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  • TONY ZAMBITO  |  MONDAY, MARCH 22, 2010
    [Information] Three Components Of A Buyer Persona Game Plan That Inform Executives
    Today’s executives, particularly in sales and marketing, are facing increasing pressure to come up with game plans to engage the buyer.   The challenge post-Great Recession is how to engage with buyers in meaningful ways to drive demand and top line revenue growth. Buyer Persona Development Process = Game Plan. Where To Play. How To Play.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 1, 2012
    [Information] A Guide to Lead Qualification: The Basics
    During this initial stage the prospect is typically just gathering information from the company to help them with their decision making process. Inquiries don’t usually come with much information about them, and require qualification to uncover details about their likelihood to buy. Sales Inquiries. Sales Leads. If not, who is?”.
  • B2BBLOGGERS  |  TUESDAY, NOVEMBER 9, 2010
    [Information] Tapping Social Networks for Business: Interview with @ClaraShih.
    After all, Shih created Faceconnector , an application that pulls Facebook profile information into Salesforce.com’s CRM application. Thanks Clara, for a most informative conversation. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 16, 2010
    [Information] 5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy
    blog is the best way for your business to be sharing your unique and resourceful information with the public. According to Hubspot,  72% of businesses have a social media strateg y. Really? Here’s 5 reasons why that might not be the case: 1) Is Your “Strategy&# Too Broad? Nothing. But campaigns are the means, not the end.
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Information] Why Your Marketing Needs To Be Cool
    It might be bitter medicine to swallow, but information abundance (if not pollution ) and your customers’ feelings are the reality. Sales & Marketing Alignment debbie downer information pollution Pulp Fiction Samuel L. “60% of customers have a negative opinion of marketing.” ” –Yankelovich Partners.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Information] Are Google Ad Extensions Right for Your Business?
    Google Ad extensions are terrific because they give you, the advertiser, the ability to show more relevant information to users than just what is available to you within your ad copy. Seller ratings – According to Google , they base their seller ratings on “a combination of customer reviews and information from verified sources.”
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Information] Business Must Have: Social CRM apps
    Information technology research group Gartner predicts that the social CRM market for year-end 2012 is expected to reach beyond $1 billion in revenue, nearly double than the year prior. Twitter, Facebook, and the like allowed users to share the details of their personal and professional lives for the world to see, for better or worse.
  • VIEWPOINT  |  THURSDAY, APRIL 14, 2011
    [Information] A Healthcare Information Technology Lead Generation Success Story
    billion healthcare information technology company with solutions and services that help physicians, hospitals and health plans operate more efficiently and profitably. A recently posted success story describes PointClear’s successful collaboration with Ingenix, a $1.8 Identify high-level decision makers in prospect companies.
  • SAZBEAN  |  TUESDAY, MARCH 26, 2013
    [Information] The three steps to ‘shareability,’ sharing customer information within the firm
    It is recognized that to communicate effectively across channels, customer information must be also shared effectively within the organization. ‘Shareability’ is the key We can think of this ability to share customer information as the concept of ‘shareability.’ News & Notes
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 11, 2009
    [Information] The information gap between marketing and sales—and how to fill it
    Information. Information, not DNA, is the most important piece of the consultative sale and the executive-level relationship. With customers able to do so much research online, the way to get in the door these days is to have information that isn’t readily available elsewhere. Information is marketing’s responsibility.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 11, 2009
    [Information] The information gap between marketing and sales—and how to fill it
    Information. Information, not DNA, is the most important piece of the consultative sale and the executive-level relationship. With customers able to do so much research online, the way to get in the door these days is to have information that isn’t readily available elsewhere. Information is marketing’s responsibility.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MAY 6, 2016
    [Information] Red is the New Blue!
    Market Intelligence Thought Leadership b2b sales intelligence insideview big data insideview information technology insideview IT insideview market intelligence insideview red ocean insideview sales intelligenceBefore you declare me color blind, let me clarify. However, let me briefly explain before presenting my argument.
