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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

How Videos Go Viral By Kevin Allocca Video Source: TED With TikTok as today’s most popular social media app, everyone wants their video content to go viral. Whether you’re in a content marketing rut or just looking to learn something new, you’re in the right place.

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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

This could mean: Creating engaging content Being active on social media Partnering with other brands to reach a wider audience Attending industry events Publishing thought leadership articles Offering webinars or workshops The goal is to show your expertise and build trust with your audience. Measuring Virality Rate is pretty straightforward.

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AI Market Report: Generative AI Industry Trends & Insights

HG Data

Within a year of ChatGPT going viral, AI went from a water-cooler topic of tech employees to a focus of global business leaders. Rapid innovation in AI development and […] The post AI Market Report: Generative AI Industry Trends & Insights appeared first on HG Insights.

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. The influencer marketing industry reached almost $17B in the year 2022. But one thing that B2B brands can capitalize on is influence.

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The Day My LinkedIn Post Went Viral Because of Employee Advocacy

Oktopost

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! But what exactly does going viral even mean? Can only videos go viral?

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

Whether you log on for entertainment, fresh industry insights, or the latest hot take, there are reasons you follow your favorite brands and influencers. Even worse, it’s easy for your posts to be buried in a flurry of updates, announcements, and news—unless they go viral. When you use social media, what are you looking for?

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Exploding Topics Of course, you’ll want to dig deeper and quickly locate current trending topics that relate to your industry. The Trending Now section uncovers the most viral posts from the previous 24 hours. You can determine where to add your own two cents to a conversation as you stay on top of industry news. Image Source 2.

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