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  • B2B MARKETING TRACTION  |  MONDAY, MARCH 19, 2012
    [Information] How to Blog: How Often Should I Blog?
    If there isn’t much information about what you do online, you could become a go-to expert by writing one post a month. How often should you write and publish blog posts to get results from your blog? What results do you want from your blog? have a consulting colleague who specializes in a niche science. How competitive is your industry?
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Information] Announcing HubSpot 3: The Future of Marketing Software
    Each one of those interactions informs and shapes all future communications to that specific lead. Smart Fields: Smart fields are a long-awaited answer to anyone who is sick and tired of filling out yet another website form with the same information. In the first five years of HubSpot, we did just that. are bringing leads to it.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Information] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    We included the dates, hashtag, and registration link so that when people look at our Twitter page, all the information they need about The Marketing Nation Summit is right in front of them: At Marketo, we create customized visuals for social profiles every time we implement a launch. Read some more ideas for creative cover photos here.).
  • LEADERSHIP  |  FRIDAY, JUNE 12, 2015
    [Information] Interesting Infographics: Signatures of Tech Entrepreneurs
    I like to share interesting information of all sorts in this space, and today I want to have a little fun with it. This infographic , created by MyPrint 24/7, explores the signatures of some of tech’s top entrepreneurs and business leaders. By examining their signatures, we’re able to get a glimpse into their personality.
  • VIDYARD  |  WEDNESDAY, MAY 6, 2015
    [Information] 8 Opportunities for Improvement Your Webinar Data is Dying to Tell You About
    One of the things that makes webinars so useful is that your attendees are generally required to sign up in advance, giving you a great opportunity to collect contact information and other relevant details. While conferences are a fun excuse to stay in a nice hotel for a night (among other benefits!), That’s where webinars come in.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 20, 2010
    [Information] Evaluating Marketing Automation - 10 Questions To Ask
    Are we going to ask prospects for every piece of information we need? The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. What mistakes can be avoided? How are leads routed to sales? Area code?
  • HUBSPOT  |  FRIDAY, MARCH 16, 2012
    [Information] 7 Places You Need to Publish Content on Your Website (Beyond Your Blog)
    The news section of a website is often found under the 'About Us' portion of the main navigation, and contains content like press releases about company and product updates, event information, mentions of your company in the news, and awards received. Don't let content creation begin and end with blogging. News Room. That's a lot of content!
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Information] Lead Generation: It’s all about building relationships
    So I think we need to embrace empathy on every level because customers are more sophisticated and they have access to more information. think those marketers are going to be leaders in companies, they are leaders who can bring down the silos; last side of the information technology. Brian Carroll: Yeah, we are coming up on 10 years.
  • GREAT B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Information] The Biggest Threat to Your B2B Marketing Success
    Information overload. Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia.  According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” But why do we fail to act? Insufficient knowledge. Resistance.
  • HUBSPOT  |  MONDAY, MAY 21, 2012
    [Information] 7 Infographics That Make the Case for Mobile Email Optimization
    If you're interested in leveraging the power of mobile email, we've compiled the 7 best infographics we could find to help you stay informed and get started. If you haven't thought about optimizing your email marketing for mobile yet, your email marketing program may face some seriously sad results. Probably not much longer, right? Donovan
  • THE POINT  |  FRIDAY, FEBRUARY 4, 2011
    [Information] Top 5 Benefits of Adopting Marketing Automation
    Marketing automation helps accelerate the pace at which both cold and warm leads move along the sales cycle by providing information of value independent of sales follow-up. 5. Improved consistency of follow-up to all new leads independent of sales bandwidth. Increased sales productivity due to better identification of sales-ready leads.
