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Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

I believe 2014 was the first year that CMI published its annual Benchmarks, Budgets, and Trends report specifically for B2B manufacturing content marketing. Visit my website for more content on industrial marketing.].

Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. Here’s a reality check—only […] The post Industrial Content Marketing’s Role in Sales by Achinta Mitra appeared first on Industrial Marketing Today.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Act-On

If you’ve ever wondered whether marketing trends are cyclical, look no further than ABM — a sales strategy introduced more than a decade ago that has seen new and vibrant life in the last year, as countless marketers and sales managers have sought to take a more holistic view of the accounts in their pipeline. Industry Analyst and Host of CXOTALK. As an example, if you choose to personalize based on industry or vertical, that information has to be correct.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Many of the manufacturers and industrial companies fall in the smaller size category.

B2B Marketing Trends for 2016

To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well.

The Biggest Content Marketing Trends in 2017

Junta 42

I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Again, the trend (rightfully so) seems to be moving from less content to more promotion.

Content Marketing Trends That Will Rule 2017

B2B Marketing Insider

Making predictions for an industry as fluid as content marketing is rarely a good idea. The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group. Content Marketing predictions trends

Rules 86

B2B Content Marketing Trends for 2017

MI6 Marketing Agency

If you’re wondering what the B2B content marketing trends for 2017 are this post is for you. B2B Content Marketing Trends, Benchmarks and Budgets for 2017. Over 2,500 B2B professionals participated in this research study from various industries, company size and role.

10 Marketing Leaders Distinguished by Industry Expertise

CMO Essentials

Moreover, when marketers lead through integrity, and do the grunt work to become subject matter experts for their markets or industries, they can become vital assets to their organizations, and highly visible representations of the value in their brands. Industry: IT / Computer Networking.

B2B Marketing Trends for 2016

To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well.

Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco

Act-On

This is especially true in the arena of highly regulated industries – verticals like pharmaceuticals, alcohol and tobacco, public companies, and finance each present unique challenges to developing successful marketing campaigns. So how can you make your presence known in the industry known?

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Penetration reached eight percent among larger firms and varied substantially by industry.

Mobile Marketing Trends for 2016

It's All About Revenue

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year.

Mobile 114

Content Marketing for Industrial Companies – Is There Content Overload?

Industrial Marketing Today

There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

B2B Marketing Trends for 2016

To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well.

B2B Sales and Marketing Trends for 2015

Great B2B Marketing

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. This report is based on our experience with our B2B clients as well as relevant industry research. Trend 1: Metrics are a major priority.

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The Biggest Mobile Marketing Trends of 2016

It's All About Revenue

Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen.”

Mobile 109

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. The manufacturing industry is no exception. Keeping Up with New Digital Trends .

How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

Hubspot

As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry? How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try. What are your best tips and tricks for staying on top of industry trends?

Digg 41

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Industrial Blogs and Their Benefits-Challenge Duality

Industrial Marketing Today

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. However, they are struggling with the challenge of creating engaging content for their industrial blogs. How does one solve this industrial blogging duality?

Top Four Web Design Trends for 2017

KEO Marketing

As 2017 begins, a host of new web design trends appeared. As with any year, website look and feel trends come and go. There are, however, several functional trends that are necessary for a website design to be at ultimate effectiveness in the new year.

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. Check out the full benchmark report here , which includes data for six industries.).

B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

In fact we work closely with the management teams of numerous B2B product and services companies to build and help execute a marketing strategy that fits their industry and their sales model. B2B Lead Generation Trends – Changes in Priorities.

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Taking Aim at the Top 2017 Sales & Marketing Technology Trends

DiscoverOrg

Earlier this fall, I saw a presentation from a trend consulting firm, The Future Hunters , at the SiriusDecisions Tech Exchange show. These guys are total geniuses at predicting future trends, and quite frankly, it inspired me to try my hand at “future-hunting.”

Current Payments Industry Trends: POS, Mobile Ordering, and Contactless

Radius

However, as POS and Payment vendors evaluate new technologies to identify their total addressable market and drive sales, they also need to understand the current trends within the Payments industry. . Many trends such as the use of mobile apps for shopping have now become established consumer habits. Trend #1: Increase in tableside POS technology adoption. Trend #2: Mobile order and pay has exceeded expectations.

POS 31

Current Payments Industry Trends: POS, Mobile Ordering, and Contactless

Radius

However, as POS and Payment vendors evaluate new technologies to identify their total addressable market and drive sales, they also need to understand the current trends within the Payments industry. . Many trends such as the use of mobile apps for shopping have now become established consumer habits. Trend #1: Increase in tableside POS technology adoption. Trend #2: Mobile order and pay has exceeded expectations.

POS 31

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ?

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Numbers behind this trend : Between two and five.

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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]

Junta 42

To commemorate the 100 th episode of the #ThisOldMarketing podcast, we take a closer look at four trends in content marketing that are hot right now. The industry is on track to generate $313 billion in revenue in 2019, according to PQ Media’s Global Content Marketing Forecast.

How to Become a Thought Leader In Your Industry

Sales Prospecting Perspectives

Your company and the people within it should be seen as the leading experts in your industry, whether that be sales, marketing or, in AG Salesworks case, both. However, claiming to be a thought leader doesn''t make you one; others need to recognize you as the leading guru in your industry.

Being a Successful B2B Content Marketer in 2016: Trends & Insights

B2B Marketing Insider

Content marketing has certainly became a predominant form of advertisement, and the majority of businesses across multiple industries are employing at least some form of content marketing. The post Being a Successful B2B Content Marketer in 2016: Trends & Insights appeared first on Marketing Insider Group. Content Marketing advertising B2B marketing marketing trendsDid you know that 88% of B2B marketers use digital content to reach their target audience?

The Top Five Crowdsourcing Mega-trends

grow - Practical Marketing Solutions

I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year. Ever since then, I have been looking for an opportunity to bring more information on this trend to {grow}.

Trends 101

This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG

Junta 42

Then, we discuss the MarTech industry and why its leaders need to unite to conquer Facebook, Amazon, and Google. 1. Notable news and upcoming trends. The post This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG appeared first on Content Marketing Institute.

4 Content Trends Every Marketer Should Be Following

Contently

Second, my main job for the entire day is to sit back and think about our industry—something I often forget to do while writing Facebook fan fiction or forcing my team to recreate March Madness with branded social media accounts. I like Contently conferences for a few reasons.

Interesting content marketing trends to watch for in 2017

Biznology

If you are in the planning stages for your 2017 marketing initiatives, these trends should be on your list of things to watch. Proper utilization of these trends will help you compete in 2017 while staying ahead of the curb for ’18. This same trend is true with video content.

Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. This is standard stuff in the software industry, although some companies do it much better than others.

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. Numbers behind this trend : Inbound marketers are spending an increasing amount of time creating content.