It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. Here are my top three trends that will impact the PR industry: 1.     Let a 100 Blogomerates Bloom: With the relaunch of Industry Standard (I believe as a blog) and the popularity of GigaOm , VentureBeat and TechCrunch , I envision more blogomerates gaining prominence and influence on the media Traditional media" have already started creating blogs in specific topic areas but this will need to branch out more in terms of open comment policies and having dedicated bloggers versus reporters who blog.  

In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: With that said, I believe the overall trend towards accountability, measurement and marketing ROI will continue to pick up steam. Streamlining distributed marketing activities is critical to productivity and brand consistency: 2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B

For disclosures on Rolands industry affiliations, click here . « Previous post Next post » Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com Trackback by Anonymous — March 23, 2008 @ 3:08 am Think customers: The 1to1 Blog isnt On TV.com: Blonde and beautiful HEIDI MONTAG BNET Business Network: BNET TechRepublic

Because effective content marketing is as much about conversation as it is an outbound messages, you need to maintain a dialogue with customers, prospects, and industry thought leaders. Follow and familiarize yourself with critical trends in your market. Twitter is an ideal tool for following those trends in real time. You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people. Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful.

this on-demand webinar, “ Trends, Forecasts, Benchmarks, identifying the key trends, forecasts and benchmarks for B2B marketers Marketing Investment Trends different industries will have different ratios. Register Do you know how much to spend on your B2B marketing budget in 2009? How to allocate your budget across programs and headcount? Or

Not all Social media sites serve the same purpose, and many are industry-specific. Your business blog can provide timely and valuable insights to your customers about your industry, on current events, and on key market trends. Tags: Content Marketing News Online Public Relations Social Media Trends Vide Yes, you can apply the best of traditional public relations practices to the new world of social media Guest post from Kathleen Taylor, APR, President of the Southwest Florida chapter of the Florida Public Relations Association offers 4 top takeaways from their January

Find the alltop for your industry - here’s content marketing . Tags: Blogging Content Marketing News Online Social Media Tech Tools Tips & Mini-Guides Trend Thanks to my co-author, Joe Pulizzi, and some helpful contributors for making your search for the right implements a lot easier. If you are starting from scratch, it’s almost impossible to figure out what social media and other related online tools will be genuinely useful for marketing your business.

Integrate your online and in person efforts by learning from Truebridge’s work in the banking industry. Our industry faces an environment of increasing regulatory scrutiny, especially when it comes to sales process,” says Casey Roberts, Senior Vice President and Director of Retail Investments at Sovereign Bank. “We Tags: Content Marketing In person Knowledge Center News Online Success Stories Trends bank marketing Sovereign Bank Truebridg Content marketing works by providing your best customers vital information that helps them be more successful or to live better lives.

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. All aimed at showing the activities of selected leads, typically by showing overviews and trends, and then letting users drill into details. But enhanced reporting was the most common improvement of all. Could marketers finally be ready to spend on measurement?

Facebook - Consider a "Facebook Movement" - creating a topic or trend in Facebook outside of your personal or brand fan pages. Google Alerts - Get updates on who's talking about you, your industry, your customers. Find the alltop for your industry - here's content marketing . Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox". In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives