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  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Information] My goal for the balance of 2014 – Become an expert on Likeable Local!
    Fortunately, Likeable Local creates great content and they provided Find New Customers with lots of good educational content on our Google Drive, so we have lots and lots  of information to study during the holidays, including recorded training sessions with CEO Dave Kepen and his VP of Markteing and Partners, Nicole. ”  Hi Google.
  • TERMINUS  |  MONDAY, DECEMBER 21, 2015
    [Information] Account-Based Marketing at Salesforce World Tour – Atlanta
    My first two months working with account-based marketing (ABM) here at Terminus have been like the first couple of weeks in a college class. I’ve been soaking up as much information as I can by watching and doing a variety of tasks. It’s the same way that you take notes and begin to learn the material that the class has to offer.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 11, 2015
    [Information] How to Pick Content Topics That Appeal to Professional Services Executives
    Establishing your credibility through informative content can go a long way in gaining your prospect’s trust. Remember: a well-informed content strategy is a successful content strategy. Professional services executives lead busy lives. So, how do you pick content topics that will appeal to professional services executives?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 22, 2015
    [Information] Planning Templates for Everyone! Plan Your 2016 Marketing Programs Now
    However, discovering what has worked in the past is valuable information to decide what to do in the future. For So this could all only mean one thing…it’s time to start planning your 2016 marketing programs! If you aren’t on the 2016 program planning bandwagon yet, you could be late to the game! Now look at you! Yay, something for everyone!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 19, 2013
    [Information] How Cloud Connectors Can Guide Your Campaign Strategy
    Brainstorming campaign ideas can overwhelming, particularly because we needed to present a lot of information up front and let the customer “self-identify” which products may be of interest to them. Brandi is responsible for cross-selling to the existing Sage ERP installed base. Follow Brandi on Twitter @SageStarr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Information] The uncomfortable state of content marketing metrics
    How many? I don’t have access to that information. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s This is not good. And the worst may be yet to come. Fixing the content marketing problem. It sucked. No idea.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 23, 2014
    [Information] Does Your Company Have an Open-Door Policy?
    We were greeted by our contact, given “VIP” badges and ushered into a comfortable lecture room where each employee’s name was on a placard alongside a packet containing Lincoln Electric information, safety glasses and headsets. After the video, we were turned over to our tour guide, a long-time employee, who regularly conducts tours.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 2, 2013
    [Information] The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
    Roll content (information over the shoulder of the speaker). What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. It’s kind of long, but it’s one heck of a good yarn. Hope you enjoy it. And I share some key take-aways for you too. Journal best-selling author.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Information] Blog Content Marketing Impacts 69% of Women’s Tech Purchases
    Social media marketing is also effective, but to a lesser degree, with 53 percent saying they turn to Facebook, Twitter or another social network for information about potential purchases. Content Marketing Beats Social Media. report from BlogHer found that 69 percent of adult females in the U.S. Click  for highlights of the BlogHer Study.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 26, 2012
    [Information] Social Media meet-ups you won’t want to miss
    March 29 I will be a Panel Leader on the “The future of information”  Post Advertising Summit , in New York City. Nothing is more fun for me than meeting up with friends from the {grow} community in real life. would love to meet you at some of the awesome social media meetings and conferences coming up! March 28 at 2 p.m. See you there?
  • CAPTORA  |  THURSDAY, JANUARY 28, 2016
    [Information] Quality or Quantity? Pros (and Cons) of Two Funnel Strategies
    More leads will get stuck in the early stages of the campaign, fewer will convert, and the buck is passed to predictive scoring, manual and automated nurture to educate and inform purchase decisions. When it comes to leads, what’s the best strategy for sales success: volume or selectivity? Let’s look at how both approaches can work. .
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 10, 2005
    [Information] B2B Lead Generation Blog: Two new reports on marketing and lead generation
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ive read both of them and they are terrific.
  • BIZIBLE  |  TUESDAY, JANUARY 12, 2016
    [Information] Do Lead Conversion Rates Go Down On Fridays?
