Page 77 of 174 Previous | Next 
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 8, 2011
    [Information] 75 of the Best B2B Facebook Marketing Tips
    Mix it up a little between videos, photos, questions and information ( source ). Share exclusive, behind the scenes information. Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. Liking the Page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 15, 2012
    [Information] Social Media Good Samaritan donates tweets to save businesses
    ” How could social media, this recent tool of our information age, possibly be used to save the decades-old candy shop? By {grow} Community Member Pavel Konoplenko . The story begins like any sweet story should — with delicious ice cream. There were also articles and reviews covering the history of this beloved 40-year business.
  • CONFLUENT FORMS  |  THURSDAY, JANUARY 3, 2013
    [Information] The 5 reasons your business should be on G+
    One of the reasons they shy away from engaging with people outside their immediate network is because of how much personal information they have stored in their profile. We know, you've probably heard that Google Plus is a ghost town. That nobody uses it. That's nonsense, but we understand that's the perception. No paying to reach your fans!
  • B2B MEMES  |  THURSDAY, OCTOBER 6, 2011
    [Information] Worried That Journalist Robots Will Replace You? Say “I”
    Moreover, she sees some benefit in using software to replace those deadwood journalists who “don’t add any value” through their work: “Writers, for example, who simply gather information, get a few comments from people and then regurgitate it onto the page, should probably start looking for another profession. They are not going away.
  • HUBSPOT  |  MONDAY, JULY 30, 2012
    [Information] A Simple Calculator to Determine Your Monthly Traffic & Leads Goals [Template]
    Now you know exactly how many new customers you need your inbound marketing efforts to generate to meet your growth goals (based on the information you've input thus far). Pretty good information to know, eh? Or how about when he asks how your new fangled inbound marketing is going to help you drive leads to the sales organization?
  • MARKETING ACTION  |  MONDAY, MAY 20, 2013
    [Information] Herding cats? The Hidden Costs of Multiple Marketing Tools
    How do you use them to know where a prospect is in the sales cycle, and effectively share that information with sales? It’s a lot more information…and better results… for the same investment of time. That’s the good news. But on the flip side… How do you use these tools so they augment each other? An answer.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 4, 2014
    [Information] 11 B2B Social Media Takeaways from BMA14
    Jay Baer, author of “Youtility: Why Smart Marketing Is About Help, Not Hype” is always good for an entertaining and informative presentation, and his BMA14 keynote was no exception. Although the conference covered a wide range of topics , social media was a key theme in many presentations. Social Selling Gets Results. View tweet).
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2012
    [Information] 6 Guidelines for Exceptional Website Design and Usability
    Only use media and animations to help support content and information. If your site is English language-based, make sure information flows from left to right and top to bottom. So you're leveraging SEO and getting found online. Educational websites have a 30-60% bounce rate on average. And many times, they may never come back. Yikes!
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 10, 2009
    [Information] Deconstructing Twitter: Analytics for Reach and Impressions
    Primarily a tool for Twitter users to analyze themselves or their friends. *  Tweet Effect :   Provides information to you on how many followers you’ve gained/lost in the last X hours + (more importantly) which tweets might have helped you gain or lose followers. But where do you find benchmarks… tools for consistent measurement? 
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 1, 2011
    [Information] The Utility Of Social Business: 5 Strategic Wins
    It is just a matter of time before all consumers -- indeed, all users -- have a personalized, controllable digital identity which we can control to specify what information and interactions we want at different points in time. Today’s customer is looking for a personalized experience and relationship, demanding solutions rather than products.”
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 5, 2012
    [Information] 2012: The Opportunity for the Few in the Year of More
    On websites, they are improving information architecture to make the content, information and products they offer easier to find. Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. The Roots of the Year of More 1.
