Writing on the Web

JUNE 10, 2010

If their industry is one I have particular expertise in, I usually mention it, otherwise I just say, “Hey, were you looking for me? The industry groups on LI are a great forum for asking questions, learning about new developments or trends, and making new connections. Let me know if I can help!&# The groups.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

Hubspot

JUNE 14, 2010

Tips for Making a Screencast for Your Startup Author: Audrey Watters of ReadWriteWeb. Screencasts are a great type of online video to showcase and explain how a new product or feature works, but how do you create one? Marketing Takeaway: Screencasts can be a great instructional tool for your company's products or services.

Screencast 28

Screencast Inbound Marketing Google Domain 28

SnapApp

JULY 21, 2015

You could create a simple screencast with voiceover, a talking-head in front of a backdrop, or an animated project using a tool like GoAnimate. Interviews (customers, employees, industry thought-leaders). Are there industry events you should consider launching around? Don’t worry – you’ll still be able to produce a killer video!

Webinar Metrics 48

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 48

Webbiquity

JANUARY 1, 2019

These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more. The 15 Best Screencasting and Online Presentation Tools.

Work Management 209

Work Management Marketing Management Screencast Stats 209

Hubspot

DECEMBER 3, 2010

Your blog content should revolve around anything interesting or signficiant in your industry as well as anything that helps solve probems for potential customers. Writing about your industry, product use cases, and product insights casts a wider net and it estabishes your site as a thought leader.

eCommerce 28

eCommerce Screencast Domain Lead Nurturing 28

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. 41: The 15 Best Screencasting and Online Presentation Tools. #42: For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Webbiquity

SEPTEMBER 18, 2018

Extensions can expand the capabilities of your browser beyond keeping up with industry news, dealing with email, and using SaaS apps. Anyone can capture and save entire web pages or selected bits using Evernote Web Clipper , Nimbus Screenshot (which also provides screencasting and editing capabilities), or Flaunt.

Marketing Automation Services 232

Marketing Automation Services Enterprise Management Work Management Tools 232

Sprout Social

OCTOBER 30, 2020

They must be on top of industry news and social media trends so that they can use that knowledge to influence the content strategy and spark creative direction. Over prepared or crazy: Have built an entire social on boarding “course” for my next team member complete with step by step screencasts ????.

Social Media 97

Social Media Top of Funnel Paid Social Agency Enterprise Management 97

Litmus

NOVEMBER 29, 2022

CloudApp is an all-in-one screen recording software to capture and embed HD video , screen recordings, GIFs , screencasts, screenshots, and marked up images throughout business workflows. It has become an industry standard, with most other monitoring tools building support for this tool. Charlie Cook, Senior QA Engineer.

Tools 82

Tools Screencast Work Management Marketing Management 82

Hubspot

APRIL 24, 2017

Takeaway for marketers: Your how-to videos don't necessarily need to be about a dry topic related to your industry. The meat of the video consists of a screencast of someone using the Asana calendar tool, but these branding details bring life to what would otherwise be a rather boring video.

Video Marketing 101

Video Marketing Screencast Youtube Viral Marketing 101

Scoop.it

OCTOBER 15, 2020

Even if you have a general idea of your target reader, such as their job position, industry, or basic demographics, make sure you dig deep enough to understand their needs, goals, and pain points standing in their way. Reddit, industry forums, Slack communities, and Facebook groups are just a few of many possible options.

Curation 58

Curation Case Studies Case Study Screencast 58

Webbiquity

DECEMBER 17, 2013

by Industry Market Trends. Here are a handful of practical tips for how to repurpose existing content, such as transcribing videos: “If you have videos, screencasts or webinars produced for your content marketing campaign then getting these transcribed into an eBook can offer a valuable way to create a new opt in offer.”

Tactics 100

Tactics Content Marketing Tips Screencast 100

Hubspot

JANUARY 3, 2018

Products: This section should cover every product or service your salespeople are responsible for selling -- their price points, use cases and/or core value offerings, buyers and end users, and related industries or verticals. In this section, upload or link to recordings or screencasts of high-quality meetings.

Ideal Customer Profiles 85

Ideal Customer Profiles Work Management Buyer Personas Marketing Management 85

Outbrain

SEPTEMBER 20, 2021

And while COVID lockdowns have adversely affected demand in some verticals – travel and tourism, most notably – the SaaS industry has fared well overall, thanks to accelerated growth in software for remote teams, supply chain management and other verticals, and its inherent cost advantages, scalability and flexibility.

