Customer Experience Matrix

JANUARY 27, 2021

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

FEBRUARY 3, 2020

The CDP Institute published its semi-annual Industry Update report today, which you download here for free. Although every word and image in the report is a jewel, there’s no question that the main story in this edition is CDP industry consolidation. What’s particularly intriguing is the industry position of the firms in these deals.

Buy 240

Buy Work Management Marketing Management Acquisitions 240

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Based on our discussions with vendors, we expect to see much more innovation in this arena in the coming years.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Marketing AI 110

Customer Experience Matrix

OCTOBER 27, 2019

October 22 was a landmark day for the CDP industry. SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. For CDP vendors, these deals are a promising exit path from a crowded industry which will only become more competeitive (see below).

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Smashmouth Marketing

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Martech

FEBRUARY 1, 2024

To participate, vendors fill out a questionnaire about their data practices, tailored to their specific role in the adtech supply chain. Vendors fill the questionnaire out once and can choose when to share their responses during digital ad transactions. IAB Diligence Platform. Get MarTech! In your inbox.

Privacy 117

Privacy Tools Advertising Agencies Vendors 117

Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

KoMarketing Associates

MARCH 28, 2023

While their power and promise have helped CDPs take the industry by storm, those promises are often vague and poorly understood,” wrote the researchers behind the report. “A A key misconception stems from vendor claims that their CDP can fully solve for data issues and provide brands with a robust consumer 360.” Approximately 23.7%

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

KoMarketing Associates

FEBRUARY 21, 2023

While their power and promise have helped CDPs take the industry by storm, those promises are often vague and poorly understood,” wrote the authors of the report. “A A key misconception stems from vendor claims that their CDP can fully solve for data issues and provide brands with a robust consumer 360.”

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Total reviews: 156. Average user rating: 9.35. Total reviews: 26.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. They’re great for all sorts of industries, including SaaS marketing , where it’s important to give a visual overview of how a software application works.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

KoMarketing Associates

DECEMBER 28, 2022

While their power and promise have helped CDPs take the industry by storm, those promises are often vague and poorly understood,” wrote the researchers behind the report. “A A key misconception stems from vendor claims that their CDP can fully solve for data issues and provide brands with a robust consumer 360.”.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

KoMarketing Associates

NOVEMBER 2, 2022

While their power and promise have helped CDPs take the industry by storm, those promises are often vague and poorly understood,” wrote the authors of the report. “A A key misconception stems from vendor claims that their CDP can fully solve for data issues and provide brands with a robust consumer 360.”.

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017. Acquisitions.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Martech

DECEMBER 6, 2023

As previously reported, Channel99 supports its offering with an account ID network compiled through partnership with a number of ABM vendors and thus broader than the ID graphs of the individual vendors themselves (Channel99 is not competitive with ABM vendors). We’d like to know how it’s been for you.

Campaigns 111

Campaigns Account Based Marketing B2B DemandBase 111

Marketing Insider Group

JANUARY 8, 2024

B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends. Depending on your team’s specific skill level, you’ll want to incorporate vendor-provided materials, custom training programs, and practical projects to practice the skills learned.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Martech

MARCH 18, 2024

Through exposure to marketing, research into categories, conversations with peers and insights from sources of influence, a shortlist of vendors emerges. This list, an average of five vendors , is also where the decision is made in most situations. The sole act of identifying vendors doesn’t mean they are in-market yet.