  • SAZBEAN  |  MONDAY, JULY 19, 2010
    [Information] Improve Your Tweets Using HootSuite’s Twitter Stats
    Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. Taking a look at the daily information will give you an idea of what days your tweets may be more popular than others with your audience. But how do you know what your audience likes or dislikes?
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 14, 2008
    [Information] Information Coping Skills: Turn Off the Damn Email Software and Get Some Work Done (Or go for a walk)!
    " The article describes how some technology firms, including Microsoft , Intel , Google and I.B.M. , are banding together to fight information email overload - by doing research on information coping skills - one of my favorite topics for the past ten years. What are you are best tips for dealing with information overload?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 4, 2012
    [Information] Warm Up Your Closing Call With a Social Network Referral
    Once you are a member of the network,  you can start interacting with your prospects to give advice, answer questions or even to gather more background information. Interacting on a social level allow you to present yourself as an expert in your field and as a go-to source for information related to your particular line of products.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2011
    [Information] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    Already the United Kingdom’s Information Commissioner’s Office (ICO) has seen a steep drop off on visitor tracking. Digital Marketing b2b marketing cookies EU EU privacy directive EU regulations European Union explicit opt-in Google Analytics online marketing online tracking opt-in privacy UK UK Information Commissioner's Office Vicky Brock
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 17, 2011
    [Information] In Defense of Klout Measurement for Social Media Influence
    Social Media Marketing Ashton Kutcher Blog Business communication Facebook influence klout LinkedIn Mashable measurement measurement tool measurement tools measurements mediums online social networking score social social influence social information processing Social network Social network service tool tools Twitter world wide web
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com
    Information Technology. Information Technology. Computer Literacy Doesn't Mean Information Literacy, Report Says. But that doesn’t make them information literate. Some of the key problems the study found include: Young people don’t develop good search strategies to find quality information. Gazette.
  • THE ROI GUY  |  TUESDAY, JUNE 22, 2010
    [Information] “Information Overload” Biggest Change Agent for Marketing in Next Decade?
    And it dawned on me that this is the greatest challenge for the next 10 years– Information Overload. The bad news, is that in a world of information overload, these white papers are getting lost and are not deemed relevant to today's frugal buyer. This got me thinking. What will the biggest change agent be over the next 10 years?
  • CHRIS KOCH  |  TUESDAY, AUGUST 16, 2011
    [Information] The crisis of buyer information in B2B and how to fix it
    Generally I think we can say that the trend and sentiment among B2B buyers is to hand over less information over time rather than more. So how to stave off this impending crisis of buyer information? Are you making plans for a post-buyer information age? Image by roboppy via Flickr. Too bad you can’t slam an iPhone. Don’t ask.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 21, 2010
    [Information] StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website
    Tags: Social Media Marketing StumbleUpon buy traffic collaboration content Digg drive traffic Facebook Google increase website traffic iphone Kevin Rose LinkedIn marketing massive traffic news websites online social networking Reddit Social bookmarking social information processing stumbling Su.pr
  • AGGREGAGE  |  FRIDAY, JUNE 19, 2009
    [Information] Tradeshows Need to Get in the Information Business
    Get In the Information Business. If tradeshows are in the information business, they need to team with journalists and companies to communicate with attendees. Information is no longer a one way street. A recent post - Could Tradeshows Be ‘Googley’? One suggestion stuck out at me: 5.) And, guess what? That’s a good thing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Information] The 4 Cs of Social Media
    Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. closely follow people on Twitter who are active in sharing information relevant to my job. At the same time, it is just another marketing channel. And the reaction of many is to rush into the technology.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] It's Not What You Know, It's Who You Know: Work in the Information Age
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Information] 6 Steps to Practice Your Social Selling Skills
    Social media is a great resource for finding this type of information. The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Many will go all out for the first couple of weeks and quit once there are no results for their efforts.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Information] 6 Steps to Practice Your Social Selling Skills
    Social media is a great resource for finding this type of information. The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Many will go all out for the first couple of weeks and quit once there are no results for their efforts.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 7, 2012
    [Information] An Old School Sales Technique that Is Fresh Again
    Because most of your clients won’t take the time to write you back, make sure to include your email address, cell phone number and any other contact information that you feel is relevant. Send a letter. An old fashioned piece of mail to a prospect can position you as a more accessible choice, especially with more traditional clientele.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 15, 2012
    [Information] Five Crucial Tips for Effective Prospect Research
    Before you start looking for information, determine what you want to find. A lot of irrelevant information can complicate your research, and you may spend quite a lot of time analyzing information that does not pertain to the sales process. Get in the habit of finding the most important information first.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 9, 2010
    [Information] 10 Things You Must Do for LinkedIn Profile Completeness
    Tags: LinkedIn business opportunities collaboration community websites display jobs seeker LinkedIn Open Networker online social networking professional profiles redefine social information processing Social Media Marketing Social network service Social Networking Web 2.0
  • E-QUIP  |  FRIDAY, JANUARY 23, 2015
    [Information] Does Sharing Financial Information Improve Performance?
