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  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Information] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    While the corporate website is still key for factual product information, it’s safe to assume that consumers will continue to lean on each other to make decisions –not listen to the bombardment of marketese. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Information] Before & After: 6 Lessons From Mary Meeker's Presentation Makeover
    De Cubber used a visual hierarchy to give the information more structure -- and ultimately make it easier for everyone else to understand what data is most important on the slide. The goal here is to make it as easy as possible for your viewer to digest the information. Stars: They''re just like us! Lesson 1: Use Consistent Colors.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 19, 2015
    [Information] 5 Best practices of trade show lead qualification
    But what happens after an individual visits a booth, and has their badge scanned or their information recorded in some other way by the exhibitor? But the actual amount of qualifying information is usually not satisfactory to sort the potential leads from the unlikely leads. This is closely followed by branding and customer engagement.
  • LEAD LIAISON  |  MONDAY, NOVEMBER 21, 2016
    [Information] Lead Liaison and Citrix’ GoToWebinar Join Forces
    Users manage details of the event by incorporating data from Prospects’ information and behavior with its powerful tools, such as landing pages, forms, emails, postcards, gifts, print material, etc. For more information, visit [link] or call 1-800-89-LEADS (895-3237). What could be more efficient than that? About Citrix.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Information] How to Apply the Scientific Method to Professional Services Marketing
    Think of this step as absorbing as much information as you can around the topic. Online marketing for professional services has recently become more of a science than an art. This stems from the abundance of data at our fingertips and our ability to measure, process, and analyze this data instantly. However, all is not lost.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Information] Marketo’s Take on Salesforce.com’s ExactTarget Acquisition
    We believe that marketing is undergoing a deep transformation driven by large-scale trends such as the rise of self-directed consumers and broad and instant availability of information online. Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Where marketing is going. Best-of-breed marketing solution.
  • ANNUITAS  |  TUESDAY, MARCH 5, 2013
    [Information] Email Deliverability Drives Revenue
    Need more information on how to get better with deliverability? Getting to the inbox means at least you have a chance at driving revenue. However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. What does deliverability mean for a B2B marketers?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Information] A High-Level B2B Marketing Budget Breakdown
    first-touch, last-touch, or multi touch attribution), but whichever you choose, seeing that end result can inform your budget decisions so you can  allocate budget to the most effective channels. Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth. Paid Advertising: 20-30%.
  • HUBSPOT  |  SUNDAY, JUNE 16, 2013
    [Information] Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
    The dashboard will allow users to update information, such as website URL and phone numbers, across Google Maps and Google+ all at once. With access to all of the important aspects of Google+ in one place, marketers will be able to better manage their ad campaigns, content, and public information -- making all of our lives much easier.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, MAY 27, 2011
    [Information] Who cares about marketing data?
    In a recent survey conducted by Patricia Seybold Group and the Information Technology Services Marketing Association ( Survey on Data-Driven Marketing, March 2011 ), more than 100 marketers reported what types of marketing data most interested heads of other departments.  Type of Data. Top Choice For: Customer Data. Sales Accepted Lead Data.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Information] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    To mitigate communication challenges, JetBlue set up a robust internal network to keep all social media teams informed and get information to and from every airport efficiently. But Laurie''s team empathized with their customers on Twitter, informed them, and tried to help whenever they could. JetBlue No big deal! Social Media
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 28, 2013
    [Information] DMA 2013: Top Takeaways for B2B Marketers #DMA13
    My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased. I was lucky enough to be able to do all of those things and, as always, I came away from the conference with some great information to bring back to the KoMarketing team and our clients.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 27, 2016
    [Information] ‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns
    If you’re taking the time to create a compelling social media post about an upcoming event, sale or promotion, for example, it’s fairly easy to tweak that information into a corresponding email or blog. Find and present information that’s relevant to your audience, perhaps helping followers solve a problem. billion.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 12, 2013
    [Information] B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising
    If the information appears to be from a reputable source, the article may ultimately influence a prospect’s purchase. Tweet As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. Question #1. Promoted tweets?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Information] 6 Essential Social Media Lessons From Top Executives
    The more information you offer up about your professional background and who you are as an individual, the stronger your credentials will be, and the more trustworthy you’ll come across. Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. And guess what?
