DIGITAL B2B MARKETING | THURSDAY, MARCH 24, 2011
[Information] That's John Doe to You
Here are a few of the reasons people have shared with me recently when asked why they lie on registration forms: I register for information, but get a barrage of emails and phone calls. Most of the content is useless , I’m not giving up my information for that. I don’t want to be contacted. Views expressed are my own.
SALES INTELLIGENCE VIEW | THURSDAY, SEPTEMBER 11, 2014
[Information] Announcing InsideView Open: Market Intelligence Anywhere, Anytime
Informed Enterprise insideview Knobile Sales 2.0 In case you were tied up with that Cupertino distractio […]. Customer Success Product Showcase Product Updates Sales Intelligence Technology Umberto Milletti B2B Enterprise 2.0 Social CRM social selling
SALES INTELLIGENCE VIEW | FRIDAY, NOVEMBER 16, 2012
[Information] The 10 Commandments of #pre-callresearch
You also need to do online research to learn about this individual’s personal interests, business philosophy and other pertinent information. The company website is a great source of information. Use the information you glean from Commandments 1-8 to formulate questions to which your prospect will respond.
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 16, 2010
[Information] 5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy
blog is the best way for your business to be sharing your unique and resourceful information with the public. According to Hubspot, 72% of businesses have a social media strateg y. Really? Here’s 5 reasons why that might not be the case: 1) Is Your “Strategy Too Broad? Nothing. But campaigns are the means, not the end.
WINDMILL NETWORKING | FRIDAY, DECEMBER 3, 2010
[Information] Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile
For those who think of this functionality as a digital handshake and would like to connect with those who share their profile information when they view you, you can now go back at anytime knowing that there are 3 months of data stored for your reference. Wouldn’t it be cool if you could analyze visitors to your Facebook Page?
FATHOM | WEDNESDAY, FEBRUARY 6, 2013
[Information] Mobile Technology & Healthcare Organizations: What’s Your Policy?
Since it’s recently been reported that 68% of healthcare organizations have a policy on mobile technology usage, you might want to know if your organization is up to speed (via the Healthcare Information and Management Systems Society). appeared first on Fathom.
WINDMILL NETWORKING | FRIDAY, APRIL 9, 2010
[Information] 10 Things You Must Do for LinkedIn Profile Completeness
Tags: LinkedIn business opportunities collaboration community websites display jobs seeker LinkedIn Open Networker online social networking professional profiles redefine social information processing Social Media Marketing Social network service Social Networking Web 2.0
THE TOP LINE | TUESDAY, APRIL 12, 2011
[Information] Health care IT: Lives depend on good design
With the federal mandate to automate the collection and distribution of patient medical records and information behind us, industry participants are starting to worry about the usability of the new health care information technology systems. Designing empathy into health information systems. Designing for behavior change.
WINDMILL NETWORKING | FRIDAY, OCTOBER 11, 2013
[Information] Building A Verifiable Online Identity: Proving You’re The Dog You Say You Are On The Internet
Social Media and Online Security eBay Facebook Google Information technology Public key certificate Public key infrastructure Social Media Marketing Trend Micro Twitter YouTube In the technology world there’s a saying: no one knows you’re a dog on the Internet. Featuring Contributions from Global Thinkers.
WINDMILL NETWORKING | MONDAY, OCTOBER 21, 2013
[Information] SoLoMo Place Based Marketing: Personal Utility or Prying?
SoLoMo National Security Agency Nordstrom NSA Personally identifiable information Privacy Security United States Wal-Mart by Joe Ruiz - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Featuring Contributions from Global Thinkers.
E-QUIP | TUESDAY, SEPTEMBER 4, 2012
[Information] E-Quip Blog: Providing Value in Sales When You're Not the Expert
This involves bringing something of value —usually relevant information or advice—in exchange for the clients precious time. Tuesday, September 4, 2012. Providing Value in Sales When Youre Not the Expert. couple weeks ago, I advocated offering your "entree" whenever making a sales call. Develop your own expertise. Posted by.
CONFLUENT FORMS | MONDAY, AUGUST 27, 2012
[Information] Knowing when it's time to pull the plug on your website
web development best practices web design seo social media information architecture content strategy advice strategic planning small business sales businessLately I've been talking to a lot of organizations, both for-profit and non-profit, whose web sites have gotten away from them. They're overwhelmed and aren't even sure where to begin.
