BEYOND | MONDAY, FEBRUARY 11, 2013
[Information] One simple reason why B2B video marketing is dying
Searching for information on their own terms. 'Everybody seems to think these days that video is the ultimate tool for content marketers. have new for you. It's not – and this is why. It’s all about time. And the lack of it. Look around you in the B2B marketing space and you get a pretty clear picture what is happening.
VOICE-BASED MARKETING | MONDAY, JUNE 24, 2013
[Information] 3 Ways to Use Voice Broadcasting and IVR to Streamline and Automate Employee Notifications
phone call is often the best way to communicate important information during an emergency, but calling each employee manually can take too much time. Using voice broadcasting you can pre-record a notification informing employees of the emergency and any important instructions. That’s why many organizations rely on voice broadcasting.
JUNTA 42 | WEDNESDAY, SEPTEMBER 22, 2010
[Information] 4 Content Curation Ideas to Implement Now
This quote hit home: " humans face a problem our species has never confronted before: We have too much information. I caught Paul Gillin's column in B2B magazine yesterday on how curation is the new creation. Our challenge has shifted from finding what we need to filtering out what we don't. You can too. 4.
THE FORWARD OBSERVER | THURSDAY, JUNE 5, 2014
[Information] So What Exactly IS Inbound Marketing?
For instance, when someone wanted to buy a car they had to make a trip to the dealership to get most of the information. At that point, the sales person could influence the sales process since they had the leverage of information. Here''s a primer. Here''s an overview. But first, some historical context. The Way People Buy Has Changed.
SALES INTELLIGENCE VIEW | TUESDAY, OCTOBER 2, 2012
[Information] How to Build a Lead Qualification Team
Lead qual reps need to find out as much information as possible about a lead so the sales reps can formulate a strategic approach. They find information by asking questions, and natural curiosity will guide their conversations in a smooth, approachable way. Right from the start, inform the team of their responsibilities.
HUBSPOT | THURSDAY, SEPTEMBER 1, 2011
[Information] 6 Ways to Use LinkedIn for Lead Generation
If you have blog posts or other content that provides helpful information about another user's question, make sure it's optimized for lead gen (with a call-to-action), and link to it in your answer. If they have an iPhone and their settings are correct , then LinkedIn will transfer contact information between phones using Bluetooth.
HUBSPOT | WEDNESDAY, MAY 7, 2014
[Information] The Essential Landing Page Checklist: 16 Things You Need to Double Check
There''s not a set length on the copy -- just make sure it''s informative and enticing, yet easy to scan. If you need help with making your copy informative and enticing, get a checklist specifically for landing page copy here. So why make them fill out information you don''t need? Landing Page Content. Images. Make sense?
MODERN B2B MARKETING | TUESDAY, MARCH 25, 2014
[Information] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
We included the dates, hashtag, and registration link so that when people look at our Twitter page, all the information they need about The Marketing Nation Summit is right in front of them: At Marketo, we create customized visuals for social profiles every time we implement a launch. Read some more ideas for creative cover photos here.).
MARKETING ACTION | TUESDAY, FEBRUARY 12, 2013
[Information] Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner
Beyond the basics, there will also be a Q & A session following the webinar for anyone needing further information. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. Read a summary of the bill here. You can look forward to hearing about: U.S. CAN-SPAM compliance overview.
SALES INTELLIGENCE VIEW | TUESDAY, APRIL 19, 2011
[Information] Is Social Media the New Cold Call?
When it comes to doing pre-call research and getting some background on a prospect or company you are calling into, there is a lot of information gathered by just doing a Google search. There are many alternatives to cold calling. Alternatives to Cold Calling. That is until video conferencing and other tools take over. Prospecting Sales 2.0
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 26, 2011
[Information] 8 Rules For Running Online Display Ads
Or are you aiming to sell your product to a niche of Chief Information Officers? by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. Buy audience, not advertising. Understand the context.
SALES PROSPECTING PERSPECTIVES | FRIDAY, AUGUST 10, 2012
[Information] Facebook, Tumblr, Twitter, Oh My! Part II
Reddit is divided into thousands of subReddits making it easy to find relevant information. It is very important to share things in the appropriate subReddit because if you post in the wrong place you will receive a vote down, if you post in the correct place, you know you are sharing your information with appropriate parties.
