Trending Sources

A Look at Email Deliverability Across Industry Verticals

It's All About Revenue

Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different industry verticals and how they perform against some key benchmarks. wondered if there was much difference across different verticals in regards to deliverability. Retail. Health and Wellness. Email Marketing

5 Steps to Market to a New Vertical

Modern B2B Marketing

Marketing to a new vertical  is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. Author: Vyoma Kapur Financial services. Healthcare.

Three Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to- market approach. 3.Buying Committees.

300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical

B2B Marketing Insider

By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others. The post 300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical appeared first on Marketing Insider Group. Content Marketing

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take.

Thought Leadership Marketing in a Vertical Market

Your Sales Management Guru

Learn how thought leadership marketing will impact your vertical market presence. The first thing most people ask when considering whether to focus on vertical or niche markets is, of course, what are the benefits? Adding “ Thought Leadership ” to your vertical plan will create the gravity to keep your sales pipeline jammed with the right prospects. Plenty, in my experience.

Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco

Act-On

This is especially true in the arena of highly regulated industriesverticals like pharmaceuticals, alcohol and tobacco, public companies, and finance each present unique challenges to developing successful marketing campaigns. In this industry, sometimes your only choice is to put your head down and weather the storm. Pharmaceuticals. But why? Alcohol and Tobacco.

Why You Should Hire Marketers With Strong Industry Relationships

B2B Marketing Insider

Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart. With today’s marketing landscape as diverse, distributed, and competitive as ever, […].

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. Going Vertical Is More than Tossing a Few Niche Terms into Your Messaging. Uh-oh.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take.

Design thinking

Biznology

Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), Having said that, we can claim that a design-based approach is not industry or vertical-led. The value of the design-led strategy is to optimize or disrupt the industry by providing solutions to well-defined problems. Batten Briefings 2015).

Responsive Web Design: 11 Great Examples from the Financial Industry

Synecore

Here I explore eleven brands in the financial industry that prove RWD can work for much more than just small businesses and blogging sites. 1. When the window gets smaller, the main horizontal menu becomes a single tab that can be tapped for a vertical list of choices while the quick links menu becomes select menu. Well I am here to tell you that is simply not true. Jyske Bank.

Webinar Recap: Managing Effective Territory and Vertical Campaigns

Radius

Earlier this week, I presented a webinar about the best practices when targeting by territories (also called geographies) and verticals (also called industries), including where predictive analytics can be beneficial in creating strong strategies and effective go-to-market. The importance and benefits of organizing sales teams by territories and industries is well known. There are obvious economies of scale—for example the cost benefits of sales teams traveling to meet clients and prospects or attend industry events. Featured B2B Marketing

How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns

Hubspot

This is because successful content looks different across all industries -- what takes off in the automotive industry might flop in the world of tech. Average Social Share Benchmarks by Vertical. Setting realistic expectations and understanding the target audience can help content in any vertical meet specific goals, including earning high volumes of links and social shares.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take.

Making the Most of Vertical Marketing

Marketing Action

It’s common to visit a website and notice that a company advertises that its product is particularly useful for various vertical markets. Too often, a dive into the claims made reveals that the same features are shown addressing the same issues; often the only difference is an industry-specific image. Content and messaging for vertical markets. Begin with personas.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

It's All About Revenue

Segment by Industry/Vertical ?. While this is an obvious focus for many marketers’ segmentation strategy, it’s important to note that this differs for how you market to verticals for B2B and B2C industries. With B2B, you need to create engagements based on each industry’s unique buying situation and cycle. Address them personally and specifically. Imagine

Email Marketing Benchmarks By Industry [CHART]

It's All About Revenue

There were some follow-on requests from that chart to see the same data, sliced by industry sector.  Email Marketing Benchmarks By Industry [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. What we found is that Financial Services and LIfe Sciences companies are showing some of the strongest results, especially in the best in class group.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Act-On

So, we asked press, analysts and other industry influencers, “What’s a retro concept, throwback idea, or disruptive strategy that will make headway with marketers in 2017? Industry Analyst and Host of CXOTALK. As an example, if you choose to personalize based on industry or vertical, that information has to be correct.  If your campaign is part of a pipeline reheat initiative, interview the sales person, check the account history and past marketing data to get it right. Read on to see what they said! Michael Krigsman. https://twitter.com/mkrigsman.

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. Do some keyword research and find out the most popular words and phrases used by buyers to find vendors in your industry. Contact New Incite today. Photo from Flickr by James Cridland.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. Engineers and industrial buyers are not unaware of existing solutions and providers.

Marketo Data Tells Us: Which Industry Has the Best Email Performance?

Modern B2B Marketing

After posting my earlier blog around email performance , in which I revealed which types of email perform the best, I received a ton of requests to break it down by industry so marketers can compare the performance of their email campaigns to those of their peers. by industry, role, or use case). Email Performance by Industry. The numbers are in and the wait is over!

