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  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 14, 2012
    [Information] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
    Maybe you are feeling overwhelmed with information or are worrying about mistakes. In this informative infographic, Copyblogger points out some common reasons why you might feel like you are in a creative rut, and provides solutions to help you overcome your fears so you can get to writing. pretty amazing feat. Pretty amazing!
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 1, 2011
    [Information] New IBM Study Addresses Major Challenges Facing CMOs
    Shifting demographics - New global markets and the influx of younger generations with different patterns of information access and consumption are changing the face of the marketplace. As CMOs struggle, there is a window of opportunity for ad agency new business. . But they are struggling to respond. The Importance of Social Media.
  • VOLACCI  |  TUESDAY, JULY 9, 2013
    [Information] Social Media and Lead Generation: Know Your Measurements
    These will greatly enhance the information you can draw from your Facebook metrics, Twitter analytics , and more.  . Under the Conversions > Multi-Channel Funnels reports, you can collect and inspect information about what has triggered various conversions. 'Social media is a trend that''s not going away anytime soon.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, APRIL 12, 2011
    [Information] If I get you on the cover of Forbes Magazine…
    Nearly everyone understands why positive media exposure is a good thing; it provides current and prospective clients with some comfort that they are making a smart, informed decision. …what will you do with that exposure? They typically respond, “Isn’t just being there in Forbes (or wherever) the goal?”.
  • CLIENT BRIDGE  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Search Term Glossary
    Meta Tags Pieces of HTML code that can be added to a website that provide information to the search engines, but that aren’t visible to site viewers. You can't be successful in digital marketing if you don't know what you're talking about. For more in-depth definitions, see the original article. View Original Article
  • WRITESPARK  |  TUESDAY, JULY 10, 2012
    [Information] Case Studies: Does Your Team Know What Makes a Good Success Story?
    Most likely, just a customer name and contact details, with little if any information on the story itself. One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. They'd make a great success story!" In both cases, what input do you receive? Has the customer agreed to participate in the case study?
  • CLIENT BRIDGE  |  THURSDAY, APRIL 26, 2012
    [Information] Website Elements that Hamper Inbound Marketing
    A "Contact Us" Form Instead of Contact Information A "Contact Us" module is vague and generic, and should never be the only means of communication between you and your customers. Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". Here are Hubspot's 15 most annoying things on websites. Avoid business babble.
  • WRITESPARK  |  TUESDAY, MARCH 13, 2012
    [Information] White Papers: Does Your Writer Have an Eye for Detail?
    Statistics and other quantitative information are presented correctly and in a way that fairly represents the meaning conveyed in the source. An obvious typo. usage that shows a clear misunderstanding of the word's meaning or proper use. statement of quantitative results where the math doesn't add up. missing or incorrect source citation.
  • WRITESPARK  |  WEDNESDAY, OCTOBER 5, 2011
    [Information] Is Your Topic Worthy of a White Paper?
    The 1-2 page typical length for a note can present individual topics when the amount of information or discussion isn't enough to fill a typical 6-8 page white paper. Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 6, 2011
    [Information] Are You Failing at Marketing Automation?
    Ask yourself if you have the right information to do that analysis. From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers." Focus on quality rather than quantity. Analyzing marketing results should be done as close to real time as possible.
  • CLIENT BRIDGE  |  TUESDAY, MAY 24, 2011
    [Information] Using Social Media to Launch and Promote a Product
    This allowed for more information and images than Facebook. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. These tips are adapted from Guy Kawaski's launch and promotion of his book, Enchantment The Art of Changing Hearts, Minds and Actions.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 4, 2011
    [Information] Facebook Page Finder
    And while you can't generate a report that cross-references your page against others, there's still a wealth of information (about your page and competitors) that will allow you to further tweak you page. The Page Finder is an online resource that offers a tremendous amount of data about what pages are popular on Facebook.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JUNE 2, 2010
    [Information] “Make Cold Calls? I’d Rather See a Periodontist.”
    favor a monthly newsletter that provides useful information and is relatively un-promotional. Prepping for a cold call. If you need a shot of Novocain before you make a cold call, take heart. There is an alternative. . Kendra Lee, author of Selling Against the Goal , writes in “ Hate Cold Calling? Ted planned a detailed cold calling campaign.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 26, 2009
    [Information] 5 Important Ways Sales can help Marketing
    But the relationship is truly two ways, since marketing relies on sales for critical information in order to make decisions about pricing, messaging, and product roadmaps. Competitor information. Whether it is in designated fields in a CRM or via email, Marketers value any information about competitors you may hear from prospects.
