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  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 17, 2012
    [Information] How to Generate Leads with Pinterest
    Infographics make it easy for people to understand complex information and find a lot of relevant details in an easily digestible format. Pinterest is one of the largest and fastest-growing social networks in the history of the Web, and also a major source of organic web traffic. We believe it can be down, however. Show Off Infographics.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 20, 2010
    [Information] How Should I Deal with a LinkedIn Recommendation Request I Don’t Want to Give?
    Tags: LinkedIn collaboration community websites dreads former LinkedIn Open Networker LinkedIn Recommendation online social networking person recommendation request recommendations recommended request social information processing Web 2.0
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Information] 5 Reasons Your Business Should be Sponsoring Social Media Events
    Because of the fact that participants in these events like to share information through social media, often the viewers of these tweets will end up spreading the word to their own network if they find the information valuable through ReTweets, Likes, and Shares. 10 of the 12 ConnectOC Organizing Committee Members. Please chime in!
  • TOM PISELLO  |  THURSDAY, OCTOBER 7, 2010
    [Information] Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.
    Thursday, October 07, 2010 Drive Budget Planning with the “IT Hierarchy of Needs&# For Information Technology, it’s not how much you spend, but what you invest in that matters. But as budget season looms for most organizations, how can you be sure IT is getting its fair share to drive innovation and bottom-line impact?
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 11, 2013
    [Information] Building A Verifiable Online Identity: Proving You’re The Dog You Say You Are On The Internet
    Social Media and Online Security eBay Facebook Google Information technology Public key certificate Public key infrastructure Social Media Marketing Trend Micro Twitter YouTube In the technology world there’s a saying: no one knows you’re a dog on the Internet. Featuring Contributions from Global Thinkers.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 24, 2011
    [Information] That's John Doe to You
    Here are a few of the reasons people have shared with me recently when asked why they lie on registration forms: I register for information, but get a barrage of emails and phone calls. Most of the content is useless , I’m not giving up my information for that. I don’t want to be contacted. Views expressed are my own.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 4, 2011
    [Information] 15 Top New Social Media Blogs to Follow in 2011
    You may already be avid readers of some of these blogs, but I have gone out of my way to find great social media-related blogs that are NOT popular according to these guidelines: NOT in the top 50 of the AdAge Power 150. NOT in the top 50,000 worldwide Internet ranking according to Alexa.com. NOT having over 50,000 Twitter followers. 13. B. L.
  • FATHOM  |  WEDNESDAY, FEBRUARY 6, 2013
    [Information] Mobile Technology & Healthcare Organizations: What’s Your Policy?
    Since it’s recently been reported that 68% of healthcare organizations have a policy on mobile technology usage, you might want to know if your organization is up to speed (via the Healthcare Information and Management Systems Society). appeared first on Fathom.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 6, 2012
    [Information] The Prospect Calling Code: A Guide to Keeping Prospects on the Phone
    If you instead ask how their last purchase faired and what, if anything, they’d change about it, your prospect could answer in a number of ways that may lead to a lot more information than the time lapse between their previous purchase. Listening is especially important when finding out key information about your prospect.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 3, 2010
    [Information] Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile
    For those who think of this functionality as a digital handshake and would like to connect with those who share their profile information when they view you, you can now go back at anytime knowing that there are 3 months of data stored for your reference. Wouldn’t it be cool if you could analyze visitors to your Facebook Page?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 15, 2013
    [Information] How to Appeal to Buyer’s Caution
    Every purchase puts a B2B buyer’s job at risk, perhaps more so now than ever before because of the mountain of information buyers are expected to know before entering a B2B deal. Buyers can – and will – learn about your products online. As How does the appeal to caution work? buyer’s caution stems from a reluctance to face fears.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 21, 2013
    [Information] SoLoMo Place Based Marketing: Personal Utility or Prying?
