Page 77 of 170 Previous | Next 
  • SAZBEAN  |  WEDNESDAY, JULY 11, 2012
    [Information] Google Input Method offers a new translation method
    Click on the free white paper here to get some information on social media monitoring. Translations can lose the meaning of their original context if not done correctly. When looking to translate a word using an online tool or dictionary, the result you get doesn’t always have the same tone. Marketing News & Notes
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Information] When Lead Scoring Is a Waste of Marketers' Time
    Demographic data is information about the company or individual you are selling to. Lead intelligence is the information you gather from a lead based on their behavior on your website. There are times in a marketer's life when lead scoring can seem like the Holy Grail. Your Sales Team Doesn't Have Enough Leads. Right? Not necessarily.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 25, 2013
    [Information] Going from Good to Great Marketing: Leading and Managing Change
    Buyers are now in control of when and how they access information during the purchase process. Marketers also need new skills so they can use data and analytics to make more informed decisions for continual improvement. by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. But where do you start?
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Information] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    Monitor and Update Campaign Information Often. Since so many users are searching on mobile devices, when they come across your brand and want more information right away, the easiest way to get in touch is to call you rather than filling out a tiny web form on their small screen. Analyze and A/B Test Your Content. Budget Wisely.
  • HUBSPOT  |  FRIDAY, JULY 13, 2012
    [Information] How to Analyze the Strength of Your Marketing Offers
    This data can also benefit your company’s bottom line by informing your sales teams of leads who are more likely to close if they convert on certain types of offers. Note: If you're a HubSpot customer, you can gather this information from the Landing Page Analytics tool.). About the Offer Analysis. The Data You Need.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Information] The Science of Productivity: How to Get More Done in a Day
    Part of this stems from our addiction to information. Scientists have discovered that the dopamine neurons in our brains treat information as a reward. While quitting cold turkey would seem best, the RSS replacement is a more realistic step closer to higher productivity, as it''ll satisfy my urge for information. Where are you?
  • WEBBIQUITY  |  MONDAY, JULY 9, 2012
    [Information] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
    Many clients will even agree to provide information about their implementation and results (ROI, cost savings, time savings, etc.) Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Image credit: Carla Zanoni.
  • MARKETRI  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Tips for Choosing a CRM System that Will Please the Entire Firm
    In order to satisfy the needs or every department, first consider who will collect/enter the information, who will use the information, and who will handle the technical aspects of maintaining the database system. Start by asking some broad/high level questions to key staff who will be using the database and its information.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 26, 2011
    [Information] Oracle Real-Time Decisions Empowers Business Users
    Different users can also be presented with different views of the underlying objects, so they can see information organized in ways that make the most sense for their own purposes. One of the few dependable rules in the software industry is that Suites Win. appear at a dizzying pace. The new version of RTD is still aimed at large enterprises.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Information] Treehouse Interactive Refines Its Features and Targets Larger Firms
    The CRM integration can now capture the search phrase and other referral details for leads imported from Salesforce.com Web to Lead forms: this required special processing since Salesforce.com embeds the information within a text string. This might foreshadow attrition problems at other vendors. Here's an update. form integration.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 28, 2010
    [Information] Saffron Technology Organizes Data into Memories
    In simplest terms, Saffron organizes information into sets of three or four related items. Summary: Saffron Technology provides an analytical database that explores relationships among entities and their attributes. It can explore networks, find similarities and guide decisions. This is an interesting product in its own right.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 16, 2013
    [Information] Lead Statuses and the Importance of Moving Sales Prospects in CRMs
    few options are: “Not Appropriate Contact,” if they gave a referral to a better contact; “Contact Identified,” if they confirm their title and role within the organization; and “Not Interested,” if they give you some information pertaining to their current systems, budget or timeframe. The Past and Future of sCRM in Prospecting and Selling.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 13, 2013
    [Information] Sales Prospecting Perspectives Weekly Recap - Week of September 13, 2013
    'Happy Friday, Sales Prospecting Perspectives readers! We’ve decided to do something different with the recap this week by providing even more articles for you to read. We’ll include 5 articles from other blogs and the keep the usual recap for Sales Prospecting Perspectives. Learn to be a great business writer and love the language. Enjoy!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 8, 2013
    [Information] Returning from Vacation? Organize Your Inside Sales Work Life
    Once you are caught up with all of the information, you can hit your number before lunch time and set yourself a new goal for the end of the work day, or even before your afternoon coffee break. 'I can almost guarantee that the hardest days of work for inside sales reps are the first days back from vacation. At least they are for me.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 19, 2013
    [Information] Is Your Teleprospecting Team Supporting Too Many Outside Sales Reps?
