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  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 6, 2009
    [Information] Social Media Reality Check: Get Off Your High Horse Already
    We have dozens of new ways to push information out into the marketplace. How often do you witness behavior that makes you ask yourself, "Who the hell does he think he is?!?" " Though I've just come off writing three guest posts for Mark W. a social media reality check. Today's topic is HUMILITY. This is not listening.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 6, 2009
    [Information] Social Media Reality Check: Get Off Your High Horse Already
    We have dozens of new ways to push information out into the marketplace. How often do you witness behavior that makes you ask yourself, "Who the hell does he think he is?!?" " Though I've just come off writing three guest posts for Mark W. a social media reality check. Today's topic is HUMILITY. This is not listening.
  • BLOG MY CALLS  |  THURSDAY, APRIL 3, 2014
    [Information] Conversation Analytics Case Study: Bahama Resort Increases Phone Conversion Rates by 157%
    We take the information it provides and we dissect it,” Simorne says. The information is first-class.”. 'In our effort to provide data about both the impact and implementation of call tracking, we''re publishing more case studies. The Grand Lucayan is a luxury resort on the white sand beaches of Grand Bahama Island. Marketing Data.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Information] Marketing Automation’s Growing Role in Customer Lifecycle Management
    We all know how infuriating it is to be on a call with a credit card call center operator, and giving them all your information, and then being transferred to someone who asks you all that information again. think the biggest challenge, really, is identifying the sources of information that you have. 'An Act-On Conversation.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 5, 2012
    [Information] The Surface of Sales Intelligence at Microsoft’s #WPC12
    The addition of InsideView makes Dynamics an even more comprehensive solution for us because it not only provides the full complement of CRM capabilities, but also company information, contact details, and relevant connections.  Next week starts a fun fueled week at Microsofts Digital World Partner Conference.
  • LOOPFUSE  |  WEDNESDAY, NOVEMBER 10, 2010
    [Information] Marketing Automation is too complicated for Free
    Instead, help make the developers successful using the product by providing them with information and resources and then they will help you sell into management.   In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing.  LoopFuse simplifies Marketing Automation.
  • FUNNEL FOCUS  |  TUESDAY, JULY 20, 2010
    [Information] Thought Leadership Interview: Jill Konrath on Closing the Gap between Marketing and Sales
    When they finally work through this exercise, both groups are blown away by the invaluable insights and overlooked information that comes out through the use of the Buyer's Matrix. If only companies were that brave. CD: What does marketing need to do to get salespeople to use the content they provide? JK: Write good content. Make it simple.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 25, 2009
    [Information] How to Use Existing Content in B2B Demand Generation Programs
    What do they need to know to make an informed decision? Many of my clients don't have content suited for all stages of the buying process. Some of them have lots of content, but are stumped about how to use it effectively. So they think they need to start from scratch. Commenter Barrett Coakley posted: "Great idea. All good.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Information] 5 Ways to Use B2B Social Media to Break Company Silos
    That information, as well as recommendations, are all available on the social web. One way to use an internal social network is to free information from email, hard drives and employees’ brains. Many B2B companies approach social media the same way they approach other parts of their business. With silos. Photo credit: Flickr.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, FEBRUARY 13, 2013
    [Information] Weaning Yourself Off Keyword Dependency — Dealing with Not Provided
    Again, the benefits are many, including: Providing prospects with information that helps them decide to do business with you. SEO (search engine optimization) used to be a B2B marketer’s dream come true. Woohoo! you could see that your SEO efforts were working (or not). Those days are disappearing rather fast. Run away! Fast!). How so?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, MARCH 6, 2014
    [Information] 80+ Leading Business Experts Share Their Top Sales Secrets
    Information will be presented by executives of rapidly growing sales teams and best-selling authors. 'Join me at the 2014 Sales Acceleration Summit. The brightest minds in sales and marketing will share their secrets in a rapid-fire series of online presentations you won''t want to miss. Grant Cardone , author of Sell or be Sold.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 5, 2013
    [Information] Your Google Places Questions Answered!
    'We recently held an information-packed  webinar about the power of Google Places. Q: Is it true that Google+ could’ve used information and created a page for your business/listing without your knowledge? And perhaps have incorrect information? Q: Which of the search engines are most user-friendly on mobile devices?