  • ENGAGE  |  WEDNESDAY, MARCH 12, 2014
    [Information] Shock to the System: Content Marketing Is Alive and Well
    Google the term “content shock” and all but one of the results are from January 24 or earlier—yet another example of how fast ideas come and go in today’s vast information stream. 'Are you a believer in content shock? For a few weeks in January, it was the talk of the content marketing blogosphere. And then … silence. Hardly. Genuine truth.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, MARCH 13, 2014
    [Information] What I’ve Learned Updating My Database
    I’ve spent hours deep in Infusionsoft (my CRM), LinkedIn and Twitter in order to update information about people, figure out who has changed jobs, and just catch up with people I’ve lost contact with. 'I won’t sugarcoat it. let my contacts database go. For years. Like four years. It’s been a lot of work! Bad move.
  • HUBSPOT  |  TUESDAY, OCTOBER 8, 2013
    [Information] How to Strategically Promote SlideShare Presentations on Your Blog
    They must have some valuable information. 'Let''s go on a little trip. Open up a new tab in your browser and search "how to use SlideShare." Wow -- over 50 million hits! You click on a couple of the results, and after 15 minutes or so of reading, you know how to create the most perfectly optimized SlideShare. It simply doesn''t work that way.
  • TOM PISELLO  |  THURSDAY, DECEMBER 23, 2010
    [Information] Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.
    If you don’t have anything important to say, or information of value to deliver, you won’t achieve engagement with users. Similarly, the more timely the information, the more popular it is. These engagements eventually led to incremental sales / revenue opportunities, improved loyalty and retention, cost savings and more.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 9, 2013
    [Information] Be Bold:know that you don’t know!
    When you know these things about the work others do, that information will make you better at your own work! 'Be Bold: Know that you don’t know! Ken:  This a guest blog by Jeff Shore on his new book.  I have written on this topic often, I believe it is almost a lost art in selling… I stress this with all my clients. Thomas Berger.
  • PAUL GILLIN  |  THURSDAY, DECEMBER 12, 2013
    [Information] I’ve Been Writing A Lot Lately, Just Not Here
    Earned media is more valuable because people volunteer to share your information. 'I only update this blog occasionally because most of my writing these days appears on other people’s websites. But my blog is still my home base. Here’s a round up of what I’ve been scribbling about elsewhere of later. new McKinsey & Co.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 19, 2013
    [Information] Referral Marketing Tip — Give Referrals Consistently
    He entered names, contact information and what each business offers into a spreadsheet. Referrals are a great way to generate new business. When someone is referred to you, this person is predisposed to do business with you due to the trust factor. He did this because he trusted me. She got the gig, by the way). But, that is pretty passive.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 14, 2013
    [Information] What eMagine Customers are Saying: Client Recommendations
    She has served as a trusted partner who is reliable, well-informed, and willing to explain complex concepts.”. 'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Information] Free vs. Paid Content Marketing – How to Choose?
    Rather than give away valuable information or content for which time and resources were spent, most companies ask for “payment&# when offering certain content on their websites, usually via a form requiring an email address and/or other personal information. by Maria Pergolino To give away or not to give away?
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Information] A Social Media Measurement Dashboard; One Approach
    It really measures the strength of your content; how informative and how interesting it is. If your content is either informative or interesting, it will be shared. A re your social media efforts working?  That’s one of the most misunderstood questions in marketing today.  There really is no “right” way to measure social media.  
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Information] How the Big Social Networks Use Email to Increase Engagement
    While the email does include a call-to-action to click through to your page Insights to learn more, I can't help but think some more juicy information could be included in this email. Instead, LinkedIn highlights the most interesting snippet of information and includes a link to learn more or take a relevant action. Pinterest. Google+.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Information] 5 Commonly Held Social Media Myths.Busted!
    While it’s still fascinating to study these modern myths, it’s not smart to rely on them when we have access to scientifically derived information. Link to valuable information. Ever since I first learned about Zeus and the magical world of Mount Olympus, mythology has piqued my curiosity of the human mind.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Information] 13 Solutions to Your Most Common Landing Page Problems
    Use similar terms to describe the offer behind the form on your landing page that your audience would use when searching for information on the topic. Sure, more traffic means more opportunities to convert visitors, but looking at the whole picture helps you make a more informed decision on what to fix first. right? Want to learn how?
