SALES PROSPECTING PERSPECTIVES | MONDAY, DECEMBER 9, 2013
[Information] How Your Inside Sales Team Can Make the Most of Lists
This type of list is simple to go through and should not take a lot of research, as you can speak with the contacts and/or administrators to confirm the titles and contact information for the correct people. 'One of the first things we train new hires on is how to navigate a list in Salesforce.
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 24, 2013
[Information] 3 Lessons Learned from Lost Inside Sales Clients
Setting appointments or getting quick pieces of information can make or break some prospects, so you want to be sure your reps are available and able to connect. When clients end an engagement, it can be for many different reasons: budget, end of a campaign, decision to try a new inside sales team, restructuring within the company, etc.
BIZNOLOGY | MONDAY, AUGUST 6, 2012
[Information] Three Ways to Build Links in the Age of Google Penguin
Before such social applications such as Facebook, the only way to promote a source of information on the web was to link to it from your website. Image credit: Getty Images via @daylife. Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Why is this important? Internal Links.
VOICE-BASED MARKETING | TUESDAY, OCTOBER 8, 2013
[Information] 7 IVR Use Cases for Marketing, Sales, and Support Teams
You capture all their contact information and IVR responses for future marketing campaigns. This enables your team to take action to resolve issues or make adjustments as needed based on the information your customers have provided. Measure and Improve Customer Support with IVR Phone Surveys. Score Phone Leads Before Passing to Sales.
LEADER NETWORKS | TUESDAY, OCTOBER 11, 2011
[Information] Five Ways To Avoid the "Valley of the Social Tools"
We recommend developing a RACI diagram to include departments who need to be informed about the outcomes (e.g. Social strategy and social operations are causing big changes in business today -- online and offline. They've emphasized click-through and followers. However, well-conceived social business is far from frivolous or transitory.
WRITING ON THE WEB | SUNDAY, SEPTEMBER 4, 2011
[Information] 5 Blog Writing Lessons from the U.S. Open Tennis Championships
Steady as you go, writing at least twice a week, at least 300 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind. Every time I watch top tennis players compete, I learn something about blog writing. The US Open is on right now, through next weekend.
SYNECORE | THURSDAY, FEBRUARY 28, 2013
[Information] Real-Time Content Marketing and What SMBs Can Learn from Oreo
Today, though, everyone - not just journalists - is capable of accessing the latest and greatest (and not so great) available information about everything under the sun via, dun dun dunnnn, the Internet. Real-time is a buzzword that’s been increasing in velocity around the marketing and journalism industries of late. Anyway, here we are.
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 28, 2012
[Information] Pushy or Persistant: Is There a Difference When it Comes to Salespeople?
Its a judgement call, based on how often you have received conflicting information, their perceived mood that day, etc. Part of being a salesperson is having to stay on top of your prospects and active sales opportunities. Bob Marsh This is probably one of the key things that differentiates the decent salesperson from the great ones.
WRITING ON THE WEB | TUESDAY, AUGUST 2, 2011
[Information] Landing Pages: Get Readers to Take Action
There shouldn’t be any attempt to disguise it as a blog conversation, although you certainly want to talk informally and authentically in your content. How do you get readers to take action? Short answer: a landing page. Also known as a sales page, squeeze page). Sooner or later, you need to ask your readers to actually do something.
VERTICAL RESPONSE | FRIDAY, MAY 24, 2013
[Information] Networking Dos and Don’ts from an Event Pro
Follow up with people when you say you’re going to and with the information you promised. She follows up with helpful information and in a very timely manner. bad first impression not only reflects on you, but also on your business. Have your business cards with you at all times. Have a great handshake. Be clear and concise.
THE TOP LINE | FRIDAY, DECEMBER 3, 2010
[Information] Wondering what content your prospects find most relevant? Ask them.
What this means is that prospects will only pay attention to that information they deem highly relevant to their situations. After all, they’ve just gone through the entire buying process–and likely still remember what information they were seeking at each stage. As they should be. Know prospects’ priorities.
BLUE FOCUS MARKETING | FRIDAY, SEPTEMBER 21, 2012
[Information] Recalculating Route: The New Customer Journey
Thus, supporting the consumer’s buying process at each step as buyers seek to reach their goals from acquiring information and making purchases to experiencing and recommending products. Everything changes. You might say that even change itself changes. People consider whether they should be in the market for something.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 20, 2012
[Information] Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns
Foundation integrates the information it gathers and passes it to IO through a Web services interface. Someone at Pitney Bowes clearly got the message. The postal equipment giant has aggressively moved to become a provider of “customer communication technologies”, making 83 acquisitions costing $2.5 billion since 2000.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 22, 2011
[Information] HubSpot Spreads Its Wings
The URL calls can including parameters with customer information or other data, providing lightweight integration with nearly any external system. The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. This can be a pain-staking and error-prone chore.