    This is great information, but alone, it isn’t enough to change our media plan for Fridays. For marketers in companies that have sales teams, it makes sense that weekends aren’t a great time to be driving a ton of leads. They’re just not well suited for the marketing/sales process. Weekdays vs. Weekends. Measuring Efficiency.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 7, 2014
    [Information] How Marketing Grew to be the Most Important Area of Your Business (without your knowledge)
    Salespeople called prospects that had little to no information on possible solutions to business issues, so they were happy to set meetings with your salespeople – because that’s where they got information. Prospects lacked information. This is also a mail sent out by Find New Customers. Let’s look at a past example. Summary.
  • SAZBEAN  |  TUESDAY, JUNE 10, 2014
    [Information] Book Review: The Visual Organization by Phil Simon
    So much so, that it is very difficult to wrap your mind around how to use all the information that pelts us from all directions every day. Understanding how to use Big Data is becoming imperative for organizations and data visualization is the method to turn data into understandable information. Why & How to Use Data Visualization.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 13, 2012
    [Information] How to Build a Content Development Plan for Your Site
    Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? If information is thrown together at the launch phase to meet a tight deadline or budget, entire sections may well come off looking extremely lame. About.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Information] Being Honest About Digital Marketing
    With all of the things I do on a daily basis I stay even with the information flow in most areas of the digital world but staying even means that I am likely to not truly know everything, rather I will know about everything. Photo credit: Wikipedia. have essentially given up evangelizing the medium. For the most part, it’s pointless.
  • JUNTA 42  |  SATURDAY, DECEMBER 27, 2014
    [Information] This Week in Content Marketing: Here’s What Verizon Should Have Done with SugarString
    Car Talk : From 1977 to 2012, Tom and Ray Magliozzi – better known as “Click and Clack the Tappett Brothers” – informed and entertained radio listeners with their one-of-a-kind radio show, Car Talk. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (44:42).
  • MARKETRI  |  TUESDAY, FEBRUARY 7, 2012
    [Information] Client Service: Make it a Program, Not Just a Buzzword
    Keep the client informed. Tell the client what they must do and what information they must provide. They just want some information or have a question. Keep your secretary/assistant informed of what’s happening. If the clients get the answer or information they’re looking for, it satisfies them.
  • MODERN B2B MARKETING  |  MONDAY, JULY 29, 2013
    [Information] Push it Good! Tips to Move Leads Through the Funnel
    With this aggressive push strategy, we have to be extra careful not to overdo the outbound flow while finding a good balance of informative and promotional content. We will then drop you into an email marketing drip campaign, and for the next few communications we send out, you will receive information and assets on your topic of interest.
  • HUBSPOT  |  MONDAY, AUGUST 12, 2013
    [Information] Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business
    Because they were using HubSpot''s Social Inbox , that lead information was infused directly into their view of the conversation -- which you can see below under "Lifecycle Stage.". Reply with information that will help them navigate that decision. In one second on the internet , there are more than 6,000 tweets. Take a breath.
  • BLOG MY CALLS  |  FRIDAY, MARCH 29, 2013
    [Information] Your LogMyCalls Easter Basket (Plus Creepy Easter Pictures)
    These webinars are free, they don't require a form fill-out to view, and most of all, they'll provide you with incredibly useful online marketing information. When I was a kid, I loved Easter. It was second only to Christmas in its utter wonderment. mean think about it! A man-sized bunny enters your home in the dark of night.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Information] More Eyes on Your Video – How and Where to Share
    According to Forbes, if given the choice between text and video, 59% of executives would choose to absorb information through video. But if you  do  make viewers leave your social page to watch the video, you have the potential to collect more information, offer additional CTAs, or drive traffic to the site. Here’s how. Have fun.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Information] How to build brand trust – 4 essential steps
    More information on how to rejuvenate your brand trust is in our website:  www.ThePathfinderGroup.net. What??  You’re kidding!!  You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly Emotions are the primary drivers for behavior and these decisions, not cognitive thinking.  source:  Webbed Feet.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JANUARY 21, 2015
    [Information] Event Marketing: Time to bridge the content chasm?