  • HINGE MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Information] Tale of a Blog Overhaul (Slideshare)
    For more information on content marketing through blogging, check out our free Content Marketing Guide for Professional Services. 'Twelve years ago, Hinge created its very first professional services blog. It has seen many changes since then, but none as great as its most recent redesign. Tale of a Blog Overhaul from Hingemarketing.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Information] Conference Attendees: How to Get the Most Bang for Your Buck
    wanted to be a sponge and soak up as much information as I possibly could. 1) The Learner’s Conference Checklist: One of the most common goals for conference attendees is to simply soak up as much information as possible. 'Want to know the best way to waste your company’s time and money? No, seriously. Events networking
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Information] The Essential Landing Page Checklist: 16 Things You Need to Double Check
    There''s not a set length on the copy -- just make sure it''s informative and enticing, yet easy to scan. If you need help with making your copy informative and enticing, get a checklist specifically for landing page copy here. So why make them fill out information you don''t need? Landing Page Content. Images. Make sense?
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Information] B2B Experts: The Difference Between Social Media and Content Marketing
    Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. We have always needed to find ways to convey important information in useful and entertaining ways. Below are their answers to this question.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 22, 2013
    [Information] 4 Elements to Consider to Take a B2B Website Mobile
    The best way to capture information from potential customers is through landing page forms. Forms are easier to see and easier to submit contact information on desktops and laptops. 'At the center of your B2B marketing sits your website. Marketing your company to other businesses requires a top-notch web presence. Forms. Images/Video.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 6, 2014
    [Information] When Sales “Intelligence” is Actually Sales Interruption
    Sales reps should be able to determine interests based on the information within the sales intelligence tool, but this information isn’t always useful.  However, whether you realize it or not, some of these tools actually cause your sales team to ignore critical buying signals. In other words, they harm sales productivity. This is bad.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Information] Top Trends in A/E/C Marketing for 2015
    They’re on the go, looking to access information quickly and intuitively – and from a range of different devices. If firms fail to capitalize on new form factors, audiences will turn to online information sources that are easier to read and engage with regardless of the device they use. 1) Responsive Websites.
  • WEBBIQUITY  |  MONDAY, JULY 2, 2012
    [Information] How Much of Your Traffic “Should” Come from Search?
    In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. Even that doesn’t tell the full story.
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 5, 2011
    [Information] The Future of Pharma Marketing: In need of a social media & digital injection (Part 1)
    and by restricting their brand sites to simple online information centers, pharma marketers are missing opportunities to engage consumers and boost compliance.”. Subscribe to our blog to stay informed. Social Media Goes Untapped in Pharma. Numerous static websites populate the pharma landscape and social media goes untapped.  Enjoy!
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Information] 10 lessons on Walmart’s social media strategy
    By having a number of Twitter accounts, Walmart aims to provide information on Walmart’s major activities and initiatives – from sustainability to diversity, from healthier foods to charitable giving. 'Walmart is the world’s largest public corporation, biggest private employer and largest retailer. It is still a family-owned business.
  • AD YOUR COMMENT HERE  |  FRIDAY, OCTOBER 29, 2010
    [Information] Brain Zap: Content Production, Content Marketing, Curation, Post-Dating and Measurement
    Curating Information as Content Strategy (Conversation Agent, 26 October ) Content, which is anything that informs, educates, or entertain online, is your business digital body language… It is more attractive to buy from a business that has its act together. Thinking up blog topics can take a lot of effort.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 9, 2012
    [Information] When Inbound Marketing Goes Wrong
    Marketing automation helps you deliver relevant information over time to keep leads interested, engaged, and educated until they’ve made that decision” Besides, marketing automation also helps to: Raise open and click rates. The fact that Inbound Marketing is taking over traditional marketing methods is not news. Capture your target.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 5, 2012
    [Information] The Surface of Sales Intelligence at Microsoft’s #WPC12
    The addition of InsideView makes Dynamics an even more comprehensive solution for us because it not only provides the full complement of CRM capabilities, but also company information, contact details, and relevant connections.  Next week starts a fun fueled week at Microsofts Digital World Partner Conference.