SALES CHALLENGER | TUESDAY, JULY 24, 2012
[Information] Breaking Out of a Siloed Sales Culture
That’s why encouraging enterprise-wide collaboration and communication requires planned approaches to scale resources and provide directly relevant information to promote a positive sales experience – both from the customer perspective and the sellers’ standpoint. 2) Internal Processes. 3) Sales Compensation.
INDUSTRIAL MARKETING TODAY | THURSDAY, MARCH 17, 2011
[Information] Don’t Let Lack of Content Stop You from Blogging
The same repurposing and compilation tactic can be used with other existing content such as engineering data, performance characteristics charts and regulatory compliance information. agree. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. There is!
HUBSPOT | THURSDAY, FEBRUARY 27, 2014
[Information] How to Build a Pivot Table in Excel: A 1-Minute Explanation [Video]
pivot table is a versatile reporting tool that lets you summarize large amounts of data -- and extract relevant information -- without having to use formulas. 'This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. “They sound ridiculously complicated.” Just scroll on down!
WINDMILL NETWORKING | FRIDAY, NOVEMBER 16, 2012
[Information] 6 Questions to Ask Yourself Before Launching your Facebook Contest
This information is extremely important to determine the type of contest you should run and help you form a contest that will achieve your goals. . A successful contest is one that is well planned and prepared. Launching a social media contest may sound like an easy task, but its not. What are the goals of the contest? Increase likes?
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 4, 2012
[Information] All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks
When his image became tarnished, Caesar began covering the ‘news of Rome and the region’ to keep people informed, which at the same time, helped to increase his reputation. by Jesse Noyes | Tweet this Over the long weekend, football fans will participate in hard-fought, strategy-heavy fantasy football drafts. Who would be your first pick?
CHRIS KOCH | WEDNESDAY, NOVEMBER 7, 2012
[Information] I have seen the future of B2B marketing. It’s on Forbes.
But the Forbes platform is an important step in helping companies understand that there is a time for selling but there is also a time (generally much earlier in the sales process) when customers and prospects are simply looking to be informed, educated and entertained. Reinforcing the no-pitch rule. What’s Wrong with BrandVoice. Why Forbes.
HUBSPOT | THURSDAY, MARCH 6, 2014
[Information] 7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
” The talks presented at these conferences usually inspire, provoke, and inform our thinking and contextual references. 'TED (Technology, Entertainment, Design) is a global set of conferences owned by the private nonprofit Sapling Foundation, sharing "ideas worth spreading.” Have a listen. Seth Godin: The Tribes We Lead.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Information] The 7 Slides You Need for an Epic Monthly Marketing Report
You should know this information and constantly be testing new offers and landing pages in order to create new leaders generating even more leads. Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? But today, there's no need to struggle.
VIDYARD | MONDAY, OCTOBER 21, 2013
[Information] Tracking the Success of Your Sponsored Content
More often than not, the inventory supplier will provide you with a sponsorship information package, but you’ll still need to ask the following types of questions : Who is the audience/demographic? These tags let you add more information to a link and this extra information then appears in Google Analytics Traffic Sources.
THE ROI GUY | TUESDAY, AUGUST 13, 2013
[Information] Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging
Gartner indicates that” Newly empowered and informed buyers are taking control of the sales cycle, which should be cause for concern for many sales leaders.” 'According to Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” According to Ms. and “Why You?”.
HUBSPOT | SUNDAY, SEPTEMBER 9, 2012
[Information] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
Search Engine Land shared some great data from Shareaholic, informing us that Pinterest is sending more traffic to their users' websites than Yahoo organic search. Have you noticed anything different lately? Noisy yellow school buses, cute little backpacks, and excited children's chatter have filled the streets. That’s right. It’s confirmed.
E-QUIP | TUESDAY, MAY 29, 2012
[Information] E-Quip Blog: Making the Compelling Case for Change
But with some effort, you should be able to find information that supports what your leadership team is seeing--"wed better make this change, or else.". Tuesday, May 29, 2012. Making the Compelling Case for Change. When the pain of change exceeds the pain of staying the same, change is unlikely. That got everyones attention! Posted by. 25 PM.