SALES INTELLIGENCE VIEW | TUESDAY, JULY 17, 2012
[Information] How to Generate Expert Credibility
This potential for information overload from internet searches often drives professionals to their own industry related journals for solutions to their most perplexing problems. This helps them to get high quality information, by relying on experienced editors who only allow those things to be published that will be of benefit to the readers.
SALES INTELLIGENCE VIEW | MONDAY, MAY 14, 2012
[Information] How to Reveal Social Selling Engagement in Your Social CRM
These extensive information reports are customizable and designed to give sales leaders a visual summary of InsideView usage within their organization. New Sales Leadership Reports Reveal Social Engagement and Activity Levels InsideView today also revealed new Sales Team Activity Reports.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 21, 2010
[Information] StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website
Tags: Social Media Marketing StumbleUpon buy traffic collaboration content Digg drive traffic Facebook Google increase website traffic iphone Kevin Rose LinkedIn marketing massive traffic news websites online social networking Reddit Social bookmarking social information processing stumbling Su.pr
WINDMILL NETWORKING | THURSDAY, JUNE 17, 2010
[Information] 6 People Who Should Use LinkedIn’s New Follow Company Feature
With the new Follow Company feature, you can see all of this information in chronological order in the convenient location of the “Activity tab of each company. It has never been easier to glean this much detailed information about a company’s HR moves in the history of the Internet. Job Seekers. Hiring Managers.
WINDMILL NETWORKING | THURSDAY, AUGUST 19, 2010
[Information] Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples
hadn't looked at it from that perspective but it does present some challenges.. The fear of how one’s employees will use sites such as LinkedIn and Facebook is a knee-jerk reaction by those who, once again, might not be new adopters to these tools. Using Social Media Helps Protect Your Brand Name. Remember: New Tools, Old Rules. Yahoo!
WINDMILL NETWORKING | THURSDAY, MARCH 24, 2011
[Information] New Free Realtime People Search Engine Reveals All
You can do Google searches and go to each social media website and perform many searches, or you can simply access all of this information in once place through Waatp.com. The results will show you a large amount of demographic information on that person, including, if available, the following: Address. Family Information.
SALES INTELLIGENCE VIEW | WEDNESDAY, JANUARY 7, 2015
[Information] Best and Worst Stats of 2014
Data InsideView Culture b2b data b2b statistics Best and Worst of 2014 data enterprise statistics Infographics Informed Enterprise Well, 2015 is finally upon us, which makes it fun for m […].
ENGAGE | THURSDAY, MAY 12, 2011
[Information] How to Monitor Social Media Conversations
Content Management Business Facebook information overload Internet marketing Marketing and Advertising Media resource management Social Media social media monitoring TwitterT here’s a lot of social media static out there. And sifting through it is not an enviable task.
SALES INTELLIGENCE VIEW | WEDNESDAY, OCTOBER 17, 2012
[Information] How to Generate Leads with Pinterest
Infographics make it easy for people to understand complex information and find a lot of relevant details in an easily digestible format. Pinterest is one of the largest and fastest-growing social networks in the history of the Web, and also a major source of organic web traffic. We believe it can be down, however. Show Off Infographics.
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 13, 2010
[Information] Variety of Content is the Key in the Early Stages of the.
Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. In this post, I’m going to focus on content for the early stages of the buy cycle. Scoring or qualifying your site visitors is largely dependent on their behavior. Resource
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 15, 2013
[Information] How to Appeal to Buyer’s Caution
Every purchase puts a B2B buyer’s job at risk, perhaps more so now than ever before because of the mountain of information buyers are expected to know before entering a B2B deal. Buyers can – and will – learn about your products online. As How does the appeal to caution work? buyer’s caution stems from a reluctance to face fears.
SALES INTELLIGENCE VIEW | THURSDAY, DECEMBER 6, 2012
[Information] The Prospect Calling Code: A Guide to Keeping Prospects on the Phone
If you instead ask how their last purchase faired and what, if anything, they’d change about it, your prospect could answer in a number of ways that may lead to a lot more information than the time lapse between their previous purchase. Listening is especially important when finding out key information about your prospect.
