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  • HUBSPOT  |  SUNDAY, JANUARY 20, 2013
    [Information] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
    Essentially, Graph Search (which is currently in beta) will show you the information that matters to your life based on your network, instead of results based on what matters to a bunch of strangers. The way we optimize is about to change drastically. Facebook and Bing are collaborating to put a larger dent in the world of social and search.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Information] 11 Helpful Resources for Improving Your Business Skills
    For these skills, which require absorption of new information, repetition, and practice, we recommend taking more formal approach. Business podcasts serve as a great way to stay informed and inspired when you're on-the-go, like on a run or during your commute. Business" is quite a versatile topic with many components. My last tip here?
  • BIZIBLE  |  WEDNESDAY, JUNE 22, 2016
    [Information] ABM Analytics: What Should You Focus On?
    Using an algorithm to predict the likelihood that an account will convert to a customer, account engagement scores wrap up the success or lack of success of ABM efforts for any particular account and inform both the marketing team and the sales team of the best next step. That is the goal. Everything else is an indicator for revenue.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Information] MarTech Momentum Continues into 2015
    Sharing files and information impacts productivity and can simplify the life of marketers and customers. Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. Example: Twilio —seen on Highway 101 in Silicon Valley.
  • CONTENT STANDARD  |  TUESDAY, JULY 12, 2016
    [Information] 4 Ways Marketers Need to Change How They Measure Content Marketing ROI
    Anything Organic Search : Unfortunately, so little information is provided about organic search traffic in Google Analytics now, it’s become almost meaningless. If you need more information to dig into the organics of your site, you’re better off finding another tool to do so. 2. How do you define leadership in business?
  • LEAD LIAISON  |  TUESDAY, JANUARY 26, 2016
    [Information] Taking the Next Step after Implementing Marketing Automation
    Try offering valuable information and educational content to encourage leads and get them excited about what is to come. As important as planning is to the success of marketing automation , it’s also important not to drop the ball after a marketing automation campaign is implemented. Begin with Micro-Campaigns. Sourcing Good Content.
  • WRITTENT  |  THURSDAY, OCTOBER 24, 2013
    [Information] Does Your Content Neglect the Middle of the Marketing Funnel?
    Targeted information designed to give more information. Your middle-of-the-funnel content is what will keep them coming back for more information as they make the decision. If they’re looking for more information, will a discount make up their mind? Include any information you want potential buyers to know. Videos.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 12, 2015
    [Information] The Demise of the Deliverability Reputation Score
    The sooner you realize that the reputation score died three years ago and move to refocus your efforts on important information, the better off you will be. It’s time that we get real about Sender Score and any other attempt at a singular email deliverability reputation score. Most of you just don’t know it yet. Panic Mode.
  • HUBSPOT  |  MONDAY, MAY 21, 2012
    [Information] 7 Infographics That Make the Case for Mobile Email Optimization
    If you're interested in leveraging the power of mobile email, we've compiled the 7 best infographics we could find to help you stay informed and get started. If you haven't thought about optimizing your email marketing for mobile yet, your email marketing program may face some seriously sad results. Probably not much longer, right? Donovan
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Information] Facebook Study Shows Brand-Related Posts Drive Highest Engagement
    To learn how to analyze your Facebook Insights to inform your content strategy, check out our informative blog post and video on the subject. What's the secret to an engaging Facebook business page? About the Facebook Study. Book your trip today." Facebook's travel brand example). Facebook's travel brand example). Study Results.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Information] How to Monitor and Improve Your Site's Load Time
    If your business operates in multiple countries, you can look at using a content delivery network like Cloudflare , which stores your website''s information closer to the user''s location. Despite the seemingly instant nature of the web, information and content often have to travel long distances before it gets to you. Sound familiar?
