HUBSPOT | FRIDAY, NOVEMBER 23, 2012
[Information] How UK Data Collection Laws Affect Email Marketers
Data collection is about the quality of the data you're collecting, as well as respecting the personal nature of the information you hold. Landing pages, thank you pages, and the email that confirms their opt-in should set the expectations, inform new signups of email-sending frequency, and explain the type of content they can expect.
HUBSPOT | MONDAY, JANUARY 16, 2012
[Information] Achieving Revenue Disruption Through SMarketing
New lead management platforms can automatically find the social media accounts for your leads, or you can supply that information if you have it. Without closed-loop marketing, that important piece of information would have escaped your team. This is where the idea of revenue disruption can enter a business’ goals.
ANNUITAS GROUP | THURSDAY, FEBRUARY 23, 2012
[Information] My Love/Hate Relationship with B2B Events
When I told him that we still hadn’t decided, he informed me “We have to be at that show. I have a confession to make. I have a love/hate relationship with marketing events, a fair share of which I attend each year. Along the way, I meet some very smart, interesting marketing people. When I asked, “Why did you scan my badge?” Rep: Well.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 5, 2013
[Information] Get Recommended: The Power of Word of Mouth
The 90/10 Rule states that you spend 90% of your time engaging with people across your communication channels: informing them, entertaining them, educating them, sharing with them, asking for their input, and listening to them. 'Author: Paul Rand Today’s post is from Paul M. The answer? So how do you become the most recommended brand?
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 12, 2012
[Information] The Definitive Guide to Event Marketing: How to Kill it With Events in 2013
The Definitive Guide to Event Marketing includes information on everything events, and provides you with worksheets, templates, and checklists to start planning. by Dayna Rothman There is always so much going on around the Holidays! Your weekends are packed with parties and at work you are trying to get everything done before the New Year.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 25, 2011
[Information] 7 Misconceptions About the New EU Privacy Regulations
Marketers need to promise that in exchange for permission to collect some information on buyers’ preferences, they will deliver relevant, valuable content in return…then keep that promise. Some might say it’s doomsday for cookies. But, like other very recent end-of-the-world predictions, the day will probably come and go without much fanfare.
VERTICAL RESPONSE | THURSDAY, JULY 18, 2013
[Information] A Guide to Facebook Insights
Insights has been around since 2009 and originally only collected basic demographic information of a page’s fans during the sign-up process. This information can quickly and easily tell you what type of content is engaging your existing audience and flowing over to new potential “likers” of your Facebook Page. Does this sound like you?
HUBSPOT | FRIDAY, JULY 22, 2011
[Information] Google+ Attracts 20 Million Users in 3 Weeks [Infographic]
As a marketer, it is important that you sign up for the free service and understand the mechanics of how information is shared. Google+ is hot. We have been blogging about it a ton since its launch. This infant of a social network hit a major milestone today, passing the 20 million users mark. Marketing Takeaway. Connect with HubSpot
PAUL GILLIN | TUESDAY, NOVEMBER 8, 2011
[Information] The Wisdom of ‘We’
At Glassdoor.com , employees rate the companies they work for, review executive performances and swap salary information. My column in BtoB magazine this month. Original here. The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. It’s also got the staff hopping to maintain the coveted top position.
SALES LEAD INSIGHTS | MONDAY, JUNE 21, 2010
[Information] What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010
Information and Registration. Interested in learning more about B2B marketing automation and how it may benefit your company? What B2B marketing automation is all about, and why you should care. Presented by AcquireB2B, a division of Mac McIntosh, Inc. Date: June 29th. Time: 8:30 am to 10:00 am. Location: Waltham, MA. And only do what works.
JUNTA 42 | MONDAY, NOVEMBER 14, 2011
[Information] 8 Content Marketing Initiatives To Seriously Consider for 2012
Ask the executive team if they would really engage in this kind of information. I recently put together a new content marketing presentation focusing on the eight things I would be doing as a marketing executive now and into 2012. thought I’d share it with you. Content Marketing Strategies to Take Now. Who knew? How about P&G?
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 29, 2013
[Information] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
They look for information (via search, communities, discussion forums, websites, blogs) that is based upon their business issues and outcomes. 'by Amanda Batista | Tweet this The advent of social media, empowered buyers, and users bringing their own technology to work has now morphed B2B business models from product to services provision.
