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Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

believe 2014 was the first year that CMI published its annual Benchmarks, Budgets, and Trends report specifically for B2B manufacturing content marketing. I’ve noticed some interesting trends emerge […] The post Manufacturing Content Marketing Trends and Challenges by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. The Content Marketing Institute found that 81% of business-to-business (B2B) manufacturers in North America said that their organizations were using content marketing (Source: 2016 B2B Manufacturing Content Marketing Trends—North America). Visit my website for more content on industrial marketing.].

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Act-On

If you’ve ever wondered whether marketing trends are cyclical, look no further than ABM — a sales strategy introduced more than a decade ago that has seen new and vibrant life in the last year, as countless marketers and sales managers have sought to take a more holistic view of the accounts in their pipeline. So, we asked press, analysts and other industry influencers, “What’s a retro concept, throwback idea, or disruptive strategy that will make headway with marketers in 2017? Industry Analyst and Host of CXOTALK. Read on to see what they said!

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Even though the content marketing adoption rate for these companies is at an impressive 83%, I am surprised that it is even that high; the Manufacturing/ Processing industry (as defined in the report) is dead last among the six industries studied.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B Marketing. processes are fundamentally changing.

The Biggest Content Marketing Trends in 2017

Junta 42

I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Again, the trend (rightfully so) seems to be moving from less content to more promotion. The post The Biggest Content Marketing Trends in 2017 appeared first on Content Marketing Institute. Sadly, most do not. Snapchat.

B2B Content Marketing Trends for 2017

MI6 Marketing Agency

If you’re wondering what the B2B content marketing trends for 2017 are this post is for you. The chart below is featured in the research report : “ B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America ” published by MarketingProfs and the Content Marketing Institute (CMI). B2B Content Marketing Trends, Benchmarks and Budgets for 2017.

Content Marketing Trends That Will Rule 2017

B2B Marketing Insider

Making predictions for an industry as fluid as content marketing is rarely a good idea. The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group. Content Marketing predictions trendsChances are that you will have more misses than hits and that those misses will be far more eye-catching.

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Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco

Act-On

This is especially true in the arena of highly regulated industries – verticals like pharmaceuticals, alcohol and tobacco, public companies, and finance each present unique challenges to developing successful marketing campaigns. In this industry, sometimes your only choice is to put your head down and weather the storm. So how can you make your presence known in the industry known?

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B Marketing. processes are fundamentally changing.

10 Marketing Leaders Distinguished by Industry Expertise

CMO Essentials

Moreover, when marketers lead through integrity, and do the grunt work to become subject matter experts for their markets or industries, they can become vital assets to their organizations, and highly visible representations of the value in their brands. Industry: IT / Computer Networking. Industry: Human Capital Management. Industry: Customer Experience Management.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Lots of Choices There are plenty of vendors beyond the handful of industry leaders.

Mobile Marketing Trends for 2016

It's All About Revenue

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year. Some 2016 forecasts call for further changes within the industry landscape, one of the biggest being rapid mobile growth in emerging markets. This week's topic: Mobile Marketing.

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Content Marketing for Industrial Companies – Is There Content Overload?

Industrial Marketing Today

There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. Take a look at these stats from the 2015 B2B Manufacturing Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs. […] The post Content Marketing for Industrial Companies – Is There Content Overload?

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B Marketing. processes are fundamentally changing.

B2B Sales and Marketing Trends for 2015

Great B2B Marketing

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. This report is based on our experience with our B2B clients as well as relevant industry research. Trend 1:  Metrics are a major priority. Trend 2: Social media is getting tougher. Trend 3: The buyer’s funnel is becoming more important than the sales funnel.

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The Biggest Mobile Marketing Trends of 2016

It's All About Revenue

Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. When the dawn of mobile media occurred over 10 years ago, the ad industry dubbed mobile phones the “third screen.” This go round it's all about mobile marketing. Read the full story on Forbes.

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Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. In today’s complex selling environment, few industries find themselves spared from the challenges of marketing to an increasingly powerful buyer. The manufacturing industry is no exception.

How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

Hubspot

As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry? The more informed we are, the more invaluable and influential we become -- always ready with the statistic that makes the deck, the perfect quote from an industry insider, or a genius idea for a new partnership. Our inboxes are overflowing. The good news?

Taking Aim at the Top 2017 Sales & Marketing Technology Trends

DiscoverOrg

Earlier this fall, I saw a presentation from a trend consulting firm, The Future Hunters , at the SiriusDecisions Tech Exchange show. These guys are total geniuses at predicting future trends, and quite frankly, it inspired me to try my hand at “future-hunting.” Here are four of the top sales and marketing technology trends that you should expect to hear about in 2017: 1.

Industrial Blogs and Their Benefits-Challenge Duality

Industrial Marketing Today

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. Manufacturers, industrial distributors and engineering companies that I talk to do understand the benefits of using a blog as the hub of their inbound marketing strategy for SEO, lead generation, thought leadership and branding. think you get the point.