  • 3D2B  |  TUESDAY, NOVEMBER 25, 2014
    [Information] Step by Step to B2B Appointment Setting Success
    This information is harder to find in standard data sources. It doesn’t hurt to ask data brokers and subscription houses if they have the information you’re looking for. Then, call the companies to obtain the missing information. So, how do you get more live appointments? Decide Who to Call. Build the Database from Scratch.
  • HUBSPOT  |  TUESDAY, MAY 1, 2012
    [Information] Analyze Twitter Data for Any Search Term [Free Tool]
    To give you a sampling of the different use-cases and information you can pull out of this flexible tool, I ran a few interesting reports and highlighted what I thought was the most useful information from each. Over the past few weeks, I've been working -- mostly in secret -- on a sweet new free tool. Here are a few things I learned.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 29, 2014
    [Information] How to Keep Email Newsletter Clicks & Readers on the Rise – It Really Works!
    It’s a new daily newsletter written by two female journalists, containing brief and informative news headlines written in a relatable tone, geared towards young, busy professionals, specifically women. Use this information to guide the direction of your content for each newsletter going forward. Take theSkimm, for example. BONUS!
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Information] The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
    Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. Personalization – Adding elements to your email that are personalized based on information you already know about them. newsletters).
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2011
    [Information] Google Takes Social Search to the Next Level with +1
    Google Profiles are at the core of Google's future plans for the discovery and sharing of contextual information. Instead, make your business social and create relevant information that will help to attract +1s and influence who decides to visit your site from search engine results pages. How Google +1 Works. Marketing Takeaway.
  • E-QUIP  |  MONDAY, OCTOBER 1, 2012
    [Information] E-Quip Blog: The Power of Focus
    We can retain only limited information in the conscious part of our brain (see the discussion of working memory below). Its the part of the brain that enables us to recall information that can be applied to cognitive or physical tasks. Monday, October 1, 2012. The Power of Focus. As a man thinks in his heart, so he is." Why is this?
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JUNE 18, 2013
    [Information] How to Make SaaS Gamification REALLY Work for YOU
    The user might enter information about their university experience and instantly see the profile completion go from 20% to 30%. Then the user might enter information about a past employer and see their profile reach 40% completion. SaaS Gamification Fun Factors. SaaS gamification works because it turns “work” into “fun.” Hunting.
  • DIGITAL VOICES  |  FRIDAY, DECEMBER 14, 2012
    [Information] HTML5 – an Awesome Option for Cross-Platform App Development
    These are the innovative ways of handling processes and information that could make HTML5 development the big winner over other front-end technologies. It is mostly used for sidebars and some secondary information. I recently had the opportunity to implement an app for a client using HTML5. The <Video> Tag. Semantic Structure.
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 11, 2011
    [Information] Linkedin for B2B Marketing
    But, it can be hard sorting through the tweets to find that shiny gold nugget of information. Just use the basics on LinkedIn and have stopped autoconnect to Twitter- Too much information (TMI) for my network. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 1, 2013
    [Information] Sales Prospecting Perspectives Weekly Recap - Week of November 1, 2013
    The 7 Habits of Highly Effective Zombies is an article that is surprisingly both inspiring and informative. Be excited about business opportunities, learn “polite persistence” by following a call plan, and actively listen to prospects and use the information you hear to find the true issues, pains and needs that your solution can fix.
  • SYNECORE  |  MONDAY, APRIL 15, 2013
    [Information] SoLoMo: Why Businesses Should Keep an Eye on Foursquare
    Moreover, in December 2012, nearly 86 million people searched for information on local businesses via mobile, a 25% increase over the beginning of the eight-month study period. 'This past week has been a busy time for SoLoMo app Foursquare. LOCATION, LOCATION, LOCATION. We’re making search better, every single day. SEARCH MOBILE.
  • GREAT B2B MARKETING  |  FRIDAY, AUGUST 10, 2012
    [Information] Top Three Signs Your Marketing VP Might Be in Trouble
    Whether it is through blogging, social media, or branded articles, your content should contain relevant information presented in a conversational way which gives credibility to your brand. Inconsistency is an important aspect of marketing, providing prospects with a continual drumbeat of information and relevant offers.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [Information] Email by the Numbers
    landing page is both a transition from the email to the offer and, optionally, a place to collect contact information. Limit required contact information to name, email and phone number. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. Email seems like the perfect solution. Set the goal.
