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  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 12, 2010
    [Information] The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010
    Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Monday. Chart: How and where U.S. Tuesday – Friday. Summer Holidays. Monday. Labour Day Holiday. Tuesday.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 3, 2010
    [Information] The Mi6 Tweekly: Week of July 26, 2010
    Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Monday. Chart: Build Your Own Interactive Charts! Tuesday. Facebook vs @Linkedin groups? Who wins in #B2B?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 28, 2012
    [Information] Sales Pros: Don't Sell, Have A Conversation
    Especially in today’s world of easy access to information, most people have done the rudimentary research prior to having the first sales conversation. Just read a couple of great blogs by Gerhard Gschwandtner of Selling Power. Revamp Your Sales Pitch Today (You Might Win Big) and It's the Conversation Economy, Stupid!
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Information] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    SaaS” means “software as a service.” So, if you’re using any software that’s hosted by another company and they store your information in the cloud, you’re using a SaaS product. An API literally “calls” one application and gets information to bring to you to use in your software. You might kind of know what it means, but not entirely.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 17, 2010
    [Information] New Data: Are Your Marketing Decisions Reactive or Strategic?
    Collect information. The reason you want to gather this information in an organized fashion is so that you can better evaluate your competitor’s marketing tactics. However, the large companies surveyed said they make decisions on new marketing tactics based more on whether these tactics are aligned with long term strategies.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Information] HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey
    Where can you turn for accurate information on what to buy and what questions to ask? Last month, David Raab, an expert in the marketing automation field, estimated that the industry will grow roughly 50% in the upcoming year alone. How do you know if a solution is right for you? Who do you need to involve in the decision and why?
  • HUBSPOT  |  TUESDAY, MAY 22, 2012
    [Information] Why Purchasing Email Lists Is Always a Bad Idea
    You work with a list provider to find and purchase a list of names and email addresses based on demographic and/or psychographic information. You need people to email , and you need them quickly. Oh, and if you could make them pretty cheap, that'd be great, too. Read on, my friend. Methods of Acquiring an Email List. Wrong again. Fishy, eh?
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 27, 2012
    [Information] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. Pages With Too Many Ads “Above The Fold” Now Penalized By Google’s
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Information] Where does Content Marketing Belong in the Social Business?
    Providing the “external” clients (in the broadest sense) with better information , relevant contextual content, and ways to “generate” content themselves. I am often asked which department is responsible for social media marketing, content marketing and other forms of what people still call “new ways of doing marketing&#.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 8, 2013
    [Information] Returning from Vacation? Organize Your Inside Sales Work Life
    Once you are caught up with all of the information, you can hit your number before lunch time and set yourself a new goal for the end of the work day, or even before your afternoon coffee break. I can almost guarantee that the hardest days of work for inside sales reps are the first days back from vacation. At least they are for me.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 12, 2013
    [Information] 7 Tips for Using Buyer Personas in Lead Nurturing
    Buyer personas are customer models you build through gathering explicit information about your buyers. When you get this information, it will help you in multiple ways. Revisit the data for leads that became clients, and look for patterns that can inform your personas or messaging. Adding personas to the mix. Now what?
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 4, 2014
    [Information] Mobile Apps: Manufacturers, Are You Using Them to Build Customer Loyalty?
    Most common reasons were: customer communications, customer service and product information. Potential apps that you might consider would be: Product information. Most folks are familiar with mobile apps, but I think we associate them more with retail/consumer applications instead of the B-to-B world. You need to be customer centric.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 29, 2010
    [Information] Mama Nature’s Marketing Tips: Wrens, Finches, & Niches
    What information and support is going to make them drop whatever they’re doing to beeline it to your place? Sometimes, just presenting your information in the right format can make all the difference. This post is part of my “Marketing According to Mother Nature&# series. have an embarrassing admission to make.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, DECEMBER 21, 2011
    [Information] We Are All Mobile
    Thereby, mobile informs brand strategy and is also informed by it. By Judy Hopelain and Jim Lightsey. Jim and Judy recently led a panel discussion at the Silicon Valley chapter of the American Marketing Association on Mobile Marketing. This article is based on preparation for and takeaways from that discussion. Products & Markets
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [Information] @fearlesscomp congratulates the Nifty 50 Men of Twitter
    On David’s blog you will find more information on Brand Relevance as well as all his other books he has published. Based in Washington, DC, Holger is director of marketing for information security vendor SafeNet. The Nifty50 Men of Twitter. Congratulations to each of those men. Cheryl Burgess May 25, 2011 at 11:39 pm. Cheryl. 27 Op. 3.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 26, 2014
    [Information] Getting ready for mobile customers, search, and business
    Think through what your customer needs to know and where your customer will be when looking for that information. (Photo credit: Wikipedia). The numbers are in. HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales. Starwood Hotels and Resorts says mobile now accounts for 42% of its web traffic. How huge?