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Information] ?6 SEO Myths BUSTED
    If you do a search for “SEO copywriting tips” you’ll get lots of results that essentially parrot back the same information: use an active voice, write intriguing headlines, include links, use meta tags etc. Well-written, original, informative content will always be rewarded and in the long run, perform best. The keyword is dead.
  • WRITTENT  |  MONDAY, AUGUST 11, 2014
    [Information] 9 Data-Driven Copywriting Tips
    But today’s content marketers have an immense amount of information at their fingertips. If you’re not data-driven, you’re probably missing out on a wealth of information. 'Image source. Copywriting is creative work. Today, you’re in luck. Check it out: 1. Use Peer Pressure. Use Pictures of Babies and Women.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Information] Bing Adds 5x More Facebook Content to its Search Results
    know what you're thinking, you well-informed marketer, you: "But Bing was already incorporating social data from Facebook into its search results." Back in June, 2012, Bing started including Facebook Likes, photos, and profile information into search results. Big surprise, right? You know. What Has Changed About Bing's Search Results.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 21, 2012
    [Information] Online Persuasion: Seeing Through the Eyes of Customers
    Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. And that shift means a different mindset.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 9, 2010
    [Information] Content Marketing Tips to Get More “Juice”
    began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Then you expand each one into 3-5 blog posts. Blog this on Blogger.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 1, 2010
    [Information] Smart Time-Saving Tips on Blogging…
    CMI offers frequent information on Content Marketing from some of the finest experts both online and off. What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But it’s also a good chart for anyone working with a V.A.
  • CONTENT MARKETING TODAY  |  TUESDAY, MAY 25, 2010
    [Information] Don’t Miss This Killer Combination: Wine, Women, and a Canadian Government Website
    This is a terrific example of accessible and informative content serving the marketing needs of its government agency, the LCBO. It’s not an oxymoron. Cool government content marketing is thriving up North. Surprise! The Liquor Control Board of Ontario manages to tread the fine line of selling cases of liquor while extolling moderation.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2012
    [Information] 5 Lead Conversion Tips That Work for Any Marketing Program
    Use this information to optimize your nurtures. by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not everyone who fills out a form, attends a webinar or clicks through on one of your emails should be passed to sales.  Know Your Buyer.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Information] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    In most organizations, the campaign analytics are in one data silo and the pipeline and closed deal information is in another.  by Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 2, 2012
    [Information] How to Build a Lead Qualification Team
    Lead qual reps need to find out as much information as possible about a lead so the sales reps can formulate a strategic approach. They find information by asking questions, and natural curiosity will guide their conversations in a smooth, approachable way. Right from the start, inform the team of their responsibilities.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Information] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
    Given the Internet, Google, social media, and the entire digital information revolution, the data universe has exploded like a super nova in recent years. Being a cloud-based solution, Data.com ties strongly into the digital information revolution. Please provide a brief overview of your business. What do you do? When was it formed?
  • MODERN B2B MARKETING  |  SUNDAY, JUNE 27, 2010
    [Information] Social CRM: The Latest Evolution for Managing Customer Relationships
    Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Using RSS to send different types of prospect information into one system.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Information] Finding social media success in regulated industries like banking and healthcare
    Regulated industries like banks and healthcare have to pay attention to the legal ramifications of how they share information.  I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. This is not an unusual situation.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Information] Aim High (But Not Too High): How to Set Goals You Can Meet
    What information or resources will be needed to accomplish each task? Your outline should document all of this information, along with the vision of success and specifics determined above. If you set an expectation that’s unachievable, your clients will love you…right up until the moment that you disappoint them. Step 2:  Get specific.
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Information] 25 outreach tools that can take your business to new heights
    Gmail, Salesforce, and Outlook users can closely monitor their outreach with Signals, an app that informs you minute-to-minute when your emails are opened, read, and forwarded. 'Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, Sorry, but it doesn’t. GroupHigh. InkyBee. BuzzStream.
  • ENGAGE  |  MONDAY, MAY 9, 2011
    [Information] The Influential Power of Uncertainty
    And they are most confident in an expert who is committed to improving, acquiring new knowledge, and staying as informed as possible. N obody can possibly know everything. And we tend to look through a thick lens of skepticism to anyone who claims they do (here’s looking at you, gurus, ninjas, and self-proclaimed experts ).