SALES PROSPECTING PERSPECTIVES | MONDAY, APRIL 18, 2011
[Information] How Soon Is Too Soon To Ask Your Sales Prospect About Their Budget?
If questions are read down a list, the prospect may feel less comfortable about sharing financial information with them. They will appreciate the honesty and historically, there have been few situations where prospects won’t share this information. For example, “Mr. ” Be confident. Be honest.
ENGAGE | TUESDAY, MAY 28, 2013
[Information] 10 Mobile Trends for 2013 (That Brands Need to Embrace)
Marketers need to capture information about consumers and their environment to further develop these devices and improve the next-generation connected experience. 'A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. Hear that, businesses? Seems pretty definitive, right?
ENGAGE | TUESDAY, APRIL 12, 2011
[Information] 6 Content Marketing Lessons from Warren Buffett
It’s good to be informed, but it’s better to be in the field. W arren Buffett would have made an excellent blogger. Unfortunately, he’s too busy finding places to stack his piles of money to give it a shot but he really could have been something special. Success is not built overnight, it takes time. Learn from your mistakes and move on.
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 30, 2011
[Information] Savvy Speaks: Dos and Don'ts of Guest Blogging
Includes an accent image ( with source information). Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! The Savvy Sisters recognize that even with six of us contributing, a fresh perspective is a nice change of pace every once in awhile. Jamie.
SAVVY B2B MARKETING | MONDAY, MAY 2, 2011
[Information] Basic Training For B2B Social Media Turtles: Research & Preparation
The information and inspiration is readily available if you look for it. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals. What are they searching for?
SAVVY B2B MARKETING | MONDAY, JANUARY 24, 2011
[Information] Getting Personal with Customer References: Matchmaking that Works
While others make it much more informal; choosing to send a thank-you note or gift whenever they feel someone has made an especially large effort. We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin!
SAVVY B2B MARKETING | WEDNESDAY, JANUARY 27, 2010
[Information] What MLMs can Teach us about Social Media
Often, the whole event is billed as a giveaway - a free makeover, style analysis, demonstration, or informational lecture. There are few things more distasteful to me than the classic MLM business. Having been a stay-at-home mom (one of the demographics most aggressively recruited by these companies), I've had my share of exposure. Web 2.0
MODERN B2B MARKETING | THURSDAY, MAY 30, 2013
[Information] Content Curation for Lead Nurturing
Your newly generated prospects may not be ready to talk with your sales team when they first meet you – especially if they are a modern, digitally empowered buyer who uses easy access to information to delay engaging with sales. The Content Challenge. You need different content for each buying profile, e.g. each target persona. An Example.
SYNECORE | MONDAY, JUNE 16, 2014
[Information] 6 Reasons to Get Consistent With Your Content Strategy
The purpose of an editorial calendar is to build a publishing schedule over the upcoming week or month that strictly focuses on the information you need for content production, ranging from content topic themes to publish dates. 'Research, strategy, writing, monitoring, measurement, more writing.the content marketing to-do list never ends!
SALES CHALLENGER | WEDNESDAY, JULY 31, 2013
[Information] Strategic Planning: It’s Never Too Late (Or Too Early) to Start
We thought the information here will be useful as sales leaders revisit their strategic plans, and look to establish Sales’ mandate for the next year.). '(This is a guest post by Jade Scott of the CEB Communications Leadership Council, our sister program for communications professionals. Establish Objectives. Identify the target audiences.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 16, 2013
[Information] If Your Writing Sucks, So Will Your Content
It’s a problem that continually challenges Google to show the most relevant information, but it goes much deeper than that. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. I agree 100%. Writing sucks, and it’s hard. So what’s the answer?
SALES INTELLIGENCE VIEW | THURSDAY, JULY 5, 2012
[Information] The Surface of Sales Intelligence at Microsoft’s #WPC12
The addition of InsideView makes Dynamics an even more comprehensive solution for us because it not only provides the full complement of CRM capabilities, but also company information, contact details, and relevant connections. Next week starts a fun fueled week at Microsofts Digital World Partner Conference.