AD YOUR COMMENT HERE | THURSDAY, MAY 12, 2011
[Information] [Infographic] The Current State of Social Networks
Infographics social media infographic Information graphics social network social networksThanks to ignite social media for this great infographic!
WINDMILL NETWORKING | THURSDAY, APRIL 29, 2010
[Information] How Many LinkedIn Connections Should You Have? My Advice May Surprise You! [VIDEO]
Tags: LinkedIn Social Networking calculations collaboration community websites connections how many human interest keynote speakers keynote speech LinkedIn Open Networker neal neal schaffer online social networking social information processing Social Media Marketing Social network service speeches video Web 2.0
WINDMILL NETWORKING | WEDNESDAY, JULY 14, 2010
[Information] Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing
Social media provides a lot of opportunities to learn because many companies and professionals are sharing lots of information. There is no doubt that the current recession continues to have an impact on the growth of social media. Unfortunately, I don’t see enough of this happening. They will start to seek you out! Still not convinced?
DIGITAL B2B MARKETING | THURSDAY, MARCH 17, 2011
[Information] Online Advertising WILL be Regulated
Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. It doesn’t matter what data marketers actually collect and use or if individuals can control the data collection. Likewise, networks come and go like flies. What is your opinion? If not, what will?
BLUE FOCUS MARKETING | SUNDAY, APRIL 24, 2011
[Information] Fast Company, Lebron, Twitter and the #Nifty50 (Coming Soon)
WINDMILL NETWORKING | TUESDAY, FEBRUARY 2, 2010
[Information] StumbleUpon: It’s NOT About the SEO! 4 Compelling Reasons to Become a Heavy StumbleUpon User.
often get asked where to go to find relevant information with all of these blogs and Web 2.0 You can then go to their profiles for more potential informative websites to discover. Please inform us all! The idea being that the more links you have from other sites, the higher your SEO will be. And you know what? sites out there.
WINDMILL NETWORKING | FRIDAY, JULY 30, 2010
[Information] LinkedIn Photo Advice : The Why, What and What Happened?
This information actually comes straight from the source at Customer Support in Mountain View when I had problems uploading a photograph myself. LinkedIn , like any other social media channel, is a social networking platform. This means that people are networking with each other while revealing who they are and what they do. world wide web
WINDMILL NETWORKING | TUESDAY, OCTOBER 19, 2010
[Information] 5 Common LinkedIn Fallacies and Why You Shouldn’t Believe Them
Sure, there are lots of jobseekers as well as those from the “Staffing & Recruiting industry on the site, but at my last check the facts indicated that industry was not in the top 10 of those represented (Information Technology, Computer Software, and Financial Services being the Top 3 if you were curious). Too Many Emails?
TOM PISELLO | TUESDAY, OCTOBER 5, 2010
[Information] B2B Companies are Really Content Companies, But is Content.
With the Internet, B2B buyers have access to more information than ever. The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise".
TOM PISELLO | THURSDAY, DECEMBER 23, 2010
[Information] Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln. They do if they are.
WINDMILL NETWORKING | TUESDAY, MAY 25, 2010
[Information] Growing Your Business…One Facebook Friend at a Time
If I did not get a response, I followed up within 24 hours with a very polite nudge – “Hi FB Friend’s name…did you receive my information? Today’s blog post is from one of my new friends that I met Windmill Networking on Facebook , John Atterberry. Monetizing Facebook is not impossible. million “fans” or those who “like this” members.
WINDMILL NETWORKING | WEDNESDAY, SEPTEMBER 8, 2010
[Information] 5 Reasons Your Business Should be Sponsoring Social Media Events
Because of the fact that participants in these events like to share information through social media, often the viewers of these tweets will end up spreading the word to their own network if they find the information valuable through ReTweets, Likes, and Shares. 10 of the 12 ConnectOC Organizing Committee Members. Please chime in!
I-SCOOP | FRIDAY, MAY 29, 2015
[Information] Content production challenges and a note on marketing content
Content management Content marketing Opinion Research Gleanster information management Kapost Toby MurdockIn March and April 2015, content marketing software vendor Kapost (now turned marketing content software vendor, there is a tiny difference, more on that evolution below) and Gleanster conducted an online survey of 3,048 marketers.