    With 1 in 3 business buyers attending live events , exhibitions and tradeshows are now the single most influential source of information on the path to purchase for a b2b buyer. They are there to learn, gather information on potential partners and suppliers and most importantly make new contacts. But are these events really working?
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 17, 2015
    [Information] 4 Keys to Making Content Syndication Programs Deliver
    The answer isn’t about a specific product or solution, but rather, a focus on topics that matter to the buyers’ businesses by showing them a different way of doing things, and making an informed case for why they should change. Let’s face it, at the top of the funnel, you have a lot of noise to compete with to get your buyer’s attention.
  • SALES LEAD DYNAMICS  |  MONDAY, MAY 2, 2011
    [Information] Tantalize Your Prospects with Intriguing Messages
    Prospect hasn’t called you back because you’re like every other vendor bombarding her with self serving information. The trick is to leave as little information as possible,” says Rochelle. Too much information may put Ms. Her contact information:  914-205-7060; rochelle@sandler.com. You’re going crazy trying to reach Ms.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Information] 5 Reasons to Include FAQs in Your Content Marketing Strategy
    Readers turn to them to find information. Or, if the answer isn't straightforward, direct the reader how to get more information. You never know how readers look for information and, if they are having trouble finding something, they will likely refer to your FAQs. Lately, I've become a big fan of FAQ pages on websites. Geesh!
  • LEADER NETWORKS  |  SATURDAY, JANUARY 23, 2010
    [Information] Engagement Is The Business Goal
    Others find value in creating their own communities where they can bring the buyers to them and have greater ability to inform, educate and engage. Often times, the feeling of gratitude plays out as need to help another person or share the information we just received. They reach out to a community of people in search of an answer.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Information] Audacious Byte: McDonald’s Canada Makes “Food Quality” Its Social PR Hero
    Even supplier partners contribute information, time, energy and enthusiasm. ” He shared a ton of information during the hour, but some “learnings” I managed to scratch out included: Tackle issues head on. For different perspectives/additional information, see: My day with the CMO of McDonald’s Canada (Ariel Lin).
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 1, 2015
    [Information] [Ebook] 4 Key Ingredients to Include in Your Emails
    Will the information resonate with my audience? Author: Jeanette Bordy Creating a good email is like baking a cake. If you add the right ingredients and the right amount of each ingredient, you will get the perfect outcome. Today, everyone sends email—I get close to 500 emails a day and only a few stand out among the masses. Of course you do!
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 10, 2012
    [Information] Could LinkedIn Destroy Facebook?
    Now, there’s enough sharing of must-read professional content that I check at least once a day for information that I might find useful in my job. Image via CrunchBase. LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. Groups.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 26, 2011
    [Information] 5 great resources for social marketers, and one bad one
    Yes, ZMOT is informative, but I’d like you consider this book on another level — how is this a brilliant example of brand building through content marketing? I have finally had a little free time to plow through my stack of books and wanted to pass along five little tomes you will love and one that you won’t.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Information] 5 Ways to Use LinkedIn for B2B Marketing
    If you’re trying to contact prospects but not having any luck finding their contact information online, InMail allows you to message them directly. 3. While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. Consider upgrading to a premium account.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Information] Content Retargeting: A Marketer's Guide to Getting Started
    It’s safe to assume that on their first visit, these people were looking for different types of information. You can tell which information category interested a group of visitors, so use that insight to target them with relevant ads. Very low conversion rate ( under 2% ). For us, the answer was retargeting. Why or why not?
  • WEBBIQUITY  |  MONDAY, JULY 9, 2012
    [Information] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
    Many clients will even agree to provide information about their implementation and results (ROI, cost savings, time savings, etc.) as long as neither they as individuals or the organization are identified. Image credit: Carla Zanoni. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Information] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    This content -- ebook, webinar, templates, etc. -- typically sits behind a lead generation form to capture contact information. These posts are different then our normal educational posts, as they run only a few hundred words, and their main purpose is to inform our audience that we have an exciting new offer. Who doesn't want that?