    SoLoMo National Security Agency Nordstrom NSA Personally identifiable information Privacy Security United States Wal-Mart by Joe Ruiz - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Featuring Contributions from Global Thinkers.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 14, 2010
    [Information] Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing
    Social media provides a lot of opportunities to learn because many companies and professionals are sharing lots of information. There is no doubt that the current recession continues to have an impact on the growth of social media. Unfortunately, I don’t see enough of this happening. They will start to seek you out! Still not convinced?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 23, 2010
    [Information] Top 30 Most Useful Facebook Blog Posts of 2010
    While I limited my similar top blog posts on Twitter and LinkedIn to 20, so many people had so much resourceful information to provide on FB that I felt the need to expand this blog post to include the top 30 most useful articles this year.  Mashable contributes a short but informative article on how to do so with little effort.
  • CONFLUENT FORMS  |  MONDAY, AUGUST 27, 2012
    [Information] Knowing when it's time to pull the plug on your website
    web development best practices web design seo social media information architecture content strategy advice strategic planning small business sales businessLately I've been talking to a lot of organizations, both for-profit and non-profit, whose web sites have gotten away from them. They're overwhelmed and aren't even sure where to begin.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 6, 2010
    [Information] 5 Tips for Protecting Your Privacy on Facebook
    Under the guise of relevancy, Facebook may share your information and that of your friends with advertisers. Everyone is on Facebook — so is everyone’s business (and mother and aunts, etc.) Connecting with your business network on Facebook is nice, but not everyone wants to mix personal and professional. Privacy Settings.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 14, 2010
    [Information] LinkedIn vs. Facebook for Business in 2011 – The Battle Begins!
    LinkedIn and Facebook would seem to have very little in common going into 2011 : One platform was created as a closed and trusted networking site for professionals while the roots of the other come from being an open “face book&# of college students.  Professionals network on one platform while companies establish Pages on the other. 
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 7, 2010
    [Information] How to Use the LinkedIn Follow Feature? Think Outside of the Box.
    When I wrote my book, I said that the only thing I disliked about LinkedIn Jobs was that they didn’t have an email alert system for informing you of new jobs like those that are available at Monster , CareerBuilder , or HotJobs. For instance: 1) FOLLOW COMPANIES. What about following other people and not companies? Please chime in!
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 2, 2010
    [Information] StumbleUpon: It’s NOT About the SEO! 4 Compelling Reasons to Become a Heavy StumbleUpon User.
    often get asked where to go to find relevant information with all of these blogs and Web 2.0 You can then go to their profiles for more potential informative websites to discover. Please inform us all! The idea being that the more links you have from other sites, the higher your SEO will be. And you know what? sites out there.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 15, 2010
    [Information] My Favorite 6 Social Media Sites for B2B Social Media Marketing
    This is why your website is even more important with the advent of social media, and you need to make sure that your website is “social media optimized&# to lead others to your social media profiles as well as to help others share your information throughout  their social media channels. Need I say more? Business has always been social.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 27, 2010
    [Information] How Often Should You Update Your Social Media Status?
    When I say tweets, I’m talking about sharing some type of relevant and valuable information, not just chit-chat.  I do not preach automating in social media, but if there were one automation tip I recommend, it would be to schedule your tweets in advance with a tool like HootSuite so that they appear spread out throughout the day.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 19, 2011
    [Information] Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement
    Specifically, in comparing the two dashboards, we notice the differences in information provided in each of the following areas: Is This Twitter Profile Real or a Bot? This is particularly useful information in scenarios where your company is looking for those who have an interest in various combinations of these categories.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 17, 2010
    [Information] 6 People Who Should Use LinkedIn’s New Follow Company Feature
    With the new Follow Company feature, you can see all of this information in chronological order in the convenient location of the “Activity&# tab of each company.  It has never been easier to glean this much detailed information about a company’s HR moves in the history of the Internet. Job Seekers. Hiring Managers.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 17, 2012
    [Information] How to Generate Expert Credibility
    This potential for information overload from internet searches often drives professionals to their own industry related journals for solutions to their most perplexing problems. This helps them to get high quality information, by relying on experienced editors who only allow those things to be published that will be of benefit to the readers.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MAY 14, 2012
    [Information] How to Reveal Social Selling Engagement in Your Social CRM
    These extensive information reports are customizable and designed to give sales leaders a visual summary of InsideView usage within their organization. New Sales Leadership Reports Reveal Social Engagement and Activity Levels InsideView today also revealed new Sales Team Activity Reports.