  • MARKETING EDGE  |  SATURDAY, JANUARY 5, 2008
    [Information] Marketing Edge
    For more information or to discuss your business challenges and goals, e-mail him. In this discussion David and I touch on the use of social media, the fragmentation of information sources, and the mysterious mix of mainstream media quantity with social media passion. What should I do? Good for them, bad for us. Ok so here goes.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Information] 9 Awful Ways We Push Customers Away
    With major gaffes like Target''s security breach, shoppers are extremely wary of where they swipe their credit cards and what information they share with businesses. Ask only for information that is absolutely essential to complete a purchase. Do not ask for the same information twice. 'Picture this. What made Patty leave?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Information] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    We’ve got to focus less on the story we’re aiming to tell, and keenly center our messaging on information that’s more conducive to customer learning. 'by Amanda Batista | Tweet this The stats that frame the buyer’s independent research journey are frightening for us marketing and sales professionals. This isn’t new.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 19, 2013
    [Information] How Cloud Connectors Can Guide Your Campaign Strategy
    Brainstorming campaign ideas can overwhelming, particularly because we needed to present a lot of information up front and let the customer “self-identify” which products may be of interest to them. Brandi is responsible for cross-selling to the existing Sage ERP installed base. Follow Brandi on Twitter @SageStarr.
  • THE ROI GUY  |  SATURDAY, AUGUST 16, 2014
    [Information] Several Experienced Value Experts Added to the Alinean Team
    Before joining the Alinean team, Marc was a customer of Alinean’s at IBM, where he served as World-Wide Information Governance Strategy Consultant and Sales Lead. Prior to IBM, Marc ran Oracle’s Insight Program, an offering designed to demonstrate to clients the business value of Oracle’s technology solutions.
  • BEYOND  |  MONDAY, FEBRUARY 11, 2013
    [Information] One simple reason why B2B video marketing is dying
    Searching for information on their own terms. 'Everybody seems to think these days that video is the ultimate tool for content marketers. have new for you. It's not – and this is why. It’s all about time. And the lack of it. Look around you in the B2B marketing space and you get a pretty clear picture what is happening.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 24, 2013
    [Information] 3 Ways to Use Voice Broadcasting and IVR to Streamline and Automate Employee Notifications
    phone call is often the best way to communicate important information during an emergency, but calling each employee manually can take too much time. Using voice broadcasting you can pre-record a notification informing employees of the emergency and any important instructions. That’s why many organizations rely on voice broadcasting.
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Information] 4 Content Curation Ideas to Implement Now
    This quote hit home: " humans face a problem our species has never confronted before: We have too much information. I caught Paul Gillin's column in B2B magazine yesterday on how curation is the new creation. Our challenge has shifted from finding what we need to filtering out what we don't. You can too.   4.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 4, 2014
    [Information] 11 B2B Social Media Takeaways from BMA14
    Jay Baer, author of “Youtility: Why Smart Marketing Is About Help, Not Hype” is always good for an entertaining and informative presentation, and his BMA14 keynote was no exception. Although the conference covered a wide range of topics , social media was a key theme in many presentations. Social Selling Gets Results. View tweet).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Information] 8 Rules For Running Online Display Ads
    Or are you aiming to sell your product to a niche of Chief Information Officers? by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. Buy audience, not advertising. Understand the context.
  • WRITTENT  |  MONDAY, FEBRUARY 10, 2014
    [Information] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
    Curated and well-researched information is useful. They save your readers’ time and solve your potential customers’ need for information. Aim to be the best informational resource in your industry, and you’ll outperform your competition. 'So here you are – thinking about your blog strategy and what the results could be.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 16, 2013
    [Information] 5 Tips For Better Sales Role Plays
    As the trainer, you’ll be armed with great information and give the trainee the opportunity to use what they’ve learned about your product in a situation that’s as real as real is going to get. Sales Prospecting Perspectives is pleased to bring you a guest post from Christopher R. Snell Jr., Inside Sales Manager at Care.com. Don’t do that.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2011
    [Information] Savvy Speaks: Dos and Don'ts of Guest Blogging
    Includes an accent image ( with source information). Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! The Savvy Sisters recognize that even with six of us contributing, a fresh perspective is a nice change of pace every once in awhile. Jamie.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Information] Basic Training For B2B Social Media Turtles: Research & Preparation
    The information and inspiration is readily available if you look for it. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals. What are they searching for?