WINDMILL NETWORKING | THURSDAY, JULY 8, 2010
[Information] I’m Unemployed…What Should I Blog About?
They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy. Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who “see the light and get excited about blogging.
WINDMILL NETWORKING | TUESDAY, AUGUST 24, 2010
[Information] Facebook Places Analysis: 3 Reasons Why Facebook Will Continue to Be Your Aggregator of Social Information
While everyone was talking about the new Facebook Places application last week, I wanted to wait until I had a chance to actually experiment with it myself and report firsthand back to you on my analysis. A little bit of historical perspective can’t hurt any analysis either: A few days in social media seems like a few months in real life.
WINDMILL NETWORKING | THURSDAY, JULY 15, 2010
[Information] My Favorite 6 Social Media Sites for B2B Social Media Marketing
This is why your website is even more important with the advent of social media, and you need to make sure that your website is “social media optimized to lead others to your social media profiles as well as to help others share your information throughout their social media channels. Need I say more? Business has always been social.
WEBBIQUITY | TUESDAY, SEPTEMBER 21, 2010
[Information] Content Aggregation: The Future of (B2B and Consumer) Media?
What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. “Traditional media is struggling. Publishers want eyeballs.
WINDMILL NETWORKING | THURSDAY, APRIL 22, 2010
[Information] 6 Great Reasons to Become a Business Exchange User
Have you heard of Business Exchange ? It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine. As you can already guess, it is a site that is extremely focused on business and the news. Everyone who posts information here must post it to a certain category.
WINDMILL NETWORKING | THURSDAY, FEBRUARY 11, 2010
[Information] Jobseekers: Start Thinking Like a Social Media Strategist
have a few webinars scheduled for the near future to begin to roll out this information to professionals worldwide. However, most companies are still trying to figure out how to use social media, and initial planning usually starts with the social media marketing strategy. Do you have your own social media plan for your job search? Facebook.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 11, 2015
[Information] 12 Secrets of the Human Brain to Use in Marketing
Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 9, 2012
[Information] Why Facebook will become the most dangerous company on earth
Virtually the entire economic model of Facebook is based on a single tactic — collect as much personal information about you as possible as a way to sell highly-targeted ads. So for Facebook to succeed, it simply must collect increasing amounts of information about you. More information = more ad revenues. You and me.
FIFTH GEAR ANALYTICS | FRIDAY, FEBRUARY 4, 2011
[Information] A Multichannel Marketing Roadmap: Messaging Strategy and Campaign Design
When your customer or prospect finds the information they were looking for – or were ready for- they feel satisfied and empowered. Forget about managing your relationship with your customer. Today she manages the relationship with you! This new fact becomes real in every dialogue or customer interaction you have.
DIGITAL B2B MARKETING | THURSDAY, AUGUST 16, 2012
[Information] Five Biggest Infographic Mistakes Marketers Make
Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead. In particular, look at the environment key below and map that information in the infographic. If it isn’t informative, useful or entertaining, just stop.
WINDMILL NETWORKING | THURSDAY, JUNE 10, 2010
[Information] 5 Ways to Prospect for New Business on LinkedIn
But if you are looking for local networking opportunities or events in which your business prospects may be attending, all of that information is potentially within the Events database. Image by wordjunky via Flickr. Watch my video for advice on how many LinkedIn connections you should have if you are not sure you have enough. Please share!
B2B MARKETING INSIDER | MONDAY, MARCH 10, 2014
[Information] Big Data Is Driving Content Marketing Strategy
According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. And because there is a massive amount of technologies in the marketplace and more coming online every day, there is a total “lack of maturity” within the enterprise on how to manage and govern all this information.
FIFTH GEAR ANALYTICS | MONDAY, MAY 2, 2011
[Information] 4 Insights on B2B Social Media Marketing – Industry Report Review
To say that there is an information overload in social media best practices, infographics, statistics, and "how-to" information would be an understatement. With the amount of information being published daily, it can be a challenge to keep up with the latest reports, trends and winning formulas for social media success.
KOMARKETING ASSOCIATES | THURSDAY, APRIL 9, 2015
[Information] Announcing The 2015 B2B Web Usability Report
Thorough Contact Information. Key Takeaway #2: Buyers Need Thorough Contact Information to Make Purchasing Decisions. One content asset that plays a significant role in establishing trust and credibility, throughout the buyer journey, is “thorough contact information.” We hope you find it as valuable as we did.
VIEWPOINT | TUESDAY, MAY 6, 2014
[Information] CRM: 20 Years Later—Still Hated
CRM may have been well intentioned—meant to centralize information—but it wasn’t designed specifically for sales. ”). Sales Process B2B Sales
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 21, 2015
[Information] How to promote your content without being spammy
The amount of information on the web is exploding, making it more and more difficult to stand out. The amount of information on the web is exploding, making it more and more difficult to stand out. Many companies are turning to more advanced strategies to try to get through, including advertising and promoting content.
DIGITAL B2B MARKETING | THURSDAY, MAY 31, 2012
[Information] B2B Marketers Are Begging For Bad Data
You have seen the registration forms that go on and on, asking for information about an individual’s role in the buying process, project budget, timeline and more. Individuals simply are not willing to share this much information , and sometimes they do not expect to share any information at all.
SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 1, 2010
[Information] What You Really Must Know To Succeed in Social Media Marketing
In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. It's about people. And of course it also means value for your business: the bottom-line. Here is what you really should know to be successful in social media marketing.
DIGITAL B2B MARKETING | WEDNESDAY, MARCH 28, 2012
[Information] Why You Should Stop Mapping Content Formats to the Buyer’s Journey
Instead of focusing on content formats by stage, marketers need to focus on the information that is needed at each stage in the buyers journey. Information , not format, is the key: Information can be early stage, mid stage or late stage. The purpose of your content is to deliver information. Yeah, right. Disagree?
MARKETING CRAFTMANSHIP | MONDAY, JUNE 23, 2014
[Information] Peter Drucker on “The Four Roles of the CFO”
The notion that you should split these two universes of information between the Chief Financial Officer, who is responsible for financial information, and the Chief Information Officer, who is responsible for non-financial information is not a good idea…. Top management doesn’t think financially. Drucker Phibro Energy
WINDMILL NETWORKING | WEDNESDAY, AUGUST 18, 2010
[Information] 7 Ways to Sell Social Media to Your Marketing Department
There is more and more information being published on these statistics on a daily basis that you are sure to find something to back up your claims. 2) Competitor’s Use of Social Media. Pick 5 and then go to their websites and look for the following information: Do they have a Blog? Tread with caution. 2.) Well, where are they?
WINDMILL NETWORKING | THURSDAY, AUGUST 12, 2010
[Information] 7 Great Social Media Websites and Blogs for Insightful Advice and News
But where do you start seeking out this information? Where do you go in 2010 to find out the latest and most insightful information on social media? Is it listed above? Here’s how my readers voted, in descending order of importance (and what percent voted for each particular website): 1.) Spend Less Time There. 5.) Thanks!
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 7, 2010
[Information] How to Use the LinkedIn Follow Feature? Think Outside of the Box.
When I wrote my book, I said that the only thing I disliked about LinkedIn Jobs was that they didn’t have an email alert system for informing you of new jobs like those that are available at Monster , CareerBuilder , or HotJobs. For instance: 1) FOLLOW COMPANIES. What about following other people and not companies? Please chime in!
WINDMILL NETWORKING | THURSDAY, MAY 27, 2010
[Information] How Often Should You Update Your Social Media Status?
When I say tweets, I’m talking about sharing some type of relevant and valuable information, not just chit-chat. I do not preach automating in social media, but if there were one automation tip I recommend, it would be to schedule your tweets in advance with a tool like HootSuite so that they appear spread out throughout the day.
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 12, 2015
[Information] 5 Overlooked Content Marketing Assets That Can Influence SEO
Thorough contact information. For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. As we illustrated in our 2015 Web Usability Report , 52% of respondents wanted to see About / Company Information when they got to a B2B vendor website.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 20, 2010
[Information] Farmers Insurance Social Media Marketing Case Study: Utilizing Farmville for Facebook Brand Awareness
There are many tools that are available to companies in social media marketing, but one that you don’t hear about often is social gaming, especially when these games are played directly on popular social networking sites like Facebook. Any Social Media Campaign Needs to Be Aligned with Your Brand. And the choice of FarmVille was a natural. 2.)