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 26, 2010
    [Information] Monday Marketing Term: Content Mapping
    Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. Content mapping is closely related to Information Architecture and UI (user interface) design. Tweet This! Share this on Linkedin. Share this on Facebook. Digg this!
  • WINDMILL NETWORKING  |  THURSDAY, MAY 6, 2010
    [Information] [Video] How To Add a Facebook Like Button to Your WordPress Blog or Website
    For new visitors to your website, from Google or Bing web searches for example,displaying a number of people that already “Like&# your site shows that your site has already been confirmed by many people to be a trustworthy source of information. These are part of the new Facebook “Social Plugin&# options. Thanks!
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 13, 2010
    [Information] Buying Stages & Lead Nurturing, Matching Content
    information search. It all starts with being aware of a problem that needs to be solved, which pushes a buyer to collect information on possible solutions. Information Search. At this stage buyers are looking for product specific information, because they need to compare different products with each other. Conclusion.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 25, 2010
    [Information] Growing Your Business…One Facebook Friend at a Time
    If I did not get a response, I followed up within 24 hours with a very polite nudge – “Hi FB Friend’s name…did you receive my information? Today’s blog post is from one of my new friends that I met Windmill Networking on Facebook , John Atterberry. Monetizing Facebook is not impossible. million “fans” or those who “like this” members.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 19, 2010
    [Information] Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples
    hadn't looked at it from that perspective but it does present some challenges.&#. The fear of how one’s employees will use sites such as LinkedIn and Facebook is a knee-jerk reaction by those who, once again, might not be new adopters to these tools. Using Social Media Helps Protect Your Brand Name. Remember: New Tools, Old Rules. Yahoo!
  • WINDMILL NETWORKING  |  FRIDAY, JULY 30, 2010
    [Information] LinkedIn Photo Advice : The Why, What and What Happened?
    This information actually comes straight from the source at Customer Support in Mountain View when I had problems uploading a photograph myself. LinkedIn , like any other social media channel, is a social networking platform. This means that people are networking with each other while revealing who they are and what they do. world wide web
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 7, 2015
    [Information] Best and Worst Stats of 2014
    Data InsideView Culture b2b data b2b statistics Best and Worst of 2014 data enterprise statistics Infographics Informed Enterprise Well, 2015 is finally upon us, which makes it fun for m […].
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 3, 2011
    [Information] Top 25 Most Useful Social Media Marketing Blog Posts of 2010
    Search engines are still the top resource used to find local businesses but increasingly, more and more are moving towards getting their information from Twitter, Facebook and other similar sites. Social media is fascinating in that the way we utilize these sites, and the functionality of these sites, is always changing.  Happy reading!
  • AD YOUR COMMENT HERE  |  THURSDAY, MAY 12, 2011
    [Information] [Infographic] The Current State of Social Networks
    Infographics social media infographic Information graphics social network social networksThanks to ignite social media for this great infographic!
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 29, 2010
    [Information] How Many LinkedIn Connections Should You Have? My Advice May Surprise You! [VIDEO]
    Tags: LinkedIn Social Networking calculations collaboration community websites connections how many human interest keynote speakers keynote speech LinkedIn Open Networker neal neal schaffer online social networking social information processing Social Media Marketing Social network service speeches video Web 2.0
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 20, 2010
    [Information] Farmers Insurance Social Media Marketing Case Study: Utilizing Farmville for Facebook Brand Awareness
    There are many tools that are available to companies in social media marketing, but one that you don’t hear about often is social gaming, especially when these games are played directly on popular social networking sites like Facebook.  Any Social Media Campaign Needs to Be Aligned with Your Brand. And the choice of FarmVille was a natural. 2.)
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 21, 2010
    [Information] Top 20 Most Useful LinkedIn Blog Posts of 2010
    Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals.  GENERAL HOW TO TIPS. LinkedIn Tips to Help You Stand Out by Linda Coles [1,096]. JOB SEARCH.
  • SAZBEAN  |  THURSDAY, DECEMBER 9, 2010
    [Information] Identifying 6 of the Most Important People in Your Social Network
    They tend to be absorbers of information and a bit shy.  It’s important to try to identify these people because they’re also likely to be customers at some point. The whole point of using social media is to build relationships with the right people. Reaching out to influencers helps build this relationship.
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Information] Social Media in an Hour a Day
    This is a great way to keep information going out regularly. Tags: Business Marketing News & Notes Social Media Social Networks Content devoted digital strategy facebook google internet marketing online marketing online social networking social information processing social media strategy social networking tips web 2.0
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Information] Online Advertising WILL be Regulated
    Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. It doesn’t matter what data marketers actually collect and use or if individuals can control the data collection. Likewise, networks come and go like flies. What is your opinion? If not, what will?
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 24, 2011
    [Information] Fast Company, Lebron, Twitter and the #Nifty50 (Coming Soon)
  • I-SCOOP  |  FRIDAY, MAY 29, 2015
    [Information] Content production challenges and a note on marketing content
    Content management Content marketing Opinion Research Gleanster information management Kapost Toby MurdockIn March and April 2015, content marketing software vendor Kapost (now turned marketing content software vendor, there is a tiny difference, more on that evolution below) and Gleanster conducted an online survey of 3,048 marketers.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 19, 2010
    [Information] 5 Common LinkedIn Fallacies and Why You Shouldn’t Believe Them
    Sure, there are lots of jobseekers as well as those from the “Staffing & Recruiting&# industry on the site, but at my last check the facts indicated that industry was not in the top 10 of those represented (Information Technology, Computer Software, and Financial Services being the Top 3 if you were curious).  Too Many Emails?
  • TOM PISELLO  |  TUESDAY, OCTOBER 5, 2010
    [Information] B2B Companies are Really Content Companies, But is Content.
    With the Internet, B2B buyers have access to more information than ever. The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise".
  • TOM PISELLO  |  THURSDAY, DECEMBER 23, 2010
    [Information] Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
    Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln. They do if they are.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 21, 2010
    [Information] Strategizing Your Social Media Trifecta
    Everything coming from you is informational and inspires trust and authority. AJ is the SEO Team Lead over at OrangeSoda, a local Internet marketing firm. He has been in love with Internet marketing for over 3 years, and has overseen over 2,000 SEO accounts. He is married with a 1 year old son and enjoys cars and running. Sales channel.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 4, 2010
    [Information] Going on a Business Trip? Use the LinkedIn Events Application and Windmill Network!
    Once you meet new people at a networking events, there are countless opportunities to learn from others, share information, help others, and maybe find a new business partner or even get a new lead either directly or indirectly from your new contact. After creating the LinkedIn Event, inform your network. Image by @Photo. via Flickr.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 22, 2010
    [Information] 6 Great Reasons to Become a Business Exchange User
    Have you heard of Business Exchange ?  It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine.  As you can already guess, it is a site that is extremely focused on business and the news. Everyone who posts information here must post it to a certain category.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 8, 2010
    [Information] I’m Unemployed…What Should I Blog About?
