Contently

FEBRUARY 8, 2022

” Now, depending on the industry, some of these suggestions are solid tactics. The post 4 Reasons Why Customers Should Be Your Brand Storyteller, Not You appeared first on Contently. ” “What if we get the CEO to talk about what the benefits are?” Let’s see if any ideas spark by talking through those.”

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Storytelling Branding Brand Identity Word of Mouth 205

Trade Press Services

OCTOBER 16, 2023

That secret ingredient is brand storytelling. Storytelling by definition is “the vivid description of ideas, beliefs, personal experiences, and life lessons through stories or narratives that evoke powerful emotions and insights.” Storytelling helps us connect and identify with the world around us. Follow a story arc.

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Storytelling Branding Brand Identity Tips 52

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

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Storytelling Content Marketing Branding Brand Identity 59

Contently

JULY 10, 2019

” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. Cue data storytelling. The Rise of Data Storytelling. The Impact of Data Storytelling. At the very least, it’s an interesting coincidence.

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Storytelling PR Marketing & Strategy Press 155

Trade Press Services Newsletter

MARCH 7, 2024

Book publishing is a multifaceted industry with several key players—authors, literary agents, publishers, editors, distributors, booksellers, and libraries. Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author.

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Paper Thought Leadership Planning Storytelling 311

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year! The post Get Ahead of the Curve: 2024 PR Industry Trends appeared first on Brandpoint. Contact us to get started!

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PR Trends Public Relations Ethics 48

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. Coffey : The industry is losing welders at an astonishing rate. Craig Coffey, U.S.

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Storytelling Branding Brand Identity Work Management 100

Biznology

MAY 13, 2019

A study by Ipsos , a major research firm, found that only 4% of respondents believe the advertising industry behaves with integrity. Storytelling works because it engages, a real challenge in our saturated world of data obsession, extreme clutter, volatility, and the decline of trust and credibility. They call this “neuro-coupling.”

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Storytelling Branding Brand Identity Ethics 123

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. What other storytelling techniques do you integrate into your content marketing strategy?

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Top of Funnel Storytelling B2B Marketing Content Marketing 138

LeanData

FEBRUARY 8, 2023

Everyone remembers good storytellers. Training your Sales team to become great storytellers begins with the “WHY.” Why Use Storytelling in Sales Conversations? I teach our Sales team a storytelling technique based on a common structure known as the “hero’s journey.” Then, we share with each other.

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Storytelling Conversion Case Studies Case Study 52

Convince & Convert

NOVEMBER 9, 2015

I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success. The Complexity Conundrum. The Complexity Conundrum.

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Storytelling Paid Search Agency Companies Forrester 163

Industrial Marketing Today

AUGUST 26, 2013

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Visit my website for more content on industrial marketing.]. There is a very good reason centuries [.]. This is only a content summary.

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Storytelling Content Marketing Content Inbound Marketing 60

Marketing Insider Group

MAY 29, 2015

For some reason people don’t think that they’re good storytellers…even when faced with evidence to the contrary. A few years ago, I met a guy who described himself as a 20-year veteran of the apparel industry. The biggest barrier to storytelling is the irrational concept, “I have nothing interesting to say.”.

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Storytelling Barriers Impressions Pricing 100

Integrated B2B

MAY 28, 2019

In Denmark, small- to medium- sized B2B companies are emerging as sustainability superheroes through storytelling. In a market where the Sustainable Development Goals are hot, how can companies use storytelling to gain a competitive edge and bolster partnerships? The two-year pilot kicked off at the UN City in Copenhagen in 2018.

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Storytelling Marketing Management Advertising Agencies Differentiation 71

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

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Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Video Storytelling Tips. Keep these video storytelling tips in mind as you begin to craft stories for your brand. Contents 1.

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Storytelling Video Marketing Top of Funnel Work Management 110

Contently

MAY 31, 2017

Storytelling has always been part of content marketing’s DNA. But as our CMO likes to remind us, storytelling alone is not a strategy. we decided to break down our internal data to see how different industries were performing in 2017 across three key metrics: average attention time, engagement rate, and finish rate.

