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How B2B Marketers Are Responding to Tough Market Conditions

Top Rank Marketing

Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them. Investing in brand building and long-term growth Among Lebow’s expert-sourced tips for growing business in a difficult market : Don’t over-index on performance.

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What's Next for the CDP Industry?

Customer Experience Matrix

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next.

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Digital Transformations in the Shipping Container Industry

Valasys

The shipping container industry is pretty straightforward: it’s about getting goods into containers and loading them onto ships, that ferry them across the sea to a destination. These are able to streamline the processes that are followed and make the shipping container the center of a wholly transformed industry.

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Sculpt Your Way to “Advantageous Excellence” Via Iteration | What’s Your Edge?

Vision Edge Marketing

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

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What Is the Fourth Industrial Revolution?

Salesforce Marketing Cloud

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. Start now Here’s everything you wanted to know about the Fourth Industrial Revolution (but were afraid to ask).

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

When you understand the unique challenges and goals of customers, you are better positioned to foster long-term loyalty, expand your footprint within a customer’s organization, and increase share of wallet. This spirit of ongoing refinement is essential for sustaining growth over the long term.

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Five Ways to Avoid Scaling Your B2B Business Too Quickly

Webbiquity

The key to success, of course, is to ensure steady, sustainable growth that can keep up with the demands of the industry — though that’s easier said than done. Businesses that scale too rapidly frequently fail to understand market conditions, misinterpret demand, and misjudge the needs of their customers.