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Information] Google Guide--Tutorials on How to Use Various Google Features and Services
developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Services.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 15, 2013
[Information] How Marketing Can Impact Revenue Through Big Data And Social Selling
The fact is, buyers no longer rely on sales reps as the keepers of information. Over the past few years, buyers have become increasingly well informed. They rely much more on the wealth of information available to them on the Internet and through their colleagues and other users. A Guest Post by CEO and Author Glenn Gow.
B2B LEAD BLOG | SUNDAY, MAY 31, 2015
[Information] Expert Interview with Kieran Daniels Of Instapage On Running A Successful Landing Page Marketing Campaign
landing page allows a company to tailor the information for that particular product or campaign in order to gather as much pertinent data as possible that yields the most useful leads. Landing pages are an essential component of a digital marketing campaign. According to Hubspot.com, 68% of marketers use landing pages to garner new […].
HUBSPOT | SUNDAY, OCTOBER 25, 2015
[Information] 13 Science-Backed Reasons Why Your Brain Craves Infographics [Infographic]
This contributes to why infographics and the inclusion of visual content in online information has been so successful. Readers crave visual breaks from the overload of text-based information that floods our daily browsing and work-related activities. This post originally appeared on HubSpot's Agency Post.
INDUSTRIAL MARKETING TODAY | MONDAY, NOVEMBER 2, 2015
[Information] Content Industrial Buyers Want from Supplier Websites
Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 30, 2014
[Information] The sneaky method BuzzFeed uses to win the market research game
Even if you don’t create a BuzzFeed account to login to the site, they collect aggregate data as well as your location, IP address, information from cookies and web beacons about your browsing behavior, and much more. We may use your contact information to send you information about our Services, when we feel such information is important.
WINDMILL NETWORKING | THURSDAY, MAY 6, 2010
[Information] [Video] How To Add a Facebook Like Button to Your WordPress Blog or Website
For new visitors to your website, from Google or Bing web searches for example,displaying a number of people that already “Like your site shows that your site has already been confirmed by many people to be a trustworthy source of information. These are part of the new Facebook “Social Plugin options. Thanks!
B2B LEAD GENERATION BLOG | MONDAY, JULY 21, 2014
[Information] Lead Capture: How undermining value impacts conversion
Version A of the lead capture page featured a long-copy format with information on the treatment facilities and a call-to-action located below the fold at the bottom of the page. In this case, the shorter length of the page made it more difficult for the right customers to gain the information they needed. Version A. Version B.
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 19, 2015
[Information] What B2B Marketers Can Learn About Buyers Without Trying Too Hard
Those folks are a treasure trove of information about the inner workings of the biggest companies in their respective fields (engineering, legal, biomedical, etc.). UserTesting is commonly used to inform software product design, but can inexpensively provide insight into what users learn or fail to learn from your company’s website.
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 6, 2015
[Information] Should You Trust LinkedIn with Your CRM Data?
In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. It used to be that all you could do is view the information your contacts chose to share with you. So, now you can see some possibilities for storing contact information on LinkedIn.
HUBSPOT | THURSDAY, JULY 31, 2014
[Information] 7 Myths You Shouldn't Believe About Email Marketing [Infographic]
Since marketers have been using email for so long, there is a ton of information out there that suggests the best and worst ways to optimize your email marketing -- but not all of the advice is true. Email is one of the oldest online tools that most marketers still rely on today. What other email marketing myths have you heard?
DIGITAL B2B MARKETING | TUESDAY, JUNE 19, 2012
[Information] Social Media Does Not Influence B2B Buyers
Social Informs and Connects In the same research, 84% of respondents report using social networks to keep up with trends and stay connected. Providing information as a service to your audience is at the heart of inbound marketing , it is no wonder this is such as important shift for marketers to make! Don’t be that guy.
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 17, 2011
[Information] 23 Design, Data Visualization and Presentation Quotes from Edward Tufte
That’s why I recently attended “Presenting Data and Information,” a one-day course taught by the world’s best-known expert in data visualization, Edward Tufte. Tufte was an information alchemist: He effortlessly turned data into story after story. metaphor for good information design is a map. But we know we can do even better.