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, DECEMBER 3, 2013
    [Information] 3 Ways to Unlock Your True Value Proposition
    For more information about how to strengthen your value proposition, download the value proposition kit: [link 'So how does your value proposition look? Can you describe what you do in terms of tangible business results? Do you have documented success stories? Or do you need to do some work to enhance your value proposition?
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Information] Why Marketing Automation Fails: 3 Common Reasons
    It’s common for marketers to over-think their marketing automation strategies, investing in complicated newsletter designs and templates -- mediums with a heck of a lot of information in text. Not to mention, they’re highly personalized and rich with information that is relevant across the conversion funnel.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Information] The 1 Key To Success In Content Marketing (And Life)
    As an old, but immature industry, content marketing needs as much reference information as possible so that the industry can continue to grow.”. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • B2BBLOGGERS  |  FRIDAY, MAY 21, 2010
    [Information] What Tools and Management Systems Work Best for B2B Lead Generation
    All information is accessed through a computer, allowing anyone with proper access to manage the software without being tied down to one computer. Keeping them informed periodically about your industry, and what you are doing will keep your company’s name in the back of their minds. How can we help you Make Good Media? Or Does It?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 25, 2013
    [Information] Sales and Marketing Alignment: the Essentials
    The definitions should include demographic information (such as company size) and behavioral information (such as requesting a demo of your product). 'It’s a legendary conundrum: Sales and marketing cooperation is hampered by a lack of communication and agreement. Agree to agree. Seriously. Shake hands and mean it. Or closed sales.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Information] Marketing Automation’s Next Frontier: Madison Avenue
    Rather than push the business rules and logic over to the DMP, marketing automation firms need to bring this information into their platform, allowing it to improve today’s right message right time algorithm. This represents a significant investment but, for many companies, the application has been limited to emails and landing pages.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 21, 2011
    [Information] Is LinkedIn Really for Sharing Content?
    … Can LinkedIn truly become a hub for information-sharing?&# It seems the answer to the first question is a resounding yes, but LinkedIn has not become the hub for information-sharing. Does this information make you reconsider the importance of LinkedIn sharing? The truth is, LinkedIn isn’t where we share.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 1, 2011
    [Information] Social Media Is Not Like Selling Used Cars
    Share information from others freely. Like, comment on, or retweet good information, insight or entertainment from others. On twitter, a common guideline is only one out of every eight tweets should be your own information. What makes you think you have a solution? immediately jumped in with a solution. Big #FAIL.
  • ENGAGE  |  WEDNESDAY, JULY 20, 2011
    [Information] 6 Steps to Realistic Social Media Implementation
    Treat this information as you would your email subscriber information. T here’s often a gap between the idea of social media (what can happen in your head) and the practice of social media (what happens in real life). Maybe your “social media engagement strategy” seemed more solid in the PowerPoint presentation.
  • E-QUIP  |  MONDAY, JANUARY 14, 2013
    [Information] Serving Clients as a Subcontractor
    We found that they were not clear on how each other's design process worked, when coordination between the two was most critical, and what specific information was desired on interim deliverables. Be sure to clarify specifically what information and data need to be exchanged and when. They only become a little more complicated.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2011
    [Information] 6 Killer SEO Copywriting Tips From @Copyblogger
    The substance has to be there, but it's also about how you present the information. If you're giving an in-person presentation, you have to have great information and amazing slides. You need to have great content , but you also need to present it well with an enticing, clear headline and easy-to-digest information.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 29, 2013
    [Information] Memories From Eloqua Experience 2013 (Slideshow)
    We shared three days of memorable content, information exchange, and networking. 'by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. The event was special thanks to you, our community. Memories From Eloqua Experience 2013- San Francisco from Eloqua.
  • HUBSPOT  |  THURSDAY, MAY 26, 2011
    [Information] How Facebook Factors Into Lead Generation [Data]
    For more information about how social media, blogging, and website content correlate with traffic and leads, download the free ebook, "Lead Generation Lessons from 4,000 Businesses.". The results are in! One of the factors included in the study is Facebook reach. Businesses with over 1,000 Facebook fans generated 12 times more leads.
  • MARKETING ACTION  |  MONDAY, OCTOBER 21, 2013
    [Information] How to Attract New Customers – i?marketing (Part 2)
    Build out personas that match potential customer types, including at a minimum company size, industry, problems to solve, why they might buy from you, and the channels they use to get information. Content, as we define it in content marketing, is: The presentation of information – for a purpose – to an audience – through a channel.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 19, 2011
    [Information] Is Social Media the New Cold Call?