  • MARKETING ACTION  |  WEDNESDAY, JULY 2, 2014
    [Information] Drip Marketing 101: Benefits and Best Practices
    With drip marketing, you can deliver the right information at exactly the right step in the buyer’s journey. 4. Once your prospect has become a customer, use the opportunity to provide helpful information to them on a regular basis. There’s a reason drip campaigns are so popular: In marketing, like so many things, timing is key.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 22, 2013
    [Information] Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
    The “smart systems” group aims to build sophisticated technology that can automatically gather information, identify the best response, create the appropriate programs, and present them to marketer for approval. Infusionsoft today announced it has acquired social lead generation vendor GroSocial. It will continue to operate independently.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, JUNE 22, 2010
    [Information] Why "Cost Per Lead" Is The Wrong Question
    Or is it the name, contact information who has indicated (either through a registration form or their readership history) that they’re feeling the pain you can solve, own the hardware and software your product needs to work, and are willing to sit down and talk for ten minutes?   Naturally, the price goes up the better the “lead” is.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, APRIL 28, 2009
    [Information] Flyers: Renewal Marketing Leads to Deeper Interest Profiling
    The Flyers’s site contains rich information (including video) on players, stats, schedules, and the draft, and through the direct relationship with each season ticket holder that they have now built, the Flyers better understand each fan. With careful planning, they were able to achieve both of these goals at once.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 21, 2011
    [Information] Friday Wrap-Up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. Customer Survey Tips, or How to Know Your Customer For Increased
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 6, 2012
    [Information] How to turn blog readers into brand advocates
    These lose informal conversations allow for a much deeper and more rapid diffusion of valuable information. By  Srinivas  Rao, Contributing {grow} Columnist. If you have been blogging for more than a few months than you have super fans whether you know it or not. You just have to keep an eye out for them. They comment regularly.
  • ENGAGE  |  TUESDAY, APRIL 12, 2011
    [Information] 6 Content Marketing Lessons from Warren Buffett
    It’s good to be informed, but it’s better to be in the field. W arren Buffett would have made an excellent blogger. Unfortunately, he’s too busy finding places to stack his piles of money to give it a shot but he really could have been something special. Success is not built overnight, it takes time. Learn from your mistakes and move on.
  • WORKFACE  |  TUESDAY, FEBRUARY 28, 2012
    [Information] Authenticity in a Shifting World… It’s Madness!
    don’t just mean the volumes of informational and marketing messages confronting them, but the gross volume of data vying for their attention, both direct and subliminal. Informed – May likely know more about your value prop than you do. More than ever before, customers are experiencing data overload. It’s madness!
  • CK'S B2B BLOG  |  FRIDAY, FEBRUARY 19, 2010
    [Information] B2B Social Media: Why Do Business Professionals Use Social Media? (Slideshow)
    To hit on the key points, I used this slideshow as support and want to share it with readers — as the information may be helpful in the discussions you're holding with B2Bs around the exact same topic! B2B Social Media: Why Do Business Professionals Use Social Media?
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 5, 2012
    [Information] Why I Fired The Greatest Salesman in the World!
    In the era of Facebook, Google and Twitter, TripAdvisor and Yelp, buyers have as much control over the flow of information as salespeople do, probably even more. Buyers have more information than ever before and may have developed that knowledge long before a salesperson got into the picture. you're fired. The 2.0 Quite the opposite.
