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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2010
    [Information] A strategy for dealing with Twitter spammers
    Use strong passwords that are long, a mixture of letters and numbers, and nonsense words unrelated to any personal information. Don’t visit their sites or ask for more information, even in fun. Part 5 of a series. Writing a series of posts on Twitter scams has been pretty depressing. What can be done about it? Just do your part.
  • B2B LEAD BLOG   |  TUESDAY, MARCH 22, 2011
    [Information] How Content Strategy is Transforming an Entire Marketing and Sales Organization
    Provide information responding to business issues your prospects are facing and why it’s smart to leverage third-party resources they respect to do so. View webinar replay: How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results from B2B Lead Roundtable on Vimeo. What do you want to know?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [Information] Case study: Creating social media benefits in a regulated industry
    People are so thirsty for information if they are in a predicament. People are so thirsty for information if they are in a predicament. 'It’s been wonderful to observe the growth and progress in social media marketing over the years, but certain fields continue to lag behind. Legal. Financial. Pharmaceutical. In the beginning.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Information] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    Content marketing is important because the world has changed dramatically since we started carrying around all the information on the internet. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? where?, and how?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Information] Are Apple and Google protecting us or the criminals?
    We all want information to be unencumbered on the web — and safe. We all want information to be unencumbered on the web — and safe. 'Late last year, Tom Webster and I did a podcast with our six marketing predictions for 2014. My prediction is coming true … but with some unexpected consequences. The bad guys benefit.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Information] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    List your newsletter subscription information and archives. Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Information] Don’t Make Marketing Decisions Based on Bad Data
    When new leads come in, along with the contact information being collected, the source where they originate should also be captured, whether that is organic search, advertising, prospecting, or any other marketing activities. Get the Most Out of Your Marketing Automation. Don’t Become a Victim of Bad Data. How Do You Prevent Bad Data?
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Information] 7 IVR Use Cases for Marketing, Sales, and Support Teams
    You capture all their contact information and IVR responses for future marketing campaigns. This enables your team to take action to resolve issues or make adjustments as needed based on the information your customers have provided. Measure and Improve Customer Support with IVR Phone Surveys. Score Phone Leads Before Passing to Sales.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Information] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
    This print apocalypse would have posed tough marketing challenges just 10 years ago, because B2B buyers still relied primarily on print for their information. Penton lags way behind Miller not only in videos, but also in how-to information, interactive buying guides, and easily accessible content. Today, those buyers have moved online.
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Information] What Is a Landing Page and Why Should You Care
    landing page is a website page that allows you to capture a visitor's information through a lead form. First and foremost, if you have a valuable offer, your visitors will give up their contact information in exchange for your offer. What is a landing page? Why are landing pages so critical? This is a huge missed opportunity.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 28, 2011
    [Information] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
    Asking for basic contact information is usually that first step. We hide them behind a form and ask for contact information in exchange for sharing industry knowledge. Just include a call to action at the end of the paper that leads to a form where you can collect contact information. Slideshare Presentations. White Papers.
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Information] Social Media for Sales
    For more information on essential tactics for social media use by sales pros, see my recent guest post on the Your Sales Management Guru blog. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Bebo.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Information] The Appeal of B2B Social Networks
    When people create friend relationships, they exchange information that is not visible to others and they form persistent connections based upon trust. Their contributions are rewarded with low-cost swag like T-shirts but more importantly with inside information. Wiley & Sons: Online communities are a bit of a paradox.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Information] 5 Common Stages of B2B Lead Nurturing
    You can do this by pointing them to customer stories on your blog or website, short and fun videos, engage them on your branded social media channels, and deliver informative industry data in the form of digestible e-books. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Progressive. Accelerator.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 21, 2011
    [Information] 5 Important Things Japan Taught the World about Twitter in 2011
    Twitter has a rich culture of link-sharing and engaging with content, and if you are looking for a way to navigate through the Internet for targeted information, there is no better way to do this than for searching for it right in your timeline of tweets.  Thank you. We all know that Twitter is much more than that.  Faster Than CNN.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Information] 8 Ways SEO Should Influence Your Marketing Copywriting
    Your effectiveness as an inbound marketer relies on the quality of your content , and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come. Download it for free here!