    feel more comfortable emailing and calling the outside reps I support throughout the day with questions and information on potential leads. As a Business Development Rep for our clients, I’ve worked on a variety of projects in which I have had to support a variety of sales reps. So far, this has worked out well with the leads passed over.
  • SYNECORE  |  SATURDAY, JANUARY 12, 2013
    [Information] The Best Branded Content of the Week: January 12, 2013
    Often we don’t consider these websites to be anything more than advertising, but more and more we see them acting as information hubs. While exploring various types of branded content, I have noticed that many businesses create additional websites to promote specific campaigns or products. Samsung – We All Share. It’s Good Now. No Really.”.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 4, 2012
    [Information] Why You Need To Demand A CRM
    So it’s crucial to be able to make sense of the data that matters to your daily business responsibilities – doesn’t matter if it’s Sales, Marketing or Customer Service – we rely on good, accurate information so we can make the best possible decisions to make us and our team successful. This was not the 80’s, or even the 90’s for that matter.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 19, 2012
    [Information] Have You Refreshed Your Insides Sales Training Program?
    There is a fine line to walk when training, how much information is too much? I recently sat in on a meeting with a team of BDRs and Management that are re-vamping the new hire training program. There are so many different thoughts and opinions on how to make the most of a training week. Learn. Practice. Shadow. Prove.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Information] 5 Important Tips You'll Need To Be Successful At Cold Calling
    Scrub your lists - It's wonderful to have a list to call on, unfortunately if you are not taking the time to scrub off customers, prospects currently engaged with sales reps and leads with incomplete or inaccurate information- then your reps are going to make a ton of unnecessary dials. Be prepared - Otherwise known as pre-call planning.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Information] 5 Importants Tips You'll Need To Be Successful At Cold Calling
    Scrub your lists - It's wonderful to have a list to call on, unfortunately if you are not taking the time to scrub off customers, prospects currently engaged with sales reps and leads with incomplete or inaccurate information- then your reps are going to make a ton of unnecessary dials. Be prepared - Otherwise known as pre-call planning.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 9, 2010
    [Information] How Conscious Are You Of Your Prospects Time?
    Problem is we get into the unconscious mindset of extracting as much information as we can without taking a breath. When you’re cold calling into a prospect, do you take into account how much time they have to speak with you? From what I’ve seen, all too often it can work against you.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 6, 2009
    [Information] Social Media Reality Check: Get Off Your High Horse Already
    We have dozens of new ways to push information out into the marketplace. How often do you witness behavior that makes you ask yourself, "Who the hell does he think he is?!?" " Though I've just come off writing three guest posts for Mark W. a social media reality check. Today's topic is HUMILITY. This is not listening.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 6, 2009
    [Information] Social Media Reality Check: Get Off Your High Horse Already
    We have dozens of new ways to push information out into the marketplace. How often do you witness behavior that makes you ask yourself, "Who the hell does he think he is?!?" " Though I've just come off writing three guest posts for Mark W. a social media reality check. Today's topic is HUMILITY. This is not listening.