    I''m working with a family-owned engineering firm that has tentatively decided to take a bold step: to start sharing financial information with all their employees. Another 17% shared this information with only select employees, while 76% provided no such data to their staff. Is there a trend here? Meanwhile, 85% of companies in Inc.
  • I-SCOOP  |  WEDNESDAY, APRIL 2, 2014
    [Information] Big Data: the content and customer experience perspective
    Big Data is everywhere: marketing, analytics, information management, healthcare, the list goes on. Content management Customer experience Information management Big Data CeBIT One of the themes of this year’s main European IT exhibition, CeBIT, was Big Data. And despite discussions and debates in the area of privacy […].
  • E-QUIP  |  FRIDAY, MARCH 18, 2011
    [Information] E-Quip Blog: Proposal Planning Questions
    Ive yet to see an RFP that provided the most important information I needed to write a winning proposal. Organize your proposal precisely as the RFP specifies, provide all the requested information, and make it easy for the client to evaluate your proposal based on the published selection criteria. Friday, March 18, 2011. Why not?
  • THE ROI GUY  |  THURSDAY, DECEMBER 15, 2005
    [Information] The ROI for Information Lifecycle Management (ILM)
    With consolidation to storage area networks and advances in storage management software packages, the concept of hierarchies and intelligent management like information lifecycle management (ILM) is again at the forefront of storage architecture planning. The savings could be significant beyond storage costs. ILM is not a new concept.
  • TOM PISELLO  |  THURSDAY, DECEMBER 15, 2005
    [Information] The ROI for Information Lifecycle Management (ILM)
    With consolidation to storage area networks and advances in storage management software packages, the concept of hierarchies and intelligent management like information lifecycle management (ILM) is again at the forefront of storage architecture planning. The savings could be significant beyond storage costs. ILM is not a new concept.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 14, 2011
    [Information] Does Your Social Media Department Have a Content Czar?
    This is especially true for B2B (business-to-business) companies who’s customers are looking for more and more information and have less time to call on a company for an explanation by an engineer or sales associate. Resourceful information.  Don’t know what information to share on social websites?  Content. 
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 15, 2013
    [Information] The Death of the Pushy Sales Rep: 3 Proven Tips for Today’s Top Performers
    We now live in a culture of constant information overload. The growth in popularity of content marketing simply adds even more information to the Internet. How can we increase our conversion rates? How can we start seeing more sales? How can we make lead generation more efficient for our company? Sell Less and Converse More. 19 Feb.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 3, 2012
    [Information] 5 #Secrets to #B2BSales Success That All Top Performers Know
    Selling is more competitive than ever before so having the right information at the right time – every time – for any sales rep is the key to success. Extend your investment in SAP ERP or CRM by giving your salespeople an easy-to-use sales application with hassle-free access to back-office information.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Information] The Attention Web: What B2B Marketers Need to Know
    They argued that unless companies learn to effectively capture, manage and maintain attention – both internally and in the marketplace – they will fail. There is now hard evidence that shows the number of clicks, comments, and shares are not indicative of how much time people spend engaged with the actual content.