Paid Content 26

Paid Content Enterprise Management Marketing Management Lead Ranking 26

Convince & Convert

MAY 13, 2014

You can capture industry trends, product features, and comparison data into visually appealing stories for presentations that don’t bore your audience. Screencast Showing that you are an expert in your field is a great way to bring in more prospective clients. Tools like Visual.ly

Tools 158

Tools Skype Ad Building Screencast 158

Vidyard

MARCH 29, 2016

Screencasts or product shots. 1’s could be product information, new technology in the industry, or recent research. What updates might you do? There’s an endless list of things you can update within each video. Here’s a brief list to get you started when you’re freshening things up: Statistics or research. Value prop or messaging.

Video Marketing 50

Video Marketing Screencast Paid Search Agency Content 50

Scoop.it

MAY 17, 2022

When reading industry blogs, people are looking for answers and solutions to their problems. Instead of going for professional and expensive options, you can create screencast videos on a budget. You can stick to this formula or come up with yours. The idea is to break long text into smaller parts. Instantly, it’s much easier to read.

CMS Development 66

CMS Development Work Management Screencast Lead Scoring 66

Buffer

FEBRUARY 5, 2019

This is a time lapse screencast of how I design the patterns and stencils for my carved platters. He spends time analyzing other brand posts in order to figure industry-specific hashtags that he should be using. View this post on Instagram. I haven’t posted one of these in a while.

eCommerce 81

eCommerce Business Screencast Case Studies 81

Buffer

FEBRUARY 5, 2019

This is a time lapse screencast of how I design the patterns and stencils for my carved platters. He spends time analyzing other brand posts in order to figure industry-specific hashtags that he should be using. View this post on Instagram. I haven’t posted one of these in a while.

eCommerce 62

eCommerce Business Screencast Case Studies 62

Hubspot

SEPTEMBER 19, 2011

Do a screencast with Screenr of your product and share it on your blog. Show a step-by-step guide on how to do something in a screencast, how-to video, or show the steps in a series of photos. Point out common mistakes in your industry and offer solutions on how to fix or avoid them. Feature guest posts from industry experts.

Screencast 28

Screencast Paid Search Agency Webinar Metrics Companies 28

Webbiquity

SEPTEMBER 12, 2011

Pam Moore outlines a dozen ways companies can fail at social media marketing, from not understanding the social media “ecosystem&# for their industry or hiring the wrong consultant/agency for help to assuming social media will fix a broken business (it’s won’t–it will expose it) and having unrealistic expectations in general.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

JUNE 12, 2019

While B2C marketers may segment their audience based on demographic or lifestyle factors, B2B marketers need create personas based on work roles and industry segment. Just as in consumer-based marketing, you’ll be dealing with a variety of buyer personas. Help your audience visualize data with infographics. Be Disruptive.

Top of Funnel 233

Top of Funnel B2B Thought Leadership Thought Leadership B2B 233

Buffer

JUNE 3, 2019

CloudApp is amazing for quickly making screenshots, GIFs and screencasts that you can share with customers, and. Every Monday (and sometimes more) we share the most cutting-edge social media marketing tactics from brands and influencers in every industry. Statuspage.io Sample of CloudApp screenshots.

Social Media 75

Social Media Paid Search Agency Tips Media 75

Hubspot

JUNE 10, 2015

Screencast a demo of your product. Use Periscope or Meerkat to broadcast from cool industry events you, your manager, or CEO are attending. Here are a few ideas for both pre-recorded and live videos that your business could actually use. Pre-Recorded Video Ideas. Create an animated GIF of how to perform a function of your tool.

Sales Management 28

Sales Management Video Marketing Top of Funnel Screencast 28

Webbiquity

MAY 16, 2017

Create targeted lists based on industry vertical or zip code. 41: The 15 Best Screencasting and Online Presentation Tools. #42: The company partners with printers across the U.S., so campaigns are printed and mailed near the target delivery area, saving time and cost. Run A/B split tests to optimize mailer design. . #38:

Marketing Automation Services 223

Marketing Automation Services Enterprise Management Work Management Marketing Management 223