BIZNOLOGY | FRIDAY, APRIL 27, 2012
[Information] Images Might Define Your Online Image Moving Forward
Are you able to help the over-informed get to your point as quickly as possible through eye candy? It looks like we are rapidly moving toward the point where we are going to be communicating in flash cards of images–and words may be an unsettling extra, if needed at all. Historically, images are a big part of any Internet presence.
SOCIAL MEDIA B2B | THURSDAY, MARCH 13, 2014
[Information] 3 Ways Your B2B Content Can Provide the Most Value
In B2B marketing, one thing that fills the lead and demand generation pipeline is content that gives your audiences insight and information on the subjects they care about. One sure-fire way to surprise people these days: give them content without asking for something in return – their personal information or an offer to chat now.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 5, 2013
[Information] Book Review: eMarketing Strategies For The Complex Sale
Even though prospects are more informed now than ever, so are their problems. Many manufacturers have capital goods that have long selling cycles. Most I think would welcome ways to pull buyers forward in the sales process via lead nurturing. Her insights and strategies have been used by many major companies.
HUBSPOT | THURSDAY, OCTOBER 18, 2012
[Information] Facebook Launches Global Pages to Simplify Brands' International Facebook Presence
Visitors to that page will then get routed to the most appropriate version of a page based on their home country, where they will see a localized version of the page, which the administrator can customize to include different cover photos, profile photos, applications, milestones, 'About' information, and news feed stories.
HUBSPOT | TUESDAY, AUGUST 13, 2013
[Information] How to Build Authority on LinkedIn in 15 Minutes a Day
As you''ll be coming there every day, choose ‘Top Posts Today’ so that you will be equipped with timely and topical information to share with your network. Keep in mind that, the earlier you share information to your network, the more valuable you will become to them. Congratulations, you graduated LinkedIn 101! Good news! 9:00 a.m.
WRITTENT | THURSDAY, APRIL 25, 2013
[Information] Top Blogging Statistics: 45 Reasons to Blog
online consumers trust information and advice from blogs. business websites lack a form-fill option to enable consumers to request information. Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?
HUBSPOT | THURSDAY, JUNE 28, 2012
[Information] 13 Little Landing Page Tweaks That Can Make a BIG Difference
Remember, you're trying to convince your landing page visitors that filling out a form and providing their personal information is worth what they'll get in return. When visitors clearly understand the value of downloading the ebook, and they're more inclined to fill out the form to obtain that valuable information. Does it stand out?
MARKETING ACTION | MONDAY, MARCH 17, 2014
[Information] 4 Ways Marketing Automation Can Create a Pot o’ Gold
Important information is less likely to get lost. And time-savers such as alerts and triggers can be set up to inform sales and marketing teams about important dates, events, and commitments. Close more deals: Increased access to real-time information means increased sales. What Can You Expect From Marketing Automation? license.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, FEBRUARY 25, 2014
[Information] Why Half-Baked Ideas Are Perfect Sales Conversation Starters
This is high value information. 'It happened again last week. was speaking at a sales kickoff meeting, stressing a key message—that sellers, not their products or services, are the key differentiator today. said, "Be an idea person. Today’s crazy-busy prospects love it when you bring them ideas on how to improve their business.". WRONG!
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 6, 2014
[Information] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
We’ve got to focus less on the story we’re aiming to tell, and keenly center our messaging on information that’s more conducive to customer learning. 'by Amanda Batista | Tweet this The stats that frame the buyer’s independent research journey are frightening for us marketing and sales professionals. This isn’t new.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 27, 2013
[Information] How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
How do you absorb all of the information you have and decide what’s meaningful in helping to create sales qualified leads (SQLs), and provide sales with the content necessary to be successful in their follow up efforts? How did your team initially address the key pain points and map out your marketing strategy? Is it a regulatory requirement?
ENGAGE | WEDNESDAY, JULY 20, 2011
[Information] 6 Steps to Realistic Social Media Implementation
Treat this information as you would your email subscriber information. T here’s often a gap between the idea of social media (what can happen in your head) and the practice of social media (what happens in real life). Maybe your “social media engagement strategy” seemed more solid in the PowerPoint presentation.
BLUE FOCUS MARKETING | SUNDAY, AUGUST 25, 2013
[Information] Why People Love Social Brands
Social media provides large and small businesses alike with a rich, democratized sounding board that can yield far more nuanced information and data than any focus group ever could. 'One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. Ask questions. .
