Only B2B

APRIL 3, 2024

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Martech

FEBRUARY 15, 2024

Corsearch’s Industrial Design Search tool, a module within its TrademarkNow platform, uses AI-driven image recognition technology to identify and register unique designs that make products visually distinctive. Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives.

Marketing AI 97

Marketing AI Enterprise Management CPC Cost Per Click 97

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Industry News. The post Intent Data Industry News: ABM, Google, Dynamic Targeting appeared first on Aberdeen.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Aberdeen

FEBRUARY 26, 2019

A lot of intent data industry rumblings were in the news this week. This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice. Industry Rumblings. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent B2B Thought Leadership Purchase Intent 40

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

The Lead Agency

SEPTEMBER 29, 2019

The industrial sector is incredibly established, with businesses operating in this industry contributing significantly to the global economy. In fact, the Australian manufacturing industry, which makes up just one component of the industrial sector, is valued at 385.9 billion dollars.

Tactics 59

Tactics Marketing Strategy Marketing & Strategy Paid Search Agency 59

Zoominfo

FEBRUARY 15, 2023

Our survey revealed that ZoomInfo is helping frontline sales teams realize significant revenue growth in virtually every industry, with 67% of sales leaders reporting immediate top-line revenue gains after implementing ZoomInfo. As a result of this shift, efficient, cost-effective prospecting has become vital.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Top Rank Marketing

DECEMBER 22, 2023

Thank you for taking the time to be with us for this week’s Elevate B2B Marketing News, and we hope that you’ll return once again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. Have you come across your own top B2B marketing news item that we haven’t covered?

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Marketing Insider Group

FEBRUARY 27, 2023

By using topic modeling, identify a master list of keywords relevant to topics and objectives within your industry. Consider the best keywords based on rank, competitive gaps, purchase intent, etc. This positions you and your brand as a thought leader in your industry, leading to more credibility and better rankings.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Porch Group Media

MAY 30, 2019

The $30 billion health and fitness industry in the U.S. has been growing by at least 3 – 4% annually for the last ten years and shows no signs of slowing down anytime soon. Currently about 20% of American adults have a fitness club membership, a number that could easily double in the next 10 – 15 years.

Acquisitions 40

Acquisitions Purchase Intent Purchase Intent Data 40

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. National newspapers (36%) and virtual industry events (35%) came next. 14% higher purchase intent. Note to event organizers: Only 9% said in-person conferences. 57% higher brand consideration.

Advertising Channels 127

Advertising Channels B2B Marketing Planning B2B 127

Only B2B

FEBRUARY 11, 2024

Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Must Read: Purchasing Intent Data – How to Select A Intent Data Vendor Leverage practical strategies of intent data with Only B2B The benefits of having a company intent data tool marketing aisle are multifold.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Porch Group Media

JUNE 6, 2019

Trying to determine a consumer’s intent is an ongoing challenge for brands across industries – until now. A few things are certain – consumer expectations are never constant or consistent.

Purchase Intent 40

Purchase Intent Class Acquisitions Webinar Metrics 40

Aberdeen

JANUARY 3, 2020

Beyond the Buzzword with Intent Data. Every year, countless marketing buzzwords emerge to excite, confuse, and frustrate teams across all industries. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Good news – It is now possible to know this, with up to 91% accuracy.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

Aberdeen

SEPTEMBER 10, 2019

Zero-party data is information that customers intentionally and proactively share with your brand, including purchase intentions personalization preferences. Industry Activity. We talk a lot about the value of data visualization , especially when it comes to intent data.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Martech Advisor

SEPTEMBER 17, 2019

Innovation in digital advertising spearheaded by Google and Facebook has spurred an industry obsessed with clicks and the ability to track customer behavior. However, when it comes to validating what was actually purchased across channels, the buck stops there. Also Read: Are Advertisers Getting Purchase Intent All Wrong?

Paid Search Agency 61

Paid Search Agency Advertisements Advertising Ads 61

Aberdeen

OCTOBER 3, 2019

The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern marketer in the B2B industry, and an obsession with intent data. Bringing B2C Fundamentals to the B2B Industry. Live Webinar: ABM Benchmarks for 2020.

Account Based Marketing 40

Account Based Marketing Advertising Benchmark Webinar Metrics Intent 40

Zoominfo

DECEMBER 23, 2020

As your customer base grows, so does your amount of industries and verticals that pop into your company’s radar. ICPs include in-depth details on interests, seasonal trends, location, purchasing intent, and more. Read more on GDPR: Your Guide to the GDPR: A Comprehensive FAQ. Dive into New Verticals.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

JUNE 13, 2018

We’ve put together a list of social selling quotes from industry experts that will be sure to inspire your sales efforts. Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer. As you can see, many industry experts believe social selling is critical to sales success.

