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  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Information] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    holding statement is something you can put up on your website or blog that lets your audience know you're working on a large-scale issue and will update them when you have more information. In the event of a crisis, what information would you need to trust that the situation is being handled well? Why is it important to be fast? hours.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, FEBRUARY 25, 2014
    [Information] Why Half-Baked Ideas Are Perfect Sales Conversation Starters
    This is high value information. 'It happened again last week. was speaking at a sales kickoff meeting, stressing a key message—that sellers, not their products or services, are the key differentiator today. said, "Be an idea person. Today’s crazy-busy prospects love it when you bring them ideas on how to improve their business.". WRONG!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Information] 5 Common Stages of B2B Lead Nurturing
    You can do this by pointing them to customer stories on your blog or website, short and fun videos, engage them on your branded social media channels, and deliver informative industry data in the form of digestible e-books. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Progressive. Accelerator.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Information] How to Unseat an Incumbent?
    Click here for more information. 'I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. Source: UBM Tech’s 2013 IT Buying Triggers – HowTech Purchases Are Ignited.
  • TOM PISELLO  |  TUESDAY, JANUARY 11, 2011
    [Information] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
    See the full ROI assessment results and methodology here: [link] For more resources and the latest information visit: [link]. Marketers are investing significantly more in social media efforts, with increases from 6% to 18% percent of marketing budgets expected within five years.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 22, 2013
    [Information] Are Free Giveaways a Worthwhile Business Strategy?
    Every field in a lead capture form adds a new obstacle through which prospects have to pass before you get their information. Every additional field also increases the risk that prospects will drop off, which means you don’t get their information. At events, however, it’s much easier to get a prospects information.
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Information] How to Increase Sales with Daily and Group Deal Offerings
    Constantly updated promotions encourage shoppers to share your information with others. This is a guest post by Henry Suarez, Product Manager at 3dcart. Henry is in charge of researching and documenting all 3dcart product offerings and partnerships. How can an online store condition their shoppers to actively seek their sales?
  • SYNECORE  |  FRIDAY, MARCH 21, 2014
    [Information] Smarketing: What is a Service Level Agreement?
    Use that information to calculate the value of a marketing qualified lead and use that number to set the parameters for your SLA. 'A service level agreement (SLA) outlines the commitment a company''s sales and marketing teams make to each other for the overall good of the business. Kevin and I will tell you more in the video below!
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 22, 2011
    [Information] Subscribers to Free Content are NOT Leads
    Lead scoring should be done using a combination of BANT (Budget, Authority, Need and Timeframe) and behavioral information (site interactions). I’ve heard some of my manufacturing clients call their subscribers free content leads. That is good advice and it is a proven tactic for inbound marketing. They are prospects by my definition.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, APRIL 3, 2011
    [Information] Content is the Foundation of Good Relationship Marketing
    Add value to them with every visit to your site and/or download and help them make a more informed decision. Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 1, 2011
    [Information] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
    Your content has helped them make a more informed decision. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”. What does lead nurturing do for sales?
  • VIEWPOINT  |  THURSDAY, FEBRUARY 2, 2012
    [Information] Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
    Applications should be used to track the number and frequency of touches, aggregate information, and align data points with outcomes. When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Segmentation and testing.
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 28, 2012
    [Information] 5 Ways to Use B2B Social Media to Improve Content Sharing
    report of this type can be used for lead generation to get contact information for prospects. And prospects are looking for valuable information from you, and a report fits the bill pretty nicely. press release in not enough. And the people quoted in the Forbes article are the head of sales and the director of marketing.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 27, 2010
    [Information] Using Content for Inbound Marketing: Mine or Yours?
    Only the of a  curation mindset is that you don't silo that information on web page in a list where there's no context, but instead use it for a specific purpose.   Tom's post, Content Aggregation: The Future of (B2B and Consumer) Media? Examples include Junta 42 and The B2B Marketing Zone. Maybe so, maybe not.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Information] 11 B2B Website Mistakes and How to Avoid Them
    Social media links allow you and others to share information about your site and its content. 'Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You choose an inexpensive host that performs poorly.
  • REPUTATION TO REVENUE  |  WEDNESDAY, OCTOBER 6, 2010
    [Information] Why is customer-centric marketing still more talk than action?
