Remove industry work
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Integrate Sales and Marketing Software to Streamline Processes

Act-On

But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. When the two platforms work together, magic happens. Once your sales and marketing software is working together, alignment between teams should be easier.

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7 Steps to Developing an SEO Process in B2B Marketing

Top Rank Marketing

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently.

Process 106
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How to Employ the Power of the Debrief Process

Vision Edge Marketing

A post-game analysis is part of the debrief process that serves as an opportunity to evaluate performance, identify opportunities for improvement, optimize strategies, and revise processes if necessary. The Heart and Soul of the Debrief Process. We recommend you have a documented process map for the debrief.

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Give Your Recruiting Process an Edge with Employer Branding

Zoominfo

These three pillars work together to build your company’s brand from the inside out. Establish Your Internal Branding Process Building a successful brand starts with an internal process that defines what your business stands for when it comes to hiring and retaining employees.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. What’s involved in their maturity process? How to assess the current health of your database while working with a B2B contact data provider.

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6 Steps To Optimizing Your Sales Process

Zoominfo

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? How does NLP work?

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Rarely will a B2B buyer and seller have a one-off interaction, instead needing to work together to understand each other's needs and to learn how to communicate to build a successful professional relationship - and that is easier said than done! In today's B2B marketplace, revenue is generated through sales, marketing, and relationships.