Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. A social media manager must be able to write well. Image credit: Austin Distel on Unsplash.

Social Media 308

Social Media Work Management Marketing Management Media 308

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C content, which might focus on emotional triggers or lifestyle appeal, B2B content leans heavily on providing valuable information, industry insights, and solutions tailored to the specific challenges faced by businesses. They aim to generate qualified leads and establish credibility, trust, and authority within the industry.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Marketing Insider Group

APRIL 17, 2023

How To Write Like Robots Can’t By Ann Handley ChatGPT is all the rage these days, and with good reason – it’s like nothing we’ve ever seen before. AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. What Is Brand Storytelling? How Often Should You Blog?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Industrial Marketing Today

JUNE 1, 2020

The post, %Industrial Blog Post Writing Subscriptions% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.]. This is only a content summary. Please click on the headline to read the full article.

Marketing Websites 17

Marketing Websites Content Marketing 17

Marketing Insider Group

MAY 1, 2023

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. The developers are thwarted by the banking industry (enemy), which spreads misinformation about blockchain (trial) because it threatens their power.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Write a Blog Post. Congratulations—you just received an award!

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Thought Leadership Peer-to-peer Press Trade Show 130

Marketing Insider Group

JULY 25, 2023

With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. And can you guess which industry is ahead of all others in adoption? So, which AI content writing tools are worth checking out for your marketing? Grammarly and QuillBot are top editing tools, while Sudowrite is decent software for creative writing.

Marketing AI 189

Marketing AI Budget Programs Tools Copywriting 189

Zoominfo

OCTOBER 20, 2023

Here’s how to write yours, today. If you’re sending an email to VPs of marketing for light industrial companies, craft your email with that persona in mind — not a cut-and-paste intro that may have been written for someone in a different field. Now that you’re ready to write one great email — get ready to scale. Ready for More?

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry.

SEO 243

SEO Lead Ranking Content PR 243

Marketing Insider Group

FEBRUARY 24, 2021

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. Almost every industry is facing content marketing saturation. Quick Takeaways.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Marketing Insider Group

DECEMBER 14, 2021

With 70% of marketers investing in content marketing, writing impactful pieces should be a top priority for your business to stay ahead of the competition. Key Takeaways: Providing writing feedback helps you produce better quality content. Teaching Your Writing Style and Tone. What is common industry vernacular?

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Marketing Insider Group

FEBRUARY 3, 2021

We staff our teams with experts in writing quality copy that builds trust and drives conversions. Writing content that converts into leads and paying customers is a tough skill to master. Industry-specific expertise: A content agency will likely have deep insights into your industry. But, What If Our Industry Has…?

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Spiralytics

MARCH 27, 2024

But interestingly, content writing in the Philippines has boomed. Content Writing Profession in the Philippines Content writing is all about creating engaging, informative, and relevant written material for online platforms. Many praise the flexibility , project diversity, and industry growth opportunities.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Martech

JANUARY 25, 2024

I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. Class is not in session!

Marketing AI 133

Marketing AI Email Marketing Planning Work Management 133

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Watch the live recording: Love going Behind the Post?

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

Trade Press Services

FEBRUARY 26, 2024

Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. That said, it’s just as important for decision-makers to understand issues and trends impacting their industries.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. Annual reports predicting industry trends, helping businesses prepare for the future. Industry-specific videos. Interviews and podcasts.

Thought Leadership 133

Thought Leadership Work Management Marketing Management Opinions 133

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Trade Press Services

MARCH 4, 2024

Writing about the news of the day might get your signal boosted to a larger audience,” writes Bill Sherman, COO of Thought Leadership Leverage , “but remember, it won’t do you any good unless that audience will be interested in, buy, and use your content. B2B evergreen content focuses on valuable expertise that’s built to last.

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Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

SEPTEMBER 28, 2023

AI capabilities are also being added to industry-standard tools like WordPress, Microsoft 365 and marketing automation platforms. ChatGPT is great at writing optimized copy, meta-data, blog posts and any text-based content SOLELY meant to help boost your organic rankings. True or false: ChatGPT can’t write in my brand voice?

Marketing AI 128

Marketing AI Work Management Generation Marketing Automation Services 128

SmartBrief - Marketing

MARCH 22, 2024

This scenario isn’t real, but the general feeling around AI in regard to employment has many segments of industry in panic mode. This is something that current AI-driven systems can do, and businesses are seeing the benefits,” writes Sania Khan of Eightfold AI in this Inc. For the first notion, that might not hold true for long.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

illumin

MARCH 19, 2024

Nick Clegg, the company’s president of global affairs, during an interview with Reuters , said: “Even though the technology is not yet fully mature, particularly when it comes to audio and video, the hope is that we can create a sense of momentum and incentive for the rest of the industry to follow.”

Generation 111

Generation Classified Ads User-Generated Content Content 111

Top Rank Marketing

DECEMBER 15, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Do you have an important B2B marketing news item that we haven’t covered?

Marketing Analytics Tools 112

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 112

Trade Press Services

FEBRUARY 19, 2024

As publication experts who support immigrating and non-immigrating experts across all industries, we understand what it takes to effectively establish credibility, visibility, and reputability in any marketplace. Do attend industry conferences and conventions. This is why the UCSIS looks for sustained acclaim in your industry.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Salesforce Marketing Cloud

MARCH 20, 2024

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? Wikipedia, where anyone can write and edit an entry, is a major data source. As the name implies, there’s a lot of it. The good: The biggest upside is relevance.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. ” “Generate a LinkedIn post discussing a recent trend in [Industry].

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Budget Programs 99

Budget Programs Tools Best Practices Enterprise Management 99

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. But holistic SEO involves much more than simply writing. Instead, write naturally and include keywords only where they make sense. And remember: ranking content is helpful content.

Process 106

Process SEO B2B Marketing Lead Scoring 106

Martech

APRIL 11, 2024

You better believe I’m writing about that. have partnered to merge EXL’s deep data, AI and industry expertise with Quilt.AI’s AI-powered platform which uses big data to find human insights and cultural understanding. A marketing campaign using AI to help dogs in shelters get adopted? EXL and Quilt.AI

Classified Ads 100

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 100

Top Rank Marketing

NOVEMBER 13, 2023

In other words, if you’re writing what B2B buyers in your industry are genuinely looking for, and providing legitimately useful information, you’ll eventually start showing up higher in search results. This update from Google is incredibly good news for B2B brands, because helpful B2B content is also intent-qualified content.

B2B Marketing 115

B2B Marketing Top of Funnel Content Marketing Branding 115

Contently

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. People who don’t work for your company but are industry thought leaders. What is thought leadership?

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Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

MARCH 14, 2024

Suddenly, even the insights of industry leaders are suspect. Getting a little writing help from AI isn’t the problem. The problem is when business leaders write posts without the originality or unique perspective required to make the content valuable. This change is making lots of people uneasy.

Marketing AI 112

Marketing AI Work Management Marketing Management B2B Thought Leadership 112

Buffer

FEBRUARY 20, 2023

So, for example, you ask Buffer’s AI Assistant: “ Write me a tweet about black Friday.” Could you write a tweet promoting our 50% Black Friday deal? Providing clear and concise inputs will help the AI system understand your goals and provide more effective suggestions. BlackFriday is just around the corner.

Social Media 104

Social Media Youtube Features Linkedin 104

Top Rank Marketing

NOVEMBER 8, 2023

As we push towards 2024, we continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations. B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership Lauren McCadney has taken a new position as Vice President, Performance Marketing , at CDW.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 120