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  • SALES ENGINE  |  WEDNESDAY, APRIL 13, 2016
    [Information] 6 Reasons Your Content Marketing Isn’t Really Working
    That’s significantly different than it used to be when sales reps were the primary sources of information, and most companies haven’t changed their internal processes to match the times. Sales intelligence includes information such as: What pages have they viewed, what webinars have they attended, what infographics have they downloaded?
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Information] Social Media Marketing: Top 100 Influencers and Brands
    Understanding this will inform every element of your overall strategy, and you have more means of establishing this than any time in history. With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. WHAT ARE THE EXPERTS SAYING? jeffbullas. GIMME!
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2012
    [Information] How to Master the Design of Compelling Calls-to-Action
    Don’t crowd the language unless the information around it is key to taking the action. This is a way of prioritizing information and creating a flow. “People looking for information are looking for text, not pictures,” writes Dean. the list goes on. How to Master The Design of Calls to-Action. 1.
  • HUBSPOT  |  THURSDAY, MARCH 28, 2013
    [Information] Native Advertising Is Broken: Here's How to Fix It
    It can be written by the advertiser or the publisher, but it should offer valuable, informational, educational information that potential customers will find useful. 2) Create a landing page that hosts an offer related to the native advertising story you placed. Native advertising is all the rage these days. Maybe it's not. So, yes.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 26, 2012
    [Information] How can marketers best make sense of database intelligence today?
    The buzz amongst marketers is, “How can marketers best make sense of database intelligence today?” ”  Concurrently it’s a panel discussion at B2B Online. Join in and contribute your thoughts. Here are some of my favorite quotes: Bruce Biegel, Senior Managing Director, Winterberry Group.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Information] Quality Content Isn’t Everything
    Marginally relevant background information, while interesting, can backfire because it keeps readers from quickly grasping your point. blog post, white paper or infographic might be editorial or informational in nature; it might be an executive summary or highly technical, lighthearted or deadly serious. How to Cut Back on Creative.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Information] 4 Ways to Make Your Mobile Marketing Stand Out
    Use your buyers’ behaviors on one channel to inform your communication to them on the next channel they use. Author: Koustubha Deshpande Getting users to download your app is easy. Okay, I might have stretched the truth there. It’s not easy at all, but it is the easiest step towards gaining a strong and loyal user base.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Information] Everything You Need to Know to Dominate Local Search
    20% of Google searches are for local information. Some of the most common ways people will use your site in a mobile environment is looking up reviews, finding directions to your location, and searching for contact information. What makes your business tick is your local community, whether on the town, city, county, or state level.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Information] Six Ways to Optimize Your Landing Pages For Improved Lead Generation
    Reassure your Prospect: Create an atmosphere that encourages users to part with their information without feeling like they are risking their privacy.  Give them a reason to give you their information.  Thank your prospect for sharing his time and information with you. Include a logo that reinforces brand recognition. 
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Information] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    Using this information, we create a custom model that automatically scores each contact based on their propensity to close. Leadin then automatically finds publicly available information about each of your contacts and tracks the pages they view so you can market to them in a more relevant way. It resonated with people. Simple as that.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [Information] Using Content to Build Trust in B2B Marketing
    The question is – How many times do you need to hear something about a specific company to believe that the information is likely to be true?  A brilliantly phrased question from which comes the answer – 3 to 5 times. Which was an interesting statistic no doubt for many of us in business today. Tweet This! Share this on Facebook. Digg this!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Information] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. “It’s like Disneyland. ” 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 2, 2015
    [Information] How a tweet from Shutterstock’s CEO changed the way I think about customer service
    Nevertheless, I told the representative that it was inconvenient to pay the “old-fashioned” way where I had to fill out a page full of information, instead of offering me a simply Paypal button that would allow me to just click and confirm. by Mars Dorian, {grow} Contributing Columnist. Blasphemy. At this stage, I felt shameful.
  • LEADERSHIP  |  FRIDAY, DECEMBER 4, 2015
    [Information] Create Snackable Content for Your Mobile Customers
    seconds in 2014, which means that consumer taste in content has shifted to information that can be read and shared quickly. It may not surprise you to hear that a whopping 60% of social networking happens on mobile devices. After all, most of us look at our phones at least a dozen times per day. 56% are likely to interact with films.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Information] Back to Basics: SEO Essentials for International Marketing [INFOGRAPHIC]
    marketer with customers in multiple countries, or see international expansion in your company's future, the information on how to optimize your website is critical, yet often scattered and hard to find. While this may not be applicable to everyone, if you're an international marketer targeting your country, a U.S. co.uk,ie,fr, etc.)
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 5, 2012
    [Information] How to Improve the Visibility of Your Marketing Videos
    There are few key information bits that should be included in your sitemap. If it’s only built for one or two countries, that information should be included. by Dayna Rothman We’d like to welcome Jessica Sanders as today’s guest blogger. Jessica Sanders is an avid small business writer. Proper Sitemap Build.
  • THE B2B RESEARCH BLOG  |  TUESDAY, JANUARY 22, 2013
    [Information] Eight ways B2B market research differs from B2C
    Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information.  Warning.  Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions.  The result is bad decisions. Now, don’t get me wrong. 
  • TONY ZAMBITO  |  FRIDAY, APRIL 6, 2012
    [Information] Use Buyer-Based Selling To Engage The New SMB Buyer
    is needed to transform inside sales to a new role.  A new role of Unified Sales is critical to engaging the new SMB buyer who, as mentioned above, is expanding their range of how they behave to get information and meet goals.  ©All Rights Reserve by PhotoSteve 101. Prognosticators today abound on the demise of sales.  Not so fast. 
  • BIZNOLOGY  |  THURSDAY, JANUARY 17, 2013
    [Information] 4 Great Content Marketing Examples
    Yes, The Furrow is available online now, but it has stuck to its formula of serving an audience it knows well with information Deere knows they want. Image via CrunchBase. Looking for inspiration? Here are a handful of very different content marketing examples worth examining. Here’s are 4 of my favorites. These Get People Involved.
  • KAON  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Information] Hubspot Inbound Conference Recap 7 of 9
    Don’t tell them information they already know, feed them new insights and pain point s. Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. Then, you need to focus on the buyer’s journey.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Information] How to Create Marketing That's Actually Helpful [Printable Checklist]
    For companies, Jay says the only way to truly stand out amidst this information overload is to either be amazing (“Be like Zappos!”), which can be hard, or be useful -- a much more practical option. PCH didn’t fetch all the information to create the app from scratch. Except, of course, you don’t charge.) Here’s what it looks like.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Information] Marketing Automation 101
    They want to learn at their own pace and be reached when they need more information or are ready to buy. marketing automation platform will provide a system of record, so you can track all marketing information. by Jon Miller (@jonmiller) Every business is on a journey to grow and increase revenue. And how do you get there?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Information] Publishers: Are You Exhausting Your Email List?
    Audiences are receiving information that they want, when they want to see it. 2) Reduce Unsubscribes. What offers, anchor text, and information do your subscribers find compelling? The emphasis that publishers are placing on their email lists is stronger than ever. But how much is too much, and how often is too often? The Bottom Line.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Information] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    This information is critical to reference as B2B marketers look towards creating marketing strategies in-line with mobile device adoption. Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. How so?
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 24, 2010
    [Information] Oracle’s Updated Social Media Policy
    The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies–including the Acceptable Use Policy, Information Protection Polic y , and Copyright Compliance Policy–apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior. Protect Confidential Information.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Information] 5 Actionable Insights to Extract From Your Landing Page Analytics
    Use the information you have about the problems/needs/interests of your marketing personas to craft your offers. Update your outdated offers with fresh information and re-position it as such on your landing page to give conversions a boost. Your landing pages are critical to your effectiveness as an inbound marketer. It's true!