BLOG MY CALLS | MONDAY, NOVEMBER 4, 2013
[Information] The 5 Most Popular Webinars of October
They contain incredibly valuable (and free) marketing information. This is one of the most informative SEO webinars I''ve ever seen. 'October was our best month of webinars EVER. We had 9 webinars with some of the biggest names in the marketing world. These webinars receive thousands of views every month. And it is no surprise why.
BLOG MY CALLS | TUESDAY, APRIL 30, 2013
[Information] The 5 Biggest Developments in the History of Call Tracking Software
This information can be tied back to keywords (when Google passes that information), campaigns, sources etc. 'There are a lot of good call tracking companies out there. We don''t have exclusive rights on intelligence, cool features, or developments in the call tracking space. For marketers, more data is better. And on the 8th day.
BLOG MY CALLS | TUESDAY, APRIL 30, 2013
[Information] 5 Steps to a Really Good Mobile Click-to-Call Campaign
On the other hand, a call tracking number can provide you call data, conversation analytics, close rate data, conversion rate data, marketing ROI information, agent sales performance data, and a host of other information. 'According to xAd, over 50% of mobile searches result in phone calls. There will also be more misspellings.
B2B LEAD GENERATION BLOG | MONDAY, MAY 21, 2007
[Information] B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People
simple phone call can generate plenty of useful information. Use this information to refine your message to identify more leads just like your best customers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. This is particularity true in small companies.
B2B LEAD BLOG | FRIDAY, JULY 6, 2012
[Information] Friday Wrap-up: This Week in B2B Marketing Tips
Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! B Testing Email Marketing Strategies – A Quick Guide. B Testing Email Marketing Strategies – A Quick Guide. Read on.
FEARLESS COMPETITOR | THURSDAY, MARCH 22, 2012
[Information] Find New Customers Helps Businesses Keep SCORE to Improve Demand Generation
More information about the Find New Customers SCORE Demand Generation Program can be found at [link]. New Demand Generation Program from the lead generation company Find New Customers, uses Innovative Methodology to Improve Qualified Lead Generation, Increase Conversion Rates and Make More Sales.
DELICIOUS B2BMARKETING | MONDAY, APRIL 4, 2011
[Information] 4 Content Strategies for B2B Corporate Blogging
Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers. Are you a Search Engine Watch Member? am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are.
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 29, 2013
[Information] Memories From Eloqua Experience 2013 (Slideshow)
We shared three days of memorable content, information exchange, and networking. 'by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. The event was special thanks to you, our community. Memories From Eloqua Experience 2013- San Francisco from Eloqua.
HUBSPOT | FRIDAY, JULY 15, 2011
[Information] How Google+ Makes Social Email Marketing Even More Important
You can even share a piece of content or information straight from your email inbox! If I receive an email pertaining to marketing information, I will likely share it with my fellow HubSpotters. Here is how Google+ has made socially optimized email marketing even more essential for marketers. Your Inbox Has Become Even More Social.
WINDMILL NETWORKING | MONDAY, JUNE 18, 2012
[Information] Merging Social and Mobile to Maximize Your Reach
Your personal site should not only have all of your relevant business and contact information, it should also have links to your personal and business social media accounts, giving the recipient instant access to connect via LinkedIn, “like” your page on Facebook, follow you on Twitter, and share your content. Build an optimized mobile site.
EB2BLEADS | THURSDAY, JANUARY 5, 2012
[Information] How Blogging For Lead Generation Works
Blogs on the other hand are a live feed of content that can be quickly and consistently updated just like a live conversation to; Provide articles listed in a chronological order organised in themes or categories that provides a useful archive of information. Now though, blogs have become much more than that. The same goes for blogging.
WEBMARKETCENTRAL | TUESDAY, NOVEMBER 10, 2009
[Information] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?
KOMARKETING ASSOCIATES | THURSDAY, MAY 24, 2012
[Information] 4 Ways B2B Marketers Can Grow Their Retargeting List Size
People often open and browse the newsletter without really dissecting the information or clicking through to the site. Retargeting (also called remarketing) is the act of serving display advertisements to users who have viewed specific pages on your web site as they browse other sites across display networks on the web. 4) Focus on the ROI.
SALES INTELLIGENCE VIEW | TUESDAY, AUGUST 30, 2011
[Information] CRM+ When Regular CRM is No Longer Enough
For example, it’s a no-brainer to have current contact information on a prospect, but what about a holistic view of how you’re connected through former reference customers? InsideView’s CRM+ provides just that to ensure all users are looking at the same information, improve KPI, and create more meaningful one-to-one relationships.
