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  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Information] Why Content Curation Is Not The Answer
    By consistently and carefully curating over time, become the source your audience looks to for the news and information that matters to them. 'The biggest problem in B2B content marketing is that it requires content. So what if you could be a content marketer without actually creating content? Hallelujah! All your problems are solved!
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [Information] @fearlesscomp congratulates the Nifty 50 Men of Twitter
    On David’s blog you will find more information on Brand Relevance as well as all his other books he has published. Based in Washington, DC, Holger is director of marketing for information security vendor SafeNet. The Nifty50 Men of Twitter. Congratulations to each of those men. Cheryl Burgess May 25, 2011 at 11:39 pm. Cheryl. 27 Op.
  • CONTENT MARKETING TODAY  |  MONDAY, MARCH 29, 2010
    [Information] Marketing Like the Big Boys—Facebook for Small Business
    Whoever does it, it’s important to keep your presence on Facebook timely and relevant by posting information regularly. Sharing resources and information with each other builds business relationships that often lead to sales. A Quick Guide to Getting Started with this Essential Social Media Tool. You really have no clue how to do it.
  • INBLURBS  |  TUESDAY, APRIL 17, 2012
    [Information] How do you protect your Business from Time Thieves?
    We all know them they request information or better a quote for products and services, you invest time and enthusiasm to help them and they do not come to the point or even to a deal! When you have this kind of situation than a special sort of criminal is approaching your business, times thieve! But don’t panic and remain calm.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Information] Tom Pisello: The ROI Guy: Demand Generation In the Face of.
    Successful demand generation programs are uniquely challenged today, and must address a changing landscape where: Economics are driving more decisions; The Internet is fueling a prospect driven buying cycle, and; Prospects are faced with information overload resulting in shorter attention spans than ever. of respondents) and peers (28.7%).
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Information] The Content Marketing A-Team
    They understand the multi-channel, multi-format needs of today’s busy buyer or consumer and designs content and channels that deliver information quickly, visually, easily and in formats that work for the web and the mobile devices that are becoming larger and larger sources of traffic for much of our content. Editor. Content Curator.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Information] Managing Pros and Cons of Outsourcing Content
    Keep the provider up to date with the latest developments within your business – the more information it has to hand, the easier it is for the agency to create bespoke content that complements the growth of your company. recent survey has shown that many B2B marketers are struggling to make an impact with their content marketing.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Information] Is Your Business Blog “Just Okay?” Here’s How to Change It
    Offers interactive options such as downloadable information, comments, etc. 'Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Consistently provides relevant value.
  • LEADER NETWORKS  |  TUESDAY, JUNE 14, 2011
    [Information] Social Business Readiness: 5 Questions for Legal Executives
    And for all my lawyer readers, there is some great information to be found on the Martindale-Hubbell Connected online community dedicated to serving the needs of over 40,000 legal practitioners (my client). The folks in legal are often the last ones invited to the social media party. After all, they are often the "Dr.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 27, 2011
    [Information] 5 Content Marketing Questions: #1 What’s the Problem?
    Problem:  With so much information on the Web, how do you get found by the specific people who have the problems you solve? In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. Why hasn’t this problem been solved? What is possible? What is different now?
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Information] How to Define Market Needs to Align Content Effectively
    Interview-informed buyer personas may be able to give you plenty of knowledge, but how do you do you gain experience on the intricacies of your market as well? For more information on integrating third party research, read 5 Tips for Using Third-Party Research in Content Marketing. and your content, in particular ? year over year.
  • ENGAGE  |  THURSDAY, JULY 21, 2011
    [Information] You’re a Human, Act Like It. Unless You’re OK with Being a Digital Marketing Failure
    People compare it to a lot of things that mean the same thing: the web is a collection of information and entertainment that people search for and share. A udiences are made of people, they aren’t made of logos. And when building an audience, you must connect with other people as a person, not as a logo. There’s that word again: people.)