  • LEAD VIEWS  |  FRIDAY, DECEMBER 10, 2010
    [Information] Improving Data Quality in CRM
    Whenever information spawns, it is easy to lose track of which version is the correct version. Today’s post is by Ben Bradley, Managing Director at Macon Raine, Inc. Bad data sucks. It kills CRM adoption, it reduces campaign performance and it confuses people. To improve data quality, we recommend a five step process.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 22, 2011
    [Information] Sales and Marketing Database Management – Think Taylor Swift, not Christina Aguilera
    It's not just job change that is eroding the quality of your data, a research study from MarketingSherpa finds that nearly half of the respondents to B2B marketing campaigns DON'T give valid contact information. contact record with incorrect information –from name spelled wrong to incorrect address. The Impact of Dirty Data.
  • SOCIAL MEDIA B2B  |  THURSDAY, JANUARY 5, 2012
    [Information] Big Data Provides Insights from B2B Social Media
    This data comes from everywhere: from sensors used to gather climate information, posts to social media sites, digital pictures and videos posted online, transaction records of online purchases, and from cell phone GPS signals to name a few.” And 21% of those surveyed admitted that they weren’t really sure what big data meant.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Information] How Data Science Is Transforming Sales and Marketing
    Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. 'What in the world is data science?  And why should you care? In fact, it’s moving the entire stadium. It’s a form of predictive analytics. Reports & Analytics
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Information] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    As a baseline: “Metadata” (literally, data about data ) is plural for all the bits of information that get coded into something, to define what it is and what it contains. For web pages, the metadata includes meta tags – helpful strings of code that convey important information about the content. Open Graph for Facebook. Corporate
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Information] Everything You Need to Master Email Marketing [Listly]
    Most of the other digital marketing channels -- blogging, social media, landing pages, etc. -- all have easy-to-find examples that can help inspire and inform your own marketing strategies. 'When you''re new to marketing, I''d argue that tackling email marketing is one of the hardest things you''ll do. Email is a bit different.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [Information] Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability
    Customers can choose email delivery days and the content they want to receive: sales information, order confirmations, invites, and/or inspirational emails.  . For subscribers going on vacation, or who simply need a break from the information stream, offer the ability to pause for a certain period of time. Email Subscription Centers.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Information] Online Display Advertising, Targeting, and Capturing Leads
    Such information to gather includes: • Minimal spend. A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Information] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    For more information on how the alliance can work for you, contact: Paul Mosenson. Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Below is our joint press release. Why the alignment? 
  • HUBSPOT  |  FRIDAY, JUNE 14, 2013
    [Information] How to Write a Fluff-Free Mission Statement
    Google''s is an excellent example: "Google''s mission is to organize the world''s information and make it universally accessible and useful. ". They could have said that like this: "Google''s mission is to utilize the digital information inputs of various sources and outlets and dispense it in a structure optimized for user-understanding.".
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Information] 15 Things People Absolutely Hate About Your Website
    5) Including a 'Contact Us' Form in Lieu of Contact Information. Let people get in touch with you via email, the phone, and social media, and make that information available on your website. They point readers to other relevant information, and help you improve the organic ranking for important pages on your own website. Shhhh!
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Information] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.  It will fundamentally change SEO.
  • CONTENT MARKETING TODAY  |  FRIDAY, APRIL 30, 2010
    [Information] Top 10 Takeaways from the 2010 Content Strategy Forum
    This requires an understanding of information architecture and user interface design. relatively small number of companies are really clued in to their prospects’ online information needs. Why An Effective Content Strategy is Fundamental to Effective Content Marketing. With that understanding, you are ahead of the game.