SALES INTELLIGENCE VIEW | TUESDAY, MAY 24, 2011
[Information] InsideView Brings Added Sales Intelligence to Users of SAP CRM
InsideView CRM Sales Intelligence dramatically improves sales performance by bringing together traditional business information from the world’s leading sources, breaking news and social intelligence about companies and contacts into a single window within SAP CRM 7.0. earning “Powered by SAP NetWeaver® certification status.
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 13, 2012
[Information] Is Content Marketing the New Branding?
Eric Schmidt, CEO of Google says every two days we create more information as we did from the dawn of civilization up to 2003. Branding is no longer a company logo, tagline and brand colors. Yes, it helps people identify with your company, but it doesn’t necessarily make them want to buy from you. Shouldn’t you be a part of that?
WINDMILL NETWORKING | TUESDAY, APRIL 5, 2011
[Information] 4 Great Ways to Get More Facebook Fans
In today’s world, giving out your company’s Facebook information can be just as important as giving out your phone number of email address. The need for quality, solid information doesn’t stop just because you’re on Facebook. If you think of Facebook as just a fun way to keep up with old friends, think again. Follow these 4 tips: 1.
HUBSPOT | TUESDAY, FEBRUARY 19, 2013
[Information] How Context Strengthens Your Entire Marketing Funnel
Ideally, you should be working to carry information and context about your leads throughout the different stages of your funnel -- minimizing as many breaks in your marketing chain as possible, and strengthening the impact of your marketing. When you think about your marketing funnel, how do you think about the work you do to optimize it?
WWW.BRAINSHARK.COM | THURSDAY, OCTOBER 31, 2013
[Information] Selling the Pitch: 3 Lessons for Sales Reps from the World Series - See more at: [link]
This series has had no shortage of unique and impressive statistics (not least of which is David Ortiz’ astounding.714 series batting average through five games), but what’s most important about all these statistics is the informed action that they have enabled the managers to take. Ideas Blog. Entire Site. Search. Disqus. close.
HUBSPOT | WEDNESDAY, FEBRUARY 23, 2011
[Information] Top 100 Marketing Blogs [HubSpot Hot 100]
When you're done adding blogs, click "submit" and the tool will start collecting information on all of the sites in your list. Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. Some of the ranking is determined from data from third-party sources like PostRank and Compete.
BIZNOLOGY | TUESDAY, SEPTEMBER 27, 2011
[Information] How to pitch a blogger
Who needs more information? willing to post but needs more information. Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? Just how do you pitch a blogger? First off, we see if we already know anyone. Who is spitting mad?
LEADERSHIP | THURSDAY, NOVEMBER 21, 2013
[Information] Interesting Infographics: How B2B Sales Has Changed
According to an infographic designed by the Maximize Social Media team, we need to view the internet as a “trade show” About 54% of B2B buyers start their purchasing process with informal research, especially research that surrounds their business obstacles. The outbound approach is too assertive. Then he contacts you.
VERTICAL RESPONSE | MONDAY, MARCH 31, 2014
[Information] How to Gauge Email Responses
If your customers associate your brand with a quality product and quality information, they are more apt to click on a link in the email. Use targeted lists to ensure you’re sending the right information to the right people, the more your readers want what you’re sending, the better chance you have to convert them.
BLUE FOCUS MARKETING | SUNDAY, JULY 8, 2012
[Information] MarketingSherpa Recognizes 13 Best Marketing Industry Blogs for 2012
The rapid rise of so many talented, innovative industry bloggers is a prime example of the importance of building strong, informed communities in the digital bazaar we all find ourselves in today. Blue Focus Marketing ® Earns MarketingSherpa’s Reader’s Choice Distinction for “Best Social Media Marketing Blog”.
HUBSPOT | FRIDAY, APRIL 22, 2011
[Information] Facebook's Like Button Turns One [Usage Data]
With more than 250 million people enaging with Facebook from other websites, it is clear that Facebook has quickly colonized information sharing and social interaction on the Web. Today, people want to be able to easily share information with one another. Facebook Like Button Usage Statistics. More than 2.5 retail sites use Facebook 4.
B2B VOICES | FRIDAY, MARCH 8, 2013
[Information] SXSW: We Still Need to Get Together in the Real World?
Meanwhile, virtually every study I’ve ever seen shows the most influential source of information in B2B purchases comes in the form of word-of-mouth from people the buyer knows and trusts. How ironic that 25,000 digitally connected interactive pros have to fly to Austin each year to network with each other and find out what’s new, right?