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Information] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
    Perhaps I didn''t clearly explain what the infographic was, how we extracted the information and what it meant. 'Early last week we released an infographic that details high level data from millions of call segments we analyzed in Q1. This infographic contains data from dozens of industries and a variety of sectors. got one. 1) Shock and Awe.
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Information] The Wonderful Transparency of Moz
    Moz provides profit/loss data, employee attrition data, raw client number data, revenue growth information, even office space and web traffic data. 'Moz recently released an i nfographic detailing their 2013 and really, their entire history as a company. This is the second or third time they''ve created a year end infographic. If so, why?
  • BLOG MY CALLS  |  MONDAY, OCTOBER 28, 2013
    [Information] Google Research: The 4 Verticals that Get the Most Mobile Calls
    60% of those searching for car rental information on their phone would use click-to-call. 'Last week we wrote about the Google study that discussed a deluge of mobile phone calls. Turns out that 70% of mobile searchers call a business directly from search results. That''s a big deal. These calls need to be analyzed. Car Rental. Do it.
  • LEADER NETWORKS  |  TUESDAY, JULY 13, 2010
    [Information] Moderating Communities Of Purpose (How To Help Professionals Collaborate Online)
    In one sense, such communities are a gift to run, because it's likely that you will attract people who really care and rely upon the information, support and contact which it will give them. Hurray! We are reaching a point in the evolution of social media where clear definitions are starting to emerge in support of our practice.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 19, 2009
    [Information] ClickInsights: How to make marketing messages memorable?
    Then we can share more information. The campaign was aimed at marketers who had already been receiving information from GlobalSpec, so they were familiar with the company and had previously experienced the quality of the marketing resources offered by GlobalSpec, so they had little doubt that the information offered would be useful.
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Information] Facebook Launches Global Pages to Simplify Brands' International Facebook Presence
    Visitors to that page will then get routed to the most appropriate version of a page based on their home country, where they will see a localized version of the page, which the administrator can customize to include different cover photos, profile photos, applications, milestones, 'About' information, and news feed stories.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 30, 2013
    [Information] Content Curation for Lead Nurturing
    Your newly generated prospects may not be ready to talk with your sales team when they first meet you – especially if they are a modern, digitally empowered buyer who uses easy access to information to delay engaging with sales.  The Content Challenge. You need different content for each buying profile, e.g. each target persona.  An Example.
  • VIEWPOINT  |  TUESDAY, MAY 15, 2012
    [Information] How many inquires does it take to make quota?
    You need some very basic information to slip into the formula iii. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula. Put another way.
  • NUSPARK  |  SUNDAY, APRIL 29, 2012
    [Information] How Labels works in Google Adwords; benefits of the new feature
    Vendor List: “Directory” “List” “Guide” “information”. For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Ad Groups that represent research terms are also labeled as Research.
  • ENGAGE  |  THURSDAY, NOVEMBER 7, 2013
    [Information] 3 Key Design Considerations for Health Care Content
    NAVIGABILITY: Increase accessibility by understanding the behavior that informs user interaction with content on websites, publications, or social media. Those looking for medical information are often in a vulnerable situation, so ease anxiety with intuitive design that guides them through content in a straightforward manner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 12, 2012
    [Information] The Business Case for Irrelevance
    The argument in favor of algorithms is that without them we would drown in a sea of irrelevant information. By {grow} Community Member Paul Mayze. Algorithms are the magic of the Internet. Algorithms are the most closely guarded secrets of the internet giants. Suppose I Google “elephant.” Try it yourself. Try it and let me know!).
  • TOMORROW PEOPLE  |  FRIDAY, MARCH 30, 2012
    [Information] Retargeting: Does Bothering Your Customers Really Work?
    To give you a little background information: Retargeting is essentially a way to target users who have already visited your website. Bothering your customers is tempting. It can be hard for someone to accept that they have lost a client or customer, so they want to make triple sure that there is no getting that customer back.