  • HUBSPOT  |  WEDNESDAY, AUGUST 4, 2010
    [Information] The 4 Hottest Social Media Marketing Trends Explained
    Additionally, privacy concerns about sharing location data may impact the rate of adoption for these services, especially with demographics that are sensitive to sharing that type of information. Many of the “hot” new social media applications can be placed into one of four emerging trend categories. Collective Buying. million.
  • BLOG MY CALLS  |  TUESDAY, MAY 20, 2014
    [Information] Converted Calls are 42% Longer Than Non-Converted Calls
    Agents take more time to get information, ask open-ended questions, and clearly demonstrate value, when a call converts. 'Now this is interesting stuff. As part of the infographic released earlier this week, The Elements of a Converted Call , we learned that longer calls convert more frequently than shorter calls. What is a Converted Call?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 10, 2012
    [Information] Why The Most Important Part of Your Brand is Invisible
    By Mars Dorian, Contributing {grow} Columinst. We talk all the time about writing cornerstone content, building effective web design, and connecting with your community in the social media world. Yessss, it’s all essential, that’s why it’s getting poured again and again into our membranes. Danielle LaPorte has it. Mark Schaefer?
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Information] The Basics of Inbound Lead Generation
    This form won''t ask for a credit card -- you just need their contact information (name, email address, company, etc). But you can''t just expect someone to hand over their information for fun -- you''ve got to give them something in return. Something that is worthy of giving up their information. It could be anything.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Information] How Northwood Construction Became a Local Hero
    Armed with this knowledge, we helped Northwood develop educational content including: A Northwood blog targeting homeowners in northern Virginia, providing regular, relevant information on remodeling, aging-in-place, managing cost, and caring for homes. Northwood Construction, for example, is a home remodeling firm based in northern Virginia.
  • LOOPFUSE  |  WEDNESDAY, NOVEMBER 10, 2010
    [Information] Marketing Automation is too complicated for Free
    Instead, help make the developers successful using the product by providing them with information and resources and then they will help you sell into management.   In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing.  LoopFuse simplifies Marketing Automation.
  • FUNNEL FOCUS  |  TUESDAY, JULY 20, 2010
    [Information] Thought Leadership Interview: Jill Konrath on Closing the Gap between Marketing and Sales
    When they finally work through this exercise, both groups are blown away by the invaluable insights and overlooked information that comes out through the use of the Buyer's Matrix. If only companies were that brave. CD: What does marketing need to do to get salespeople to use the content they provide? JK: Write good content. Make it simple.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 25, 2009
    [Information] How to Use Existing Content in B2B Demand Generation Programs
    What do they need to know to make an informed decision? Many of my clients don't have content suited for all stages of the buying process. Some of them have lots of content, but are stumped about how to use it effectively. So they think they need to start from scratch. Commenter Barrett Coakley posted: "Great idea. All good.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, FEBRUARY 13, 2013
    [Information] Weaning Yourself Off Keyword Dependency — Dealing with Not Provided
    Again, the benefits are many, including: Providing prospects with information that helps them decide to do business with you. SEO (search engine optimization) used to be a B2B marketer’s dream come true. Woohoo! you could see that your SEO efforts were working (or not). Those days are disappearing rather fast. Run away! Fast!). How so?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 29, 2013
    [Information] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
    They look for information (via search, communities, discussion forums, websites, blogs) that is based upon their business issues and outcomes. 'by Amanda Batista | Tweet this The advent of social media, empowered buyers, and users bringing their own technology to work has now morphed B2B business models from product to services provision.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 21, 2012
    [Information] A Day in the Life of a Real Social Selling Pro
    First, the Internet and instantaneous access to information upended the sales cycle. by Jesse Noyes | Tweet this The world has changed. Nothing gets drilled in your head more than that at Dreamforce. Sales and marketing is no stranger to this trend. This has birthed a new concept: social selling. But what does that look like in action?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Information] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    So they created an app for iPhones and Android phones to use at an accident scene, carefully walking you through the proper steps – collecting information, taking pictures, and contacting your insurance company. They desire specific information about their circumstances, and eventually, they might have a problem that your company can solve.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Information] 5 Ways to Use B2B Social Media to Break Company Silos