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 24, 2011
    [Information] Getting Personal with Customer References: Matchmaking that Works
    While others make it much more informal; choosing to send a thank-you note or gift whenever they feel someone has made an especially large effort. We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin!
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Information] What MLMs can Teach us about Social Media
    Often, the whole event is billed as a giveaway - a free makeover, style analysis, demonstration, or informational lecture. There are few things more distasteful to me than the classic MLM business. Having been a stay-at-home mom (one of the demographics most aggressively recruited by these companies), I've had my share of exposure. Web 2.0
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 31, 2010
    [Information] 3 Basic Social Media Tips For All Local Home Improvement Contractors
    Some use it to research information. It must be professional looking, informative and able to bring them to whatever the next step is that you want them to take leading to doing business with you – a “call to action.” Is your website copy concisely written and richly informative? The total value of the three bids was $87,000.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 22, 2013
    [Information] Are Free Giveaways a Worthwhile Business Strategy?
    Every field in a lead capture form adds a new obstacle through which prospects have to pass before you get their information. Every additional field also increases the risk that prospects will drop off, which means you don’t get their information. At events, however, it’s much easier to get a prospects information.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 9, 2014
    [Information] Advice from a Social Pro: Using Video for Your Small Business or Non-Profit [VIDEO]
    Using Vine or Instagram video to highlight small pieces of information about your product or service. Based in Portland, Maine, Brooks provides great tips to efficiently and effectively integrate video into your social media and marketing activities. Some of the highlights that Rich hits include: Creating videos that are 2 to 3 minutes long.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Information] How to Use B2B Marketing to Propel Rapid Sales Growth
    You need to identify your top suspects and collect as much information about them as you can. 'I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer. It was an interview-style podcast, hosted by Glenn Gow of Crimson Marketing. Drop the timid approach.
  • SYNECORE  |  MONDAY, JUNE 16, 2014
    [Information] 6 Reasons to Get Consistent With Your Content Strategy
    The purpose of an editorial calendar is to build a publishing schedule over the upcoming week or month that strictly focuses on the information you need for content production, ranging from content topic themes to publish dates. 'Research, strategy, writing, monitoring, measurement, more writing.the content marketing to-do list never ends!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 9, 2013
    [Information] How Your Inside Sales Team Can Make the Most of Lists
    This type of list is simple to go through and should not take a lot of research, as you can speak with the contacts and/or administrators to confirm the titles and contact information for the correct people. 'One of the first things we train new hires on is how to navigate a list in Salesforce.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Information] Social Data, Structured Data & No Data: SMX East 2013
    The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). Be sure to check out my full recap of “ Top Social Tactics for Search Marketers ” over at Search Engine Land for more great social information from the show. And with good reason.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 27, 2013
    [Information] Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords
    This is obviously powerful as people can get information on your products that aren’t typically displayed in paid ads including price, visual qualities, related products, and more. For this exercise let’s assume that all ads are created equally and they all are exactly as compelling to the average B2B buyer. Maximize Real Estate.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 24, 2012
    [Information] 4 Ways B2B Marketers Can Grow Their Retargeting List Size
    People often open and browse the newsletter without really dissecting the information or clicking through to the site. Retargeting (also called remarketing) is the act of serving display advertisements to users who have viewed specific pages on your web site as they browse other sites across display networks on the web.  4) Focus on the ROI.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Information] How to Keep Up with News & Emerging Trends [Marketing Cast]
    Information overload is a challenge for many marketers. How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies? Though it might be difficult to do so at first, you will have to learn to pick and choose your information intake. Pick & Choose What's Important.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 30, 2013
    [Information] 4 Keys to Nurture Leads and Customers by Creating an Emotional Connection
    To find out more information about engaging leads and customers be sure to download our new ebook, How to Choose the Right Solution to Nurture Leads and Customers. Plus, it can be detrimental to your lead nurturing efforts if you send the wrong information at the wrong time to a prospect. Relevance. Communication must be two-way.