HUBSPOT | TUESDAY, JUNE 24, 2014
[Information] The Marketing Industry According to Google Autocomplete
When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query. 'You know when you’re so close to another person that they literally finish your sentences for you? Well, Google''s kinda like that person for all of us. Sometimes, they''re puzzling.
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 28, 2011
[Information] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
Asking for basic contact information is usually that first step. We hide them behind a form and ask for contact information in exchange for sharing industry knowledge. Just include a call to action at the end of the paper that leads to a form where you can collect contact information. Slideshare Presentations. White Papers.
AD YOUR COMMENT HERE | FRIDAY, SEPTEMBER 17, 2010
[Information] Fall Trends: Location, Mobile and Group-buying
Notebooks, iPads, Kindles etc are continuing to shape the way we consume information. Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. Location, location, location. We know.
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 24, 2013
[Information] 3 Lessons Learned from Lost Inside Sales Clients
Setting appointments or getting quick pieces of information can make or break some prospects, so you want to be sure your reps are available and able to connect. When clients end an engagement, it can be for many different reasons: budget, end of a campaign, decision to try a new inside sales team, restructuring within the company, etc.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 24, 2012
[Information] Is Your Sales Team Making The Most Out Of Your Contract Renewals?
Up to date data will arm your employees who are following up with your customers with information on the current products/services they are using so they can personalize their outbound efforts appropriately. In some cases, no one follows up and the renewal is lost, while a competitor has swooped in to steal the business.
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 18, 2012
[Information] How Do You Know Your Solution's Target Market?
You’ll soon discover what industries you’re gaining traction with, whether it be Higher Ed, Retail, Financial, etc, so you can make an informed decision on the best markets to target. It’s almost 2013 and innovation has sky rocketed to an all time high. So what are you going to do? Cue the chorus of crickets).
AD YOUR COMMENT HERE | SATURDAY, JUNE 30, 2012
[Information] Content Curation and the New Curators
It’s not about pushing links to people, it’s also about getting information and coming across new links. Discussion on content curation at Edelman’s 2012 Academic Summit. Speakers. Roman Karachinsky, CoFounder & CEO of News360. Burt Herman, CEO & CoFounder of Storify. Dimitri, CoFounder of Pulse. Moderator.
FUNNEL FOCUS | MONDAY, FEBRUARY 13, 2012
[Information] Content Creation & Social Media: Jobs for the Entire Company
For instance, a developer who has identified a new or interesting way to use your product to solve a specific business problem could be the ideal author of a useful and informative whitepaper. For many marketers, content and social marketing presents tremendous opportunities, but also some considerable challenges.
SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 3, 2011
[Information] 3 Simple Tips On Leveraging Your CRM For More Efficient Cold Calling
Try to keep that information in one easy to view/ access page. Nowadays everyone in the sales and marketing game should be aware of the variety of tools we have at our disposal that allow us to be more effective at our craft. From marketing automation platforms to SEO solutions to better list resources. don’t let them forget it.
FUNNEL FOCUS | THURSDAY, FEBRUARY 17, 2011
[Information] In the B2B Funnel, Is There a Clean Sales Handoff?
With B2B buyers involving more influencers and stakeholders, sharing this insight with sales reps can help them gauge the true level of buying interest and spot opportunities to extend conversations and offer additional information that may help the buying committee take next steps.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 17, 2010
[Information] Top Five Excuses Given For NOT Hitting Your Daily Activity Number
Keep it informative and simple. Now that I have completed my first year of blogging I now feel I’ve earned the right to Jump the Shark and create my first ever Top 5 List. For your reading pleasure, The Top 5 Excuses Given by AG Insides Sales Reps for Not hitting their daily call number. Now we don’t run a sweat shop here.
SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 18, 2010
[Information] 2 Rules to Email By for Successful Sales Prospecting
I have been taking informal inventory of my inbound email traffic over the last week and I'm quite shocked by what I've found (please keep in mind that I'm not a scientist or statistician.these are approx numbers). Conservatively I receive 300-350 inbound emails per day (new emails, not continuations of existing conversations).