    That information, as well as recommendations, are all available on the social web. One way to use an internal social network is to free information from email, hard drives and employees’ brains. Many B2B companies approach social media the same way they approach other parts of their business. With silos. Photo credit: Flickr.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Information] The CIO and Social Media: Embracing Change
    You can read ours by visiting trust.marketo.com , but here are some of the key components we outline for employees: Do not share confidential or proprietary information. Employees can sign up and receive incentives for sharing social messages that promote product launches, new content assets, events, and other important company information
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Information] Fathom Partners with Castle Connolly Medical Ltd. for Digital Marketing 101 Guide for Hospitals
    Patients are no longer just seeking their doctors for medical advice—they’re asking their friends, their family and, the never-ending wealth of information that resides on the internet. 'It generally starts with a symptom—a sore throat, a throbbing ache, a slight fever. has changed drastically. Digital Marketing Healthcare
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 21, 2012
    [Information] Online Persuasion: Seeing Through the Eyes of Customers
    Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. And that shift means a different mindset.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 9, 2010
    [Information] Content Marketing Tips to Get More “Juice”
    began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Then you expand each one into 3-5 blog posts. Blog this on Blogger.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 1, 2010
    [Information] Smart Time-Saving Tips on Blogging…
    CMI offers frequent information on Content Marketing from some of the finest experts both online and off. What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But it’s also a good chart for anyone working with a V.A.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 19, 2011
    [Information] Is Social Media the New Cold Call?
    When it comes to doing pre-call research and getting some background on a prospect or company you are calling into, there is a lot of information gathered by just doing a Google search. There are many alternatives to cold calling. Alternatives to Cold Calling. That is until video conferencing and other tools take over. Prospecting Sales 2.0
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JANUARY 25, 2012
    [Information] 5 Ways to Use Other People’s Content in Your Marketing
    Finding and sharing consistently high quality, relevant content and adding insight to this information is not only a great way to increase the volume of your content, it’s a great way build trust in the value of your content. Image hazel.estrada via Flickr CC. This is a perfect example of what John is discussing. Written by John Jantsch.
  • CONTENT MARKETING TODAY  |  TUESDAY, MAY 25, 2010
    [Information] Don’t Miss This Killer Combination: Wine, Women, and a Canadian Government Website
    This is a terrific example of accessible and informative content serving the marketing needs of its government agency, the LCBO. It’s not an oxymoron. Cool government content marketing is thriving up North. Surprise! The Liquor Control Board of Ontario manages to tread the fine line of selling cases of liquor while extolling moderation.
  • WRITTENT  |  THURSDAY, JUNE 13, 2013
    [Information] 6 Experts’ Proven Tips for Creating a Successful Blog
    Each company has some serious competition to gain notice from today’s consumers, who have more information at their fingertips than ever before. They look at it as valuable information about their city, where they live, and the things that they do. 'It’s easy to start a blog, but it’s incredibly difficult to build an audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Information] Click Ad Fraud is out of control — Here’s how you can fight back
    ” “Finally, in the lead generation space, where advertisers pay for ‘qualified’ leads of users who we assume filled out forms requesting more information about our products, bad guys can arbitrage the difference between what they make per lead and what it costs them to pay a worker in India to fill out forms with fake data.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 12, 2011
    [Information] Enterprise Crowdsourcing blasts off as social media growth industry
    Crowdsourcing represents an epic shift in the world of labor, automation, and information science, one with large economic and ethical implications. Guest post by David Bratvold. Everybody is looking at this trend and wondering, “How big is the market?” ” “How fast is it changing?” Is this growth sustainable?
  • BLOG MY CALLS  |  MONDAY, OCTOBER 21, 2013
    [Information] 45 Cool Analytics We Can Extract From Phone Calls
    19) Request for Info - Call content indicates that the caller requested additional information be sent to them. 26) Acquired Address - Call content indicates that the caller provided personally identifiable physical address information. 'As you probably know, last week we launched Conversation Analytics. What I can do is."