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Information] B2B Native Advertising: Forbes BrandVoice By The Numbers [Research]
    Information was gathered for all 15 established BrandVoice advertisers listed in the BrandVoice discovery page. Native advertising, and more specifically native content publishing, is hot. Nearly every major publisher already has a program or is working on one. Do they really get the benefit of the media company’s audience? Conclusion.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 17, 2011
    [Information] 6 Ways To Beat Your B2B Competition Using Social Media
    Provide more content to help buyers learn about your products and services, inform them why your solution solves their problems and give them the takeaways they need to educate their colleagues within their organization. 4. B2B companies looking to get a leg up on their competition should consider how social media can help. Do Your Research.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Information] What's a Good Email Open Rate & Click Rate? [Benchmark Data]
    If you want to see their most popular blog posts, you can quickly and easily find the information using BuzzSumo. It''s only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you''re doing -- and some indication of how to improve. But other benchmarks feel nearly impossible to find.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 21, 2015
    [Information] What Happened at the End of the Workshop?
    We believe that monthly employee meetings are crucial for keeping everyone engaged and informed. What Happened at the End of the Sales Leadership Training Workshop? At end of the second day I always ask the participants what was the most interesting or important learning take-a-way from the workshop. Recruiting and hiring sales teams.
  • HUBSPOT  |  MONDAY, SEPTEMBER 10, 2012
    [Information] How Dynamic Content Makes Your Marketing a Helluva Lot More Personal
    Relevancy is all born from information. Not just demographic and contact information, but saved insights about the materials that have mattered to a particular lead or customer across their relationship with your company. mean, just what drives all this highly adaptive content? And how does it affect a lead's decision-making process?
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Information] How and When to Use the 9 Most Common Types of Image Files
    PDFs were invented by Adobe with the goal of capturing and reviewing rich information from any application, on any computer, with anyone, anywhere. I’d say they have been pretty successful so far. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Design
  • CONTENT MARKETING TODAY  |  TUESDAY, JULY 17, 2012
    [Information] Why Content Marketing Makes Advertising Unnecessary for Media Companies
    We became a trusted source of information for those buyers. We were able to help our advertisers succeed because they were an integral part of that trusted information source. And Why You Need to Emulate Their Content Strategy. This may be somewhat less true for high-profile consumer and lifestyle publications. 
  • ACT-ON  |  FRIDAY, NOVEMBER 27, 2015
    [Information] How to Earn Links for Better SEO & More Audience
    Today, when a problem, query, or paint point triggers you to find a new opportunity or solution to a problem, you jump to the web, the super-highway of information, to find answers. Sharing this information will enable you to build more meaningful connections (albeit virtual) with potential customers and partners. So how do links work?
  • SALES LEAD DYNAMICS  |  THURSDAY, OCTOBER 31, 2013
    [Information] Your Profile: The Key to Real LinkedIn Success
    Status Updates should provide useful information to your contacts and remind them of your expertise. Also, include your contact information, so readers can easily reach you. By:          Peter Helmer and Marc Halpert. Note: I co-authored this article with my good friend Marc Halpert, a LinkedIn expert. It’s what you deliver. Get Hired.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Information] How Data Science Is Transforming Sales and Marketing
    Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. What in the world is data science?  And why should you care? In fact, it’s moving the entire stadium. It’s a form of predictive analytics. Like a Magic Crystal Ball.
  • HUBSPOT  |  THURSDAY, DECEMBER 2, 2010
    [Information] Twitter Proven to Impact Search Engine Rankings
    First, a quick recap of some points- for more in depth information, check out the original article : Twitter profiles carry a “score” with Google. This information helps prove that social sharing has a positive effect on the reach of your business website. More Signals to Prioritize Twitter. Well, I’m glad you asked.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Information] 25 Must-Haves for a Remarkable Website
    Ask for the right information at the right time. The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. After all, a company’s website is its virtual storefront. What are these key elements you ask?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Information] How to Track Content ROI: A Step-by-Step Guide
    So what can you do with this information? Use this information to make informed decisions about the future of your content campaigns. There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. Step #1: Install the Toggl Chrome App. TeamWeek.
