SmartBug Media

AUGUST 12, 2020

National SEO: For the majority of manufacturers and industrial companies that can ship their products nationwide or have multiple distribution facilities, a broader content and keyword strategy is recommended to capture the larger audience segment. industry publications, your suppliers, your customers) want to link their content to yours.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Martech

JULY 26, 2022

Speak to your marketing peers at industry events to find out who is using which tool and why. Decide whether or not you need to engage in a formal RFI/RFP process. From the RFP responses, you should be able to narrow your list down to three or four solutions that you’ll want to demo. This is an individual preference.

Enterprise Management 79

Enterprise Management Marketing Management Vendors RFP 79

SpotMe Blog

NOVEMBER 29, 2022

Event compliance is a number one priority in the pharma industry. The pharma industry is unlike any other because its products and knowledge can prolong and save people’s lives. When the pandemic hit, most industries had already dipped their toes into virtual events. The pharma industry? What is pharma event compliance?

Privacy Policies 52

Privacy Policies Work Management Terms and Conditions Rules 52

Walker Sands

OCTOBER 12, 2020

For many companies, particularly in more technical industries like AI, security or enterprise software, that can often be a daunting task. If I take the RFP route, what should be included in that? The RFP should include all of the necessary information an agency would need to know to be a successful partner.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Lead Forensics

APRIL 2, 2024

Offer a valuable resource, like an industry report or white paper, that addresses their challenges. Offer to connect them with satisfied customers from similar industries who can vouch for the value of your product. Demonstrate your track record of success and commitment to the industry, even if you’re a relatively new company.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Zoominfo

APRIL 21, 2020

If your foot in the door to a target client starts with an RFP/RFI , spend some serious time on the content of your answers. A stray finance placement, industrial client, or healthcare connection shouldn’t shift your focus or expand your niche. And you can make it show through your RFP/RFI responses. Messaging is important.

Work Management 100

Work Management Marketing Management Vendors RFI 100

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. An RFQ, or request for quotation, is slightly different than an RFP since it’s just the quote itself.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

Industrial Marketing Today

AUGUST 27, 2012

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Possible Roadblocks.

Sample 97

Sample RFP Work Management Template 97

DiscoverOrg

MARCH 22, 2017

The problem with the second way (RFP method) is it assumes data is a commodity. Everyone needs company/firmograhpic data – industry, size, location, etc. Go ahead and do the RFP style analysis – get counts on companies and contacts in your TAM and meeting your ICP – but don’t stop there. Number of locations?

Ideal Customer Profiles 176

Ideal Customer Profiles Video Marketing RFP Marketing Management 176

Hubspot

APRIL 13, 2021

RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors. However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. Then, they'll usually send out an RFP. Need more inspiration?

RFI 80

RFI RFP Marketing Proposals Vendors 80

Marketing Insider Group

SEPTEMBER 14, 2020

I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth. They talk about achieving 96% of business goals vs. the industry average of 64%.

Differentiation 182

Differentiation Enterprise Management Work Management Marketing Management 182

chiefmartech

FEBRUARY 8, 2021

It was a real inflection point in the martech industry — both for investors and startups, who started to pour into the space, and for marketers, who began to take martech seriously as a major pillar of their department. (A It now features 1,078 solutions across 45 unique categories.

Enterprise Management 141

Enterprise Management Marketing Management RFP Forecasting 141

Martech

MAY 22, 2023

If your vendors don’t plan to include AI or focus on a specific use like subject lines, it might be time to start an RFP and talk to other vendors that are farther down the innovation path. You can use this knowledge to take control without waiting for your vendors or the industry to define the role of AI.

Marketing AI 111

Marketing AI RFP Vendors Planning 111

Hubspot

JUNE 28, 2016

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. Even though inbound marketing is becoming widely known and used among many industries, some skeptics still think it is just an Internet “fad.”

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

SpotMe Blog

OCTOBER 20, 2022

In this article, we outline the features you should look for in a medical event management platform, list the 9 best event platforms out there for HCP events, and provide an RFP template to help you compare vendors. And 50+% of its customers are currently from the pharma industry. HCP event platform: 8 features to look for. 6) 6Connex.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Hubspot

DECEMBER 9, 2020

You need some degree of knowledge of a prospect's industry, the unique challenges they face, what similar customers have gone through, and their overall goals to diagnose and present solutions for their problems. Solution selling is ideal for industries with highly customized products and/or packages. Selling a solution runs deeper.

Work Management 94

Work Management RFP Phishing Bundling 94

Sprout Social

APRIL 20, 2023

There are even agencies that specialize in certain industries or sub-areas of social. Look for a partner that has experience that is applicable to your company, your industry and what you do. Follow our template for creating a strong social media RFP. Managing your channels on a day-to-day basis? Ask for examples and references.

Paid Social Agency 123

Paid Social Agency Paid Search Agency Social Media Ad Agencies 123

BenchmarkONE

AUGUST 10, 2022

It’s great to spend time networking at marketing industry conventions, meetups, and conferences, but there’s another marketing channel you may be missing out on: RFPs. Consider the fact that the average RFP win rate is 44%. Does winning awards in the industry really matter? Influence Prospects with Awards.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Martech

JUNE 21, 2023

Is anybody really writing an RFP or a proposal for AI? Also, for ten years people have been talking about this industry consolidating. How is CabinetM dealing with AI as a category? A: That’s one of the things that we’ve grappled with. We now have a category in our database of generative AI products. In your inbox.