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Information] 7 Tips to Building a Strong Brand Reputation for Technology Firms
    But the more useful your information, the more prospects will respect you — and the more likely they are to hire you when they have a problem they can’t handle themselves. You may want to require some information to download some of your more valuable and lengthy material, like a comprehensive article or an ebook.
  • WEBBIQUITY  |  TUESDAY, MARCH 19, 2013
    [Information] 23 Expert SEO Link Building Guides and Tools
    Leave fresh, useful and informative comments and create a backlink to your website.” In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 5, 2011
    [Information] 4 Great Ways to Get More Facebook Fans
    In today’s world, giving out your company’s Facebook information can be just as important as giving out your phone number of email address. The need for quality, solid information doesn’t stop just because you’re on Facebook.  If you think of Facebook as just a fun way to keep up with old friends, think again.  Follow these 4 tips: 1.
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Information] 25 outreach tools that can take your business to new heights
    Gmail, Salesforce, and Outlook users can closely monitor their outreach with Signals, an app that informs you minute-to-minute when your emails are opened, read, and forwarded. 'Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, Sorry, but it doesn’t. GroupHigh. InkyBee. BuzzStream.
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Information] How to Use YouTube's Analytics for B2B Marketing
    But how can you measure the success of your YouTube videos and apply this information to your overall marketing strategy? Such information can help you create geo-targeted PPC campaigns and appeal to audience segments globally. You can export this information into Excel and play around with it in different ways.
  • ENGAGE  |  MONDAY, MAY 9, 2011
    [Information] The Influential Power of Uncertainty
    And they are most confident in an expert who is committed to improving, acquiring new knowledge, and staying as informed as possible. N obody can possibly know everything. And we tend to look through a thick lens of skepticism to anyone who claims they do (here’s looking at you, gurus, ninjas, and self-proclaimed experts ).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Information] How to Get In My Inbox: Confessions of an Email Unsubscribe Addict
    kept emails that provided me with useful, relevant information, and that made my life easier. Use this information to deliver a message that is relevant to my needs. Wedding Paper Divas took the information they new about me (my wedding date) and sent me a thoughtful email. would sign up for anything and everything. Discounts?
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 12, 2011
    [Information] The Secret to Increasing Prospect Engagement
    While this type of information is a good start, it does not focus on what’s important to your buyers. persona takes a segment of your company’s aggregate customer profile and fleshes it out with detailed information that represents real prospects in specific circumstances. hate to tell you this, but it does not exist.
  • B2BBLOGGERS  |  FRIDAY, MAY 21, 2010
    [Information] What Tools and Management Systems Work Best for B2B Lead Generation
    All information is accessed through a computer, allowing anyone with proper access to manage the software without being tied down to one computer. Keeping them informed periodically about your industry, and what you are doing will keep your company’s name in the back of their minds. How can we help you Make Good Media? Or Does It?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 6, 2013
    [Information] Whoops! How to Write the Perfect “Oopsie” Email
    Depending on the type of mistake (bad link, wrong email, sensitive information, etc.) Unless the mistake involved sharing sensitive information or was potentially harmful , I’m a big believer in sending an apology email that has a human – and humorous – side.  Do you write and send your own emails? Are you human? Mistakes happen.
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Information] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    The answer is simple: people are increasingly heading online to gather information. Whether they’re educating themselves on the issues, finding and evaluating new vendors, looking for insight from colleagues, or searching for a new job, a wide range of information is easily available online. Focus on fewer markets. Provable.