  • HUBSPOT  |  THURSDAY, OCTOBER 8, 2015
    [Information] How Can Publishers Reach and Engage Millennials?
    Given that millennials are highly educated, they’re hungry for information. That’s why they’re finding ‘hacks’ to consume lots of information in very little time. Once a minority in the ‘real world’ population, millennials are the global economy’s new powerhouse. Not to mention, publishers need to keep bringing in fresh eyes. Videos.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Information] New Frontiers in Data Driven Marketing
    Everybody loves big data but few people talk about the downside: sloshing huge buckets of information into a giant data lake means that everybody has to do their own refining before they can do anything useful. Let’s just say you had to be there. New Challenges • Integrate ad tech and martech. Extract meaning from big data. Journey mapping.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 24, 2013
    [Information] Sales Prospecting Perspective Weekly Recap – Week of May 20, 2013
    However, as a result of employee turnover or a change of accounts, often leads fall into what Mike calls a “black hole.” In order to avoid that, Mike developed a list of key information to gather from the prospects about the nurtured accounts. It’s the end of May, and the long summer months are approaching. Now, on to this week’s recap.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 26, 2011
    [Information] What is Lead Nurturing?
    To do lead nurturing, you first need to collect some good information: Deep and comprehensive buyer personas. Call to action.) Do you have a landing page with further information? B2B Lead Generation | Lead Nurturing. “Marketers rank lead nurturing highest as under-funded relative to value potential.&#. The principle is clear.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 28, 2011
    [Information] The Problem with Email
    Twenty-five percent of respondents say they unsubscribe because the content wasn’t relevant from the start, and 24% prefer to seek out information rather than have it pushed by companies. Email is the lynch-pin of B2B marketing but… What’s easy and cheap also has a downside. 9 in 10 Email Users Have Unsubscribed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2016
    [Information] How to create engagement with customer flow
    think that the overload of information has made shopping complex and a solution is needed. think that the overload of information has made shopping complex and a solution is needed. by Ger van den Buijs, {grow} Community member. Most articles present Customer Journey as a given fact. doubt that. Aim to optimize it. Customer view.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Information] Why Lead Nurturing Is Now Marketing’s Domain
    The most effective lead nurturing is about using online data and demographic information to “listen” to your prospects and deliver them the right content at the right time, in the right medium. Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Today, much of this nurturing process takes place online.
  • TONY ZAMBITO  |  THURSDAY, APRIL 14, 2011
    [Information] The Future of Buyer Relationships
    Buyers will make quick determinations about their relationships based upon the availability of real-time content – information on products, services, support documentation, expert knowledge sharing, and the likes.  Image via Wikipedia.   Carefully examining new social technologies that enhance the buying experience. Reputation.
  • THE POINT  |  TUESDAY, SEPTEMBER 11, 2012
    [Information] Does Your Email Campaign Make a Case for Action?
    The first paragraph (“This paper …”) is a reasonably compelling description of what sounds to be an informative report, but nothing that suggests what the reader might learn, or gain, or benefit from the insight it contains, nor any suggestion for how the reader might lay his/her hands on said insight. But then there’s the copy.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 25, 2011
    [Information] 5 Steps To A Better Marketing Plan
    ” You can always adjust based on new information or other observations (like benchmark data) to make that may not be reflected in your data. 4. The first step to great marketing is having a great marketing plan. ” If you haven’t started your marketing plan exercise, now is the time! Identify your business goals. Strategy
  • STORIES THAT SELL  |  THURSDAY, FEBRUARY 10, 2011
    [Information] 8 Traits of Sales-Win Stories
    Gather your sales-win stories while they're still fresh in reps' minds and they're still around to share that information. Savvy sales teams share customer success stories to move prospects further toward a purchase decision. But customer case studies aren't the only type of story that can help a rep close a sale. Who did sales reps talk to?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Information] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    As a result, brands need to anticipate their customer needs and prepare to accompany them on their journey, providing relevant marketing materials to inform the customer and build trust. Author: Shyna Zhang When’s the last time that you visited your local bank teller? Met in-person with a financial advisor? Interesting in learning more?
