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  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Information] How to Apply the Scientific Method to Professional Services Marketing
    Think of this step as absorbing as much information as you can around the topic. Online marketing for professional services has recently become more of a science than an art. This stems from the abundance of data at our fingertips and our ability to measure, process, and analyze this data instantly. However, all is not lost.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] How to Use B2B Marketing to Propel Rapid Sales Growth
    You need to identify your top suspects and collect as much information about them as you can. I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer. It was an interview-style podcast, hosted by Glenn Gow of Crimson Marketing. Drop the timid approach.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Information] What Google’s New Algorithm Means For You
    Use the free Google Keyword suggestion tool  to inform everything you do. Are you wondering how the recent news in the SEO world might affect you? You may have heard that Google recently changed its search engine algorithm. Google Announces Search Engine Algorithm Change. What Prompted the Changes? Why Is This Important? Relevance is key.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 6, 2014
    [Information] When Sales “Intelligence” is Actually Sales Interruption
    Sales reps should be able to determine interests based on the information within the sales intelligence tool, but this information isn’t always useful.  However, whether you realize it or not, some of these tools actually cause your sales team to ignore critical buying signals. In other words, they harm sales productivity. This is bad.
  • EMARKETING STRATEGIST  |  THURSDAY, MARCH 17, 2011
    [Information] Are you Protecting Your Most Important Online Asset?
    Customers would enter their credit card information and next thing they know their identity has been stolen. The main reason why so many businesses lose their domain name is because they start using a new email address and forget to update their contact information with their registrar. Here’s a local news story about what happened.
  • EMARKETING STRATEGIST  |  THURSDAY, MARCH 17, 2011
    [Information] Are you Protecting Your Most Important Online Asset?
    Customers would enter their credit card information and next thing they know their identity has been stolen. The main reason why so many businesses lose their domain name is because they start using a new email address and forget to update their contact information with their registrar. Here’s a local news story about what happened.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Information] 7 Ways Sales Intelligence Gives You Super Powers
    Salespeople can quickly research and obtain information on the key decision-makers before even asking the customer to explain their decision-making process. 4. Guest post written by Tom Meriam  . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights.
  • HUBSPOT  |  TUESDAY, MARCH 6, 2012
    [Information] The 7-Point Checklist for Powerful Landing Page Copy
    No matter how wonderful your copy, if it isn't visually palatable for readers, they won't consume the information and will click 'back' in their browser -- to a less overwhelming spot on the interwebs. Let's take a look at a well formatted landing page that uses visual cues to help readers more easily consume written information.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 24, 2015
    [Information] Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting
    The brain process written information visually and spatially, not just textually. They help a user to absorb the information and stay connected. If you’re a boring writer, you’ve got a tough road ahead. hate to break it to you, but in today’s content-saturated world, people don’t have time to spend on content they don't enjoy reading.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 22, 2012
    [Information] 5 B2B Social Media Questions to Ask about LinkedIn Answers
    Let’s look at ways to gather information, demonstrate expertise and build connections by providing value with this function of LinkedIn. 1. If nobody asks your question, and it is information that you need, you have three options. Another component of their success is the mastery of the LinkedIn Answers feature.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Marketers, It's Time To Go To Back To School [New eBook]
    " Hyperbole aside, we think this absolutely falls into the above category − by reading this piece of content you will learn some invaluable information and when applied correctly and accordingly can take you to new places. September of course means many different things. For a lot of us it means another football season is upon us.
  • FATHOM  |  THURSDAY, NOVEMBER 12, 2015
    [Information] Fathom SEO Pulse #45: Google’s Artificial Intelligence, SEO Traps in 2016 & More
    How-to guides and other informational content can extremely effective marketing tactics for ecommerce sites. How-to guides, buying guides and other informational content can be extremely useful on retail websites. Here’s the latest SEO news: “Four Benefits Of Aligning SEO and UX When Building Your Website”. link]. link]. link]. link].
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Information] 4 Google Chrome Extensions For Digital Marketers
    Not a problem at all — Raven Tools lets users quickly switch between accounts to enable access to any saved information. 3. Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. MOZBar. Raven Tools. Check My Links.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Information] Your Guide to Email Design
    Prioritize your content, putting the most important information first. Include your contact information. When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider. Email Newsletters. Fonts.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 19, 2012
    [Information] Sales Leadership: Closing Summer Business
    Sales Leadership:  Closing Summer Business. Summer can be a difficult time to lock down that extra business that ensues you exceed your monthly objectives; pipelines are thinner, vacations occur and even people are less focused.  But just in case you need some help, I listed a few ideas to simply get everyone started. Increase your sales strategy. 