  • I-SCOOP  |  TUESDAY, SEPTEMBER 10, 2013
    [Information] The present and future of content management with John Mancini
    An overview of the trends in content management, Big Data and intelligent information management with John Mancini, leader of the AIIM global community of information professionals. Last year AIIM published a paper with Kodak Alaris (a partner) on Intelligent Information Management and how […].
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 21, 2010
    [Information] Content Aggregation: The Future of (B2B and Consumer) Media?
    What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. “Traditional&# media is struggling. Publishers want eyeballs.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 15, 2011
    [Information] Can we collect lead / registration information from marketing tool users?
    The Alinean powered tools are built / hosted on Alinean’s XcelLive platform , which has a number of lead capture options and connectors to integrate this information into your CRM / lead nurturing system. The tool has its own registration form, which can be customized, or it can pass registration to your own registration form / system.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [Information] InsideView Named Codie Winner for Best Sales & Marketing Intelligence
    The Codie awards come to us every year from SIIA (the Software & Industry Information Association) to honor the best and brightest products, technologies, and services brought to market by media, publishing, and IT companies. It’s a bit of a mouthful. For the first time ever, InsideView will expand beyond sales intelligence this year.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 24, 2011
    [Information] New Free Realtime People Search Engine Reveals All
    You can do Google searches and go to each social media website and perform many searches, or you can simply access all of this information in once place through Waatp.com.  The results will show you a large amount of demographic information on that person, including, if available, the following: Address. Family Information.
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [Information] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
    Tuesday, June 22, 2010 “Information Overload&# Biggest Change Agent for Marketing in Next Decade? And it dawned on me that this is the greatest challenge for the next 10 years– Information Overload. This got me thinking. What will the biggest change agent be over the next 10 years? Why not? Do White Papers Still Engage?
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 20, 2007
    [Information] Social Media Now Top Information Source for B2B IT Buyers
    Search is the most important source of information during the research phase, while discussion groups and blogs are the most heavily used tools for narrowing a vendor list and conducting a final evaluation. B2B IT decision makers are increasing less interested in advertising and more eager to get unbiased information from their peers.
  • I-SCOOP  |  TUESDAY, MAY 31, 2016
    [Information] Human nature and technological enablement: the dilemmas of collaboration
    Business and management Human resources Information management Social collaboration collaboration Collaboration Conundrum decentralized work digital workplace Nicola MillardA manager at my first job used to say that management is about getting things done.
  • E-QUIP  |  TUESDAY, SEPTEMBER 4, 2012
    [Information] E-Quip Blog: Providing Value in Sales When You're Not the Expert
    This involves bringing something of value —usually relevant information or advice—in exchange for the clients precious time. Tuesday, September 4, 2012. Providing Value in Sales When Youre Not the Expert. couple weeks ago, I advocated offering your "entree" whenever making a sales call. Develop your own expertise. Posted by.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JUNE 19, 2008
    [Information] NEASC Best Practices for Electronically Offered Online Degree and Cert. Programs - Delhi Computer Information Systems (CIS) - Confluence
    Dashboard. > Delhi Computer Information Systems (CIS). > CIS Home. > Services. > Online Education. > NEASC Best Practices for Electronically Offered Online Degree and Cert. Delhi Computer Information Systems (CIS). As such they are intended to inform and facilitate the evaluation policies and processes of each region.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 13, 2010
    [Information] Variety of Content is the Key in the Early Stages of the.
    Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. In this post, I’m going to focus on content for the early stages of the buy cycle. Scoring or qualifying your site visitors is largely dependent on their behavior. Resource
  • EMAGINE B2B BLOG  |  FRIDAY, AUGUST 7, 2009
    [Information] Changing information sources for large purchase decisions
    Once again, a bit of research from MarketingSherpa that puts the stamp of validity on what we’ve kinda suspected:  in this case, that the poor economy has forced a shift away from face-to-face events and trade shows, and toward their virtual or online counterparts.  And this was a survey of buyers and influencers about the [.].
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Information] 5 Reasons Your Business Should be Sponsoring Social Media Events
    Because of the fact that participants in these events like to share information through social media, often the viewers of these tweets will end up spreading the word to their own network if they find the information valuable through ReTweets, Likes, and Shares. 10 of the 12 ConnectOC Organizing Committee Members. Please chime in!