  • THE ROI GUY  |  THURSDAY, OCTOBER 30, 2014
    [Information] Aristotle’s Persuasions and the Neuroscience of Purchase Decisions
    This part of the brain is responsible for thinking and processing rational information such as financial justification / ROI. 'What can a philosopher born some 2,400 years ago teach us about modern marketing and selling? More than you might imagine. Show contrast, painting a picture between business-as-usual and proposed improvements.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Information] Marketing Automation’s Next Frontier: Madison Avenue
    Rather than push the business rules and logic over to the DMP, marketing automation firms need to bring this information into their platform, allowing it to improve today’s right message right time algorithm. This represents a significant investment but, for many companies, the application has been limited to emails and landing pages.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 21, 2011
    [Information] Is LinkedIn Really for Sharing Content?
    … Can LinkedIn truly become a hub for information-sharing?&# It seems the answer to the first question is a resounding yes, but LinkedIn has not become the hub for information-sharing. Does this information make you reconsider the importance of LinkedIn sharing? The truth is, LinkedIn isn’t where we share.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 1, 2011
    [Information] Social Media Is Not Like Selling Used Cars
    Share information from others freely. Like, comment on, or retweet good information, insight or entertainment from others. On twitter, a common guideline is only one out of every eight tweets should be your own information. What makes you think you have a solution? immediately jumped in with a solution. Big #FAIL.
  • ENGAGE  |  WEDNESDAY, JULY 20, 2011
    [Information] 6 Steps to Realistic Social Media Implementation
    Treat this information as you would your email subscriber information. T here’s often a gap between the idea of social media (what can happen in your head) and the practice of social media (what happens in real life). Maybe your “social media engagement strategy” seemed more solid in the PowerPoint presentation.
  • E-QUIP  |  MONDAY, JANUARY 14, 2013
    [Information] Serving Clients as a Subcontractor
    We found that they were not clear on how each other's design process worked, when coordination between the two was most critical, and what specific information was desired on interim deliverables. Be sure to clarify specifically what information and data need to be exchanged and when. They only become a little more complicated.
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Information] Lead Scoring: 13 Criteria You Should Be Using to Grade Leads
    This list should help get the wheels in your brain turning so you can get started with a lead scoring program that actually gives your sales and marketing teams some pertinent information about your leads! Before we get started, let's remember that you can give positive scores OR negative scores for any of these pieces of information.
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Information] Announcing Winners of 2013 #Nifty50 Top Twitter Men Writers!
    In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. 'In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. John L.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 4, 2013
    [Information] Responding – The Missing Link of Social Media
    You can’t just push information out. Consumers share this type of information across multiple social networks and if you’re doing everything in your power to make a situation right, consumers will appreciate it and share the experience. Did you get a response, or did you hear the sound of crickets? When Sadly not so much.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 27, 2012
    [Information] Our Favorite Internet Marketing Blog Posts of 2012
    You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+  and read her blog posts here. This is an important AdWords feature as we roll into 2013 and a great blog post that explains how this new information can be effectively used. You can never stop learning and sharing. Casie Gillette.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2012
    [Information] 5 Lead Conversion Tips That Work for Any Marketing Program
    Use this information to optimize your nurtures. by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not everyone who fills out a form, attends a webinar or clicks through on one of your emails should be passed to sales.  Know Your Buyer.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Information] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    In most organizations, the campaign analytics are in one data silo and the pipeline and closed deal information is in another.  by Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue?
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Information] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    List your newsletter subscription information and archives. Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 3, 2012
    [Information] 7 Things Marketers Should Stop Doing Today
    Your audience is more informed than some of your own sales people. It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. mean if you want to lose weight, the steps are pretty simple, right? Stop making everything all about you. Stupid!”
