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  • WRITTENT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Information] Do You Make These Mistakes When Writing Content for the Web?
    Research on how modern consumers engage with information online has found that while 79% of page visitors will skim the information, only 16% will consume every word. Do you think readers can extrapolate any valuable information about what they’ll learn in that section from those headings? Staggering, isn’t it? Tiny Text.
  • JUNTA 42  |  THURSDAY, OCTOBER 7, 2010
    [Information] Content Marketing R&D
    Their Informational Needs. We've just added a new budgeting line item in our marketing plan: Content Marketing Research & Development (R&D). What's the idea? Let's start with the content marketing strategy.  Of course, we have: Customer Personas. The Content Strategy. Calls to Action. Content Creation and Sourcing.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 15, 2014
    [Information] Facebook Announces New Detailed Video Metrics
    With the soon-to-be-implemented video metrics , administrators will be able to see information like video views, unique video views, the average duration of the video view and audience retention. Facebook is happy to oblige by providing more advanced metrics for all paid and organic videos uploaded directly to Facebook Pages.
  • INBLURBS  |  THURSDAY, OCTOBER 20, 2011
    [Information] Effective SEO done very simple with Content Creation like Blogging
    — Your goal should be to become an authority of your industry, a trusted and valuable source to look for important and helpful information. Google Panda update favors websites with great and interesting content. Moreover it favors site content which people like and find it share worthy! But these times are over. Content is king!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 14, 2014
    [Information] Does Your Sales and Marketing Management Contribute to the Company?
    You will probably uncover more valuable information in that 15-minute coffee conversation than you would have within a formal hour-long sales meeting. What does it mean to be a manager, director, SVP, VP, President, COO, CFO, or CEO, outside of the responsibilities listed in the job description? But that''s not always the case.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Information] Content Marketing: How to Grow Your Business by Growing Your Audience
    That means growing a targeted audience and delivering content that’s useful, informative and solves problems. For more information about Fathom’s approach to content marketing, contact us today. Growing your audience is important for growing any business. But what exactly does that mean? Content marketing can help with that. People.
  • MARKETRI  |  WEDNESDAY, AUGUST 21, 2013
    [Information] What Should You Do if Your Marketing Plan Stalls?
    These information gathering inquiries can be incredibly helpful in getting to the bottom of why your marketing plan may be stalling and help you identify ways to correct this issue. Answering this question will help you understand who can provide information about what is and what is not working and offer up solutions to correct it.
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Information] The Ultimate Marketing Playlist to Keep You Motivated This Summer
    As you're creating landing page forms , remember that your page visitors must be willing to complete all the fields, providing their personal and contact information. This means you must be touting an offer they deem valuable enough to give up that information. It's Friday afternoon, and it's summertime. Cuz I want it all. at all.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Information] 5 Essential Insights You Can Uncover Using Twitter Analytics
    In future upgrades, it would be awesome to see more demographic information, with the ability to drill down into data and even overlay demographics. If I were running specific promotions, I''d be interested in the Conversions information available in Twitter Analytics. and that''s about it. What are their top interests?
  • WRITTENT  |  WEDNESDAY, APRIL 24, 2013
    [Information] 10 Ways Slideshare Can Benefit Your Social Media Strategy
    While users can follow others, it’s primarily a center for information discovery. While both YouTube and Slideshare are content-sharing hubs, consumers head to YouTube for entertainment, while Slideshare is “targeted towards professionals seeking content and information.” In other words, the website’s audience is waiting for your messages.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Information] A Guide to SEO Ranking Factors [Infographic]
    Examine the information in this infographic to understand the elements that might currently be missing from your search engine marketing strategy. Search engine optimization (SEO) is an important component of inbound marketing. As an online marketer, you likely know that SEO has two categories of influence on search engine rank.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Information] Matching Marketing Technology to Business Strategy: A Starting Framework
    But here’s the thing: just about every discussion of marketing technology starts off with the (true) fact that today''s customers demand a highly personalized experience informed by detailed knowledge of their history. Bluff called. Until Scott asked, I never had a reason to create the framework for a generalized approach. So, where to begin?