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Information] 13 Little Landing Page Tweaks That Can Make a BIG Difference
    Remember, you're trying to convince your landing page visitors that filling out a form and providing their personal information is worth what they'll get in return. When visitors clearly understand the value of downloading the ebook, and they're more inclined to fill out the form to obtain that valuable information. Does it stand out?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2012
    [Information] 2012 Outlook: Marketing Will Lead Businesses To Growth
    But I think what he is really saying is that information delivery over the web and on screens is morphing into a more consumer-directed affair (i.e. These are all trends that will continue to take off as a new digital generation of consumers and information workers begins to collect paychecks. The Bad News. growth and the U.S.
  • PAUL GILLIN  |  TUESDAY, MAY 25, 2010
    [Information] B2B Blogging Excellence
    Blogging isn’t just pushing out information, it’s responding to the interests of your market.”. I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. They persevered.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 24, 2011
    [Information] 7 Ways to Improve B2B Customer Service with Social Media
    Some people can get a bit snarky when posting on social networks, and some of that grows out of the informal nature of the conversations. Informal or slightly fun is okay in your responses, however, they also need to be serious. This way they can respond to questions and include links to blog posts with more information.
  • SALES CHALLENGER  |  MONDAY, JULY 28, 2014
    [Information] Boost Your Sales With Big Data
    With all of the information available at their fingertips, customers don’t need to engage with a salesperson to evaluate needs and options and won’t contact suppliers until they are much further along in the purchase decision. But information proliferation isn’t a one-way street. Analytical capability.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 27, 2014
    [Information] 6 Lead Scoring Lessons for Better Lead Conversion
    We would argue that 100% of those firms that implement this approach will fail to realize the full value of lead scoring unless they align their organizations to take advantage of the information.  For sales, the context and background of the campaign can help them drive educated and informative conversations with prospects.  license.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, FEBRUARY 13, 2012
    [Information] Payment systems for eCommerce websites: which one to choose?
    ve researched this subject by gathering information from the actual users and here is what I found out about top popular payment systems on the Internet. A wide variety of online payment systems for eCommerce webstores is difficult to grasp – so many options yet one common goal to carry out an online transaction electronically. Business
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Information] More data, so what?
    The recent Ofcom report, which states that we are consuming multiple sources of media over half our waking lives through multitasking, could mean we are approaching an information overload. Guest blog by Graham Cooke, managing director of QuBit Digital. When it comes to marketing what can you do to get around this?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Information] 5 Ways Sales Will Continue To Evolve
    Better alignment with marketing :  The changes in buyer behavior have altered the sales process, as most buyers are no longer dependent on the company as the sole provider of product/service information. by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior.
  • ENGAGE  |  MONDAY, MAY 9, 2011
    [Information] The Influential Power of Uncertainty
    And they are most confident in an expert who is committed to improving, acquiring new knowledge, and staying as informed as possible. N obody can possibly know everything. And we tend to look through a thick lens of skepticism to anyone who claims they do (here’s looking at you, gurus, ninjas, and self-proclaimed experts ).
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Information] K’s Top Five for the Week – March 20
    Hope you find this week’s picks to be helpful and informative. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. So does it?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 13, 2009
    [Information] How much is too much? Frequency management and control
    If the messages are in an "active interest" category, you may suppress Low and Moderate Engagement segments from receiving them (up to the minute news, detailed product information, etc), and if the messages are in a "moderate interest" category you may only suppress the Low Engagement segment. conversation. Aunt Hilda? Neighbors?
  • E-QUIP  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] Best Way to Improve Project Performance?
    Dave recommended having the PM make a presentation to the reviewer, using a standard PowerPoint template to compile the typical review information. 'Dave Burstein of PSMJ is one of the smartest guys I''ve met in this business. So when Dave speaks, I listen. The payback was immediate. Well, trying to. So why are they so effective?