  • ENGAGE  |  FRIDAY, APRIL 15, 2011
    [Information] 3 Simple Social Media Lessons from the Bronx Zoo Cobra
    The backstory : On March 26, 2011, the Bronx Zoo informed the public that their reptile house was closed after a venomous adolescent Egyptian cobra was discovered missing from its off-exhibit enclosure on March 25. T here’s a reason the phrase “corporate stiff” exists. And on our Twitter accounts it shows. But where to learn from?
  • READYPULSE  |  MONDAY, OCTOBER 28, 2013
    [Information] Increase SEO – The Do’s and Don’ts of Content Marketing
    In short, the theory goes that corporate websites need to offer useful information – rather than purely promotional material – if they want to sell to people on the web. Content marketing is simply that: marketing with information. Content marketing is about offering information people want. What is content marketing? DON’T.
  • ONPATH  |  TUESDAY, DECEMBER 14, 2010
    [Information] I am not 140 Characters: A collection of Tweets never Twitted about on Twitter
    Wading through a sea of virtual flotsam/jetsam looking for islands of information. Article by Cale Helmer (Business Development Trainer - OnPath). Connect with him on LinkedIn and Twitter @Bluecontra1. At some point in time this year, a colleague asked me if I was on Twitter. “It’s an utter waste of time. ” There! Right?
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 26, 2009
    [Information] How to Create a Cool Social Media Email Signature
    One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A It clearly struck a cord, and traffic-wise, it didn't hurt that Guy Kawasaki tweeted the post. In fact.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Information] Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care
    Content marketing is the process of producing informative and valuable content to help your target audience educate themselves. The key is providing information without directly promoting your firm. 'As a professional services executive, you have a lot on your plate. So, what is content marketing? Content marketing helps increase both.
  • ENGAGE  |  FRIDAY, MAY 6, 2011
    [Information] Editors Gonna Edit
    Are the queries there because there’s not enough essential information? Or are they asking for information that takes the piece beyond the initial scope? I ’m having a hard time saying this: I don’t really like being edited. I also have a hard time saying the word “edited.”) And I’m an editor. I do this for a living,” I told myself.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 30, 2014
    [Information] Bacon, Mobile, and Self-Profiling Consumers at the 2014 Kellogg Marketing Conference
    Tools like this take the guess-work out of data: consumers are literally providing the information businesses need to target them. We encountered some great predictions for this year’s trends, so we thought we’d share some of the most interesting tidbits here with you! Bacon > Hybrid Cars. There are bacon festivals. Mobile. Everyone wins.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Information] Focus On Customers and Run Like Never Before
    Rather than using a traditional landing page with product information, the  Run Like Never Before  campaign links back  to the  Business Innovation from SAP site  to let people further explore how these innovations can enable their vision for their business. If you read this blog regularly, you know I write mainly about 2 things. Strategy
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Information] What An Advocate-Centric Marketing Organization Looks Like
    And now, as more buyers increasingly turn to more trusted sources of information to get the real skinny on products, such as colleagues and other peers instead of corporate web sites and marketing campaigns, the modern marketing organization welcomes the latest member to the family: Introducing the Advocate Marketer. See you there.)
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 30, 2013
    [Information] 5 Reasons Why Content Marketing Is So 2012
    There’s an abundance of quality information on the internet, which is why content marketing is increasingly less effective unless you’ve got an inbound strategy which extends to social media and guest blogging. 'Image credit: Kromkrathog/freedigitalphotos.net. Have you heard the news? Committing random acts of content is so last year.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 22, 2013
    [Information] Are Free Giveaways a Worthwhile Business Strategy?
    Every field in a lead capture form adds a new obstacle through which prospects have to pass before you get their information. Every additional field also increases the risk that prospects will drop off, which means you don’t get their information. At events, however, it’s much easier to get a prospects information.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Information] Why is SoLoMo Beneficial for Business?