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Information] How to Find and Target High-Value Keywords for Your Business
    Keyword.io has the disadvantage of only using Google data, but it's handy in that it not only does keywords, but also looks at Google Trends information and lists the pages you have to beat for that keyword. 3) RankTank Infinite Suggest Keyword Tool. But -- the BIG but -- it worked. How to Find New Keywords. Sweet! Clicks. Position.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 9, 2011
    [Information] 22 Effective SEO Tips to Optimize Your B2B Website
    Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Within one hour of us uploading a  demand generation white paper for our company, we received a Google Alert informing us that Google picked it up on Scribd. Now that’s quick! Blogs have both. Don’t rely on Google.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Information] K’s Top Five for the Week – March 20
    Hope you find this week’s picks to be helpful and informative. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. So does it?
  • SAZBEAN  |  FRIDAY, JANUARY 21, 2011
    [Information] The “ME” in Social Media is not about You
    Remember what the “me&# needs are The “me&# needs of your company aren’t just marketing and advertising, you’re also getting valuable feedback and information for sales, customer service and product development. The “ME&# in social media refers to individual consumers, not to you personally.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 4, 2015
    [Information] How to Perform an Onsite Audit: Rinse & Repeat
    Whichever schedule you choose, make it a point to regularly update your information in the future. Extra items come up, things that need to be communicated, elements to remember, etc… keep a notes section available for a spot to put this information in the future. How do you create habits that will ensure this? Stay Organized.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Information] 6 Lessons to Help You Launch a Product Like Apple
    Be ready to deliver more information on the product via your website. This sounds obvious, and I suppose it is, but as soon as Apple finished its event, its website was running more detailed information about the new products. What lessons can we learn? Here are six things that spring to mind. Rehearse, rehearse, rehearse. Guess what?
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Information] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    Term: Provide more information about targeted keywords. The most common way to capture this information is to have hidden fields in a form on the landing page, and pass the values of these parameters into those fields. This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. Medium: CPC, email, etc.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Information] Tim’s Top 10 Tips For The Bestest Website Ever
    They always have the best, most up-to-date and accurate information. Today Tim is back on the blog to share his 2nd post in his monthly blog series. Let your nephew design your company’s new logo. That kid’s seen plenty of logos on the interwebs, and he’s been using the Photoshops for 3 months! 2. Simple math. You need one.
  • MARKETING ACTION  |  FRIDAY, JANUARY 16, 2015
    [Information] Buzzword Watch: Stop Saying That. Really. Stop.
    Sure, a ton of it is, but much of it is good (even really really good): It serves the customer, the reader, the prospective buyer; it’s informative, entertaining, well thought through, and well crafted. Information is plentiful and accessible, with every bit of it continuously jockeying for best position to be found. Trite. Repetitive.
  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Information] An Intelligent Approach to Influence Measurement
    The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores. This information can be imported into CRM and marketing automation packages, easing what is usually a laborious manual process.
  • BIZIBLE  |  MONDAY, NOVEMBER 16, 2015
    [Information] 12 Stats On B2B Clients of Paid Search Agencies from the State of Pipeline Marketing
    The stats progress from persona-based information to trends, budgets, channels, attribution models, priorities, pipeline marketing, and more. The next 12 statistics are based entirely on the responses from companies who partner with an agency to manage their paid search and paid advertising. Read on, it only gets better. 1.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 1, 2016
    [Information] What B2B Marketers Need to Know About Social Media in China
    Also, they can post unique content that’s valuable and relevant to the audience, as well as brand updates, service/product and promotion information, and interesting relevant stories. People use it to follow news and celebrities, find interesting topics, and learn and share information. B2B marketers face a similar challenge.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 13, 2013
    [Information] What You Need to Know About Using Google AdWords Content Campaigns
    ” Content and Display campaigns work in very similar ways, where you place targeted ads around relevant content and information across different websites all within Google’s network of partners. If you’re interested in testing out content campaigns or just looking for more information; check out Google’s Getting Started Blog.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 26, 2011
    [Information] Do We Need Generally Accepted Marketing Principles? – by Steve Gershik
    While it’s easy to find information on the Web today about technology, and consultants who focus on process are rampant, there is less information available on how to attract, hire, train and retain the best people to make your demand generation efforts successful.  We’re honored to bring you insights from him.