BLOG MY CALLS | TUESDAY, FEBRUARY 4, 2014
[Information] 4 Words That Can Sink Your Marketing
2) Don''t Know What You Don''t Know - What if you are missing a MASSIVELY important piece of information about your business? '"We have enough data.". -. was on the phone with a marketer last week. The reason he couldn''t justify it? We have enough data.". Oh dear. That''s not good. Very Dangerous Words. Those 4 words seem innocuous enough.
BLOG MY CALLS | FRIDAY, NOVEMBER 1, 2013
[Information] How Conversation Analytics Knows An Appointment Was Set
It looks at them in context of several hundred other pieces of information. 'Conversation Analytics spits out data on nearly 50 individual metrics. One of these metrics is Appointment Set. Conversation Analytics can literally tell if an appointment was set on a call. What are the individual elements it analyzes to make that determination?
BLOG MY CALLS | MONDAY, OCTOBER 21, 2013
[Information] 5 Reasons Conversation Analytics Matters
Instead of simply providing referring data about calls, Conversation Analytics now provides in-depth and granular information about what happened on the call. 'We''ve written a lot of blog posts about what Conversation Analtyics can do, how it works, and how marketers can use it to make more money. This post won''t be that specific.
HUBSPOT | TUESDAY, APRIL 19, 2011
[Information] Marketing Lessons From the Cupcake
Your target audience likely has different preferences on how they access information, so publish videos to YouTube in addition to blogging, and try some targeted email campaigns that pull people to your site. If you have recently attended a wedding, birthday party or Bar Mitzvah, you likely have noticed how trendy the cupcake has become.
HUBSPOT | TUESDAY, OCTOBER 11, 2011
[Information] 5 Steps for Creating Successful Lead Nurturing Campaigns
Not only do they provide information about their offers and goals for each email, they also include the subject line and CTA they'll use to entice the reader to accept the offer. When it comes to effective marketing automation , one of the best steps you can take is making sure your emails are properly set up for lead nurturing success.
WINDMILL NETWORKING | THURSDAY, MARCH 15, 2012
[Information] How to Skyrocket Customer Engagement via Google+ Brand Pages
With all this information, there are a few important things we’ve learned about Google+: The most effective way to engage users is by posting photos. When it was launched last year, Google+ set out to be part of the burgeoning social networking space already dominated by Facebook and Twitter. based apparel giant H&M. Google
LEADSLOTH | MONDAY, JULY 12, 2010
[Information] Hubspot Review
For more information on LeadSloth’s methodology, see the webinar “ 7 Steps to Finding Untapped Revenue in Your Marketing Database “ Tags: Search Engine Optimization Social Media content marketing marketing automation hubspot review Inbound Marketing internet marketing search engine optimization Website Management Conclusion.
HUBSPOT | MONDAY, DECEMBER 19, 2011
[Information] 11 Guaranteed Ways to Get Others to Retweet Your Content
When tweeting, keep in mind the information your target audience craves and the problems they need to solve, and tweet that type of content most. After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. O60n8r - This is awesome.
MARKETING INTERACTIONS | TUESDAY, AUGUST 25, 2009
[Information] How to Use Existing Content in B2B Demand Generation Programs
What do they need to know to make an informed decision? Many of my clients don't have content suited for all stages of the buying process. Some of them have lots of content, but are stumped about how to use it effectively. So they think they need to start from scratch. Commenter Barrett Coakley posted: "Great idea. All good.
BIZNOLOGY | WEDNESDAY, NOVEMBER 6, 2013
[Information] Innovators Wanted: Marketing to Generation Live
Like the rest of Generation Live, he is comfortable with (over) sharing and expects instant access to games, information, media, and friends. 'Photo credit: MikeMonello. Although many digital marketers are still wrapping their heads around the Millennial Generation, there’s already a new cohort on the rise. Gen Y and Gen Live Personas.
LOOPFUSE | MONDAY, DECEMBER 19, 2011
[Information] The 2 Keys to Lead Nurture Messaging
It’s clear where the message is and where the promotional / informational stuff lives. can immediately find the personalized information I care about: how many miles I’ve accrued, what my account number is, etc. Interested in doing a guest post? Let us know ! The 2 Keys to Lead Nurture Messaging: 1. Get to the point.
WEBBIQUITY | SUNDAY, JANUARY 10, 2010
[Information] Best Cool Web Tools of 2009, Part 1
And, tired of filling out the same information over and over for each new social networking or profile site? An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Generate word-of-word referrals? SlideSix.