  • SALES CHALLENGER  |  TUESDAY, APRIL 29, 2014
    [Information] Get Reps to Speak Your Customer’s Language
    Solae reduces the burden of taking all the customer information reps have at their disposal, and strips it into the two most critical components. For years we’ve been talking about the importance of the three Challenger rep competencies: Teach, Tailor, and Take Control. Because it’s really tough to get right! Want to learn more?
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 17, 2011
    [Information] The Importance of Social Media Marketing to Validate Your Customers Purchase Decision
    They are highly socially active and, whether you like it or not, are getting most of their information from sources that you do not directly control. They are seeking information that will give them confidence in their purchase decision. We are social animals. Business-to-Business is no different. Answers, and others. Your competition?
  • VIEWPOINT  |  MONDAY, JUNE 20, 2011
    [Information] Why You Must Nurture Your Dream Clients
    When they are evaluating their options, do your nurturing efforts provide them with information as to how you have helped others in their position to make the business improvements that they now seek? We are honored to have Anthony Iannarino as a guest blogger this month. Over at The Sales Blog, I write about dream clients. Here’s why.
  • CRIMSON MARKETING  |  MONDAY, SEPTEMBER 30, 2013
    [Information] Successful Social-Mobile Campaigns in 5 Steps
    Data is more than basic information (names, phone numbers, emails); “it’s important to understand your customers’ interests and attributes, too.” ” This is the publicly accessible information on a user’s social profile. . Smartphones are all around us. Avoid apps and engage through the Web browser.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Information] Humor Me! Lighten Up Your B2B Marketing and Get Results
    In today’s world of information overload how do you stand out in the crowd? Humor is a powerful way to make that initial connection and a great way to deliver results.  Think witty, not comedy. Stories, stories, stories. The truth is funny. Vet internally. Get thee to a great ‘writery’ Measure the ‘right’ things.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [Information] Why SEO Best Practices Are Like A Chocolate Milkshake
    Great content – provide valuable information. How is great SEO and a chocolate milkshake alike?  According to this recent article we read, each contain 3 important ingredients. While a chocolate milshake has ice cream, chocolate and milk, great SEO contains the following: On-page SEO -keep your keyword usage natural.
  • SALES CHALLENGER  |  SUNDAY, SEPTEMBER 9, 2012
    [Information] Is Your Reps’ Personal Brand Visible Online?
    It’s the only way you’ll succeed if you want to win the information battle. To complicate things, we’ve shifted from a world of information scarcity, to a world of information excess. Given Like it or not, social media is here to stay. And I’m not talking about Facebook. The answer, in short, is that you have to.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Information] Content Mapping 101: The Template You Need to Personalize Your Marketing
    Instead, think of how your content can help people become more informed about the problem in general, and you''ll (hopefully) find that they continue moving down your funnel as they search for solutions. The best part about inbound is that you can give your prospects the information they are asking for before they even ask for it.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Information] Let’s Get Personal: Customizing the Call Experience for the Consumer
    No matter what the source, call tracking will capture that information, which can then be used to route the call to the appropriate place. Enable Your Agents with Real-time Caller Information. Marketing has become extremely personal. And the best part about personalization? Consumers love it. Personalization is everywhere.
  • VIDYARD  |  MONDAY, FEBRUARY 9, 2015
    [Information] Why Your Video Viewers’ Short Attention Span Can Be a Good Thing
    Then you’ll guarantee that viewers will hear the most important information before they drop off. So how do you provide that intro information? Because, if you have a video marketing platform like Vidyard, you’ve just gained an insane amount of useful information about your viewers. Ever tried to train an 8-week old puppy?
