brands Handling Haters on Social Media
    Obviously resolving an issue on a social forum is not the ideal location to discuss complex issues that can require confidential information. The use and purpose of social media for brands has evolved dramatically over the years. In one aspect, its a great way for fans to engage and stay current with the brands they love. Big mistake.
  • SYNECORE  |  SATURDAY, MARCH 2, 2013
    [Information] The Best Branded Content of the Week: March 2, 2013
    The blog has a number of features, including recipes, product guides, and advice for holidays and hosting - information all centered around living a healthy, organic lifestyle. The blog also provides helpful information about using the application to it’s fullest potential with all the tools available. Blogs. Bauble Bar – The Post.
  • CAPTORA  |  TUESDAY, DECEMBER 8, 2015
    [Information] Division of Labor: Determining Sales’ B2B Pipeline Contribution
    Secondly, sales and marketing leaders need to know their pipeline contribution percentage to make informed budgeting and staffing decisions. A little friendly competition between sales and marketing teams isn’t rare — at times it is to be encouraged. What should that sharing recipe look like — and does it really matter? The reason?
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Information] Marketing Automation: From Shiny Marketing Gadget to Powerful Sales Tool
    In more advanced cases, information which is collected directly (e.g. Needless to say, sales was more effective when reps were informed and respectful of the knowledge which prospects had acquired through their research. You’re probably familiar with the typical implementation of marketing automation. The Sales Hand-off. Why just wish?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 6, 2014
    [Information] Always Be Improving: The 5 Rules of A/B Testing
    Gleaning one useful bit of information from a campaign can take you much further in your ability to connect with your audience next time. 3. The latter group — the vast majority of marketers — complains: “I know I should be testing more, but…”. And it can’t just be a one-time event. Always Be Testing the Market. Plan ahead .
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Information] How to Fight the Infobesity Monster with Quality, Shareable Content
    Your audience is looking for information. With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). The blank page must be conquered.”. those eyes!).
  • TYPE A COMMUNICATIONS  |  TUESDAY, JUNE 17, 2014
    [Information] 50 Statistics About B2B Sales and Marketing (Mis)Alignment
    64% of CMOs have either an informal or no process to manage their marketing automation ( ANNUITAS Group ). June 17, 2014. It’s hard to imagine a 2014 topic hotter than Jimmy Fallon right now. mean, who would’ve imagined that lip syncing would have such a come back? Why is this such a huge problem? Gartner ). Content Marketing Institute ).
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Information] 5 warning signs that your website sucks
    Bounce rate is what happens when customers view a single page on your site without drilling deeper into your information. Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] Google Authorship Removed From SERPs
    From now on, not only will Authorship information be removed in search results, but Google will no longer be tracking data from the rel=author markup in content at all. On Friday, Google announced the end Google Authorship. Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. It’s possible.
  • HUBSPOT  |  THURSDAY, JULY 14, 2016
    [Information] 7 Phrases That Undermine Client Relationships (And What to Say Instead)
    Inform clients a few weeks in advance about any major vacations, and give them a contact they can use in the meantime if they encounter any emergencies. One of the best qualities of a good listener is frequently checking in to make sure you're absorbing the correct information. Let me know if anything has changed.".
  • SALES ENGINE  |  THURSDAY, MARCH 24, 2016
    [Information] B2B Sales Cannot Live on Inbound Alone
    This is beneficial to both the prospect and to marketing because the prospect continues to receive valuable material while marketing gains more insight and information on the prospect’s behavior to supply to sales when they are ready to step in. If you have that problem, keep doing what you’re doing (and let me know how you did it)!
  • FATHOM  |  MONDAY, NOVEMBER 11, 2013
    [Information] Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways
    And if you were savvy, you’d know you could use Google Analytics to get that information. Informational Stage. Once upon a time, you may have wondered, “Hey, is it possible to know what kind of keywords people are using in Google to get to my site?” And for the most part, I do agree with that. Missed Opportunities by Buying Cycle.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 10, 2011
    [Information] How Can SEO Hurt Your B2B Business?
    If your site is outdated, not easy to navigate, doesn’t have a “Contact Us” form, or lacks information your customers are looking for, that is sure to turn them off. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Information] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Once you’ve collected this information, you can create targeted, relevant, and personalized content to help your customers succeed. 2. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales. Increase Engagement Post Sale. Encourage Advocacy.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Information] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    Then, fill your bio with delightful, actionable, and informative information about your brand. Information like this lets people know what you're about and gives them a reason to follow you. You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. Alrighty then!