BIZNOLOGY | TUESDAY, OCTOBER 25, 2011
[Information] You’ve probably over-farmed your donors’ land
They also relied exclusively on the New York Times as a platform for development, a platform that is becoming less and less viable in the information age. Image via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. It is time to leave the land fallow and let the lists rest. Or fertilizers?
VOICE-BASED MARKETING | THURSDAY, JANUARY 30, 2014
[Information] Bacon, Mobile, and Self-Profiling Consumers at the 2014 Kellogg Marketing Conference
Tools like this take the guess-work out of data: consumers are literally providing the information businesses need to target them. We encountered some great predictions for this year’s trends, so we thought we’d share some of the most interesting tidbits here with you! Bacon > Hybrid Cars. There are bacon festivals. Mobile. Everyone wins.
WRITING ON THE WEB | WEDNESDAY, OCTOBER 13, 2010
[Information] Neuroscientists Discover “WIIFM” Center in Brain…
But here’s some new information, which could improve your marketing messages. recommend you visit the site, as it is clear and easy to navigate to find great information about buying decisions. Really Big News : They’ve found this WIIFM center located in the old brain ! Here’s an excerpt: www.SalesBrain.net.
WRITING ON THE WEB | MONDAY, JULY 19, 2010
[Information] Content Creating Processes: Do you know too much?
As a result, the audience gets drowned in data, images, peripheral information, and confused about the message. Too much information only confuses and dilutes the message. Have you ever felt like a secret agent who knows too much? Hopefully, you’ve learned what to share and what not. Write to teach and persuade. We know too much!
B2B MARKETING TRACTION | MONDAY, APRIL 9, 2012
[Information] How To Blog: Finding Your Blog Voice
Do you want to train or inform your readers? Identifying the voice of your blog can be tricky. What is the “voice” of a blog? It is its tone, its style, and how both of those fit its purpose. Determining the voice of your blog requires understanding your desired audience and knowing what will interest them. All of the above?
B2B MARKETING TRACTION | TUESDAY, MARCH 13, 2012
[Information] How to Blog: What Do I Write About?
like to see a separate news or media page for this kind of information, but it is acceptable way to post it on the blog as well. One of the top questions I get about starting a blog is, “What would I write about?” ” This question is particularly common for B2B marketers. Ask them what comes up commonly and blog about it.
THE ROI GUY | SATURDAY, AUGUST 31, 2013
[Information] How to Unseat an Incumbent?
Click here for more information. 'I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. Source: UBM Tech’s 2013 IT Buying Triggers – HowTech Purchases Are Ignited.
B2B VOICES | THURSDAY, MARCH 14, 2013
[Information] The Future of Social Media is Not Digital
That is a topic I personally follow regularly, and right now, I’m interested in content aggregation, especially in light of yesterday’s Google Reader news, and how individuals wade through the endless streams of information and vertical communities that help focus conversations. What is the next platform? Maybe. Maybe not. Great.
HUBSPOT | THURSDAY, OCTOBER 31, 2013
[Information] 10 Examples of Brilliant Email Marketing (and Why They're So Great)
An email that takes you a full minute to scroll through and is also chock-full of interesting information is the perfect email for them. 'At one point or another, we all need inspiration to do our jobs better. It helps us get through creative ruts, make the case to our boss for experimentation, and make our own marketing even better.
WRITTENT | WEDNESDAY, APRIL 10, 2013
[Information] 17 Ways to Recycle Content and Triple Its Lifespan
Informational videos made by other brands in your niche can be a fabulous starting place for blog articles, and it could even boost your SEO. Tasks that you do on a daily basis might be valuable information to your audience. Film your monitor while you’re hard at work, and utilize it for an informational screencast. Dive Deeper.
BUYEROLOGY | SUNDAY, JUNE 26, 2011
[Information] The Influence of the Social Buyer on B2B Business
By learning more deeply about new and emerging social ecosystems, social business models, and social buyer cycles, B2B business leaders can be better informed on the future direction of their organization. Image via Wikipedia. To date, it appears that many of the efforts to reach buyers remain tactical in nature.
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, MARCH 14, 2011
[Information] FREE 3/17 Webinar: Get the Inside Scoop on Your Prospects
Most companies think that salespeople know how to find their own information. And the problem with most sales training courses and books is that they teach the theory of information importance, but they don't teach HOW to find it. Today's article is by Sam Richter. Register now. __. Know More! Sales Intelligence.