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Information] Your own personal Fappening
    'While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The Fappening is Not Unique to Celebrities. Why did the man she married do this to her?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 6, 2014
    [Information] Why Sports Websites Don’t Get Me: An Open Letter
    In today’s day and age, where information moves at the speed of light, nobody cares any more about who broke what story – we have a surplus of information. But information abundance leads to attention scarcity, so my time and attention is precious. And 'Author: Carl Boehm Dear sports websites, We spend a lot of time together. A
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Information] Your social media strategy plan: Where do you START?
    Information eco-system Only now are we beginning to look at the actual platforms we need to populate — where will we post our rich content, where will we engage? 'When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. You need rich content.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Information] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    The information density on the web is ridiculous and getting worse every day. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will it be found in the solution to  digital marketing  challenges in our mobile-connected world? Time to mix it up!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 14, 2010
    [Information] 3 Key Factors For Improving Ecommerce Conversion Rates
    These sites capture visitor information early, use value-added marketing offers, and have unique product page content beyond the boring manufacturer's same-old template. or "Need more information before you buy?" It’s better to capture their information here than have them defect and buy from a competitor next week.
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Information] Google+ Attracts 20 Million Users in 3 Weeks [Infographic]
    As a marketer, it is important that you sign up for the free service and understand the mechanics of how information is shared. Google+ is hot. We have been blogging about it a ton since its launch. This infant of a social network hit a major milestone today, passing the 20 million users mark. Marketing Takeaway. Connect with HubSpot
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 9, 2014
    [Information] E-Newsletter Review: Is There Something Wrong?
    If all you’re doing is publishing good information, without personality, without offers, what’s the point? suggest writing an informal message using the personal pronoun “I.” But they do want valuable, relevant information and opportunities to interact with professionals they like and trust. 'How’s your e-newsletter ?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Information] Thought Leadership: Marketing Engineering Services with Technical Articles
    For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Convert articles into short informative slides and post them on social sharing networks like SlideShare to reach a wider audience. There is very little to differentiate one from another. Moore
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Information] Got 5 Minutes? Use It to Find a New Prospect on Social Media
    3) If they are an ideal lead, I can strike up a conversation with them and either offer content they may be interested in or myself as a resource for any information on those keywords. HubSpot customers: For this task, Social Inbox can save you loads of time and give you the information you''re looking for immediately.). No, seriously.
  • THE POINT  |  MONDAY, FEBRUARY 22, 2010
    [Information] How to Answer a Question: 5 Tips for Making the Most of LinkedIn
    People will value the information more, and be more inclined to engage with you, if they view you as an honest, trustworthy source of insight and information. If the discussion in which you participated, or the question to which you responded, is particularly compelling, topical, and/or informative, then tweet it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 11, 2013
    [Information] I am a blogger. In other words, a piece of meat.
    The conversation went like this: Verizon: “I have been informed about all the issues you have had trying to get through to us and we are truly sorry this happened. The conversation went like this: Verizon: “I have been informed about all the issues you have had trying to get through to us and we are truly sorry this happened.
  • MARKETING ACTION  |  WEDNESDAY, JULY 24, 2013
    [Information] Six Best Practices for Creating a Content Marketing Strategy
    What gaps in information are they lacking that our content can fill? That means information that’s important to the customer, not necessarily to your company. 'The first purpose of content marketing is to answer the questions that keep your potential buyer up at night. It becomes a sizable project pretty quickly. The steps include: 1.
  • MARKETING ACTION  |  TUESDAY, MARCH 26, 2013
    [Information] 8 Steps to Achieving Search, Social & Content Marketing Success
    Often times, when people are searching online, they are looking for answers – but the other half of the time, they are looking for information and education before making a purchase decision. Your main goal is to research and figure out what information your prospects are looking for. Why content marketing? Strategy development.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 18, 2014
    [Information] Grow Your Email List Using Twitter Lead Generation Cards
    • Set up a “collector” Next, you’ll be prompted to select a company to collect the information. • Fill out card details This is an optional link that offers more information about your campaign. Take some time to look them over and use the information to make your next campaign even better.
  • HUBSPOT  |  THURSDAY, APRIL 29, 2010
    [Information] New Research: 5 Twitter Charts For Marketers
    While the survey can be downloaded in its entirety , we have reviewed the research and selected the top five charts and findings that you need to better understand Twitter usage and apply this information to your business and marketing efforts. Which of these charts is most important to your business? Webinar: Twitter for Marketing and PR.
  • SAZBEAN  |  FRIDAY, APRIL 26, 2013
    [Information] Insights from Four CIOs Who Happen to Be Women
    The event provided insights from 8 different executive information officers, all from large, Fortune 500 companies (Ford, Chrysler, GM, IBM, Walmart, Cisco, Boeing, State of Michigan) — and half of them happened to be women! Listening to the 4 women was intriguing. But embracing risk can lead to huge rewards. Work towards that patience.
  • CHRIS KOCH  |  TUESDAY, NOVEMBER 24, 2009
    [Information] How to create B2B social media policies
    Social media is supposed to be fun, informal, conversational and open. One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. Thanks to Kent Huffman for giving me a great starting point for this post): Invite employees into the process. This [Choose. Blog, Space.] Intel.
  • MARKETING EDGE  |  THURSDAY, JANUARY 28, 2010
    [Information] How Purple Can Make You Successful
    The manager informed me that I was their guest of the week and gave me a card for free breakfast in the morning. Time 33:11. Some how the color purple has become associated with remarkable things. The marketing community probably owes it all to Seth Godin and his book Purple Cow written in 2003. Wait stop the car!” Now that’s remarkable.
  • BUYEROLOGY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Information] Buyerology Trend: Think Demand Fulfillment vs. Demand Generation
      By fulfillment, I do not mean the mere availability of information and content as in the early days of direct marketing – where collateral was king then.  This is the third article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    The Future.   I think not. 
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 10, 2014
    [Information] How to Handle a Crisis on Social Media
    “When used correctly, social media can offer information to the public and give a positive voice to a company.” The company fired the waitress for posting a customer’s private information online and issued a statement on its Facebook page. Have a plan in place. “Remember doing fire drills in school?
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Information] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    It means regularly providing information relevant to your prospects’ needs, not because it eventually might lead to a sale, but because an informed customer base benefits everyone and encourages companies to keep their focus where it should be: marketing their brand on the strength of excellent products. Don’t Go For the Hard Sell.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Information] 8 Tips for Evaluating B2B Online Advertising Opportunities
    Use SEO Analysis Information normally considered in an SEO analysis can also be useful for evaluating publishers. Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. But how do you evaluate new potential publishers you are not familiar with? Do you really want to be there?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Information] The Definition of Omni-Channel Marketing – Plus 7 Tips
    We strive to balance the use of customer data to inform content relevancy with the use of consumer insights to ensure that the relevancy is coupled with a sense of discovery and inspiration.”. 'Author: Mike Stocker Marketing is undergoing rapid and major changes. What is Omni-Channel Marketing? First of all, what is omni-channel marketing?
  • HUBSPOT  |  FRIDAY, JULY 15, 2011
    [Information] How Google+ Makes Social Email Marketing Even More Important
    You can even share a piece of content or information straight from your email inbox! If I receive an email pertaining to marketing information, I will likely share it with my fellow HubSpotters. Here is how Google+ has made socially optimized email marketing even more essential for marketers. Your Inbox Has Become Even More Social.
  • HUBSPOT  |  SUNDAY, JULY 3, 2011
    [Information] What Marketers Should Know About Google's Latest Announcements [HubSpot TV]
    sources of information before buying. They each offer the feature of a wall, or stream of information about what your friends are doing. When you share information, you can select which individuals you want to share the content with on a case by case basis. The week before July 4th is a notoriously slow news week. Domains.
  • JUNTA 42  |  TUESDAY, JANUARY 17, 2012
    [Information] Content Marketing and the War of Attrition
    Creating information that, simply put, is not helpful or engaging. There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs. Focusing on the wrong metrics and objectives. soloed approach to content marketing. The result.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Information] How to Optimize Your Website for Sales Prospects
    In the pursuit of “maximizing” the potential for sales, product managers often cram as much information as possible into every single page. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Clients hate to read. And this is only in best-case scenarios.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 25, 2013
    [Information] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
    Sure, we have CRM systems to track this information which is great, but why not incorporate a little competition the old school way? In the industry, we talk a lot about how to create the best environment for teleprospecting teams, from a day to day perspective, that will increase employee productivity. Low cubical walls. Connecting Cubes.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Information] What Should You Blog About?
    You need to not only know who you’re writing for and what they need to hear; you need to care about the information yourself. Whether I’m working with a CEO, marketing manager, novelist, or small business owner, there is always one question that comes up early in our discussions around blogging: “What should I blog about?”
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Information] How to Shorten the B2B Sales Cycle
    If your website contains a wealth of valuable information, the prospect can self-educate and self-qualify.  If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle.  Everyone, from CEO to sales VP to sales rep, suffers from this problem and wants to know what to do about it. 
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 3, 2009
    [Information] 5 Things You Should Know BEFORE You Write an eBook
    Then start leaving informed, relevant comments that genuinely add something meaningful to the conversation. eBooks are all the rage in B2B marketing, which is why we are thriled to feature this guest post from our friend and fellow blogger, Jonathan Kranz, who just published an eBook on eBooks. The right preparation makes all the difference.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 3, 2009
    [Information] 5 Things You Should Know BEFORE You Write an eBook
    Then start leaving informed, relevant comments that genuinely add something meaningful to the conversation. eBooks are all the rage in B2B marketing, which is why we are thriled to feature this guest post from our friend and fellow blogger, Jonathan Kranz, who just published an eBook on eBooks. The right preparation makes all the difference.
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 1, 2012
    [Information] Inbound Marketing on the Rise, and What It Means for Marketers
    key difference between inbound and outbound is that inbound goes beyond the "interruption" style of traditional marketing or advertising, taking a permission-based approach, by providing potential customers with information of value. Learn to think like a customer [.].
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 14, 2011
    [Information] The Shoemaker’s Children Should Run Away from Home
    The design is inconsistent; there is no contact information and your “The Work” tab (why do agencies all have The Work tabs?) Me: What’s the deal with your website? Agency Wonk: Well it isn’t optimized for (sniffs) non-Apple (with air quotes) devices. Me: I would think it sucks on all platforms. Agency Twit: Oh, well, sooooo busy.
  • MEASURABLE MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Information] CMS and LDAP Integration: Simplifying User Access
    It eliminates the need for you to maintain user access groups in Marqui while your IT department maintains the same information for the rest of your organization. Many of you are already familiar with it, but LDAP stands for Lightweight Directory Access Protocol. What exactly is it? Not sure if your organization has such a system in place?
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 19, 2010
    [Information] K’s Top Five for the Week – November 19
    The last couple of picks feature information that can help improve your B2B marketing processes. Tweet This week my top five picks feature three articles about how to improve your website. Whether its calls to action, landing pages, or making your site mobile-friendly, you'll find something to help your web marketing efforts. Until next week!
  • BUYEROLOGY  |  WEDNESDAY, APRIL 28, 2010
    [Information] The 10 Rules for Creating a Buyer Persona: Rule 9
      Just as the invention of the printing press created the advent of knowledge and information being made available to the masses, the compass meant civilizations were given the tool to explore.    The buyer persona development process is meant to be informing and exploratory.  Image via Wikipedia.
  • WRITTENT  |  SUNDAY, NOVEMBER 23, 2014
    [Information] 7 Must-Know Writing Tips [+Examples]
    I’m going to give you one of the most general yet effective writing tips I know: The best writers are avid readers, and they tend to take in information from many sources throughout their everyday lives. Ingest as much information as you can on a daily basis and you’ll see it reflected in the quality and efficiency of your writing.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Information] Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care
    Content marketing is the process of producing informative and valuable content to help your target audience educate themselves. The key is providing information without directly promoting your firm. 'As a professional services executive, you have a lot on your plate. So, what is content marketing? Content marketing helps increase both.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Information] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    'Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s it’s been around for 20 years and there’s nothing flashy about it, but it’s reliable, effective, and there’s at least a 50-50 chance it will continue to do it’s job for quite some time to come. Adam T.
  • ANNUITAS  |  THURSDAY, FEBRUARY 23, 2012
    [Information] My Love/Hate Relationship with B2B Events
    When I told him that we still hadn’t decided, he informed me “We have to be at that show. I have a confession to make. I have a love/hate relationship with marketing events, a fair share of which I attend each year.   Along the way, I meet some very smart, interesting marketing people.  When I asked, “Why did you scan my badge?” Rep:   Well.
  • PHOENIX RISING  |  SUNDAY, AUGUST 23, 2009
    [Information] The Ghost and Our Integrity
    It's the  place where they can share and obtain real information in honest and meaningful ways. The topic of ghostblogging and Tweeting is popping up everywhere.    I even saw a Tweet last week touting that a VA (Virtual Assistant) can write your company's blog. can't believe we're even having this debate.
  • CHRIS KOCH  |  FRIDAY, AUGUST 21, 2009
    [Information] The five components of a successful thought leadership program
    Marketing needs to develop materials that are appropriate to each stage of the buying process, so that customers and salespeople can get the right information at the right time. It forced me to think about all the components necessary to build and sustain a thought leadership strategy. Here are my thoughts on the big pieces.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Information] 5 Marketing Lessons Learned from marketing Find New Customers
    There is no other way to get that useful information. 'Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. By the way, I came up with this campaign as I was badly hurt and in the hospital. Stop Selling. When the World Zigs, You Zag. Face it.
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2011
    [Information] Why Meta Data Still Matters in SEO
    Meta tags can be seen by potential website visitors, and provides them with information about the site. The meta description tag is used in the search engines as the quick snippet of information that can be seen directly below the title tag on a search engine results page. Image via Wikipedia. Now it’s not so easy.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Information] Content Marketing for Fun and Profit
    'Photo credit: Wikipedia. In last month’s post, I took a look at  why search results don’t always align with business results , noting that aligning search results and business results often boils down to connecting two questions: What do you want your customers to do? and What do your customers want to do? This What is that definition?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 28, 2012
    [Information] The Quantum Mechanics of Blogger Outreach
    Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. All at once.
  • HUBSPOT  |  MONDAY, DECEMBER 13, 2010
    [Information] Why Yellow Pages Ads Are Becoming Obsolete
    The following is a preview of information from the upcoming HubSpot Webinar: "Why Yellow Page Ads Are A Waste of Money": Sign up today! Couples preparing for their wedding celebrations also gravitate to the Web for catering information and honeymoon destinations. Instead, it follows the curves and tools of emerging online technologies.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Information] One Way to Future-Proof Your SEO
    The modern day search engine is smarter than it used to be -- it can look at all the elements of your website pages, as well as offsite elements, and use that information to draw contextual clues to understand if your content provides value based on the query at hand. Let''s take a look at each step more in-depth. Human. Search Engine.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 10, 2011
    [Information] 7 Ways To Kick Start B2B Sales Teams
    Having the information delivered directly via email or an RSS feed reduces the time it takes to search for valuable content.  To stay ahead of the crowd, sales professionals have to stay engaged with company messaging, marketing initiatives and industry information. Sales 2.0
  • HUBSPOT  |  SATURDAY, OCTOBER 12, 2013
    [Information] The Resources You Need to Master Landing Pages [In Under 100 Words]
    Now, let''s get you information on key landing page components: This will help you master landing page design , this will turn you into a copywriting star , and this will help you figure out the proper form length. 'Wait, what''s a landing page? Here -- read this. Next, we''ll want to optimize. You''ll definitely be the master then!).