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Information] Why You Should Consider Inbound BEFORE Your Next Site Redesign
    When you eventually find it there''s no information about how much it costs; you have to ask a shop assistant for that information. When you eventually find the cake, hidden at the back of the shop, there''s no information about how much it costs and what it''s made out of; you have to ask a shop assistant for that information.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Information] [Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference
    by Maria Pergolino As Dreamforce – the U.S. B2B social media technology conference to end all others – looms closer and closer, we figure the anticipation can’t be killing just us. Click to view the full-sized infographic , or use the code below to embed it on your own website. Enjoy!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Information] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    If your business has a strong web presence, you probably know by now that if you work on generic goals or leads then Google Analytics is your one stop shop—providing a wealth of information on how your site is performing. How can I work toward overcoming the biggest online marketing challenges? Using Rich Media To Convert Random Readers.
  • ANNUITAS  |  TUESDAY, JUNE 10, 2014
    [Information] Why You Need a Content Marketing Strategy
    Do the essential research to understand your buyer and then build out a content marketing strategy to deliver the relevant information to your buyer in the format they want to consume it in. Content marketing is at the heart of what we do as marketers these days.  Cool infographics, eBooks, podcasts and everything else under the sun.
  • PAUL GILLIN  |  WEDNESDAY, AUGUST 14, 2013
    [Information] The Smart Device Revolution Is Just Beginning
    There’s a device you can attach to a golf glove that gives you feedback on your swing and several examples of devices that monitor your health to help you or your doctor make more informed decisions. When tied to a network, they become utilities that tap into information all around us to make us healthier, more informed and more efficient.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2011
    [Information] 5 Simple Steps to an Awesome LinkedIn Company Page
    That's why it's critically important to create a page that is blanketed with great information. Include Basic Information. From there, LinkedIn will prompt you to fill in generic information about your company (a lot of which may already be complete from when you added the company page in the first place). Post Jobs. Promote.
  • DIGITAL VOICES  |  TUESDAY, MARCH 15, 2011
    [Information] The Holy Grail of Online Marketing: The Email List.
    Collect enough information to target your emails accurately, but not so much as to be intrusive. Make it easy to change information/interests or unsubscribe. Ask anyone who’s been marketing a product or service via email for a while and they’ll tell you that their email database is their most valuable asset. Permission is king.
  • SYNECORE  |  WEDNESDAY, MARCH 6, 2013
    [Information] Why Every Business Should Be On Pinterest
    Without getting too opaque myself, I think it is fair to say that affinity informs intent. Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. Affinity, Intent, Proximity, Action. Source: Shopify.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 15, 2009
    [Information] Is Your B2B Website Inspiring Trust?
    Is the information current? I've been doing a number of competitive analyses for clients, which means I've been spending a lot of time looking at websites. As I discern the the basics about each company, I also realize that, for right or wrong, I make quick judgments regarding how formidable a competitor each company is.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 9, 2009
    [Information] Eight Ways to Make Key Points in Your White Paper Stand Out
    Highlight key points in the text In addition to the headers, highlight key information throughout the paper. Last week, I reviewed white papers posted on the White Paper Pundit to see how many had a call to action (for those who didn't read the post: only 30%). Readers are busy, and they're looking for the takeaway quickly and easily.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 9, 2009
    [Information] Eight Ways to Make Key Points in Your White Paper Stand Out
    Highlight key points in the text In addition to the headers, highlight key information throughout the paper. Last week, I reviewed white papers posted on the White Paper Pundit to see how many had a call to action (for those who didn't read the post: only 30%). Readers are busy, and they're looking for the takeaway quickly and easily.
  • VIEWPOINT  |  THURSDAY, JANUARY 12, 2012
    [Information] Sales Leads: Why Your Reps Need Fewer, Rather Than More
    Most of the others had little or no pre-qualification information. Contrary to popular belief, reps don’t need more sales leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Good sales reps are by nature hunters, eager to close in on highly qualified leads for the kill. Budget undefined?
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Information] The Intersection of Content Marketing and Advertising
    See this post for more information on quickly ramping up inbound volume with smaller investments. In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content?