HINGE MARKETING | WEDNESDAY, MAY 21, 2014
[Information] 9 Essential Elements of an Effective Website Homepage for Professional Services Firms
It serves the purpose of guiding your visitors to the information they need to begin evaluating your firm. For more information on creating an effective website, check out our free Lead Generating Website Guide. 'Have you checked out your competitors’ websites lately? And the boom in online spending isn’t over.
JILL KONRATH'S SELLING TO BIG COMPANIES | SUNDAY, JANUARY 19, 2014
[Information] Pick Up the Damn Phone — or Suffer the Consequences
But even if you gather all the social intelligence available on a prospect, that information isn’t going to give you much of an advantage over your competitors, who have access to the same tools and information. After hearing that bold statement, I knew I needed to share her thinking with you. Check out my interview below. JILL: Wow.
B2B IDEAS @ WORK | WEDNESDAY, MAY 26, 2010
[Information] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
List your newsletter subscription information and archives. Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts.
VOICE-BASED MARKETING | TUESDAY, OCTOBER 8, 2013
[Information] 7 IVR Use Cases for Marketing, Sales, and Support Teams
You capture all their contact information and IVR responses for future marketing campaigns. This enables your team to take action to resolve issues or make adjustments as needed based on the information your customers have provided. Measure and Improve Customer Support with IVR Phone Surveys. Score Phone Leads Before Passing to Sales.
VOICE-BASED MARKETING | FRIDAY, SEPTEMBER 6, 2013
[Information] 3 Ways Your Website Is Chasing Customers Away
If 58% of online shoppers say they have had a question that cannot be answered by information on a website, that means chances are high that prospects are browsing your website, not finding the information they need, and are moving on to the next site. So what does this mean for you? Is your website helpful? Is your site too busy?
HUBSPOT | THURSDAY, SEPTEMBER 5, 2013
[Information] What Exactly Does Google Consider High Quality Marketing Content?
Slightly Relevant would, as you may have guessed, provide information that only marginally relates to the topic at hand. 'Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it?
VOLACCI | FRIDAY, AUGUST 23, 2013
[Information] Making Sure Your Email Newsletter or Marketing Aren’t SPAM
Good email marketing requires proper writing, clean lists and the basic necessities for a good user experience, such as opt out lists, non-spammy headlines and clear information about the sender. For more information about email newsletter best practices, check out Volacci’s eBook - Newsletter Best Practices 2013: An Email Marketing eBook.
CONTENT MARKETING TODAY | FRIDAY, JANUARY 29, 2010
[Information] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
This print apocalypse would have posed tough marketing challenges just 10 years ago, because B2B buyers still relied primarily on print for their information. Penton lags way behind Miller not only in videos, but also in how-to information, interactive buying guides, and easily accessible content. Today, those buyers have moved online.
PAUL GILLIN | WEDNESDAY, JUNE 9, 2010
[Information] The Appeal of B2B Social Networks
When people create friend relationships, they exchange information that is not visible to others and they form persistent connections based upon trust. Their contributions are rewarded with low-cost swag like T-shirts but more importantly with inside information. Wiley & Sons: Online communities are a bit of a paradox.
ENGAGE | TUESDAY, DECEMBER 10, 2013
[Information] When Google Isn’t the Answer
The first analytics devices were based on parsing log files produced by the web servers, but quickly those who were writing the content, designing the pages and marketing the site needed to have more information than which files were downloaded by a machine at an IP address. Then Google made it free. Little Privacy, Please?
BLOG MY CALLS | MONDAY, APRIL 21, 2014
[Information] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
Perhaps I didn''t clearly explain what the infographic was, how we extracted the information and what it meant. 'Early last week we released an infographic that details high level data from millions of call segments we analyzed in Q1. This infographic contains data from dozens of industries and a variety of sectors. got one. 1) Shock and Awe.
BLOG MY CALLS | TUESDAY, FEBRUARY 11, 2014
[Information] The Wonderful Transparency of Moz
Moz provides profit/loss data, employee attrition data, raw client number data, revenue growth information, even office space and web traffic data. 'Moz recently released an i nfographic detailing their 2013 and really, their entire history as a company. This is the second or third time they''ve created a year end infographic. If so, why?