    Furthermore, it is necessary to ensure you have information about your business readily available. 'As a local business, you may have come across the term SoLoMo. The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. Think Local. Spend on Mobile. Follow @deannabaisden.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    [Information] The Disruptive Technology that will Replace Facebook
    It’s why Google and others are investing in research on how to smartly predict what information and conversation you’ll want–so they can serve it up without you having to ask for it. By Neicole Crepeau, Contributing {grow}  Columnist. Here’s why I’m right. We aren’t loyal to Facebook, though. The
  • DIGITAL VOICES  |  TUESDAY, AUGUST 20, 2013
    [Information] Applying the Scientific Method to Proving Social Media Results
    Twitter, Facebook and LinkedIn give you this information on any link based post, so it is easy to track your performance on either a post-by-post, weekly, or monthly basis and refine your social posting strategy based on your performance. 'There’s no way around it - there’s a problem with measuring our social media efforts.
  • DIGITAL VOICES  |  FRIDAY, JUNE 28, 2013
    [Information] This Week in Digital Strategy 6.28.13
    One in three shoppers will use their smartphone to find product information instead of asking an employee. 'Happy Friday, everyone! This week provided some great insights into the world of digital strategy. Get the full scoop in the roundup below. Ways in Which Mobile Coupons Help Businesses via Zeebric.
  • INSIGHTIQ BLOG  |  TUESDAY, AUGUST 16, 2011
    [Information] Direct Mail Darwinism: Surviving in the Digital Age
    Never is this more prevalent than in the pharmaceutical industry as frequent changes required in the Important Safety Information (ISI) necessitate new print inventory. If history is to be trusted, in 1748, a middle-aged Benjamin Franklin scribed a maxim that today is seemingly as elemental as his discovery of electricity. 
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 31, 2010
    [Information] 3 Basic Social Media Tips For All Local Home Improvement Contractors
    Some use it to research information. It must be professional looking, informative and able to bring them to whatever the next step is that you want them to take leading to doing business with you – a “call to action.” Is your website copy concisely written and richly informative? The total value of the three bids was $87,000.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 13, 2010
    [Information] 6 Ways Twitter Can Pioneer Online Advertising
    to attempt to get basic analytic information. If Twitter were to provide advertisers with analytic information, it is likely many business owners would advertise solely to have access to that information. Currently, only large companies are advertising on Twitter, reportedly spending as much as $100,000 for Promoted Tweets.
  • MARKETRI  |  THURSDAY, OCTOBER 4, 2012
    [Information] 4 Ways Inbound and Outbound Marketing Can Work Together
    It’s a great way to create up-to-date and interesting information in digestible bites that will appeal to your target prospects. It’s not exactly breaking news that inbound marketing is the reigning king of conversation (and recommendations) in the marketing world as of late. Not the way I see it! Follow Up with Content.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 27, 2014
    [Information] 6 Lead Scoring Lessons for Better Lead Conversion
    We would argue that 100% of those firms that implement this approach will fail to realize the full value of lead scoring unless they align their organizations to take advantage of the information.  For sales, the context and background of the campaign can help them drive educated and informative conversations with prospects.  license.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2012
    [Information] How to Make Your PR Pitch Stand Out in Crowded Inboxes
    journalist should be able to scan through your pitch and quickly pick out the important information. Your pitch should get right to the point and provide only the absolutely necessary information. Journalists receive hundreds of emails every day from public relations professionals. But how can you do that? Use Lists. Keep it Short.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 12, 2013
    [Information] Are You Ready to Talk to theTrade Media?
    Time is of the Essence – Always make sure you provide information asked of you. If you tell a reporter that you are going to send him/her more information, make sure you do. Now that the trade show season is upon us, I thought I’d dust off a post from Rosemarie Ascherl on tips on handling the media. What do you want to say?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 2, 2012
    [Information] How to Build a Lead Qualification Team
    Lead qual reps need to find out as much information as possible about a lead so the sales reps can formulate a strategic approach. They find information by asking questions, and natural curiosity will guide their conversations in a smooth, approachable way. Right from the start, inform the team of their responsibilities.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 24, 2012
    [Information] 5 B2B Sales Tips from Sun Tzu’s “The Art of War”
    In one day, the Internet is filled with enough information to fill 168 million DVDs [ Link ]. Using tools such as connections and trigger alert s , a sales professional is delivered an incredible amount of real-time information to know and understand a potential prospect. Know your prospects and know yourself. Don’t be pushy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 21, 2014
    [Information] Share Your Marketing Success Story! Deadline For The Markie Awards Extended
    Visit the 2014 Markie Awards page for submission details and information on previous winners. 'It’s about that time again, to strut your marketing stuff and vie for a Markie Award! Don’t fret if you’ve yet to submit your all-star story! The 2014 Markie Awards submission deadline has been extended to Sunday, August 31.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Information] The 1 Key To Success In Content Marketing (And Life)
    As an old, but immature industry, content marketing needs as much reference information as possible so that the industry can continue to grow.”. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Information] B2B Prospecting Data Just Keeps Getting Better
    the HIMMS Media Group, and the Business Information Industry Association. 'The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Self-identifying keywords used on the company website (ALC). Stevens.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 30, 2010
    [Information] Podcasting As Content Marketing: An Interview With Podcast Pro.