  • VOLACCI  |  TUESDAY, JULY 9, 2013
    [Information] Social Media and Lead Generation: Know Your Measurements
    These will greatly enhance the information you can draw from your Facebook metrics, Twitter analytics , and more.  . Under the Conversions > Multi-Channel Funnels reports, you can collect and inspect information about what has triggered various conversions. 'Social media is a trend that''s not going away anytime soon.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [Information] LinkedIn Launches Personalized Ad Platform, Makes Ads Even Sexier
    In a nutshell, the new platform personalizes the ads you see on LinkedIn using timely information from your LinkedIn network. The platform will include such social information as recommendations, connections, and company follows to deliver more useful and relevant ads to users. What exactly does this mean? Implications for Marketers.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 31, 2012
    [Information] 3 Ways Businesses Can use Location Based Services to Integrate Social into the Marketing Mix
    LBS allow people to share information, tips and experiences with each other, right where they are. LBS audience is significant and growing A new study conducted by the Pew Internet & American Life Project found that about 74% of smartphone users use location-based services to find out information about what’s around them.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, APRIL 12, 2011
    [Information] If I get you on the cover of Forbes Magazine…
    Nearly everyone understands why positive media exposure is a good thing; it provides current and prospective clients with some comfort that they are making a smart, informed decision. …what will you do with that exposure? They typically respond, “Isn’t just being there in Forbes (or wherever) the goal?”.
  • CLIENT BRIDGE  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Search Term Glossary
    Meta Tags Pieces of HTML code that can be added to a website that provide information to the search engines, but that aren’t visible to site viewers. You can't be successful in digital marketing if you don't know what you're talking about. For more in-depth definitions, see the original article. View Original Article
  • WRITESPARK  |  TUESDAY, JULY 10, 2012
    [Information] Case Studies: Does Your Team Know What Makes a Good Success Story?
    Most likely, just a customer name and contact details, with little if any information on the story itself. One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. They'd make a great success story!" In both cases, what input do you receive? Has the customer agreed to participate in the case study?
  • CLIENT BRIDGE  |  THURSDAY, APRIL 26, 2012
    [Information] Website Elements that Hamper Inbound Marketing
    A "Contact Us" Form Instead of Contact Information A "Contact Us" module is vague and generic, and should never be the only means of communication between you and your customers. Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". Here are Hubspot's 15 most annoying things on websites. Avoid business babble.
  • WRITESPARK  |  TUESDAY, MARCH 13, 2012
    [Information] White Papers: Does Your Writer Have an Eye for Detail?
    Statistics and other quantitative information are presented correctly and in a way that fairly represents the meaning conveyed in the source. An obvious typo. usage that shows a clear misunderstanding of the word's meaning or proper use. statement of quantitative results where the math doesn't add up. missing or incorrect source citation.
  • WRITESPARK  |  WEDNESDAY, OCTOBER 5, 2011
    [Information] Is Your Topic Worthy of a White Paper?
    The 1-2 page typical length for a note can present individual topics when the amount of information or discussion isn't enough to fill a typical 6-8 page white paper. Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 6, 2011
    [Information] Are You Failing at Marketing Automation?
    Ask yourself if you have the right information to do that analysis. From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers." Focus on quality rather than quantity. Analyzing marketing results should be done as close to real time as possible.
  • CLIENT BRIDGE  |  TUESDAY, MAY 24, 2011
    [Information] Using Social Media to Launch and Promote a Product
    This allowed for more information and images than Facebook. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. These tips are adapted from Guy Kawaski's launch and promotion of his book, Enchantment The Art of Changing Hearts, Minds and Actions.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 4, 2011
    [Information] Facebook Page Finder
    And while you can't generate a report that cross-references your page against others, there's still a wealth of information (about your page and competitors) that will allow you to further tweak you page. The Page Finder is an online resource that offers a tremendous amount of data about what pages are popular on Facebook.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JUNE 2, 2010
    [Information] “Make Cold Calls? I’d Rather See a Periodontist.”