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Information] Google AdWords Releases “Advanced Reporting” in Select Accounts
    and corresponding performance metrics, targeting, conversions, competitive metrics, and attribution/search funnels information in the left navigation. Filtering specific campaigns or targeting types allows you to hone in on specific information you want to analyze and exclude those that do not matter to you. campaign, ad group, etc.)
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 12, 2013
    [Information] B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising
    If the information appears to be from a reputable source, the article may ultimately influence a prospect’s purchase. Tweet As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. Question #1. Promoted tweets?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 16, 2012
    [Information] [Video] A Surefire Way to Differentiate From Your Competitors
    Prospect, all the information you requested about our company is in this handout. Your prospect is ready to make a change. They've seriously evaluated their options and narrowed it down to you and several of your toughest competitors. VIDEO SCRIPT: How can you really stand out from your competitors? Let me give you a quickie example.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 5, 2014
    [Information] The Art and Value of Repurposing Content
    The more you go over information, the more insights will become available to you, and in this way you’ll be able to add value to your content as you repurpose it. Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Information] 7 Reasons Calculators Are Your Next B2B Lead Capture Tool
    When you offer a calculator to your audience, you not only supply leads with an immediate service and personalized attention, you capture a set of specific information about their current circumstances. Similarly, data allows you to segment clients and informs your sales team — as the buyer’s journey continues, you are in the driver’s seat.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Information] Be human. Your customers will thank you.
    Write emails that sound like emails, not like mandates handed down from on-high or slick sales messages wrapped in pseudo-informational content. We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life. Embrace it.
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Information] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    Because clicks are the currency of Pinterest, it’s crucial you write teaser-type phrases that draw users in but also that you don’t write descriptions that give all the information away. Don’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. Always, always, always pin from the original source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, OCTOBER 20, 2012
    [Information] New program focuses on non-profit digital leadership
    Understand the critical means of engaging and informing constituents of important announcements, public service broadcasts and news. In a few weeks, I’m going to be teaching in an exciting break-through program focused on social media and non-profits and I wanted to let you know about it. The inaugural program will be held Nov. Tweet.
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Information] What Is a Landing Page and Why Should You Care
    landing page is a website page that allows you to capture a visitor's information through a lead form. First and foremost, if you have a valuable offer, your visitors will give up their contact information in exchange for your offer. What is a landing page? Why are landing pages so critical? This is a huge missed opportunity.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Information] Forget Mobile First: It’s Bigger Than That
    So it doesn’t necessarily mean you have to go to market first with mobile, but that the customer should be able to come and go from whichever touchpoint she wants and get the information or get the experience. We marketers love buzzwords and phrases. For Sephora, mobile is part of our strategy. Youth Gone Mobile. Follow @chrshorton.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Information] Tools I use to amplify social campaigns
    I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. What is it called when you stoke your followers into a dance frenzy? Buffer.
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Information] 5 Tried-and-True Tools for Growing Your Email List
    The goal of the description is to provide Twitter users with the context they need to share their contact information with you. For more information on Twitter's Lead Generation Cards, check out this resource. Do you want the bad news or the good news first? every year. and they might not be coming back. Still need some convincing?
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 13, 2016
    [Information] Storytelling and data: when beautiful metrics can’t beat words
    Storytelling is often put at the service of entertainment or coverage of current events when none of these conditions (ideas and purpose, as per our prior definition) is met, with data playing the role of providing additional context or back-up information. Then he rounded it up by making a dramatic scene out of a simple ending.
  • PAUL GILLIN  |  FRIDAY, JUNE 22, 2012
    [Information] Research Finds Expanded Marketing Role Correlates With Business Results
    Two thirds of marketers don’t integrate e-mail data with other customer information or they integrate data manually, which doesn’t scale. At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. That’s a good thing, right?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 12, 2012
    [Information] My Business Website: Content for Customers… or SEO?
    ” The challenge: You want to make sure that your business website is fresh, attractive and informative. Why bother with SEO: We see a lot of smart professionals who focus on their expertise and the needs of the customers for quality information. Should my business website focus on keywords and getting search engine results ?
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 7, 2014
    [Information] More Accurate Updates to Google Webmaster Tools
    Well, you’re in luck because Google Webmaster Tools just released a great new update that provides more detailed information about search queries. This information is happily accepted by eager SEO and web masters who have had their keyword data taken away from them in Google Analytics. Us too. All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 30, 2011
    [Information] Mobile Web and Email are Doubling [Chart]
    by Jesse Noyes | Tweet this Mobile should be on everyone’s agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone 4S and a Galaxy S2 to determine which phone to buy. OK, that shouldn’t be on everyone’s agenda, I’d rather just watch the video. Subscribing is easy.
