HG Data

JANUARY 5, 2024

More than 3,700 organizations of all sizes and in virtually every industry were nominated in 2023 in a wide range of categories. HG Insights is pleased to announce its CEO Elizabeth Cholawsky has been honored with the Gold Lifetime Achievement Award in the Business Products category at the 2023 American Business Awards.

Product 104

Product Business Organization 104

Square 2 Marketing

FEBRUARY 6, 2024

The best content marketing strategies share a range of educational resources that engage people and position your company as a trustworthy partner. To add value, give your original content some good company – different perspectives and new ideas from other industry experts.

Buyer's Journey 94

Buyer's Journey Curation Optimization Content 94

Salesforce Marketing Cloud

MARCH 20, 2024

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? LLMs trained on this data are versatile, and can generalize their knowledge to a range of topics. The good: The biggest upside is relevance.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. The range of ways retailers interact with their customers is slated to continue its growth in the coming year and beyond.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Martech

MARCH 21, 2024

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. The ability of machine learning to parse through alternative data and deliver valuable insights could be a game changer in the advertising industry.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Work Management 108

Top Rank Marketing

MARCH 25, 2024

That math may not be exact for every industry or niche, but the underlying premise is universal: No matter what you sell, a vast majority of your potential audience is not looking to buy at this moment. Optimize and measure for a diverse range of conversion outcomes. Put user value at the center of your B2B SEO content.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Hinge Marketing

JANUARY 10, 2023

Over 700 firms participated, representing the six industry groups shown below. Full research reports are available for each of the industries. The sample contained firms of various size ranges, and they do business in every region of the globe. Pre-Order your Industry Report Here. Meet the High Growth Firms.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Trade Press Services

MARCH 18, 2024

Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. Every writer works at a different pace, but the average time to write a book ranges from four months to a year or more. Various publishing models are available, each with its own advantages and disadvantages.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Heinz Marketing

MARCH 28, 2024

Traditional marketing automation platforms like Marketo and Pardot have long been stalwarts in the industry, offering robust features and capabilities to help businesses streamline their marketing efforts. Businesses now have a broader range of options to choose from (maybe too many?),

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

SocialPilot

JANUARY 21, 2024

Mega Influencers Followers Range : Over 1 Million Followers Cost Range : $10K+ Mega influencers include individuals who have either been celebrities or have attained a celebrity-like status due to their massive follower base of over 1 million. Examples: Fashion brands, major tech companies, and global consumer goods. Who can use them?

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

The Daily Egg

JANUARY 11, 2023

Agile project management is a versatile methodology that can be applied to a wide range of project types, industries, and teams. The post 9 Examples of Agile Project Plan Templates appeared first on The Daily Egg.

Template 112

Template Examples 112

Oktopost

FEBRUARY 20, 2024

With Brittany’s extensive background spanning eight years in various industries, she brings a unique perspective on social media to the table. She has been at CBIZ for two and a half years, recently moving into her position as the Director of Social Media.

Social Media 69

Social Media Youtube B2B Training 69

Brandpoint

SEPTEMBER 26, 2023

Almost 22 years later, Kristi stands as a Senior Business Development Executive and an integral part of the company’s success in the public relations industry. As one of the longest-tenured employees at Brandpoint, Kristi has not only navigated the industry’s shifts but also thrived within them.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Valasys

APRIL 24, 2024

Their technology focuses on “industry-leading compression and adaptation” to ensure fast, cost-effective, and accurate computer vision applications on mobile devices. This paves the way for more intuitive and natural interactions with voice assistants, potentially impacting a wide range of commercial applications.

Startups 40

Startups Lead Ranking Acquisitions Customer Satisfaction 40

Stevens & Tate

OCTOBER 18, 2023

These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes. Expertise and Industry Knowledge While evaluating prospective agency partnerships, thoroughly gauge their industry-specific experience and proficiency.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Navigate the Channel

AUGUST 7, 2023

When a user’s smartphone comes within range of a beacon, it triggers the associated app to deliver relevant content or notifications. Addressing Challenges and Limitations Signal Interference and Range Issues Although beacon technology has great potential, signal interference and limited range can pose challenges.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Martech

APRIL 17, 2023

and European marketers, as well as interviews with industry experts. What’s more, the range of skills required within marketing organizations — or in close proximity — will have to include confidence in handling analytics and data. .” The predicted increase of over 30% is derived from a survey of 200 U.S. Why we care.