    When it comes to doing pre-call research and getting some background on a prospect or company you are calling into, there is a lot of information gathered by just doing a Google search. There are many alternatives to cold calling. Alternatives to Cold Calling. That is until video conferencing and other tools take over. Prospecting Sales 2.0
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 14, 2012
    [Information] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
    Maybe you are feeling overwhelmed with information or are worrying about mistakes. In this informative infographic, Copyblogger points out some common reasons why you might feel like you are in a creative rut, and provides solutions to help you overcome your fears so you can get to writing. pretty amazing feat. Pretty amazing!
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 1, 2011
    [Information] New IBM Study Addresses Major Challenges Facing CMOs
    Shifting demographics - New global markets and the influx of younger generations with different patterns of information access and consumption are changing the face of the marketplace. As CMOs struggle, there is a window of opportunity for ad agency new business. . But they are struggling to respond. The Importance of Social Media.
  • VOLACCI  |  TUESDAY, JULY 9, 2013
    [Information] Social Media and Lead Generation: Know Your Measurements
    These will greatly enhance the information you can draw from your Facebook metrics, Twitter analytics , and more.  . Under the Conversions > Multi-Channel Funnels reports, you can collect and inspect information about what has triggered various conversions. 'Social media is a trend that''s not going away anytime soon.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, APRIL 12, 2011
    [Information] If I get you on the cover of Forbes Magazine…
    Nearly everyone understands why positive media exposure is a good thing; it provides current and prospective clients with some comfort that they are making a smart, informed decision. …what will you do with that exposure? They typically respond, “Isn’t just being there in Forbes (or wherever) the goal?”.
  • CLIENT BRIDGE  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Search Term Glossary
    Meta Tags Pieces of HTML code that can be added to a website that provide information to the search engines, but that aren’t visible to site viewers. You can't be successful in digital marketing if you don't know what you're talking about. For more in-depth definitions, see the original article. View Original Article
  • WRITESPARK  |  TUESDAY, JULY 10, 2012
    [Information] Case Studies: Does Your Team Know What Makes a Good Success Story?
    Most likely, just a customer name and contact details, with little if any information on the story itself. One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. They'd make a great success story!" In both cases, what input do you receive? Has the customer agreed to participate in the case study?
  • CLIENT BRIDGE  |  THURSDAY, APRIL 26, 2012
    [Information] Website Elements that Hamper Inbound Marketing
    A "Contact Us" Form Instead of Contact Information A "Contact Us" module is vague and generic, and should never be the only means of communication between you and your customers. Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". Here are Hubspot's 15 most annoying things on websites. Avoid business babble.
  • WRITESPARK  |  TUESDAY, MARCH 13, 2012
    [Information] White Papers: Does Your Writer Have an Eye for Detail?
    Statistics and other quantitative information are presented correctly and in a way that fairly represents the meaning conveyed in the source. An obvious typo. usage that shows a clear misunderstanding of the word's meaning or proper use. statement of quantitative results where the math doesn't add up. missing or incorrect source citation.
  • WRITESPARK  |  WEDNESDAY, OCTOBER 5, 2011
    [Information] Is Your Topic Worthy of a White Paper?
    The 1-2 page typical length for a note can present individual topics when the amount of information or discussion isn't enough to fill a typical 6-8 page white paper. Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 6, 2011
    [Information] Are You Failing at Marketing Automation?
    Ask yourself if you have the right information to do that analysis. From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers." Focus on quality rather than quantity. Analyzing marketing results should be done as close to real time as possible.
  • CLIENT BRIDGE  |  TUESDAY, MAY 24, 2011
    [Information] Using Social Media to Launch and Promote a Product
    This allowed for more information and images than Facebook. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. These tips are adapted from Guy Kawaski's launch and promotion of his book, Enchantment The Art of Changing Hearts, Minds and Actions.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 4, 2011
    [Information] Facebook Page Finder
    And while you can't generate a report that cross-references your page against others, there's still a wealth of information (about your page and competitors) that will allow you to further tweak you page. The Page Finder is an online resource that offers a tremendous amount of data about what pages are popular on Facebook.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JUNE 2, 2010
    [Information] “Make Cold Calls? I’d Rather See a Periodontist.”