    They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy. Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who “see the light&# and get excited about blogging.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 12, 2011
    [Information] 8 Things to Learn from How HopStop Uses Social Media
    Joe mentioned that on Twitter, HopStop often shares general information about public transportation and mapping, with many tweeted articles also being ones in which HopStop is mentioned. I had a chance to be on a  CEO Trust social media panel last night with  Joe Meyer , the CEO of  HopStop. How HopStop Got Started Using Social Media.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 12, 2010
    [Information] When I Win, YOU Win: Giving Away FREE Social Media Books to Those Who Participate in Social Media!
    But social media is about you, not about me, so I want to share in the victory by offering you some free social media books. What do you need to do? Just participate! Keep reading for details. You know what else happened?  A lot of the authors themselves came to my blog to comment and thank me. Crush It! Facebook Me! Optimization by Deltina Hay.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Information] 12 Secrets of the Human Brain to Use in Marketing
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
  • INTEGRATED B2B  |  WEDNESDAY, MARCH 26, 2014
    [Information] Marketing technology and the challenges it brings for B2B
    It’s what keeps your customers informed and engaged, and keeps them coming back to your site. Company culture Three Voices Strategy Voice of Company content marketing content strategy information technology mobile SEO social media technology Focus on the long term. Keep your marketing department and IT department connected.
  • E-QUIP  |  MONDAY, JULY 11, 2011
    [Information] E-Quip Blog: Time to Rethink Your Website?
    The internet is a treasure trove of information and advice. Prospective clients need that kind of information, of course, but they need much more in making a purchase decision. Youll have to provide minimal contact information to download. Monday, July 11, 2011. Time to Rethink Your Website? Provide content of value to clients.
  • E-QUIP  |  MONDAY, OCTOBER 10, 2011
    [Information] E-Quip Blog: More White Papers Worth Downloading
    They provide more detailed information and how-to insights than the usual article. Monday, October 10, 2011. More White Papers Worth Downloading. like white papers. Theyre not as long and time-consuming as books. Ive collected over 100 white papers in a folder on my hard drive, organized by subject matter. How did I ever manage? Download.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 11, 2010
    [Information] Jobseekers: Start Thinking Like a Social Media Strategist
    have a few webinars scheduled for the near future to begin to roll out this information to professionals worldwide. However, most companies are still trying to figure out how to use social media, and initial planning usually starts with the social media marketing strategy. Do you have your own social media plan for your job search? Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 9, 2012
    [Information] Why Facebook will become the most dangerous company on earth
    Virtually the entire economic model of Facebook is based on a single tactic — collect as much personal information about you as possible as a way to sell highly-targeted ads. So for Facebook to succeed, it simply must collect increasing amounts of information about you. More information = more ad revenues. You and me.
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Information] Five Biggest Infographic Mistakes Marketers Make
    Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead. In particular, look at the environment key below and map that information in the infographic. If it isn’t informative, useful or entertaining, just stop.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Information] Big Data Is Driving Content Marketing Strategy
    According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. And because there is a massive amount of technologies in the marketplace and more coming online every day, there is a total “lack of maturity” within the enterprise on how to manage and govern all this information.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Information] What is Proximity Based Marketing?
    As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine. Inbound Marketing
  • VIEWPOINT  |  TUESDAY, MAY 6, 2014
    [Information] CRM: 20 Years Later—Still Hated
    CRM may have been well intentioned—meant to centralize information—but it wasn’t designed specifically for sales. ”). Sales Process B2B Sales
  • INBLURBS  |  TUESDAY, SEPTEMBER 4, 2012
    [Information] Why do you have a Facebook profile if you don’t want to communicate?