    Audio, video and photo files all have the capability of carrying some text information, which is called meta data. It can be caption information, copyright information and so on. The more information you complete the better it is for you when search engines look at those files. It can happen when you a create podcast.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Information] Marketing That Helps People? An Interview With Jay Baer
    It’s about a six step process for creating Youtility in your own company (including detailed information on ROI and how to measure). 'If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. started my career in political consulting.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2011
    [Information] 4 Email Marketing Tips From Email Spammers
    Or they want a click to collect your banking information. Use language in your subject lines and email copy to connote thought leadership, and recipients will be chomping at the bit to be the first to share this new information with their networks. Would you believe it? Remind people they can trust you. Stay trendy. So stop and think.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 14, 2010
    [Information] Growing your business in a world without Google
    In a perfect world, you'd outline your objectives in terms of profits, though with new marketing channels, you may not have enough information yet to know what's available. Most consumers are overwhelmed with information. Image by PhotoJonny via Flickr. by Tim Peter. How much of your traffic comes from search engines? Can't imagine it?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 12, 2013
    [Information] Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner
    Beyond the basics, there will also be a Q & A session following the webinar for anyone needing further information. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. Read a summary of the bill here. You can look forward to hearing about: U.S. CAN-SPAM compliance overview.
  • HUBSPOT  |  MONDAY, SEPTEMBER 10, 2012
    [Information] How Dynamic Content Makes Your Marketing a Helluva Lot More Personal
    Relevancy is all born from information. Not just demographic and contact information, but saved insights about the materials that have mattered to a particular lead or customer across their relationship with your company. mean, just what drives all this highly adaptive content? And how does it affect a lead's decision-making process?
  • BLOG MY CALLS  |  TUESDAY, JUNE 4, 2013
    [Information] "So.Call Tracking is Showing Us We Don't Get Any Calls''
    But either way the information is valuable. For example, if you''re expecting a certain marketing tactic to generate dozens of phone calls each day and yet it doesn''t, that is good information to know. It is critical information that will help you spend your money more effectively. 'Today I spoke to the owner of an SMB. Silly.
  • JUNTA 42  |  WEDNESDAY, APRIL 18, 2012
    [Information] Optimizing Social, Search and Content: A Q&A with Lee Odden
    Another major issue I see is that companies create content to exclusively promote their agenda without considering what kind of information their target audience wants. They’ll search for more information or additional examples of the viral object. He is truly one of the stand-up guys in our industry. Is the SEO-only agency dead?
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Information] 10 (More) Marketing Terms You Need To Know
    It is the middle-man of software information. Sometimes, users don’t know what you want them to do with the information you provide, so you must include a strong Call-to-Action telling them what to do next. 'Anyone working in Digital Marketing can tell you that the acronyms for marketing terms often leave you thinking, “WTF?”
  • STORIES THAT SELL  |  TUESDAY, JUNE 10, 2014
    [Information] How to Cue Up Hard-Hitting Customer Quotes
    quote that looks like this… “No other database in the company provides that information…” might be changed to… “No other database in the company provides the information that [product name] does." 'There are times when, magically, customer quotes are exactly what you dreamed they would be.
<< 1 2 ... 75 76 77 78 79 ... 173 174 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...