  • JUNTA 42  |  MONDAY, FEBRUARY 2, 2015
    [Information] You Are Publishing Too Much (and Failing)
    They are not developing loyal, opt-in audiences by becoming the leading informational providers in their industries. “The essence of strategy is choosing what not to do.” – Michael Porter. More than anything else, this quote has been in my mind lately. think all of us content marketers need to be mindful of this. podcast is now available).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Information] 20 Online Marketing Tools That Boost Campaign Results
    The profile shows information about the web server, hosting providers, content management systems, and much more. AdWords Editor is a free tool offered by Google that allows you to download your paid search campaign information, make changes with editing tools, then upload the changes to AdWords. SEO Tools. What is it? What is it?
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Information] 6 Tips for Understanding the B2B Business Decision-Making Process.
    It helps organize information and sets expectations with the reader. Become a trusted source of information and content for your industry and the challenges its professionals face. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. Why buy?
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Information] Traditional vs. Predictive Lead Scoring: Hard Math
    Once you know whether you can use lead scoring or not, there are 6 different types of data to use when you calculate the lead score: 1) Demographic Information. Furthermore, the sales leverage granted from information surrounding buying signals will translate into increases in sales close rates. So what is it? Retweet? email addresses.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 2, 2014
    [Information] Why CMOs and CIOs Are Different and How to Bridge the Gap
    read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). Flickr Photo by Scott McCleod, Some Rights Reserved. I am a CMO who has worked with CIOs my entire career. Let’s start with the CMO.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 6, 2014
    [Information] Is Ebook Writing Different than for a Blog, Webpage, or Printed Book?
    But in general, writing for digital is more conversational and informal. Webpage, or Printed Book?" Are there any grammar or style differences? Formatting issues aside, what are the rules and best practices to improve readability and boost readership numbers? Or, is it any different? They could be wrong. Don’t assume anything.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 6, 2013
    [Information] B2B Tradeshow Marketing: No Booth, No Problem
    They dressed up representatives in matching costumes that went with the same theme in the ad and floor tile, and the reps walked the show with handheld tablets to provide information and demos. If you decided late in the game that you must attend a sold-out trade show, there’s still hope. An article in B2B Magazine, No booth?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Information] Why Website Engagement is the New Marketing “Must-Have”
    Although company websites were found to be the most popular channel, buyers are not satisfied with the level of information offered; only 37% of B2B buyers think websites are the most helpful channel for this purpose. How crucial is website engagement to revenue generation? Your Marketing Efforts Need to Be Where Your Prospects Are.
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Information] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    If no information is available in the cookies, the visitor is tracked as a New Visit. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Visits. New and Returning Visits.
  • FATHOM  |  THURSDAY, SEPTEMBER 10, 2015
    [Information] Fathom SEO Pulse: 9.10.15
    In this study, the columnist dives into why his client lost its featured snippet to a competitor and uncovers information on how to get one in the first place. It turns out that page quality, structure, author information, comments and link profiles could be factors. *The Consumer Brand SEO Pulse is now the Fathom SEO Pulse!*. link].
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Information] 17 Compelling Stats That Make the Case for Smarter Site Design
    Source: Econsultancy ) ( Tweet This Stat! ). 7) 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications. As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night.