  • TOM PISELLO  |  THURSDAY, OCTOBER 7, 2010
    [Information] Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.
    Thursday, October 07, 2010 Drive Budget Planning with the “IT Hierarchy of Needs&# For Information Technology, it’s not how much you spend, but what you invest in that matters. But as budget season looms for most organizations, how can you be sure IT is getting its fair share to drive innovation and bottom-line impact?
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 20, 2010
    [Information] How Should I Deal with a LinkedIn Recommendation Request I Don’t Want to Give?
    Tags: LinkedIn collaboration community websites dreads former LinkedIn Open Networker LinkedIn Recommendation online social networking person recommendation request recommendations recommended request social information processing Web 2.0
  • I-SCOOP  |  MONDAY, DECEMBER 28, 2015
    [Information] Grow your business: shrink the paperwork mountains
    To thrive, innovate, be productive and keep everyone – from customer to employee and beyond – happy, easy, user-friendly and ubiquitous access to the right data and information is key. Information management customer experience digital business transformation paperless dream capture paperwork digitizationAre you ready?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 16, 2012
    [Information] The 10 Commandments of #pre-callresearch
    You also need to do online research to learn about this individual’s personal interests, business philosophy and other pertinent information. The company website is a great source of information. Use the information you glean from Commandments 1-8 to formulate questions to which your prospect will respond.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 24, 2011
    [Information] That's John Doe to You
    Here are a few of the reasons people have shared with me recently when asked why they lie on registration forms: I register for information, but get a barrage of emails and phone calls. Most of the content is useless , I’m not giving up my information for that. I don’t want to be contacted. Views expressed are my own.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 4, 2011
    [Information] 15 Top New Social Media Blogs to Follow in 2011
    You may already be avid readers of some of these blogs, but I have gone out of my way to find great social media-related blogs that are NOT popular according to these guidelines: NOT in the top 50 of the AdAge Power 150. NOT in the top 50,000 worldwide Internet ranking according to Alexa.com. NOT having over 50,000 Twitter followers. 13. B. L.
  • OPENTOPIC  |  THURSDAY, JUNE 9, 2016
    [Information] Lithium launches Reach, a Klout-informed social content marketing tool
    Opentopic blog >> marketingland.com Social community provider Lithium Technologies is today announcing a new social content marketing product called Lithium Reach that is intended to leverage its secret weapon: Klout. It has utilized the acquisition for such purposes as helping. Marketing Technology Cmo undefined
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 11, 2013
    [Information] Building A Verifiable Online Identity: Proving You’re The Dog You Say You Are On The Internet
    Social Media and Online Security eBay Facebook Google Information technology Public key certificate Public key infrastructure Social Media Marketing Trend Micro Twitter YouTube In the technology world there’s a saying: no one knows you’re a dog on the Internet. Featuring Contributions from Global Thinkers.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MAY 21, 2012
    [Information] How to Boost B2B Sales with Social Media
    The information you gain through this research will allow you to alter your sales pitch to highlight the product or service’s strengths and address any concerns that potential customers might have. All of this information comes from social media research. Collecting such information through social media will improve your sales pitch.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Information] Announcing InsideView Open: Market Intelligence Anywhere, Anytime
    Informed Enterprise insideview Knobile Sales 2.0 In case you were tied up with that Cupertino distractio […]. Customer Success Product Showcase Product Updates Sales Intelligence Technology Umberto Milletti B2B Enterprise 2.0 Social CRM social selling
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 3, 2010
    [Information] Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile
    For those who think of this functionality as a digital handshake and would like to connect with those who share their profile information when they view you, you can now go back at anytime knowing that there are 3 months of data stored for your reference. Wouldn’t it be cool if you could analyze visitors to your Facebook Page?
  • FATHOM  |  WEDNESDAY, FEBRUARY 6, 2013
    [Information] Mobile Technology & Healthcare Organizations: What’s Your Policy?
