Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. Measuring customer engagement in complex industrial and B2B marketing is very important but it doesn’t have to be expensive and resource-intensive. Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

B2B Marketing Traction

DECEMBER 30, 2013

By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. Will you arrange for bloggers in your industry to write about your launch? Social Media/Web 2.0 But, you say, businesses don’t have fan bases! b2b marketing social media'

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

JUNE 4, 2009

Among the examined Finnish industrial firms the utilization of web 2.0 Overall, web 2.0 Asiasanat: Business-to-business marketing, Industrial marketing, Internet, Web 2.0 Asiasanat: Business-to-business marketing, Industrial marketing, Internet, Web 2.0

Web 2.0 40

Web 2.0 Business to Business Wiki Copyright 40

B2B Marketing Traction

FEBRUARY 19, 2015

Is your industry mature or is it something new? If your audience is mostly industry newbies or students, introduce a topic or a guest speaker, and ask some seed questions to get the conversation started. Social Media/Web 2.0 Are the people conservative or outgoing and social? Find the Right Time for your Twitter Chat.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

EveryoneSocial

MARCH 15, 2021

81% of employees believe that CEOs who engage on social media are better equipped to lead companies in the web 2.0 Having a strong personal brand can often lead to being an established industry thought leader which can lead to speaking opportunities, partnerships with other companies, and amplifying the achievements at your company.

Examples 103

Examples Personalization Brand Identity Branding 103

B2B Marketing Traction

NOVEMBER 24, 2014

They are especially popular for conferences, allowing attendees to communicate to each other about conference sessions and exhibits as well as to others in their industry that may not be able to attend the conference. Follow some of your suppliers, customers and some industry media writers and their publications. Social Media/Web 2.0

Twitter 100

Twitter Web 2.0 B2B Conference 100

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? The four steps are: 1. Share your thoughts.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Marketing Insider Group

OCTOBER 27, 2011

Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Mary’s prognosis for this industry is strong based on the gap between ad dollars and time spent online and on mobile devices. For an overview of some of the larger themes from the Web 2.0 Online advertising.

Web 2.0 100

Web 2.0 Trends Mobile Advertising Paid Search Agency 100

Biznology

APRIL 18, 2017

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

SmartBug Media

MAY 10, 2019

Is the design something that was popular during the days of Web 2.0? Are you using colors that don’t fit your industry? Here are some questions to consider: Does the imagery resonate with your audience? How’s your website? Do you use outdated stock photos?

Paid Search Agency 69

Paid Search Agency Brand Identity Branding Planning 69

Anything Goes Marketing

MAY 1, 2007

The discussions around web 2.0. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. Internal web 2.0. Give me a break.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Biznology

DECEMBER 6, 2016

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0 Steve is a Forbes top 50 social media influencer.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

WebMarketCentral

AUGUST 4, 2008

There's no other event like this one for meeting the "players" and making connections in the entertainment industry. It's a unique annual event where brand marketers can meet the right people and develop valuable industry partnerships for brand promotion. On the other side of the country, the Web 2.0 Interested?

Web 2.0 20

Web 2.0 Brand Identity Branding Internet Marketing 20

Biznology

MAY 6, 2015

Before the Internet and Web 2.0, If you are in the travel or leisure industry, you may not have been aware of a woman by the name of Ann Tran. Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond.

Social Media 80

Social Media Media Web 2.0 Marketing Management 80

WebMarketCentral

MAY 15, 2007

Does Web 2.0 social tagging help drive B2B web traffic? Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 Client #1 created a glossary of terms specific to its industry niche. The day the glossary web page was launched, I tagged it on 40 social bookmarking sites. Still, the Web 2.0

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20

Biznology

JULY 26, 2016

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0 Like this post? Sign up for our emails here.

PR 80

PR Web 2.0 Blogger Public Relations 80

Buzz Marketing for Technology

JUNE 27, 2008

The increasing globalisation and diversification of business means that you can no longer look only at your own industry in your own town. Developments in other countries and industries and in technology could all suddenly and dramatically change the dynamics of the business your companies operate in. September 2, 2007 12:53 AM.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

JUNE 22, 2010

Smart phones will outpace PC shipments in 2 years Smart phones will outpace what industry insiders call “feature phones” in just 1 year. Many industry insiders are watching the development of Android’s more open platform with 50,000 apps available vs Apple’s platform of 200,000 apps available. In just 2 years, there are already 4.5

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. He specializes in Web 2.0

Work Management 80

Work Management Marketing Management Skype Public Relations 80

BenchmarkONE

MAY 16, 2019

The idea is pretty simple, create a 20-30 second blurb (so, about the length of an elevator ride) about your business that you can whip out in those quick networking moments, like at industry events or with potential investors. technologies to make scalable web applications.”. Key information.

Web 2.0 77

Web 2.0 Advertising Agencies Paid Search Agency Small Business Marketing 77

B2B Memes

NOVEMBER 20, 2011

MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. The onset of Web 2.0 world was personalization. We never implemented our plan, but it hardly mattered.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

Marketing Insider Group

JUNE 5, 2012

Late last year I highlighted a chart from Mary Meeker’s Web 2.0 Imagine your e-newsletter has an open rate well above industry standards. What percentage of the marketers that you know can actually run a paid search program without blowing the budget too fast? Or who can optimize a website? Or who can write a blog post?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

Sharpspring

SEPTEMBER 9, 2022

Your site’s specific function will, of course, depend somewhat on your industry and marketing strategy. Remember the early years of Web 2.0, when web designers packed their sites with fancy Flash animations and dense grid layouts? A page that comes up when someone Googles your name? So do we — and we’d rather not.

SMB 63

SMB Marketing Websites Domain Lead Scoring 63

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The second study done by GetResponse (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

B2B Marketing Traction

APRIL 6, 2010

When their company needed a mission-critical application, they turned to their IS buddy across town or in their industry, to find out what worked and what didn’t. We also did some things right, including creating peer-review marketing campaigns with ads that included industry leader testimonials, and (gasp! – pre-YouTube!)

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 29, 2010

As marketers, we need to shorten the industrial buy cycle by producing marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. What has been your experience with building a B2B or industrial brand? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60