  • HUBSPOT  |  SUNDAY, NOVEMBER 4, 2012
    [Information] The Shelf Life of Facebook Posts, and Other Marketing Stories of the Week
    These consumers are actively seeking out information from companies of interest -- at an incredibly high percentage, too! If your lead has reached those MOFU stages, it’s clear that they’d like to receive more information about your products and services. It appears that this drop-off is even more drastic than email open rates.
  • B2B MEMES  |  SUNDAY, NOVEMBER 20, 2011
    [Information] Three Ways to Make Media More Personal
    Personalization means giving readers the information they want. And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from. MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. Aggregate.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 10, 2013
    [Information] A Social Media Photo Sharing Smackdown: Instagram vs. Twitter
    ” Whether this is war or a strategic decision on Instagram’s part, Digital Network Agency has created an informative infographic about this very topic, and how it affects brand management (see below). What was the straw that broke the Twitter bird’s back? Instagram nixed its Twitter cards integration – Cat fight!
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Nine Surefire Ways to Make Your Blog Fail
    You provide no contact information, you have no social media presence apparent and you do not respond to comments. Want to ensure your blog isn’t a ghostown just sitting around waiting for someone to stumble across it? Be sure to connect with your readers and avoid these 9 mistakes: Your posts are all dense text.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Information] 5 Ways Sales Will Continue To Evolve
    Better alignment with marketing :  The changes in buyer behavior have altered the sales process, as most buyers are no longer dependent on the company as the sole provider of product/service information. by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior.
  • MARKETRI  |  FRIDAY, DECEMBER 14, 2012
    [Information] Accountants are Cool (No, Really!).Show the World with Video Marketing
    In fact, I was searching for some informative Q&A type of clips, but what I found a was a great example of a company stepping out of the traditional CPA box, connecting with an audience, having fun, and being likeable (no, seriously!). Everyone thinks CPA's are totally boring, right? even fun…videos from CPA firms. Watch it.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 13, 2013
    [Information] What You Need to Know About Using Google AdWords Content Campaigns
    ” Content and Display campaigns work in very similar ways, where you place targeted ads around relevant content and information across different websites all within Google’s network of partners. If you’re interested in testing out content campaigns or just looking for more information; check out Google’s Getting Started Blog.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 26, 2012
    [Information] Do You Treat Your Sales Teams Like The Hunger Games?
    Sales intelligence gives you information that will keep you positioned to win. All of these point to companies needing to be more nimble and enabling their sales teams to move faster with more targeted information. The Hunger Games is the #1 movie in US box offices with $155 Million dollars. The Hunger Games in Sales. Redux. Sales 2.0
  • ENGAGE  |  FRIDAY, JUNE 1, 2012
    [Information] Bieber, Bacon and Booze: The Week in Content for June 1, 2012
    TWC is spreading hyper-local content through its digital network, expanding into weather-related lifestyle information, and focusing on technological innovation. Still catching up after the long weekend? Here are some stories that you might have missed. Social media. Tell us in the comments about your social media lessons. Content . Branding.
  • HUBSPOT  |  TUESDAY, MAY 1, 2012
    [Information] Analyze Twitter Data for Any Search Term [Free Tool]
    To give you a sampling of the different use-cases and information you can pull out of this flexible tool, I ran a few interesting reports and highlighted what I thought was the most useful information from each. Over the past few weeks, I've been working -- mostly in secret -- on a sweet new free tool. Here are a few things I learned.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 6, 2015
    [Information] Courting Your Customer: Relationship Advice for Marketers
    Delivering relevant, informative, and valuable content is key to solidifying a lasting relationship with your customers and distinguishing yourself from your competition. Automation has made it easier for marketers to distribute content, but the content itself needs more attention. Prioritizing Customer-Centric Content. Content Marketing
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 16, 2013
    [Information] Sales Tips from Dwight Schrute
    If you are as big a fan of NBC’s Thursday night comedy lineup as I am then you know that tonight is the series finale of The Office. If you watch the show (who hasn’t watched this show?) then you know that Dwight Schrute is absolutely insane. However, he is also Dunder Mifflin’s top salesman, so he is obviously doing something right. Pre-Sale.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JULY 15, 2011
    [Information] Using Negative Publicity as Negotiating Leverage
    Although there’s no direct reference to the practice of using accurate information to disparage a competitor’s reputation in the PRSA’s Code of Ethics , it certainly can be classified as a bare knuckles strategy that most companies would not attempt. Convince the other party that you have the ability to disseminate that information credibly.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 16, 2011
    [Information] How the internet radio audience is changing, well, everything.