  • CK'S B2B BLOG  |  TUESDAY, APRIL 9, 2013
    [Information] Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile
      For information on my  Mobile Innovation Series & Innovation Clinics, go here   Last week— view the article here —was the introduction to the incredible innovation moment that mobile heralds for marketers. audiences engage with their brands. Get Article #2 here.   For Part 2 of the 6-Part Series, go here.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Information] The 19 Best Content Marketing Blogs From 2014
    And while the information is basic, it’s highly effective. Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. These are in no particular order, grouped by publisher. 1. The ideal length of a Headline is 6 words.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 24, 2009
    [Information] Take 3 Steps Before Creating a Nurturing Program
    How much information on your website matches the answers to the questions in the About Your Customers step above? I'm getting a lot of questions about how to get started with a nurturing program. Bravo to those marketers who are actively reaching out to get started!   First - About your customers: Who buys from us?
  • VERTICAL RESPONSE  |  TUESDAY, MAY 12, 2015
    [Information] 5 Event Ideas that Attract Customers
    Make sure you include all the necessary information in your email. If you’re hosting a physical event, include the full address of the venue, parking information, etc. Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. How to Get the Word Out.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Information] Is Your Business Blog “Just Okay?” Here’s How to Change It
    Offers interactive options such as downloadable information, comments, etc. Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Consistently provides relevant value.
  • BIZNOLOGY  |  FRIDAY, JANUARY 23, 2015
    [Information] Mobile will disrupt your industry: 3 ways to protect your business
    billion people worldwide can access all the world’s information where, when, and how they want. How important is mobile for marketing your business in 2015? If you’ve read any of my past posts, you should know the answer is “extremely important.” Even coffee only got support from just over half the respondents.
  • VIEWPOINT  |  MONDAY, OCTOBER 31, 2011
    [Information] 7 Hot Email Prospecting Tips
    In your emails, focus on the ideas, insights and information you can share that will be of value to your prospect in reaching their goals. 6. Jill Konrath is the author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies , a Fortune "must read" selection. Crazy-busy people read their email with their finger on the delete key.
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 5, 2014
    [Information] 3 Simple Things That Are Holding Your Sales Team Back
    Your sales team sometimes takes dozens of calls a day, but just because those calls are coming to them doesn’t mean they have the information they need to successfully close a sale. Having that information on deck to handle a customer’s call can mean the difference between wasted time and a closed deal. Solution. Solution. Solution.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 21, 2012
    [Information] Our latest marketing project – Protegrity USA
    That protects critical information like credit card numbers by storing “fake data” rather than actual card numbers, making actual data invisible to hackers. Protegrity USA has a wonderful product, vaultless tokenization. They own dozens of patents. They have world-class customers. And they are a customer of Marketo.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 2, 2012
    [Information] 6 Boards to Consider for Your Pinterest Brand Page
    Like our infographics board, we don’t just highlight our videos but those by other brands that find to be creative, inspirational, and informative. 5) Customer Success Stories. by Jesse Noyes | Tweet this Pinterest is one of those sites where you log on for five minutes and end up staying for 45. Stumped? Visuals are what rule Pinterest.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 30, 2011
    [Information] CRM+ When Regular CRM is No Longer Enough
    For example, it’s a no-brainer to have current contact information on a prospect, but what about a holistic view of how you’re connected through former reference customers? InsideView’s CRM+ provides just that to ensure all users are looking at the same information, improve KPI, and create more meaningful one-to-one relationships.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 1, 2011
    [Information] Picking Your Best Marketing Automation Vendor: One Size Won't Fit All
    Certainly the VEST gives them fingertip access to vastly more information about more products than they are likely to gather on their own. The graphic below may not be very legible, but it’s really intended to illustrate patterns rather than show a lot of detailed information. The assumption is wrong but it’s hard to shake. Ok then.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JULY 7, 2013
    [Information] Thought Leadership Marketing in a Vertical Market
    Begin building a database with information on these prospects.   . Learn how thought leadership marketing will impact your vertical market presence. The first thing most people ask when considering whether to focus on vertical or niche markets is, of course, what are the benefits? Plenty, in my experience. They include: Higher revenues.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 21, 2012
    [Information] How Are You Managing Your Content Marketing?