    Sometimes there are users in my network who make the impression they are bothered through this information. People who don’t want to be “bothered” by information which they don’t like for this moment should take into account that maybe this information they don’t like at this moment can benefit other people.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 18, 2015
    [Information] What Lies Ahead in 2016 and Other Mobile Marketing News
    Effects Of Mobile Marketing On Information Search Stage. After the consumer has developed a want or a need, the next thing he or she will do is start an information search regarding different alternatives that he/she can purchase to satisfy his/her need. Information search can be done internally or externally. Mobile Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 21, 2015
    [Information] How to promote your content without being spammy
    The amount of information on the web is exploding, making it more and more difficult to stand out. The amount of information on the web is exploding, making it more and more difficult to stand out. Many companies are turning to more advanced strategies to try to get through, including advertising and promoting content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 30, 2014
    [Information] The sneaky method BuzzFeed uses to win the market research game
    Even if you don’t create a BuzzFeed account to login to the site, they collect aggregate data as well as your location, IP address, information from cookies and web beacons about your browsing behavior, and much more. We may use your contact information to send you information about our Services, when we feel such information is important.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Information] Google Guide--Tutorials on How to Use Various Google Features and Services
    developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Services.
  • B2B LEAD BLOG  |  SUNDAY, MAY 31, 2015
    [Information] Expert Interview with Kieran Daniels Of Instapage On Running A Successful Landing Page Marketing Campaign
    landing page allows a company to tailor the information for that particular product or campaign in order to gather as much pertinent data as possible that yields the most useful leads. Landing pages are an essential component of a digital marketing campaign. According to Hubspot.com, 68% of marketers use landing pages to garner new […].
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 10, 2010
    [Information] 5 Ways to Prospect for New Business on LinkedIn
    But if you are looking for local networking opportunities or events in which your business prospects may be attending, all of that information is potentially within the Events database. Image by wordjunky via Flickr. Watch my video for advice on how many LinkedIn connections you should have if you are not sure you have enough. Please share!
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 9, 2015
    [Information] Announcing The 2015 B2B Web Usability Report
    Thorough Contact Information. Key Takeaway #2: Buyers Need Thorough Contact Information to Make Purchasing Decisions. One content asset that plays a significant role in establishing trust and credibility, throughout the buyer journey, is “thorough contact information.” We hope you find it as valuable as we did.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Information] Why You Should Stop Mapping Content Formats to the Buyer’s Journey
    Instead of focusing on content formats by stage, marketers need to focus on the information that is needed at each stage in the buyers journey. Information , not format, is the key: Information can be early stage, mid stage or late stage. The purpose of your content is to deliver information. Yeah, right. Disagree?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 15, 2013
    [Information] How Marketing Can Impact Revenue Through Big Data And Social Selling
    The fact is, buyers no longer rely on sales reps as the keepers of information. Over the past few years, buyers have become increasingly well informed. They rely much more on the wealth of information available to them on the Internet and through their colleagues and other users. A Guest Post by CEO and Author Glenn Gow.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 12, 2010
    [Information] 7 Great Social Media Websites and Blogs for Insightful Advice and News
    But where do you start seeking out this information? Where do you go in 2010 to find out the latest and most insightful information on social media?  Is it listed above? Here’s how my readers voted, in descending order of importance (and what percent voted for each particular website): 1.) Spend Less Time There. 5.) Thanks!
  • HUBSPOT  |  SUNDAY, OCTOBER 25, 2015
    [Information] 13 Science-Backed Reasons Why Your Brain Craves Infographics [Infographic]
    This contributes to why infographics and the inclusion of visual content in online information has been so successful. Readers crave visual breaks from the overload of text-based information that floods our daily browsing and work-related activities. This post originally appeared on HubSpot's Agency Post.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, FEBRUARY 4, 2011
    [Information] A Multichannel Marketing Roadmap: Messaging Strategy and Campaign Design
    When your customer or prospect finds the information they were looking for – or were ready for- they feel satisfied and empowered. Forget about managing your relationship with your customer. Today she manages the relationship with you! This new fact becomes real in every dialogue or customer interaction you have.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 21, 2014
    [Information] Lead Capture: How undermining value impacts conversion
    Version A of the lead capture page featured a long-copy format with information on the treatment facilities and a call-to-action located below the fold at the bottom of the page. In this case, the shorter length of the page made it more difficult for the right customers to gain the information they needed. Version A. Version B.