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 9, 2012
    [Information] Online Reputation Management: Defending Your Company from Google Defamation
    Call it curiosity, or call it a matter of ego, but we all want to know what kind of information is out there about us and what people are saying about us on the Web. Simply put, consumers are turning more and more to the Internet as a way of informing and validating their purchasing decisions. This is not a matter of vanity.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Information] Top Blogging Statistics: 45 Reasons to Blog
    online consumers trust information and advice from blogs. business websites lack a form-fill option to enable consumers to request information. Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 29, 2014
    [Information] Boo! Top 5 Ways to Scare Away Twitter Followers
    You know the type, every tweet is oozing with self-important information like this. Solution: Offer a variety of information on your Twitter feed. Retweets can certainly expose more people to information, but if you’re retweeting up a storm, your followers may say, “See ya.” It can be considered a no-no.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Information] 7 Tips to Building a Strong Brand Reputation for Technology Firms
    But the more useful your information, the more prospects will respect you — and the more likely they are to hire you when they have a problem they can’t handle themselves. You may want to require some information to download some of your more valuable and lengthy material, like a comprehensive article or an ebook.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Information] Marketing Automation: What it is and How to Know if Your Firm Needs it
    Four days have passed and the prospect hasn’t contacted you or visited your website for more information, so an email is sent offering an eBook on their topic of interest. 'What is marketing automation, and what can it do for your firm? Two days later, the prospect has opened the email but did not click the link to download the eBook.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Information] How to Unseat an Incumbent?
    Click here for more information. 'I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. Source: UBM Tech’s 2013 IT Buying Triggers – HowTech Purchases Are Ignited.
  • TOM PISELLO  |  TUESDAY, JANUARY 11, 2011
    [Information] Is there an ROI from Social Media? Latest Research Indicates Yes and No.
    See the full ROI assessment results and methodology here: [link] For more resources and the latest information visit: [link]. Marketers are investing significantly more in social media efforts, with increases from 6% to 18% percent of marketing budgets expected within five years.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 22, 2013
    [Information] Are Free Giveaways a Worthwhile Business Strategy?
    Every field in a lead capture form adds a new obstacle through which prospects have to pass before you get their information. Every additional field also increases the risk that prospects will drop off, which means you don’t get their information. At events, however, it’s much easier to get a prospects information.
  • SYNECORE  |  FRIDAY, MARCH 21, 2014
    [Information] Smarketing: What is a Service Level Agreement?
    Use that information to calculate the value of a marketing qualified lead and use that number to set the parameters for your SLA. 'A service level agreement (SLA) outlines the commitment a company''s sales and marketing teams make to each other for the overall good of the business. Kevin and I will tell you more in the video below!
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Information] How Northwood Construction Became a Local Hero
    Armed with this knowledge, we helped Northwood develop educational content including: A Northwood blog targeting homeowners in northern Virginia, providing regular, relevant information on remodeling, aging-in-place, managing cost, and caring for homes. Northwood Construction, for example, is a home remodeling firm based in northern Virginia.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 22, 2011
    [Information] Subscribers to Free Content are NOT Leads
    Lead scoring should be done using a combination of BANT (Budget, Authority, Need and Timeframe) and behavioral information (site interactions). I’ve heard some of my manufacturing clients call their subscribers free content leads. That is good advice and it is a proven tactic for inbound marketing. They are prospects by my definition.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, APRIL 3, 2011
    [Information] Content is the Foundation of Good Relationship Marketing
    Add value to them with every visit to your site and/or download and help them make a more informed decision. Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 1, 2011
    [Information] Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity
    Your content has helped them make a more informed decision. Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”. What does lead nurturing do for sales?
  • VIEWPOINT  |  THURSDAY, FEBRUARY 2, 2012
    [Information] Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
    Applications should be used to track the number and frequency of touches, aggregate information, and align data points with outcomes. When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Segmentation and testing.
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 28, 2012
    [Information] 5 Ways to Use B2B Social Media to Improve Content Sharing
    report of this type can be used for lead generation to get contact information for prospects. And prospects are looking for valuable information from you, and a report fits the bill pretty nicely. press release in not enough. And the people quoted in the Forbes article are the head of sales and the director of marketing.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 27, 2010
    [Information] Using Content for Inbound Marketing: Mine or Yours?
    Only the of a  curation mindset is that you don't silo that information on web page in a list where there's no context, but instead use it for a specific purpose.   Tom's post, Content Aggregation: The Future of (B2B and Consumer) Media? Examples include Junta 42 and The B2B Marketing Zone. Maybe so, maybe not.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Information] 11 B2B Website Mistakes and How to Avoid Them
    Social media links allow you and others to share information about your site and its content. 'Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You choose an inexpensive host that performs poorly.
  • REPUTATION TO REVENUE  |  WEDNESDAY, OCTOBER 6, 2010
    [Information] Why is customer-centric marketing still more talk than action?