  • ACT-ON  |  TUESDAY, DECEMBER 22, 2015
    [Information] Tips to Improve Customer Loyalty: Necessity is the Mother of Retention
    Let them narrow down what information they want to receive from you and/or how often they wish to receive it. My to-do list is clear, and all I have left to do is write a blog post about customer retention. First, I need caffeine. Parked in front of Starbucks, I remembered they had sent me an email this morning. Come in after 2 p.m.,
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Information] The 7 Aspects of Inbound Marketing Most People Screw Up
    The goal is to provide the most informative and comprehensive website thus providing great products and a great informational resource. Your 'About Us' page is merely a tool to give new visitors insight into your business and send them to the appropriate section of your website for information that is of interest to them. don't.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [Information] Break the mold: Why content marketing needs to be like a chalupa
    Exploding information density and competition for limited attention has dramatically changed the economics of the space and what it takes to succeed. Blog posts and how-to videos still work of course, but they are probably becoming less effective in a saturated, information-dense world. Thinking like a media company. Taco Salad.
  • MARKETRI  |  MONDAY, JANUARY 14, 2013
    [Information] Marketri's President and Owner Appointed to Bucks County Workforce Investment Board
    For more information on the Bucks County Workforce Investment Board, please visit www.bc-wib.org. Said Andrews, “I am honored and privileged to serve on the Bucks County Workforce Investment Board, and look forward to doing my part to help the organization share its mission and strengthen our local workforce.” wib.org.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Information] Is social media effective for B2B lead generation?
    Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. What’s all this have to do with social media? Not bad!
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 4, 2012
    [Information] Employers: More Employees With Personal Mobile Devices Means More Problems In The Workplace
    First, on a practical level, employers should not want an employee to possess any confidential work-related data or information on their own personal devices.  Did you know that social media policy prohibiting employees from using social media on company time is invalid? Black Friday and Cyber Monday have come and gone. 
  • 3D2B  |  TUESDAY, JANUARY 19, 2016
    [Information] How to Maximize Results from the Most Effective B2B Content Marketing Tactic
    Think about what you need to know about each of your leads to follow up effectively, making sure that you provide relevant information. If you need detailed information, put together an attendee questionnaire that will enable you to gather it in an organized way. “Productivity is never an accident. If so, it’s not surprising.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 26, 2015
    [Information] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    It is absolutely essential to give internal stakeholders ownership of some aspect of a business’s content marketing program by asking them to contribute editorial content regularly and sharing published information on behalf of the organization. Don’t they know they’re being lied to? NOT EVEN DIET COKE! Such sad sacks.”
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Information] Welcome to the Era of Engagement Marketing
    Armed with extraordinary information access, they are forming opinions and drawing conclusions well before they choose to interact with a particular company. Author: Chandar Pattabhiram Hey, you talkin’ to me? But today’s digital, social, mobile world has made it very hard to drive that cycle. Evolution #1: Marketing is in the drivers seat.
  • LEAD411  |  TUESDAY, AUGUST 26, 2014
    [Information] B2B Email Lists Buy Guide
    160+ years before “big data” became a popular term D&B was collecting information about businesses. Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data? When I first founded Lead411 I could count on my hand which companies sold b2b email lists. Which is scary! ZoomInfo.
  • LEAD LIAISON  |  THURSDAY, AUGUST 18, 2016
    [Information] Buzzwords in Marketing Automation: Inbound Marketing
    This information makes it easy to run a powerful inbound marketing campaign. You have people coming in from multiple traffic sources and once they arrive on your site, they engage with different pieces of information. Inbound Marketing: its meaning and how it relates to marketing automation. They realized something else, too, though.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Information] 8 Key Changes In Google Search B2B Marketers Should Know
    Subscribe to our newsletter to get access to more specific information like this, as well as company updates, announcements, etc. As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. The key takeaway? Guest Posting for SEO.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Information] Why Video Is Crucial to Your Marketing Automation Strategy
    And if Jackson only watched 10% of the Product A feature video but 95% of the Product B feature video, you better bet you’d be sending him more information on Product B! Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. And you’re not alone.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    [Information] How to pitch a blogger
    Who needs more information?  willing to post but needs more information. Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? Just how do you pitch a blogger? Who is spitting mad? Who needs a little prodding or convincing?
