Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.). Get access here.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Top Rank Marketing

SEPTEMBER 8, 2023

Study] When it comes to the primary concerns chief marketing officers are facing, marketing’s return on investment (ROI), recession fears, and rising pressure to boost profits were the leading challenges, according to recently-released survey data of interest to B2B marketers. MarTech What’s Keeping CMOs Up at Night?

Marketing AI 118

Marketing AI Budget Programs B2B Marketing Studies 118

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

ClearVoice

MARCH 3, 2023

Testimonials and case studies can help influence potential leads and customers. Also, how to use customer testimonials and case studies to increase trust in your business. A case study goes a step further. Case studies offer a more comprehensive look at how your product or service solved a problem.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Top Rank Marketing

OCTOBER 20, 2023

MarketingCharts Topic Talk: Study Shows What Marketers Are Researching When it comes to what marketers are researching, during the second quarter of 2023, marketing research on content personalization increased by 522 percent, with research surrounding real-time personalization up some 185 percent, according to newly-published study data.

Enterprise Management 105

Enterprise Management Paid Content Paid Search Agency B2B Marketing 105

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study. This year’s study taps into a robust sample. Full research reports are available for each of the industries.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Marketers’ commitment to digital video—especially original digital video—has been skyrocketing over the past few years,” said Anna Bager, executive vice president of Industry Initiatives at IAB.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Top Rank Marketing

AUGUST 11, 2023

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B. Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S. Have you a top B2B marketing news item we haven’t yet covered?

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Contently

JUNE 10, 2019

Turning academic studies into content can be a minefield. One one hand, a study with flashy findings is great for PR and data visualization. On the other hand, the desire to exaggerate the results of a study for selfish interests be very a powerful urge. So the question becomes, can a brand sponsor a truly objective study?

Ethics 135

Ethics Studies Design Brand Identity 135

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. They rely on research to understand economic and industry trends. Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. In this case study, conversational expectations were: The webinar would have a maximum of 4 sponsors. This would be a single-day webinar event. 306 How many attended?

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

The Lead Agency

MAY 25, 2023

The 2022 Content Preferences Survey, which was based on data from a survey of 174 executives, found that 62% of B2B buyers engage with three to seven pieces of content before contacting a salesperson. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

AgencyEA

DECEMBER 6, 2022

Agency EA, an award-winning global brand experience agency, is excited to announce the findings of its sixth annual research study on the state of experiential marketing. Taken by over 100 industry professionals, the industry-wide survey takes an in-depth look at the anticipated trends impacting experiential in 2023 and beyond.

Studies 52

Studies Research Advertising Agencies Paid Search Agency 52

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

KoMarketing Associates

MAY 1, 2013

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. Nearly all (99%) of software marketers surveyed are now using content marketing, according to report findings. Case studies (86%). Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

B2B Marketing Directions

SEPTEMBER 9, 2023

(This month's Research Round-Up features a research-based white paper by Winterberry Group that addresses the current state and future direction of B2B marketing and a wide-ranging research report by Livestorm, mention, and Jotform that is based on a global survey of marketers.) of the respondents were director-level or above 36.4%

Paid Content 70

Paid Content Paid Search Agency Studies Research 70

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Brandpoint

JUNE 6, 2022

Not only are you faced with explaining a difficult, confusing subject matter with niche pain points, you’re also working to stay ahead in both industry and marketing trends. Marketers in the industry have their work cut out for them when it comes to creating content and building strategies.

Studies 71

Studies Advertising Agencies Marketing & Strategy Paid Search Agency 71

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. What’s clear though is that the industry will never return to 2019. The live events industry will rebound, but with new processes and priorities. In a study conducted by Zoom and Qualtrics Research , 80% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Webbiquity

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Here are 10 noteworthy observations from the study.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

AgencyEA

DECEMBER 13, 2021

Agency EA, an award-winning global brand experience agency, is excited to announce the findings of its fifth annual research study on the state of experiential marketing. The industry-wide survey takes an in-depth look at the anticipated trends impacting experiential in 2022 and beyond.

Studies 52

Studies Research Advertising Agencies Paid Search Agency 52

Zoominfo

NOVEMBER 18, 2019

For those who are unfamiliar, the hashtag was originally used by women who experienced sexual harassment and assault in the television and film industries. But, after gaining international attention, the initiative ignited a long-overdue examination of sexual misconduct and gender discrimination across all industries and walks of life.

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Marketing Insider Group

MARCH 4, 2024

For instance, when a customer completes a survey, the results are zero-party data. As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. According to a recent Global Industry Analysts Inc. It’s data obtained directly from the source.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Webbiquity

MAY 30, 2023

However, the outlook varies considerably by industry and company size. 2) The budget outlook varies a lot by industry. Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

AUGUST 8, 2023

The B2B Buyer’s Survey looks at how the buying process is changing and which marketing formats have the most impact. There’s much more in this study from Demand Gen Report, sponsored by Vidyard. Download the full B2B Buyer’s Survey report to get all the details.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Research extensively in the industry you think your business fits in best. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. . This is a Customer Satisfaction Survey built using Outgrow’s builder.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021.

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Golden Spiral

DECEMBER 27, 2018

Case studies are highly valuable bottom-of-the-funnel content pieces. Case studies come into play during the decision stage; they are aimed at helping your potential clients make a final decision in favor of your B2B technology company. What is Included in a Marketing Case Study?

Case Study 97

Case Study Case Studies Studies Top of Funnel 97

Marketing Insider Group

MARCH 2, 2020

A Forrester and FocusVision study found that the way consumers feel is 1.5 Hear from Customers Directly with Surveys. Surveys allow you to clearly see the perspective of the customer. Crafting the right survey may take some effort, as you need to go beyond just basic answers. Tap into Studies Relevant to Your Market.

Case Studies 336

Case Studies Customer Surveys Trust Marketing Forrester 336

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects. Bad interviews get you nowhere.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134