    Invest in program integration and information sharing; customer insight is of little value if locked in separate silos . Why do we hear so much talk but see so little action? Shrage’s post reminds us that behind most great innovations lie customers and clients that made those innovations possible. It is happening to some extent, of course.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SUNDAY, JANUARY 19, 2014
    [Information] Pick Up the Damn Phone — or Suffer the Consequences
    But even if you gather all the social intelligence available on a prospect, that information isn’t going to give you much of an advantage over your competitors, who have access to the same tools and information. After hearing that bold statement, I knew I needed to share her thinking with you. Check out my interview below. JILL: Wow.
  • VIDYARD  |  TUESDAY, MAY 6, 2014
    [Information] How to Use Video to Close More Deals
    Based on these numbers, decision makers, including c-level executives, are not only watching video, but also find it persuasive enough to continue on through the sales funnel seeking even more information. The fusiform facial area causes us to look at faces to gather information and assess credibility. Leads Love Videos.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Information] Does Facebook Work for B2B Lead Generation? Hell Yes!
    For more information and details around how we use social media for inbound marketing, check out our brand new ebook How to Optimize Social Media for Lead Generation. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Hell Yes!
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Information] OMAHA!!!! What Peyton Manning Can Teach You About Your Marketing
    2) Use the Data - Despite the planning, the study, and the preparation--or, perhaps because of those things--Manning is not afraid to use information he gathers at the line. 'This is not another article extolling Peyton Manning''s commercial virtues as a TV pitchman. This article is something different. The Line of Scrimmage. That''s crazy.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Information] Introducing Seed Nurturing
    Seed nurturing is the process of building relationships with qualified prospects before you have their contact information. Using these techniques, you can design “drip marketing” campaigns that help buyers educate themselves before they ever share their contact information with you. This is where seed nurturing comes into play.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Information] Is Content Curation an Easy Way for Content Marketers to Do More.
    searched Wikipedia for information but couldn’t find an exact definition. in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. Heck, even MS Word kept flagging curation as a misspelled word. What is content curation?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Information] Live Blog DF12: Ignite Your Content Marketing Success Using Infographics, Memes, and Videos
    Jason kicks off the session with some background information about why visual is important. We don’t have time to read everything we want information about. Infographics: Telling an informative story through images–a whitepaper, webinar, or blog post can be turned into an infographic. Pretty cool. So what is the solution?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Information] Benefits of Online Surveys for B2B Marketers
    Today, B2B marketers have a new option for gathering this information – online surveys. Having this type of instant data gives marketers the information they need, when they need it. Traditionally, marketers would look to telephone and print surveys for needed marketing data. Real-time data results. Automated reporting.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Information] Content Marketing and SEO: Long Articles vs. Short Articles
    Google says that more substantial long content with really really good information is more effective and more SEO-worthy than short articles. They have more keywords to crawl, more content to digest and more information to search through. 'Longer articles are en vogue again. There is no fluff. was in TV news for 4 years. Not all.
  • NUSPARK  |  SUNDAY, NOVEMBER 17, 2013
    [Information] An Introduction to Twitter Lead Generation with Lead Generation Cards
    Send informative, funny, and witty tweets daily. Interact with people, comment on other business’s tweets, retweet information that pertains to you customers. 'How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. Research is essential.
  • HUBSPOT  |  TUESDAY, FEBRUARY 1, 2011
    [Information] How Pandora Leverages Personalization in Email Marketing
    In every email that Matt sends, he tries to include a personalized bit of information pertaining to the user's playlist and previous activity on the site. In order to truly engage with your email subscribers, you have to use the information they shared with you. Are you a Pandora listener? Know Your Business. Really granular, we hope.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 27, 2012
    [Information] 5 “Must Have’s” in any So(Social) Mo(Mobile) Lo(Local) Strategy
    For example, where are consumers and what are they doing while they are seeking the information? Only collect information you intend to use to create a more relevant experience. Having a SoMoLo marketing strategy makes it easy for consumers to find anything related to your business. Must-Have’s in any SoMoLo Strategy: 1. CONVENIENCE.
  • LOOPFUSE  |  WEDNESDAY, JULY 14, 2010
    [Information] Why APIs Matter
    For more information on the LoopFuse webservice API, check out our reference documentation on outbound webservice API and lead nurturing nodes. Once they’re using it, it may be a good time to send them additional documentation or support information. You can follow any responses to this entry through the RSS 2.0 LoopFuse ,Inc.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Information] Blog Writing: 5 Tips to Break a Blogging Rut
    You probably have a specific focus for your blog and readers depend on your information in that area. Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ? Read other blogs.