  • WRITTENT  |  WEDNESDAY, APRIL 24, 2013
    [Information] 10 Ways Slideshare Can Benefit Your Social Media Strategy
    While users can follow others, it’s primarily a center for information discovery. While both YouTube and Slideshare are content-sharing hubs, consumers head to YouTube for entertainment, while Slideshare is “targeted towards professionals seeking content and information.” In other words, the website’s audience is waiting for your messages.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 13, 2016
    [Information] Storytelling and data: when beautiful metrics can’t beat words
    Storytelling is often put at the service of entertainment or coverage of current events when none of these conditions (ideas and purpose, as per our prior definition) is met, with data playing the role of providing additional context or back-up information. Then he rounded it up by making a dramatic scene out of a simple ending.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 20, 2014
    [Information] 5 Webinar Mistakes to Avoid
    Mistake #5: Not using the information collected during the webinar. “I think a lot of people miss the boat when they don’t use all the information they collect during a webinar to qualify leads,” says Britton. There’s so much more information you can collect.” Do you conduct webinars of your own?
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Information] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Run them through the same interview as above but try to focus a bit more of your time at the end of the interview collecting information on why they decided against your company. Are you utilizing progressive profiling to collect added information from contact reconverting on your website? Maybe it was one that made you stop and think.
  • BIZNOLOGY  |  MONDAY, DECEMBER 19, 2011
    [Information] Use Frequently Asked Questions to Your SEO Advantage
    Current and potential clients visit a business website to find more information. It’s very likely that they are looking for the same information as others. Remember, website visitors are looking for information to decide whether or not they should do business with you or the other guy. Image via Wikipedia.
  • BIZNOLOGY  |  MONDAY, JUNE 13, 2011
    [Information] Has social media ushered in the Age of Disinformation?
    Has filter failure become so prevalent that, despite all the information available to us, we are no better off than we were 20 years ago, when content was scarce, difficult to produce and difficult to access? Image by raider3_anime via Flickr. by Aaron Kim. Social Media Marketing Searching Social media Wisdom of the crowd Yahoo
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Information] 20 Powerful Marketing Words & Phrases That Sell or Repel
    If you refer to the Internet in any way, avoid outdated terms like “cyberspace” or “information superhighway,” unless you’re being ironic. 7. Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? Who doesn’t love a good deal? 2.
  • MARKETING ACTION  |  FRIDAY, MARCH 14, 2014
    [Information] 6 Tips for Better Email
    And, of course, make sure your sign-up forms ask for this information, so your automated programs can make use of it to place the name in the subject line or in the body text. You can help them educate themselves by nurturing them with information that’s appropriate to the stage of their engagements and the size of their decision-making team.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Information] 5 Ways to Speed Up Your Content Editorial Process
    It makes sense to provide your content producer with as much information as possible. Set up columns for the due date, publishing date, writer’s name, keywords, notes, and any other information relevant to your needs–and remember to use one tab for each week or month, depending on how much content you are producing. Content Production.
  • VOLACCI  |  MONDAY, NOVEMBER 11, 2013
    [Information] Press Releases Aren’t Your Grandpa’s Marketing Tool
    Think about it: especially for brands who don’t have much presence in the SERPs aside from website, social media, and then unrelated mentions, publishing press releases is a great way to increase the information about your brand that is present on the internet. Boost SEO. Build Brand Identity. Outweigh Negative Reviews. Keep Content Fresh.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 31, 2016
    [Information] 4 Best Practices for Nonprofit Event Planning
    Send your volunteers all the information they’ll need, such as where to meet, their assigned duties, and the date and time they should arrive. After you’ve sent your invitations and information and finally wrapped up your event, it’s time to show your appreciation. Get organized. Who are you inviting to the event?