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 25, 2014
    [Information] The #1 Step To Take To Create B2B Marketing Goals
    When you answer those questions, you have the information that will help you create your B2B marketing goals. 'Artillery B2B Marketing Blog > The Forward Observer What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals. They lack direction. Your Business Goals.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Information] The 4-Step Guide to Writing Flawless Marketing Emails
    Headings allow the reader to avoid reading the body of the message and still get the gist of your information -- and perhaps even get them to click on a link or act on the call-to-action (CTA). ” Not holding a contest but just sending information on upcoming events? Well, the same goes for your customers. I hope so.) Tell them.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Your goal should be to inform your target audience, not throw a hard pitch at them. Provide plenty of information about what your firm is capable of and let your readers realize that you’re the best choice. member of the Information Technology Associate of America? 'Did you know you’re being watched? Write well.
  • HUBSPOT  |  THURSDAY, MARCH 28, 2013
    [Information] Why We Acquired Two More Companies. And We're Just Getting Started
    PrepWork constructed a platform that syncs with your calendar to give you relevant information about people you’re meeting with. Streamlining all my notifications in one place and arming me with information about sports scores relevant to the person I’m meeting with next? That’s relevant, contextual information consumers love.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 2, 2012
    [Information] Try An Interactive Implementation On Your Next Teleprospecting Campaign
    We have learned that most effective way to learn about a solution is not necessarily found in just product information. The documents put us in a position to understand the message, target audience, pain points and important critical information we need to gather. Our process for implementation week involves working together as a team.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 27, 2010
    [Information] The Scope Of A Qualified Opportunity
    There cannot be a truly qualified opportunity without a scope containing information around what is “compelling” this prospect to take the next step with you. During a recent webcast , Laney and I discussed the scope, timeframe, budget, and decision making process of a qualified opportunity. So what is missing?
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Information] Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing
    They decided to combine their corporate and community sites into a single source of information and engagement for their members. 'The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization. How You Can Use Customers'' Content.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Information] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    The shift that the web started in howand wherepeople consume information and communicate is now being amplified in the era of social. The baton-pass of social media to the sales function includes the knowledge management capability of using social customer and prospect information to drive marketing and selling messaging.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 15, 2014
    [Information] What’s On The “To-Do List” for SaaS Marketers
    As you start to construct an ideal customer profile, utilize marketing automation solutions to keep track of key information. 'When a Software-as-a-Service (SaaS) company goes on a growth spurt, marketing teams should be on their toes to support the push and sustain the traffic. So let’s run through the short to-do list for SaaS marketers.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Information] Selling the C-Level: 7 Content Marketing Myths Debunked
    Recent  Google research  tells us that the average consumer engages in over 10 sources of information before making a buying decision. Online content marketing is the ultimate informational annuity. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Yikes!
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [Information] Report: Blogs Are An Important Part Of The Marketing Mix
    Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&#  42% reported that blogs influence their purchase behavior. Blogs help deliver information from the company to the consumer. Who Blogs? They spend on average more than 10 hours a week blogging. Demographically
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 9, 2012
    [Information] The One Day Business Plan Worksheet
    Two thoughts… 1) DocStoc.com offers marketers a great channel to distribute your marketing material or product information. After reading Forbe’s article today titled 10 Startups Changing the World And What We Can Learn From Them , I started exploring their #9 startup called DocStoc.com.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Information] New to Marketing Automation? Your First 5 Moves
    Every response (or lack of thereof) to your database will give you valuable information. Take advantage of any consulting hours your vendor offers, and get the information you need. 'Author: Stephanie Yung First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries.