    Content marketing is a different way to get the same information in front of customers, and we all need help and tools to manage it better. The job of marketing today isn’t to create new customers but to create passionate subscribers to our brand. Our challenges are to make a person stop, read, think and behave differently.
  • HUBSPOT  |  SUNDAY, MARCH 8, 2015
    [Information] 1 Million B2B Sales Jobs Will Vanish by 2020 [New Research]
    The trend can''t be ignored any longer: Buyers are more informed and self-sufficient than ever before. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. So what role does the salesperson play in the new B2B buying journey? Of the 4.5 They''re true consultants.".
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JUNE 9, 2010
    [Information] Who Inspires You?
    You can learn quite a bit about the author/s by reading this information: who is in his/her network, how the book idea came about, who edited the book, and sometimes how long it took to write or the obstacles encountered. Fabulous reading, by the way. Five stars.). Love it! Herewith my list, in no particular order: Jane Austen. Clement Stone.
  • VIDYARD  |  TUESDAY, FEBRUARY 4, 2014
    [Information] How to use Video Marketing to Generate Leads
    Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. The simplest way to capture prospects’ contact information is to set up an email gate. So, how can you add a video email gate? Our findings?
  • LEDGER BENNETT  |  THURSDAY, JUNE 6, 2013
    [Information] How do businesses and professionals make time for social media
    You can communicate with people with greater ease and access richer information quicker. You use it as you feel it enriches your relationships, makes finding information easier and generally offers value to you. Well, here are some ways you can make time; Wake up earlier. Work on the commute. Start work earlier. Multi-task. Skip lunch.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 29, 2009
    [Information] Do You Know Your Customers.Or Are You Guessing?
    Of those who ask about at least one preference, at least 30% of the marketers who collect the information DON'T USE IT. In my book, eMarketing Strategies for the Complex Sale, I bestow relevance with the "King" moniker. I did this because the old adage that "Content is King" is meaningless unless relevance is involved.
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Information] Eloqua Announces Chatter Integration
    The integration also allows Eloqua to automatically push information into the Chatter news feed when various milestones are reached. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. Eloqua connected me with their product team who gave me a demo. Also, data from Eloqua is synced with Chatter.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Information] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Here’s how I see things.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Information] 11 Easy Social Media Tips and Tricks
    Add Social Media Information to Print Media. This week I am going to just take it back to basics. Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Enjoy! Ask Questions.
  • VERTICAL RESPONSE  |  MONDAY, MAY 19, 2014
    [Information] 12 Super Cool, Time-Saving Apps and Tools
    Project managers can select who has access to information for any given project within the system, and people can even respond via email. The surprising part of running a business is how much time is spent on tasks that aren’t core to your key mission. Keep extraneous tasks at bay with time-saving tools and apps. Why is it time-saving?
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 25, 2013
    [Information] Why People Love Social Brands
    For instance, if your work is more visually oriented—perhaps you’re a graphic designer or a baker—your audience is probably hanging out on Pinterest , Facebook, or Instagram.  If you work more in the tech or information sector, however, you may find that your core audience spends most of its time on info-based platforms like Twitter or LinkedIn. 2.
  • SCHEIER ASSOCIATES  |  MONDAY, NOVEMBER 18, 2013
    [Information] Anything as a Cloud Service
    This approach also eliminates the need to “containerize” corporate apps or data on the devices employees bring from home, he says, as the mobile device is not receiving HTTP data and stores no data, cookies or other “state” information. Pertino: VPNs (virtual private networks) are one way to securely “tunnel” information over the Internet.
  • VIRALLY BLOG  |  FRIDAY, APRIL 17, 2015
    [Information] Why content marketing is here to stay
    Caveman paintings and the Bible can both be considered forms of content marketing, both were used to teach and inform and used the best technology that was available at that time. Some marketing fads come and go. New technologies have and will continue to disrupt the buying process and make things easier, simpler and faster.