  • EARNEST ABOUT B2B  |  MONDAY, AUGUST 17, 2015
    [Information] 5 everyday terrible user experiences (and how to avoid them)
    If you’re going to offer users self-service information, you need to get with the programme. Zendesk’s research shows that as consumer get more tech savvy, 67% of survey respondents said they’d prefer to self serve information than have to speak to a company representative. And we love it. Small things, eh? Yes, yes, I know. I get it.
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Information] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    Chatter allows individuals across an organization to share information such as articles or presentations in one collective space—whether on a group or in the general thread. Even if this information is posted in a group, the groups are typically set to public, allowing for cross-group knowledge sharing. Building Groups. volleyball).
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Information] 3 Marketing Lessons Learned in 3 Weeks
    Want more information on the mobile update? If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. Enjoy! 1.
  • HALEY MARKETING  |  TUESDAY, JULY 5, 2016
    [Information] Nextaff Takes the Next Step With a New Website
    The robust and modern new site features a long scrolling homepage that quickly informs visitors of Nextaff’s services and differentiators, presenting them in a striking, yet purposefully subtle, design that puts a twist on traditional staffing site imagery with close up or blurred photos that act as enhancements, rather than distractions.
  • SNAPAPP  |  FRIDAY, JUNE 12, 2015
    [Information] How Ecova Expanded a Campaign and Pre-Qualified New Leads With Interactive Content
    They were looking for a way to get more mileage out of their campaign, as well as gathering more information about their prospects’ utility data management practices. The Challenge. Ecova’s mission is to help their customers understand their energy usage and find ways to optimize. The Solution. The Results. Contact us today
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Information] Facebook Says These Are the 15 Best Brands on Facebook
    Trial by Timeline analyzed Facebook users’ personal profiles, looking at who you were friends with, everything you had ever Liked, posted, or written, as well as all of your personal information. Anyone can sign the petition by going to TheMostPowerfulArm.com and allowing the website to access their basic Facebook information.
  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Information] New Data Proves Why You Need to Segment Your Email Marketing
    where they live), demographic/personal information, interest types (i.e. So if someone visits your website and downloads an ebook on a particular topic, you could put them on a special list and send them more information about that topic, since you already know it interests them. The Importance of Relevance. The Power of Segmentation.
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 27, 2012
    [Information] Overcoming Your Fear of Social Media
    The thought that someone out there might have more information than you do can be scary. Being active in social media requires self-confidence. Though many people give you tips about how to get started , I’ve noticed they often don’t focus on the one thing that inhibits a lot of people out there: fear. Social Beings. Practice.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Information] Is social media effective for B2B lead generation?
    Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. What’s all this have to do with social media? Not bad!
  • BLUE FOCUS MARKETING  |  SUNDAY, OCTOBER 21, 2012
    [Information] How Does a Brand Become Social? #WeFirst
    We promise never to share your information, and of course, you can opt-out any time. Does being social help a brand’s bottom line? Today, we take the existence of popular social media platforms for granted in our daily lives.  Although not everyone is sharing online, many of us are.  No Such Thing as “One Way”. Imagine Yourself at a Party.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 4, 2015
    [Information] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    Want more information about keyword research? Launching a content marketing strategy or improving upon past content success can seem like a daunting task. As a content marketer, one of the questions I’m faced with on a daily basis is, “What am I going to create next?” Leverage Keyword Tools. What do I mean? Final Thoughts.
  • TONY ZAMBITO  |  WEDNESDAY, MARCH 21, 2012
    [Information] How To Get To Know The New SMB Buyer
    Layer on top of this the enormous changes in buyer behavior, the invisibility of SMB buyers in their sourcing for information, and new empowering technologies makes this endeavor a higher mountain to climb.  It is no wonder many executives are walking out of their meetings where SMB growth is identified as a top priority saying – now what ?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Information] The Danger of Not Having the Right Testing and Optimization Technology
    It needs to also aggregate customer data to help you bundle your audience into segments/profiles, which helps locate profitable opportunities and make informed hypotheses. Of course if I had used the word grave in front of it - grave danger , that would have really upped the hyperbolic scale. Oracle Marketing Cloud
  • HINGE MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Information] 5 Ways AEC Marketing Professionals Can Make an Impact on an Organization’s Bottom Line
    With various paid and free resources available, marketing professionals are able to measure tactics, activities, and interactions online. A few ways to pinpoint your ROI (online and offline) include: A Customer Relationship Management (CRM) system will help connect all your conversion and traffic information from different channels.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Information] Traditional vs. Predictive Lead Scoring: Hard Math
    Once you know whether you can use lead scoring or not, there are 6 different types of data to use when you calculate the lead score: 1) Demographic Information. Furthermore, the sales leverage granted from information surrounding buying signals will translate into increases in sales close rates. So what is it? Retweet? email addresses.