Marketing AI 97

Marketing AI RFP Work Management Thought Leadership 97

Martech

FEBRUARY 16, 2023

If people don’t know who we are or what we do, they aren’t going to reply to our e-mail, send us an RFP or answer our phone call. Now that they understood the impact of tailoring to the buying stage, the Cielo team started tailoring according to industry, adding industry-specific language and pain points to the messaging.

Paid Search Agency 109

Paid Search Agency Ads Campaigns Account Based Marketing 109

BOP Design

JANUARY 13, 2021

Advise them to complete a RFP form. Industry associations. Industry certifications. The credibility elements you include depend on your industry and the clients you serve. If your industry is highly regulated, government certifications may be important. Let them know where to follow you on social media.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

Sprout Social

MAY 11, 2022

So, you’ve been tasked with creating a social media RFP. Keep reading for a breakdown on what makes a great RFP. What is a social media RFP? A social media request for proposal (RFP) is a formal questionnaire used to gather proposals for service or software needs. Why should you use a social media RFP?

RFP 98

RFP Work Management Marketing Management Social Media 98

Martech

OCTOBER 28, 2021

In my keynote at that conference, I explained how one of the major eras in the email industry was marked by the acquisition of big players in the space, and consolidations at the provider level. Essentially, they stifled the innovation that helped the email industry grow exponentially in its first decade. They have great stuff.

Acquisitions 133

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 133

Hubspot

MARCH 10, 2021

As a result, I wrote: "A group is a good idea if you're interested in connecting your customers or leads to one another, you want to facilitate a sense of community surrounding your brand, or you're hoping to showcase your brand as a thought leader in the industry.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Strategic-IC

FEBRUARY 16, 2021

Jo: The feedback has been very positive - so much so that as we mentioned earlier, we are expanding our ABM programme into new clusters (industry verticals) for the current blended program, with a view to launch our first one-to-one ABM programme in late 2020. So you’ve really got to consider this.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Golden Spiral

SEPTEMBER 15, 2021

Industry: There are vast differences between an agency that markets sneakers and one that markets a SaaS solution. Agencies with an industry focus are already immersed in the intricacies and complexities of that world, rather than having to learn it. Industry focus, expertise, culture, and fit are far more important. Go for fit.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

ViewPoint

JUNE 24, 2016

PMI), an industry-leading sales best practices consulting firm, and Dave is the founder of the independent advisory firm ES Research Group, Inc. We talk about how to build credibility, how to earn trust, and how to engage with a customer before there’s an RFP or a deal on the table.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Litmus

OCTOBER 1, 2018

ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. You’ll learn… What’s driving—and likely to keep driving—consolidation in the ESP industry. Which ESPs are the most popular among brands in different industries, geographies, and more.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Sprout Social

MARCH 19, 2020

Before a prospective client sends an RFP, they want to know what your agency is capable of. Maybe it’s your experience working within a niche industry or vertical. Share your case studies in industry LinkedIn and Facebook Groups. Lead by example and let your agency’s social strategy shine through. .

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

KoMarketing Associates

NOVEMBER 19, 2015

Business relationships rely on some of the same data points but are often distanced from targets and customers by geography, station (status in the food chain of the individual with final say-so) and decision-making protocols like RFP docs, requisition requests, and other confounding red tape. Who Else Knows The Industry Well?

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

thePoint

JULY 21, 2020

As you review the stages and the associated notes you can see a buyer progresses to search for and consider different alternatives before developing some actual “intent” to purchase where they develop an RFP/RFQ (for some businesses) or simply informally or formally know what features/benefits they are particularly looking to purchase.

Buyer's Journey 52

Buyer's Journey B2B Marketing RFP B2B 52

Aberdeen

MARCH 19, 2020

In some ways, MQLs remind me of the oil and gas industry. On their way to evaluating if you should be in their consideration set for the RFP or project under consideration. Marketers often make assumptions and misplace value on MQLs. Though useful, they can get in the way of a more evolved view of what an Opportunity truly looks like.

Lead Ranking 69

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 69

Circle Studio

DECEMBER 19, 2018

As the industry continues to evolve, a growing emphasis needs to be placed on non-proposal marketing activities. Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase. Outside of the A/E/C world, proposals are a product of the sales department, not the marketing department.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

DemandBase

MAY 28, 2020

Use firmographic data to hone in on the right industries, geolocations, company sizes, etc. And if you have something to sell to seven different industries, focus on your top three or four and deliver customized, relevant, and timely messages and experiences to them. Have multiple users in the account have downloaded an RFP template?

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

B2B Marketing Directions

AUGUST 13, 2022

Marketing industry pundits have produced an abundance of resources addressing how marketing can drive business growth. Historically, the company segmented its market by industry vertical and tailored its marketing messages and product bundles to these segments.

Organization 52

Organization Marketing Management RFP Barriers 52