industry work 
The Marketing Blender
APRIL 17, 2024
From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products.
Industrial Marketing Today
APRIL 23, 2021
Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. Read more The post, %Why Retrofitting Industrial Website Redesigns Usually Don’t Work% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. I’m talking about redesigns that.
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Industrial Marketing Today
MARCH 3, 2021
Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].
Biznology
JUNE 2, 2021
Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. During 2020, millions of employees transitioned to working in fully remote ways for the first time. Forward-thinking leaders are continually reimagining entertainment industry services.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
Basic search: Easily search using keywords, job title, location, industry, and more. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get you talented candidates results. Find and connect with the right talent to fill roles fast with these tools: More data!
Industrial Marketer
AUGUST 10, 2021
The narrow segments and complicated, elongated buying cycles can make lead generation especially challenging for industrial marketing, but these difficulties are also what help us trace the contours of a definition of industrial marketing. But the dynamic means it is even more important to be genuinely “industrial” in your.
Hubspot
NOVEMBER 20, 2023
But you don’t want to expand into new industries while increasing costs, losing time, and ultimately, costing your business sales. In this post, we’ll further explore the concept of using AI to sell into new industries and review five ways your sales team can leverage it. 5 Ways Your Team Can Use AI to Sell Into New Industries 1.
Speaker: Achinta Mitra, Founder and President, Tiecas Inc.
It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. Ways to work with Sales to reach your collective goal. and your initial point of contact may be long gone!
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. How to assess the current health of your database while working with a B2B contact data provider. What to look for before entering a buyer’s agreement with a vendor.
Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”
Developing & utilizing Personas is hard work! We rely on titles, company size and industry to define personas – but there is so much more! Marketers sink time into primary research, testing and documentation. We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy.
Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski
Rarely will a B2B buyer and seller have a one-off interaction, instead needing to work together to understand each other's needs and to learn how to communicate to build a successful professional relationship - and that is easier said than done! In today's B2B marketplace, revenue is generated through sales, marketing, and relationships.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
So the question is: Will you choose to be an educator in your industry? What videos work best to engage your buyers at each stage. Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads.
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