  • VISIONEDGE  |  WEDNESDAY, OCTOBER 23, 2013
    [Information] Focus on Revenue is Not New Marketing Thinking
    Ideally, marketing should be informing our respective organizations which customers and prospects to target, because as marketers, we are the ones who are supposed to identifying the best customer and market opportunities from our customer and market segmentation and sizing efforts. . Peter Drucker is attributed with saying that ?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 25, 2010
    [Information] 5 Ways for B2B Companies to Engage on Twitter
    Sharing information on Twitter that you found valuable for your B2B operation helps to both demonstrate your stake in the industry and recognize users you follow on Twitter as valuable sources of information. When appropriate, offer your own commentary on the tweet or its linked information. Original content. Retweets.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Information] Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle
    Does it make our audience  feel closer to the brand?   Is the information  timely ? We’re here at Social Media Week 2014 in NYC! Panel Description: . Google has been working to make Hangouts a 21st-century broadcast platform that anyone can use to live stream conversations to the world. What they want for the future?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Information] 10 Blogs to Bookmark: Social Marketing Edition
    Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked). Social Media Examiner. We Are Social.
  • SYNECORE  |  THURSDAY, APRIL 23, 2015
    [Information] How to Market a Conference Using Twitter
    This helps tie your posts together and makes it easy for people to find all of the information about your event in one place. You can tweet about everything from informative speakers to interesting presentation takeaways. To an extent, the more your post, the better your chances to inform people about your event. Twitter.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Information] 5 Easy Ways to Streamline Internal Communication
    In today’s world, it’s easier than ever before to access information and communicate from anywhere. Inform your employees about sales goals and progress, as well as any press your business receives, new hires and anything else you feel necessary for the entire company to know. Send a company newsletter. All rights reserved.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 20, 2013
    [Information] Brand Reputation Management Requires CRM- Guest Post
    ” Contact Information. The lesson learned: Do not bury your customer service information four or five clicks deep into your site. If you’re directing customers to contact you via live chat or email, put that information on every page of your website. Delivering Happiness is a project and book by her and Tony Hsieh.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Information] 40 Epic Marketing Insights From Google [Data]
    Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Use the Real-Time Insights Finder to gather information about your business' target audiences, or simply browse through the site's Facts & Stats. Pretty handy, huh? Check them out! Source: ourmobileplanet.com) Tweet This!
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Information] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    It’s about giving prospects information about your company so they can come to know you, trust you, and, eventually, depend on you. You can use content that’s gated behind forms to collect information. Social media is a proven winner for B2C marketers, and recent research proves it. But what about B2B marketers? Look at it this way.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 7, 2011
    [Information] Sunday Post : Stretch your mind with a TED presentation
    But on the weekends, he is a dad and husband who loves to share useful information with fans. Love these TED presentations, where the brightest minds on Earth share their wisdom. Monday to Friday this blog is all about B2B marketing, demand generation and “Letting your Freak Flag Fly.&# On the weekend, we strive to expand your mind.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Information] 8 Myths People Believe About Analytics (But Shouldn't)
    Or if you want to track what channel attracts the most traffic to your blog post, you need to add tracking information into the link that you share on different networks (Note for HubSpot customers: HubSpot will automatically track all links that you post through Social Inbox or the Email App.). Maybe math was never their strong suit.