  • THE POINT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Information] No Leads from Social Media? No Excuses.
    Secondly, offer up additional resources (with links) at the end of the post, e.g. “For more information on this same topic, download our free white paper on [insert topic here].”. At first blush, that number is pretty startling, but on reflection, it really shouldn’t be too surprising. I, for one, don’t think the reasons are that complex.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Information] 12 New Year's Marketing Resolutions You Can Actually Keep
    Why you should make this resolution: Analytics can provide amazing insight into your marketing campaigns and inform changes that could significantly improve your results. With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. How will your business keep up? Well here's the good news.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 18, 2012
    [Information] Breaking the Doom Loop of Sales Hiring
    For more information on this new offering and to begin adding more Challengers to your sales force, please click here to send us an e-mail; we will reply within 24 hours to schedule a subsequent conversation. By Doug Hutton. Sales hiring decisions often lead to classic buyer’s remorse. million.
  • SALES CHALLENGER  |  WEDNESDAY, JULY 18, 2012
    [Information] 3 Steps to Make Your Sales Strategy Actionable
    SEC Members , for more information on the planning and filtering process, see this example of a Strategy Prioritization Toolkit from Schneider Electric or learn more about Toyota’s Problem Reframing Process , which ensures priority setting efforts are aimed at solving the correct problems. It almost feels like someone has pulled a fire alarm. 
  • B2BMARKETINGSMARTS  |  TUESDAY, FEBRUARY 8, 2011
    [Information] Where B2B marketing still grabs attention in today’s communication overload.
    Also, messages are read in a momentary calm in the chaotic sea of information, when people take time out of their day to sort their mail. A short business trip last week put me back in front of a copy of USA Today that had been left on my hotel doorstep. It reports, “People are drowning in a deluge of data.
  • B2BMARKETINGSMARTS  |  FRIDAY, NOVEMBER 12, 2010
    [Information] Two ways to use your B2B customer database as a valuable targeting tool.
    What Hale confirmed for me is that a company’s database has all the information needed to choose the markets a B2B company should target. There are three great experiences to be had from attending an in-person presentation by a B2B marketing expert. There’s the value of networking, of course. Some companies just guess.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Information] The Changing Nature Of Work [Slideshare]
    The older you are, the more you’re sending email, and the younger you are, the more you’re not reading it (but getting news, updates & information from other social web sources). There is a shift happening in how people are consuming information. And I’ve talked about how HR is becoming the marketing department. Demographics.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 10, 2013
    [Information] “Why” is the Marketer’s Secret Sauce: 5 Buyer Persona Insights
    These insights give you the information necessary to create content that’s persuasive and relevant, that helps buyers trust your company and believe you can solve their problem. But by understanding WHY they shun you, you can make an informed decision about whether or not it makes sense to target them. Or why they don’t? Ummm, kinda.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Information] 57 Little Things to Double Check Before Your Website Launch
    Page URLs consistently reflect site information architecture. This valuable information will allow you to continually improve your website going forward, so you don''t want to forget this stuff. 'Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. Page Content. Design.
  • HUBSPOT  |  TUESDAY, JANUARY 29, 2013
    [Information] The Anatomy of an Awful Marketing Email
    Make sure your ESP helps you avoid mishaps like these by providing default content where customer information is MIA. You still need to invite your recipient to do something with the information you've just provided. How often do you think about junk mail? So what if we just. stopped producing awful marketing emails entirely? Wrong.
  • MARKETRI  |  FRIDAY, JANUARY 27, 2012
    [Information] Starting Your Social Networking Journey - A Guide for Professional Services Firms
    There is more detail on these headings in the note , so take a read if you want more information. There is myriad information online describing the various networks. Please contact us if you want more information on any of these. At the tail end of last year, the Law Society issued a practice note on Social Media.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Information] Best Twitter Guides, Tips and Tools of 2010
    What types of information are worth sharing, beyond blog posts? You might gain information, competitive intelligence, insight,  a new supplier or partner, publicity, brand awareness, an idea, customer insights, and yes, even a potential customer. Which companies are really succeeding on Twitter, and how are they doing it? Tweetvolume.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 14, 2012
    [Information] 17 (of the) Best AdWords and SEM Guides of 2011
    Essentially, Google requires that advertisers make it clear to landing page visitors how their personal information will be used, how to opt out of communications with the business, and a secure connection if any financial information will be transmitted. That high-level analysis is misleading, however. First, there is a headline. 