BLOG MY CALLS | MONDAY, OCTOBER 28, 2013
[Information] Google Research: The 4 Verticals that Get the Most Mobile Calls
60% of those searching for car rental information on their phone would use click-to-call. 'Last week we wrote about the Google study that discussed a deluge of mobile phone calls. Turns out that 70% of mobile searchers call a business directly from search results. That''s a big deal. These calls need to be analyzed. Car Rental. Do it.
VIEWPOINT | WEDNESDAY, AUGUST 21, 2013
[Information] 'Gold Calling' Is Alive and Well
Among the many arguments used to relegate cold calling to the duckpins of history is that educated buyers have access to more information than ever and that 70 percent of the buying process is completed before a sales rep needs to get involved in a sale. 'More musings on the premature death knell for outbound sales. Cold vs. Gold.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 18, 2012
[Information] Live Blog DF12: Ignite Your Content Marketing Success Using Infographics, Memes, and Videos
Jason kicks off the session with some background information about why visual is important. We don’t have time to read everything we want information about. Infographics: Telling an informative story through images–a whitepaper, webinar, or blog post can be turned into an infographic. Pretty cool. So what is the solution?
MODERN B2B MARKETING | MONDAY, APRIL 18, 2011
[Information] Benefits of Online Surveys for B2B Marketers
Today, B2B marketers have a new option for gathering this information – online surveys. Having this type of instant data gives marketers the information they need, when they need it. Traditionally, marketers would look to telephone and print surveys for needed marketing data. Real-time data results. Automated reporting.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 27, 2010
[Information] Introducing Seed Nurturing
Seed nurturing is the process of building relationships with qualified prospects before you have their contact information. Using these techniques, you can design “drip marketing” campaigns that help buyers educate themselves before they ever share their contact information with you. This is where seed nurturing comes into play.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 23, 2013
[Information] 7 Best Practices for Email Deliverability
To find out more information download our new ebook Email Deliverability. 'Author: Dayna Rothman According to Return Path’s Email Intelligence Report Q4 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. Your reputation as a sender is crucial.
LEADER NETWORKS | TUESDAY, JULY 13, 2010
[Information] Moderating Communities Of Purpose (How To Help Professionals Collaborate Online)
In one sense, such communities are a gift to run, because it's likely that you will attract people who really care and rely upon the information, support and contact which it will give them. Hurray! We are reaching a point in the evolution of social media where clear definitions are starting to emerge in support of our practice.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, SEPTEMBER 11, 2012
[Information] LinkedIn Prospecting Techniques to Fill Your Sales Funnel
LinkedIn has Quality: LinkedIn’s user-supplied information is often better than Google for researching a prospect because their profile contains information that the person entered about themselves. Today's post was written by Kurt Shaver, a speaker at my upcoming Prospecting Strategies webinar on Sept. Make sure you sign up now! _.
CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009
[Information] ClickInsights: How to make marketing messages memorable?
Then we can share more information. The campaign was aimed at marketers who had already been receiving information from GlobalSpec, so they were familiar with the company and had previously experienced the quality of the marketing resources offered by GlobalSpec, so they had little doubt that the information offered would be useful.
HUBSPOT | TUESDAY, OCTOBER 25, 2011
[Information] 30 New Tablet Usage Stats Marketers Should Know [Infographic]
How is information getting consumed on these devices? Tablet usage, especially for accessing news, information, and other content, will only continue to grow. As adoption of mobile devices grows among consumers, it's important for marketers to keep up with its evolution and know the facts. Which devices are more popular than others?
MODERN B2B MARKETING | MONDAY, JULY 29, 2013
[Information] Push it Good! Tips to Move Leads Through the Funnel
With this aggressive push strategy, we have to be extra careful not to overdo the outbound flow while finding a good balance of informative and promotional content. We will then drop you into an email marketing drip campaign, and for the next few communications we send out, you will receive information and assets on your topic of interest.
MARKETING ACTION | THURSDAY, DECEMBER 12, 2013
[Information] 7 Tips for Using Buyer Personas in Lead Nurturing
Buyer personas are customer models you build through gathering explicit information about your buyers. When you get this information, it will help you in multiple ways. Revisit the data for leads that became clients, and look for patterns that can inform your personas or messaging. Adding personas to the mix. Now what?