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Information] Copywriting 101: The Principles of Irresistible Content
    If you have no choice but to get into bits per second and gigabytes, inform the reader what you’re talking about using simple terms. Make an offer: Discount, bonus, free information. Highlight value: Get your informative report, join our exclusive community. “I can’t write.”. It’s also a fat slice of baloney. You won’t write?
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Information] The Secret To A Better Customer Experience
    Most marketing personalization today utilizes stated customer preferences (80%) and purchase history (68%) but in the future, marketers will look to social sentiment (79%), contextual behaviors (77%) and inferred emotional states (53%) in addition to time of day/week (73%) and location information (59%). The Age of Personalization. Strategy
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Information] B2B Content Marketing Execution: We’re Not as Mature as We Think
    To create content that attracts and builds customer relationships throughout the customer life cycle, B2B marketers must make a fundamental shift from focusing on features and benefits to delivering valuable information that drives business results. July 16, 2014. Because of this, they fail to retain customers or win their long-term loyalty.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Information] How to Track, Analyze, and Improve Your SEO Strategy
    There are several free and paid tools out there that will let you compile this information if you don't already have a handle on these metrics. Now that you've established these important baseline metrics, tie all of the information together by looking at your closed-loop analytics. Establish Your Baseline Metrics. What do you do?
  • VIDYARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Information] 10 Ways Small Businesses Should Be Using Video (with Examples!)
    In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Here it is! There isn’t much more preamble needed, really (if you’ve read the previous post, that is). So let’s dive in. 1. Introduce Yourself.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 25, 2016
    [Information] Your Business Newsletter: What’s Your Brand Personality?
    It should include tips and information that invites your prospects and clients to take action. When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 4, 2012
    [Information] Most Marketers Failing to Plan in Advance [CHART]
    Centralizing the planning and collaboration of campaigns, regardless of complexity, can provide better visibility to marketing, sales as well as senior management teams and drive better decision making by connecting the right people to the right information at the right time. Were they truly planning them at all?
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Information] How to Create Marketing That's Actually Helpful [Printable Checklist]
    For companies, Jay says the only way to truly stand out amidst this information overload is to either be amazing (“Be like Zappos!”), which can be hard, or be useful -- a much more practical option. PCH didn’t fetch all the information to create the app from scratch. Except, of course, you don’t charge.) Here’s what it looks like.
  • TYPE A COMMUNICATIONS  |  MONDAY, NOVEMBER 10, 2014
    [Information] Want to Keep Your Marketing Job? Why You Must Embrace Change to Survive
    Marcus Sheridan talks about The Honest Economy , how transparency separates the teachers from the information hoarders. November 11, 2014. How buyers buy has changed how we need to think and act as marketers. But apprehensive marketers are holding onto traditional practices. We’re scraping for dollars, resources and respect. Living in Beta.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 1, 2015
    [Information] 3 Simple Rules for a Winning Fall B2B Marketing Campaign
    To decide what type of content to create, ask yourself what information you want to gather or share. Different content types lend themselves to collecting or sharing different kinds of information. It’s September 1st, and that means it’s time to start thinking about a whole new season for marketing. Find an authentic reason to share.
  • BIZIBLE  |  MONDAY, FEBRUARY 15, 2016
    [Information] How to Use B2B Referral Marketing to Gain New Customers
    Providing results , data and proof of success from your customers shows that what you’re offering is valuable and good quality, this way your new customers will have information to fall back on. The key to success for your business is attracting new customers, while maintaining your existing B2B clients. Crafting a Strong Relationship.
  • LEAD LIAISON  |  TUESDAY, JANUARY 26, 2016
    [Information] Taking the Next Step after Implementing Marketing Automation
    Try offering valuable information and educational content to encourage leads and get them excited about what is to come. As important as planning is to the success of marketing automation , it’s also important not to drop the ball after a marketing automation campaign is implemented. Begin with Micro-Campaigns. Sourcing Good Content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 25, 2016
    [Information] 5 Reasons I’m Unsubscribing to Your Emails
    Customers won’t take you seriously – and certainly won’t feel confident giving you their credit card information – if your emails look like no one’s touched them since we were all trying to figure out the many mysteries of Lost. 2. Because now’s when I most feel the URGE TO PURGE. Don’t do it!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Information] The Art of Marketing: 6 DIY Design Projects to Try
    How do they organize the information? While science can inform us at every step along the way, it can''t actually do the work for us. As co-founde r & CCO of Visage, Ross Crooks, noted in a recent blog post , " By visualizing information, our brains can synthesize and retain content more effectively, increasing its impact.