    favor a monthly newsletter that provides useful information and is relatively un-promotional. Prepping for a cold call. If you need a shot of Novocain before you make a cold call, take heart. There is an alternative. . Kendra Lee, author of Selling Against the Goal , writes in “ Hate Cold Calling? Ted planned a detailed cold calling campaign.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Information] Building Your Brand at All Stages of the Pipeline
    Content Marketing Everyone loves a well-written, visually inviting and informative blog (you’re reading one right now). Potential clients are seeking interactive information online about your company, and these forms of media allow you precision and consistency in your message. We call them Visible Experts. Branding
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Information] Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen
    MG: In The Tipping Point, I talked a lot about "social power" -- the idea that certain kinds of people, by virtue of the trust they inspire or the role they play or the personality they have, play disproportionate roles in information epidemics. What does that tells us about the difference ways they relate to and gather information?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 4, 2011
    [Information] How to Manage Successful Webinars: A Checklist
    Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. ics) file which contains the date, time, login information, plus a quick summary of the webinar. For more information, see our SlideShare cheat sheet.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Information] Marketing Edge
    For more information or to discuss your business challenges and goals, e-mail him. In this discussion David and I touch on the use of social media, the fragmentation of information sources, and the mysterious mix of mainstream media quantity with social media passion. What should I do? Good for them, bad for us. Ok so here goes.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Information] Bing Adds 5x More Facebook Content to its Search Results
    know what you're thinking, you well-informed marketer, you: "But Bing was already incorporating social data from Facebook into its search results." Back in June, 2012, Bing started including Facebook Likes, photos, and profile information into search results. Big surprise, right? You know. What Has Changed About Bing's Search Results.
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Information] Foursquare: 3400% Growth In 2010 [Infographic]
    For marketers interested in location-based marketing, the infographic below shares some very interesting information. One of the hottest social media applications in 2010 was location-based social network Foursquare. The service that lets users check in to real-world locations recently released some stats about its 2010 growth.
  • THE ROI GUY  |  SATURDAY, AUGUST 16, 2014
    [Information] Several Experienced Value Experts Added to the Alinean Team
    Before joining the Alinean team, Marc was a customer of Alinean’s at IBM, where he served as World-Wide Information Governance Strategy Consultant and Sales Lead. Prior to IBM, Marc ran Oracle’s Insight Program, an offering designed to demonstrate to clients the business value of Oracle’s technology solutions.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Information] Aim High (But Not Too High): How to Set Goals You Can Meet
    What information or resources will be needed to accomplish each task? Your outline should document all of this information, along with the vision of success and specifics determined above. If you set an expectation that’s unachievable, your clients will love you…right up until the moment that you disappoint them. Step 2:  Get specific.
  • INBOUND SALES NETWORK  |  THURSDAY, FEBRUARY 2, 2012
    [Information] There's an App for That
    There are times when the mobile consumer is at a location - for example, when at the electronics store and trying to decide which brand of LCD TV you want to purchase - a company can provide value in the form of helpful information, even if the customer is not in a position to make an immediate purchase. Mobile devices generated 12.6%
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Information] 4 Content Curation Ideas to Implement Now
    This quote hit home: " humans face a problem our species has never confronted before: We have too much information. I caught Paul Gillin's column in B2B magazine yesterday on how curation is the new creation. Our challenge has shifted from finding what we need to filtering out what we don't. You can too.   4.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Information] Marketing Automation: What it is and How to Know if Your Firm Needs it
    Four days have passed and the prospect hasn’t contacted you or visited your website for more information, so an email is sent offering an eBook on their topic of interest. 'What is marketing automation, and what can it do for your firm? Two days later, the prospect has opened the email but did not click the link to download the eBook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2011
    [Information] Eight Scintillating Lessons from SXSW
    He took a direct shot at Malcom Gladwell’s claim that the “revolution will not be tweeted&# by stating that social media does enable social change through synchronized information, documentation (ability to get the word out), and coordination. I heard a story about a business man who had a half-day layover in Paris. 
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Information] Formulas for B2B Marketing
    This strategy is more active because adding new information to your website tells search engines to crawl it more often, update records as to what can be found there and increase its placement in the search rankings. Knowing all of this information can help funnel that prospect into a sales lead with real potential. The trifecta.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Information] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    Content marketing is important because the world has changed dramatically since we started carrying around all the information on the internet. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? where?, and how?
<< 1 2 ... 75 76 77 78 79 ... 169 170 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...