  • THE ROI GUY  |  TUESDAY, AUGUST 13, 2013
    [Information] Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging
    Gartner indicates that” Newly empowered and informed buyers are taking control of the sales cycle, which should be cause for concern for many sales leaders.” 'According to Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” According to Ms. and “Why You?”.
  • MARKETING ACTION  |  MONDAY, MAY 20, 2013
    [Information] Herding cats? The Hidden Costs of Multiple Marketing Tools
    How do you use them to know where a prospect is in the sales cycle, and effectively share that information with sales? It’s a lot more information…and better results… for the same investment of time. That’s the good news. But on the flip side… How do you use these tools so they augment each other? An answer.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Information] 5 Real-Life Examples of Awful PR Pitches
    Note: We've changed the information within brackets to preserve privacy.). It is also a great resource to gather more information about a journalist and help you build a relationship. Gather more personalized information about the journalist. As we've discussed in past blog posts, it's not easy to pitch journalists. Thanks!
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 13, 2014
    [Information] 3 Ways Your B2B Content Can Provide the Most Value
    In B2B marketing, one thing that fills the lead and demand generation pipeline is content that gives your audiences insight and information on the subjects they care about. One sure-fire way to surprise people these days: give them content without asking for something in return – their personal information or an offer to chat now.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Information] Content Marketing? Just Deliver Content People Want
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? f5823b ;">. Curiosity.
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Information] 6 Mobile Important Marketing Questions Answered
    As more and more of us rely solely on smartphones and tablets for information, mobile marketing is the growing jackpot for businesses. Technology is most ultimately the simple and convenient way to blast information in mass form. You have your mobile device with its apps and all of your information stored in it. link].
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Information] Why Small Businesses Need Smart Marketing
    It is possible that your business is already listed in some of these spots, so claim the business as your own and then look over the information for accuracy. Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Monetize your customer referrals. Make sure you can be found online.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 6, 2012
    [Information] Three Types of Relevant Internal Links to Boost SEO
    For whatever reason, they land on a page and realize it is not relevant to their present information needs. Photo credit: Horia Varlan. Last month, I provided three ways to build links in the age of Google Penguin –Google’s algorithm change which severely limits effective link building. This will look like gaming the system.
  • BIZNOLOGY  |  FRIDAY, MARCH 30, 2012
    [Information] Wanted: Social Media Reality
    Twitter Spike was happy to tell his 250,000 followers the information so he could be involved and be an activist. Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Information] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    As a baseline: “Metadata” (literally, data about data ) is plural for all the bits of information that get coded into something, to define what it is and what it contains. For web pages, the metadata includes meta tags – helpful strings of code that convey important information about the content. Open Graph for Facebook. Corporate
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 7, 2012
    [Information] Providing 'Big Data' To Your Clients
    see this idea as part of the core of what Thomas Redman refers to as “informationalization” and always looking to add more data and information into your service. A few weeks back I wrote a post titled - Are You Providing 'Big Data' For Your Inside Sales Team? as inside sales managers.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 17, 2011
    [Information] Sales Prospecting Perspectives Weekly Recap - Week of June 13th
    For more information about this year's event , check out Mack Collier's review. Happy Friday Everyone! As I'm sure many of you are aware , o ur beloved Boston Bruins are FINALLY Stanley Cup Champions! As you can imagine , it's been a pretty exciting week for Bruins fans everywhere! With that said , AG had a great week as well.
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 17, 2010
    [Information] Fall Trends: Location, Mobile and Group-buying
    Notebooks, iPads, Kindles etc are continuing to shape the way we consume information. Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. Location, location, location. We know.
  • AD YOUR COMMENT HERE  |  SATURDAY, JUNE 30, 2012
    [Information] Content Curation and the New Curators
    It’s not about pushing links to people, it’s also about getting information and coming across new links. Discussion on content curation at Edelman’s 2012 Academic Summit. Speakers. Roman Karachinsky, CoFounder & CEO of News360. Burt Herman, CEO & CoFounder of Storify. Dimitri, CoFounder of Pulse. Moderator.
  • FUNNEL FOCUS  |  MONDAY, FEBRUARY 13, 2012
    [Information] Content Creation & Social Media: Jobs for the Entire Company
    For instance, a developer who has identified a new or interesting way to use your product to solve a specific business problem could be the ideal author of a useful and informative whitepaper. For many marketers, content and social marketing presents tremendous opportunities, but also some considerable challenges. 