Intent Data 113

Intent Data Intent B2B Peer-to-peer 113

Zoominfo

APRIL 21, 2020

Getting on the IT staffing approved vendor list will make your life a lot easier. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. Luckily, it doesn’t take an industry behemoth to do that. Life gets a lot easier.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Salesforce Marketing Cloud

MARCH 4, 2024

Almost all respondents (96%) said that trust is important – or even critical – when partnering with an AI vendor. Specifically, organizations are seeking vendors who already have security protections – such as data masking (the practice of anonymizing sensitive data) – baked into the tool. Get tailor-made AI

Work Management 116

Work Management Trends Business Forrester 116

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. What’s clear though is that the industry will never return to 2019. The live events industry will rebound, but with new processes and priorities. Event industry growth is accelerating, but it depends where you are. percent.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Zoominfo

MAY 8, 2020

What industries are we likely to sell into? Justin uses ZoomInfo to create filtered searches that specify industry, company size, and geographical location. For example, ZoomInfo markets to companies of all sizes and in all industries. Where are those companies located? What size of companies buy our solutions? Bigger budgets?

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Zoominfo

AUGUST 2, 2020

Job titles Industry Tech stacks Location. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. If a vendor did nothing to maintain the accuracy of their data, they would have very few customers. The vendor should be able (and willing) to provide specifics.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Biznology

DECEMBER 22, 2021

Depending on your industry, you may have multiple departments with a hand in digital security-related decisions. Ask A Lot of Your Digital Vendors. Your vendors who should be focused on security and have their own security teams or vendors in place. operational. Make Digital Security A Priority.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Top Rank Marketing

JANUARY 12, 2024

.” — Penry Price @PenryPrice of @LinkedIn Click To Tweet When Do B2B Buyers Contact Vendors? Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Zoominfo

MAY 31, 2022

What industries have we historically sold into? In order to identify companies in your TAM, use your B2B database to filter by industry, company size, and location. To prioritize which accounts to target first, break down your TAM into micro-TAMs based on industry and headcount. Where are those companies located? Bigger budgets?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. We’re excited because this is forcing the industry to adopt practical measurement strategies based around first-party data.” It has worked with the U.K.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Martech

OCTOBER 18, 2023

B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. Companies not evolving as fast as their industry and customer needs (35%). Difficulty connecting with support teams knowledgeable about their issues (39%).

Vendors 126

Vendors B2B Fulfillment eCommerce 126

Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. Sana Commerce is one of eight digital commerce vendors who have met the criteria set forth in the Gartner ® Peer Insights Voice of the Customer report.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

Martech

MARCH 27, 2024

The administrator should be trained by the software vendor and receive whatever support they need from your management team. Break down your data into segments (territory, region, salesperson, industry, etc.) The best approach to any big problem is to break it down into smaller problems. This is the same with your information.

Marketing AI 128

Marketing AI Marketing Management Lock-In CRM 128

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. Why do vendors do this?

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Biznology

OCTOBER 23, 2017

That will direct the economy’s production and growth, making people-first companies leaders of their industries. Customer-vendor relationships will be transformed. On the ad industry side, every vendor will know what the public does and doesn’t want. Smart companies will satisfy you quickly without annoying you.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Perhaps you want to break into a new vertical or industry. You’d want to find partners who have an existing reach in the market or industry you’re targeting. See how it works What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Salesforce Marketing Cloud

DECEMBER 6, 2023

Next-generation CRM vendors that provide purpose-fit solutions with rich data relevant to banks, insurers, and investment and wealth management firms can support these priorities from the ground up and accelerate business process transformation. Look for a vendor that has out-of-the-box capabilities, providing a robust roadmap to innovate.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

NOVEMBER 9, 2023

Even more concerning is the marketing technology landscape may be headed towards a “killing field,” as Larry Ellison once described the software industry during the dot-com bubble. As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. For established vendors, servicing debt is getting very expensive.

Marketing Management 117

Marketing Management Marketing Budget Budget Programs Vendors 117

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

chiefmartech

MAY 3, 2022

You can filter by a vendor’s HQ country. Missing vendor? Vendor that’s changed categories or gone away? Vendor that’s changed categories or gone away? Of course, one of the perennial reactions to the martech landscape is: how can there be so many vendors? You can search by keyword. Let us know.

Search Marketing 145

Search Marketing Paid Search Agency Vendors Marketing Report 145