  • PUZZLE MARKETER  |  MONDAY, JUNE 10, 2013
    [Information] Blogging Leads to Sales
    blog, abbreviated for web+log, is typically an informational section of your website that allows for short content for frequent distribution. Meaning, it’s less words than heavy-duty whitepaper and it’s more informative than a Tweet. Originally posted here on USSCO Speaks blog. How’s that going to grow my business?”. What is a blog?
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Information] What Marketers Can Learn from Jill Konrath’s New Website
    This allows users to keep scrolling to find other important information … in this case, her resources. Back in the halcyon days of SEO, Fathom’s slogan once was  The power of words. Yes, words were quite powerful in classic SEO… and presented relatively simple ways to manipulate Google. Let’s fast-forward to today.
  • DELICIOUS B2BMARKETING  |  TUESDAY, MAY 18, 2010
    [Information] Content SEO
    Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Guru J Great information and comments below. Sub domain?
  • SAZBEAN  |  TUESDAY, JUNE 12, 2012
    [Information] How to Make More Money From Existing Customers With Marketing Automation
    Leverage Past Purchase Information. Many businesses focus on bringing in more and more new customers; but the fact is, most of us aren’t in a one-and-done situation. We’ve got more products that might strike your fancy, additional services that would make you squeal, and who knows what we’ll roll out in the future! Ready?
  • SAZBEAN  |  FRIDAY, FEBRUARY 17, 2012
    [Information] 4 Characteristics of a Winning Social Enterprise Strategy
    Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas. What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause.
  • SYNECORE  |  THURSDAY, SEPTEMBER 19, 2013
    [Information] From Strings to Things: A Quick Primer on Semantic Search
    However, at this point, search engines prefer full sentences or meaningful phrases as they give more context and information about user intent in a query…”. This is essentially what your brain is doing every day, continually adding semantic information onto its own knowledge graph. Smarter Search Engine. Adieu, Keywords.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Information] How to Search Engine Optimize a Blog [Infographic]
    Set aside a few hours to assess your blog's SEO using the information from the infographic above. Blogging is a powerful inbound marketing tool not just because it helps you educate prospective customers. Blogging also provides search engines with fuel they love: fresh and original content. Marketing Takeaway. Connect with HubSpot
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 6, 2014
    [Information] When Sales “Intelligence” is Actually Sales Interruption
    Sales reps should be able to determine interests based on the information within the sales intelligence tool, but this information isn’t always useful.  However, whether you realize it or not, some of these tools actually cause your sales team to ignore critical buying signals. In other words, they harm sales productivity. This is bad.
  • FATHOM  |  TUESDAY, JUNE 24, 2014
    [Information] Enabling Sales: Change the Point of View
    Views are simple, fast and visible to any sales rep who has access to the information. Easily locate data mistakes and incorrect information. One of the most common questions I hear from sales managers is: “What is one of the best ways my sales reps can manage their day more efficiently by using salesforce.com?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Information] 3 fundamentals of a successful social selling strategy
    asked him, in a cluttered, information-dense marketplace, how do we stand out? One of the most pervasive mantras on the social web is “don’t sell.” ” And it is certainly true that anybody out there shilling every day on Facebook and Twitter is going to lose a lot of friends. Here’s the good news. Step one. WRONG.
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Information] 14 Questions to Ask When Developing Your Nonprofit’s Social Media Policy
    One of the fears that many organizations harbor when it comes to social media as a communication channel is that an employee will share sensitive information, disparage the organization -- or worse, a donor -- or spend a great deal of time on Facebook or Twitter under the guise of "working.". If you have offices outside the U.S.,
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [Information] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    With closed loop reporting, marketing is able to send more information to sales (such as additional lead intelligence), and sales is able to provide feedback and sales activity reports to marketing. Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Information] 3 Website Metrics to Watch Daily
    Use this information to target your content to people on specific days or focus your advertising during those core purchase hours. Keep yourself  informed quickly and easily by only looking a few. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not.