    Since it’s recently been reported that 68% of healthcare organizations have a policy on mobile technology usage, you might want to know if your organization is up to speed (via the Healthcare Information and Management Systems Society). appeared first on Fathom.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 21, 2013
    [Information] SoLoMo Place Based Marketing: Personal Utility or Prying?
    SoLoMo National Security Agency Nordstrom NSA Personally identifiable information Privacy Security United States Wal-Mart by Joe Ruiz - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Featuring Contributions from Global Thinkers.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 15, 2011
    [Information] What additional information can Alinean capture about the user or analyses from sales / marketing tools?
    When the tool is run by a user, various prompts are used to collect detailed information about the customer’s opportunities, practices and current costs. All of this rich information is captured and available in a number of ways. Second, the information is stored in the Alinean tool database, and can be mined for analysis.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 23, 2010
    [Information] Top 30 Most Useful Facebook Blog Posts of 2010
    While I limited my similar top blog posts on Twitter and LinkedIn to 20, so many people had so much resourceful information to provide on FB that I felt the need to expand this blog post to include the top 30 most useful articles this year.  Mashable contributes a short but informative article on how to do so with little effort.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 14, 2010
    [Information] Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing
    Social media provides a lot of opportunities to learn because many companies and professionals are sharing lots of information. There is no doubt that the current recession continues to have an impact on the growth of social media. Unfortunately, I don’t see enough of this happening. They will start to seek you out! Still not convinced?
  • CONFLUENT FORMS  |  MONDAY, AUGUST 27, 2012
    [Information] Knowing when it's time to pull the plug on your website
    web development best practices web design seo social media information architecture content strategy advice strategic planning small business sales businessLately I've been talking to a lot of organizations, both for-profit and non-profit, whose web sites have gotten away from them. They're overwhelmed and aren't even sure where to begin.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 6, 2010
    [Information] 5 Tips for Protecting Your Privacy on Facebook
    Under the guise of relevancy, Facebook may share your information and that of your friends with advertisers. Everyone is on Facebook — so is everyone’s business (and mother and aunts, etc.) Connecting with your business network on Facebook is nice, but not everyone wants to mix personal and professional. Privacy Settings.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 17, 2012
    [Information] How to Generate Leads with Pinterest
    Infographics make it easy for people to understand complex information and find a lot of relevant details in an easily digestible format. Pinterest is one of the largest and fastest-growing social networks in the history of the Web, and also a major source of organic web traffic. We believe it can be down, however. Show Off Infographics.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 17, 2010
    [Information] 6 People Who Should Use LinkedIn’s New Follow Company Feature
    With the new Follow Company feature, you can see all of this information in chronological order in the convenient location of the “Activity&# tab of each company.  It has never been easier to glean this much detailed information about a company’s HR moves in the history of the Internet. Job Seekers. Hiring Managers.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 14, 2010
    [Information] LinkedIn vs. Facebook for Business in 2011 – The Battle Begins!
    LinkedIn and Facebook would seem to have very little in common going into 2011 : One platform was created as a closed and trusted networking site for professionals while the roots of the other come from being an open “face book&# of college students.  Professionals network on one platform while companies establish Pages on the other. 
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 14, 2009
    [Information] How to Give Away a Ton of Information to Sell a Ton of Products
    Essentially, Tim’s book gave away all of the information you needed to build your own successful business plan. believe there are two reasons: The information his book provided was so well done and so effective at showcasing his expertise that we have absolute confidence that he will deliver great software products, too.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 7, 2010
    [Information] How to Use the LinkedIn Follow Feature? Think Outside of the Box.
    When I wrote my book, I said that the only thing I disliked about LinkedIn Jobs was that they didn’t have an email alert system for informing you of new jobs like those that are available at Monster , CareerBuilder , or HotJobs. For instance: 1) FOLLOW COMPANIES. What about following other people and not companies? Please chime in!
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 2, 2010
    [Information] StumbleUpon: It’s NOT About the SEO! 4 Compelling Reasons to Become a Heavy StumbleUpon User.
    often get asked where to go to find relevant information with all of these blogs and Web 2.0 You can then go to their profiles for more potential informative websites to discover. Please inform us all! The idea being that the more links you have from other sites, the higher your SEO will be. And you know what? sites out there.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 27, 2010
    [Information] How Often Should You Update Your Social Media Status?