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Martech

FEBRUARY 8, 2024

Thus, you get a chance to introduce your services to a broader audience and establish yourself as an industry expert. Keyword research focused on purchase intent Keyword research isn’t something you’ve done once and can settle with that. Get more leads. Thus, you can grow your lead database and qualify and nurture them.

Top of Funnel 112

Top of Funnel SEO B2B Paid Search Agency 112

Act-On

SEPTEMBER 24, 2023

But the key thing to remember is that with these keywords, the audience is signaling they’re very close to purchase. Once you do this, you can align the content with the right keywords. The content includes insider expertise, current research, and more. Screams bottom of the funnel, right?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Digilant

JANUARY 18, 2024

This year’s tournament coincides with a crucial moment in digital advertising, as Google begins the phase-out of third-party cookies, signaling a major industry shift. Align your brand with the purchasing intent of engaged viewers, ensuring you reach consumers at an optimal time during their purchase journey.

Purchase Intent 59

Purchase Intent Marketing & Strategy Network Marketing Advertisements 59

Martech

FEBRUARY 8, 2022

With the acquisition comes 160 million B2B records specific to the tech industry, as well as the company’s Demandcentr system, which monitors behavioral context and builds purchase intent around specific contacts. B2B Marketing-as-a-Service platform Selling Simplified was acquired by business publisher IDG Communications.

Purchase Intent 82

Purchase Intent Digital Transformation Acquisitions Intent Data 82

SocialPilot

JANUARY 14, 2024

You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? LinkedIn Usage Statistics Linkedin is a goldmine of knowledge for professionals seeking insights on the latest industry trends. 60% of LinkedIn users actively seek industry insights. As per Statista , after the U.S.,

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

PureB2B

MAY 30, 2022

Create landing pages by industry and application. Once you begin utilising intent data, you can capitalise on inbound marketing and lead generation through downloads and specific on-site events that you can easily track. Purchase intent (the final step in the buying cycle). Connect and segment pages based on topics.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Marketing Insider Group

MAY 20, 2020

This is true year after year and across industries. Overall, the most meaningful brands experience a 24-point advantage over the least meaningful brands on purchase intent, a 41-point advantage on repurchase intent, and a 39-point advantage when it comes to customer advocacy.

Brand Identity 305

Brand Identity Branding Purchase Intent Fulfillment 305

QuanticMind

JULY 14, 2023

Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!) Wondering how the nuances of 2023 consumer behavior will impact holiday spending and see what advertisers can do to optimize their investments for Q4? How Will Economic Uncertainty Impact 2023 Holiday Shopping?

Advertisements 52

Advertisements Advertising Practices Best Practices 52

Top Rank Marketing

OCTOBER 17, 2023

In an age of do more with less and increasing expectations of marketing to prove out ROI, webinars have become an important tool for engaging prospective customers in a way that drives engagement and purchase intent. You can check out the research report on webinars from Forrester and Hubilo here.

Webinar Metrics 111

Webinar Metrics Forrester Top of Funnel Research 111

PureB2B

JANUARY 3, 2022

Thanks to PureABM from DemandScience, B2B marketers can optimize programmatic ad delivery to target accounts and drive engagement among leads based on purchase-intent data signals. Get precise with digital ad delivery and maximize engagement with purchase-intent buyers. Discover PureABM from DemandScience.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

DAGMAR Marketing

NOVEMBER 30, 2023

An excellent example of this is when a user shares their purchasing intent with a company. Consider zero-party data. Zero-party data is information that is provided to a business directly from the user. Since this information was provided voluntarily, this data type appears to be less invasive than third-party data.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. B2B buyer behavior has shifted dramatically to independent, online research.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Inbox Insight

OCTOBER 27, 2023

It includes details like the company size, location, industry, and revenue, which can be sourced from business directories, website forms, and B2B data providers. To judge the quality of your intent data, consider factors such as how recently your potential customers have engaged, how often they have returned, and how engaged they are.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Choozle

JULY 24, 2020

Through the use of technology, these marketers are able to capitalize on more robust data sets to indicate the current needs and purchase intent of target companies. These characteristics include: Industry. Purchase intent. manufacturing and industrial sector. Using third-party data. Functional Areas.

Account Based Marketing 59

Account Based Marketing Work Management Marketing Management Marketing Automation Services 59

Zoominfo

SEPTEMBER 15, 2020

So overall, with quality intent data, sales teams can craft these perfect messages for any target persona that crosses their path. What is Buyer Intent Data? Intent data predicts purchase intent by analyzing a prospect’s behavior across the web. What challenges are they facing within their industry?

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Martech

JANUARY 26, 2022

Ulta Beauty saw $6 million in incremental purchases on Snapchat using the catalog-powered Shopping Lenses, with over 30 million product try-ons in a two-week period. times higher lift in brand awareness, and 9 times higher lift in purchase intent. MAC Cosmetics saw 2.4-times Why we care.

Tools 94

Tools Purchase Intent Intent Data Intent 94

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130