  • CLIENT BRIDGE  |  THURSDAY, JUNE 30, 2011
    [Information] Marketing Through the Downturn
    From the CMO Site, here are the results of an informal poll answering: "What is your primary strategy for marketing through the sustained downturn?" Over a third are moving more of their marketing mix online and toward social media. View Original Article
  • FATHOM  |  FRIDAY, OCTOBER 25, 2013
    [Information] Customer Personas Simplified
    ” She suggests analyzing analytics, surveying your existing audience, interviewing key customers and recruiting additional research participants to gather the right information to then ask the right questions to develop the customer personas. I don’t know about you, but nothing about that process seems “quick.”
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MAY 20, 2013
    [Information] Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience
    Silverpop’s new features load customer behaviors from all sources into a central database, match identities to create a unified customer view, and make the resulting information available for real-time, automated interactions across all channels. Silverpop falls short on the third CDP function, which is integrated predictive modeling.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 31, 2010
    [Information] 3 Basic Social Media Tips For All Local Home Improvement Contractors
    Some use it to research information. It must be professional looking, informative and able to bring them to whatever the next step is that you want them to take leading to doing business with you – a “call to action.” So take a look at your website and ask yourself the following questions about it? Not bad for a $125 total investment.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 3, 2013
    [Information] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
    That means knowing what information they want — and how to give it to them. 7) Set customer-centric analytics.  by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sam Boush , founder and President of Lead Lizard , a marketing automation agency in Portland, Oregon. Here are a few tips: 1) Assemble a winning team. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Social Media U: Take a Class in Social Media - ReadWriteWeb
    No jumping through hoops to keep your information private. Great information on really using social media at the optimum level. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook.
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Information] Big Data Big Profits: Unlock Up To $200 Billion [Infographic]
    According to a survey of chief marketing officers: 63% of projects do not use marketing analytics to inform decisions. Text from infographic: Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow. Better marketing analytics can improve the returns 10-20%: $100-$200 billion.
  • FUNNEL FOCUS  |  MONDAY, AUGUST 2, 2010
    [Information] Spotlight: Sue Hay and Cari Baldwin Help You Supercharge Your Demand Generation Programs
    In their section, Supercharge Your Demand Generation with Marketing Automation, Sue and Cari provide a wealth of information that will help you address the many different facets of your marketing automation effectiveness. Sue Hay. Cari Baldwin. Take a look at 8 Tips for Demand Generation Program Improvement: Define a Qualified Lead.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 18, 2009
    [Information] When Does Content Count Most?
    The answer is when that content is the right information delivered at the right time and provides a recognizable takeaway your prospects value. This is really not a trick question. That's the subject of the free webinar I'm doing tomorrow at 10AM PDT with Matt West, Director of Marketing Programs at Genius.com.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 23, 2010
    [Information] Are Your Inside Sales Reps Good Detectives?
    Part of our responsibility as a Business Development Representative (BDR) is to not only find “quality sales opportunities” but to get marketing information on what is going on in the businesses that we call into. The information we uncover is key to building our clients’ forecasts. “What do you do for work?”
  • INSIGHTIQ BLOG  |  THURSDAY, JULY 25, 2013
    [Information] Making Sure Your Email Gets There
    The CAN-SPAM Act is about common sense and comes down to not using misleading information and having a clear opt-out option. Use engaging, informative subject lines. Is all relevant information clearly explained and easily accessible? Email is constantly evolving and so is email deliverability. ISP Standards & Regulations.
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Information] Do the results in the Alinean ROI / TCO Calculator / Sales Tools customize based on company size, region and industry?
    The default metrics are used to estimate key financial metrics, and typically include salary and burden rate information, asset capital costs, and operating costs. Alinean’s ROI / TCO Tools include a quick economic justification based on industry research and default metrics.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Information] Real Results to Common Email Tests
    To conduct this test, your email marketing solution must have the capability to insert personalized token information and/or merge field capability. Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes? So, what have we found to be the most effective? The winner. Fake Forward.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 2, 2012
    [Information] 9 Key Points About Google+ Pages for Business for the B2B Marketer
    Strategic Decisioning: From the long-term perspective, Google is making a strategic business decision to develop a competitive social networking product, blending elements of social profile information (business and personal) with implications on both organic and paid search engine marketing initiatives. minutes in November 2011 and 4.8
  • BLOG MY CALLS  |  TUESDAY, MARCH 11, 2014
    [Information] The 5 Immutable Rules of Call Tracking
    There is valuable information in your phone calls. Rule #1 - Use Call Tracking. Rule #2 - Use Dynamic Number Insertion (DNI). Dynamic Number Insertion allows call tracking numbers to display on your website dynamically and temporarily. If someone visits your site via a specific organic search, they will see a certain call tracking number.