  • LEADER NETWORKS  |  TUESDAY, JUNE 14, 2011
    [Information] Social Business Readiness: 5 Questions for Legal Executives
    And for all my lawyer readers, there is some great information to be found on the Martindale-Hubbell Connected online community dedicated to serving the needs of over 40,000 legal practitioners (my client). The folks in legal are often the last ones invited to the social media party. After all, they are often the "Dr.
  • MARKETING ACTION  |  TUESDAY, MAY 26, 2015
    [Information] MarTec, Meet AdTech: the Future of Marketing Automation
    They’re going online and looking to their social network, they’re looking at third-party review sites, and they’re getting more information on their own before they pick up the phone to contact someone on the sales team. Josh and Paige discussed marketing automation adoption rates, the customer journey, and the convergence of AdTech/MarTech.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Information] A Handy Little Guide to International Business Etiquette
    Conversing informally and intimately with clients is not seen as "schmoozing" -- it''s seen as a sign of respect. This is true unless you are expressly asked by your senior to address him or her informally. Success in business comes down to building strong relationships with our associates. China. Punctuality is important. Japan.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 7, 2014
    [Information] 4 Sure Fire Ways to Win Back Customers with Email
    “Consumers engage with a vast number of organizations on both a personal and professional level, and [they] can’t retain information about all of the benefits and features of those companies,” Pophal says. Every once in a while, a few subscribers stray. It’s natural. What should this email say? ” 3.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 9, 2011
    [Information] Trust and the Big Lie of Lead Generation
    B2B Lead Generation : Capturing Accurate Information on Forms. People put fictitious information on registration forms on your landing pages. When asked why they put in fake information, almost 3 out of 4 cited “Avoid follow-up sales calls or marketing contacts.” It’s exactly the theme of this post.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 23, 2011
    [Information] Why the IBM Watson Jeopardy Challenge Is the Greatest B2B Campaign Ever
    series of viewing parties and informal tweetups brought key customers into the fold. IBM made it easy for its internal communicators to get the information they needed and its people blogged proudly and extensively about Watson in the weeks before the contest. Back at IBM, marketers were all smiles. Beyond the Golf Course.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 9, 2013
    [Information] Keeping Up with KoMarketing: Team Updates, Events & More
    There’s always really great information being thrown around. Coming to Boston and want some insider city information? With the fall season upon us, there’s a lot happening here at KoMarketing. We have a new team member, a number of conferences to attend, and our fantasy football league has officially kicked off. As a U.S What’s Next?
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [Information] B2B Sales and Marketing Trends for 2014
    Smart content marketers offer visual information in addition to text. One of the great things about my job is the opportunity to work with some of the leading B2B companies in the US and worldwide. This gives the FMP team and me the ability to track the most significant issues facing marketing and sales professionals.
  • MARKETRI  |  TUESDAY, JUNE 5, 2012
    [Information] You're Ready to Embrace Inbound Marketing. Is Your Web Site up to the Task?
    As more and more information becomes available, prospects are screening out information being pushed at them and, instead searching only for information that is relevant to their needs. All this information can be used to measure the effectiveness of your navigation and content. Use Easier / Flatter Navigation.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 6, 2014
    [Information] A Framework for Writing a Good Post
    An introductory paragraph is essential in preparing your readers for the information they’ll gain from your article. Newspaper reporters are trained in writing in the  inverted pyramid  style, a metaphor used by journalists to illustrate how information should be prioritized and structured in a text such as a news report. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 24, 2012
    [Information] 5 Steps for Creating a Viable Marketing Dashboard
    The alpha can reveal whether the marketing dashboard captures the performance information required and/or whether changes are needed. “ The emphasis on proving marketing ROI and accountability has only increased in our current business climate. Even an economic recovery won’t eliminate this topic. Align Marketing to Business Outcomes.
  • BLOG MY CALLS  |  FRIDAY, SEPTEMBER 27, 2013
    [Information] The Call Tracking Landscape
    These algorithms instantaneously extract useful bits of information from the call. When we launched LogMyCalls in the Summer of 2012, we joined about a dozen serious call tracking competitors. These companies offer really good call tracking service with varying degrees of sophistication. Call tracking doesn''t change that much. That''s it.