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Content Marketing Best Practices Storytelling Content 148

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Identify which metrics ladder back up to business/marketing metrics and research industry benchmarks Testing & Optimization – Understand the goals you want to create and choose a desired experimentation to test and learn.

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Social Media ROI Media Cross-Selling 135

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. 3) Storytelling is “the new copywriting,”.

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Storytelling Business Copywriting Banner Ads 100

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Storytelling Content Marketing Planning SME 55

Contently

JUNE 29, 2021

In 2020—in an industry as diverse and innovative as tech—that was unacceptable to us. ” One thing Westbrook appreciates is the way Contently has helped Dell Perspectives take their storytelling ambitions to new heights. “Diverse content requires diverse writers,” Westbrook said. “We

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Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

Contently

SEPTEMBER 22, 2017

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. This summer, I sat down at the Cannes Lions Creativity Festival with Hernan Lopez, CEO and Founder of Wondery, an upstart podcast network backed by Fox with big visions for the future of storytelling.

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Storytelling Television marketing Advertising Mediums Demand 124

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

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Storytelling B2B Work Management Marketing Management 76

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Mid-Market Companies For mid-market companies, B2B creators step in as thought leaders and industry trendsetters. So, what’s driving this shift?

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Enterprise Management B2B B2B Thought Leadership SMB 234

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. In short, these videos simplify complex ideas and translate industry jargon into plain, straightforward language.

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Webinar Metrics Demand Work Management Video Marketing 309

ClickDimensions

APRIL 22, 2021

It also ignores that storytelling is an integral part of our cultures and humanity. Data storytelling is no different. What is data storytelling? What is data storytelling? Researchers believe storytelling became part of our culture even before language was fully developed. What are you going to do with the data?

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Storytelling Television marketing Statistics Impressions 71

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

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Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” Tom Gerace began the 2015 Content Rising conference by addressing the need for a fundamental change in the marketing industry – a shift from focus on the brand to consumers. Finding storytellers. Thinking visually.

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Storytelling Branding Brand Identity Budget Programs 120

The Lead Agency

MAY 25, 2023

Get in touch for assistance with B2B content marketing At The Lead Agency, we are an experienced B2B marketing firm that has worked with various industries across the B2B sector. The post The power of storytelling: How to write case studies for B2B content marketing appeared first on The Lead Agency.

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Case Study Case Studies Storytelling Studies 62

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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Storytelling Business Work Management Paid Search Agency 103

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

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Storytelling B2B Work Management Marketing Management 62

Tiecas

AUGUST 1, 2023

It is important to focus on the value proposition of your product or service when writing compelling content for industrial buyers. See Industrial Marketing Challenges: Identifying Roadblocks and Developing Effective Solutions. Engineers and industrial buyers also want to work with reliable suppliers and partners they trust.

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Marketing AI Work Management Marketing Management Content 52

Outbrain

FEBRUARY 15, 2023

I recently attended IAB ALM & AdExchanger Industry Preview, two very important events allowing an open exchange about the challenges and opportunities we’re seeing in the digital advertising industry. The industry has put a spotlight on the role of funding free press as a fundamental part of our democracy.

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Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

Martech Advisor

AUGUST 28, 2019

In this article, we unpack why storytelling matters so much in technology marketing, and look at some examples of storytelling done right, shares, Ann Sung Ruckstuhl, Senior Vice President and Chief Marketing Officer of Unisys. short—through storytelling. ” Storytelling matters even more to technology marketers.

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Storytelling Business Television marketing Buying Cycle 75

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

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Storytelling Examples Best Practices B2B Thought Leadership 100

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. IBM, a pioneer in technology and computing solutions, channels its industry knowledge into targeted publications like Security Intelligence, surpassing competitors covering the field more broadly.

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Media Branding Brand Identity Storytelling 97