  • ANNUITAS  |  TUESDAY, MARCH 4, 2014
    [Information] The Rise of the Marketing Technologist – Part 1
    The volume of information we are collecting across all of our technologies and systems is staggering, and is likely the impetus behind Ms. Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. It’s all so very, very true. And also so very, very problematic.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Information] How to Measure Success in Inbound Marketing
    You want people to return to your site; if your repeat visitor rate is less than 10% you might not be offering valuable enough information. This helps inform ongoing website optimization. It collects and process information on website visitors via a form in return for valuable content. Start with these questions. Your Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 5, 2014
    [Information] Case Study: How I got on a national television show through Twitter
    So, we reached out to each one individually with a short statement about our cause and a link to our press page for more information. By Clark Campbell, {grow} Community Member. It’s true. I got my team on Good Morning America through a Twtter strategy. Here’s our story. Backstory. The rest is history. Preparation. Momentum.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 2, 2014
    [Information] 5 Time-Saving Business Tools You Need to Know
    This is particularly important if you’d like to correct any inaccurate information on your website URL, address, phone number, and so forth. Running a small business involves wearing many hats, and you may find yourself wishing you had an extra set of helping hands. All the results in a fraction of the time. 1. And, it’s free. 5.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Information] How to use Power Editor to Ignite your Facebook Marketing
    Upload your Information onto this program. Step One: - Download or Use Google Chrome to access the program - Visit Facebook.com/PowerEditor - Upload your Information onto this program. Valentina Escobar-Gonzalez, {grow} Community Member. A few months ago, I began seeing Dunkin Donuts Facebook posts in Spanish. liked this. And I did!
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Information] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    SaaS” means “software as a service.” So, if you’re using any software that’s hosted by another company and they store your information in the cloud, you’re using a SaaS product. An API literally “calls” one application and gets information to bring to you to use in your software. You might kind of know what it means, but not entirely.
  • INBOUND SALES NETWORK  |  THURSDAY, SEPTEMBER 1, 2011
    [Information] Don’t Dance Only with the One Who Brung Ya!
    In a complex sale, your single most powerful weapon is going to be information. But while they may find the information they need, it does not address the other key roles in the buying process and the information those individuals need. I see it all the time. Roles Involved in a Buying Process.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 10, 2012
    [Information] The Marketing Funnel Is Dead. Let's Have Dessert.
    This randomness is abetted by the Internet, which makes information appropriate to all stages equally accessible on demand. Last week’s post on lead scoring attracted more positive attention than I expected. To clarify that second point, I’m not saying what I wrote was wrong or insincere. My problem is the concept of lead stages themselves.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Information] The Psychology of Excitement: How to Better Engage Your Audience
    This is from the Starbucks PSL information page: Truthfully, this can be the hardest thing to implement at your company -- it involved company-wide changes. To improve engagement with your content, it’s not enough to simply produce information and hope it gets action. How can content marketers get people more excited? How long? Price.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 10, 2012
    [Information] Could LinkedIn Destroy Facebook?
    Now, there’s enough sharing of must-read professional content that I check at least once a day for information that I might find useful in my job. Image via CrunchBase. LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. Groups.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Information] How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing
    ’ The ‘Welcome Campaign’ is activated by sign-up information and engages new customers with a series of emails in the first week after joining Missguided’s database. Consumers are using more devices than ever before to compare and research even more products. Trigger the Personalised Approach. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Information] The essential guide to minimizing legal risks in Social Media Marketing
    The FTC has indicated that a “disclosure” button or other blanket solution may not go far enough to ensure that your readers are fully informed. 7. By {grow} Contributing Columnist Kerry Gorgone. The difference between LINKING and SCRAPING. Of course, scraping someone else’s blog content is a no-no. It can be a networking tool.