INBLURBS | TUESDAY, SEPTEMBER 4, 2012
[Information] Why do you have a Facebook profile if you don’t want to communicate?
Sometimes there are users in my network who make the impression they are bothered through this information. People who don’t want to be “bothered” by information which they don’t like for this moment should take into account that maybe this information they don’t like at this moment can benefit other people.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 8, 2015
[Information] Facebook Integration a Win-Win for Consumers and Marketers
One challenge has been around the friction involved in obtaining a customer’s personal information and permission to contact them. Facebook announced its new lead ads product that makes it simple for users on Facebook to share their information with an advertiser in two clicks. First, they click on a call-to-action in the ad.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 19, 2012
[Information] How the physics of social media could kill your marketing strategy
Let’s look at the two colliding factors that will dramatically impact your marketing initiatives. 1) The amount of available information is accelerating. I recently saw an infographic reporting that all of the information created in the past two years equals the amount of recorded information for all of human history.
LEADER NETWORKS | WEDNESDAY, MARCH 7, 2012
[Information] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
Most of the time, the intent of the message is to inspire some action: download a paper, attend an event, re-tweet information, visit a website, make a purchase. It's the time between information received and taking -- or not taking -- an action. communications professional begins by sharing information electronically.
VIEWPOINT | TUESDAY, FEBRUARY 3, 2015
[Information] Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]
He goes on to explain how this approach translates into a more productive process for both buyer and seller. I''ll highlight some of the key points from the webinar here, but trust me, you don''t want to miss the wealth of information he has to share in the full show (below). Marketing Strategy PowerViews
THE POINT | WEDNESDAY, OCTOBER 3, 2012
[Information] How Good Content can Help Improve Database Health
According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. One of the surest ways to maintain good database hygiene is to provide contacts an incentive to update their own personal information.
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 10, 2013
[Information] How To Put Twitter Lead Generation Cards To Work With Marketing Automation
Twitter cards are the ubiquitous additional information that often shows up under a tweet. The user simply clicks a button to send this information directly (and securely) to you. When someone clicks that button, that information is passed over into Eloqua. by Joel Rothman | Tweet this. It’s a very streamlined process.
WINDMILL NETWORKING | TUESDAY, OCTOBER 12, 2010
[Information] Yes, Mom, I Really AM a Professional Social Media Consultant
inform my clients that I am versed in the tools of utilizing the various platforms for business objectives, have worked on social media strategy creation for more than a dozen companies, and work to personally guide my clients to merge social media with their corporate strategies and objectives. So what does a social media consultant do?
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MAY 22, 2008
[Information] Why PowerPoint rules the business world
The same document that is used to present information in a meeting or conference, can, with little or no modification, be emailed as a document or shared online, retaining much of its meaning. It's easy to add information of any kind: Video, charts, photographs, maps - just about anything that can be digitized can be added to PowerPoint.
B2B MARKETING TRACTION | FRIDAY, DECEMBER 5, 2014
[Information] Don’t Make Me Play Whack-a-Mole with your Marketing Popups
At the end of my review, I wanted to view the information about the survey methodology and process. Not every piece of marketing data you find online is valid, and I like to know the source of the information to assess its validity. Also, if you want to try to make me subscribe, don’t cover up critical information I want.
SALES PROSPECTING PERSPECTIVES | TUESDAY, OCTOBER 15, 2013
[Information] How to Handle Objections as Opportunities, not Roadblocks
Send more information. Homegrown Solution: When a prospect has a homegrown system that somewhat fits the profile of your solution, it usually means they’re investing a lot of internal information technology upkeep and maintenance! Something that everyone in the sales profession can relate to is rejection! They don''t have the budget.
CONTENT MARKETING TODAY | WEDNESDAY, OCTOBER 10, 2012
[Information] Why Your Blog Should be Your Top Social Media Tool
And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several years ago: Social media is information content created by people using highly accessible and scalable publishing technologies. You can provide an unlimited amount of vital information in a single location. Not bad.
B2B LEAD BLOG | FRIDAY, MAY 8, 2015
[Information] What Makes Good Quality Marketing Data?