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 11, 2012
    [Information] Working a Trade Show is a Job
    Contact the presenters for additional information and visit their websites for other information that maybe available.  . Best Practices for Attending an Industry Conference. Working a Trade Show is a Job. Its 1:45pm.  They have invested time and money to fly here and yet I see this at the 20 or so trade shows I attend each year.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Information] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Please briefly first describe your role at Towers Watson. Why did you decide to start blogging?
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 19, 2015
    [Information] 20 Experts Provide Their Content Marketing Predictions For 2016
    By far the biggest issue facing any content marketer is the explosion of information density we’re competing against. Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of  the age of ad blocking. But what the heck do I know? think not.
  • HUBSPOT  |  THURSDAY, MARCH 28, 2013
    [Information] Native Advertising Is Broken: Here's How to Fix It
    It can be written by the advertiser or the publisher, but it should offer valuable, informational, educational information that potential customers will find useful. 2) Create a landing page that hosts an offer related to the native advertising story you placed. Native advertising is all the rage these days. Maybe it's not. So, yes.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 17, 2012
    [Information] When a Hurricane Meets Social Media: The Rise and Fall of Brand Reputation
    While these tests had an uncanny way of interrupting the climactic moments of our favorite programs, they also comforted us.  In the case of a real emergency, we could sleep safely knowing that a system was in place to keep us informed and alert. “This is a test of the Emergency Broadcast System.” THE POWER OF NOW. Mobile Security.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 17, 2012
    [Information] When a Hurricane Meets Social Media: The Rise and Fall of Brand Reputation
    In the case of a real emergency, we could sleep safely knowing that a system was in place to keep us informed and alert. For instance, in 2011 prominent hacker group LulzSec exposed security gaps in Sony’s PlayStation network, releasing the confidential information such as credit card numbers and passwords of thousands of users.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Information] Financial Advisors Need to Get Personal or It’ll Cost Them
    Now that we’ve gone through the basic two components of segmentation, you can define and build specific segmentations for your clients and prospects that leverage both demographic and behavioral information. and partners (agencies, third parties, etc.) in order to pull all the information that you need for lead scoring. Segmentation.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 5, 2012
    [Information] How to Improve the Visibility of Your Marketing Videos
    There are few key information bits that should be included in your sitemap. If it’s only built for one or two countries, that information should be included. by Dayna Rothman We’d like to welcome Jessica Sanders as today’s guest blogger. Jessica Sanders is an avid small business writer. Proper Sitemap Build.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 5, 2011
    [Information] Want to be Essential and Memorable? Teach Your Prospects!
    They feed off of information overload and won’t make a decision until they feel they have done an adequate job of looking at the problem from all angles. I have always been someone who leaped before I looked. Impulsive, I believe is the word my teachers wrote on my report cards. He let me fail by trying to rush them but never got angry.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 9, 2016
    [Information] Field Marketing Is Really Just Sales
    You don’t have full control over the content the target account sees on your website or how long they spend there, but with an in-person interaction, you get their undivided attention and can control the flow of information, which can include a product demo, conversation with sales reps and/or customer references.
  • ANNUITAS  |  TUESDAY, APRIL 26, 2016
    [Information] The New Normal – Responsive Design
    Now this next bit of information may be hard to believe, but it is true. According to a recent post in Litmus , the 10 most popular email clients have been listed for 2015. As an email developer, I can understand and respect the results of this study. More emails each year are being opened on the mobile platform, and the numbers don’t lie.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 10, 2015
    [Information] Your website is wearing mom jeans and shoulder pads
    Pearson Education reached out to me to read and make make notes on Mike Moran’s  and James Mathewson’s upcoming book,  Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 27, 2014
    [Information] 3 Enterprise Takeaways from SiriusDecisions Summit
    Scott Barmmer , Meagen’s sales counterpart, commented how marketing brings an informed point of view to the conversation, one that has evolved and interpreted versus just presenting data. Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Think globally, act locally.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Information] Behind the scenes: How to write a business book
    It’s called The Content Code and when it arrives in a few weeks, it will teach you how to ignite your content and your business in a world of overwhelming information density. I just completed a year-long process to bring you a new book. It is my best book, perhaps my best work of all-time. How do I break through and succeed?”