  • MARKETING CRAFTMANSHIP  |  MONDAY, JUNE 23, 2014
    [Information] Peter Drucker on “The Four Roles of the CFO”
    The notion that you should split these two universes of information between the Chief Financial Officer, who is responsible for financial information, and the Chief Information Officer, who is responsible for non-financial information is not a good idea…. Top management doesn’t think financially. Drucker Phibro Energy
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 12, 2015
    [Information] 5 Overlooked Content Marketing Assets That Can Influence SEO
    Thorough contact information. For general contact forms:  Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. As we illustrated in our 2015 Web Usability Report , 52% of respondents wanted to see About / Company Information when they got to a B2B vendor website.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 22, 2008
    [Information] Why PowerPoint rules the business world
    The same document that is used to present information in a meeting or conference, can, with little or no modification, be emailed as a document or shared online, retaining much of its meaning. It's easy to add information of any kind: Video, charts, photographs, maps - just about anything that can be digitized can be added to PowerPoint.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, DECEMBER 1, 2010
    [Information] What You Really Must Know To Succeed in Social Media Marketing
    In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. It's about people. And of course it also means value for your business: the bottom-line. Here is what you really should know to be successful in social media marketing.
  • FIFTH GEAR ANALYTICS  |  MONDAY, MAY 2, 2011
    [Information] 4 Insights on B2B Social Media Marketing – Industry Report Review
    To say that there is an information overload in social media best practices, infographics, statistics, and "how-to" information would be an understatement. With the amount of information being published daily, it can be a challenge to keep up with the latest reports, trends and winning formulas for social media success.
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 31, 2012
    [Information] B2B Marketers Are Begging For Bad Data
    You have seen the registration forms that go on and on, asking for information about an individual’s role in the buying process, project budget, timeline and more. Individuals simply are not willing to share this much information , and sometimes they do not expect to share any information at all.
  • B2B LEAD BLOG  |  FRIDAY, MAY 8, 2015
    [Information] What Makes Good Quality Marketing Data?
    When companies use unstructured data, like that from social networks, they must pay attention to data quality so they can be confident that decisions are made upon sound information. Businesses that want to improve operating efficiencies should assess the quality of the marketing data they use. Customer data quality can vary considerably.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Information] 7 Myths You Shouldn't Believe About Email Marketing [Infographic]
    Since marketers have been using email for so long, there is a ton of information out there that suggests the best and worst ways to optimize your email marketing -- but not all of the advice is true. Email is one of the oldest online tools that most marketers still rely on today. What other email marketing myths have you heard?
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 18, 2010
    [Information] 7 Ways to Sell Social Media to Your Marketing Department
    There is more and more information being published on these statistics on a daily basis that you are sure to find something to back up your claims. 2) Competitor’s Use of Social Media. Pick 5 and then go to their websites and look for the following information: Do they have a Blog? Tread with caution. 2.) Well, where are they?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 2, 2015
    [Information] Content Industrial Buyers Want from Supplier Websites
    Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Information] The ABCs of Social Selling: Always Be Connected
    consume information online and am constantly sharing it with my social networks. need them because it means my network finds the information I’m sharing of value. She’s an “information concierge” — she provides the right information to the right person at the right time in the right channel. Buyers are online.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 19, 2012
    [Information] How the physics of social media could kill your marketing strategy
    Let’s look at the two colliding factors that will dramatically impact your marketing initiatives. 1) The amount of available information is accelerating.  I recently saw an infographic reporting that all of the information created in the past two years equals the amount of recorded information for all of human history.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, OCTOBER 10, 2012
    [Information] Why Your Blog Should be Your Top Social Media Tool
    And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several years ago: Social media  is information content created by people using highly accessible and scalable publishing technologies. You can provide an unlimited amount of vital information in a single location. Not bad.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 15, 2013
    [Information] How to Handle Objections as Opportunities, not Roadblocks
    Send more information. Homegrown Solution: When a prospect has a homegrown system that somewhat fits the profile of your solution, it usually means they’re investing a lot of internal information technology upkeep and maintenance! Something that everyone in the sales profession can relate to is rejection! They don''t have the budget.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 19, 2012
    [Information] Social Media Does Not Influence B2B Buyers
    Social Informs and Connects In the same research, 84% of respondents report using social networks to keep up with trends and stay connected. Providing information as a service to your audience is at the heart of inbound marketing , it is no wonder this is such as important shift for marketers to make! Don’t be that guy.