  • SAZBEAN  |  MONDAY, JANUARY 30, 2012
    [Information] Launching a Social Command Center (Without The Center)
    Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. “Social command centers” are all the rage today and it’s not without some merit. This isn’t enough. Tech platforms are only one third of the problem. News & Notes
  • BLUE FOCUS MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [Information] Leadtail Releases 2013 B2B Social Marketing Report
    As the writers of the Leadtail survey note, it’s amazing how much our browsing and posting habits, even in a professional capacity, can paint such a clear picture of the types of people we are, what we are interested in, and why we pass on certain information and not others. and (3) which media publications should you advertise with?,
  • HUBSPOT  |  THURSDAY, MAY 2, 2013
    [Information] 3 Ways for Floundering Agencies to Find Growth
    But seeing isn’t believing, and in this case, thoughtful, knowledge-based information about a specific area of expertise or industry will do more to convince a client of the possibilities that a partnership will bring. Have you had a conversation with a college sophomore lately? want to save the world. It changes its branding every two years.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Information] How to Unseat an Incumbent?
    Click here for more information. I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. Source: UBM Tech’s 2013 IT Buying Triggers – HowTech Purchases Are Ignited.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 23, 2012
    [Information] #SESNY & SEMNE Theater Presentation on Landing Page Optimization
    It was a fun and rewarding experience ( too bad we were dropped from the traditional program information however! Here is a copy of my part of the presentation panel on Landing Page Optimization. SESNY Theater Presentation: Landing Page Optimization. View more presentations from Derek Edmond. that I was glad to be a part of.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 15, 2012
    [Information] Social Recruiting: Focus On Engagement Rather Than Promotion
    Simply look at the current ways you are using social media in your hiring strategy and ask yourself this:  What proportion of your social media use is aimed at engaging potential hires, informing people about you as an employer and interacting with candidates as they consider applying for – and joining – your company? To inform.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Information] 5 Ways to Differentiate Your Marketing Content
    Where do they go to find information? By answering those kinds of questions, you suddenly have a wealth of information to inform your storytelling. 2. By using that information correctly, content can be constantly fine-tuned. Follow Simon on Twitter @mrjonesinsf. We need to produce more. And we need to talk about it more.
  • B2BMARKETINGSMARTS  |  THURSDAY, NOVEMBER 4, 2010
    [Information] Four Hot B2B Marketing Ideas Emerge from Blob
    I’ve opted-in to receive content from a large number of marketing and technology publishers, so I get dozens of informational emails every day. Every email offers educational content, a Webinar invite or a newsletter, and they all promise that the information is “must have&# and will transform my marketing success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 15, 2012
    [Information] Social Media Good Samaritan donates tweets to save businesses
    ” How could social media, this recent tool of our information age, possibly be used to save the decades-old candy shop? By {grow} Community Member Pavel Konoplenko . The story begins like any sweet story should — with delicious ice cream. There were also articles and reviews covering the history of this beloved 40-year business.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 26, 2012
    [Information] The Hunt for Advocates
    Suppliers used to be the primary (if not only ) source of information about a purchase.  But things have changed.  In today’s world of technological innovation that makes finding and sharing information so easy, customers don’t feel like they need us anymore – at least not until they have figured out all the important stuff.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2011
    [Information] 3 Tips to Optimize Your Lead Management System
    If you are able to follow this lead management process, your customers will be better informed and your sales force will understand their needs, which will result in more sales. Many of the leads you capture are still gathering information to help them make a decision. The answer is simple. Manage those leads ! Connect with HubSpot
  • CLIENT BRIDGE  |  THURSDAY, JUNE 2, 2011
    [Information] Reducing Costs with Content Marketing
    Product information, instructions and other content help customers make their decisions. Americans spend over 10 hours a day consuming content (all types of media). Reaching customers means creating content in a variety of media formats and integrated that into a marketing plan. Usually, this can be done with lower creation and media costs.