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 26, 2013
    [Information] 9 Myths about BtoB Marketing by @billblaneyb2b
    You have to know your customers and where they turn for information.  (See earlier note on Buyer Personas. Bill Blaney was recently a guest on Marketing Made Simple TV and one of the things we discussed in the show was Chapter 2 of the book B2B AtoZ entitled “Myths Dismantled.” Bill Blaney. it’s time-consuming.
  • SAZBEAN  |  WEDNESDAY, JANUARY 15, 2014
    [Information] Improperly Using Images Online Can Be Costly
    Andy Sowards has some more good information about using images online… If you think that you can use whatever photo or image you want from the Web, you’re wrong. Image via CrunchBase If you find an image online that you like, it’s ok to use it on your website or in your advertising campaigns, right? – Using Stock Photos?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Information] 11 Easy Social Media Tips and Tricks
    Add Social Media Information to Print Media. This week I am going to just take it back to basics. Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Enjoy! Ask Questions.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Information] How to Keep Up with News & Emerging Trends [Marketing Cast]
    Information overload is a challenge for many marketers. How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies? Though it might be difficult to do so at first, you will have to learn to pick and choose your information intake. Pick & Choose What's Important.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Information] 15 Amazing ways social media is changing the world
    Spending too much time on social media can distract children from their studies but the group found that many schools around the world also recognize that social media assists informal learning and maybe a primary means of education in some circumstances. What’s really going on is far more incredible. Here we go. 1. Here we go. 1.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Information] 6 Tips for Understanding the B2B Business Decision-Making Process.
    It helps organize information and sets expectations with the reader. Become a trusted source of information and content for your industry and the challenges its professionals face. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. Why buy?
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Information] 8 Key Changes In Google Search B2B Marketers Should Know
    Subscribe to our newsletter to get access to more specific information like this, as well as company updates, announcements, etc. As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. The key takeaway? Guest Posting for SEO.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 2, 2009
    [Information] Chex and Content - Where's Your Party Mix?
    Are you developing marketing information so outstanding that people like me are motivated to share it with anyone who will listen Corn Chex, Cinnamon Chex, Rice Chex.    We currently have boxes of it around the house.    And it's all because of relevant content. How you might ask? The subject was ChexPartyMix.com.
  • SYNECORE  |  THURSDAY, APRIL 25, 2013
    [Information] SoLoMo in Action: Fixing My Sump Pump
    In need of speed, I was looking for information that was clear and actionable; I needed a solution that was proximate and convenient. All three had the requisite ecommerce site must-haves: internal search engine, store locator, and information tied to each searchable product showing all purchase options (online, in-store, current inventory).
  • WRITESPARK  |  TUESDAY, FEBRUARY 14, 2012
    [Information] Case Studies: Ask Short, Clear Questions
    Asking for too much information in a single question. Keeps the interview on track so you can get all the information you need. When you ask questions during a case study interview, do you talk too much? Common symptoms: Using more than two sentences for a question. Forces you to focus on one topic at a time.
  • MARKETING ACTION  |  MONDAY, OCTOBER 21, 2013
    [Information] How to Attract New Customers – i?marketing (Part 2)
    Build out personas that match potential customer types, including at a minimum company size, industry, problems to solve, why they might buy from you, and the channels they use to get information. Content, as we define it in content marketing, is: The presentation of information – for a purpose – to an audience – through a channel.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 21, 2012
    [Information] 4 Tips For Successful Demand Generation
    Demand Generation is a discipline that is necessary in today’s environment, in which buyers are in control of their own buying process and have access to all the information they require to make a buying decision. I have been writing about Demand Generaton and Demand Management since I started blogging a few years ago. Successful
  • CMO ESSENTIALS  |  THURSDAY, JUNE 4, 2015
    [Information] Using Data for Targeted Marketing: Discerning Drivers from Distractions
    Naturally, when most marketers look to data to inform and enrich their efforts, they look to the data they have on the most relevant people – their buyers and customers. When it comes to using data for marketing, think of data points like stars in the sky – at a glance, there’s a beautiful abundance beyond counting.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 19, 2012
    [Information] Sales Leadership: Closing Summer Business
    Sales Leadership:  Closing Summer Business. Summer can be a difficult time to lock down that extra business that ensues you exceed your monthly objectives; pipelines are thinner, vacations occur and even people are less focused.  But just in case you need some help, I listed a few ideas to simply get everyone started. Increase your sales strategy. 