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 27, 2011
    [Information] PRESENTATION: Using Infographics for Customer Acquisition
    Visual.ly has this definition/mission-statement for "infographic": "We believe that an INFOGRAPHIC IS a graphic visual representation of information, data or knowledge THAT presents complex information quickly and clearly, AND IT should not merely communicate clearly, but stimulate viewer engagement and attention."
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Information] 5 Power Players You Need On Your Lead Management Team
    Educate and inform, to make your company the trustworthy first choice. But to do this you need not only a great website, but the right prospecting and analytics software, and the right forms to gather contact information. But there’s good reason for that. Marketing is no longer ad placement. Sales is no longer cold calling. Designer.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Information] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 4. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.
  • 3D2B  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] How to Improve Sales and Achieve Quota
    If you’re missing phone numbers or demographic information, such as industry type and company size, append the list. Also, they’ll dig into the potential client’s problem, gathering the information your sales people need to prepare a persuasive sale presentation. It’s September. It’s not surprising. How did he get into this position?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Information] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. Jeff Ogden | 140 Social Media Conference | Long Island. 140 Social Media Conference | Long Island. My talk  on the “ 7 Keys to Marketing Success using Social Media &# starts at 12:45pm. I’d love to see you there. Here is the full list of speakers.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Information] Find New Customers releases “7 Keys to Successful B2B Marketing”
    This new cheat sheet has clickable links on each one of the 7 Keys – each one takes you to a landing page with more information on that Key. B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.&#
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 28, 2012
    [Information] The Quantum Mechanics of Blogger Outreach
    Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. All at once.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Information] 37 Fantastic SEO Guides, Tips and Tactics
    The act of searching for information will blend into voice-assisted programs, with geolocation targeting supported by data.” But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. ” (You can’t be too rich or too thin, but apparently you can be too optimized.).
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 13, 2010
    [Information] 7 Social Media And Content Marketing Articles You May Have Missed
    While there are probably thousands of articles answering that question from an editorial perspective, the amount of information that exists from an operational perspective pales in comparison. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Information] Audacious Byte: McDonald’s Canada Makes “Food Quality” Its Social PR Hero
    Even supplier partners contribute information, time, energy and enthusiasm. ” He shared a ton of information during the hour, but some “learnings” I managed to scratch out included: Tackle issues head on. For different perspectives/additional information, see: My day with the CMO of McDonald’s Canada (Ariel Lin).
  • HINGE MARKETING  |  FRIDAY, OCTOBER 2, 2015
    [Information] 5 Content Marketing Faux-Pas that are Killing Your Business
    Whatever you are posting, be it a blog, article, video, image or infographic, it must be useful to the target audience and deliver engaging information. Is your website fading into oblivion? It could be because of your poor content marketing strategy. When it comes to content marketing strategies , B2B tend to underdo it. Lack of Goals.
  • HALEY MARKETING  |  FRIDAY, NOVEMBER 13, 2015
    [Information] Free Marketing for the Staffing Industry
    Marketing Strategy.   For more information, contact Haley Marketing at 1.888.696.2900. For Immediate Release. 11/13/2015. Williamsville, NY. Haley Marketing's Latest "Staffing Works" Free, Shareable Marketing Content Available. Jobless Claims Near 42-Year Low! Find the Right Fit – FAST! About Haley Marketing Group. Direct Mail Campaigns.
  • ION INTERACTIVE  |  FRIDAY, NOVEMBER 13, 2015
    [Information] Bring the Focus to your Customers with Brand New Quick Starts
    Visitors have the option to fill out the included form for contact or to get more information externally. Each flips elegantly to reveal more information. This month, we’re making it all about YOUR customers. Interactive content like the Quick Starts below give your customer the chance to have a voice. Not sure where to start?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Information] 5 Ways CMOs Can Master Their Online Customer Experience
    Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Brands that get this approach see it pay off with greater respect, trust, loyalty and, of course, revenue. Lower costs?
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Information] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    As you aim to show you have this quality, refer to the company's culture code to inform your language choice. Keep an organized spreadsheet with more information than you think you'll need. The average job search is a peculiar paradox. Either way, it doesn't take long before you start to feel like the Goldilocks of job searching.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 5, 2014
    [Information] Marketing failure should not be fatal
    You might want to use a third party researcher to get this information, and aggregate responses to ensure anonymity of the participants. We live in a society that extols winning and winners. As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time understanding when they don’t.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 24, 2012
    [Information] Why Should my Website have an XML Sitemap?