  • LEADER NETWORKS  |  MONDAY, JULY 18, 2011
    [Information] Social Business Readiness: 5 Questions for Customer Care Executives
    Are your customer databases and information systems accessible and aligned with each other so customer care staff have access and the tools they need to respond to customers in a 24X7 environment? Your customers are talking about your company right now. And for the most part, you don't know what they are saying about you. It should.
  • THE EFFECTIVE MARKETER  |  TUESDAY, SEPTEMBER 25, 2012
    [Information] 10 Do’s and Don’ts of Partner Marketing Programs
    Don’t keep the partner in the dark, make them one of the first to hear about new product releases and other important information. 4. It is interesting that once you’ve been on the consuming side of things you get a different perspective. What To Do. 1. What Not To Do. 1. Don’t take your partner for granted.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 18, 2012
    [Information] B2B Online Advertising: Improve Targeting by 10x (or more!)
    Demandbase has a database of company information that can be used to develop lists based on your criteria. B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. What if you didn’t need to generalize your audience?
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 6, 2012
    [Information] LinkedIn Changes
    Refined company information. custom company module gives you a place to showcase your company culture, awards, events or other information. Updates from your company are now front and center on your company page and LinkedIn has updated their stream, so your company information is more visible overall. Career section.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Information] The Marketers First Virtual Event – Are You Ready?
    Discuss trends in marketing, find experts on any topic, and exchange contact information (or add one another on LinkedIn!). 3. Author: Phillip and Lizzy Marketo’s   Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet.
  • SALES ENGINE  |  TUESDAY, FEBRUARY 2, 2016
    [Information] Using Facebook for B2B Lead Generation
    Having reached a content peak , many people are clamoring for a platform to aggregate the content they’re interested in because we can’t possibly consume all of the information we’re hit with on a daily basis. The first rule in content marketing is to distribute content where your target audience is. But things are changing—and quickly.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 24, 2011
    [Information] 7 Ways to Improve B2B Customer Service with Social Media
    Some people can get a bit snarky when posting on social networks, and some of that grows out of the informal nature of the conversations. Informal or slightly fun is okay in your responses, however, they also need to be serious. This way they can respond to questions and include links to blog posts with more information. 6.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Information] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    They use bright visuals, large concise copy, and a parallax scrolling site to make digesting information easy on desktop, mobile, and tablet. They use frequent email blasts called “Just the Tip” that share a tactical nugget of information. This post originally appeared on the Insiders section of Inbound Hub.
  • HUBSPOT  |  FRIDAY, JULY 13, 2012
    [Information] How to Analyze the Strength of Your Marketing Offers
    This data can also benefit your company’s bottom line by informing your sales teams of leads who are more likely to close if they convert on certain types of offers. Note: If you're a HubSpot customer, you can gather this information from the Landing Page Analytics tool.). About the Offer Analysis. The Data You Need.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 27, 2015
    [Information] Eliminate the Silo and Become a Change Agent
    When you start limiting the flow of information in your organization, divides begin among associates, departments and divisions. Too few meetings to inform senior staff of progress. Today we have a guest blog post from Jeff Naymik, Marketing Director at Nook Industries. Read the original blog here. How can this happen?
  • BLOG MY CALLS  |  TUESDAY, MARCH 19, 2013
    [Information] 5 Reasons LogMyCall is Excited for LeadsCon
    But, here's the gist: call tracking only provides basic source information, keyword data and call duration. Those words hold valuable information. LeadsCon begins today in Las Vegas. We're exhibiting and speaking at the show. Come and see us at the LogMyCalls booth (#622) if you're around. Take a picture next to our life-sized beaver.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 24, 2013
    [Information] Reputation management is not pig lipstick
    If you want to fix your online reputation, you’ll need to write checks to both Reputation.com as well as get your own house in order. call this scenario “the clean.” The crime is over, it’s unlikely to repeat, and my job is just to restore the scene to normal. Yikes. And it happens all the time. We all know who they are.