Spending 141

Spending Analytics Work Management Marketing Management 141

Only B2B

APRIL 17, 2024

The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1. So, don’t hesitate to explore appointment setting services and take your business to new heights.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” It’s no secret: tech is a fast-changing industry.

Advertising Agencies 99

Advertising Agencies Paid Search Agency Ad Agencies Allocation 99

Unbounce

AUGUST 26, 2021

We also wanted our analysis to produce current, reliable insights, so we used data ranging from late 2020 into early 2021. iframe videos), and pages with background videos Pages broken down by industry as well as conversion type (e.g., In Almost Every Industry, Videos Do More Harm Than Good. mobile and desktop).

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Navigate the Channel

OCTOBER 10, 2023

To maximize this opportunity, align your blog topics with current news and trends in the industry. Regularly publishing well-crafted blog posts can elevate your brand to a position of authority within the building materials industry. By allowing readers to comment on your blog posts, you create an interactive space for dialogue.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Martech

SEPTEMBER 16, 2022

Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos. During the pandemic, the company realized just how far behind the alcoholic beverages industry is,” said Judah Zeigler, VP of digital and e-commerce at Allied Beverage. “We Transformation at scale.

Work Management 125

Work Management Marketing Management B2B Sales CRM 125

Madison Logic

APRIL 11, 2024

As a global provider of lubricant solutions for a wide range of industrial applications, Shell targets decision-makers from C-suite executives to plant managers and procurement specialists.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Work Management 52

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Launch Marketing

NOVEMBER 1, 2023

With responsibilities that encompass a range of strategic and leadership functions, finding the right fit for your organization is key, but it is not easy. When interviewing it’s important to ask a range of questions, but not all questions are created equal. Interested in learning more? Request a marketing consult today.

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Launch Marketing

NOVEMBER 8, 2023

They convey a range of important characteristics about these individuals. Here’s how to collect each data type: Quantitative Data: Gather this from internal data sources, such as a database, and supplement it with secondary data from external sources, such as trends and industry reports. This tells you who fits under this persona.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

SocialPilot

FEBRUARY 5, 2024

Industry Experts Professionals from a specific field actively connect with their followers by sharing knowledge or insights relevant to their industry. They focus on specific industry collaboration and knowledge sharing to create more niche followers. This pay scale may vary for industry and niche.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

B2B Marketing Directions

APRIL 20, 2024

The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes. Edelman and LinkedIn recently published the findings of their 2024 B2B thought leadership impact study.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Martech

DECEMBER 19, 2023

Industry experts are already speculating about potential repercussions. A CMG spokesperson told MarTech: “CMG Local Solutions markets a wide range of advertising tools. Early response. On Twitter/ X , SEO consultant Glenn Gabe wrote: “This will not end well.” ” Why we care. Company response.

Paid Search Agency 111

Paid Search Agency Advertising Agencies Conversion Ads 111

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 127

Statistics Marketing Budget Advertising Agencies Marketing Strategy 127

Navigate the Channel

DECEMBER 19, 2023

Understanding the Complex B2B Landscape Unlike B2C brands that primarily target individual consumers, B2B companies engage with a diverse range of stakeholders within an organization. Content marketing provides valuable information, positions your brand as an industry leader, and builds trust with potential customers.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Lead Forensics

APRIL 18, 2024

They’re in the right industry, with the right job title, the appropriate budget and a problem you can definitely fix. Because of this, some organizations have a very clear cut buyer persona they find simple to create, and others have multiple personas, often industry-specific, as they cater to a large audience. What size business?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Lead Forensics

APRIL 18, 2024

They’re in the right industry, with the right job title, the appropriate budget and a problem you can definitely fix. Because of this, some organizations have a very clear cut buyer persona they find simple to create, and others have multiple personas, often industry-specific, as they cater to a large audience. What size business?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

The Daily Egg

MARCH 2, 2021

Given the wide range of project objectives, industries, team configurations, and other variables, project managers can rely on a myriad of guiding principles to navigate complex plans and processes in the project’s lifecycle. In a nutshell, project management methodologies […].

Rules 123

Rules Practices Process 123

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Examining your industry peers will help you better understand your customers’ needs and brand perception. Emerging competitors are companies that just entered the market and have the potential to disrupt the industry.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109