    “Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. What exactly is a sitemap.xml file? In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL…” [link] Sitemaps allow us to [.].
  • VERTICAL RESPONSE  |  MONDAY, MAY 19, 2014
    [Information] 12 Super Cool, Time-Saving Apps and Tools
    Project managers can select who has access to information for any given project within the system, and people can even respond via email. The surprising part of running a business is how much time is spent on tasks that aren’t core to your key mission. Keep extraneous tasks at bay with time-saving tools and apps. Why is it time-saving?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 15, 2015
    [Information] 5 Things I Learned About Digital Marketing in 2015
    What’s interesting to me about these snippets is while they show up mainly for questions, they also tend to show up for broad terms like B2B marketin g or firewall where someone is likely looking for high level information. Yes, friends, that’s called repurposing and it’s magical! Google can be a real pain in the …. SEO isn’t dead. Cheers!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] Cross-Channel Orchestration: Customer Journeys Done the Right Way
    Marketers who use the Orchestration Canvas can do everything from a simple A/B test right up to more complex multivariate tests that help a marketer make informed decisions about what customer experience makes the most sense. The digital marketing world is enamored idea of customer journeys -- and why not? The idea behind them is great.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Information] How Branded Apps Drive the Customer Experience
    Still in the motoring world, it highlights Audi, which has WiFi, ties the sat nav into geo-coded pictures (show it the Eiffel Tower and it’ll take you to Paris), whilst offering information on how to save phone battery power by shutting other apps in the background. Who’s Doing It? Why Do It? It won’t stop there. Takeaways.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 13, 2016
    [Information] 5 Ways Video will Transform Digital Marketing in 2016
    Content, both for information and entertainment, is getting better all the time. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate.
  • CMO ESSENTIALS  |  TUESDAY, APRIL 7, 2015
    [Information] Your Marketing Automation Reality Check: Calculating the Costs of Misuse
    Lead nurturing is how you empower your buyers to make an informed decision through strategic, planned marketing engagements over time. Just because you’re paying for a marketing automation platform doesn’t necessarily mean you have marketing automation. Ignoring Reporting & Analytics – “The Good Advice You Just Didn’t Take”.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Information] Tips for Using Imagery in B2B Social Media Marketing
    Think about how imagery helps your reader connect the dots with written content by offering more perspective and how, as a tool, it's helping your audience recall key points of information, while still keeping it fun and interesting. You want to tell a story and give your audience information it can absorb quickly and recall easily.
  • MARKETING ACTION  |  MONDAY, MAY 19, 2014
    [Information] Duplicate Content, Curation, and – What’s a Rel=Canonical?
    Caveat: What follows is a high level simplification of duplicate content, intended as very basic information for the marketer who creates content. If you have multiple sites and have content that would be good on all sites, you can post it on them all; read on, and pay special attention to the “rel=canonical” information at the end.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Information] The Top #Nifty50 Women in Technology on Twitter for 2012
    These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. That will be our top focus for next year. sacevero.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 13, 2016
    [Information] Emerging marketing trends for 2016
    Bringing more certainty to the business by extracting real-time information to enhance forecasting and decision-making across the value chain, all enabled by cognitive processes and systems. Time flies when you love what you do! Just like that, the first quarter of 2016 is done. Consumers will forget you if you don’t stay connected.
  • BIZNOLOGY  |  MONDAY, MARCH 14, 2016
    [Information] Using email effectively in your content marketing
    Informative trumps promotional. Everyone hates email. And yet, most of us find it indispensable. It’s pretty great, except for its overwhelming volume and relentlessness. So, grumble though we may, most of us are still heavily reliant on email. That’s not a bad thing. Spam is a bad thing. Irrelevant content is a bad thing. Time of day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, OCTOBER 20, 2012
    [Information] New program focuses on non-profit digital leadership
    Understand the critical means of engaging and informing constituents of important announcements, public service broadcasts and news. In a few weeks, I’m going to be teaching in an exciting break-through program focused on social media and non-profits and I wanted to let you know about it. The inaugural program will be held Nov. Tweet.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Content marketing? Danish companies show you how to do it.
