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  • ACT-ON  |  WEDNESDAY, FEBRUARY 3, 2016
    [Information] Graymail: Navigating Email Purgatory
    While you may have been interested in that trade group’s information previously, their communications are no longer relevant or applicable to you. With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed. Maybe they bought another solution and it’s working fine. You bet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, OCTOBER 20, 2012
    [Information] New program focuses on non-profit digital leadership
    Understand the critical means of engaging and informing constituents of important announcements, public service broadcasts and news. In a few weeks, I’m going to be teaching in an exciting break-through program focused on social media and non-profits and I wanted to let you know about it. The inaugural program will be held Nov. Tweet.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Information] Six Steps For Delivering On The New Vision In Marketing
    The proliferation of information channels is creating new opportunities and challenges for brands to present a unified experience. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. Strategy
  • HUBSPOT  |  THURSDAY, MARCH 28, 2013
    [Information] Native Advertising Is Broken: Here's How to Fix It
    It can be written by the advertiser or the publisher, but it should offer valuable, informational, educational information that potential customers will find useful. 2) Create a landing page that hosts an offer related to the native advertising story you placed. Native advertising is all the rage these days. Maybe it's not. So, yes.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 27, 2014
    [Information] 3 Enterprise Takeaways from SiriusDecisions Summit
    Scott Barmmer , Meagen’s sales counterpart, commented how marketing brings an informed point of view to the conversation, one that has evolved and interpreted versus just presenting data. Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Think globally, act locally.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 2, 2014
    [Information] Taking the Next Step – Optimizing Your Emails
    The active customers should receive regular emails with information about your company, products, new releases etc. You’ve sent your emails, seen an increase in sales and are now sold on the power of email marketing. But what comes next? How do you improve your engagement, outreach, clicks and opens? “ 2. All rights reserved.
  • CAPTORA  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Information] 5 Ways Lean Marketing Teams Can Achieve Success
    There is so much information out there, that buyers are doing their research before you even make contact with them. Our Marketing Department at Captora had the privilege of interviewing Tushar Patel and Lindsey Marymont from Innotas. We wanted to find out the secret to their marketing success. Sales and Marketing Alignment. What’s the goal?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 1, 2011
    [Information] Creating Digital Content for Industrial Marketing
    Myth: We want our site visitors to call our sales team for more information. have to quickly shift into my explaining mode right after that. Creating digital content is neither easy nor quick. It is definitely a process that involves much more than copywriting and clever wordsmithing. Myths and truths about digital content. Easy, right?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 29, 2016
    [Information] Cross-Channel Orchestration: Customer Journeys Done the Right Way
    Marketers who use the Orchestration Canvas can do everything from a simple A/B test right up to more complex multivariate tests that help a marketer make informed decisions about what customer experience makes the most sense. The digital marketing world is enamored idea of customer journeys -- and why not? The idea behind them is great.
  • WEBBIQUITY  |  FRIDAY, JANUARY 6, 2012
    [Information] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
    The personalization engine “learns” about you over time and combines three pieces of information to predict what will be most interesting to you: • Social signal score – are other readers finding this content interesting? Over time, the site has evolved and added new features to enhance its value to readers.
  • SALES ENGINE  |  FRIDAY, SEPTEMBER 18, 2015
    [Information] Content Marketing: Now Serving Freshly Squeezed SEO Juice
    So as a content marketer, what do you do with that information? Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. Don’t start with the intent to maximize SEO, end with it. But we’re not done.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 21, 2012
    [Information] The What, Who and Why of Lead Scoring [Video]
    The second part of lead scoring is really looking at the explicit information. So this is going to be information that you know about that customer. And so this is information that you’re going to look at about that customer, and there’s a lot of behavioral things that are a part of that. Check out his summary below.
  • DISCOVERORG  |  MONDAY, JUNE 1, 2015
    [Information] Why Your 4 Paragraph Email Sucks
    The truth of the matter is that email started out as a desktop phenomenon — poised as an alternative to direct mail — which had 1 shot to provide as much useful information as possible. A 4 Paragraph Email on Why Not to Write a 4 Paragraph Email. Dear Long Copy Emailer, I hope you are doing well. I Since the last time you checked.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Information] 5 Big tips to make LinkedIn ads work for you
    Instead, we promised to take the hassle out of getting the information people needed. By Eric Wittlake, {grow} Contributing Columnist. LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. Scale. Content Distribution. It is 2015.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Information] 15 Amazing ways social media is changing the world
    Spending too much time on social media can distract children from their studies but the group found that many schools around the world also recognize that social media assists informal learning and maybe a primary means of education in some circumstances. What’s really going on is far more incredible. Here we go. 1. Here we go. 1.