    This registration information, coupled with content affinity and consumption patterns opens up a great opportunity for marketers to target this audience with increased precision and relevance.  As eMarketer recently reported , internet radio is in the midst of tremendous change. Sounds great, but does it work?  What do you think?
  • MARKETING INTERACTIONS  |  WEDNESDAY, FEBRUARY 2, 2011
    [Information] Marketing Automation Preparedness
    We have all these forms that collect massive amounts of information, but we don't collect it in ways that help us use it to create better interactions. Over on the Software Advice site, Jeff Pedowitz wrote an interesting article, Why the Marketing Automation Market is Floundering & 5 Fixes to Fuel It. There are so many moving parts.
  • SAZBEAN  |  FRIDAY, JANUARY 21, 2011
    [Information] The “ME” in Social Media is not about You
    Remember what the “me&# needs are The “me&# needs of your company aren’t just marketing and advertising, you’re also getting valuable feedback and information for sales, customer service and product development. The “ME&# in social media refers to individual consumers, not to you personally.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 13, 2010
    [Information] Neuroscientists Discover “WIIFM” Center in Brain…
    But here’s some new information, which could improve your marketing messages. recommend you visit the site, as it is clear and easy to navigate to find great information about buying decisions. Really Big News : They’ve found this WIIFM center located in the old brain ! Here’s an excerpt: www.SalesBrain.net.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 15, 2011
    [Information] Pre-Order The B2B Social Media Book and Get Free Bonus Chapter
    The information in the bonus chapter is not available in the book and won’t be offered after the book comes out. We wrote The B2B Social Media Book to help B2B marketers better understand social media for their B2B companies. It is called Stop Wasting Time With Social Media! Create A Better B2B Website Today!
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Information] Marketing Automation Tips for Manufacturers
    To give you a starting point, here are a two helpful, non-biased comparison tools to help provide more specific information on the marketing automation solutions available: https://www.g2crowd.com/categories/marketing-automation. Identify pieces of content that will require contact information be submitted in order to access. link].
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Information] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    To personalize your website, you'll need a database to automatically store relevant information on each visitor about their on-site behavior. People begin with needing exploratory information on the field, then progress into more and more specific questions related to your product and company. ESPN recently redesigned their website.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 10, 2014
    [Information] 4 Must-Send Emails to Keep Your Business Top of Mind
    Your email newsletter can have a variety of information in it including anything from company news to upcoming events, but make sure its overall look is well-organized. Offer bite-sized pieces of information in a quick, easy-to-digest format. “Email allows you to communicate with people who have self-selected into your list.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 15, 2012
    [Information] Zappos Family Core Values – Mad Marketing TV
    Click each value to see more information: Zappos Family Core Values. As the host of Mad Marketing TV ,  Jeff Ogden of the B2B demand generatio n and global marketing company Find New Customers has the pleasure of interviewing the CEO of Delivering Happiness , Jenn Lim soon. Embrace and Drive Change. Create Fun and A Little Weirdness.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JANUARY 7, 2014
    [Information] [Video] Stunningly Unused Sales Technique
    That means that every time you butt in, you lose information that could help you get their business. Asking good sales questions is pivotal to your sales success. But, that''s not what I''m here to talk about today. Instead, we''re going to focus on what happens AFTER you ask these questions. To most people, that''s a big duh! It doesn''t.
  • CLIENT BRIDGE  |  MONDAY, MARCH 14, 2011
    [Information] Balance Your Social Media Strategy
    We consume smaller bits of information in greater quantity, and less long-form content. Consider the following ways to add "Steaks" to your menu: Appetizers: Source information in Q&A sites and Communities. Feed the Information Starved Slideshare Community. Twitter has become overloaded. Quality isn't a factor.