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
[Information] Marketing Automation’s Next Frontier: Madison Avenue
Rather than push the business rules and logic over to the DMP, marketing automation firms need to bring this information into their platform, allowing it to improve today’s right message right time algorithm. This represents a significant investment but, for many companies, the application has been limited to emails and landing pages.
DIGITAL B2B MARKETING | TUESDAY, JUNE 21, 2011
[Information] Is LinkedIn Really for Sharing Content?
… Can LinkedIn truly become a hub for information-sharing? It seems the answer to the first question is a resounding yes, but LinkedIn has not become the hub for information-sharing. Does this information make you reconsider the importance of LinkedIn sharing? The truth is, LinkedIn isn’t where we share.
DIGITAL B2B MARKETING | WEDNESDAY, JUNE 1, 2011
[Information] Social Media Is Not Like Selling Used Cars
Share information from others freely. Like, comment on, or retweet good information, insight or entertainment from others. On twitter, a common guideline is only one out of every eight tweets should be your own information. What makes you think you have a solution? immediately jumped in with a solution. Big #FAIL.
VOICE-BASED MARKETING | MONDAY, JANUARY 20, 2014
[Information] Measuring the ROI of Trade Show Event Marketing
Nicole: “A vast amount of information is typically housed on company websites, so most marketing activity is designed to drive online traffic. Nicole recommends: Directing new leads from the event to a newly created or existing landing page with specific information, forms, or download options. Why Events Matter. Online Activity.
HUBSPOT | WEDNESDAY, JULY 31, 2013
[Information] Desktop & Mobile: One Content Strategy to Rule Them All
The most valuable information goes to the top. 'Inbound marketing is centered around being helpful. Instead of interrupting, tricking, or bombarding like the majority of traditional marketing avenues, inbound marketing focuses on integrating seamlessly into customers lives, and offering practical solutions. And here’s how you can get it.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 15, 2011
[Information] 5 Ways Sales Will Continue To Evolve
Better alignment with marketing : The changes in buyer behavior have altered the sales process, as most buyers are no longer dependent on the company as the sole provider of product/service information. by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior.
BIZNOLOGY | MONDAY, JULY 9, 2012
[Information] Every Digital Marketer’s Most Valuable Asset: The Extended Network
What we forget is that despite the distance and arguably impersonal nature of talking to people via the tiny computer in our hand, the correct definition of “network” (for purposes of marketing, that is) is this (also from M-W): an informally interconnected group or association of persons (as friends or professional colleagues). The result?
HUBSPOT | TUESDAY, MAY 7, 2013
[Information] Has Social Media Marketing Lost Its Way?
Meaningful social interactions typically: Occur one-on-one or in smaller groups whose members have something in common; Draw on context, historical or otherwise, to make the conversation more meaningful; Have a purpose, whether to delight, to inform, or to help. Fast forward six years. Has social just gone completely off the rails?
SALES PROSPECTING PERSPECTIVES | FRIDAY, SEPTEMBER 27, 2013
[Information] Sales Prospecting Perspectives Weekly Recap - Week of September 27, 2013
While there’s no clear-cut formula, we offer 10 tips to impart an opening statement that shows your humble, yet informative approach to teleprospecting. You can’t just put all your information out there; it’s got to be neat and catered to your prospects’ interests. 'Happy Friday! They’re people too, after all. if they’re at a loss.
MARKETING INTERACTIONS | TUESDAY, JUNE 22, 2010
[Information] Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
Give them information they find valuable, in formats they want to consume, in places where they spend their time. Just as in B2B marketing, give them information they value. Thanks to the attendees of today's Swiftpage Thought Leader webinar series - you were terrific. Someone has to monitor for Step Backs. Email Subject Lines.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 19, 2013
[Information] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
Albee: Get into the nitty-gritty details and provide helpful information about solving problems that specific prospects care about. 'by Amanda Batista | Tweet this Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. Well, that’s the point, really.
MARKETING ACTION | FRIDAY, MARCH 29, 2013
[Information] How to Get Started With B2B Marketing Metrics
According to a study by DemandGen Report , 40 percent of CEOs are tracking their marketing teams’ impact on revenue, and using that information to determine budgets and other marketing plans. B2B marketing has evolved over the past decade, including a growing emphasis on measurement and analysis. This is where marketing metrics become useful.
B2B IDEAS @ WORK | FRIDAY, OCTOBER 29, 2010
[Information] Character Study: Chiquita Banana
” As informative as it was catchy, the jingle went a long way toward familiarizing Americans with what was, at the time, still considered an exotic fruit. As with many animated advertising mascots, Chiquita Banana was the brainchild of an established cartoonist – in this case, Dik Browne, creator of Hagar the Horrible.