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Information] How HubSpot Grew by 50% in 2013: A Year in Review
    Or visited a site and had to re-enter the same information multiple times? The inbound movement has never been solely about software. It''s about a different way of engaging prospects, not as targets or numbers, but as people. our lives are so outbound at the moment." Snapshot of Our 2013. HubSpot’s revenues grew 50% this year to 77.6
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 28, 2014
    [Information] How to Re-Post Someone Else’s Work (Ethically)
    In our example, the information for the canonical URL is from Neil’s page: [link]. You can go straight to the advanced information section of your content management system to fill this in. Sometimes a writer says something you think is just swell, and you want to share it with your readers. You do it by using a “canonical” URL.
  • BIZNOLOGY  |  MONDAY, MARCH 4, 2013
    [Information] Search Marketing by the Numbers
    That way, I know what the participants know and what they don’t know, and I can tailor the information to their actual level of knowledge. I can also customize the topics to address the real problems that they face instead of a “once over lightly on everything.” Photo credit: Search Engine People Blog. But not this team.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 23, 2010
    [Information] How Do You Define a Quality Sales Opportunity?
    Here is the information we feel your sales prospecting reps need to capture in order to classify a lead as a quality amd actionable opportunity: Outline of pass-down process (When using the top down approach, it is good for the sales rep to know where you started within an organization). Should you pass them anyone who wants to talk?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Information] 5 reasons you should be in social media, even if the boss says “no”
    In our information-dense world of the Internet, we’re starved for clues to help us determine leadership and authority and we readily turn to “badges of influence” like number of Twitter followers or even a Klout score as convenient indicators of power. Boss driving you crazy? Social impact on search. Facebook is the Internet. Social proof.
  • SAZBEAN  |  THURSDAY, MARCH 22, 2012
    [Information] 19 Email Deliverability Terms Every Marketer Should Know
    So to help you stay up-to-date with the most critical—and sensitive—email marketing information, we’ve put together a list of 19 deliverability terms you should know. Deliverability is an ever-changing and important piece of a strong email marketing strategy. globally, compared to 81% in the first half of 2011. News & Notes
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Information] 5 Importants Tips You'll Need To Be Successful At Cold Calling
    Scrub your lists - It's wonderful to have a list to call on, unfortunately if you are not taking the time to scrub off customers, prospects currently engaged with sales reps and leads with incomplete or inaccurate information- then your reps are going to make a ton of unnecessary dials. Be prepared - Otherwise known as pre-call planning.
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 5, 2013
    [Information] Countdown for a Successful Rolling Product Launch
    Establish credibility with your stakeholders by sharing information and asking questions. I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. Month 9 – Contact and connect with launch stakeholders.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Information] The Taco Bell Content Strategy
    If you can’t really commit to reading the eBook, but want the information, the webinar is for you. Plus, they appeal to an entirely different audience because they reach the leads that want to consume information in a format other than an eBook. They could stop at creating tacos and burritos, but they don’t! The Burrito = THE EBOOK.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 29, 2010
    [Information] 7 Proven Facebook Marketing Tactics
    hardware company offered their Facebook links, applications, and engaging information, and within a short time added 26,000 fans. Reward them by giving them the information about a new product before everyone else. It’s been quite the year for Facebook. The company is nearing the 600 million user mark. Here are seven.