    Proper content marketing is about engaging your target audience with useful information that that helps them solve a problem or become better informed. It is not an exercise in directly promoting your products or services. Content marketing is a far cry from one-way marketing strategies targeting a non-engaged B2B audience.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    It details the results of a study by United Kingdom PR agency Hotwire called The Changing Face of Influence , and there is a lot of interesting information there. when asked which one channel they’d turn to for information on a purchasing decision, 1 in 4 (24%) decision makers said Facebook would be their social channel of choice.”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 14, 2016
    [Information] Why a Multichannel B2B Marketing Approach is Better Than a Single One
    For instance, customers may click through more to informational articles on Facebook, versus clicking through to make a purchase from an email promoting a discount or sale. There are so many marketing strategies and channels available for B2B marketing companies today, and it’s easy to get overwhelmed. Cross-Promotion of Campaigns.
  • CONTENT STANDARD  |  TUESDAY, JULY 12, 2016
    [Information] 4 Ways Marketers Need to Change How They Measure Content Marketing ROI
    Anything Organic Search : Unfortunately, so little information is provided about organic search traffic in Google Analytics now, it’s become almost meaningless. If you need more information to dig into the organics of your site, you’re better off finding another tool to do so. 2. How do you define leadership in business?
  • SALESFUSION  |  THURSDAY, JANUARY 14, 2016
    [Information] Turn Your Customers Into Marketers
    Here are our top five: Increase Trust: We would never expect a brand to say anything less than glowingly positive about itself, and as a result we tend to trust third party reviews more than brand-sponsored information. Top five reasons to curate user-generated content. We also know that in today’s digital, always-on world, content is king.
  • ANNUITAS  |  TUESDAY, OCTOBER 20, 2015
    [Information] The Key to Successful In-Person Events
    It’s better to over-communicate with attendees, share information via social media, email, texts, whatever works best to reach and engage the audience to ensure they know exactly what to expect on day one of the event through the day it closes. So many events, so little time, at least for B2B marketers.
  • MARKETRI  |  TUESDAY, JANUARY 3, 2012
    [Information] Two Smart Ways to Keep the Marketing Engine Running During Tax Season
    Your clients want to hear from you and are highly receptive to accounting and tax related news, information and thought leadership. It’s the New Year and accountants celebrate it with mixed emotions as tax season is on the horizon. During “Busy Season” most professionals drive client work forward at full-throttle.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Information] How One Social Media Marketer Can Manage Millions of Fans and Followers
    It would annoy people if we were only posting “had to be there” content about INBOUND on social during the event, which is why I plan to post many retweetable quotes, shareable images of speakers with quotes, and other posts that say, “We’d like to share this information with you,” rather than “Ha! What tips would you give to them?
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Information] 7 Best Practices for Email Deliverability
    To find out more information download our new ebook Email Deliverability. Author: Dayna Rothman According to Return Path’s Email Intelligence Report Q4 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. Your reputation as a sender is crucial.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 12, 2011
    [Information] Boost your site performance for your users, not for Google
    Well, it’s been 9 months already since we posted our heads-up about Google’s decision to take site performance (page load speed) into account in its search-results ranking algorithm.  We felt an update was in order;  and in casting about for recent information, came across a data-heavy post by Geoff Kenyon on the Daily SEO Blog.  [.].
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Information] Six Steps For Delivering On The New Vision In Marketing
    The proliferation of information channels is creating new opportunities and challenges for brands to present a unified experience. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. Strategy
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Information] The Essential Best Practices to Successfully Prospect Inbound Leads
    It''s also important to know what content they engaged with on your site, what pages on the site they view, and if they checked out content and pricing information. 2) Use Monitoring Technology. Don’t hold back information. This post originally appeared on Inbound Sales , a new section of Inbound Hub. Another cold call ? Really?".
  • MODERN B2B MARKETING  |  MONDAY, JUNE 24, 2013
    [Information] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
    We live in a word of information abundance and attention scarcity – and the pace of information creation is accelerating. The Web provides them with instant information gratification. Information abundance means that search is one of the most powerful tools available to marketers. What Hasn’t Changed. What Has Changed.
  • AKOONU  |  FRIDAY, APRIL 15, 2016
    [Information] [Graphic] Example of a Detailed Content Brief
    You'll see just how much information your content brief should include in order to give content producers - and those who ultimately leverage the completed asset such as Demand Gen, Digital Marketing, and Sales - the contextual information they need to create and use content targeted to persona and journey stage.