SALES LEAD INSIGHTS | MONDAY, DECEMBER 21, 2009
[Information] Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th
Are you responsible for B2B lead generation at a large company? The webcast will be moderated by Mike Wallen , CEO of the Lead Dogs and presented by Albert Springall , Senior Marketing Manager at Microsoft and B2B lead generation expert (yours truly) Mac McIntosh. However, as a result of the recent downturn, business buyers are being cautious.
HUBSPOT | FRIDAY, MAY 25, 2012
[Information] 8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns
While it may not be feasible to give out personal account information to an early stage lead, once a lead has successfully moved down the funnel, give them access to connect with an individual sales person. And you know when it's particularly juicy to know that information? Simple Ways to Integrate Your Social Media and Lead Nurturing.
THE TOP LINE | MONDAY, MARCH 14, 2011
[Information] Good lead generation campaigns are much more than a shot in the dark
Even without additional information, they could probably guess the student’s sex–and assume that he or she was a sophomore in high school. The letter writer had sufficient information to recognize that the main marketing messages wouldn’t resonate. I have a friend with a son who is a sophomore in high school.
SOCIAL MEDIA B2B | MONDAY, DECEMBER 2, 2013
[Information] B2B Experts: The Difference Between Social Media and Content Marketing
Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. We have always needed to find ways to convey important information in useful and entertaining ways. Below are their answers to this question.
WINDMILL NETWORKING | THURSDAY, JUNE 21, 2012
[Information] Secondary Customers: Talkers, Influencers and Social Media Power Users
make sure I send them a stream of useful information and when I share a post that speaks directly to them, they re-tweet me sending more traffic to the post or product I am promoting. In my last post I shared the 7 questions that you need to ask to locate your target audience on social media platforms. m a social media power user.
SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 7, 2012
[Information] Savvy Week in Review: September 7
This is a great list of tips to inspire and inform. Can you believe it's already September?! As we all savor the last official moments of summer (even as we've moved into autumn mode), make sure good reads are on your to-do list. We've pulled together our favorite ones of the week here. Sit back, relax, and enjoy! Had no idea.
SAVVY B2B MARKETING | WEDNESDAY, DECEMBER 1, 2010
[Information] Savvy Speaks: How To Choose a Marketing Provider
Does the candidate produce informational content that isn't focused on selling but instead delivers value? Before the Thanksgiving holiday, we talked about what we look for in the perfect client. Today's follow up question is: What tips would you give to a B2B brand trying to find the perfect marketing provider. Does she seem knowledgeable?
ENGAGE | TUESDAY, MARCH 15, 2011
[Information] What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t
Sure, their sites are also dotted with social media icons, but priority #1 is on getting someone to hand over their coveted contact information. I f you want to have one of the most-read blogs in all of content marketing, the formula is actually pretty simple. All you have to do? Write 2.4 years. Think you have the stamina ? posts per day.
WRITTENT | MONDAY, FEBRUARY 10, 2014
[Information] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
Curated and well-researched information is useful. They save your readers’ time and solve your potential customers’ need for information. Aim to be the best informational resource in your industry, and you’ll outperform your competition. 'So here you are – thinking about your blog strategy and what the results could be.
B2B LEAD BLOG | MONDAY, APRIL 15, 2013
[Information] $3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management
If this rep is managing 50 accounts — and the only contact information exists on a spreadsheet he controls — if he walks, he’s leaving with a business asset worth $3.5 'I just had the pleasure of speaking to a crowd of nearly 300 B2B marketers on the topic of “Tips and Tricks to a Great Set of Lead Data.”
WRITTENT | MONDAY, JULY 15, 2013
[Information] Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
Call it an era of abundance, information obesity, or the content arms race, but the truth is that it’s much harder than it used to be to build an audience. '“If you write great content, people will find it.” Over 2 million blog posts are published to the web each day. Reach Your Tipping Point. Earn Your Right to Distribute. Post Often.
MARKETING INTERACTIONS | FRIDAY, OCTOBER 29, 2010
[Information] Wise and interesting words
Because the Marketo system continually analyzes all the information collected by your revenue model, it can intelligently forecast or project results for programs over time. They've culled the data that can be used most effectively to inform your marketing strategy as a real-time visibility component from your execution platform.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, JUNE 4, 2013
[Information] Example of a LinkedIn Strategy That Gets Big Payoffs
see myself as an information concierge. constantly look for good information that my prospects and customers would want to read – and share it with them via updates and Tweeting. 'While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! of everyone else.