  • SALES CHALLENGER  |  WEDNESDAY, AUGUST 1, 2012
    [Information] Developing Challenger Messages: Lessons Learned
    Here, the exercises focused on revealing customer business problems with either a misunderstood cause , which is leading the customer astray in their efforts to resolve a known issue, or an unrecognized problem , of which the customer is unaware or ill-informed. Section #1 – Identification of Unique Differentiators.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [Information] Mark Your Calendar: 5 Keys to Successful Lead Nurturing this week
    Too many times companies send out product information – which fails to answer buyer questions. And you need accurate information on buyers too, like you get from Data.com. This is a webinar on the 19th presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register today. Jeff Ogden.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, AUGUST 15, 2011
    [Information] Tackling Commoditization in Manufactured Goods
    The key is to change the way you present information. Service providers and your progressive peers have had much practice at positioning complex offerings interestingly and you should try the same: Engage customers by tailoring information. But the victory rings empty, as you’ve just been running a race with the wrong set of companies.
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Information] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    If no information is available in the cookies, the visitor is tracked as a New Visit. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Visits. New and Returning Visits.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Information] How to Use Lead Intel to Accelerate Sales
    So what exactly should you track, and once you have the information, how do you use it? This guide will help you understand the kinds of lead information that will help your sales organization be more effective, and how they can use it to make their sales cycle shorter and yield more revenue. Are they coming from a paid ad?
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Information] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    This info includes lessons, formulas, experiments, and other extremely useful information. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. And she''s not just any copywriter. And she has a lot to say about how to make your words count -- in dollars and sense.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 3, 2010
    [Information] Don’t Drop Your Drawers on the Web – by John Leavy
    This post talks about not trusting every community site blindly with your personal information just because it’s popular or used by almost everyone you know. Just because a community site profile asks for 10 or 15 pieces of information does not mean every instance on the form has to be filled in. little vigilance is in order.
  • MARKETING ACTION  |  THURSDAY, JUNE 19, 2014
    [Information] 10 Amazing Email Marketing Statistics for 2014
    But there are still skeptics – and this information proves that email continues to be a powerful tool in the hands of those who know how to use it. We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate the staying power of email. billion accounts in 2014 to over 5.2
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 22, 2013
    [Information] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    Reed Business Information. by Eloqua | Tweet this It’s that time again! Finalists for the Markie Awards have been announced!  Winners will be revealed during Eloqua Experience , Oct. 23-25 at the Hilton Union Square in San Francisco. The The Markies honor strategic, collaborative, and tactical marketing and sales innovation. dotloop. Intel.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JULY 7, 2013
    [Information] Thought Leadership Marketing in a Vertical Market
    Begin building a database with information on these prospects.   . Learn how thought leadership marketing will impact your vertical market presence. The first thing most people ask when considering whether to focus on vertical or niche markets is, of course, what are the benefits? Plenty, in my experience. They include: Higher revenues.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 10, 2011
    [Information] 3 Steps for Writing Killer Business Awards Submissions
    Prospects researching your company for further information will come across the business awards collected and know that they are literally choosing a winner. by Sheila Bohan | Tweet this And the winner is……. Business awards are an essential element of PR programs today. So, what are some of the steps to drafting a killer awards entry? 1.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 12, 2011
    [Information] Content – The Biggest Hurdle in Digital Marketing for Manufacturers
    Their call to action was asking site visitors to call the toll-free number in order to get the latest information. Most manufacturers of industrial products agree that digital marketing is essential for their success now and going forward. At first glance, that may sound like an oversimplification of a bigger problem.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Information] Facebook Copies Google+ Sharing, And It Doesn't Matter
    This increased focus on search and information discovery only helps your marketing efforts. Facebook, Yelp, LinkedIn, and Twitter will all become viable competitors in the search for the right information at the right time. It Doesn't Matter! All of these articles will miss the point. Heck, they aren't even battling over users.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 25, 2012
    [Information] Social Capital Byte: Institutionalizing Parity in B2B Relationships
    Many organizational relationship builders and content providers (or community managers) are intent on developing reputations as curators of online information (e.g., My recap report included suggestions for creating a social profile and initial steps for: sharing information. resolving one-off customer service concerns and so on.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Information] 11 expectations to have from a great SEO proposal
    Competitive Analysis informs keyword decisions and desired results. 54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). How do you know?