  • BIZIBLE  |  TUESDAY, JANUARY 12, 2016
    [Information] Do Lead Conversion Rates Go Down On Fridays?
    This is great information, but alone, it isn’t enough to change our media plan for Fridays. For marketers in companies that have sales teams, it makes sense that weekends aren’t a great time to be driving a ton of leads. They’re just not well suited for the marketing/sales process. Weekdays vs. Weekends. Measuring Efficiency.
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Information] 7 Helpful Resources Every Email Marketer Should Bookmark
    To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called " dead ," " not dead, evolving ," and even " dead, again."
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 7, 2015
    [Information] Sponsored content and the economics of trust
    For as little as $5/month you can show your appreciation of the content on {grow} and also gain access to behind the scenes information and insights. For more information, click here. . For more than two decades, I have read The Harvard Business Review. It has attracted some of the greatest business writers in history. felt betrayed.
  • MARKETRI  |  FRIDAY, AUGUST 3, 2012
    [Information] 5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
    This could link to a v-card or your social media profile so contacts can add your information to their contacts or add you as a LinkedIn connection before you even leave the event! I don't know how I ever lived without my smartphone. Here are the best tips that I've found: 1. Social media on the go. Mobilize your blog. Use QR Codes.
  • HUBSPOT  |  MONDAY, APRIL 16, 2012
    [Information] 7 Smart Sales Applications of Marketing Intelligence
    Marketing collects a lot of information about the leads they generate, much of which is made available to Sales to make their jobs easier. But it doesn't do much good if nobody actually, well, uses that information. Sales Applications of Marketing Intelligence. 1) Leverage prospects' social media profile information.
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Information] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    Information Era. If your website provides substance, you’ll establish a reputation as a trustworthy source of information. Guest post by Celina Conner. It’s very rare that anyone prefers the packaging of an item to its contents. So while appearance is important, content is still king. Will it be a hit or miss? Conclusion.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 9, 2011
    [Information] 22 Effective SEO Tips to Optimize Your B2B Website
    Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Within one hour of us uploading a  demand generation white paper for our company, we received a Google Alert informing us that Google picked it up on Scribd. Now that’s quick! Blogs have both. Don’t rely on Google.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Information] K’s Top Five for the Week – March 20
    Hope you find this week’s picks to be helpful and informative. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. So does it?
  • SAZBEAN  |  FRIDAY, JANUARY 21, 2011
    [Information] The “ME” in Social Media is not about You
    Remember what the “me&# needs are The “me&# needs of your company aren’t just marketing and advertising, you’re also getting valuable feedback and information for sales, customer service and product development. The “ME&# in social media refers to individual consumers, not to you personally.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Information] Tim’s Top 10 Tips For The Bestest Website Ever
    They always have the best, most up-to-date and accurate information. Today Tim is back on the blog to share his 2nd post in his monthly blog series. Let your nephew design your company’s new logo. That kid’s seen plenty of logos on the interwebs, and he’s been using the Photoshops for 3 months! 2. Simple math. You need one.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 16, 2015
    [Information] Event Wallet: Making an impact at Event Tech Live
    An informative talk. If you would like to know any more information about Event Wallet please call James on 07786223669 or email james.wood@event-wallet.com. If you were at Event Tech Live this week it’s very likely that you’ll have bumped into Oscar the Robot. So how did we do it? strong central theme. The #ETL15 feed was ON FIRE.
  • HINGE MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Information] Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms
    They guide visitors to provide contact information and other relevant lead-capturing data. Offers should be included wherever potential clients might run across information on your services or other content you’re presenting. Keep forms to about three basic pieces of information, such as name, email, and industry. Emails.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 28, 2015
    [Information] How much should you pay for a sales lead?
    If you put this information in a spreadsheet and play with it, you can quickly see how much leverage there is on the back-end, meaning after the inquiry has come in and you are working it through qualification and nurturing. A few efficiencies on qualification rate and conversion rate work wonders on campaign ROI. Lead qualification rate.
