Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. Image Source: Inc.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Porch Group Media

MAY 14, 2020

The Impact of Covid-19 on the Automotive Industry. In this short video, Tim Tremonte of V12 discusses how consumer shopping behaviors are changing in response to COVID-19, especially in terms of demanding more transparent and at-home buying processes. . Interested in learning how V12 can help boost your dealership’s success?

Video Marketing 52

Video Marketing Transparency Demand Buy 52

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Webbiquity

FEBRUARY 28, 2023

Video Content Marketing Video content is important for B2B eCommerce companies looking to better engage with prospects, promote their offerings more effectively, and boost sales. As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Vidyard

DECEMBER 12, 2014

In a day and age where most companies are using video as part of their marketing activities, it is crucial to approach each video strategically in order to make sure it resonates with your audience and drives the results you’re looking for. Every video you create should align with the perception you’re trying to build.

Video Marketing 50

Video Marketing Practices Best Practices Thought Leadership 50

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Marketing Insider Group

DECEMBER 18, 2023

industry, job title, seniority, edu, geo, groups, etc.) Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. Why Sponsored Updates? LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page. Multiple targeting options (e.g. Why Outbrain?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Webbiquity

NOVEMBER 15, 2022

For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties.

Social Media 308

Social Media Work Management Marketing Management Media 308

Martech

APRIL 16, 2024

digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Dig deeper: Google’s Privacy Sandbox: What you need to know Video. Video advertising saw 10.6% Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Why we care.

Advertisements 108

Advertisements Advertising Paid Search Agency Privacy 108

Marketing Insider Group

MARCH 21, 2023

The Tribes We Lead By Seth Godin Video Source: TED In this content marketing TED talk, Seth Godin, American entrepreneur and computer scientist, suggests that the internet has reintroduced the concept of “tribes” into today’s society. As a content marketer, you can use the same recipe for success to create content that makes an impact.

Marketing Agencies 2 294

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 294

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

JULY 18, 2023

Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger. It’s been “the year of video” every year since 2017. Per the new HubSpot report, “Video is the most popular and effective media format for the fourth year in a row.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Vidyard

JULY 21, 2014

Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs.

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

Vidyard

JULY 21, 2014

Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs.

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. “Video is becoming a game-changer for marketing and sales, and we will bet big on video enablement in the years ahead,” said Deeter.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Video is becoming a game-changer for marketing and sales, and we will bet big on video enablement in the years ahead,” said Deeter.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Heinz Marketing

FEBRUARY 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. The kind of media healthcare professionals are more likely to engage with are webinars, educational videos, and whitepapers.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95

Integrated B2B

DECEMBER 6, 2012

In my previous posts I covered two fundamental issues for B2B companies and marketers in the tourism industry looking to stay ahead of the competition: the need to develop a strong digital strategy and the growing importance of the “mobile factor”. Here I want to focus on another crucial aspect: the massive potential of video.

Video Marketing 40

Video Marketing Paid Search Agency B2B Advertising Agencies 40

Go Beyond SEO

APRIL 16, 2024

We will dive into industry-specific features and elements that can elevate your website’s effectiveness and help you stand out from the competition. Industry-specific features and elements can enhance your website’s effectiveness. A visually appealing website builds trust and credibility among your audience.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

The Lead Agency

FEBRUARY 12, 2023

There’s no need to create any new images or videos – write your social media post and you’re good to go. Posting blogs that explore interesting and insightful topics positions you as an industry expert and trusted source of information. In addition, it establishes your company as a knowledgeable source for industry insights.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Martech

APRIL 9, 2024

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices.

Paid Search Agency 104

Paid Search Agency Features Personalization Ads 104

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. Annual reports predicting industry trends, helping businesses prepare for the future. Industry-specific videos. Interviews and podcasts.

Thought Leadership 134

Thought Leadership Work Management Marketing Management Opinions 134

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Top Rank Marketing

NOVEMBER 17, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Have you come across an important B2B marketing news item we haven’t yet covered?

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. The Power of Videos Step aside, static images; make way for dynamic videos! Videos have the power to immerse viewers in an experience, and for hotels, they bring the ambiance, services, and local attractions to life.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Context is key.

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

APRIL 2, 2024

Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Like other social media sites, LinkedIn attracts professionals from various industries. But a text-heavy site thriving in the era of short-form videos? It makes sense. The difference?

B2B Marketing 126

B2B Marketing B2B Planning B2B Thought Leadership 126

Contently

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sprout Social

JANUARY 29, 2024

In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Retailers go all-in on Instagram and TikTok.

Social Media 110

Social Media Allocation Media Marketing & Strategy 110

Navigate the Channel

DECEMBER 7, 2023

An exciting way to make emotional connections is through video content. Use video to tell a story that highlights each benefit. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Regularly evaluate and adapt your B2B strategy for desired results.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 125

Statistics Marketing Budget Advertising Agencies Marketing Strategy 125