  • FUNNEL FOCUS  |  THURSDAY, FEBRUARY 17, 2011
    [Information] In the B2B Funnel, Is There a Clean Sales Handoff?
    With B2B buyers involving more influencers and stakeholders, sharing this insight with sales reps can help them gauge the true level of buying interest and spot opportunities to extend conversations and offer additional information that may help the buying committee take next steps.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Information] 16 Ways to Simplify Your Prospects' Decision-Making Process
    6) Don't Hide Your Pricing Information. Any time I come across a website with no pricing information, I start to think that something is fishy. Don't withhold your pricing information. I'll take any information you or anyone else can provide to help me with that decision. 1) Add Calls-to-Action. 5) Tell People WIIFM?
  • VIDYARD  |  MONDAY, JULY 7, 2014
    [Information] YouTube Best Practices: Target Your Audience With Strategic Pre-roll Ads
    It all started with some YouTube pre-roll… We all love YouTube, and most times you’re there because you need some quick information, or your co-worker has sent you a new viral video to enjoy. 'Whether or not you currently use video marketing, you know it can produce incredible results for brands. And how do you do that?
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Information] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    But the people who do engage  are much more informed and ready to buy, and the system identifies them accordingly. This means you’ll know when someone is thinking about your company and solutions; you can even set alerts that inform you when a particular buyer is on a specific page. 1.    Eliminate Cold Calls. 3.    Know When to Call.
  • ENGAGE  |  MONDAY, MARCH 17, 2014
    [Information] The Truth and (Unintended) Consequences of Our ‘Likes’
    Technology and society’s desire to preserve and share every moment has created a seemingly infinite trove of information. Takeaway for Content Marketers: Consumers are once again apprehensive about sharing personal information online and having their online behavior tracked. 'SXSW took a noticeably different tone this year. The danger?
  • KOMARKETING ASSOCIATES  |  SUNDAY, OCTOBER 20, 2013
    [Information] 30 Great Tweets from MarketingProfs B2B Marketing Forum #mpb2b
    Fortunately, the twittersphere made attendees and virtual participants feel like they were really there with an amazing stream of updates and shared information. It was great to have the show so close to home but difficult because the temptation to tackle everyday work responsibilities was so close. On B2B Content Marketing. Connect the two.
  • HINGE MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Information] 9 Essential Elements of an Effective Website Homepage for Professional Services Firms
    It serves the purpose of guiding your visitors to the information they need to begin evaluating your firm. For more information on creating an effective website, check out our free Lead Generating Website Guide. 'Have you checked out your competitors’ websites lately? And the boom in online spending isn’t over.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Information] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    List your newsletter subscription information and archives. Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Information] Don’t Make Marketing Decisions Based on Bad Data
    When new leads come in, along with the contact information being collected, the source where they originate should also be captured, whether that is organic search, advertising, prospecting, or any other marketing activities. Get the Most Out of Your Marketing Automation. Don’t Become a Victim of Bad Data. How Do You Prevent Bad Data?
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Information] A Beginner’s Guide to LinkedIn Showcase Pages
    You can then enter information as you would for a regular page including website links, industry, and images. They also share information on new features for their product. 'Having more than one buyer persona is a balancing act. Let''s take Gap as an example -- they''ve got a page for Old Navy, Banana Republic, Gap, and Gap Inc.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Information] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
    This print apocalypse would have posed tough marketing challenges just 10 years ago, because B2B buyers still relied primarily on print for their information. Penton lags way behind Miller not only in videos, but also in how-to information, interactive buying guides, and easily accessible content. Today, those buyers have moved online.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 28, 2011
    [Information] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
    Asking for basic contact information is usually that first step. We hide them behind a form and ask for contact information in exchange for sharing industry knowledge. Just include a call to action at the end of the paper that leads to a form where you can collect contact information. Slideshare Presentations. White Papers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 9, 2010
    [Information] How to Use the Social Web to be a Star at Work
    According to Dr. Kelly’s research, one of those key characteristics of a corporate rock star is an ability to effectively network and find information quickly.  A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly.  So there. 