HUBSPOT | FRIDAY, OCTOBER 18, 2013
[Information] Why Your PR Isn't Working (and How to Fix It)
It''s information that''s beneficial to an industry or a whole host of readers. 'In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Hired a new executive? Write a press release. Painted a wall in your office? Be remarkable.
MODERN B2B MARKETING | FRIDAY, JULY 13, 2012
[Information] Six Steps to Keep Your Content Marketing Squeaky Clean
Your customers and prospects will be looking for thought leadership about the current industry climate, and they will be looking to you for up-to-the-minute information. by Dayna Rothman I have been working on a project to clean up our content at Marketo and the idea for this blog post leaped to my mind! Step 2. Step 3. Step 4. Step 5.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 13, 2011
[Information] How B2B Sales Cycles Are Changing
Prospects can find information, ask questions online and learn more about a brand than ever – sometimes before even seeing it, knowing where to buy it or communicating with the organization that offers it. by Carol Fox As Dylan wrote, “The times, they are a-changing, and B2B sales cycles are no exception. B2B Sales b2b marketing
HUBSPOT | FRIDAY, AUGUST 26, 2011
[Information] 17 Things Marketers Should Delete From Their Facebook Strategy NOW
While Facebook makes it a lot more difficult to clutter your Page these days, try to keep your Page focused and only include tabs that provide valuable information and content. Now with over 750 million members, there's no doubt that Facebook should be a part of your business' social media marketing strategy. Photo Credit: brittgow.
MODERN B2B MARKETING | TUESDAY, APRIL 19, 2011
[Information] 9 Twitter Tips for B2B Marketing Success
Spread valuable information – One of the ways Twitter adds to an effective B2B marketing campaign is its ability to share your message with a large number of people in a short amount of time. This doesn’t leave room for unessential information or excessive self-promotion. The same holds true when developing strategies for Twitter.
SAVVY B2B MARKETING | TUESDAY, DECEMBER 15, 2009
[Information] What to Consider Before Your Web Site Launch or Redesign
To help our clients overcome these issues and access all information from one spot, we are investigating the development of a dashboard. David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. How has B2B site development evolved over the past year or two? Can you share a few tips?
BIZNOLOGY | FRIDAY, OCTOBER 28, 2011
[Information] Are Local Websites Like the Internet’s Old Gray Mare?
Well, some data I picked up from a post over at Search Engine Land regarding a Harris Interactive study conducted with CityGridMedia said the primary way that people get local information is through search. Why would one era’s online image and presence of a merchant suddenly be the information source of last resort? Why is that?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 12, 2010
[Information] Wikileaks: Truth and Consequences
The prospect of being WikiLeaked will turn nations inward; open sharing of information between countries will decrease. Even if you despised a cause or a government, could you personally make a decision to reveal information that could cost an innocent human life? Exposing gossip and information that simply embarrasses is sensational.
MARKETRI | THURSDAY, JANUARY 24, 2013
[Information] How Young Professionals Can Advance Their Career Through Thought Leadership and Subject Matter Expertise
Thought leadership is simply providing content that your clients and prospects will find useful and informative. Be sure to share the information with partners, coworkers, and via social networks like LinkedIn. Young professionals may find themselves thinking, “What is this marketing stuff? don’t have time for this!”
THE TOP LINE | THURSDAY, NOVEMBER 17, 2011
[Information] Enabling health care delivery in the community
As the speakers noted, technology can help providers deliver the right information at the right time without requiring a separate home care visit. And, equally important, technology helps strengthen connections between the patient and the care team by facilitating the exchange of information each party finds valuable.
DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 23, 2012
[Information] Quick Tip: Increase Conversions – Build Out Your Services Pages
Yet, the content is also informative enough so you know what this company offers: custom thermoforming design, prototyping, mold-making and packaging. Tweet When SMI Powders contacted me years ago, they wanted help getting leads from their site. ten second look at their site, and I knew exactly what the problem was – no content.
INBLURBS | MONDAY, JANUARY 9, 2012
[Information] Eight steps to steal laser target traffic from eBay
Sixth: Setup a lead nurturing process to keep your audience informed, but do not bother them only with sales offers. In the past years eBay is an established platform to buy and sell goods. Millions of people day visit eBay to research and to buy products. But there is another side of eBay. But there is good news for businesses.