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Information] How to Unsuck at Personalization in Marketing
    Average marketing touches per order – Source: Rimm Kaufman Group As you probably know, the number of touchpoints on average has grown in recent years across several information gathering and buying processes, and they seem to keep growing. US open rates of house lists rose 2.6% Here’s why and how to unsuck. all play a role. Right.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Information] 10 (More) Marketing Terms You Need To Know
    It is the middle-man of software information. Sometimes, users don’t know what you want them to do with the information you provide, so you must include a strong Call-to-Action telling them what to do next. CRM – Customer Relationship Management. The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks.
  • TOMORROW PEOPLE  |  FRIDAY, MARCH 30, 2012
    [Information] Retargeting: Does Bothering Your Customers Really Work?
    To give you a little background information: Retargeting is essentially a way to target users who have already visited your website. Bothering your customers is tempting. It can be hard for someone to accept that they have lost a client or customer, so they want to make triple sure that there is no getting that customer back.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [Information] Why Is B2B Marketing Automation Growing So Slowly?
    The Manta figures show 21,000 companies in the tech categories – computer hardware and software, ecommerce and IT outsourcing, electronics, and information technology. Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. million) but just 28% in the second half ($50.7
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 12, 2014
    [Information] Simplifying Web Writing With Content Inventories
    Even before you’ve developed a new site map/architecture for your new site, chances are you know the general topic areas you’ll need to write about: your products, your services, some company background, your team members… You might even get more ambitious, acknowledging a need for case studies, informative white papers, etc. meeting notes?).
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Information] How Much Are Your Customers Worth? [Infographic]
    Check out the infographic below, created by KISSmetrics , to learn more about LTV, how you can calculate the lifetime value of your customers, and how you can use that information to optimize your marketing spend. Lifetime Value (LTV) is one of those metrics that keeps your CEO up a night. How to Boost LTV. Segment Your Customers.
  • BLOG MY CALLS  |  TUESDAY, JUNE 4, 2013
    [Information] Local Marketing Q&A with Expert Blake Denman
    Search: The most common mistake I see SMBs make is either that they don''t have a website, or the website they do have, doesn''t look very professional and the information is outdated. Rich snippets, including Schema markup, help search engines identify/tag information on a website. Blake Denman founded RicketyRoo in FebROOary of 2009.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Information] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    Progressive profiling can be used in tandem with new workflows so that you can gather more specific information about contacts and treat them differently and more appropriately. If no prior engagement information was available, the contacts received an email from the standard pool until it was proven. Email Deliverability 101.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Information] How Manchester United Revolutionized Sports Marketing
    would expect that most other similarly ill-informed, old-fart American Boomers who were raised on other sports like me might say the same thing (Stones fans, don’t look for a “London” team to root for because it doesn’t exist). Ask me which English soccer, uh, football team I would support and I would say Liverpool. Have a Backstory.
  • BLOG MY CALLS  |  FRIDAY, APRIL 26, 2013
    [Information] Call Tracking: Why Marketers Should Appreciate it More
    Are we tracking phone calls, gathering data, and mining the call for information. You need to know this information. The job of marketer has become incredibly challenging. It has transformed from an artistic, creative role to a job based on data and analytics. You know what every marketer does now? What About the Phone? Seems odd.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Information] How to Find Elusive B2B Buyers
    Rather, it is to use pull marketing to make it easy for them to find you when they are already looking for information about your offerings. Okay, it’s time for a little honesty. How many of your potential buyers want to hear from you on an unsolicited basis?  The answer to all these questions is the same. messages from clients.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 16, 2013
    [Information] 10 of the Best B2B Facebook Pages
    This feature not only provides users with a fun experience, but it gives Intel the ability to gain access to users’ Facebook information, allowing the company to gain a better understanding of its fans. 6. Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. Think we missed one?
  • VOLACCI  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Information] Use Rich Snippets to Increase Click-through Rates with the Schema.org Module for Drupal
    For those who don’t know about Schema.org, it is a shared markup vocabulary (think tags) to communicate information about your content to search engines. By using schema.org, you can tag all pertinent information in a way that is consistent and readable to multiple search engines such as Google, Yahoo! and Bing. The weight? Click it.
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