    Invest in program integration and information sharing; customer insight is of little value if locked in separate silos . Why do we hear so much talk but see so little action? Shrage’s post reminds us that behind most great innovations lie customers and clients that made those innovations possible. It is happening to some extent, of course.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Information] OMAHA!!!! What Peyton Manning Can Teach You About Your Marketing
    2) Use the Data - Despite the planning, the study, and the preparation--or, perhaps because of those things--Manning is not afraid to use information he gathers at the line. 'This is not another article extolling Peyton Manning''s commercial virtues as a TV pitchman. This article is something different. The Line of Scrimmage. That''s crazy.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SUNDAY, JANUARY 19, 2014
    [Information] Pick Up the Damn Phone — or Suffer the Consequences
    But even if you gather all the social intelligence available on a prospect, that information isn’t going to give you much of an advantage over your competitors, who have access to the same tools and information. After hearing that bold statement, I knew I needed to share her thinking with you. Check out my interview below. JILL: Wow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 26, 2011
    [Information] Online Games Teach Kids Valuable Work Skills
    So, Minecraft players learn how to research and gather the information they need, how to educate themselves, and they apply their creativity to come up with entirely new entities. There are forums for discussing the game and exchanging information.  . By Neicole Crepeau, Contibuting {grow} Columunist. Yes, you heard me right.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, FEBRUARY 25, 2014
    [Information] Why Half-Baked Ideas Are Perfect Sales Conversation Starters
    This is high value information. 'It happened again last week. was speaking at a sales kickoff meeting, stressing a key message—that sellers, not their products or services, are the key differentiator today. said, "Be an idea person. Today’s crazy-busy prospects love it when you bring them ideas on how to improve their business.". WRONG!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 9, 2013
    [Information] Is Your Industry Hitting the Click Through Rate Mark? [CHART]
    and that the information sent is normally what that keeps the relationship alive. 'by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them. So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries. 7.03%.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Information] Is Content Curation an Easy Way for Content Marketers to Do More.
    searched Wikipedia for information but couldn’t find an exact definition. in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. Heck, even MS Word kept flagging curation as a misspelled word. What is content curation?
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Information] Content Marketing and SEO: Long Articles vs. Short Articles
    Google says that more substantial long content with really really good information is more effective and more SEO-worthy than short articles. They have more keywords to crawl, more content to digest and more information to search through. 'Longer articles are en vogue again. There is no fluff. was in TV news for 4 years. Not all.
  • NUSPARK  |  SUNDAY, NOVEMBER 17, 2013
    [Information] An Introduction to Twitter Lead Generation with Lead Generation Cards
    Send informative, funny, and witty tweets daily. Interact with people, comment on other business’s tweets, retweet information that pertains to you customers. 'How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. Research is essential.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Information] Social media: Sowing the seeds of panic?
    Social media, a technological lifeforce that unites, inspires, informs, educates, and delights us, clearly also has the power to maim. Head home. And that is what thousands of migrants from the country’s distant northeastern states are doing, jamming into train stations in an exodus challenging the Indian ideals of tolerance and diversity.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Information] How to Build a Perfect B2B Product Page
    Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase. Where do users go to gather information about HubSpot? B2B purchase decisions, on the other hand, tend to take a bit longer. Here''s how to do it.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Information] 30 New Tablet Usage Stats Marketers Should Know [Infographic]
    How is information getting consumed on these devices? Tablet usage, especially for accessing news, information, and other content, will only continue to grow. As adoption of mobile devices grows among consumers, it's important for marketers to keep up with its evolution and know the facts. Which devices are more popular than others?
  • HUBSPOT  |  TUESDAY, FEBRUARY 15, 2011
    [Information] Facebook Pages Offically Killing FBML In Favor of iFrames
    While you may not be the person that actually does the code for your cusotmer Facebook tabs and applications, that doesn't mean you shouldn't be informed about the new advantages that iframes bring to Facebook Pages. Last week Facebook, made some big changes to its Pages platform. How Do iFrames Benefit Facebook Marketers?