LEADSLOTH | WEDNESDAY, SEPTEMBER 1, 2010
[Information] Learn Holistic Lead Nurturing
There is more information available online and in social networks, and sales people get involved at a much later stage. Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 23, 2012
[Information] Why B2C and B2B Marketers Both Watch the Automotive Industry
Two-thirds of car shoppers rated the Web as the most helpful source for information, outranking even family and friends. by Jesse Noyes | Tweet this General Motors made big news this week when they said – just ahead of Facebook’s big IPO – that they were taking their $10 million budget for Facebook ads elsewhere. for instance.).
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 22, 2013
[Information] Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
The “smart systems” group aims to build sophisticated technology that can automatically gather information, identify the best response, create the appropriate programs, and present them to marketer for approval. Infusionsoft today announced it has acquired social lead generation vendor GroSocial. It will continue to operate independently.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 7, 2012
[Information] BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify
These include a $350 “Document License” for one user for a single document, a $70,000 “Information Access Server” allowing unlimited users to access a single document (usually over a public Web site), and a $3,000 “Extranet Server Concurrent License” that allows one external user at a time to read documents on an $18,000 “Extranet Server”.
MARKETING GENIUS BLOG | TUESDAY, FEBRUARY 2, 2010
[Information] Top 10 Demand Generation Metrics
Of course, eventually the buyer is in control, so the main thing you can do is provide the prospect with all necessary information at exactly the right time. Recently, I gave an introduction to Demand Generation Metrics an article that described a general approach to compiling demand generation metrics. Demand Generation Metrics. Raw Leads.
INBLURBS | TUESDAY, JANUARY 17, 2012
[Information] Get social to get found from your future customers
Moreover effective lead nurturing is also a communication process with the future client in which the lead receives helpful and valuable information too. Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages.
DIANNA HUFF - B2B MARCOM | SUNDAY, AUGUST 14, 2011
[Information] Take the Grunt Work Out of Monitoring Social Media with mBlast
And, instead of giving you a generic score, the way Klout does, it shows you, via graphs and other information, just how influential people are on given topics. Tweet In the old days, monitoring the media meant you’d read various print and trade publications (which usually were a finite number) and get to know reporters and editors.
WEBBIQUITY | MONDAY, SEPTEMBER 12, 2011
[Information] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
Deftly weaving in a dinner analogy to social media, Jeremiah Owyang compares Twitter to shish-kabob (bite-sized morsels of information) that are tasty but need to be supplemented by “steak –infographics, Slideshare presentations, blog posts–and topped off with online video for dessert. What should I monitor for? But 44.24
FUNNEL FOCUS | TUESDAY, APRIL 20, 2010
[Information] Demand Generation Unifies Sales and Marketing
In a B2B complex sale, the sales cycle is lengthening as more people become involved in the decision and information is made available from a growing array of online resources. That’s a lot to digest, so let’s break it down. Demand is a qualified, active interest in your company’s offerings that results in increased sales.
B2B MARKETING TRACTION | THURSDAY, DECEMBER 13, 2012
[Information] 6 New Ideas for Your 2013 Marketing Plan
Get real and give buyers valuable information. What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year. When you write your marketing plan for next year, keep in mind that much has changed. Read my previous post, If There’s One Thing Constant About Marketing, It’s Change.)
CONTENT MARKETING FOR BI | TUESDAY, MARCH 9, 2010
[Information] White Paper Format: Fact or Fiction?
But I also feel shorter papers may not do the topic justice and may not give the reader the information they need to help build their business case. White papers are still one of the most popular marketing tools for BI and high tech companies, among others. Proof positive is that I just finished my fifth white paper in almost as many weeks.
BLOG MY CALLS | WEDNESDAY, FEBRUARY 5, 2014
[Information] 11 Things You NEED to Know About Call Tracking
It''s fun, informative, very useful, and incredibly addicting. '1) It''s been around for a while. Call tracking is not new. It''s been around for 15 years or more. Companies have been using call tracking numbers to track the effectiveness of various marketing tactics for a long time. It isn''t a new technology. 2) It doesn''t hurt SEO.
MODERN B2B MARKETING | MONDAY, AUGUST 13, 2012
[Information] The 8 Step Guide to Making your First Local Event a Massive Success
Location based information. by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). There are basically three main reasons why companies do events: To Generate Leads.
TRADESMEN INSIGHTS | TUESDAY, JUNE 8, 2010
[Information] Awareness of Twitter Has Exploded: Great Way to Reach the.