  • ANNUITAS  |  MONDAY, JUNE 18, 2012
    [Information] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
    This tidal wave of information has been confirmed anecdotally by conversations I have had with our clients. Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born.  According to SiriusDecisions ,  40% of organizations will own automation by the year 2016. This is staggering! 
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Information] The ROI of Influencer Marketing
    Influencers act as a gateway and a shortcut to valuable information. Ungated content is openly accessible to anyone, while gated content requires a person to exchange a small bit of information (e.g., What does it mean to be an influencer marketing company ? And, furthermore, can the value and impact of influencers be measured?
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Information] Hedge Fund Marketing: From Oxymoron to Best Practices
    Peppercom’s research shows that: Nearly all of the largest funds have a website, but most of those websites have no marketing value, and consist of little more than a logo and contact information. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Information] How to Grow Your Database Through Blog Comments [Quick Tip]
    Your blog comments section is a typically untapped channel that can not only lead to a more robust database -- but could actually bring in some of the best future customers you have because of how engaged and informed they are from reading your blog. And that''s the right way to think about it. Setting Up Blog Comment Forms Correctly.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Information] The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime
    With the right tools, email marketing allows you to create custom content series, respond in real-time to customer behavior, and offer each individual customer deals and information about products and services he is looking for at that moment. And this is particularly prevalent with companies marketing exclusively to consumers. No thanks).
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Information] 6 Careless Mistakes That Lead to Inaccurate Buyer Personas
    While your accounts team should definitely be finding out as much as they can about your current customers'' challenges, that information shouldn''t necessarily be dictating your buyer personas. The more information you have, the better, but remember that not all sales reps are likely to dig for the kind of in-depth insights that you need.
  • LEADERSHIP  |  TUESDAY, DECEMBER 10, 2013
    [Information] 4 Key Steps to Socialize Data in the REAL B2B World
    With B2B buying cycles being longer and a lot more complex, it is definitely more challenging to motivate influencers and get them to share information within their social network. My piece last week generated some valuable feedback about Big Data and how it is, for many B2B marketers, a scary beast. That one really gets my goat!
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Information] A Guide to SEO Ranking Factors [Infographic]
    Examine the information in this infographic to understand the elements that might currently be missing from your search engine marketing strategy. Search engine optimization (SEO) is an important component of inbound marketing. As an online marketer, you likely know that SEO has two categories of influence on search engine rank.
  • HUBSPOT  |  MONDAY, JULY 16, 2012
    [Information] Companies That Auto-Publish to Social Media Generate 50% More Leads [New Data]
    So, how do you use this information to maximize your blog's effectiveness through social media promotion? If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. Turns out, there is. And it's auto-publishing your blog content to social media.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 26, 2012
    [Information] What to Do about Passwords: 5 Tips for Password Management in a Social Media World
    One of the biggest problems with password guidance is that there’s little information in the middle. These tools enable unique, complex passwords on a per-site basis and store the information in a secure fashion on your local system or online. In last month’s column, I talked about what to do if your social media channel is hijacked.
  • FATHOM  |  TUESDAY, SEPTEMBER 15, 2015
    [Information] Healthcare Digital Marketing News You Need to Know – September
    What you can do with this information: Read more details in one of our most recent blog posts, here. What can you do with this information? What can you do with this information? What can you do with this information? What can you do with this information? What can you do with this information? Keep reading.
  • READYPULSE  |  MONDAY, SEPTEMBER 30, 2013
    [Information] #Shoporg13 Social Showcase
    Start engaging with other attendees to see what everyone’s buzzin about, common themes, and useful information. Download the Savvy Digital Marketer''s Guide to Social Content Marketing! ReadyPulse is attending the Shop.org Annual Summit this week, and we couldn’t be more excited! Social Content Marketing Guide. Download the Guide.
  • STORIES THAT SELL  |  TUESDAY, FEBRUARY 7, 2012
    [Information] Customer Case Studies: Above All, It’s a Conversation
    The challenge for me is to maintain the rapport of a conversation while gathering a lot of information in very little time. And this “very busy” executive was gracious and generous with his time and information. By Martha Maroney, Principal, Trimar Communications. The stories are rarely told in that order, of course.