  • B2B LEAD BLOG  |  MONDAY, MAY 18, 2015
    [Information] Outsmarting Your Competition With Marketing Data
    Within this data lies all of the information you need to make more sales, both by upselling to your existing customers and by generating new customer bases. […]. Who are your customers? What are their positions within their organizations? What drives them to buy, or not to? How can you know? The answer is marketing data.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [Information] 10 Examples of Highly Impactful LinkedIn Profiles
    Brittney’s profile hits all of the fundamentals, leading with published content and a concise, bullet list of summary information. A few key highlights: Bulleted summary and experience information, highlighting key responsibilities and success stories. Need more information? Why LinkedIn Again? Education Background.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 19, 2015
    [Information] What B2B Marketers Can Learn About Buyers Without Trying Too Hard
    Those folks are a treasure trove of information about the inner workings of the biggest companies in their respective fields (engineering, legal, biomedical, etc.). UserTesting is commonly used to inform software product design, but can inexpensively provide insight into what users learn or fail to learn from your company’s website.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 15, 2010
    [Information] Questions on? Come Join Me on Twitter on #JobChat!
    Part of what I preach about Windmill Networking is Paying It Forward to others in the belief that something, some piece of very trivial information or experience to you could be a godsend to others.  It is also about connecting with others and helping them because you never know when you may be able to help each other out in the future.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 13, 2015
    [Information] 8 Easy ideas to make your presentation memorable
    How can you best use this time to assure that your audience actually does something with your information? Information needs to be Acquired. 2. Information needs to be Processed. 3. Information needs to be Connected to Knowledge. Information needs to be acquired. 1. Information Needs to be Processed. 4.
  • SAZBEAN  |  TUESDAY, MAY 24, 2011
    [Information] 7 Reasons Why Business Websites Are Still Important
    Control - You need a place online that you own, where you control the information and the data. This means that you can be more efficient at providing visitors the information that they’re looking for, as well as the opportunity to create web applications for more value to your visitors. What do you think?
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 2, 2015
    [Information] What B2B Marketers Can Learn About Lead Generation From Costco
    The link between creating awareness and subsequent top-of-the-funnel sales leads was facilitated by the phenomenon of information asymmetry. According to Wikipedia , “information asymmetry deals with the study of decisions in transactions where one party has more or better information than the other.” Like a salesperson. Price.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Information] Is This Copyright Infringement? What Images You Can & Can't Share [Infographic]
    This blog post has provided information about the law designed to help our readers better understand the legal issues surrounding internet marketing. But legal information is not the same as legal advice -- the application of law to an individual’s specific circumstances. Sharing is caring, right? Well, yes. So what does that all mean?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 4, 2008
    [Information] Q-tools: An approach for discovery and knowledge work
    What is information design? And in a world where, slowly but surely, everything is being translated into, and expressed as, information, how do you begin to think about organizing the massive amounts of information we’re generating every day? prism is a question that divides information into smaller groups. tools.
  • THE POINT  |  WEDNESDAY, OCTOBER 3, 2012
    [Information] How Good Content can Help Improve Database Health
    According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. One of the surest ways to maintain good database hygiene is to provide contacts an incentive to update their own personal information.
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