    When I say tweets, I’m talking about sharing some type of relevant and valuable information, not just chit-chat.  I do not preach automating in social media, but if there were one automation tip I recommend, it would be to schedule your tweets in advance with a tool like HootSuite so that they appear spread out throughout the day.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 15, 2010
    [Information] My Favorite 6 Social Media Sites for B2B Social Media Marketing
    This is why your website is even more important with the advent of social media, and you need to make sure that your website is “social media optimized&# to lead others to your social media profiles as well as to help others share your information throughout  their social media channels. Need I say more? Business has always been social.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 19, 2011
    [Information] Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement
    Specifically, in comparing the two dashboards, we notice the differences in information provided in each of the following areas: Is This Twitter Profile Real or a Bot? This is particularly useful information in scenarios where your company is looking for those who have an interest in various combinations of these categories.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 6, 2010
    [Information] [Video] How To Add a Facebook Like Button to Your WordPress Blog or Website
    For new visitors to your website, from Google or Bing web searches for example,displaying a number of people that already “Like&# your site shows that your site has already been confirmed by many people to be a trustworthy source of information. These are part of the new Facebook “Social Plugin&# options. Thanks!
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 15, 2011
    [Information] Can the user information captured with the Alinean-powered marketing tools be shared with CRM / marketing automation solutions?
    When a user runs an Alinean powered-tool, via the service, the registration information from your own registration system can be fed into the Alinean tool, pre-filling in key profile information. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 6, 2012
    [Information] The Prospect Calling Code: A Guide to Keeping Prospects on the Phone
    If you instead ask how their last purchase faired and what, if anything, they’d change about it, your prospect could answer in a number of ways that may lead to a lot more information than the time lapse between their previous purchase. Listening is especially important when finding out key information about your prospect.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 30, 2010
    [Information] LinkedIn Photo Advice : The Why, What and What Happened?
    This information actually comes straight from the source at Customer Support in Mountain View when I had problems uploading a photograph myself. LinkedIn , like any other social media channel, is a social networking platform. This means that people are networking with each other while revealing who they are and what they do. world wide web
  • WINDMILL NETWORKING  |  TUESDAY, MAY 25, 2010
    [Information] Growing Your Business…One Facebook Friend at a Time
    If I did not get a response, I followed up within 24 hours with a very polite nudge – “Hi FB Friend’s name…did you receive my information? Today’s blog post is from one of my new friends that I met Windmill Networking on Facebook , John Atterberry. Monetizing Facebook is not impossible. million “fans” or those who “like this” members.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 15, 2013
    [Information] How to Appeal to Buyer’s Caution
    Every purchase puts a B2B buyer’s job at risk, perhaps more so now than ever before because of the mountain of information buyers are expected to know before entering a B2B deal. Buyers can – and will – learn about your products online. As How does the appeal to caution work? buyer’s caution stems from a reluctance to face fears.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 19, 2010
    [Information] Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples
    hadn't looked at it from that perspective but it does present some challenges.&#. The fear of how one’s employees will use sites such as LinkedIn and Facebook is a knee-jerk reaction by those who, once again, might not be new adopters to these tools. Using Social Media Helps Protect Your Brand Name. Remember: New Tools, Old Rules. Yahoo!