  • HUBSPOT  |  MONDAY, NOVEMBER 2, 2015
    [Information] How to Make Your B2B Content More Lovable: 9 Tips to Try
    They are revelations of data, information, technique processes, tutorials, and a bunch of goodness rolled up into a single piece of content. Their content is typically packed with data and actionable information, but they don’t pursue a sizzling style. Thankfully, I’m seeing the trend grow. just pulled those off military.com.).
  • SNAPAPP  |  FRIDAY, MAY 15, 2015
    [Information] DDI Offers “Assessment Assessment” for HR Teams
    For HR professionals, employee assessments offer valuable information that can help shape leadership training and support the search for the next generation of senior leaders. Assessments are one of our favorite content types here at SnapApp -- we’re all about the personalized experiences they offer our audience. And we’re not the only ones!
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Information] Carving the Perfect Email Subject Line
    Here are 4 rules to consider to get to that perfectly carved compelling email subject for your email campaign, and get a good open, click and deliverability rate too: Get to the Point: Relevance is key, so get to the point in the most creative way with fresh information. by Madhu Gulati. What entices you to open any email?
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Information] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    Once you have this information, you'll be able to more easily and consistently produce targeted content. Don't ask for more contact information than you need in the form. We've all had it happen before. You spend days creating an ebook. You slaved over the copy. You hacked together the design. You put it on your website. And then.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 2, 2014
    [Information] Taking the Next Step – Optimizing Your Emails
    The active customers should receive regular emails with information about your company, products, new releases etc. You’ve sent your emails, seen an increase in sales and are now sold on the power of email marketing. But what comes next? How do you improve your engagement, outreach, clicks and opens? “ 2. All rights reserved.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Information] Creativity, Technology, And The Future Of Storytelling
    There is now a massive amount of information being shared every single second. What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative. defined content marketing as the gap between what brands produce and what our customers actually want.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 30, 2012
    [Information] Employee Byte: Insourcing Your Social PR
    There’s something decidedly ironic when  social + media = engagement + information  doesn’t have a deliberate focus on the people most closely invested in an organization, day in and day out. In particular, the lack of value attached to organizationally knowledgeable, seasoned (i.e., the annual  Edelman Trust Barometer , et al.).
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Information] Aim High (But Not Too High): How to Set Goals You Can Meet
    What information or resources will be needed to accomplish each task? Your outline should document all of this information, along with the vision of success and specifics determined above. If you’re unclear about your goals, it’s all too likely that you and your client won’t share a vision. Step 1:  Agree on a vision of success.
  • CAPTORA  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Information] 5 Ways Lean Marketing Teams Can Achieve Success
    There is so much information out there, that buyers are doing their research before you even make contact with them. Our Marketing Department at Captora had the privilege of interviewing Tushar Patel and Lindsey Marymont from Innotas. We wanted to find out the secret to their marketing success. Sales and Marketing Alignment. What’s the goal?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Information] 5 Big tips to make LinkedIn ads work for you
    Instead, we promised to take the hassle out of getting the information people needed. By Eric Wittlake, {grow} Contributing Columnist. LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. Scale. Content Distribution. It is 2015.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 1, 2011
    [Information] Creating Digital Content for Industrial Marketing
    Myth: We want our site visitors to call our sales team for more information. have to quickly shift into my explaining mode right after that. Creating digital content is neither easy nor quick. It is definitely a process that involves much more than copywriting and clever wordsmithing. Myths and truths about digital content. Easy, right?
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Information] Three Things Every Nonprofit Should Do in 2014
    Your donors live digitally today, and they now decide what, where, and when they will consume information. Place some content behind forms on your website that new visitors can access by giving over their contact information. Once you have their information, you can connect and engage with them before they''re ready to make a donation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 2, 2016
    [Information] Tolerance, diversity and the social media filter bubble
    Maybe our world would be a little more compassionate, a little more interesting and informed if we were forced to come face to face with the opposition now and then. Maybe our world would be a little more compassionate, a little more interesting and informed if we were forced to come face to face with the opposition now and then.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Information] 15 Amazing ways social media is changing the world
    Spending too much time on social media can distract children from their studies but the group found that many schools around the world also recognize that social media assists informal learning and maybe a primary means of education in some circumstances. What’s really going on is far more incredible. Here we go. 1. Here we go. 1.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 13, 2016
    [Information] What Makes a B2B Blog Post Get 100 Upvotes on Inbound.org?