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2011
    [Information] Why Meta Data Still Matters in SEO
    Meta tags can be seen by potential website visitors, and provides them with information about the site. The meta description tag is used in the search engines as the quick snippet of information that can be seen directly below the title tag on a search engine results page. Image via Wikipedia. Now it’s not so easy.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 9, 2016
    [Information] Field Marketing Is Really Just Sales
    You don’t have full control over the content the target account sees on your website or how long they spend there, but with an in-person interaction, you get their undivided attention and can control the flow of information, which can include a product demo, conversation with sales reps and/or customer references.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 1, 2015
    [Information] 5 Mistakes Every B2B Company Is Making On Facebook
    Your posts need to be engaging while providing industry-related information to your customers. By showing them that you know your industry and will provide them with up-to-date information, you’re illustrating your company’s professionalism as well as its superior customer relations. Not using the Custom Audience feature.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Information] B2B Native Advertising: Forbes BrandVoice By The Numbers [Research]
    Information was gathered for all 15 established BrandVoice advertisers listed in the BrandVoice discovery page. Native advertising, and more specifically native content publishing, is hot. Nearly every major publisher already has a program or is working on one. Do they really get the benefit of the media company’s audience? Conclusion.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Information] B2B Email List Guide: Buy, Rent or Build Your List
    For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Your Turn.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Information] 3 Ways Marketing Automation Can Make You a Better Marketer
    Marketing automation systems are designed to hone and distill cross-channel data into a single view, providing companies with the right information to accurately measure and analyze campaign performance, and quickly make strategic business decisions. The reason? Forms that allow visitors to directly tell you what they’re interested in.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Information] How Branded Apps Drive the Customer Experience
    Still in the motoring world, it highlights Audi, which has WiFi, ties the sat nav into geo-coded pictures (show it the Eiffel Tower and it’ll take you to Paris), whilst offering information on how to save phone battery power by shutting other apps in the background. Who’s Doing It? Why Do It? It won’t stop there. Takeaways.
  • 6SENSE  |  THURSDAY, NOVEMBER 5, 2015
    [Information] B2B Marketers Embrace Technology, But Neglect Data Quality
    With nearly every form of marketing becoming informed by technology, B2B marketers have solidified their key strategic objectives as follows: increasing leads generated (56%), increasing sales revenue (53%) and increasing conversion rates (46%). Marketing Technology on the Rise. Missing the Data Train. The Data Fuel  . B2B Marketing
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Information] 4 Lessons From the Most Purposeful Ads of 2014-2015
    These ads take into account how viewers digest information now. Value can also be information, advice, a discount code, etc. Advertising used to be about smoke and mirrors. The smoke was sometimes literal ("Sophisticated women smoke Virginia Slims!") and the mirrors reflected who we were and/or wanted to be ("True Americans buy Ford").
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Information] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    With a wealth of information available at the click of a mouse, buyers are doing more of their own research and evaluations on-line relying less and less on vendor interaction to progress through the decision making cycle. In this blog post, I present a few of the key research metrics and advice. Content is King? Content may indeed be king.
  • ACT-ON  |  WEDNESDAY, AUGUST 3, 2016
    [Information] 10 TED Talks to Watch to be a Better Marketer
    Hungry for more information about how to be a better marketer? TED, a nonprofit founded in 1984 , was created as a forum for thought leaders to give an 18-minute or less talk on the places and spaces where t echnology, e ntertainment, and d esign collide. Alexis Ohanian: How to Make a Splash in Social Media. Too good to be true?
  • SNAPAPP  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] 3 Simple Rules for a Winning Fall B2B Marketing Campaign
    To decide what type of content to create, ask yourself what information you want to gather or share. Different content types lend themselves to collecting or sharing different kinds of information. It’s September 1st, and that means it’s time to start thinking about a whole new season for marketing. Find an authentic reason to share.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 30, 2013
    [Information] Ask the Author Series: Featuring Joanne Black, Author of Pick Up the Damn Phone! How People, Not Technology, Seal the Deal (Part 1 of 2)
    We are now working in the age of the informed consumer, the digital buyer, or “Buyer 2.0.” In the days before Google, Amazon, and social media, clients relied on salespeople for information. Even the most informed clients don’t always recognize exactly what they need to solve their problems. We’re always “on.”