  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Information] An Intelligent Approach to Influence Measurement
    The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores. This information can be imported into CRM and marketing automation packages, easing what is usually a laborious manual process.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Information] 17 Compelling Stats That Make the Case for Smarter Site Design
    Source: Econsultancy ) ( Tweet This Stat! ). 7) 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications. As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 16, 2015
    [Information] 5 Most Important Revelations from Latest Data Management Platform Report
    In essence, paying for third party (from branded data providers) isn’t necessary in scenarios where marketers can leverage data already in their current systems like CRM customer information. We wanted to see what the marketplace has learned about DMPs and what their feelings are associated with the technology on the whole.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Information] B2B Social Media - What to Look For Before You Leap
    To get a company's product information, prospects had to engage directly with a sales person. Artillery B2B Marketing Blog > The Forward Observer When properly implemented, social media can help B2B companies develop early-stage prospect relationships, nurture leads, speed up the sales cycle and deepen customer relationships.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Information] How Credit Unions Can Use Inbound Marketing to Grow and Retain Membership
    To get found by the people you're looking for – you need to provide the information they're looking for.­. When you publish good content online that provides informative, engaging answers to those questions, you're positioning your credit union as a subject matter expert. Are you getting your share? Here's an overview: Get Found.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 26, 2011
    [Information] Do We Need Generally Accepted Marketing Principles? – by Steve Gershik
    While it’s easy to find information on the Web today about technology, and consultants who focus on process are rampant, there is less information available on how to attract, hire, train and retain the best people to make your demand generation efforts successful.  We’re honored to bring you insights from him.
  • WEBBIQUITY  |  TUESDAY, MARCH 19, 2013
    [Information] 23 Expert SEO Link Building Guides and Tools
    Leave fresh, useful and informative comments and create a backlink to your website.” In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links?
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Information] 6 Tips for Understanding the B2B Business Decision-Making Process.
    It helps organize information and sets expectations with the reader. Become a trusted source of information and content for your industry and the challenges its professionals face. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. Why buy?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 7, 2015
    [Information] Tivoli Gardens Creates Digital Magic With An Omni-Channel Approach
    As part of this omni-channel strategy, onsite kiosks provide customers with park information and allow them to exchange day tickets for season passes - a great upsell opportunity for the park in busy seasons. With so many potential customers using digital devices, brands can no longer just rely on their offline presence. The result was 4.4
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Information] Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry
    To save time, pinpoint a few really informative, on-trend websites as your go-to sources and open an account with a news aggregator like Feedly. For example, the team member assigned to demand generation just needs to keep up with trends and information around demand generation. All the Time. The downside? They’re industry experts.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 2, 2014
    [Information] Why CMOs and CIOs Are Different and How to Bridge the Gap
    read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). Flickr Photo by Scott McCleod, Some Rights Reserved. I am a CMO who has worked with CIOs my entire career. Let’s start with the CMO.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 6, 2014
    [Information] Is Ebook Writing Different than for a Blog, Webpage, or Printed Book?
    But in general, writing for digital is more conversational and informal. Webpage, or Printed Book?" Are there any grammar or style differences? Formatting issues aside, what are the rules and best practices to improve readability and boost readership numbers? Or, is it any different? They could be wrong. Don’t assume anything.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 6, 2013
    [Information] B2B Tradeshow Marketing: No Booth, No Problem
    They dressed up representatives in matching costumes that went with the same theme in the ad and floor tile, and the reps walked the show with handheld tablets to provide information and demos. If you decided late in the game that you must attend a sold-out trade show, there’s still hope. An article in B2B Magazine, No booth?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Information] Why Website Engagement is the New Marketing “Must-Have”
    Although company websites were found to be the most popular channel, buyers are not satisfied with the level of information offered; only 37% of B2B buyers think websites are the most helpful channel for this purpose. How crucial is website engagement to revenue generation? Your Marketing Efforts Need to Be Where Your Prospects Are.
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Information] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    If no information is available in the cookies, the visitor is tracked as a New Visit. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Visits. New and Returning Visits.
  • FATHOM  |  THURSDAY, SEPTEMBER 10, 2015
    [Information] Fathom SEO Pulse: 9.10.15
    In this study, the columnist dives into why his client lost its featured snippet to a competitor and uncovers information on how to get one in the first place. It turns out that page quality, structure, author information, comments and link profiles could be factors. *The Consumer Brand SEO Pulse is now the Fathom SEO Pulse!*. link].