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 22, 2010
    [Information] Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
    Give them information they find valuable, in formats they want to consume, in places where they spend their time. Just as in B2B marketing, give them information they value. Thanks to the attendees of today's Swiftpage Thought Leader webinar series - you were terrific. Someone has to monitor for Step Backs. Email Subject Lines.
  • HUBSPOT  |  FRIDAY, AUGUST 6, 2010
    [Information] How to Use Web Analytics to Become a Better Marketer
    Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? Additionally it will give you the information to know if social media is actually working and which email campaigns are driving traffic. Ways To Leverage Web Analytics to Become a Better Marketer.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 9, 2011
    [Information] Swyft Offers Low-Cost Interaction Management Software as a Service
    The system can import and store additioinal information if real-time access is not appropriate. Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features. You’ll note that both of these are single-channel examples.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Information] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    But it now feeds Salesforce all campaigns that touched the lead and flags both the original source and the campaign that generated contact information. Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 5, 2011
    [Information] Whatsnexx Manages Customer States, Not Campaigns
    These alerts (technically, XML messages via a SOAP protocol) include whatever contextual information is needed for Whatsnexx decisions. Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. Whether it’s radically simpler is another question.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 30, 2008
    [Information] How to use social media for lead generation
    As I’ve written before, using social media tools like Twitter for lead generation , I have found Twitter to be helpful in this way.The company in the Case Study used tweets to post notices of new blogs and webinars, trivia questions, and informal focus group questions. I’ve been blogging for over five years. Shifted release time from 8 a.m.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 26, 2014
    [Information] The ABC’s of Great Blogging: Be Original and Offer Insight
    You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested. According to the authors of  Content Rules : “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 25, 2012
    [Information] Mobile Apps a Must-Have for the Hospitality Industry
    Corporate Travel Report: Market Size and Technology Trends report, 51% of US travelers access travel content on their phones, while four of every five travelers access hotel and airline information. Mobile apps, on the other hand, are specifically designed for smartphones and tablets, and, according to PhoCusWright’s U.S.
  • HUBSPOT  |  MONDAY, JULY 19, 2010
    [Information] 3 Tips for Building an Effective Landing Page
    An effective landing page is capable of getting a high proportion of site visitors to provide their contact information for future lead cultivation. Prospects click on call to action buttons because they expect to receive information that a CTA button says the next page would provide. What is considered an effective landing page ?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 27, 2013
    [Information] Sales Prospecting Perspectives Weekly Recap - Week of September 27, 2013
    While there’s no clear-cut formula, we offer 10 tips to impart an opening statement that shows your humble, yet informative approach to teleprospecting. You can’t just put all your information out there; it’s got to be neat and catered to your prospects’ interests. 'Happy Friday! They’re people too, after all. if they’re at a loss.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 9, 2010
    [Information] Is the Internet destroying your culture … or creating it?
    Whether it’s YouTube-inspired dance moves, crowd-sourced literature, or my own personalized information stream, the Internet is inexorably un-tethering  culture from the places on earth and moments in time. “Mass culture is dead. Every one of us is creating our own version of culture.&#. Now, I make my own newspaper. Tweet This!
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JANUARY 28, 2013
    [Information] 5 Steps to Better Referral Selling
    She founded the business in 1996 and though the speed at which information is available has changed, the basics of referral selling remain the same. Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 3, 2012
    [Information] How to Get Your Prospects to Call You Back in 2012
    I’m sure there are some good pieces of information you can gather that will give you better personal insights on them. It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. Leveraging existing connections.
  • FATHOM  |  THURSDAY, DECEMBER 19, 2013
    [Information] 2014 Resolutions: Organizing Your Education Paid Advertising Campaign
    Choosing sitelink, location and even app extensions will increase your click-through-rate, easily funneling your students to their desired information. What information are your students searching for and not finding organically? 'New Year’s Day means new resolutions. This increases efficiencies and your bottom line. Test, Test, Test!
  • VOLACCI  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Information] Jog Your Memory with Repurposed Content
    The information is still valuable, it just needs to be thrown back into the spotlight. 'By now you’ve probably seen this video that’s made the rounds about a man coming out from anesthesia and not remembering he’s married. In his daze he seems absolutely amazed by someone he’s been with for six years. His wife is a total stranger to him.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Information] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
    This deep dive into marketing automation has been almost as fun as it has been informational. With their eMarketing Enterprise Manager, you can launch new email and web campaigns quickly by pulling data from multiple sources and tracking information through various channels. hope this series has been as helpful to you as it has to me.