  • B2B CONVERSATIONS NOW  |  THURSDAY, SEPTEMBER 16, 2010
    [Information] Why Won’t Anyone Return My !*#@$% Call? (guest post)
    It’s nearly as difficult to engage prospects that actually request information. Let’s consider software sales: a decade or two ago, buyers were dependent on sales people to provide the information they needed to evaluate a purchase – product functionality, hardware requirements, pricing, etc. Information is power. Enjoy!
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 27, 2011
    [Information] What is Thought Leadership and Why Do you Need It?
    According to MarketingProf’s Megan Leap , here are 5 ideas for creating thought leadership content that drives sales : Conduct and share research: she says “providing research allows your company to become a source of information and online content.”. It can also include your unique perspective on hot topics relevant for your customers.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Information] How to Shorten the B2B Sales Cycle
    The second sales cycle is the time the prospect spends in a sales engagement with your organization.  I also call this the “effective sales cycle.”  If your website contains a wealth of valuable information, the prospect can self-educate and self-qualify.  What exactly do I mean by the term “sales cycle”? Fear of making a bad decision.
  • MARKETING INTERACTIONS  |  SUNDAY, DECEMBER 5, 2010
    [Information] Writing is a Critical B2B Marketing Skill
    For example, if an immediate informational need arises and your agency says - sure, I can have that for you in two weeks - you've just missed an opportunity if you can't step up to the plate and write engaging content that can be published now. [If you don't believe me, David Meerman Scott just published a book about Real-Time Marketing.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Information] The History of SEO, and a Glimpse Into Its Future [SlideShare]
    Search engines have changed how we discover information. No longer are we waiting to stumble on an ad to realise we need something -- we''re actively seeking out information online about products and services we want to buy. What language do they use to search for information that’s relevant to your products or services?
  • 3D2B  |  TUESDAY, FEBRUARY 11, 2014
    [Information] 3 Ways to Use Telemarketing Services to Ramp Up B2B Revenues
    You could, of course, sit back and wait for these people to stumble across your white paper, download it, and leave you their contact information. In this way a valuable treasure trove of golden leads can easily morph into a quagmire of incomplete and flawed information. So where should you be using the phone to increase revenues?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Information] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    The shift that the web started in howand wherepeople consume information and communicate is now being amplified in the era of social. The baton-pass of social media to the sales function includes the knowledge management capability of using social customer and prospect information to drive marketing and selling messaging.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Information] Unconventional ways to find link building opportunities
    As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. (Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). Respond to Comments. Social Media Interaction.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 18, 2014
    [Information] 25 Effective B2B, B2C and Non-Profit Email Sign up Forms
    We were surprised to see Tory Burch ask for 10 pieces of information. Email sign up forms (aka web forms or opt-in forms) are one of the most powerful tools you can use to continually grow your email list with engaged subscribers. We recently shared everything you’d want to know about sign up forms and how to grow your list using them.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 12, 2009
    [Information] ClickInsights: What is your favorite case study? Why do you like it?
    Placing it on the first page means readers don't have to search for that information. Instead, the audience can glean that information from other sources. If you’ve never made a chocolate cake in your life, this case study provides four pages of specific information to guide you. Case studies come in all shapes and forms.
  • INBOUND SALES NETWORK  |  TUESDAY, FEBRUARY 22, 2011
    [Information] Do You Know Where Your Customers Start Their Day?
    They’re usually seeking product or promotional information related to your brand, and are less interested in interacting with you socially or for entertainment purposes. Leverage the power of custom FBML pages or new i-Frame pages to provide engaging information for each segment or persona that you are targeting.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2011
    [Information] 3 Tips to Optimize Your Lead Management System
    If you are able to follow this lead management process, your customers will be better informed and your sales force will understand their needs, which will result in more sales. Many of the leads you capture are still gathering information to help them make a decision. The answer is simple. Manage those leads ! Connect with HubSpot
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 2, 2013
    [Information] 7 ways to get employees to adopt your enterprise social media initiative
    by Mark W Schaefer Hey Mark, very informative and relevant article. After all, we can get technology to do anything we want. But people? That’s a little more difficult … and that’s the opportunity I love! Role clarity versus role flexibility. Doesn’t that sound like an ideal work environment? This is a key idea. think.