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 4, 2011
    [Information] From "Contact Us" to Lead Generation
    Don't require too much information. Khoa Bui in Entrepreneur Magazine talks about how to make the most out of your "Contact Us" page. Having a "Contact Us" page on your site legitimizes your business by making it possible to communicate with a real person. But it's also a great way to gather leads. Contact us now.". Call to Action Ideas.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [Information] Webinar this Friday - 5 Things You Must Consider Before Purchasing Marketing Automation
    Details below: Friday, March 11, 2011 10:00AM PST / 1:00PM EST There’s plenty of information on why you need to buy marketing automation and, as statistics show, many marketing organizations (big and small) are jumping on board. You can register here. system selection demand generation marketing automation
  • BUNGALO  |  MONDAY, SEPTEMBER 13, 2010
    [Information] NARI Minnesota CoTY awards
    Visit NARI at www.narimn.org or contact 612.332.6274 for more information. I heard through the grapevine that CoTY entries are down this year. If you can complete a binder or two, the chances of winning are really, really good. Can’t find the time? If you divide the work between two people… more doable. Procrastinating?
  • MARKETING GENIUS BLOG  |  THURSDAY, AUGUST 13, 2009
    [Information] Marketing Automation and ROI
    Also, by capturing prospect information and segmenting the database, you can send prospects information that is relevant to their situation and their stage in the buying process. By adjusting your lead generation portfolio based on this information, you will generate better-quality leads and increase revenue. Better Conversion.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [Information] Marketing automation starves without a Content Marketing strategy
    Without the content, you’re not going to get people clicking on your various links to give you the information you need. B2B Demand Generation | The Importance of Content Marketing. Marketing Automation without great content is a like a Ferrari sitting in the garage. It has no fuel. “Can you share an example, Jim?”
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Information] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    About the Author: Uniquely talented because of his super-geeky Information Technology background, James Hutto is a problem solver and reformed I.T. Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. In an ideal world, we’d all have 100% email open rates. But don’t fret!
  • LEADER NETWORKS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Information] Internal Enterprise Communities - Your Time Has Come!
    No way to collaborate or connect with peers, no way to determine what was useful or valuable information. Need to gather competitive information to serve sales better? Imagine if every sales person put one spec of competitive information into the system - whoa! Too many pockets of information that create work redundancies?
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Information] How the Big Social Networks Use Email to Increase Engagement
    While the email does include a call-to-action to click through to your page Insights to learn more, I can't help but think some more juicy information could be included in this email. Instead, LinkedIn highlights the most interesting snippet of information and includes a link to learn more or take a relevant action. Pinterest. Google+.
  • BIZNOLOGY  |  FRIDAY, APRIL 20, 2012
    [Information] Employees represent their companies online, like it or not
    Photo credit: Steve Woolf. In the social media age we desperately want to have our cake and eat it too. In fact, we would love to have everyone else’s cake as well but when it comes to the consequences, we scatter like cockroaches when the lights come on. Why am I writing about this? It was not as if he was trying to hide who he was.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 24, 2011
    [Information] InsideView Brings Added Sales Intelligence to Users of SAP CRM
    InsideView CRM Sales Intelligence dramatically improves sales performance by bringing together traditional business information from the world’s leading sources, breaking news and social intelligence about companies and contacts into a single window within SAP CRM 7.0. earning “Powered by SAP NetWeaver®&# certification status.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 15, 2010
    [Information] Using Social Media to Increase Brand Loyalty
    There may also be an issue or problem that your customers often face and by providing information you may be able to help. Every company wishes for brand loyalists like Apple attracts. Airlines use frequent flier programs to try to increase loyalty. Local restaurants and coffee shops use stamp cards (buy 10 and get one free). Probably not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 17, 2015
    [Information] Should you create different social media posts for international clients?
    We Google Chrome, swipe on non-sentient Androids and iDentify with iPhones, go DareDevil on Netflix and laugh at the same informational videos (Dude, have you seen the cat that farts and burps at the same time?). By Mars Dorian, {grow} Contributing Columnist. The CEO explained that yes, 80% of the world enjoyed them. moment. You can’t.