  • BIZNOLOGY  |  THURSDAY, MAY 8, 2014
    [Information] B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
    This can maximize your ability to target a specific market and glean important information about that market. LinkedIn pen (Photo credit: TheSeafarer). We grow social networks expecting opportunities to create meaningful business relationships. So what are some creative ways to do this? Consider implementing the following: LinkedIn. Twitter.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 13, 2010
    [Information] 7 Social Media And Content Marketing Articles You May Have Missed
    While there are probably thousands of articles answering that question from an editorial perspective, the amount of information that exists from an operational perspective pales in comparison. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] Six strategies behind the trend in B2B client conferences
    Our value proposition is convenient access to useful information,” says Gillespie. Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days?  I can’t turn around without another customer event popping up on the radar.  AppNexus has its Summit, going on three years now. This got me wondering.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 22, 2014
    [Information] Saucy Tips to Boost Sales via Pinterest
    With a product pin, your audience can see real time information about a particular product like its price and whether or not it’s in stock. Pin Business Info - Give your customers a little extra information about you, your company and your products on Pinterest. Lea Richards has a unique title and a unique business. ” 4.
  • KAON  |  MONDAY, JULY 27, 2015
    [Information] Marketing Moves to Center Stage
    Marketing is the facilitator and curator of the information needs of the sales team, from competitive positioning to virtual product demonstrations to key industry knowledge. In previous generations, marketers have been thought of as “lead generators” for the sales department. CMOs Play a Comprehensive Role. CEOs Need CMOs to Be Visionaries.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 13, 2015
    [Information] 12 Steps to Create an Effective Customer Survey
    ” is more specific and gives you more detailed information. This piece of information is a must. Then, take the time to analyze all of the data and use it to make informed business decisions moving forward. By asking your customers and donors to answer a few quick questions, you can gain valuable insight. Be specific.
  • B2BBLOGGERS  |  MONDAY, APRIL 26, 2010
    [Information] Upcoming Event: How To Build A Demand Generation Machine With.
    Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. However, most still find it challenging to build a demand generation machine that turns out audience and fuels their sales department with quality leads. Sign up. Get all the articles via email.
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Information] 77 Blogging Stats to Improve Your Blogging Strategy
    64% of people say that the need to inform friends is the most important for them when posting or sharing content. Today’s China demonstrates somewhat improved trust levels to digital sources of information: 41% of Chinese opt for blogs, while up to 50% continue sticking to newspapers and magazines. Blogging & Lead Generation. 1.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2017
    [Information] 3 Account-Based Marketing Mistakes You Can’t Afford to Make
    CRM: Look into your CRM platform to see what information the sales team may have logged and determine how that can inform your future activities. Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Mid-Stage Metrics.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Information] Creativity, Technology, And The Future Of Storytelling
    There is now a massive amount of information being shared every single second. What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative. defined content marketing as the gap between what brands produce and what our customers actually want.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Information] How Google Is Killing Native Advertising
    For native publishing to work for marketers like CenturyLink and Oppenheimer Funds, they will need to dramatically improve the information (or entertainment) value of their content. Native advertising has been one of the hottest advertising topics of 2013. One of the key reasons, however, is the surprising part. Google. What Marketers Can Do.
  • KAPOST  |  FRIDAY, JULY 29, 2016
    [Information] Strategy Before Tactics: 3 Simple Steps for More Effective Content
    When customers can’t get the information they need at key touchpoints or feel challenges are not being addressed, they move on. Then, build a clear narrative around how a specific target audience consumes information, or the types of success stories will trigger a positive reaction for them. B2B Marketing Playbook.
  • CRIMSON MARKETING  |  THURSDAY, MAY 28, 2015
    [Information] The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns
    martech makes it easy to track buyer behavior and inform better marketing campaigns Click To Tweet. Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. Gather The Data.