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Information] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    With 80% of today’s buyer’s journey taking place online, the experience a prospect has visiting your website and the information s/he encounters along the way is critical. Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. BUILD THE ULTIMATE CONTENT PLAN. Demand Generation Trending
  • HUBSPOT  |  FRIDAY, JANUARY 9, 2015
    [Information] 19 Quick Tips to Improve Your Email Marketing Subject Lines
    Tip #16: Use information from the actions your customer has already taken. Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients. After all, your subject line is the first impression you have on the recipient.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 2, 2016
    [Information] Tolerance, diversity and the social media filter bubble
    Maybe our world would be a little more compassionate, a little more interesting and informed if we were forced to come face to face with the opposition now and then. Maybe our world would be a little more compassionate, a little more interesting and informed if we were forced to come face to face with the opposition now and then.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 18, 2015
    [Information] What’s Marketing Operations? Just the Fastest-Growing Role in Business
    The MO professional must master all the skills needed to perform as a superhuman marketing entity that can maneuver information intricately through multiple systems in order to provide coordinated insight to different teams, from marketing to sales to support. The scope of marketing operations. It is the sun you revolve around. But they will.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003
    They need to know how to use their knowledge and skills-by thinking critically, applying knowledge to new situations, analyzing information, comprehending new ideas, communicating, collaborating, solving problems, and making decisions.". Search TechLearning with. Databases -->. Articles. Grants. Reviews. Web Picks. Technology & Learning.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Information] The Ultimate Guide to Managing Marketing Campaigns With Google Apps [Free Ebook]
    For many marketers, Google is more than just a tool for finding information on the web; it's also an email tool, a calendar tool, a spreadsheet tool, a virtual meeting tool, a file storage tool, and much, much more. When you don’t have the right system in place, running a marketing campaign can be messy business. Content Marketing Daily
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] Keeping Up with KoMarketing: Fall 2015 Conference Preview
    What to Expect : What will make this session the most interesting is the combination of key market information along with tactical resources and examples. Be sure to check the site  for more information! The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. Below
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Information] 7 Helpful Resources Every Email Marketer Should Bookmark
    To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called " dead ," " not dead, evolving ," and even " dead, again."
  • HUBSPOT  |  THURSDAY, OCTOBER 8, 2015
    [Information] How Can Publishers Reach and Engage Millennials?
    Given that millennials are highly educated, they’re hungry for information. That’s why they’re finding ‘hacks’ to consume lots of information in very little time. Once a minority in the ‘real world’ population, millennials are the global economy’s new powerhouse. Not to mention, publishers need to keep bringing in fresh eyes. Videos.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Information] Is Facebook Still Relevant for B2B?
    If you’re looking for more information or how eMagine can help you with your B2B Social Media Strategy, make sure to register for our webinar happening TODAY at 2pm. As a digital marketing firm we get questions daily about how different strategies can work for our clients. Why Have a Facebook Page? Direct traffic back to your website.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Information] 11 Easy Social Media Tips and Tricks
    Add Social Media Information to Print Media. This week I am going to just take it back to basics. Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Enjoy! Ask Questions.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information] Last Minute Lifts – How to Increase Traffic on Black Friday
    Capturing all this information will be beneficial in helping you remarket to people. Author: Phillip Chen You’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. Be Socially Prepared. popular strategy is to bid on competitor brands, but are you applying that same strategy on social?
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Information] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    This info includes lessons, formulas, experiments, and other extremely useful information. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. And she''s not just any copywriter. And she has a lot to say about how to make your words count -- in dollars and sense.
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Information] A Lesson from Microsoft: Control Your Own Destiny
    What matters is whether you’re serving up the right information. It’s nice to know that what happens in Vegas stays there. But with Microsoft’s announced departure from the Consumer Electronics Show, there will be fewer secrets in Glitter Gulch. Or not. In a blog article posted in December, Frank X. Times keep changing. On your own terms.
  • FATHOM  |  MONDAY, DECEMBER 7, 2015
    [Information] Success of Vulnerability in Thought Leadership Transformation
    Your role as a teacher and curator is so critical because buyers are overloaded with information. On Getting Started. Do you hear crickets? That’s OK, me too. Or better yet, are people making fun your aspirations of being a YouTube sensation? That’s even better. You’re on your way. Just keep producing. Teddy Roosevelt.
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