  • WRITTENT  |  FRIDAY, FEBRUARY 1, 2013
    [Information] The Hottest Marketing News of the Week
    Surely, that’s not all the news but probably a good hunk of information you could use or at least have fun reading. Greetings to everyone, and we are all stiff and ready to share some of the good blog posts and articles that we’ve come across this week. How to Know if You’re Entering a [.]. Marketing News
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Information] 13 Great Guides to Growing Your Blog Audience
    You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. The longer answer(s) are presented below. How often should you post?
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Information] Basic Training For B2B Social Media Turtles: Research & Preparation
    The information and inspiration is readily available if you look for it. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals. What are they searching for?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 15, 2009
    [Information] Adobe Buys Omniture: Good for Marketers, Bad for Marketing Automation Vendors
    One of Omniture's major selling points before the merger was its ability to combine information across all online marketing channels, and I think they were working towards adding offline channels as well. Summary: Adobe's agreement to purchase Omniture illustrates the on-going convergence of Web content management and Web analytics systems.
  • MEASURABLE MARKETING  |  THURSDAY, OCTOBER 14, 2010
    [Information] Webinar Recap: 10 Ways to Improve Your Email Conversions
    Isn’t it better to just have an email that doesn’t need any scrolling at all rather than worrying about keeping your important information above the fold? No matter how long your email is as long as you have your important information above the fold along with a call-to-action you should be fine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2012
    [Information] Supercharge your social media strategy by getting back to basics
    Review your content and platforms and ask “who are we talking to?”  “Will this audience feel that this information and relationship is built specifically for them?”. By Stanford Smith, Contributing {grow} Columnist. It starts as an uneasy feeling when you look at your social media stats. What Happened? Tough words I know but hear me out. 
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, NOVEMBER 13, 2013
    [Information] Advisory Boards
    Meetings should follow formal agendas sent to attendees in advance along with any supporting information that’s needed for discussion. Advisory Boards  . Another spin is creating a “Client Advisory Board”.  This is easier to develop and can actually provide real value to your business as well as your sales process.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Information] 12 Realistic Ways to Make Your Social Media Data Actionable
    Social data is the information you can glean from studying your social media activities. All of this is rich information for your SEO and PPC keyword research. Social networks need information and content to survive, so many companies publish everything in their social feeds. Social media continues to rain data onto the market.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 7, 2014
    [Information] How Marketing Grew to be the Most Important Area of Your Business (without your knowledge)
    Salespeople called prospects that had little to no information on possible solutions to business issues, so they were happy to set meetings with your salespeople – because that’s where they got information. Prospects lacked information. This is also a mail sent out by Find New Customers. Let’s look at a past example. Summary.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Information] 7 Ways Sales Intelligence Gives You Super Powers
    Salespeople can quickly research and obtain information on the key decision-makers before even asking the customer to explain their decision-making process. 4. Guest post written by Tom Meriam  . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 8, 2013
    [Information] Social business, the forest and the garden: Your intranet is not the Internet
    The idea was that, if we made our corporate pages editable by any employee, we could build a comprehensive repository of information that’s always kept up-to-date. Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Why does that happen? Williams was published. Stay tuned!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Information] The 5 Indispensable Requirements of Modern Marketing
    The thesis: people will interact with the world’s information through targeted portal and less through the Wild West environment of the Internet. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore. Everyone, as he put it, is talking about marketing. The world has taken notice. Digital Body Language.
  • EARNEST ABOUT B2B  |  MONDAY, JUNE 22, 2015
    [Information] Innovation from the inside: Building Event Wallet
    Attendees to the event were there to learn new insights, gather information and make new contacts, not get the hard sell at every stand they attended but despite 1 in 3 business buyers attending live events, just 8% of event marketers say their company has cracked developing relationships, closing deals and acquiring customer insights.
  • TOMORROW PEOPLE  |  TUESDAY, FEBRUARY 28, 2012
    [Information] How to Transform Social Media into a Powerful Marketing Tool
    Use inbound marketing technology which shows you what your customers are looking for – and where – on the internet and informs you of the best networks to focus on. Want to be part of the social media revolution? There’s no escaping the rising business use of social media networking sites. Align everything. Follow up.