  • WONDERING OUT LOUD  |  TUESDAY, JANUARY 12, 2010
    [Information] @TomPick takes another giant ditigal leap forward
    He was driven by dissecting win/loss reports and souring the Web for information on our biggest competitors. If you are a regular reader of the WebMarketCentral Blog, as I am, you might be surprised to see the site – while still there – is no longer the home of Tom Pick’s ( @TomPick ) digital/interactive marketing insights.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 22, 2012
    [Information] 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage
    Now that consumers are more connected , informed, and empowered than most businesses, a growing gap persists between consumer’s expectations and a business’s ability to deliver. Social businesses have a significant competitive advantage, as they keep pace with today’s market. And, 43% of U.S. This process is often called Inbound Marketing.
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Information] Marketing Students: Education vs. Application
    The goal should be to prepare students with the most relevant information that will assist in their ability to secure positions and prosper in those positions throughout their careers. 'Not many things frustrate me more than the current curriculum taught to marketing students around the nation. This is very troubling to me. Absolutely.
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Information] The Internship: A Win-Win for Companies and College Students
    It’s our job to help prospects find the information they’re looking for, discover what makes a school unique, and make the right decisions about their futures. 'One of Fathom Education’s goals is to help schools with student recruitment. But Fathom Education Marketing wants to take it a step further. The Many Benefits of Hiring Interns.
  • CK'S B2B BLOG  |  THURSDAY, OCTOBER 28, 2010
    [Information] Social Media and Mobile Marketing: Gaining A Career Competitive Advantage (Rutgers University Keynote)
    Also, information on the Social Media Mini-MBA Program is available here. As I announced in early October, I'm tremendously excited (and honored!) The part-time teaching format works perfectly as it enables me to keep running my business while also keeping a foot in the academic world of which I'm so fond.
  • CK'S B2B BLOG  |  MONDAY, SEPTEMBER 27, 2010
    [Information] Come Join Us At "FutureM" In Boston: Fresh Ideas, Free Session & Free Lunch!
    Here's the information and this session is free (and attendees get a box lunch, to boot!). I'm pleased to announce that I'll be participating in FutureM , the first-ever week long, collaborative multi-location conference about "what's new and what's next" in Marketing. but don't want to be missing. Cost: FREE.
  • B2B MARKETING ONLINE  |  MONDAY, APRIL 12, 2010
    [Information] Crushing the mushroom: Why translation should be ‘reassuringly expensive’
    We then had to write back and explain that we’d been using the formal (and more correct) forms of address but would revert to their preferred informal copy style as they wished. While its true there is always someone who can do stuff for less, no one in their right mind would skimp on the translation, right? think you better sit down.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 4, 2012
    [Information] All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks
    When his image became tarnished, Caesar began covering the ‘news of Rome and the region’ to keep people informed, which at the same time, helped to increase his reputation. by Jesse Noyes | Tweet this Over the long weekend, football fans will participate in hard-fought, strategy-heavy fantasy football drafts. Who would be your first pick?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 2, 2013
    [Information] How to Prepare for Social Media Screw Ups
    Log their information, possibly through a social media customer relationship app, and see if their concerns are a part of a larger issue within your company. Social media screw ups are inevitable, so what do you when one hits your brand? You’ll also miss an opportunity to right a possible wrong. Pick Your Moments. What can I do to help?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Information] Learn From Annoying Mistakes Marketers Make
    Only ask leads for critical information during their first visit (first name, last name, email) and if they show interest, then use progressive profiling to ask more in-depth questions at key stages during the customer’s journey – without running the risk of irritating the prospect. Ford Channel: 725,904 views.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Information] How To Boost Conversions With Personalized Remarketing
    Today’s consumers have access to a staggering amount of information and tend to do a lot of research before taking action. 'Author: Mike Tomita Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. It’s just an unfortunate fact of life.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Information] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
    This deep dive into marketing automation has been almost as fun as it has been informational. With their eMarketing Enterprise Manager, you can launch new email and web campaigns quickly by pulling data from multiple sources and tracking information through various channels. hope this series has been as helpful to you as it has to me.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 20, 2011
    [Information] The Most Important Question In Business…
    wanted to get my contact to volunteer that kind of information. We create a value-chain that brings them and their colleagues back to us for more information. …is “ how are you doing? would ask them if they’d like to hear about our new product release…crickets. would ask them to simply tell me about themselves.