  • EMAGAZINE B2B BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Information] eMagine Launches New Websites
    Founded by innovators in next-generation sequencing (NGS), genetics, molecular biology, and information science, the company delivers tools that enable researchers and clinicians to make better decisions regarding drug development and patient care. We use this blog to provide educational material for our visitors on these subjects. Galatea.
  • SAZBEAN  |  FRIDAY, APRIL 29, 2011
    [Information] Digging in the Cache – Clarus the Dogcow (says Moof!)
    It’s, unfortunately, more difficult to find information on the dogcow these days. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Apple even released a Tech Note (31) which included a description of the dogcow: Somewhere along the line I baptized the dogcow “Clarus.”
  • B2B MEMES  |  WEDNESDAY, APRIL 13, 2011
    [Information] Why Aggregation Is Not Distasteful
    Any journalist who ignores or deprecates such a useful tool for sharing information with readers is doing them a disservice. What is it about aggregation that riles so many journalists? understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. Curious why Web is different.”.
  • SAZBEAN  |  FRIDAY, JANUARY 14, 2011
    [Information] Content and Fair Use Online
    That’s really a big part of what social networking is — sharing information with those in your network. Content curation is HUGE online. We all share links to articles, videos, pictures, etc. However, there’s a big difference between sharing links to content and republishing. Content
  • SAZBEAN  |  MONDAY, DECEMBER 13, 2010
    [Information] ASICS uses Facebook App to Find New Spokeswoman
    As fans engage with the brand for the contest, they can also get product information, view behind the scenes videos, and get a list of upcoming marathon events. This expands on their strategy of recruiting runners at last May’s Paris Marathon. Whether this campaign will resonate with ASICS fans remains to be seen. What do you think?
  • SAZBEAN  |  THURSDAY, SEPTEMBER 23, 2010
    [Information] The Drawbacks with Too Much Social Media Automation
    It’s very difficult to offer information that’s not available elsewhere, and people are on social networks to be social. Social media takes time… and patience… and commitment. Following through on those requirements is difficult for many businesses, large or small. No Interaction. No Personality. What do you think?
  • CONNECT THE DOCS  |  WEDNESDAY, DECEMBER 2, 2009
    [Information] Time to Analyze your Content: What Worked and What Failed?
    If you're thinking that it's wrong to "give away" this kind of information, you should know that others are doing it already. As the end of the year approaches, it's a good idea to shift focus from content to analysis. What has worked for you the past year and what hasn't? What was hot and what was not? Not effort. Results.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 1, 2009
    [Information] ClickInsights: How to choose a white paper syndication partner?
    White Paper Syndication Options for Technology Marketers report has great information on the following: List of Syndication Partners. What type of information do you collect on the registration form, and can I customize it to collect information that fits my lead definition? How do you market your white papers? IT Business Edge.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 5, 2013
    [Information] The Top #Nifty50 Men Writers on Twitter for 2013
    In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. 'By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. So without further ado, here are the 2013 #Nifty50 Men!
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, NOVEMBER 22, 2011
    [Information] Cool Stuff Manufactured in America
    You will find lots of useful information on their site and if you like, you can join and get involved. In the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.”. Click here to view the embedded video. Click here to view the embedded video.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 9, 2011
    [Information] How to Avoid Problems with Hyphens and Dashes…
    Because of the informal nature of writing on a blog , or for online ezines , people now write like they speak – you know what I mean? Have you ever encountered this problem when blogging or writing content marketing ? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we talk.
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Information] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    Remember that most individuals are on a social site for networking (ex: LinkedIn), staying connected (ex: Facebook) or being informed (ex: Twitter), so ad content should connect to your target audience goals. These are targeted ads with information about the product the visitor has shown previous interest in.
  • NUSPARK  |  SATURDAY, JULY 17, 2010
    [Information] Set the Record Straight: Marketing Automation vs. Email Programs
    By knowing this information, you can customize your sales pitch and make it relevant; and that means enhancing relationships and more sales. From that we downloads another case study; this time the web form asks a little more information, like company name and job title. Standard email programs are limited in identifying hot prospects.