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Information] Optimize Your Content for Inbound Marketing: Part 1
    Because the session was so information-packed, we’ve turned it into a two-part series: Part 1: Setting the Stage for Inbound Success. Understanding what your prospects and customers are searching for can go a long way to informing your content strategy. What information do you wish we’d provided upon first contact? No matter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 8, 2016
    [Information] The silver lining in the bad news about content marketing
    How do we overcome that level of information density? How do we overcome that level of information density? There is a steady drumbeat of bad news about content marketing … The output of content per brand increased by 78 percent in one year, but content engagement decreased by 60 percent at the same time.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Information] 11 Helpful Resources for Improving Your Business Skills
    For these skills, which require absorption of new information, repetition, and practice, we recommend taking more formal approach. Business podcasts serve as a great way to stay informed and inspired when you're on-the-go, like on a run or during your commute. Business" is quite a versatile topic with many components. My last tip here?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Information] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    With malls losing dominance in the mind of the consumer, window shopping has moved to smartphones, where users can browse sites and products, bookmark what they like –– typically by sharing it socially –– and then purchase either in store or on desktop, where typing in card information is considered more convenient. Yet, 53% of U.S.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 9, 2012
    [Information] Online Reputation Management: Defending Your Company from Google Defamation
    Call it curiosity, or call it a matter of ego, but we all want to know what kind of information is out there about us and what people are saying about us on the Web. Simply put, consumers are turning more and more to the Internet as a way of informing and validating their purchasing decisions. This is not a matter of vanity.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Information] Is social media effective for B2B lead generation?
    Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. What’s all this have to do with social media? Not bad!
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 4, 2012
    [Information] Employers: More Employees With Personal Mobile Devices Means More Problems In The Workplace
    First, on a practical level, employers should not want an employee to possess any confidential work-related data or information on their own personal devices.  Did you know that social media policy prohibiting employees from using social media on company time is invalid? Black Friday and Cyber Monday have come and gone. 
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 15, 2016
    [Information] Get Found on Small Business Saturday and Beyond
    Many sites automatically generate bare-bones listings for businesses, but their information is often minimal and/or inaccurate. Just as crucial as maintaining online listings is ensuring they all work together — featuring the same accurate information. In 2015, more than 95 million customers spent a combined $16.2 Apologize.
  • HINGE MARKETING  |  MONDAY, JULY 13, 2015
    [Information] What Every Managing Partner Needs to Know About Lead Generation
    Members of the informed marketplace. Your website , your content, and your style of engagement should all be designed to give leads all the information they need on your expertise and services. As you share this information, though, remember that education has to be your watchword. Not even close. Lead Generation Defined. Yikes!
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Information] The Content Marketing A-Team
    They understand the multi-channel, multi-format needs of today’s busy buyer or consumer and designs content and channels that deliver information quickly, visually, easily and in formats that work for the web and the mobile devices that are becoming larger and larger sources of traffic for much of our content. Editor. Content Curator.
  • LEAD411  |  TUESDAY, AUGUST 26, 2014
    [Information] B2B Email Lists Buy Guide
    160+ years before “big data” became a popular term D&B was collecting information about businesses. Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data? When I first founded Lead411 I could count on my hand which companies sold b2b email lists. Which is scary! ZoomInfo.
  • LEAD LIAISON  |  THURSDAY, AUGUST 18, 2016
    [Information] Buzzwords in Marketing Automation: Inbound Marketing
    This information makes it easy to run a powerful inbound marketing campaign. You have people coming in from multiple traffic sources and once they arrive on your site, they engage with different pieces of information. Inbound Marketing: its meaning and how it relates to marketing automation. They realized something else, too, though.
  • MARKETING ACTION  |  TUESDAY, MAY 5, 2015
    [Information] Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
    You can see some information on how competitive a search term is in the Google AdWords Keyword Planner. Google Webmaster Tools has so much rich long tail keyword information that there’s a WordPress plugin that can suggest long tail keyword optimizations solely based on your Webmaster Tools data. times better than the average searcher?
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Information] 8 Key Changes In Google Search B2B Marketers Should Know
    Subscribe to our newsletter to get access to more specific information like this, as well as company updates, announcements, etc. As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. The key takeaway? Guest Posting for SEO.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 24, 2013
    [Information] 10 Actionable Content Marketing Tips: Content2Conversion Conference Recap
    While there’s often pressure from marketing and demand generation to gate content to collect information on new leads, some content may end up not heavily consumed or shared because it’s behind a form. by Amanda Batista | Tweet this Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Information] Why Video Is Crucial to Your Marketing Automation Strategy
    And if Jackson only watched 10% of the Product A feature video but 95% of the Product B feature video, you better bet you’d be sending him more information on Product B! Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. And you’re not alone.