    favor a monthly newsletter that provides useful information and is relatively un-promotional. Prepping for a cold call. If you need a shot of Novocain before you make a cold call, take heart. There is an alternative. . Kendra Lee, author of Selling Against the Goal , writes in “ Hate Cold Calling? Ted planned a detailed cold calling campaign.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Information] Best Cool Web Tools of 2009, Part 1
    And, tired of filling out the same information over and over for each new social networking or profile site? An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Generate word-of-word referrals? SlideSix.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 26, 2009
    [Information] 5 Important Ways Sales can help Marketing
    But the relationship is truly two ways, since marketing relies on sales for critical information in order to make decisions about pricing, messaging, and product roadmaps. Competitor information. Whether it is in designated fields in a CRM or via email, Marketers value any information about competitors you may hear from prospects.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Information] Marketing Edge
    For more information or to discuss your business challenges and goals, e-mail him. In this discussion David and I touch on the use of social media, the fragmentation of information sources, and the mysterious mix of mainstream media quantity with social media passion. What should I do? Good for them, bad for us. Ok so here goes.
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Information] Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!
    In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. 'In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. John L.
  • THE ROI GUY  |  SATURDAY, AUGUST 16, 2014
    [Information] Several Experienced Value Experts Added to the Alinean Team
    Before joining the Alinean team, Marc was a customer of Alinean’s at IBM, where he served as World-Wide Information Governance Strategy Consultant and Sales Lead. Prior to IBM, Marc ran Oracle’s Insight Program, an offering designed to demonstrate to clients the business value of Oracle’s technology solutions.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 24, 2013
    [Information] 3 Ways to Use Voice Broadcasting and IVR to Streamline and Automate Employee Notifications
    phone call is often the best way to communicate important information during an emergency, but calling each employee manually can take too much time. Using voice broadcasting you can pre-record a notification informing employees of the emergency and any important instructions. That’s why many organizations rely on voice broadcasting.
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Information] 4 Content Curation Ideas to Implement Now
    This quote hit home: " humans face a problem our species has never confronted before: We have too much information. I caught Paul Gillin's column in B2B magazine yesterday on how curation is the new creation. Our challenge has shifted from finding what we need to filtering out what we don't. You can too.   4.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 16, 2013
    [Information] 5 Tips For Better Sales Role Plays
    As the trainer, you’ll be armed with great information and give the trainee the opportunity to use what they’ve learned about your product in a situation that’s as real as real is going to get. Sales Prospecting Perspectives is pleased to bring you a guest post from Christopher R. Snell Jr., Inside Sales Manager at Care.com. Don’t do that.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2011
    [Information] Savvy Speaks: Dos and Don'ts of Guest Blogging
    Includes an accent image ( with source information). Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! The Savvy Sisters recognize that even with six of us contributing, a fresh perspective is a nice change of pace every once in awhile. Jamie.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Information] Basic Training For B2B Social Media Turtles: Research & Preparation
    The information and inspiration is readily available if you look for it. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals. What are they searching for?
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 24, 2011
    [Information] Getting Personal with Customer References: Matchmaking that Works
    While others make it much more informal; choosing to send a thank-you note or gift whenever they feel someone has made an especially large effort. We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin!
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Information] What MLMs can Teach us about Social Media
    Often, the whole event is billed as a giveaway - a free makeover, style analysis, demonstration, or informational lecture. There are few things more distasteful to me than the classic MLM business. Having been a stay-at-home mom (one of the demographics most aggressively recruited by these companies), I've had my share of exposure. Web 2.0
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 31, 2010
    [Information] 3 Basic Social Media Tips For All Local Home Improvement Contractors
    Some use it to research information. It must be professional looking, informative and able to bring them to whatever the next step is that you want them to take leading to doing business with you – a “call to action.” Is your website copy concisely written and richly informative? The total value of the three bids was $87,000.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 22, 2013
    [Information] Are Free Giveaways a Worthwhile Business Strategy?
    Every field in a lead capture form adds a new obstacle through which prospects have to pass before you get their information. Every additional field also increases the risk that prospects will drop off, which means you don’t get their information. At events, however, it’s much easier to get a prospects information.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Information] Content Marketing? Just Deliver Content People Want
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? f5823b ;">. Curiosity.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 9, 2014
    [Information] Advice from a Social Pro: Using Video for Your Small Business or Non-Profit [VIDEO]
    Using Vine or Instagram video to highlight small pieces of information about your product or service. Based in Portland, Maine, Brooks provides great tips to efficiently and effectively integrate video into your social media and marketing activities. Some of the highlights that Rich hits include: Creating videos that are 2 to 3 minutes long.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] How to Use B2B Marketing to Propel Rapid Sales Growth
    You need to identify your top suspects and collect as much information about them as you can. 'I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer. It was an interview-style podcast, hosted by Glenn Gow of Crimson Marketing. Drop the timid approach.