  • HUBSPOT  |  TUESDAY, AUGUST 3, 2010
    [Information] 3 Reasons That Ecommerce Needs Inbound Marketing
    Checkout requires too much personal information (35%). If a purchase points to the direction of production instead of consumption, you can provide comprehensive information on the production process. Some say that ecommerce sites have little need for sustained lead or customer cultivation online. Comparison shopping or browsing (61%).
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 5, 2011
    [Information] The Future of Pharma Marketing: In need of a social media & digital injection (Part 1)
    and by restricting their brand sites to simple online information centers, pharma marketers are missing opportunities to engage consumers and boost compliance.”. Subscribe to our blog to stay informed. Social Media Goes Untapped in Pharma. Numerous static websites populate the pharma landscape and social media goes untapped.  Enjoy!
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [Information] How To Get Super Smart On Keyword Research In One Hour
    Google Keyword Planner – “ …the SEO Gods have given us an awesome (free) tool that tells us almost all of the information we need to make informed decisions about which keywords are best for our business.” 'Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be.
  • PAUL GILLIN  |  TUESDAY, MAY 25, 2010
    [Information] B2B Blogging Excellence
    Blogging isn’t just pushing out information, it’s responding to the interests of your market.”. I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. They persevered.
  • FATHOM  |  WEDNESDAY, DECEMBER 10, 2014
    [Information] The 9 Biggest Misconceptions About Video Production
    TL:TMI – Too Long: Too Much Information. The video shows exactly how the product works in real time with all the specs and technical information. With this much information, it would be better to break up the 30 minutes into a series of 30 or 40 short videos. 'Today, everyone has a smartphone. It feels unnatural. videos.
  • SALES CHALLENGER  |  SUNDAY, JUNE 9, 2013
    [Information] 6 Characteristics of a Winning Sales Culture
    In a world in which customers no longer need to engage suppliers for information, sales organizations must take a close look at their existing sales climate and ask themselves whether their organization is helping or hindering reps’ ability to deliver Insights. So what does the right sales climate for Insight Selling look like?
  • STORIES THAT SELL  |  MONDAY, FEBRUARY 13, 2012
    [Information] Chasebuzz Site Features 2000+ ICT Success Stories
    For ICT (information and communications technology) buyers, it's now possible. What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they fill out a form first. " said Goran Kalanj, managing director at Serengeti.
  • SALES CHALLENGER  |  TUESDAY, JANUARY 10, 2012
    [Information] Stop Leaving Customers in the Dust
    For most reps, following the traditional sale process is all about providing certain tools and information to the customer to quickly move them to the next step in the sales funnel. Is your sales force experiencing increasingly stalled business, extended cycle times, and inaccurate forecasts? Automatic Data Processing, Inc.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 24, 2011
    [Information] One great B2B marketing reminder and one new trend.
    In her “ 3 Trends Shaping B2B Marketing &# post for INC Magazine she includes this eye-opening information: “ Valkre founder Jerry Alderman agrees that the next evolution in B2B marketing involves businesses attempting to understand how the services they’re offering truly impact the bottom line of their customers. New Trend.
  • B2BMARKETINGSMARTS  |  TUESDAY, JUNE 1, 2010
    [Information] To increase B2B marketing response, increase response options.
    Marketers conducting lead generation or nurturing campaigns by offering free informational content should include their phone number and an email address to give the prospect the option to interact with the company making the offer. One such practice has been proven effective over and over and over — including a mail-back reply device.
  • BIZNOLOGY  |  MONDAY, AUGUST 6, 2012
    [Information] Three Ways to Build Links in the Age of Google Penguin
    Before such social applications such as Facebook, the only way to promote a source of information on the web was to link to it from your website. Image credit: Getty Images via @daylife. Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Why is this important? Internal Links.
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