  • VIDYARD  |  TUESDAY, NOVEMBER 3, 2015
    [Information] 10 Ways to Use Personalized Video to Blow Everyone’s Socks Off
    Technical support videos : Help your customers feel like you’re there for them whenever they need it by including their personal information in a support video. Personalized Video is a new and exciting way to attract, engage, and convert leads and customers. Couldn’t make it to the webinar? We’re bombarded with marketing content. Recruitment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Information] 5 Ways CMOs Can Master Their Online Customer Experience
    Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Brands that get this approach see it pay off with greater respect, trust, loyalty and, of course, revenue. Lower costs?
  • THE ROI GUY  |  THURSDAY, MARCH 12, 2015
    [Information] Death of a Salesman? Forrester says Yes.
    Explainers – who have been leveraged in the past to convey information about various solutions, are next most at risk due to buyers being able to find this relevant content online more effectively in most cases than from the Explainer sales rep. The main culprit for the decline is a move to self-service. So what can you do about the shift?
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Information] Why You Need A Single Source Of Truth For Marketing Data
    Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel. Data overload is a real problem. What's the definition of a lead? Take the concept of leads, for example. Let’s take marketing mix decisions, for example.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JUNE 8, 2011
    [Information] Mi6 Quick Tip #7
    Step Three: Use what you learn so you are more informed and have relevant reasons to engage in conversation with them. They are responding to people, they are informing followers of important things and they are engaging. How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 9, 2011
    [Information] Media as Marketing
    Their philosophy is simple and one that can be altered to serve any company: Our intention from the beginning was to be of service, to provide inspiration and education, and to support and enhance the crafting lifestyle of the people who might be interested in our products.  It was this motivation that informed all of our marketing initiatives.
  • SAZBEAN  |  TUESDAY, JANUARY 25, 2011
    [Information] Content Curation vs. Content Creation
    It’s up to you, but here are some things to consider: The Value of Content Curation There is just too much information coming into our lives on a daily basis. Just like anything in business, people expect value from their social media relationships. How much content should you create versus curate? photo by Peat Bakke ).
  • MARKETING EDGE  |  MONDAY, JANUARY 28, 2008
    [Information] Retailer Best Buy internal social network gives employees voice and management insights
    Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. The result, more information, more issues, more solutions, more ideas, more impact — and a corporate culture that is beginning to appreciate that buy-in brings out the best in employees. Time 14:03.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 19, 2011
    [Information] A Focus On Revenue Is Not New Marketing Thinking
    Ideally marketing should be informing our respective organizations which customers and prospects to target because as marketers we are the ones who are supposed to identifying the best customer and market opportunities from our customer and market segmentation and sizing efforts. Peter Drucker is attributed with saying that ?Business
  • SNAPAPP  |  MONDAY, MARCH 9, 2015
    [Information] How to Design a Quiz for B2B Lead Generation
    You’ll need a topic that resonates with your audience, the right balance of questions and additional information, a way to capture leads, and a way to provide value to your audience. In an already-crowded content environment, responding to powerful findings like that one is more important than ever. Here's a preview: . Congratulations!