  • LOOPFUSE  |  WEDNESDAY, JULY 14, 2010
    [Information] Why APIs Matter
    For more information on the LoopFuse webservice API, check out our reference documentation on outbound webservice API and lead nurturing nodes. Once they’re using it, it may be a good time to send them additional documentation or support information. You can follow any responses to this entry through the RSS 2.0 LoopFuse ,Inc.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Information] Blog Writing: 5 Tips to Break a Blogging Rut
    You probably have a specific focus for your blog and readers depend on your information in that area. Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ? Read other blogs.
  • THE POINT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Information] No Leads from Social Media? No Excuses.
    Secondly, offer up additional resources (with links) at the end of the post, e.g. “For more information on this same topic, download our free white paper on [insert topic here].”. At first blush, that number is pretty startling, but on reflection, it really shouldn’t be too surprising. I, for one, don’t think the reasons are that complex.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 18, 2012
    [Information] Breaking the Doom Loop of Sales Hiring
    For more information on this new offering and to begin adding more Challengers to your sales force, please click here to send us an e-mail; we will reply within 24 hours to schedule a subsequent conversation. By Doug Hutton. Sales hiring decisions often lead to classic buyer’s remorse. million.
  • SALES CHALLENGER  |  WEDNESDAY, JULY 18, 2012
    [Information] 3 Steps to Make Your Sales Strategy Actionable
    SEC Members , for more information on the planning and filtering process, see this example of a Strategy Prioritization Toolkit from Schneider Electric or learn more about Toyota’s Problem Reframing Process , which ensures priority setting efforts are aimed at solving the correct problems. It almost feels like someone has pulled a fire alarm. 
  • B2BMARKETINGSMARTS  |  TUESDAY, FEBRUARY 8, 2011
    [Information] Where B2B marketing still grabs attention in today’s communication overload.
    Also, messages are read in a momentary calm in the chaotic sea of information, when people take time out of their day to sort their mail. A short business trip last week put me back in front of a copy of USA Today that had been left on my hotel doorstep. It reports, “People are drowning in a deluge of data.
  • B2BMARKETINGSMARTS  |  FRIDAY, NOVEMBER 12, 2010
    [Information] Two ways to use your B2B customer database as a valuable targeting tool.
    What Hale confirmed for me is that a company’s database has all the information needed to choose the markets a B2B company should target. There are three great experiences to be had from attending an in-person presentation by a B2B marketing expert. There’s the value of networking, of course. Some companies just guess.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Information] Does Facebook Work for B2B Lead Generation? Hell Yes!
    For more information and details around how we use social media for inbound marketing, check out our brand new ebook How to Optimize Social Media for Lead Generation. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Hell Yes!
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Information] 12 B2B Marketing Predictions for 2012
    I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Name recognition will rule. Inbound Marketing 4. Social Media 5. Mobile 10.
  • MARKETRI  |  FRIDAY, JANUARY 27, 2012
    [Information] Starting Your Social Networking Journey - A Guide for Professional Services Firms
    There is more detail on these headings in the note , so take a read if you want more information. There is myriad information online describing the various networks. Please contact us if you want more information on any of these. At the tail end of last year, the Law Society issued a practice note on Social Media.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 15, 2012
    [Information] Social Recruiting: Focus On Engagement Rather Than Promotion
    Simply look at the current ways you are using social media in your hiring strategy and ask yourself this:  What proportion of your social media use is aimed at engaging potential hires, informing people about you as an employer and interacting with candidates as they consider applying for – and joining – your company? To inform.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 8, 2012
    [Information] Social Media Event Marketing – 6 Things to Do Before Your Event
    Here are 6 things that you should consider to implement before your next event to both increase participation as well as have a more informed and engaged audience. Next make sure that you let all of the speakers and sponsors aware of these social properties by informing them of the URLs well before the event. Event Marketing
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Information] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    holding statement is something you can put up on your website or blog that lets your audience know you're working on a large-scale issue and will update them when you have more information. In the event of a crisis, what information would you need to trust that the situation is being handled well? Why is it important to be fast? hours.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 12, 2013
    [Information] Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner
    Beyond the basics, there will also be a Q & A session following the webinar for anyone needing further information. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. Read a summary of the bill here. You can look forward to hearing about: U.S. CAN-SPAM compliance overview.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Information] 12 New Year's Marketing Resolutions You Can Actually Keep
    Why you should make this resolution: Analytics can provide amazing insight into your marketing campaigns and inform changes that could significantly improve your results. With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. How will your business keep up? Well here's the good news.