B2B VOICES | TUESDAY, FEBRUARY 26, 2013
[Information] So, What do Financial Marketers Want?
There’s no lack of information about the issue of trust in financial services these days. This means having conversations — listening and responding — and providing open, transparent information about what you are doing is more critical than ever. Content. There is clearly no shortage of data and this will only grow.
VOICE-BASED MARKETING | FRIDAY, OCTOBER 11, 2013
[Information] Google Study: When 70% of Mobile Searchers Call, It’s Time to Focus on the Phone
When they come across something that grabs their attention, they’re going to do the easiest thing they can do to get more information on a mobile device: click to call. 70% of mobile searchers call a business directly from search results. Think about the behavior of mobile searchers. That’s a lot of phone calls. m here to help you.”
DIGITAL BODY LANGUAGE | THURSDAY, JANUARY 22, 2009
[Information] You can't build your own television network
There have been a lot of posts about the growth rates in social media, and the way in which people consume their information. I was in a long conversation the other day trying to explain the importance of social media in the world of marketing, as I suspect many of us have tried. You get that. So why invest NOW? bought it.
B2B MARKETING UNPLUGGED | THURSDAY, NOVEMBER 17, 2011
[Information] Becoming Sally Part Two – Get to the Point
They also give the victims enough information to decide whether or not you’re relevant. Another way of not getting to the point is to blast too much information into a tiny place. Last week we talked about the first step toward becoming the Sally Field of B2B email marketing. That’s Sally Step One. what they should do next. Call me.
B2B MARKETING UNPLUGGED | THURSDAY, FEBRUARY 28, 2013
[Information] Six Ways to Not Suck at Selling Things to Me
Armed with this information, you can sound like you tried and you can avoid wasting the meeting asking dumb questions or making insulting generalizations. Did I send some message into the universe that attracts bad sales people? Is there a rehab centre nearby for under-performers? What is new is how absolutely atrocious they are. Seriously.
HUBSPOT | FRIDAY, MARCH 9, 2012
[Information] Extreme Homepage Makeover: How to Increase Your Conversion Rate 106%
Before: While the original homepage did a good job outlining its five different product lines, it failed to guide visitors to the right product due to a lack of information. The homepage of your company’s website is your most valuable online real estate. and for good reason. Homepage Makeover: A Case Study. What were the results?
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 31, 2011
[Information] Sales Leadership: Making Monday’s Marvelous
Have your information ready, make the meeting worthwhile, positive and set the tone for your desired culture. Sales Leadership: Making Monday’s Marvelous. However, as a sales leader you need to be prepared before that alarm goes off on Monday. had also set aside my clothing for Monday and after a final packing of few items, I was on my way.
CUSTOMER EXPERIENCE MATRIX | MONDAY, JANUARY 6, 2014
[Information] BrightInfo: Content Recommendations Made Simple
However, the system does not incorporate other information sources – meaning it can’t support mobile platforms (which don’t allow cookies) or use the central customer database a CDP would provide. 'I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. But what’s the CDP angle?
CONFLUENT FORMS | WEDNESDAY, MAY 27, 2009
[Information] 5 quick tips to writing better proposals (RFP responses)
Having that information on one page, the first page, makes a great first impression and says to the client "yes, we're thinking of you and trying to be helpful". be succinct Nothing makes a reader's mind go numb like endless shop-talk, buzzwords, and information that isn't requested nor has any impact on the project. Doubtful!
B2B MARKETING CONFIDENTIAL | TUESDAY, JULY 21, 2009
[Information] Customer Insight Three Ways
Third, what information channels do decision makers and influencers in the company use to make decisions? Of course, getting customer insight--the raw information--across these three dimensions is difficult. Tuesday, July 21, 2009 Customer Insight Three Ways Customer insight is important to marketers for many reasons.
WEBMARKETCENTRAL | FRIDAY, FEBRUARY 27, 2009
[Information] BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena
Jared’s focus is on managing the convergence of traditional and new media to effectively influence, inform and engage key audiences. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. to 9 a.m.
HUBSPOT | WEDNESDAY, JUNE 6, 2012
[Information] Facebook Finally Lets Marketers Launch Mobile-Only Facebook Ads
So if you're, say, a brick-and-mortar business, you're probably pretty used to people looking up information about you in the fly; and on the fly typically means they're using their mobile devices to do their research. You know what number three on that list was? And mobile is (shocker) growing. It's about time. Let's learn more, shall we?