VIEWPOINT | TUESDAY, MAY 15, 2012
[Information] How many inquires does it take to make quota?
You need some very basic information to slip into the formula iii. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula. Put another way.
NUSPARK | SUNDAY, APRIL 29, 2012
[Information] How Labels works in Google Adwords; benefits of the new feature
Vendor List: “Directory” “List” “Guide” “information”. For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Ad Groups that represent research terms are also labeled as Research.
TOMORROW PEOPLE | FRIDAY, MARCH 30, 2012
[Information] Retargeting: Does Bothering Your Customers Really Work?
To give you a little background information: Retargeting is essentially a way to target users who have already visited your website. Bothering your customers is tempting. It can be hard for someone to accept that they have lost a client or customer, so they want to make triple sure that there is no getting that customer back.
HUBSPOT | TUESDAY, FEBRUARY 1, 2011
[Information] How Pandora Leverages Personalization in Email Marketing
In every email that Matt sends, he tries to include a personalized bit of information pertaining to the user's playlist and previous activity on the site. In order to truly engage with your email subscribers, you have to use the information they shared with you. Are you a Pandora listener? Know Your Business. Really granular, we hope.
PAUL GILLIN | TUESDAY, MAY 25, 2010
[Information] B2B Blogging Excellence
Blogging isn’t just pushing out information, it’s responding to the interests of your market.”. I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. They persevered.
BUSINESS GROWTH DEVELOPMENT | MONDAY, FEBRUARY 13, 2012
[Information] Payment systems for eCommerce websites: which one to choose?
ve researched this subject by gathering information from the actual users and here is what I found out about top popular payment systems on the Internet. A wide variety of online payment systems for eCommerce webstores is difficult to grasp – so many options yet one common goal to carry out an online transaction electronically. Business
B2B MARKETING ONLINE | TUESDAY, AUGUST 24, 2010
[Information] More data, so what?
The recent Ofcom report, which states that we are consuming multiple sources of media over half our waking lives through multitasking, could mean we are approaching an information overload. Guest blog by Graham Cooke, managing director of QuBit Digital. When it comes to marketing what can you do to get around this?
VISIONEDGE | THURSDAY, AUGUST 29, 2013
[Information] Customer Conversations: The Value of Adding Data & Analytical Skills
It took 2 years of lobbying but now we’ll be able to make better and more informed decisions,” said Jamie. ' Jamie, the VP of Marketing at one of our manufacturing companies, in a recent conversation expressed excitement about securing someone from the finance group to support marketing data and analytics.
AGILE B2B COPYWRITER | SUNDAY, MARCH 20, 2011
[Information] K’s Top Five for the Week – March 20
Hope you find this week’s picks to be helpful and informative. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. So does it?
DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 13, 2009
[Information] How much is too much? Frequency management and control
If the messages are in an "active interest" category, you may suppress Low and Moderate Engagement segments from receiving them (up to the minute news, detailed product information, etc), and if the messages are in a "moderate interest" category you may only suppress the Low Engagement segment. conversation. Aunt Hilda? Neighbors?
SOCIAL MEDIA B2B | TUESDAY, AUGUST 28, 2012
[Information] 5 Ways to Use B2B Social Media to Improve Content Sharing
report of this type can be used for lead generation to get contact information for prospects. And prospects are looking for valuable information from you, and a report fits the bill pretty nicely. press release in not enough. And the people quoted in the Forbes article are the head of sales and the director of marketing.
WEBBIQUITY | WEDNESDAY, MARCH 14, 2012
[Information] 17 (of the) Best AdWords and SEM Guides of 2011
Essentially, Google requires that advertisers make it clear to landing page visitors how their personal information will be used, how to opt out of communications with the business, and a secure connection if any financial information will be transmitted. That high-level analysis is misleading, however. First, there is a headline.
HUBSPOT | TUESDAY, JULY 12, 2011
[Information] How to Increase Sales with Daily and Group Deal Offerings
Constantly updated promotions encourage shoppers to share your information with others. This is a guest post by Henry Suarez, Product Manager at 3dcart. Henry is in charge of researching and documenting all 3dcart product offerings and partnerships. How can an online store condition their shoppers to actively seek their sales?
MODERN B2B MARKETING | TUESDAY, NOVEMBER 27, 2012
[Information] Does Facebook Work for B2B Lead Generation? Hell Yes!