  • I-SCOOP  |  FRIDAY, MAY 29, 2015
    [Information] Content production challenges and a note on marketing content
    Content management Content marketing Opinion Research Gleanster information management Kapost Toby MurdockIn March and April 2015, content marketing software vendor Kapost (now turned marketing content software vendor, there is a tiny difference, more on that evolution below) and Gleanster conducted an online survey of 3,048 marketers.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 20, 2010
    [Information] One-size-fits-all whitepapers ineffective due to Information Overload? Fight Back with ZDE Smart Papers
    However, the bulk of marketing activities that B2B technology vendors use involve the same information, in the same way, over and over to prospects as different as Joe’s Barber Shop and Exxon Mobil. B2B buyers are, quite simply, not all the same. So, how do you make whitepapers more effective, more relevant, more ONE-TO-ONE?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 11, 2009
    [Information] Will Twitter teach us to be concise and save the world from information overload? See my 1000 word blog post
    Just kidding.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 3, 2011
    [Information] Top 25 Most Useful Social Media Marketing Blog Posts of 2010
    Search engines are still the top resource used to find local businesses but increasingly, more and more are moving towards getting their information from Twitter, Facebook and other similar sites. Social media is fascinating in that the way we utilize these sites, and the functionality of these sites, is always changing.  Happy reading!
  • AD YOUR COMMENT HERE  |  THURSDAY, MAY 12, 2011
    [Information] [Infographic] The Current State of Social Networks
    Infographics social media infographic Information graphics social network social networksThanks to ignite social media for this great infographic!
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 29, 2010
    [Information] How Many LinkedIn Connections Should You Have? My Advice May Surprise You! [VIDEO]
    Tags: LinkedIn Social Networking calculations collaboration community websites connections how many human interest keynote speakers keynote speech LinkedIn Open Networker neal neal schaffer online social networking social information processing Social Media Marketing Social network service speeches video Web 2.0
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 20, 2010
    [Information] Farmers Insurance Social Media Marketing Case Study: Utilizing Farmville for Facebook Brand Awareness
    There are many tools that are available to companies in social media marketing, but one that you don’t hear about often is social gaming, especially when these games are played directly on popular social networking sites like Facebook.  Any Social Media Campaign Needs to Be Aligned with Your Brand. And the choice of FarmVille was a natural. 2.)
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 17, 2012
    [Information] How to Generate Expert Credibility
    This potential for information overload from internet searches often drives professionals to their own industry related journals for solutions to their most perplexing problems. This helps them to get high quality information, by relying on experienced editors who only allow those things to be published that will be of benefit to the readers.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 25, 2010
    [Information] Does your site provide too much stuff, but too little information?
    Perhaps it’s because B2Bs are getting the message that they need substantial content in order to make their sites adequately visible to the search engines.  Or maybe it’s just a feeling that “bigger is better.” Whatever the reason, we’re noticing lately that some clients are throwing lots of content up on their sites, though perhaps not [.].
  • SALES INTELLIGENCE VIEW  |  MONDAY, MAY 14, 2012
    [Information] How to Reveal Social Selling Engagement in Your Social CRM
    These extensive information reports are customizable and designed to give sales leaders a visual summary of InsideView usage within their organization. New Sales Leadership Reports Reveal Social Engagement and Activity Levels InsideView today also revealed new Sales Team Activity Reports.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 21, 2010
    [Information] Top 20 Most Useful LinkedIn Blog Posts of 2010
    Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals.  GENERAL HOW TO TIPS. LinkedIn Tips to Help You Stand Out by Linda Coles [1,096]. JOB SEARCH.
  • SAZBEAN  |  THURSDAY, DECEMBER 9, 2010
    [Information] Identifying 6 of the Most Important People in Your Social Network
    They tend to be absorbers of information and a bit shy.  It’s important to try to identify these people because they’re also likely to be customers at some point. The whole point of using social media is to build relationships with the right people. Reaching out to influencers helps build this relationship.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 24, 2011
    [Information] Fast Company, Lebron, Twitter and the #Nifty50 (Coming Soon)
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Information] Social Media in an Hour a Day
    This is a great way to keep information going out regularly. Tags: Business Marketing News & Notes Social Media Social Networks Content devoted digital strategy facebook google internet marketing online marketing online social networking social information processing social media strategy social networking tips web 2.0
  • MARKETING-GIMBAL  |  SUNDAY, MAY 23, 2010
    [Information] Why Social Media is The Least Trusted Source of Information For B2B Buyers
    Earlier this year Edelman released their annual Edelman Barometer 2010. The Edelman Trust research has been most interesting in the last few years due to the global economic climate, and the lost of trust in institutions from governments, to financial.
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