  • HUBSPOT  |  MONDAY, NOVEMBER 2, 2015
    [Information] How to Make Your B2B Content More Lovable: 9 Tips to Try
    They are revelations of data, information, technique processes, tutorials, and a bunch of goodness rolled up into a single piece of content. Their content is typically packed with data and actionable information, but they don’t pursue a sizzling style. Thankfully, I’m seeing the trend grow. just pulled those off military.com.).
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 5, 2013
    [Information] Why You Should Hire Jeff Ogden to Keynote Your Next Business Conference
    That book was filled with great information for keynote speakers. When Looking for Keynote Speakers, why Should You Hire Jeff Ogden to Keynote your next big Marketing Conference? There are two critical make or break skills for keynote speakers. The very best speakers offer both. Great story-teller – to hold an audience. Thanks, Nancy!
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Information] 7 Best Practices for Email Deliverability
    To find out more information download our new ebook Email Deliverability. Author: Dayna Rothman According to Return Path’s Email Intelligence Report Q4 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. Your reputation as a sender is crucial.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 20, 2015
    [Information] An 11-Step Approach to Implementing Employee Advocacy [Free Ebook & Webinar]
    Author information. Let me begin by saying, out of any other social media program that your enterprise decides to implement, an employee advocacy program is the one initiative that will touch more of your employees than any. Neal Schaffer. Neal Schaffer. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Employee Advocacy
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Information] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    It’s also important for the e-commerce store’s data feeds to have up-to-date product information. Submitted Information: All product information is submitted via a spreadsheet, which has fields for price, shipping cost, site URLs, and product image. Product Listing Ads (PLAs) and Shopping Campaigns. Screenshot taken 1/27/2014.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 2, 2016
    [Information] Tolerance, diversity and the social media filter bubble
    Maybe our world would be a little more compassionate, a little more interesting and informed if we were forced to come face to face with the opposition now and then. Maybe our world would be a little more compassionate, a little more interesting and informed if we were forced to come face to face with the opposition now and then.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Information] So You Want to Create Content That Actually Converts?
    With this information, you can recommend inserting calls-to-action (CTA) on these highly trafficked posts to drive website visitors to whatever it is you’re looking for them to do on your website, whether it’s downloading a whitepaper, registering for a webinar recording, etc. What a novel idea, right? Calls-to-Action.
  • THE POINT  |  MONDAY, APRIL 19, 2010
    [Information] When Emails Go Bad: A Lesson in How to Apologize
    It explains the problem (a technical glitch) and provides a convenient resource for discovering more information by directing people to the company blog. Not only can I learn EXACTLY what happened if I want to, but I can also feel confident that the information is current. 3. I am assured that nothing is wrong with my account. Perfect.
  • BIZIBLE  |  THURSDAY, NOVEMBER 19, 2015
    [Information] 52 MarTech and Marketing Ops Champions You Need to Follow
    The ever-changing landscape makes it hard to keep pace, but with Twitter, there is a sea of great information, shared fluidly throughout the day (if you follow the right people). Marketing technology is rapidly evolving and so with it grows the role of Marketing Ops. Gary Katz, @garymkatz. Chris Garrett, @chrisgarrett. Keynote speaker.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Information] 6 Social Media Marketing Myths to Avoid
    In this constant stream of new information, sources who post too frequently can defeat their purpose (getting attention) and instead disappear into the background noise. Don’t overwhelm your Facebook followers with multiple posts that can get lost in the information deluge. Social Media Will Let Me Reach Only Younger Customers.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Information] 3 Steps to Repurpose Your Content in B2B Content Marketing
    Rather than simply “reusing” your content, include additional information, a slightly different angle, or create a new experience to up the value. Take the same concept, keep the information that is still pertinent and then update last year’s news with the updated information from this year’s conference.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 12, 2015
    [Information] Content marketing personalization: know your audience
    As you can imagine, this is incredibly valuable information. Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Even B2B companies benefit from this approach. After all, it’s not a business making the buying decision. It’s a businessperson. Far from it.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Information] How to Grow Your List with Email Sign up Forms
    Local SF retailer, Cliche Noe uses a large and simple email sign up form to collect subscribers and keep them informed about events and deals: What information should I collect? A sign up form is one of the single most powerful tools you can use to grow your email list. Need a refresher? So let’s get to it! Less is more.