  • HOOTSUITE  |  MONDAY, NOVEMBER 9, 2015
    [Information] 15 Must-Follow Social Media Experts on Twitter
    Kim Garst calls herself the “First Lady of Periscope,” so if you’re feeling confused or want more information about the app, she is a great account to follow. His feed will keep you up to date on the latest news in the social media world, as well as provide information from other experts to add to your growing list of mentors to follow.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    [Information] How to pitch a blogger
    Who needs more information?  willing to post but needs more information. Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? Just how do you pitch a blogger? Who is spitting mad? Who needs a little prodding or convincing?
  • CONTENT STANDARD  |  TUESDAY, JULY 12, 2016
    [Information] 4 Ways Marketers Need to Change How They Measure Content Marketing ROI
    Anything Organic Search : Unfortunately, so little information is provided about organic search traffic in Google Analytics now, it’s become almost meaningless. If you need more information to dig into the organics of your site, you’re better off finding another tool to do so. 2. How do you define leadership in business?
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Information] Marketing Automation: From Shiny Marketing Gadget to Powerful Sales Tool
    In more advanced cases, information which is collected directly (e.g. Needless to say, sales was more effective when reps were informed and respectful of the knowledge which prospects had acquired through their research. You’re probably familiar with the typical implementation of marketing automation. The Sales Hand-off. Why just wish?
  • BULLDOG SOLUTIONS  |  TUESDAY, JUNE 28, 2016
    [Information] 5 Make-or-Break Moments for Your Marketing Campaigns
    Relative to user expectations on the internet, are you giving something in exchange for the user’s information that demonstrates reasonable reciprocity? Find the sweet spot for each piece of collateral to ensure you get the information you need without causing prospects to hightail it from your landing pages.  . Content Connection.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 20, 2014
    [Information] 5 Webinar Mistakes to Avoid
    Mistake #5: Not using the information collected during the webinar. “I think a lot of people miss the boat when they don’t use all the information they collect during a webinar to qualify leads,” says Britton. There’s so much more information you can collect.” Do you conduct webinars of your own?
  • CONTENT STANDARD  |  SATURDAY, AUGUST 27, 2016
    [Information] Lessons for Your Brand from Facebook Live Video—As Told by Hashtags
    Whether you’re ready to livestream something crazy or just want to understand why so many people are “going live” these days, understanding the appeal of live video can inform your content marketing whether you choose to use it or not. It seems like every week something new happens on Facebook Live video. nofilter.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Information] Welcome to the Era of Engagement Marketing
    Armed with extraordinary information access, they are forming opinions and drawing conclusions well before they choose to interact with a particular company. Author: Chandar Pattabhiram Hey, you talkin’ to me? But today’s digital, social, mobile world has made it very hard to drive that cycle. Evolution #1: Marketing is in the drivers seat.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Information] Why the First Rule of Culture Is Misguided [SlideShare]
    An example is our core tenet of transparency -- w e share uncommon amounts of information with all of our team members. We don’t allow individual groups (“States”) to override this basic, inalienable right to information. The first rule of culture is that you don’t talk about culture. We Make Decisions Faster.
  • BIZNOLOGY  |  MONDAY, DECEMBER 19, 2011
    [Information] Use Frequently Asked Questions to Your SEO Advantage
    Current and potential clients visit a business website to find more information. It’s very likely that they are looking for the same information as others. Remember, website visitors are looking for information to decide whether or not they should do business with you or the other guy. Image via Wikipedia.
  • BIZNOLOGY  |  MONDAY, JUNE 13, 2011
    [Information] Has social media ushered in the Age of Disinformation?
    Has filter failure become so prevalent that, despite all the information available to us, we are no better off than we were 20 years ago, when content was scarce, difficult to produce and difficult to access? Image by raider3_anime via Flickr. by Aaron Kim. Social Media Marketing Searching Social media Wisdom of the crowd Yahoo
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Information] 20 Powerful Marketing Words & Phrases That Sell or Repel
    If you refer to the Internet in any way, avoid outdated terms like “cyberspace” or “information superhighway,” unless you’re being ironic. 7. Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? Who doesn’t love a good deal? 2.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 14, 2013
    [Information] 6 Flaws Your Nonprofit's Mobile Website Should Never Have
    Solution : You wouldn''t ask someone to marry you on the first date, so why ask someone to donate before giving them more information about your organization? Problem #5: The information you do provide about your organization isn’t legible. Problem #6: When you do give me information, you’re overloading me with text.