WINDMILL NETWORKING | MONDAY, JANUARY 16, 2012
[Information] The Time is NOW for Social Media in the Hospitality Industry
Many are using Twitter and Facebook to keep travelers and locals alike in-the-know on local happenings, news and events, along with information specific to various relevant niches such as hotels, dining, arts and shopping. The definition of hospitality is “the friendly reception and treatment of guests or strangers.” Location-Based Loyalty.
HUBSPOT | THURSDAY, AUGUST 26, 2010
[Information] The March Of Twitter: Analysis of How And Where Twitter Spread
To answer that question I created a visual history of Twitter's growth, feeding data from Dharmesh Shah ( developer of TwitterGrader.com ) into OpenHeatMap to produce an animated visualization of the service's growth, along with information on the earliest users for each region. How did Twitter get those vital initial users?
MODERN B2B MARKETING | MONDAY, DECEMBER 10, 2012
[Information] 10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 1
KNOW content–this is informational content. by Dayna Rothman Last week I attended the BlueGlassX conference in Tampa, FL. This intimate, 125 person conference was jam packed with 2 days of sessions run by the best and brightest thought leaders in the internet marketing industry. 1) It’s not just content, it is content marketing.
HUBSPOT | THURSDAY, FEBRUARY 20, 2014
[Information] Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot
If email open rates are low, then why not try posting something in your social stream so you can feed your prospects the information they need at the time that they need it?". 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe here. Social selling -- it''s not just a buzzword anymore.
SAVVY B2B MARKETING | SUNDAY, FEBRUARY 21, 2010
[Information] Getting Provocative: How Visual Provocation Engages Buyers and Drives Growth
Visual provocation is about exploring and explaining complex ideas with compelling images, dynamic animations and information-rich graphics. His gift for informative and insightful graphics helped him influence the Pentagon's thinking on many key issues. This week we are happy to have a guest post by Britton Manasco.
WEBBIQUITY | SATURDAY, AUGUST 18, 2012
[Information] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
52% of consumers say they have stopped following a brand on Facebook because the information it posted had become “too repetitive and boring.” Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. And social media isn’t just about lead generation of course. Twitter.
ENGAGE | FRIDAY, JULY 20, 2012
[Information] Social Tracking Made (Almost) Simple With Google Analytics
Stay informed about the relationship between your content and the social web by subscribing to the Engage blog and following TMG on Twitter. There are many ways to track your social media efforts — Hootsuite, Bit.ly, Facebook Insights, SEOmoz, Klout and the list goes on and on. If you don’t know what you’re doing, find someone who does.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 25, 2010
[Information] A tweet fit for a queen
Twitter allowed me to broadcast these offerings and I found there was a great need for such information globally. But I learned that technical information would not do it alone. Today I’m privileged to feature a wonderful social web success story from my friend Imad Naffa. left Jordan to come to the US in 1980. Digg this!
ENGAGE | FRIDAY, SEPTEMBER 9, 2011
[Information] Just Another SEO Manifesto
Listen to your audience , and let their voices inform your recommendations. I f I had only one thing to say about search engine optimization, it’d be this: don’t chase the search engines, instead chase what the search engines are chasing. Search engines are in the business of getting people what they want.
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 15, 2012
[Information] The Secrets Behind Successful Company Blogs
The more specific information you have in your blog about your particular industry, the better the chance that you’ll be the expert resource that others look to for answers. According to Hubspot’s, State of Inbound Marketing Lead Generation Report, 2010 , “B2B companies that blog generate 67% more leads per month” than those who do not.
EMAGAZINE B2B BLOG | THURSDAY, FEBRUARY 28, 2013
[Information] What is Duplicate Content?: What you don’t know may in fact be hurting you
But the content is identical, so you copy and paste the same exact information on three pages. For many businesses, the number one headache is having a regular stream on content to put on your site, in the form of web pages, blog posts, whitepapers, videos, data sheets, etc. But this “duplication” can be caused by many factors.
WRITING ON THE WEB | WEDNESDAY, JANUARY 8, 2014
[Information] Expert Ebooks: More Ways Ebook Writing Goes Wrong
Experts know so much about their area of expertise that they tend to blast readers with a fire hose of information. 'In my previous post I mentioned that a big problem for experts who want to write and publish an ebook is this: like the spy who gets killed by his own agency, “they know too much.”. And this is where you exercise restraint.