  • WRITING ON THE WEB  |  SUNDAY, OCTOBER 24, 2010
    [Information] Neuromarketing Books for Marketing to Brains
    Does this new craze for brain imagining  and neuromarketing reveal any really useful information for content marketers? believe that there is new useful information for marketers, and in some case, they are only reinforcing what marketers already know. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Digg this!
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Information] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    Access to information has enabled in-depth pre-sale research that your sales team has no control over. People have always loved visual content -- heck, it''s even hard-wired into our brain to process it faster than written information when it pops up on our computer screen. About this time every year, something happens. Who knows?
  • WRITING ON THE WEB  |  MONDAY, JANUARY 31, 2011
    [Information] 3 Tips for Better Blog Writing
    Since information is free on the Web, there is a misperception that writers should be free or cheap. I’m glad to see that there are more agencies focusing on content marketing for small businesses. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. My advice?
  • WEBBIQUITY  |  MONDAY, APRIL 16, 2012
    [Information] 18 (of the) Best SEO Link Building Guides of 2011
    There are multitudes of question-and-answer or informational sites online with backlinks that could prove viable.” Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. by WebProNews.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 10, 2013
    [Information] Revenue Acceleration Through Content Marketing Is A New Opportunity For Marketing Service Providers
    Always keeping you informed! Did you know that B2B buyers say that 70% of the content they read and study before making a purchase decision is actually found by – well, themselves?  Discover and Explore. Content marketing is so much more than product and solutions collateral, campaigns, mailings and fulfillment. Need more details? Peter.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 20, 2013
    [Information] Who’s Watching Your Video Content? [CHART]
    As we see these prospects consume more content, we can capture additional information, increase our targeting ability, and continue to move them through the funnel. by contributor | Tweet this Editor’s Note: Today’s chart comes courtesy of Joe Gelata , Director of Demand Generation of Vidyard. It’s pretty exciting stuff!
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Information] Make Personalization Work by Starting with the Right Data
    While the sheer amount of data available to marketers is overwhelming, the good news is you only need to concern yourself with a very small subset of that information. Whenever I have the opportunity to chat with a thought leader in the marketing industry, I always like to ask: What trend do you think will be next year’s buzzword?
  • VIRALLY BLOG  |  FRIDAY, MAY 8, 2015
    [Information] Are you getting a return on your ebook?
    The more information you request in exchange for the download the less likely people are to download it. The type of information that people would normally pay for. A good Ebook will generate you some leads but it has to be really good. To do that means investing in your Ebook or whitepaper and making it really valuable.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Information] Content marketing metrics and analytics: it’s all about you
    What information to require on gated content forms. When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. However, the concept of measurement and metrics sometimes gets twisted around, and we find marketers not really doing all they should.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Information] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    For more information on how the alliance can work for you, contact: Paul Mosenson. Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Why the alignment?  pmosenson@nusparkmarketing.com.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 13, 2015
    [Information] Save the Date! Oct 2 is National Manufacturing Day
    Plan informative and interactive activities. Rachel Kerstetter, PR Architect at Sonnhalter. National Manufacturing Day, or MFG Day , is October 2 nd , which may feel like a long way off from right now, but you should start planning today. If you’re a manufacturer, you should plan an event. Not sure what type of an event to plan? No problem!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Information] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    With a more informed and empowered audience, marketers are having to find new and more creative ways to get their brand message in front of their prospects. by Sarah Mena-Sturla | Tweet this Last week I had the opportunity to attend the  MarketingProfs B2B Marketing Forum. Hundreds of opportunities to share. Eloqua user, spotted!
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Information] SEO Tips from the Cosmos to Your Content
    What surprised me most about our conversations was that challenges marketing leaders and freelancers face truly informed each other. After all, for a freelancer who’s developing personal brand, understanding how to find the keywords that inform stories is crucial. The next time you step outside on a quiet night, look up.
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