  • FATHOM  |  FRIDAY, NOVEMBER 6, 2015
    [Information] Are You a Marketing Artist?
    Despite the data-worship that today’s omnipotent and omnipresent information technology  encourages, marketing at its heart will always be artistic, and therein lies the tension. Portrait of Michelangelo at 60 by Jacopino del Conte, after 1535. “Marketing: Is it an art or a science?” Or at least a very interesting one.
  • THE B2B RESEARCH BLOG  |  TUESDAY, JANUARY 22, 2013
    [Information] Eight ways B2B market research differs from B2C
    Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information.  Warning.  Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions.  The result is bad decisions. Now, don’t get me wrong. 
  • LEAD LIAISON  |  FRIDAY, SEPTEMBER 16, 2016
    [Information] Reach More Customers with Postcard Marketing
    Do you want to stay informed on the launch of this powerful marketing tool? Visit our Postcard page and enter your information to get real-time updates. Did you know that 52.5 percent of postcards are read by recipients ? With that kind of read rate, it’s no wonder why postcard marketing is catching fire in the business world.
  • LEAD LIAISON  |  THURSDAY, AUGUST 18, 2016
    [Information] Buzzwords in Marketing Automation: Inbound Marketing
    This information makes it easy to run a powerful inbound marketing campaign. You have people coming in from multiple traffic sources and once they arrive on your site, they engage with different pieces of information. Inbound Marketing: its meaning and how it relates to marketing automation. They realized something else, too, though.
  • BIZNOLOGY  |  THURSDAY, MAY 26, 2016
    [Information] Promotional products: making them effective branding tools for your business
    Here is a breakdown with more information on each of our three “rules” for choosing effective promotional products. Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on them. That is almost double all other mediums combined.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 7, 2011
    [Information] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
    Consider the fact that LinkedIn allows you to input information about your hobbies and interests in your public profile.  Including this information may help make a connection with a potential customer, but it may also turn off potential customers who perceive you in an unintended manner. Would my boss approve of this? LinkedIn
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Information] The Essential Best Practices to Successfully Prospect Inbound Leads
    It''s also important to know what content they engaged with on your site, what pages on the site they view, and if they checked out content and pricing information. 2) Use Monitoring Technology. Don’t hold back information. This post originally appeared on Inbound Sales , a new section of Inbound Hub. Another cold call ? Really?".
  • BIZIBLE  |  MONDAY, OCTOBER 3, 2016
    [Information] What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads
    When it comes down to it, you don’t want to judge the success of your ads based on the information that LinkedIn gives you. LinkedIn Ads, while appealing in concept, has a lot of B2B marketers confused. Well, very few…) seems like a surefire bet. clicks, CTR), to some deeper funnel metrics including revenue and ROI. Lead Gen is Dead.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 20, 2010
    [Information] Content Marketing Perfection in 29 Words on Facebook
    Because their advice is so short and so easy to understand, business owners and professionals are likely to share the information and to give credit to B Squared. Not only is this a great example of content marketing, but B Squared also makes great use of Facebook where you can easily share this information inside Facebook or beyond.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Information] How to Become the Best Blogger in Your Niche
    What will the reader do with the information? You’re not going to spill business secrets, gossip about others, or divulge information that puts you in a dangerous personal situation. Back in 2012, Max Nisen wrote , “Content marketing is one of the biggest new trends.” If they''re not doing it, they will be.”
  • MODERN B2B MARKETING  |  MONDAY, JUNE 24, 2013
    [Information] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
    We live in a word of information abundance and attention scarcity – and the pace of information creation is accelerating. The Web provides them with instant information gratification. Information abundance means that search is one of the most powerful tools available to marketers. What Hasn’t Changed. What Has Changed.
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Information] 10 Ways to Segment Your Donors to Improve Fundraising Effectiveness
    Instead of collecting Rolodex-style, contact card information, start building personas of your donors. Some donors may have a preference on the types of information they''d like to receive from your organization. There is a wealth of information online about generational giving trends. Nobody? Still no one? nonprofit
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 12, 2012
    [Information] My Business Website: Content for Customers… or SEO?