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Information] Social Media for Sales
    For more information on essential tactics for social media use by sales pros, see my recent guest post on the Your Sales Management Guru blog. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Bebo.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Information] The Appeal of B2B Social Networks
    When people create friend relationships, they exchange information that is not visible to others and they form persistent connections based upon trust. Their contributions are rewarded with low-cost swag like T-shirts but more importantly with inside information. Wiley & Sons: Online communities are a bit of a paradox.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2011
    [Information] 6 Ways to Make Marketing Content Snackable
    There’s a time and a place for packing in your informational punches, and it’s your body paragraphs. It doesn’t matter how valuable the information or how devoted your following, people skimming your content is just part of the game. Is it noteworthy as well as informative? meant ever. Even bellow the fold.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Information] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
    Perhaps I didn''t clearly explain what the infographic was, how we extracted the information and what it meant. 'Early last week we released an infographic that details high level data from millions of call segments we analyzed in Q1. This infographic contains data from dozens of industries and a variety of sectors. got one. 1) Shock and Awe.
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Information] The Wonderful Transparency of Moz
    Moz provides profit/loss data, employee attrition data, raw client number data, revenue growth information, even office space and web traffic data. 'Moz recently released an i nfographic detailing their 2013 and really, their entire history as a company. This is the second or third time they''ve created a year end infographic. If so, why?
  • BLOG MY CALLS  |  MONDAY, OCTOBER 28, 2013
    [Information] Google Research: The 4 Verticals that Get the Most Mobile Calls
    60% of those searching for car rental information on their phone would use click-to-call. 'Last week we wrote about the Google study that discussed a deluge of mobile phone calls. Turns out that 70% of mobile searchers call a business directly from search results. That''s a big deal. These calls need to be analyzed. Car Rental. Do it.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Information] If Your Writing Sucks, So Will Your Content
    It’s a problem that continually challenges Google to show the most relevant information, but it goes much deeper than that. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. I agree 100%. Writing sucks, and it’s hard. So what’s the answer?
  • LEADER NETWORKS  |  TUESDAY, JULY 13, 2010
    [Information] Moderating Communities Of Purpose (How To Help Professionals Collaborate Online)
    In one sense, such communities are a gift to run, because it's likely that you will attract people who really care and rely upon the information, support and contact which it will give them. Hurray! We are reaching a point in the evolution of social media where clear definitions are starting to emerge in support of our practice.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 19, 2009
    [Information] ClickInsights: How to make marketing messages memorable?
    Then we can share more information. The campaign was aimed at marketers who had already been receiving information from GlobalSpec, so they were familiar with the company and had previously experienced the quality of the marketing resources offered by GlobalSpec, so they had little doubt that the information offered would be useful.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, SEPTEMBER 20, 2012
    [Information] Make the Most of Your Blog
    Business blogs are a great way to give potential clients free information and boost your brand. Think of a blog as a neutral spot where readers can get a dose of information, make their own choice on the matter and then (fingers crossed) check out your goods or services too. Where some companies go wrong, however, is in the execution.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Information] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    We included the dates, hashtag, and registration link so that when people look at our Twitter page, all the information they need about The Marketing Nation Summit is right in front of them: At Marketo, we create customized visuals for social profiles every time we implement a launch. Read some more ideas for creative cover photos here.).
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Information] The Marketing Industry According to Google Autocomplete
    When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query. 'You know when you’re so close to another person that they literally finish your sentences for you? Well, Google''s kinda like that person for all of us. Sometimes, they''re puzzling.
  • VIEWPOINT  |  TUESDAY, MAY 15, 2012
    [Information] How many inquires does it take to make quota?
    You need some very basic information to slip into the formula iii. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula. Put another way.
  • NUSPARK  |  SUNDAY, APRIL 29, 2012
    [Information] How Labels works in Google Adwords; benefits of the new feature
    Vendor List: “Directory” “List” “Guide” “information”. For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Ad Groups that represent research terms are also labeled as Research.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Information] 8 Ways SEO Should Influence Your Marketing Copywriting
    Your effectiveness as an inbound marketer relies on the quality of your content , and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come. Download it for free here!
  • TOMORROW PEOPLE  |  FRIDAY, MARCH 30, 2012
    [Information] Retargeting: Does Bothering Your Customers Really Work?
    To give you a little background information: Retargeting is essentially a way to target users who have already visited your website. Bothering your customers is tempting. It can be hard for someone to accept that they have lost a client or customer, so they want to make triple sure that there is no getting that customer back.
  • PAUL GILLIN  |  TUESDAY, MAY 25, 2010
    [Information] B2B Blogging Excellence
    Blogging isn’t just pushing out information, it’s responding to the interests of your market.”. I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. They persevered.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 24, 2011
    [Information] 7 Ways to Improve B2B Customer Service with Social Media
    Some people can get a bit snarky when posting on social networks, and some of that grows out of the informal nature of the conversations. Informal or slightly fun is okay in your responses, however, they also need to be serious. This way they can respond to questions and include links to blog posts with more information.
  • SALES CHALLENGER  |  MONDAY, JULY 28, 2014
    [Information] Boost Your Sales With Big Data
    With all of the information available at their fingertips, customers don’t need to engage with a salesperson to evaluate needs and options and won’t contact suppliers until they are much further along in the purchase decision. But information proliferation isn’t a one-way street. Analytical capability.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 27, 2014
    [Information] 6 Lead Scoring Lessons for Better Lead Conversion
    We would argue that 100% of those firms that implement this approach will fail to realize the full value of lead scoring unless they align their organizations to take advantage of the information.  For sales, the context and background of the campaign can help them drive educated and informative conversations with prospects.  license.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, FEBRUARY 13, 2012
    [Information] Payment systems for eCommerce websites: which one to choose?
    ve researched this subject by gathering information from the actual users and here is what I found out about top popular payment systems on the Internet. A wide variety of online payment systems for eCommerce webstores is difficult to grasp – so many options yet one common goal to carry out an online transaction electronically. Business
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Information] More data, so what?
    The recent Ofcom report, which states that we are consuming multiple sources of media over half our waking lives through multitasking, could mean we are approaching an information overload. Guest blog by Graham Cooke, managing director of QuBit Digital. When it comes to marketing what can you do to get around this?
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Information] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    The answer is simple: people are increasingly heading online to gather information. Whether they’re educating themselves on the issues, finding and evaluating new vendors, looking for insight from colleagues, or searching for a new job, a wide range of information is easily available online. Focus on fewer markets. Provable.
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Information] What Is a Landing Page and Why Should You Care
    landing page is a website page that allows you to capture a visitor's information through a lead form. First and foremost, if you have a valuable offer, your visitors will give up their contact information in exchange for your offer. What is a landing page? Why are landing pages so critical? This is a huge missed opportunity.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Information] K’s Top Five for the Week – March 20
    Hope you find this week’s picks to be helpful and informative. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. So does it?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 13, 2009
    [Information] How much is too much? Frequency management and control
    If the messages are in an "active interest" category, you may suppress Low and Moderate Engagement segments from receiving them (up to the minute news, detailed product information, etc), and if the messages are in a "moderate interest" category you may only suppress the Low Engagement segment. conversation. Aunt Hilda? Neighbors?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [Information] Case study: Creating social media benefits in a regulated industry
    People are so thirsty for information if they are in a predicament. People are so thirsty for information if they are in a predicament. 'It’s been wonderful to observe the growth and progress in social media marketing over the years, but certain fields continue to lag behind. Legal. Financial. Pharmaceutical. In the beginning.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Information] Top Blogging Statistics: 45 Reasons to Blog
    online consumers trust information and advice from blogs. business websites lack a form-fill option to enable consumers to request information. Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Information] Facebook Launches Global Pages to Simplify Brands' International Facebook Presence
    Visitors to that page will then get routed to the most appropriate version of a page based on their home country, where they will see a localized version of the page, which the administrator can customize to include different cover photos, profile photos, applications, milestones, 'About' information, and news feed stories.
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Information] 13 Little Landing Page Tweaks That Can Make a BIG Difference
    Remember, you're trying to convince your landing page visitors that filling out a form and providing their personal information is worth what they'll get in return. When visitors clearly understand the value of downloading the ebook, and they're more inclined to fill out the form to obtain that valuable information. Does it stand out?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Information] 5 Common Stages of B2B Lead Nurturing
    You can do this by pointing them to customer stories on your blog or website, short and fun videos, engage them on your branded social media channels, and deliver informative industry data in the form of digestible e-books. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Progressive. Accelerator.
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