  • VIDYARD  |  MONDAY, NOVEMBER 11, 2013
    [Information] The Future of Video Marketing: My Top 10 Predictions
    Inform the media of an event. Video marketing platforms can help  with detailed, accurate information about your video assets and soon every marketer will consolidate their video analytics with marketing automation and CRM data. The future of the Internet is television. There has been a shift in living room media.
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Information] Small Business Lessons from B2B Brands with Amazing Content Strategy
    Your small business strategy should aim to engage your end user by providing up-to-date information on the topics they need to know, even if they aren’t perfectly aligned with your product. 'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Don’t Be Like Your Competition.
  • HUBSPOT  |  WEDNESDAY, APRIL 4, 2012
    [Information] How to Use Email to Re-Engage Sleepy Subscribers
    You're going to need to utilize a mixture of discrete metrics and business-specific information to make the final determination for the definition of an inactive subscriber. As an email marketer, you already know you're losing about 25% of your email list every year. Why Email Re-Engagement Campaigns are Important. well, healthy and engaged.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 1, 2011
    [Information] New IBM Study Addresses Major Challenges Facing CMOs
    Shifting demographics - New global markets and the influx of younger generations with different patterns of information access and consumption are changing the face of the marketplace. As CMOs struggle, there is a window of opportunity for ad agency new business. . But they are struggling to respond. The Importance of Social Media.
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Information] Google AdWords' New Ad Rank Formula: What You Need to Know
    An ad extension is an option in AdWords that allows you to expand your ad with additional information and links back to your site. 'In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. What’s going on? Why would Google make this change?
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 9, 2012
    [Information] 10 Steps to Create A Content Marketing Blueprint For Small Business
    Use this information to discover how to set the direction and focus of your small business brand. By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Enter the Content Marketing Blueprint.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2011
    [Information] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
    Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). Google does a good job of this with the help information for their various tools. Steve Woods , Eloqua. Buy his new book !
  • VISIONEDGE  |  WEDNESDAY, JULY 11, 2012
    [Information] Creating a Strategy Roadmap for Marketing Operations
    Once you have the information from the first step, the next step is to assess the current marketing operations capabilities and performance and to compare this against other marketing operations practitioners. 'Not long ago few B2B companies had a marketing operations function. Lead the charge for marketing performance measurement processes.
  • VISIONEDGE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Information] The Five Metrics that Must be on Your Marketing Dashboard
    Again, we can use this information to reallocate the budget to ensure that marketing is contributing to each of the business outcomes identified by the senior leadership team. 'by Laura Patterson, VEM and Julie Schwartz, ITSMA. Marketers are always asking us, “What are the five most important metrics that should be on our marketing dashboard?”
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Information] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. Social Media Marketing Tips, Tactics and Guides.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 7, 2012
    [Information] 5 Inside Sales Trends to Expect in 2012
    Seize the Hidden Sales Cycle  - The new normal now is our self-sufficient customers who are engaging later and alter in the sales cycle, and coming in much more informed than ever before. These 5 trends are derived from a very, very interesting Inside Sales Trends Report: 12 in 2012 Inside Sales Trends  by Josiane Feigon. trends
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Information] When did leadership become a dirty word?
    by Gordon Diver Related Stories Strategies to help your business overcome information overload Understanding the moving target of Facebook reach Why research firms are screwing up content marketing. 'When I was in graduate school I took a class that examined the qualities of leadership. was completely wrong. Well, wait no longer. by Mark W.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 19, 2013
    [Information] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    Albee: Get into the nitty-gritty details and provide helpful information about solving problems that specific prospects care about. 'by Amanda Batista | Tweet this Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. Well, that’s the point, really.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 14, 2010
    [Information] Forget the C-Suite, the Money’s in the P-Cube
    The P-Cube takes its strategic priorities (we hope) from the C-Suite so you may find some of the hot buttons for procurement in that information. You have to pity sales people in the summertime. What with all the golf days, baseball games and other client entertainments they barely have time for a manicure. An ugly pen and pencil set?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 25, 2010
    [Information] A tweet fit for a queen
    Twitter allowed me to broadcast these offerings and I found there was a great need for such information globally. But I learned that technical information would not do it alone. Today I’m privileged to feature a wonderful social web success story from my friend Imad Naffa.  left Jordan to come to the US in 1980. Digg this!
  • WEBBIQUITY  |  WEDNESDAY, JUNE 30, 2010
    [Information] Business Blogging – Do You Have What It Takes?