  • SYNECORE  |  MONDAY, JUNE 16, 2014
    [Information] 6 Reasons to Get Consistent With Your Content Strategy
    The purpose of an editorial calendar is to build a publishing schedule over the upcoming week or month that strictly focuses on the information you need for content production, ranging from content topic themes to publish dates. 'Research, strategy, writing, monitoring, measurement, more writing.the content marketing to-do list never ends!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 9, 2013
    [Information] How Your Inside Sales Team Can Make the Most of Lists
    This type of list is simple to go through and should not take a lot of research, as you can speak with the contacts and/or administrators to confirm the titles and contact information for the correct people. 'One of the first things we train new hires on is how to navigate a list in Salesforce.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Information] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    We’ve got to focus less on the story we’re aiming to tell, and keenly center our messaging on information that’s more conducive to customer learning. 'by Amanda Batista | Tweet this The stats that frame the buyer’s independent research journey are frightening for us marketing and sales professionals. This isn’t new.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 19, 2013
    [Information] How Cloud Connectors Can Guide Your Campaign Strategy
    Brainstorming campaign ideas can overwhelming, particularly because we needed to present a lot of information up front and let the customer “self-identify” which products may be of interest to them. Brandi is responsible for cross-selling to the existing Sage ERP installed base. Follow Brandi on Twitter @SageStarr.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Information] Social Data, Structured Data & No Data: SMX East 2013
    The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). Be sure to check out my full recap of “ Top Social Tactics for Search Marketers ” over at Search Engine Land for more great social information from the show. And with good reason.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 27, 2013
    [Information] Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords
    This is obviously powerful as people can get information on your products that aren’t typically displayed in paid ads including price, visual qualities, related products, and more. For this exercise let’s assume that all ads are created equally and they all are exactly as compelling to the average B2B buyer. Maximize Real Estate.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 24, 2012
    [Information] 4 Ways B2B Marketers Can Grow Their Retargeting List Size
    People often open and browse the newsletter without really dissecting the information or clicking through to the site. Retargeting (also called remarketing) is the act of serving display advertisements to users who have viewed specific pages on your web site as they browse other sites across display networks on the web.  4) Focus on the ROI.
  • WRITTENT  |  WEDNESDAY, MAY 21, 2014
    [Information] 11 Reasons to Focus on Quality Content
    Give your visitors a reason to not leave by entertaining them, captivating them, and providing useful information. Engaged readers come back to your site again and again because they find it useful, informative, and interesting. Can your content writers write in-depth quality content that is newsworthy and informative? Pride.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 13, 2014
    [Information] 3 Ways Your B2B Content Can Provide the Most Value
    In B2B marketing, one thing that fills the lead and demand generation pipeline is content that gives your audiences insight and information on the subjects they care about. One sure-fire way to surprise people these days: give them content without asking for something in return – their personal information or an offer to chat now.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 30, 2013
    [Information] 4 Keys to Nurture Leads and Customers by Creating an Emotional Connection
    To find out more information about engaging leads and customers be sure to download our new ebook, How to Choose the Right Solution to Nurture Leads and Customers. Plus, it can be detrimental to your lead nurturing efforts if you send the wrong information at the wrong time to a prospect. Relevance. Communication must be two-way.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 14, 2011
    [Information] 40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
    ” “For a health related query, would you trust information from this site?” Google Webmaster Tools – 6 Key Pieces of Information by StayOnSearch Kristi Hines explains how to set up Google Webmaster tools, walks through some of the key features, and provides guidance on analyzing the results reported. How to keep up?
  • THE ROI GUY  |  TUESDAY, AUGUST 13, 2013
    [Information] Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging
    Gartner indicates that” Newly empowered and informed buyers are taking control of the sales cycle, which should be cause for concern for many sales leaders.” 'According to Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” According to Ms. and “Why You?”.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Information] 8 Rules For Running Online Display Ads
    Or are you aiming to sell your product to a niche of Chief Information Officers? by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. Buy audience, not advertising. Understand the context.