    took a closer look at the top performing posts in the last month on Inbound.org and discovered some useful information. When writing content, there are four broad content objectives to consider: inspire, entertain, educate, and inform. They are heavily tactical and include specific advice on how to make use of the information.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 22, 2014
    [Information] Saucy Tips to Boost Sales via Pinterest
    With a product pin, your audience can see real time information about a particular product like its price and whether or not it’s in stock. Pin Business Info - Give your customers a little extra information about you, your company and your products on Pinterest. Lea Richards has a unique title and a unique business. ” 4.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 10, 2012
    [Information] 10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives
    Don’t underestimate the value of reposting: With the democratization of information, content curation is more valuable than ever ! 3. Content marketing is more important than ever, and some would argue that it’s the most efficient way to boost your SEO these days. Content is also an excellent engagement vehicle. How so? Thanks!
  • KAON  |  MONDAY, JULY 27, 2015
    [Information] Marketing Moves to Center Stage
    Marketing is the facilitator and curator of the information needs of the sales team, from competitive positioning to virtual product demonstrations to key industry knowledge. In previous generations, marketers have been thought of as “lead generators” for the sales department. CMOs Play a Comprehensive Role. CEOs Need CMOs to Be Visionaries.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 15, 2013
    [Information] [Video] 3 Ways To Reach New Prospects Using Your LinkedIn Connections
    In a world where people are swamped at work and suffering from information overload, it''s the best way to capture their attention. Did you know that overall, you''re 5X more likely to get a sales call returned if you have a personal connection with someone? To me, that''s an amazing statistic. So what does that mean you should be doing?
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 13, 2015
    [Information] 12 Steps to Create an Effective Customer Survey
    ” is more specific and gives you more detailed information. This piece of information is a must. Then, take the time to analyze all of the data and use it to make informed business decisions moving forward. By asking your customers and donors to answer a few quick questions, you can gain valuable insight. Be specific.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Information] Is Parallax to Blame for Poor SEO?
    Websites with parallax design house all that juicy content on just a single page with one URL, one set of meta information, and one effective h1 tag. "What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. Take this site page from Honda CRV, for example.
  • DISCOVERORG  |  MONDAY, JUNE 1, 2015
    [Information] Why Your 4 Paragraph Email Sucks
    The truth of the matter is that email started out as a desktop phenomenon — poised as an alternative to direct mail — which had 1 shot to provide as much useful information as possible. A 4 Paragraph Email on Why Not to Write a 4 Paragraph Email. Dear Long Copy Emailer, I hope you are doing well. I Since the last time you checked.
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Information] 77 Blogging Stats to Improve Your Blogging Strategy
    64% of people say that the need to inform friends is the most important for them when posting or sharing content. Today’s China demonstrates somewhat improved trust levels to digital sources of information: 41% of Chinese opt for blogs, while up to 50% continue sticking to newspapers and magazines. Blogging & Lead Generation. 1.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Information] How Google Is Killing Native Advertising
    For native publishing to work for marketers like CenturyLink and Oppenheimer Funds, they will need to dramatically improve the information (or entertainment) value of their content. Native advertising has been one of the hottest advertising topics of 2013. One of the key reasons, however, is the surprising part. Google. What Marketers Can Do.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Information] 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
    In other words, subscribers shouldn''t be able to obtain the offer unless they provide some additional information about their interests, company background, etc. You may have all the information you need about an individual in order to properly assign them to a sales rep, but not all leads are ready for sales right away. Yikes!
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2012
    [Information] How to Master the Design of Compelling Calls-to-Action
    Don’t crowd the language unless the information around it is key to taking the action. This is a way of prioritizing information and creating a flow. “People looking for information are looking for text, not pictures,” writes Dean. the list goes on. How to Master The Design of Calls to-Action. 1.
  • CRIMSON MARKETING  |  THURSDAY, MAY 28, 2015
    [Information] The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns
    martech makes it easy to track buyer behavior and inform better marketing campaigns Click To Tweet. Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. Gather The Data.
  • RADIUS  |  TUESDAY, OCTOBER 27, 2015
    [Information] Top 3 Challenges in Reaching the BIG Small Business Market
    Using technology, such as predictive marketing analytics, allows companies to gain the insights and target SMBs with precision without the investment of time that is simply impossible given the sheer volume and unique traits (such as volatility and dearth of contact information) of small and medium-sized businesses. Furthermore, the U.S.
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