It is filled with rich information that can help guide the use of Twitter for your agency and its clients. Twitter users frequently exchange information about products and services. Over the past year, the leading traffic generator to my blog has been Twitter. Twitter is more of a broadcast channel than many realize.
WORKFACE | MONDAY, JULY 30, 2012
[Information] Human Availability & Website Visitors = Great Investment
Data released last week from a GetSatisfaction internal study found that for nearly 90% of consumer respondents, a company’s website – not a social network – is the preferred place to research products and find information that leads to purchasing decisions. The Internet has made buyers much more sophisticated. With 2.2
LEADER NETWORKS | WEDNESDAY, SEPTEMBER 23, 2009
[Information] When Legal and Social Media Programs Collide
Even though social media takes an informal tone and is more interactive, this does not mean off the cuff posts are a good idea as they could impact stock price and other aspects of the company financial. Blog posts and all other public displays should be treated with the same rigor as any other form of information disclosure.
LEADER NETWORKS | TUESDAY, SEPTEMBER 7, 2010
[Information] Social Media Has Changed The Business Buying Process.
This annual study explores how social media is impacting business by better understanding how business leaders use social media and social networks to support and inform their decisions. by Vanessa DiMauro and Don Bulmer But How? We are pleased to announce the launch of the 2nd annual New Symbiosis of Professional Networks research study.
READYPULSE | MONDAY, OCTOBER 28, 2013
[Information] Increase SEO – The Do’s and Don’ts of Content Marketing
In short, the theory goes that corporate websites need to offer useful information – rather than purely promotional material – if they want to sell to people on the web. Content marketing is simply that: marketing with information. Content marketing is about offering information people want. What is content marketing? DON’T.
B2B MARKETING SAVVY | TUESDAY, SEPTEMBER 22, 2009
[Information] Tweet “Type” as a Means for Threading the Approval Needle
While a very reasonable starting point, these inherently carry a process driven thru some corporate legal step to validate claims, monitor information for appropriate disclosure, etc. Whether governance is driven by a management or legal process, questions related to Twitter boundaries are sure to quickly surface. Welcome!
HUBSPOT | WEDNESDAY, SEPTEMBER 21, 2011
[Information] 4 Simple Ways to Optimize Your Website for Local Search
It’s vital that you maintain consistency in how you describe your company, list your address, and provide other company-specific information. Your website should include your company contact information in your footer so the local listings you have worked hard to build can recognize your business. Page Titles. Meta Description.
HINGE MARKETING | MONDAY, MARCH 24, 2014
[Information] 5 Things Every Managing Partner Must Do To Drive Organic Growth
The answer is simple: people are increasingly heading online to gather information. Whether they’re educating themselves on the issues, finding and evaluating new vendors, looking for insight from colleagues, or searching for a new job, a wide range of information is easily available online. Focus on fewer markets. Provable.
TRADESMEN INSIGHTS | MONDAY, JULY 2, 2012
[Information] Ways to Optimize Your Blog for Professional Tradesmen
Professional tradesmen are always on the go, and I want to make sure they get what they want in short concise bits of information. For those of us who write blogs, we do it with the sole purpose of sharing insights and tips that hopefully make your job easier. Make your posts easy to read - use headings and bullet points.
DIGITAL VOICES | TUESDAY, AUGUST 20, 2013
[Information] Applying the Scientific Method to Proving Social Media Results
Twitter, Facebook and LinkedIn give you this information on any link based post, so it is easy to track your performance on either a post-by-post, weekly, or monthly basis and refine your social posting strategy based on your performance. 'There’s no way around it - there’s a problem with measuring our social media efforts.
DIGITAL VOICES | FRIDAY, JUNE 28, 2013
[Information] This Week in Digital Strategy 6.28.13
One in three shoppers will use their smartphone to find product information instead of asking an employee. 'Happy Friday, everyone! This week provided some great insights into the world of digital strategy. Get the full scoop in the roundup below. Ways in Which Mobile Coupons Help Businesses via Zeebric.
THE FORWARD OBSERVER | TUESDAY, MARCH 12, 2013
[Information] How B2B Companies Can Avoid Marketing on Lowest Price
Measuring your impact on your customers success is also a competitive advantage – it’s based on information not easily obtained by your competition, and the impact can offset lower prices or discounts they might offer to steal your business. But in fact, the reverse is true. 22% of B2B customers are engaged, and only 13% are fully engaged.".