  • MARKETING ACTION  |  MONDAY, MAY 20, 2013
    [Information] Herding cats? The Hidden Costs of Multiple Marketing Tools
    How do you use them to know where a prospect is in the sales cycle, and effectively share that information with sales? It’s a lot more information…and better results… for the same investment of time. That’s the good news. But on the flip side… How do you use these tools so they augment each other? An answer.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Information] Why Small Businesses Need Smart Marketing
    It is possible that your business is already listed in some of these spots, so claim the business as your own and then look over the information for accuracy. Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Monetize your customer referrals. Make sure you can be found online.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 6, 2012
    [Information] Three Types of Relevant Internal Links to Boost SEO
    For whatever reason, they land on a page and realize it is not relevant to their present information needs. Photo credit: Horia Varlan. Last month, I provided three ways to build links in the age of Google Penguin –Google’s algorithm change which severely limits effective link building. This will look like gaming the system.
  • BIZNOLOGY  |  FRIDAY, MARCH 30, 2012
    [Information] Wanted: Social Media Reality
    Twitter Spike was happy to tell his 250,000 followers the information so he could be involved and be an activist. Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Information] How to Keep Up with News & Emerging Trends [Marketing Cast]
    Information overload is a challenge for many marketers. How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies? Though it might be difficult to do so at first, you will have to learn to pick and choose your information intake. Pick & Choose What's Important.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Information] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    As a baseline: “Metadata” (literally, data about data ) is plural for all the bits of information that get coded into something, to define what it is and what it contains. For web pages, the metadata includes meta tags – helpful strings of code that convey important information about the content. Open Graph for Facebook. Corporate
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 7, 2012
    [Information] Providing 'Big Data' To Your Clients
    see this idea as part of the core of what Thomas Redman refers to as “informationalization” and always looking to add more data and information into your service. A few weeks back I wrote a post titled - Are You Providing 'Big Data' For Your Inside Sales Team? as inside sales managers.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 17, 2011
    [Information] Sales Prospecting Perspectives Weekly Recap - Week of June 13th
    For more information about this year's event , check out Mack Collier's review. Happy Friday Everyone! As I'm sure many of you are aware , o ur beloved Boston Bruins are FINALLY Stanley Cup Champions! As you can imagine , it's been a pretty exciting week for Bruins fans everywhere! With that said , AG had a great week as well.
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 17, 2010
    [Information] Fall Trends: Location, Mobile and Group-buying
    Notebooks, iPads, Kindles etc are continuing to shape the way we consume information. Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. Location, location, location. We know.
  • AD YOUR COMMENT HERE  |  SATURDAY, JUNE 30, 2012
    [Information] Content Curation and the New Curators
    It’s not about pushing links to people, it’s also about getting information and coming across new links. Discussion on content curation at Edelman’s 2012 Academic Summit. Speakers. Roman Karachinsky, CoFounder & CEO of News360. Burt Herman, CEO & CoFounder of Storify. Dimitri, CoFounder of Pulse. Moderator.
  • FUNNEL FOCUS  |  MONDAY, FEBRUARY 13, 2012
    [Information] Content Creation & Social Media: Jobs for the Entire Company
    For instance, a developer who has identified a new or interesting way to use your product to solve a specific business problem could be the ideal author of a useful and informative whitepaper. For many marketers, content and social marketing presents tremendous opportunities, but also some considerable challenges. 
  • FUNNEL FOCUS  |  THURSDAY, FEBRUARY 17, 2011
    [Information] In the B2B Funnel, Is There a Clean Sales Handoff?
    With B2B buyers involving more influencers and stakeholders, sharing this insight with sales reps can help them gauge the true level of buying interest and spot opportunities to extend conversations and offer additional information that may help the buying committee take next steps.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Information] 5 Real-Life Examples of Awful PR Pitches
    Note: We've changed the information within brackets to preserve privacy.). It is also a great resource to gather more information about a journalist and help you build a relationship. Gather more personalized information about the journalist. As we've discussed in past blog posts, it's not easy to pitch journalists. Thanks!
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Information] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    But the people who do engage  are much more informed and ready to buy, and the system identifies them accordingly. This means you’ll know when someone is thinking about your company and solutions; you can even set alerts that inform you when a particular buyer is on a specific page. 1.    Eliminate Cold Calls. 3.    Know When to Call.
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