Is Your Industry Hitting the Click Through Rate Mark? [CHART]

It's All About Revenue

So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries. Why would Industrial Manufacturing have click through rates almost three times the average? Average Click Through Rates By Industry (2012 data). Industrial Manufacturing. Is Your Industry Hitting the Click Through Rate Mark? 7.03%. 5.01%. 6.79%.

Click 44

Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]

Hubspot

To help you hone in on where you should be focusing your social media outreach efforts for your particular industry, the folks at Fractl and BuzzStream analyzed six months of content from 220 websites in 11 verticals -- everything from business and technology to education, food, travel, and more. We've taken some key excerpts from their findings and arranged them by vertical.

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

Hubspot

There’s millions of helpful social media statistics out there, but the most helpful ones are industry-specific. So if you want to see how your social media strategy stacks up against other companies in your space, check out our industry-specific social media analysis below. You can also click the links below to jump to individual verticals: Real Estate. Marketing Services.

Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content

Hubspot

Content creators working in "sexy" industries (travel, tourism, food, culture) don't have to dig too deep to write something interesting. boring" industries? Well, I know a thing or two about boring industries. Download real examples of remarkable content marketing in "boring" industries here. Are you a marketer in a "boring" industry? you should be paranoid.

IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard). You’ll need millions of customers in order to compete.”.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. found three industrial blogs that have produced measurable ROI in terms of lead generation and sales – key performance metrics that resonate with the C-suite.

Using email effectively in your content marketing

Biznology

Those problems plague everything from direct mail, to web content, to presentations at industry events. service like Mailchimp, Vertical Response, iContact, and others is an absolute must. Content Marketing Email Marketing A/B testing CAN-SPAM Content marketing email marketing iContact Litmus MailChimp Spam subject lines Vertical ResponseEveryone hates email. Relevant Content.

How Even 'Boring' Industries Can Create Interesting Content

Hubspot

But what are those of us in "boring" industries supposed to do. Well, we know a thing or two about boring industries (sorry boss, but software isn't the sexiest topic). Instead, I generated this topic after hearing time and again from leads and customers that their industry is way too boring to write content about, and nobody would read their blog if they wrote it. Uh oh.

Is your SEO content suffering from Useless Box Kit Syndrome?

Biznology

glut of features – but no benefit statements: It’s great that you have a 30,000 square foot warehouse and your salespeople have an average of fifteen years in the industry. Lumping your verticals together into one persona: If your company sells to different vertical markets, that means every vertical needs its own persona. Your company is blogging on a regular basis.

SEO 51

Creating a Clear Customer Message

Crimson Marketing

Try not to confuse your customers with industry terms; instead learn their vernacular. . Corporate Marketing Other Interesting Topics b2b marketing branding channel marketing marketing concepts marketing message marketing solutions social media verticals The main goal of your messaging strategy is to determine customer needs and solve their pain points. Forbes ).  .

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

ScribbleLive

” “The idea was to create sleep as an editorial vertical, much like fitness or shelter,” Jeff Koyen (editor-in-chief during Van Winkle’s launch) told  Back Channel.  “I wanted to get Van Winkle’s readers to think about sleep, and the rising tide would benefit Casper.”. Featured Industry trendsLong-form storytelling isn’t new, and it’s also not new to marketing.

Which Industry is Growing its Audience Fastest? [CHART]

It's All About Revenue

We were wondering how this might vary for some of the larger verticals represented by Eloqua customers.  We plotted some of the more populous NAICS classifications amongst our customers to see if there was a significant variation in market growth by vertical. Which Industry is Growing its Audience Fastest? How does your organization stack up against your peers?

Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]

It's All About Revenue

Contrary to many survey-based benchmarking metrics reports, this handy report is based on cold hard data aggregated and refreshed every single day from thousands of marketing campaigns launched by leading marketers in over a dozen vertical groupings. It turns out that the Not For Profit Benchmark index led the charge with a unique open rate of 27% and a unique click through rate of 5%. 

Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

billion last year providing information services for a wide variety of mostly heavy industries. The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.” Formerly known as IHS GlobalSpec, it was relaunched last week with an expanded news and community focused.

This Week in Content Marketing: Google, Facebook to Purchase Content in 2017

Junta 42

We also shared some thoughts on what may be in store for our industry in 2017. As Robert says, having a media company vertically integrated into the products and services you offer to the marketplace is a smart thing to do. Content Marketing Examples Industry News and Trends PNR Social MediaThis week’s show. Recorded live on December 26, 2016; Length: 0:55:34).

For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await

KoMarketing Associates

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. Event Information and User Interaction.

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. In today’s complex selling environment, few industries find themselves spared from the challenges of marketing to an increasingly powerful buyer. The manufacturing industry is no exception.