KOMARKETING ASSOCIATES | WEDNESDAY, DECEMBER 5, 2012
[Information] 4 Ways to Evaluate Keyword Intent
There are a lot of really interesting and informative conversations happening. We all know the backbone of any good SEO program is selecting the proper keywords to target. What does a company offer and what keywords do customers use to search for it? While a keyword may seem valuable on the surface (i.e., Search Result Content. strategy.
BUYEROLOGY | FRIDAY, FEBRUARY 11, 2011
[Information] The Future of Blogging
It is an informative collaboration of ideas and highlights some key trends associated with the issues of blogging. Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B Blogging Trends in 2011. A nice effort from Tony Karrer and Tom Pick!
BUSINESS GROWTH DEVELOPMENT | THURSDAY, APRIL 21, 2011
[Information] What is a CRM system really used for ?
So the the first key to building relationships with prospects and customers is to understand what is really important to them, so your CRM system should help you do that by allowing you to attribute each contact and company with information that can segment (characterise) your contacts into groups with shared values and interests.
VOICE-BASED MARKETING | FRIDAY, MARCH 21, 2014
[Information] What We Learned from Cars.com About the Sins of Digital Marketing
Before marketing and sales teams congratulate themselves too roundly for the leads they generate, they should be doing everything possible to ensure that those leads become sales, and that means routing inbound leads to the most qualified sales rep and ensuring that they have all the information they need to turn that lead in to a customer.
VIDYARD | MONDAY, NOVEMBER 11, 2013
[Information] The Future of Video Marketing: My Top 10 Predictions
Inform the media of an event. Video marketing platforms can help with detailed, accurate information about your video assets and soon every marketer will consolidate their video analytics with marketing automation and CRM data. The future of the Internet is television. There has been a shift in living room media.
MARKETING ACTION | WEDNESDAY, MARCH 12, 2014
[Information] B2C Email Marketing: When and Why to Discount
Provide brief information about the store, emphasizing benefits; outline when and why you will send messages. Given the target audience, it may be too soon to deploy any kind of questionnaire, but you might want to test something simple that gathers more information. Information about the customer loyalty program. Send #4.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 21, 2011
[Information] Eight Scintillating Lessons from SXSW
He took a direct shot at Malcom Gladwell’s claim that the “revolution will not be tweeted by stating that social media does enable social change through synchronized information, documentation (ability to get the word out), and coordination. I heard a story about a business man who had a half-day layover in Paris.
E-LIGN | THURSDAY, MARCH 20, 2014
[Information] The 2014 Digital Marketing Ecosystem
The benefits of a CRM are numerous but common reasons for the investment are: visibility to sales activity, central location for customer data, efficiency of forecasting, and ability to work share more information with marketing. 'Originally posted on LinkedIn by Cody Ward. love this graphic above by Scott Brinker. Basic questions.:
MODERN B2B MARKETING | TUESDAY, OCTOBER 29, 2013
[Information] The 8 Lead Nurturing Tracks You’ve Never Heard Of
Discover missing information about visitors to your website, webinar attendees, and content downloaders. Ask them to submit forms that fill in the missing information you need to qualify them for sales. 'Author: Sam Boush It’s tempting to build lead nurturing streams around your major campaigns—and stop there. Revive sleeping contacts.
SOCIAL MEDIA B2B | THURSDAY, JUNE 2, 2011
[Information] How B2B Companies Can Use Google +1 for Recommendations
Instead of updating a Facebook profile one time or leaving a trail of likes on sites across the web, the Google +1 shows up when people are looking for information using search. Google just announced the +1 feature to bring social recommendations to search. The +1 is meant to be an additional cue to get users to click on search results.
HUBSPOT | MONDAY, JANUARY 9, 2012
[Information] How to Revitalize Evergreen Content for a Lead Gen Boost
It's not a press release, a blog post commenting on a hot news item, or a snippet of product information that could change with your next round of updates. If an older piece of content, say a blog post, was very popular upon its first launch, continue to update it as new information becomes available. Update Your Most Popular Content.
HUBSPOT | THURSDAY, SEPTEMBER 5, 2013
[Information] Everything You Need to Know to Get Started With Pinterest for Business
While these aren''t hard-and-fast rules, the data can give you a general direction to take -- and after a while, you''ll have concrete data about your audience to inform your future Pinterest posts. 'Getting started on a new social network -- regardless of what it is -- can sometimes feel incredibly daunting. There''s no strings attached.