  • VISIONEDGE  |  WEDNESDAY, OCTOBER 23, 2013
    [Information] Focus on Revenue is Not New Marketing Thinking
    Ideally, marketing should be informing our respective organizations which customers and prospects to target, because as marketers, we are the ones who are supposed to identifying the best customer and market opportunities from our customer and market segmentation and sizing efforts. . Peter Drucker is attributed with saying that ?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 25, 2010
    [Information] 5 Ways for B2B Companies to Engage on Twitter
    Sharing information on Twitter that you found valuable for your B2B operation helps to both demonstrate your stake in the industry and recognize users you follow on Twitter as valuable sources of information. When appropriate, offer your own commentary on the tweet or its linked information. Original content. Retweets.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Information] Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch
    The pins will pull in information like pricing, availability, reviews, and content ratings to make the pins more useful to your target audience. Tumblr. Instagram. The rise of the visual web and the growing popularity of visual communication are among inbound marketing''s most prominent trends. Source: BrandonGaille ). Now what? Social Medi
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Information] 3 Great B2B Uses of QR Codes
    It gave our visitors an easy way to gather information from us quickly without having to jot anything down. The key was to put the QR code in as many places as possible to make sure anyone could access information quickly and easily. It's a pain to transfer a person's information from their business card into your contact database.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Information] Top Blogging Statistics: 45 Reasons to Blog
    online consumers trust information and advice from blogs. business websites lack a form-fill option to enable consumers to request information. Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Information] 5 Ways to Speed Up Your Content Editorial Process
    It makes sense to provide your content producer with as much information as possible. Set up columns for the due date, publishing date, writer’s name, keywords, notes, and any other information relevant to your needs–and remember to use one tab for each week or month, depending on how much content you are producing. Content Production.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Information] Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle
    Does it make our audience  feel closer to the brand?   Is the information  timely ? We’re here at Social Media Week 2014 in NYC! Panel Description: . Google has been working to make Hangouts a 21st-century broadcast platform that anyone can use to live stream conversations to the world. What they want for the future?
  • SYNECORE  |  THURSDAY, APRIL 23, 2015
    [Information] How to Market a Conference Using Twitter
    This helps tie your posts together and makes it easy for people to find all of the information about your event in one place. You can tweet about everything from informative speakers to interesting presentation takeaways. To an extent, the more your post, the better your chances to inform people about your event. Twitter.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Information] How to Find and Target High-Value Keywords for Your Business
    Keyword.io has the disadvantage of only using Google data, but it's handy in that it not only does keywords, but also looks at Google Trends information and lists the pages you have to beat for that keyword. 3) RankTank Infinite Suggest Keyword Tool. But -- the BIG but -- it worked. How to Find New Keywords. Sweet! Clicks. Position.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 21, 2015
    [Information] Hitting Consumer Healthcare Home Runs with Digital Engagement
    Marketo along with our partners John Common of Intelligent Demand, and Steve Krizman formally of Kaiser Permanente of Colorado, shared their hard learned lessons from the trenches on how to get started: Lesson 1: Collaboration and alignment are essential: define roles and process clearly and bring in executive sponsors early—and keep them informed!
  • JUNTA 42  |  MONDAY, FEBRUARY 2, 2015
    [Information] You Are Publishing Too Much (and Failing)
    They are not developing loyal, opt-in audiences by becoming the leading informational providers in their industries. “The essence of strategy is choosing what not to do.” – Michael Porter. More than anything else, this quote has been in my mind lately. think all of us content marketers need to be mindful of this. podcast is now available).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Information] 10 Ways to Make Your Content More Fun to Read
    They read that content because they need information about mortgages -- maybe because they''re considering buying a house. In most cases, you can get away with a conversational, informal tone in your writing -- especially if the writing is going on a blog, not in an academic paper. After all, everyone loves being entertained , right?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Information] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Formerly, all inbound form submissions were counted as leads, including the ones from current members who were just visiting the website looking for information. This information – often available in real time – is essential for identifying cross-selling and up-selling opportunities. But what if you have a small team?
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