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 3, 2015
    [Information] Marketing Personalisation with the Father of the Bride
    Data needs to be collected transparently and with consent, it can be annoying or worse still, creepy, to be served ads or sent emails and not be sure how they company got hold of your personal information. "Although my schedule is very busy, I decided to take time out to write you a peronal reply". Well, sort of. Improved conversion rates.
  • MEASURABLE MARKETING  |  TUESDAY, MARCH 22, 2011
    [Information] Might as Well be Lorem Ipsum
    Using internal links to different areas of your website where your readers can get more information on individual topics is a great way to drive them towards conversion. Does your content capture your readers’ attention immediately? So how can you make sure that your content is engaging enough to convert? Be catchy.
  • SALES CHALLENGER  |  TUESDAY, JUNE 17, 2014
    [Information] The Reason for Increased Sales Cycle Lengths
    This is the second in a series of blog posts on our latest research: Creating Customer Consensus. Click here to read the first. The growing number of very diverse stakeholders weighing on purchasing decisions that is significantly increasing the requirements for building consensus. For one thing, most core sellers are ill equipped to call on CFOs.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Information] What My Paper Route Taught Me about Content Marketing
    Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. There are no shortcuts, either. On-page usability factors. Theming.
  • VIDYARD  |  FRIDAY, NOVEMBER 8, 2013
    [Information] Designing User-Focused Content: Advice from Garry Tan
    Impressing your audience with detail should come second to information that can be ingested easily. Reduce your information to key points and your audience will be more inclined to follow along. Garry’s third takeaway implements the above advice by helping you direct viewers to important information: 3.
  • MARKETING ACTION  |  MONDAY, MAY 19, 2014
    [Information] Duplicate Content, Curation, and – What’s a Rel=Canonical?
    Caveat: What follows is a high level simplification of duplicate content, intended as very basic information for the marketer who creates content. If you have multiple sites and have content that would be good on all sites, you can post it on them all; read on, and pay special attention to the “rel=canonical” information at the end.
  • JUNTA 42  |  THURSDAY, AUGUST 5, 2010
    [Information] There are two types of marketers: Content marketers and everyone else
    That means developing better information about the industry and what's important to the brand's customers than any trade magazine or media source in the business.  I spent my lunch hour today enjoying this video from Jason Calacanis about entrepreneurship. They settle. Tell us how you really feel Jason!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 1, 2010
    [Information] Hard Data to Justify Your Marketing Automation Investment
    client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 22, 2013
    [Information] Sales Training Data: Asking for the Business Makes a Sale 4.4x More Likely
    The remaining 48% of the time they simply gave basic information about the property, products, pricing or services. This means, 58% of the time they simply quoted a price or provided basic information, and failed to directly ask the potential customer if they’d like to reserve a room, book an appointment, or buy over-the-phone.
  • INSIGHTIQ BLOG  |  THURSDAY, MAY 19, 2011
    [Information] When Technology Fails: The Disconnected Customer Experience
    But last night, my husband and I went to purchase something from said company; we looked at the information online - reviews, pricing, comparisons - and made a decision to proceed with the purchase. BUT, what happens when the technology fails? Can these companies still deliver on the promise of a great customer experience? Cheers, Renay
  • SALES LEAD DYNAMICS  |  WEDNESDAY, AUGUST 25, 2010
    [Information] Blogging: Get Your Feet Wet First
    Your posts must provide useful, substantive information to your readers. I like blogging. It’s fun, and my blog has generated new business, useful connections, and speaking engagements for me. But it’s not for everyone. Before you launch your own blog, test the waters by participating on other blogs. The Downside of Blogging. But it’s not.
  • SMASHMOUTH MARKETING  |  TUESDAY, JUNE 23, 2009
    [Information] Web Leads - Pounce, Pause, Nurture or Wait?