WINDMILL NETWORKING | MONDAY, OCTOBER 15, 2012
[Information] Social Recruiting: Focus On Engagement Rather Than Promotion
Simply look at the current ways you are using social media in your hiring strategy and ask yourself this: What proportion of your social media use is aimed at engaging potential hires, informing people about you as an employer and interacting with candidates as they consider applying for – and joining – your company? To inform.
MODERN B2B MARKETING | MONDAY, DECEMBER 17, 2012
[Information] Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”
They want information immediately, and if they don’t find it they give up. was lucky enough to be able to catch up with Ekaterina and she took the time to answer some very important questions facing social media marketers and I also go her to talk about her upcoming book. Ekaterina: A mix of all three. Did he make make mistakes? Absolutely.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 16, 2013
[Information] 5 Tips For Better Sales Role Plays
As the trainer, you’ll be armed with great information and give the trainee the opportunity to use what they’ve learned about your product in a situation that’s as real as real is going to get. Sales Prospecting Perspectives is pleased to bring you a guest post from Christopher R. Snell Jr., Inside Sales Manager at Care.com. Don’t do that.
THE TOP LINE | MONDAY, NOVEMBER 8, 2010
[Information] Value proposition example for a professional service provider
Without a call to action, your value proposition is just information. Here’s an example of how a professional service provider can apply the do-it-yourself guide for creating value propositions in 3 steps. It uses the same formula as the green value proposition example I posted last week (immediately below). Tweet This! Digg this!
HUBSPOT | THURSDAY, MAY 17, 2012
[Information] How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
Now, let's learn what to do with the information. You're a rockstar inbound marketer. You spend your time figuring out how to increase your web traffic, generate more leads, and analyze your marketing analytics so you can keep your competitive edge on the web. Come on, what's more rockstar than that? But what's a marketer to do? Voila!
ENGAGE | TUESDAY, MARCH 15, 2011
[Information] What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t
Sure, their sites are also dotted with social media icons, but priority #1 is on getting someone to hand over their coveted contact information. I f you want to have one of the most-read blogs in all of content marketing, the formula is actually pretty simple. All you have to do? Write 2.4 years. Think you have the stamina ? posts per day.
IT'S ALL ABOUT REVENUE | FRIDAY, NOVEMBER 25, 2011
[Information] The Two-Step for Sales Enablement
by Melissa Madian | Tweet this There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team. After all, great content produces little results if sales doesn’t know of its existence. So I developed a two-step process for getting the content Sales needed in their hands.
HUBSPOT | THURSDAY, JUNE 23, 2011
[Information] LinkedIn Launches Personalized Ad Platform, Makes Ads Even Sexier
In a nutshell, the new platform personalizes the ads you see on LinkedIn using timely information from your LinkedIn network. The platform will include such social information as recommendations, connections, and company follows to deliver more useful and relevant ads to users. What exactly does this mean? Implications for Marketers.
HUBSPOT | THURSDAY, JANUARY 24, 2013
[Information] 20 Awesome Homepage Examples to Inspire Your Next Redesign
You’ll also notice the simple but attractive scrolling slideshow at the top, which helps give visitors additional information without adding clutter. A few weeks ago, we published a blog article featuring 15 examples of brilliant homepage design. And man was it popular! Albeit successful, many of the readers of that post. not just software.
DIANNA HUFF - B2B MARCOM | SUNDAY, NOVEMBER 7, 2010
[Information] QR Codes Have Potential But Not So Easy to Use
The information encoded can be text, URL or other data.. Tweet. I’ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune. What is a QR Code? The code consists of black modules arranged in a square pattern on white background. uh no. This worked.
MARKETING ACTION | TUESDAY, FEBRUARY 12, 2013
[Information] Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner
Beyond the basics, there will also be a Q & A session following the webinar for anyone needing further information. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. Read a summary of the bill here. You can look forward to hearing about: U.S. CAN-SPAM compliance overview.
HUBSPOT | THURSDAY, JUNE 23, 2011
[Information] The Pros and Profits of Podcasting
Many people value information that is not exposed to the public. Offering an exclusive opportunity to obtain information not readily available to the public will make your podcast more appealing and exciting. It's 2011, and chances are you find it convenient to listen to things on the go. As numbers grew, advertisers came into play.
SALES INTELLIGENCE VIEW | FRIDAY, DECEMBER 28, 2012
[Information] How to Create an Unforgettable B2B Customer Experience
Make sure to update each profile as information changes and log it into an easy-to-navigate database system or software.The last thing you want to do is forget to follow up on an issue a prospect brought to you. However, social media is just as vital for the customer experience as it is for managing the customer relationship. Listen.