  • EARNEST ABOUT B2B  |  THURSDAY, FEBRUARY 18, 2016
    [Information] No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns
    Prior to launching their big idea campaign ‘The Small and the Brave’ , they set up Hiscox Informed – a content hub aimed at providing expert advice to small businesses. 2016 planning ran in parallel, and this year will see product launches, events, a content hub, video content and quant research – all informed by the test launch.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 6, 2015
    [Information] Novice to Social Media Smarty Pants in 4 Helpful Tips
    Remember, your ultimate goal for content is to become a hub of information for your target audience, make your target audience want to return to your social channels and return with the purpose of sharing your content too. Remember, it’s not always about selling, your aim is to share information that will build trust with your followers.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Information] 10 Essential Reports and Research for B2B Marketers
    B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain, and guide them. Per a SearchEngineWatch blog post highlighting report information, 72% of product research for a future business purchase begins on Google. View the full report. View the results.
  • FATHOM  |  MONDAY, AUGUST 3, 2015
    [Information] Pitch Prospects Perfectly with Personas
    Function as a Teacher or Curator of Information. Instead of starting conversations with features where the focus is on the product’s value to the prospect’s organization, sales professionals can act as a teacher or curator of information, putting the focus on the needs of the customer. Powerful Sales Toolkit.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Information] Copywriting 101: The Principles of Irresistible Content
    If you have no choice but to get into bits per second and gigabytes, inform the reader what you’re talking about using simple terms. Make an offer: Discount, bonus, free information. Highlight value: Get your informative report, join our exclusive community. “I can’t write.”. It’s also a fat slice of baloney. You won’t write?
  • WRITTENT  |  WEDNESDAY, APRIL 10, 2013
    [Information] 17 Ways to Recycle Content and Triple Its Lifespan
    Informational videos made by other brands in your niche can be a fabulous starting place for blog articles, and it could even boost your SEO. Tasks that you do on a daily basis might be valuable information to your audience. Film your monitor while you’re hard at work, and utilize it for an informational screencast. 5.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Information] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    With malls losing dominance in the mind of the consumer, window shopping has moved to smartphones, where users can browse sites and products, bookmark what they like –– typically by sharing it socially –– and then purchase either in store or on desktop, where typing in card information is considered more convenient. Yet, 53% of U.S.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Information] Your own personal Fappening
    While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The Fappening is Not Unique to Celebrities. Why did the man she married do this to her?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Information] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    In an easy-to-understand manner, Maex outlines how to turn what may seem like meaningless numbers into valuable information that improves your bottom line. 9. Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. The New Rules of Marketing and PR. Highly Recommended.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 2, 2012
    [Information] 6 Boards to Consider for Your Pinterest Brand Page
    Like our infographics board, we don’t just highlight our videos but those by other brands that find to be creative, inspirational, and informative. 5) Customer Success Stories. by Jesse Noyes | Tweet this Pinterest is one of those sites where you log on for five minutes and end up staying for 45. Stumped? Visuals are what rule Pinterest.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Information] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    Lastly, the team at MyFitnessPal collects information around customer join dates and most recent login dates, which can help them improve retention and engagement. Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. Personally, I have at least 100 apps (five full screens) on my iPhone. MyFitnessPal.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 27, 2015
    [Information] Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference
    Author information. Today will witness the 2nd Social Tools Summit, a 2-day event which will be at the Fairmont Hotel in San Francisco. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Information] How a Small Business Owner Turns Instagram Followers into Customers
    She took the opportunity to share pictures and information about her pregnancy. Small businesses are flocking to Instagram to create an album of marketing eye candy. While this visual channel is a great engagement tool, can your social audience actually become paying customers? They are our community,” Sigfusson says. Share your story.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 21, 2015
    [Information] Finding The Perfect Prospect: If The Shoe Fits, Wear It!
    And, that’s just healthcare… Never mind my high-tech friends who are responsible for software that translates unfathomable amounts of data into information that is useable for analytical means that I never dreamt existed. Although I don’t get to wear a tiara, I do know a perfect fit when I meet one! Sorry, but it is true.