    So the results of my informal survey were confirming our gut. A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. Now, how aggressively do I go after them? Do I pounce immediately? Do I pause and call shortly thereafter? Pounce.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Information] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    The information density on the web is ridiculous and getting worse every day. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will it be found in the solution to  digital marketing  challenges in our mobile-connected world? Time to mix it up!
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Information] How Should I Structure My Marketing Automation Team?
    Brian Hansford at Heinz Marketing describes the analytics role this way: “The analyst knows the right information to capture, analyze and report. Also, the analyst can share insights and interpretations of marketing information that are meaningful to the executives at any level. The Basic Structure of a Marketing Automation Team.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Information] 8 Ways What You Write Will Affect Your Bottom Line
    It can often manifest itself in the following forms: Terrible jokes or references to irrelevant insider information. Using your blog to publish “common sense” or low-value information. Incredibly general information that’s not directly applicable to your audience. Give Them The Meaning: The Substance of Content. Be Relevant.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 4, 2012
    [Information] All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks
    When his image became tarnished, Caesar began covering the ‘news of Rome and the region’ to keep people informed, which at the same time, helped to increase his reputation. by Jesse Noyes | Tweet this Over the long weekend, football fans will participate in hard-fought, strategy-heavy fantasy football drafts. Who would be your first pick?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Information] 20 Amazing Examples Of Brand Content Marketing Hubs
    Lesson for brands: re-think the traditional ways people used to consume information while disrupting traditional industries. They are offering “inspiration, advice, and information to master techniques and upgrade your daily routine with articles, expert interviews, and videos.” So please keep the suggestions coming?
  • PAUL GILLIN  |  MONDAY, OCTOBER 31, 2011
    [Information] How Will Technology Affect Employment?
    Wladawsky-Berger : About 80% of the job growth is in information-intensive service jobs. In today’s world you need the next level of education: information-based literacy. You need to be comfortable working with information and you need social skills. Panel discussion: How Will Technology Affect Productivity and Employment?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Information] 6 Brilliant Uses of Video
    They used two equally effective techniques: speed (they posted the video within four days of the now-legendary United Airlines guitar-breaking incident) and quality (the advice in the video is immensely informative). by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  Simplicity became high art. 
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 1, 2012
    [Information] People Insights: It’s Like Ancestry.com for B2B Sales
    By arming sales professionals with actionable information from social sources, media outlets, company information and changes in business dynamics they are more likely to trigger sales. Selling to people has not changed dramatically over the past hundred years. People buy from people. How can that apply to B2B sales? NHR  CASE STUDY.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Information] How to Make Sure Your Website Passes the Dreaded Blink Test
    If you think you're suffering from some visual clutter, find opportunities to eliminate unnecessary elements, and embrace white space to make your page more clean-cut. 3) Start With an Informative Headline That Conveys Your Value Proposition. This part of your website should be concise and informational. all within just a few seconds.
  • HUBSPOT  |  THURSDAY, FEBRUARY 3, 2011
    [Information] New Data: You Should Email Your List More Often
    The takeaway here is that since most companies already email their lists once a week, they might as well start emailing more often, if they have valuable offers and information to share, since there does not seem to be a marked penalty for doing so. Live Webinar: The Science of Email Marketing. Connect with HubSpot
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 26, 2014
    [Information] The economics behind Copyblogger’s decision to end blog comments
    In our increasingly information-dense world, backlinks and Google mentions can only carry you so far. In our increasingly information-dense world, backlinks and Google mentions can only carry you so far. While some may judge this to be a questionable move, I don’t. But here is my question: Why does it make good business sense?
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Information] Top Blogging Statistics: 45 Reasons to Blog
    online consumers trust information and advice from blogs. business websites lack a form-fill option to enable consumers to request information. Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?