  • SNAPAPP  |  THURSDAY, NOVEMBER 19, 2015
    [Information] 5 Case Studies: Using Interactive Content in Social Media
    By crowdsourcing information about the preferences community members, they learned about the habits of their users — (mmhm, awesome data!). With information about the style, color, and pile their audience members prefer, Alabama Outdoors gave themselves the option to refine offerings and their content plan over time. Boston Content.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Information] B2B Content Marketing Execution: We’re Not as Mature as We Think
    To create content that attracts and builds customer relationships throughout the customer life cycle, B2B marketers must make a fundamental shift from focusing on features and benefits to delivering valuable information that drives business results. July 16, 2014. Because of this, they fail to retain customers or win their long-term loyalty.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 10, 2011
    [Information] How To Create Marketing That Doesn’t Suck
    How to create Marketing that doesn’t suck: Focus on your buyers’ needs to be informed, entertained or to look better than the guy or girl in the next cube. Consumers are bombarded with thousands of marketing messages per day. Millions of Americans have joined the U.S. “Do Not Call” list. There. said it. “But how?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 2, 2013
    [Information] 7 ways to get employees to adopt your enterprise social media initiative
    by Mark W Schaefer Hey Mark, very informative and relevant article. After all, we can get technology to do anything we want. But people? That’s a little more difficult … and that’s the opportunity I love! Role clarity versus role flexibility. Doesn’t that sound like an ideal work environment? This is a key idea. think.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 14, 2011
    [Information] Twitter for B2B Marketing Case Studies: Four Ways How Tweets Lead to Business
    This has become such a popular and fruitful business tactic that Twitter have included an entire section on how businesses can use Twitter to share information with interested potential customers, gather product feedback and build relationships with consumers, partners and influential people.  Time for a new phone system very soon.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [Information] B2B data decay and list rental – buyer beware!
    Since we sell individuals and not companies, it is critical to have the individuals contact information correct. (To obtain the full report email me John.Coe@B2BMarketing.com ). Here are three examples of the incorrect information from phone verification done by Adeptpros:  (The last names of contacts are withheld for privacy reasons).
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Information] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    To personalize your website, you'll need a database to automatically store relevant information on each visitor about their on-site behavior. People begin with needing exploratory information on the field, then progress into more and more specific questions related to your product and company. ESPN recently redesigned their website.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 13, 2010
    [Information] 7 Social Media And Content Marketing Articles You May Have Missed
    While there are probably thousands of articles answering that question from an editorial perspective, the amount of information that exists from an operational perspective pales in comparison. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Information] 6 Lessons to Help You Launch a Product Like Apple
    Be ready to deliver more information on the product via your website. This sounds obvious, and I suppose it is, but as soon as Apple finished its event, its website was running more detailed information about the new products. What lessons can we learn? Here are six things that spring to mind. Rehearse, rehearse, rehearse. Guess what?
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 5, 2012
    [Information] Employers: New California Law and New NLRB Decision On Social Media
    Likewise, the NLRB’s Acting General Counsel called for more specificity and approved Wal-Mart’s policy that contained the following, easier to understand, language:  “make sure you are always honest and accurate,” and  “never post any information or rumors that you know to be false.”. Let’s start with the NLRB decision.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 26, 2011
    [Information] A Brief Marketing Break: #NicheAmnesty and 14 Things About Me
    Although my focus on numbers has evolved, in business, information still fuels me. I am not a heavy consumer. Almost all of our information comes from online and old fashioned books. Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. Food is important.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 9, 2012
    [Information] Online Reputation Management: Defending Your Company from Google Defamation
    Call it curiosity, or call it a matter of ego, but we all want to know what kind of information is out there about us and what people are saying about us on the Web. Simply put, consumers are turning more and more to the Internet as a way of informing and validating their purchasing decisions. This is not a matter of vanity.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Information] 7 Inspiring Examples of Omni-Channel User Experiences
    If you walk into one of their stores, you’ll find sales associates armed with iPads that are available to give you on-the-spot, accurate, and up-to-date product information. With the company’s omni-channel initiative, you’ll find up-to-date and accurate product information at every turn. What Is an Omni-Channel User Experience?
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