  • VIEWPOINT  |  TUESDAY, OCTOBER 9, 2012
    [Information] The Dangers of Using Cost per Lead as a Metric to Measure Marketing
    Here, however, is how I think you should look at this challenge in order to fix this problem in your company sooner rather than later: For more information, see the article: Why Your Sales Force Needs Fewer Leads. Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Information] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    Unfortunately, marketers will often flood groups with irrelevant and spammy information. Though social media isn''t some shiny new marketing toy, lots of marketers get tripped up when using it. And when they get overwhelmed, they slip up -- just like the rest of us when we''re learning something new. Check out what to do instead below.
  • SNAPAPP  |  SUNDAY, MAY 31, 2015
    [Information] 4 Fresh Content Formats That Will Save Your Content Marketing From “Broken Record Syndrome”
    Ensure that the information you’re presenting is valuable to your audience, and keep the interactive elements intuitive—don’t make it difficult for your audience to engage. Instead of posting the same old information-driven blog post, reinvigorate your audience with a solid, thought-provoking opinion. Sound familiar? The worst part?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 2, 2013
    [Information] 5 Key Takeaways from the “Past, Present, and Future of Content Marketing”
    What the Experts Say: While this is certainly something easier said than done, Ann Handley and Jessica Gioglio pointed to the importance of actively engaging people with your brand, creating experiences, and helping people find information and answers that they’re actively seeking out. moment.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 12, 2016
    [Information] 10 Marketing Automation Tips for Personalisation and Contextualisation
    If you’re the source of useful information or if you’re always there with answers when they search the web or engage on Twitter, then you’re boosting your chances of a sale down the road. Many people never explore the full potential of marketing automation. Two words: personalisation and contextualisation. Here we go. 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Information] 6 Steps to Ramp Up Trigger Marketing
    You want to create programs that give your customers the right information at the right time so that you can help move them through the customer lifecycle. Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? Need some ideas to get started?
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Information] 4 Lessons From the Most Purposeful Ads of 2014-2015
    These ads take into account how viewers digest information now. Value can also be information, advice, a discount code, etc. Advertising used to be about smoke and mirrors. The smoke was sometimes literal ("Sophisticated women smoke Virginia Slims!") and the mirrors reflected who we were and/or wanted to be ("True Americans buy Ford").
  • SAZBEAN  |  MONDAY, OCTOBER 27, 2014
    [Information] Sharing for Engagement on Twitter
    You’re going to want your content to be relevant to your message, trustworthy, timely, topical, useful, informative, and personal. Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. But the rest of content is a very close second. Content is the key to engagement. Be Concise. Be Visual.
  • E-LIGN  |  WEDNESDAY, JULY 31, 2013
    [Information] 3 Solid Reasons Why Every Business Needs to Create Content
    Can you provide them with information or tools that solve a problem for them? Inbound marketing is the strategy of drawing in visitors with blog posts, videos, paid traffic, and above all else, unique and engaging content. The bottom line is that content marketing is the most efficient kind of marketing on the web. Summary. Inbound Marketin
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Information] Twitter is dying—and it’s all your fault
    love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. By Neicole Crepeau, Contributing {grow} Columnist. I’m going to get flak for this post, but I don’t care. I’m so frustrated that I have to write something. But Twitter is dying, and it’s all because of you. But it’s not.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 18, 2012
    [Information] 6 Ways to Create and Share B2B Social Media Content Without a Blog
    If you send regular emails, use this information in your next email. Provide insightful information. One of the best ways to use social media to drive traffic to your B2B website is to create a blog on your website and publish relevant articles to your prospects and customers. Email. YouTube. LinkedIn. Twitter. Facebook. Google Plus.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Information] 10 Clever Website Error Messages From Creative Companies
    So when people can't access important financial information, they can get very angry very fast. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Information] 3 Truths to Help Balance Marketing Technology Mayhem
    by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses. Kristin is also a proud marketing nerd. Only at the precipice do we evolve.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Information] 13 Nonprofit Marketing Emails That Actually Convert
    In many cases these can be automated using a marketing automation system , but in any case, follow-up emails are a great way to provide additional information or include additional calls-to-action. But with the majority of all email being spam, it''s becoming increasingly more difficult to capture people''s attention. MAPI (12.5% CTR).