  • CRIMSON MARKETING  |  THURSDAY, MARCH 5, 2015
    [Information] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
    Very few technologies truly integrate information and access across all channels, allowing marketers to manage their content from one interface.” Image: courtesy of Dplus visuals. There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? ” 2. Too
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Information] Revolutionizing Communication: An Interview With CEO Irv Shapiro on the Future of WebRTC
    There are many times as a customer that you want to reach out to a company for additional information but are reluctant to do so because, quite simply, you don’t want to get any calls from that company. There is no natural, easy way for you as a customer to reach out for info and have the option to disclose your contact information.”.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 4, 2012
    [Information] 5 Tips To Create A Sales Call Center That Works
    Getting past Gatekeepers, utilizing proper preparation skills, Value Propositions, and Competitive information will be essential for your Representatives to close revenue.  Sales and marketing are really just 2 sides of the same coin. Yin and Yang. Push and Pull. And in many ways, they are becoming more and more alike. Demand Generation
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 6, 2015
    [Information] 10 Marketing Terms You Need To Know – Pt. 1
    It allows the customer to start the purchase cycle through one channel, say a help chat on your website and continue down the conversion funnel through any channel they choose, without any of their information being lost along the way. Many companies like Salesforce and Marketo offer software programs for B2B marketers. See what I mean?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 18, 2012
    [Information] Important New Research on Customer Loyalty
    Specifically that means they want you to: Bring them ideas, insights and information to help them achieve their business objectives. It's devastating when you lose a long-term customer to a competitor. It’s even worse when you’ve been there for them, consistently providing top-notch service for years. Here’s the deal.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Information] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    Of course, such practices never really fit with Google’s mission of organizing the world’s information and making it accessible/useful. Off-page SEO. How the heck are we supposed to do that stuff? Remember back in the day , when you could work out those sweet link exchange deals with your buddies? ” Boom. ready? you should.
  • LEAD VIEWS  |  MONDAY, JULY 11, 2011
    [Information] Is Your Content Speaking to your Target Audience?
    regular content audit on your website is essential to ensure the accuracy and relevancy of information.  Think about it-  The corporate website is the digital face of your company through which you engage with your audience, tell them who you are, what you stand for and share with them your expertise and experience. 
  • HUBSPOT  |  TUESDAY, JUNE 1, 2010
    [Information] 10 Simple Strategies for Business Blog Content
    Aggregate Industry Information. -- Everyone has good ideas. When aggregating content, be sure to give credit and link to the original source of information. 3. Website analytics provide a lot of information about your readers. Are you sick of business blogging ? 10 Ways to Keep Your Blog Full of Content 1. Photo Credit: qisur.
  • MARKETING ACTION  |  MONDAY, APRIL 8, 2013
    [Information] Come See Us at SugarCon!
    Drop by Booth 112 and learn how you can seamlessly use information stored in your SugarCRM system to execute targeted, multi-channel campaigns using email , social media , webinars and inbound website visitor tracking. A new plugin for SugarCRM lets users see their contacts’ marketing activity history and send emails directly from SugarCRM.
  • MARKETING INTERACTIONS  |  MONDAY, NOVEMBER 29, 2010
    [Information] The Left Brain Model for B2B Demand Gen
    Although they may know they need it, it appears that many haven't wrapped their arms around how to use it effectively given the change in how buyers buy, and the need to use content to address their preferences and informational needs during the purchasing process. This includes marketing content, lead scoring and lead nurturing and more.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 5, 2013
    [Information] Your Google Places Questions Answered!
    We recently held an information-packed  webinar about the power of Google Places. And perhaps have incorrect information? We had a great turn out for the webinar, and received so many questions that we simply couldn’t get to them all. Google is without a doubt leading the charge for mobile search engines. Probably not!
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JANUARY 25, 2012
    [Information] Winning the Complex Sale
    Budget pressures facing business buyers, the greater availability of information via the internet, buying committees and all sorts of other roadblocks and tangles have managed to fit their way into the path between Sales and the sale. Its reps ran into the problem described above, and had trouble making complex sales.
  • FUNNEL FOCUS  |  THURSDAY, MARCH 31, 2011
    [Information] Interview: Tibor Shanto Reveals How to Use Lead Nurturing to Prevent Sales Funnel Leakage
    For example if you see a trend that a slow down or disengagement occurs at a specific point in the sales cycle, you can identify what specific concerns or issues might be causing it and take action to provide information at the right time to address  the concern before it appears and prevent sales funnel leakage. Engage Zone. Discovery Zone.
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