    ” The challenge: You want to make sure that your business website is fresh, attractive and informative. Why bother with SEO: We see a lot of smart professionals who focus on their expertise and the needs of the customers for quality information. Should my business website focus on keywords and getting search engine results ?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Information] Aim High (But Not Too High): How to Set Goals You Can Meet
    What information or resources will be needed to accomplish each task? Your outline should document all of this information, along with the vision of success and specifics determined above. If you’re unclear about your goals, it’s all too likely that you and your client won’t share a vision. Step 1:  Agree on a vision of success.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 9, 2011
    [Information] How to Avoid Problems with Hyphens and Dashes…
    Because of the informal nature of writing on a blog , or for online ezines , people now write like they speak – you know what I mean? Have you ever encountered this problem when blogging or writing content marketing ? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we talk.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Information] The Top #Nifty50 Women in Technology on Twitter for 2012
    These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. That will be our top focus for next year. sacevero.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Information] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    The information density on the web is ridiculous and getting worse every day. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will it be found in the solution to  digital marketing  challenges in our mobile-connected world? Time to mix it up!
  • HINGE MARKETING  |  MONDAY, JULY 13, 2015
    [Information] What Every Managing Partner Needs to Know About Lead Generation
    Members of the informed marketplace. Your website , your content, and your style of engagement should all be designed to give leads all the information they need on your expertise and services. As you share this information, though, remember that education has to be your watchword. Not even close. Lead Generation Defined. Yikes!
  • SYNECORE  |  MONDAY, DECEMBER 2, 2013
    [Information] Target Personas: Content Marketing’s New Buzzword
    Today’s world is far noisier, and content marketing has risen from the ashes of the information age as the surest way to connect with our overloaded brains. An old marketing adage states that trying to attract customers without first drawing a picture of your target demographic is analogous to attempting to kill a fly with a cannon.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Information] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
    Diigo - Improving how we find, share, and save information. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. Share. MySpace.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Marketers, It's Time To Go To Back To School [New eBook]
    " Hyperbole aside, we think this absolutely falls into the above category − by reading this piece of content you will learn some invaluable information and when applied correctly and accordingly can take you to new places. September of course means many different things. For a lot of us it means another football season is upon us.
  • CLIENT BRIDGE  |  WEDNESDAY, JUNE 29, 2011
    [Information] INFOGRAPHIC: Blogging Platforms
    From DavidRisley.com, here's an infographic that compares the leading blogging platforms, information that might be useful for content marketers. View Original Article
  • HUBSPOT  |  FRIDAY, FEBRUARY 19, 2016
    [Information] 3 Mistakes Ecommerce Merchants Make With Mobile Commerce
    If you’re not viewing mobile commerce as a viable channel for shoppers, then you haven’t considered the navigational needs for the mobile website, the functional needs of the website and payment options, or the presentation of products and information on the mobile version of your website. These mistakes could lead to mcommerce failure.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2012
    [Information] Google’s new privacy policy is definitely good for Google
    Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information. And, usually, I wouldn’t complain that someone took a lot of information and broke it up into bite-size chunks to make it easier to digest. Image via CrunchBase. That’s where I ran into trouble. OK, fair enough.
  • SALES LEAD DYNAMICS  |  THURSDAY, OCTOBER 31, 2013
    [Information] Your Profile: The Key to Real LinkedIn Success
    Status Updates should provide useful information to your contacts and remind them of your expertise. Also, include your contact information, so readers can easily reach you. By:          Peter Helmer and Marc Halpert. Note: I co-authored this article with my good friend Marc Halpert, a LinkedIn expert. It’s what you deliver. Get Hired.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Being of Service Matters More than Being Social for Media Relations
    Author information Maggie Patterson This monthly Social Media and Media Relations column is contributed by Maggie Patterson. Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Maggie is a PR strategist, freelance writer and blogger. Media Relations
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Information] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    In an easy-to-understand manner, Maex outlines how to turn what may seem like meaningless numbers into valuable information that improves your bottom line. 9. Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. The New Rules of Marketing and PR. Highly Recommended.
  • CONTENT STANDARD  |  MONDAY, APRIL 4, 2016
    [Information] 4 Email Marketing Tips to Improve Your 2016 ROI
    If you’re using marketing automation, you can pull a ton of information that you can leverage to increase personalization: Personalization and designing emails will become even easier thanks to interactive and kinetic emails , and modular templates. Email is really the only channel that you completely own as a marketer. Know the Data.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Information] How a Small Business Owner Turns Instagram Followers into Customers
    She took the opportunity to share pictures and information about her pregnancy. Small businesses are flocking to Instagram to create an album of marketing eye candy. While this visual channel is a great engagement tool, can your social audience actually become paying customers? They are our community,” Sigfusson says. Share your story.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Information] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    Lastly, the team at MyFitnessPal collects information around customer join dates and most recent login dates, which can help them improve retention and engagement. Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. Personally, I have at least 100 apps (five full screens) on my iPhone. MyFitnessPal.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Information] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    Once you have this information, you'll be able to more easily and consistently produce targeted content. Don't ask for more contact information than you need in the form. We've all had it happen before. You spend days creating an ebook. You slaved over the copy. You hacked together the design. You put it on your website. And then.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Information] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    Unfortunately, marketers will often flood groups with irrelevant and spammy information. Though social media isn''t some shiny new marketing toy, lots of marketers get tripped up when using it. And when they get overwhelmed, they slip up -- just like the rest of us when we''re learning something new. Check out what to do instead below.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Information] From Branding to Demand Generation
    How First Rate Uses Thought Leadership Content to Grow the Business Having the same brand since their start in 1991, First Rate knew they had to make some major changes if they were going to compete effectively and grow in today’s digital era. People were not visiting our website even though we are subject matter experts on certain topics.
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Information] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM. What did they do when they visited the website? What content did they view or download?
  • CLOUD POTENTIAL  |  TUESDAY, OCTOBER 25, 2016
    [Information] Where do you fit in their “Solution Scenario?”
    The types of information they look for in Decision Mode – the questions and concerns they have – are completely different than the questions and concerns they have when they are in Research Mode. What information will address those concerns and answer those questions – to their satisfaction? If you don’t, you won’t.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Information] Top Blogging Statistics: 45 Reasons to Blog
    online consumers trust information and advice from blogs. business websites lack a form-fill option to enable consumers to request information. Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Information] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. Author: Becky Hirsch Do you hear that? It’s getting louder. It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. And it’s worth it. Break Down the Barriers.
  • MARKETRI  |  THURSDAY, JULY 11, 2013
    [Information] Marketing Automation for SME’s: Our Interview with an Industry Expert
    There is an overwhelming amount of information out there regarding marketing automation, as well as a plethora of platforms to consider with a seemingly endless number of capabilities. What are some questions companies should ask themselves to get at this information? So what exactly is it? My Interview with Brian Hansford. Surveys.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Information] 9 Genius Examples of Empathetic Content Marketing in Action
    And this type of content is much easier to create when it's informed and driven by empathy. How to Do It , provides a ton of information on all aspects of native advertising, which is one of LinkedIn’s enterprise marketing services. Successful content marketing is about creating a connection between your audience and your brand.
  • MARKETRI  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Information] Marketing vs. Business Development - Why It’s Critical for Law Firms to Know the Difference
    The marketing department should be responsible for executing a number of strategic tactics, including the design of marketing materials and websites, and must ensure that all of the information online and in other materials is consistent and accurate. Marketing. First, let’s define marketing and its function. Business Development.
  • MARKETRI  |  FRIDAY, AUGUST 10, 2012
    [Information] Don’t Get Buried Alive: Effectively Curate and Share B2B Content with Scoop.it
    makes curating articles incredibly easy by offering a number of channels to gather information: Scoop.it When people click on a link from Scoop.it, they’ll be brought to your Topic, allowing them to find further information you’ve curated and keeping their attention focused on content you’ve shared. What is Scoop.it?
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Information] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
    An example is a lead for “Mickey Mouse” at “123 Main Street” with a phone number of “867-5309,” which is clearly false information. Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. Change the way leads are purchased.
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2012
    [Information] How to Master the Design of Compelling Calls-to-Action
    Don’t crowd the language unless the information around it is key to taking the action. This is a way of prioritizing information and creating a flow. “People looking for information are looking for text, not pictures,” writes Dean. the list goes on. How to Master The Design of Calls to-Action. 1.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Information] My Review of the book Running the Gauntlet by Jeffrey Hayzlett
    He’s also the host of Mad Marketing TV , the weekly B2B marketing show – in which he interviews top marketing experts to bring practical and pragmatic information to businesses everywhere. 4 1/2 out of 5 stars  (Based on a review of a reviewer copy of the book.). The book not only covers change. “No one is going to die.”