  • INSIGHTIQ BLOG  |  FRIDAY, MAY 20, 2011
    [Information] Turning audience data into revenue: Part II
    These are critical to broaden and expedite the insight you need to inform CRM-driven capabilities like new program design, campaign planning, content and product development, or even basic contact optimization strategies. . In Part I of this series, we covered the first phase of turning your data into $.  Don't wait until it's perfect.
  • LEAD VIEWS  |  TUESDAY, DECEMBER 21, 2010
    [Information] B2B Social Media Marketing –Is it relevant?
    As soon as a company puts information up on the internet, it immediately becomes easily available to a large number of people. For organizations trying to promote an idea or cause, social media allows them to have discussions with people, informing them about their cause and eventually winning their support. Wonder why?
  • WEBBIQUITY  |  WEDNESDAY, MARCH 14, 2012
    [Information] 17 (of the) Best AdWords and SEM Guides of 2011
    Essentially, Google requires that advertisers make it clear to landing page visitors how their personal information will be used, how to opt out of communications with the business, and a secure connection if any financial information will be transmitted. That high-level analysis is misleading, however. First, there is a headline. 
  • SAZBEAN  |  THURSDAY, DECEMBER 23, 2010
    [Information] Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
    This is just a preference, but in my opinion, the information in the General tab is way too general, and not necessarily useful for using Netvibes for social media monitoring. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! Feel free to keep it if you like it.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 25, 2014
    [Information] The #1 Step To Take To Create B2B Marketing Goals
    When you answer those questions, you have the information that will help you create your B2B marketing goals. Artillery B2B Marketing Blog > The Forward Observer What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals. They lack direction. They lack marketing goals.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 6, 2015
    [Information] The CMO Challenge: Personalized Conversations at Scale
    There was plenty of great information shared and discussed at this event. Author: Phillip Chen The challenge executives face is clear. How do you have personalized conversations at scale? It was a theme that was reinforced presentation after presentation. So how do we address this issue? It’s Difficult. Content in Context. Shape Experiences.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 14, 2011
    [Information] 40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
    ” “For a health related query, would you trust information from this site?” Google Webmaster Tools – 6 Key Pieces of Information by StayOnSearch Kristi Hines explains how to set up Google Webmaster tools, walks through some of the key features, and provides guidance on analyzing the results reported. How to keep up?
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Information] Dreamforce Cheatsheet for Sales Pros
    They are digitally-driven, socially connected, mobile, and empowered with unlimited access to information and people. General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October. Mon 6:00 PM. Moscone North ( map ). Mon 8:00 PM.
  • SAZBEAN  |  THURSDAY, MARCH 3, 2011
    [Information] 3 Methods for Connecting Marketing & Sales
    This can be difficult without additional resources and tools, but you may find that much of the connections come just from sharing information. Having problems getting sales and marketing to work together? Try to relate to individual people, not just sales and marketing as groups. Do new tools need to be put into place? What do you think?
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Information] 7 Tips for Finding and Managing Amazing Freelancers
    Always share as much brand or industry knowledge and information as soon as possible. Sharing this information will make them feel like part of the team and help everyone stay on the same wavelength. And absolutely worth the money. So where do you find these freelancers? Many of my freelancers came through personal recommendations.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2011
    [Information] Selling new products – 5 success factors for training your sales force
    In the rush to market, all too often companies provide salespeople with only marketing materials, product training, and pricing information. With that information in hand, salespeople should be able to identify from their accounts those prospects most likely to be early wins. Yet history tells a scary tale. Collaboration. Early Wins.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 22, 2010
    [Information] Self-life Marketing Stories - um, maybe you should write one
    What better way to do that than by giving concrete examples of how you have incorporated your information and breathed it into your life. Although his books contain a lot of personal information they are not memoirs, instead they are marketing material. It's an incredible story of survival but it's also a story of human triumph.
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