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. personally suggest that anyone interested in the industry buy a copy for themselves and another for someone they love. See www.raabguide.com/vest for details.

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. Check out the full benchmark report here , which includes data for six industries.). How much do marketers in this industry spend to create a lead on AdWords? Year-Over-Year Trends.

B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

In fact we work closely with the management teams of numerous B2B product and services companies to build and help execute a marketing strategy that fits their industry and their sales model. While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. B2B Lead Generation Trends – Changes in Priorities.

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Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ? IMO, they both belong in an industrial marketer’s toolbox. How do you use email marketing and social media?

Interesting content marketing trends to watch for in 2017

Biznology

If you are in the planning stages for your 2017 marketing initiatives, these trends should be on your list of things to watch. Proper utilization of these trends will help you compete in 2017 while staying ahead of the curb for ’18. If you’re not creating content that is optimized to work well on any device, you’re neglecting a major trend. Mobile technology.

Current Payments Industry Trends: POS, Mobile Ordering, and Contactless

Radius

However, as POS and Payment vendors evaluate new technologies to identify their total addressable market and drive sales, they also need to understand the current trends within the Payments industry.   . Many trends such as the use of mobile apps for shopping have now become established consumer habits. Trend #1: Increase in tableside POS technology adoption. Trend #2: Mobile order and pay has exceeded expectations. Trend #3: Mobile pay programs will continue to grow with new marketing features. Register now to learn more.

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Current Payments Industry Trends: POS, Mobile Ordering, and Contactless

Radius

However, as POS and Payment vendors evaluate new technologies to identify their total addressable market and drive sales, they also need to understand the current trends within the Payments industry.   . Many trends such as the use of mobile apps for shopping have now become established consumer habits. Trend #1: Increase in tableside POS technology adoption. Trend #2: Mobile order and pay has exceeded expectations. Trend #3: Mobile pay programs will continue to grow with new marketing features. Register now to learn more.

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10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. And at a more micro level, staying on top of the latest trends that could impact content marketing is no small task in itself. That’s pretty low.

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This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]

Junta 42

For this show, we’ve changed up the format: Instead of the usual discussion of the top news headlines plus rants and raves, we focus on four major trends we expect to unfold in 2016: content quality versus quantity, the rise of the content brand, content marketing mergers and acquisitions, and the battle over content marketing terminology. This is the obvious part of the trend.

Being a Successful B2B Content Marketer in 2016: Trends & Insights

B2B Marketing Insider

Content marketing has certainly became a predominant form of advertisement, and the majority of businesses across multiple industries are employing at least some form of content marketing. The post Being a Successful B2B Content Marketer in 2016: Trends & Insights appeared first on Marketing Insider Group. Content Marketing advertising B2B marketing marketing trendsDid you know that 88% of B2B marketers use digital content to reach their target audience? 44% of companies surveyed stated that their B2B Content Marketing is moderately […].

How to Become a Thought Leader In Your Industry

Sales Prospecting Perspectives

Your company and the people within it should be seen as the leading experts in your industry, whether that be sales, marketing or, in AG Salesworks case, both. However, claiming to be a thought leader doesn''t make you one; others need to recognize you as the leading guru in your industry. Your perspective is what will distinguish you among other thought leaders in your industry.

The Top Five Crowdsourcing Mega-trends

grow - Practical Marketing Solutions

I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year.  As it’s been pointed out, crowdsourcing is not an industry , it’s currently an undefined space.  business strategy economics of social media crowdsourcing crowdsourcing trends david bratvold what is crowdsourcingImagine needing a new logo for your business. 

Trends 101

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t.  To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

4 Content Trends Every Marketer Should Be Following

Contently

Second, my main job for the entire day is to sit back and think about our industry—something I often forget to do while writing Facebook fan fiction or forcing my team to recreate March Madness with branded social media accounts. The post 4 Content Trends Every Marketer Should Be Following appeared first on The Content Strategist. I like Contently conferences for a few reasons.

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. If you’re worried you might have missed something major this year, we have you covered. Increased Social Search Functionality. Wearables.

B2B Marketing Trends 2017

Opentopic

Since we’re fast-approaching 2017, it’s a natural time for all marketers to review the marketing tactics they’ve used this year and assess their approaches against the industry. The post B2B Marketing Trends 2017 appeared first on Opentopic. B2B Marketing Expo is an interactive exhibition and conference designed specifically for the marketing sector. Expect to find high-quality exhibitors alongside a conference showcasing some of the world’s most influential figures in marketing. Brands & Marketers

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. 1. Numbers behind this trend : It’s no secret that video is becoming an essential component of successful content marketing strategies. However, the forward thinking should not stop there. Video Is Leading to ROI.

Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. My own answer is: at stage of the industry, the basic features of marketing automation are pretty much set, so radically different features are not likely to emerge as a major competitive advantage. This is by far my preferred solution.