    This is what makes a blog not just informative, but interesting. Whether you are sharing information primarily through writing, audio (podcasting) or video blogging, it all starts with the ability to tell a story, weave a narrative, or present an idea in an organized and coherent fashion. How do you get there? Curiosity. Passion.
  • 3D2B  |  TUESDAY, MARCH 4, 2014
    [Information] What Your Optometrist Can Teach You About Email Marketing
    The doctor gains a little more information about your eyes with each test, and discovers the best prescription to help you see more clearly. For more information about 3D2B, visit www.3D2B.com or call +1 718-709-0900 or +39 06 978 446 60 (EMEA). 'A/B Testing for Eyes and Email. Test, measure, and optimize with A/B testing. Open Rates.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 3, 2012
    [Information] Email and Spam – The Two That Shouldn’t Tango
    Lastly, be sure to include your business’ information in your emails (if they can visit your site, the more trust you build with them), the more information you provide about your company, the more credibility you build with your customers. by Ravali Ravulapati. Email Marketing Best Practices to Spam-Proof Your Content.
  • SAZBEAN  |  FRIDAY, JANUARY 28, 2011
    [Information] Thoughts on the History of Social Networking [Infographic]
    Social networking has been around for longer than Twitter and Facebook (one could argue that social networking has been around longer than computers, but we’ll save that argument for another day). Digital social networking started the day that two computers could communicate with each other and send messages between people. News & Notes
  • SAZBEAN  |  FRIDAY, JANUARY 21, 2011
    [Information] The “ME” in Social Media is not about You
    Remember what the “me&# needs are The “me&# needs of your company aren’t just marketing and advertising, you’re also getting valuable feedback and information for sales, customer service and product development. The “ME&# in social media refers to individual consumers, not to you personally.
  • PHOENIX RISING  |  MONDAY, JULY 27, 2009
    [Information] Stop with the 4 Letter Words!
    So stop with the argument that they want technical sales information. I brought the soapbox out to talk about both 3 and 4 letter words - those pesky acronyms that seem to permeate technical and complex B2B product marketing.    I just spent some time reviewing materials from a potential new client.   Which is fine. 
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 30, 2012
    [Information] Social Media Marketers: Are You Getting Social Media Wrong?
    People are active in social media to get caught up with friends and get updates to information that matters to them. The net-net is that I believe many in social media marketing are getting too caught up in the “ROI of social media” and a short-sighted view of social, forgetting about the much bigger issues at hand. ” 3.)
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [Information] 10 New Websites to Add to Your Social Media Blog List in 2013
    Looking for new blogs to follow in 2013 for unique and insightful information on social media? You already know about the “famous” social media blogs – but what about those individual bloggers that consistently publish good information but just haven’t been exposed to the same traffic? Enjoy! Augie Ray: Experience: The Blog.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] The Bamboo Project Blog: Seven Strategies for Supporting Personal Learning Environments at Work
    What were talking about here is how do people gather and process new information and develop new skills and knowledge as a result. For example, Ive used wikis to manage my own projects and RSS as a way to stay on top of information I need for my job. The Bamboo Project Blog. Mine is here. This isnt an LMS or a VLE. PLE is for learners.
  • B2B VOICES  |  FRIDAY, MARCH 2, 2012
    [Information] Let’s Talk Social Media: We Agree to Disagree
    While financial services can’t produce the beautiful images that car companies can in social media or sell products like coffee shops and clothing stores, we can develop the ideas and social currency that many people rely on to make informed decisions. You can view my presentation at SlideShare. Is Facebook just for friends?
  • HUBSPOT  |  THURSDAY, MARCH 1, 2012
    [Information] Tried and True Techniques for Fusing Offline and Online Marketing
    QR codes enable mobile users to easily access the information/web page you're trying to direct people to. HubSpot Show them why they would want to come to the event with an amazing informative catchy blog post. It's okay to balance your blog content with information about your product or service. Create Calls-to-Action. Great!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 19, 2013
    [Information] Using Pinterest to Build Your B2B Brand
    Most B2B organizations aim to own certain SEO terms and host information about those terms on their websites to drive link traffic and increase their Google search value. Magazine , it is mandatory to have sufficient information on your profile about your business. Some are skeptical that their audience even spends time on Pinterest.
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Information] B2B Company Websites
    But, it can be hard sorting through the tweets to find that shiny gold nugget of information. The challenge is serving diverse contact and information needs. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Mining For Gold in the Chatstream. Learn more here ).
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