For more information and details around how we use social media for inbound marketing, check out our brand new ebook How to Optimize Social Media for Lead Generation. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Hell Yes!
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 19, 2011
[Information] 5 Common Stages of B2B Lead Nurturing
You can do this by pointing them to customer stories on your blog or website, short and fun videos, engage them on your branded social media channels, and deliver informative industry data in the form of digestible e-books. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Progressive. Accelerator.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 9, 2010
[Information] Is the Internet destroying your culture … or creating it?
Whether it’s YouTube-inspired dance moves, crowd-sourced literature, or my own personalized information stream, the Internet is inexorably un-tethering culture from the places on earth and moments in time. “Mass culture is dead. Every one of us is creating our own version of culture.. Now, I make my own newspaper. Tweet This!
WINDMILL NETWORKING | FRIDAY, NOVEMBER 18, 2011
[Information] Social Media for Business – Establishing Effective Structure
Today’s guest blog post was contributed by Blake Sanders, who writes about technology at broadband comparison site Broadband Expert and specializes in internet service providers, cell phones, and the latest in high speed internet news and information. Focus is Paramount. Grow Your Business By Making a Few Friends.
WEBBIQUITY | MONDAY, JANUARY 31, 2011
[Information] Best Twitter Guides, Tips and Tools of 2010
What types of information are worth sharing, beyond blog posts? You might gain information, competitive intelligence, insight, a new supplier or partner, publicity, brand awareness, an idea, customer insights, and yes, even a potential customer. Which companies are really succeeding on Twitter, and how are they doing it? Tweetvolume.
TOM PISELLO | TUESDAY, JANUARY 11, 2011
[Information] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
See the full ROI assessment results and methodology here: [link] For more resources and the latest information visit: [link]. Marketers are investing significantly more in social media efforts, with increases from 6% to 18% percent of marketing budgets expected within five years.
HUBSPOT | FRIDAY, AUGUST 6, 2010
[Information] How to Use Web Analytics to Become a Better Marketer
Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? Additionally it will give you the information to know if social media is actually working and which email campaigns are driving traffic. Ways To Leverage Web Analytics to Become a Better Marketer.
SALES INTELLIGENCE VIEW | MONDAY, APRIL 22, 2013
[Information] Are Free Giveaways a Worthwhile Business Strategy?
Every field in a lead capture form adds a new obstacle through which prospects have to pass before you get their information. Every additional field also increases the risk that prospects will drop off, which means you don’t get their information. At events, however, it’s much easier to get a prospects information.
SYNECORE | FRIDAY, MARCH 21, 2014
[Information] Smarketing: What is a Service Level Agreement?
Use that information to calculate the value of a marketing qualified lead and use that number to set the parameters for your SLA. 'A service level agreement (SLA) outlines the commitment a company''s sales and marketing teams make to each other for the overall good of the business. Kevin and I will tell you more in the video below!
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, JANUARY 28, 2013
[Information] 5 Steps to Better Referral Selling
She founded the business in 1996 and though the speed at which information is available has changed, the basics of referral selling remain the same. Today's post from the Chamber of Commerce features business-growth advice for small companies. There are many sales strategies, but none as effective as referral selling.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JUNE 22, 2011
[Information] Subscribers to Free Content are NOT Leads
Lead scoring should be done using a combination of BANT (Budget, Authority, Need and Timeframe) and behavioral information (site interactions). I’ve heard some of my manufacturing clients call their subscribers free content leads. That is good advice and it is a proven tactic for inbound marketing. They are prospects by my definition.
INDUSTRIAL MARKETING TODAY | SUNDAY, APRIL 3, 2011
[Information] Content is the Foundation of Good Relationship Marketing
Add value to them with every visit to your site and/or download and help them make a more informed decision. Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers.
INDUSTRIAL MARKETING TODAY | TUESDAY, MARCH 1, 2011
[Information] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
Your content has helped them make a more informed decision. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”. What does lead nurturing do for sales?
VIEWPOINT | THURSDAY, FEBRUARY 2, 2012
[Information] Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
Applications should be used to track the number and frequency of touches, aggregate information, and align data points with outcomes. When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Segmentation and testing.