Hinge Marketing

JANUARY 20, 2021

Over the last tumultuous year, the Accounting and Financial Services industry has largely withstood impacts from the global pandemic, an election cycle, and waves of social change. The report first looks at overall industry trends within the larger context of the general professional services industry.

Marketing Budget 99

Marketing Budget Work Management Marketing Automation Services Marketing Management 99

ClickZ

OCTOBER 17, 2019

A new report has come out on what the global martech industry might look like in 2020. Titled “ Martech: 2020 and Beyond ,” the report explores current and future trends about spend, budget, skills needed, investments made, and more. Global market size could be $121 billion. Market size of martech. billion in 2019.

Budget Programs 68

Budget Programs Paid Search Agency Marketing Automation Services Marketing Budget Creation 68

Brightedge

NOVEMBER 21, 2018

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.

Verticals 66

Verticals Marketing Report SEO Research 66

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. The More Things Change, the More They Stay the Same. Striking a Balance.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Contify

MARCH 21, 2020

Given the unprecedented nature of the crisis we face, Contify has announced today that it is offering free access to its platform and curated newsletter reports to help professionals track the coronavirus’s business impact on industry sectors and locations. Sign up for free access here. “In says Mohit Bhakuni, Founder and CEO, Contify.

Newsletter 59

Newsletter Curation Segmentation Paid Search Agency 59

Conversica

MARCH 3, 2022

Strong market need for conversational AI—together with Fox’s strategic guidance—have helped Conversica to bolster its network of technology, services, and partners, leading to a 44% projected increase in automotive industry sales in Q1 2022, when compared to the same quarter of the previous year. Conversica Media Contacts.

Enterprise Management 52

Enterprise Management Marketing Management Bundling Business 52

Contify

MARCH 21, 2020

Given the unprecedented nature of the crisis we face, Contify has announced today that it is offering free access to its platform and curated newsletter reports to help professionals track the coronavirus’s business impact on industry sectors and locations. Sign up for free access here. “In says Mohit Bhakuni, Founder and CEO, Contify.

Newsletter 52

Newsletter Curation Segmentation Paid Search Agency 52

Biznology

MARCH 6, 2014

Are your industry competitors on the verge of taking you over? Share-of-search reporting, aka share-of-voice reporting, can help you stay abreast of it all. Share-of-Search Reporting. This can be a complex report or series of reports depending on the data input. (Photo credit: Benjamin Dobson).

Paid Search Agency 80

Paid Search Agency Classified Ads Amazon Internet Marketing 80

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. What’s clear though is that the industry will never return to 2019. The live events industry will rebound, but with new processes and priorities. Here are key findings from 10 research reports released since the beginning of April, 2022.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Webbiquity

MAY 30, 2023

However, the outlook varies considerably by industry and company size. Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. Here are seven findings from the report worth highlighting. 2) The budget outlook varies a lot by industry.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Vision Edge Marketing

APRIL 16, 2024

According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs. The company reported above-market growth and EBITDA increases of 15 to 25 percent, driven by targeted investments in areas identified through data analysis. Caterpillar Inc.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Report: What’s Working in Email Marketing Click To Tweet.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Akoonu

MARCH 16, 2016

But just how "mature" has content marketing actually become at B2B organizations and how does this vary by industry? So we created software, the Content Marketing Grader (click on the link to have your own website graded), and used it to analyze the content marketing maturity of over 20,000 websites across 43 B2B industries.

Advertising Benchmark 45

Advertising Benchmark Marketing Report B2B Marketing Content Marketing 45

Martech

APRIL 16, 2024

percent increase year-over-year, according to the latest IAB report on U.S. digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Forty-two percent of the revenue came in CTV and OTT, according to “IAB/PwC Internet Ad Revenue Report, FY 2023.” Why we care.

Advertisements 99

Advertisements Advertising Paid Search Agency Privacy 99

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 90

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 90

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

SugarCRM

FEBRUARY 11, 2014

You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. Batman had Robin… You have SalesFUSION.

Lead Scoring 50

Lead Scoring Lead Ranking Advertising Agencies Gartner 50

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Utilize social analytics reporting tools to gather data. jumping on the latest TikTok trend), how is it important within industry trends (what is the trend exactly?) Context is key.

Social Media 135

Social Media ROI Media Cross-Selling 135

Hubspot

OCTOBER 27, 2015

You've heard it a million times, the publishing industry is changing. We surveyed hundreds of publishing industry professionals to learn more about how publishers are currently running their businesses, and where they're placing their bets in the future. But, how is all of this really affecting publishers?

Banner Ads 28

Banner Ads Advertising Benchmark Banners Customer Surveys 28

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The ad industry may have finally woken up to the fact that the future is going to be very little like the past. It has taken its time.

Privacy 111

Privacy Paid Search Agency Ads Privacy Protection 111

Martech

MARCH 8, 2024

The marketing industry is in an interesting position when it comes to women in the workforce. For International Women’s Day, let’s try to figure out where woman are making gains in an industry they dominate but are historically not equal when it comes to pay. SEO agencies, according to a new report by Enough Digitial.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Ad Agencies CMO 110

Convince & Convert

MARCH 7, 2024

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. This report looks at the current tools used by GTM teams. Download the report for more insights and recommendations. Here is a link to download the report. AI makes an impact.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Martech

JANUARY 29, 2024

The CDP industry did see some growth in the second half of 2023, but it was small and sluggish according to the latest industry update from the CDP Institute. Both net employment and funding did grow, but at around 2% these were the lowest increases yet reported. “ Industry Update 2024 ” (gated resource).

Forecasting 100

Forecasting Trends Resources Features 100

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. Industry reactions.

Privacy 109

Privacy Google Advertising Agencies Paid Search Agency 109

Salesforce Marketing Cloud

MARCH 19, 2024

Find out how in Salesforce’s latest State of Service report. Get the free report What is a Serviceblazer? The Salesforce Serviceblazer Community is an online platform that brings together contact center professionals, industry experts, and Salesforce enthusiasts from around the globe. What is the Serviceblazer Community?

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This report is essential reading for anyone looking to maximize their content marketing results. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report.

Marketing Report 104

Marketing Report Content Marketing Budget Programs Advertising Benchmark 104

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. in 2022 to 30.8%, the same as in 2021, according to the report. Ethnic diversity of the advertising/marketing industry remains below the 42.2%

Business 88

Business Paid Search Agency Work Management Sample 88

Top Rank Marketing

DECEMBER 6, 2023

When it comes to the growing power of influence the B2B marketing world is expected to see in 2024 and well into the future, there’s much to learn, and luckily we’ve had the honor of featuring many key B2B marketing innovators in our newest B2B influencer marketing report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Learn more about the evergreen fundamentals in our guide.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Walker Sands

APRIL 10, 2024

Recently, I moderated a virtual panel with national reporters from leading outlets including Barron’s, Axios, The Wall Street Journal and CNBC. The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently.

PR 52

PR Media Ad Building Word of Mouth 52

chiefmartech

DECEMBER 10, 2023

Last week, Frans Riemersma and I published our Martech for 2024 report , an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. Catch the replay and get the 89-page report for free appeared first on Chief Marketing Technologist.

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Aggregators Youtube Analysis Webinar Metrics 98