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 22, 2010
    [Information] Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
    Give them information they find valuable, in formats they want to consume, in places where they spend their time. Just as in B2B marketing, give them information they value. Thanks to the attendees of today's Swiftpage Thought Leader webinar series - you were terrific. Someone has to monitor for Step Backs. Email Subject Lines.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 9, 2011
    [Information] Swyft Offers Low-Cost Interaction Management Software as a Service
    The system can import and store additioinal information if real-time access is not appropriate. Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features. You’ll note that both of these are single-channel examples.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Information] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    But it now feeds Salesforce all campaigns that touched the lead and flags both the original source and the campaign that generated contact information. Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 5, 2011
    [Information] Whatsnexx Manages Customer States, Not Campaigns
    These alerts (technically, XML messages via a SOAP protocol) include whatever contextual information is needed for Whatsnexx decisions. Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. Whether it’s radically simpler is another question.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 30, 2008
    [Information] How to use social media for lead generation
    As I’ve written before, using social media tools like Twitter for lead generation , I have found Twitter to be helpful in this way.The company in the Case Study used tweets to post notices of new blogs and webinars, trivia questions, and informal focus group questions. I’ve been blogging for over five years. Shifted release time from 8 a.m.
  • HUBSPOT  |  TUESDAY, JANUARY 29, 2013
    [Information] The Anatomy of an Awful Marketing Email
    Make sure your ESP helps you avoid mishaps like these by providing default content where customer information is MIA. You still need to invite your recipient to do something with the information you've just provided. How often do you think about junk mail? So what if we just. stopped producing awful marketing emails entirely? Wrong.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 26, 2012
    [Information] What’s The Meaning of a Klout Score? The Pros and Cons of How Social Influence is Measured
    ” Aside from these potential transparency issues, Klout has also been criticized about privacy issues , specifically about pulling in information of minors and Facebook users with accounts set to “Private” just because they commented on a public post. Almost six months ago I blogged that marketers would decide on the fate of Klout.
  • MARKETING ACTION  |  TUESDAY, JULY 8, 2014
    [Information] 12 Tips for Amazingly Effective Email Subject Lines
    Provide the important information up front: Always try to “front load” your email subject lines with keywords so the most important information is right at the start and nothing valuable gets cut off. 'Email campaigns can be a vital part of a successful marketing communication strategy. Many people get hundreds of emails every day.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 1, 2011
    [Information] New IBM Study Addresses Major Challenges Facing CMOs
    Shifting demographics - New global markets and the influx of younger generations with different patterns of information access and consumption are changing the face of the marketplace. As CMOs struggle, there is a window of opportunity for ad agency new business. . But they are struggling to respond. The Importance of Social Media.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Information] 6 Twitter Contest Ideas Worth Exploring
    Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients. Pin It Twitter contests help you spread the love – and reach important marketing objectives. Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. Fastest correct answer. Sweepstakes. Pin It.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 3, 2012
    [Information] How to Get Your Prospects to Call You Back in 2012
    I’m sure there are some good pieces of information you can gather that will give you better personal insights on them. It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. Leveraging existing connections.
  • VERTICAL RESPONSE  |  MONDAY, MAY 19, 2014
    [Information] 12 Super Cool, Time-Saving Apps and Tools
    Project managers can select who has access to information for any given project within the system, and people can even respond via email. 'The surprising part of running a business is how much time is spent on tasks that aren’t core to your key mission. Keep extraneous tasks at bay with time-saving tools and apps. Why is it time-saving?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Information] The Changing Nature Of Work [Slideshare]
    The older you are, the more you’re sending email, and the younger you are, the more you’re not reading it (but getting news, updates & information from other social web sources). There is a shift happening in how people are consuming information. And I’ve talked about how HR is becoming the marketing department. Demographics.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Information] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
    This deep dive into marketing automation has been almost as fun as it has been informational. With their eMarketing Enterprise Manager, you can launch new email and web campaigns quickly by pulling data from multiple sources and tracking information through various channels. hope this series has been as helpful to you as it has to me.
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