  • JUNTA 42  |  MONDAY, FEBRUARY 2, 2015
    [Information] You Are Publishing Too Much (and Failing)
    They are not developing loyal, opt-in audiences by becoming the leading informational providers in their industries. “The essence of strategy is choosing what not to do.” – Michael Porter. More than anything else, this quote has been in my mind lately. think all of us content marketers need to be mindful of this. podcast is now available).
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 7, 2010
    [Information] Why Your Website is More Important than You Ever Imagined
    The vast majority of visitors to your website arrive as the result a search for information that is important to them right now. To learn more about that need for information communication speed, read our related post: What Do You Tell Your Web Visitors About You in their First Second on Your Site? But, they are in a hurry.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Information] Joe Pulizzi Shares Principles of Epic Content Marketing
    Joe Pulizzi, longtime content marketing expert and founder of the Content Marketing Institute (CMI), recently released a thoughtful book full of actionable takeaways to help organizations create information that prospects and customers actually want to engage with! It’s a must-have mindset that dictates how we engage with our audiences.
  • BIZNOLOGY  |  MONDAY, MAY 13, 2013
    [Information] What’s Changed, What Hasn’t in Media Relations
    That translates into more pitching opportunities for those who take the time to learn the needs of today’s journalists and provide the information that they can use across several platforms. Photo credit: lierne. After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”).
  • MARKETING ACTION  |  FRIDAY, OCTOBER 2, 2015
    [Information] Search Ranking Factors: 2015 and Beyond
    Surveys are a way for industry experts to collaborate, compile information, correlate data, and find patterns when reading the tea leaves. This doesn’t always have to mean a call to action to fill out a lead form or request more information. Start on these 3 Ways to Start Earning Links today for more information too! Proof?
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Information] Don't Let Uninspired Compromise Ruin Your Homepage
    But as they thought about it, unexpected new information surfaced: Most of the customers were buying milkshakes in the morning to keep them happy and full on long, boring commutes. With this information, the fast food company was suddenly able to focus on improvements that made the milkshake better at the job it was hired for. job #2.
  • THE POINT  |  FRIDAY, MARCH 7, 2014
    [Information] A Marketer Goes to Disneyland
    On our last night we wandered to a distant corner of the park to find a barbecue restaurant that (my paper map informed me) was hidden somewhere in the vicinity of Frontierland. A few weeks ago my wife and I took our two children to Disneyland for the first time in almost a decade. Cell phones are omnipresent at Disneyland. You’re welcome.
  • READYPULSE  |  MONDAY, SEPTEMBER 30, 2013
    [Information] #Shoporg13 Social Showcase
    Start engaging with other attendees to see what everyone’s buzzin about, common themes, and useful information. Download the Savvy Digital Marketer''s Guide to Social Content Marketing! ReadyPulse is attending the Shop.org Annual Summit this week, and we couldn’t be more excited! Social Content Marketing Guide. Download the Guide.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 7, 2012
    [Information] The Future of Social Media in 2013: Six Points to Consider
    In the future, I think we will see a further evolution of how we produce and consume marketing messages as well an increase in the value of information produced via social (for business and consumers). What will the future of Social Media Marketing bring? Here’s my best educated guess. Some points to consider: Tribes. Relevancy.
  • HUBSPOT  |  SUNDAY, JANUARY 20, 2013
    [Information] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
    Essentially, Graph Search (which is currently in beta) will show you the information that matters to your life based on your network, instead of results based on what matters to a bunch of strangers. The way we optimize is about to change drastically. Facebook and Bing are collaborating to put a larger dent in the world of social and search.
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