When companies use unstructured data, like that from social networks, they must pay attention to data quality so they can be confident that decisions are made upon sound information. Businesses that want to improve operating efficiencies should assess the quality of the marketing data they use. Customer data quality can vary considerably.
CRIMSON MARKETING | MONDAY, APRIL 21, 2014
[Information] How To Generate Revenue From Big Data [Infographic]
Despite the fact that we now have more valuable marketing intelligence about buyers than ever before, only 12% of organizations are putting this information — called Big Data — into play. The post How To Generate Revenue From Big Data [Infographic] appeared first on. Corporate Marketing Infographics
WINDMILL NETWORKING | WEDNESDAY, JANUARY 19, 2011
[Information] Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement
Specifically, in comparing the two dashboards, we notice the differences in information provided in each of the following areas: Is This Twitter Profile Real or a Bot? This is particularly useful information in scenarios where your company is looking for those who have an interest in various combinations of these categories.
SYNECORE | TUESDAY, MARCH 18, 2014
[Information] Don’t Share Leads, Share Lead Intelligence
The exchange of information between an organization’s marketing team and sales team is a crucial piece of the overall puzzle of Smarketing. The meat of the matter is found in the information exchanged. What information needs to be communicated to achieve superior integration? Marketing to Sales. Complete Lead Intelligence.
CRIMSON MARKETING | THURSDAY, SEPTEMBER 24, 2015
[Information] Talk to The Data to Become a Data Driven Organization (with Lisa Joy Rosner, Neustar CMO)
Lisa Joy Rosner, CMO of information services and analytics firm Neustar, has a unique perspective on this transformation. Neustar handles 10 billion data elements at a time, but until just over one year ago, had virtually no effective marketing information system in place. Hint: It’s about the eggs).
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 27, 2013
[Information] The ABCs of Social Selling: Always Be Connected
consume information online and am constantly sharing it with my social networks. need them because it means my network finds the information I’m sharing of value. She’s an “information concierge” — she provides the right information to the right person at the right time in the right channel. Buyers are online.
THE FORWARD OBSERVER | TUESDAY, JUNE 2, 2015
[Information] What B2B Marketers Can Learn About Lead Generation From Costco
The link between creating awareness and subsequent top-of-the-funnel sales leads was facilitated by the phenomenon of information asymmetry. According to Wikipedia , “information asymmetry deals with the study of decisions in transactions where one party has more or better information than the other.” Like a salesperson. Price.
B2B LEAD BLOG | MONDAY, MAY 18, 2015
[Information] Outsmarting Your Competition With Marketing Data
Within this data lies all of the information you need to make more sales, both by upselling to your existing customers and by generating new customer bases. […]. Who are your customers? What are their positions within their organizations? What drives them to buy, or not to? How can you know? The answer is marketing data.
MARKETING INTERACTIONS | THURSDAY, NOVEMBER 7, 2013
[Information] Getting Content Caught by the B2B Buyer's Filter
There are many other ways I filter information, but these came top of mind. I'm working on a client project right now that's presenting a challenge for which channels to select to get the attention of the personas my client needs to sell to. One of the things we learned was that quite often, their filter was team or staff based.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 12, 2015
[Information] 10 Examples of Highly Impactful LinkedIn Profiles
Brittney’s profile hits all of the fundamentals, leading with published content and a concise, bullet list of summary information. A few key highlights: Bulleted summary and experience information, highlighting key responsibilities and success stories. Need more information? Why LinkedIn Again? Education Background.
SAZBEAN | WEDNESDAY, JUNE 26, 2013
[Information] Merging Digital and Physical Customer Experiences
Thinking in terms of what information a customer might want while on a mobile device can go a long way to meeting needs on a mobile website. Information like phone number, hours, and location are a no brainer. But this information is often lacking from mobile websites… The figures are somewhat surprising. News & Note
HUBSPOT | WEDNESDAY, SEPTEMBER 23, 2015
[Information] Is This Copyright Infringement? What Images You Can & Can't Share [Infographic]
This blog post has provided information about the law designed to help our readers better understand the legal issues surrounding internet marketing. But legal information is not the same as legal advice -- the application of law to an individual’s specific circumstances. Sharing is caring, right? Well, yes. So what does that all mean?