  • HUBSPOT  |  MONDAY, OCTOBER 22, 2012
    [Information] Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?
    This information comes to us courtesy of ComScore and Nielsen. 40% of people respond better to visual information than plain text. Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content. It did to us.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Information] B2B Social Media - What to Look For Before You Leap
    To get a company's product information, prospects had to engage directly with a sales person. Artillery B2B Marketing Blog > The Forward Observer When properly implemented, social media can help B2B companies develop early-stage prospect relationships, nurture leads, speed up the sales cycle and deepen customer relationships.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 22, 2014
    [Information] 3 Emails Your Non-Profit Should Be Sending
    Every business sends (or should be sending) various types of information, from email newsletters to promotions, and non-profits are no different. You want your readers to feel like they’re part of your organization, your community, your world, so provide information, pictures or videos that makes them feel included and valued.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 23, 2015
    [Information] The Myth of Ownership in Customer Experience Marketing
    Author information. In corporate America, establishing ownership of a project, function, or activity is a familiar process. As a consultant, I have often witnessed the ritual, especially when there is a function or responsibility that’s being created or reorganized. When someone owns a process they are […]. Joe Ruiz. Joseph Ruiz.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Information] How Branded Apps Drive the Customer Experience
    Still in the motoring world, it highlights Audi, which has WiFi, ties the sat nav into geo-coded pictures (show it the Eiffel Tower and it’ll take you to Paris), whilst offering information on how to save phone battery power by shutting other apps in the background. Who’s Doing It? Why Do It? It won’t stop there. Takeaways.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Information] Is Parallax to Blame for Poor SEO?
    Websites with parallax design house all that juicy content on just a single page with one URL, one set of meta information, and one effective h1 tag. "What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. Take this site page from Honda CRV, for example.
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Information] Optimize Your Content for Inbound Marketing: Part 1
    Because the session was so information-packed, we’ve turned it into a two-part series: Part 1: Setting the Stage for Inbound Success. Understanding what your prospects and customers are searching for can go a long way to informing your content strategy. What information do you wish we’d provided upon first contact? No matter.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 8, 2014
    [Information] 4 Reasons Why AdWords’ Callout Extension Is a No-Brainer
    Google offers a report similar to Sitelinks that let the advertiser know detailed information on a Callout’s performance. At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. The extension is called “ Callouts ” and it adds non-linkable bullet points to any search ad.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Information] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    While the corporate website is still key for factual product information, it’s safe to assume that consumers will continue to lean on each other to make decisions –not listen to the bombardment of marketese. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 16, 2012
    [Information] Why Monitoring Your Social Media (Website) Traffic is as Important as Driving It!
    With such information you can target your efforts in the most productive way, i.e. doing more of what works and less, or cutting out altogether, things that do not or aren’t as productive. Visitors normally only do this when they are engaged by a website’s information. Traffic is the reigning monarch of the Internet.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Information] 10 Clever Website Error Messages From Creative Companies
    So when people can't access important financial information, they can get very angry very fast. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 15, 2013
    [Information] [Video] 3 Ways To Reach New Prospects Using Your LinkedIn Connections
    In a world where people are swamped at work and suffering from information overload, it''s the best way to capture their attention. Did you know that overall, you''re 5X more likely to get a sales call returned if you have a personal connection with someone? To me, that''s an amazing statistic. So what does that mean you should be doing?
  • ANNUITAS  |  TUESDAY, MARCH 5, 2013
    [Information] Email Deliverability Drives Revenue
    Need more information on how to get better with deliverability? Getting to the inbox means at least you have a chance at driving revenue. However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. What does deliverability mean for a B2B marketers?
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, MAY 27, 2011
    [Information] Who cares about marketing data?
    In a recent survey conducted by Patricia Seybold Group and the Information Technology Services Marketing Association ( Survey on Data-Driven Marketing, March 2011 ), more than 100 marketers reported what types of marketing data most interested heads of other departments.  Type of Data. Top Choice For: Customer Data. Sales Accepted Lead Data.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Information] Three Things Every Nonprofit Should Do in 2014
    Your donors live digitally today, and they now decide what, where, and when they will consume information. Place some content behind forms on your website that new visitors can access by giving over their contact information. Once you have their information, you can connect and engage with them before they''re ready to make a donation.
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