Chris Koch

JANUARY 31, 2014

A YouTube Prototype. When Fallon did his audition in 1998, YouTube didn’t exist. Should the Industry Try to Capitalize on It? From a business perspective the question becomes, what should the entertainment industry do with video moments that capture the history and personalities of their stars like this.

Wikipedia 100

Wikipedia Youtube Profiling Video Marketing 100

Chris Koch

MAY 19, 2014

Indeed, when he began uploading the videos to the internet (this was pre-YouTube days), they got tens of thousands of views. When we think about the industrial supply chain, we can’t forget the resources that ultimately make it happen when they grow up: children. Viral How-Tos. Not that Pettis was a bad teacher.

Conference 100

Conference Education Viral Marketing Class 100

Chris Koch

MAY 5, 2014

As the entertainment and publishing industries have discovered much to their chagrin, people just like to create things, solve problems, and get public recognition for it, even if that recognition doesn’t involve financial reward. And let’s not even get started about YouTube. Turns out that’s not the case, at least not anymore.

Copyright 100

Copyright Distribution Youtube Internet Marketing 100