Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. See Content Preferences of Engineers and Industrial Buyers ). That’s why presenting your manufacturing company’s unique value proposition clearly and succinctly is critical.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Biznology

FEBRUARY 12, 2021

This webinar features Consultants Collective member consultant Casey Hall in conversation with Noah Cole , Global Communications Leader at Siemens Digital Industries Software, Sue Serna, founder and CEO of Serna Social and our CEO, Jen McClure. Just getting started with social media governance?

Consulting 197

Consulting Social Media Conversion Media 197

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. This highlights a significant challenge for industrial marketers: getting your specialized content in front of the right audience amidst increasing competition for search visibility. Have you heard the term zero-click searches ?

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Valasys

APRIL 8, 2024

To discover tips from industry leaders on maximizing event tech, we’ve consulted experts who excel at leveraging technology to deliver events. Embrace Virtual Events and Hybrid Models: The industry has seen a shift towards hybrid events driven by the pandemic.

Marketing Automation Services 40

Marketing Automation Services Optimization Marketing Management Marketing & Strategy 40

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. Litmus Live presenters come from every facet of email marketing—including email designers, developers, marketing strategists and leaders, senior marketing leadership, and consultants.

Marketing Proposals 89

Marketing Proposals Work Management Thought Leadership Deliverability 89

Salesforce Marketing Cloud

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. Start now Here’s everything you wanted to know about the Fourth Industrial Revolution (but were afraid to ask).

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. without you ever being present to sell your firm directly.

B2B Thought Leadership 116

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 116

Litmus

OCTOBER 5, 2022

Of course, the channel itself is a reason to love the industry as well. The post Litmus Live 2022 Speaker Spotlight: Meet the Presenters appeared first on Litmus. I know this is going to sound so cliche but THE PEOPLE! The #emailgeeks community is unmatched in terms of support and friendship. Get your MAX ticket.

Marketing AI 109

Marketing AI Advertising Agencies Enterprise Management Work Management 109

Industrial Marketer

APRIL 13, 2021

The cliche about how “everyone in our company is in sales” is not accurate, but in many ways just about everyone in your industrial company can help with sales enablement. It ensures that a cohesive, persuasive message is presented to industrial buyers at.

Paid Search Agency 98

Paid Search Agency Effectiveness Companies Marketing & Strategy 98

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Just stop doing that.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Top Rank Marketing

AUGUST 30, 2023

As we push towards 2024, we continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations. ” Susan Wenograd Susan has been featured in our “ Select Prepping for #Pubcon Pro Las Vegas 2018: 11 Presentations We’re Looking Forward to Most.”

Enterprise Management 97

Enterprise Management B2B Marketing Work Management Marketing Management 97

KoMarketing Associates

MAY 30, 2017

Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Coupled with their global digital overview , these presentations arm B2B marketers with a significant amount of information designed to guide mobile and social media tactics, in specific countries and regions, and across the globe.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Heinz Marketing

OCTOBER 1, 2022

Mapping the Unknown – The Ten Steps to Map Any Industry. In this blog post, Steve Blank provides a helpful framework for efficiently mapping a new, unfamiliar industry. Comprised of small, information-based activities, these tips are helpful for anyone looking to invest in or understand a specific industry.

Contingency Planning 55

Contingency Planning Lead Ranking Demand Generation Agencies B2B 55

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Navigate the Channel

OCTOBER 31, 2023

The BSC Jerry Rouleau Awards for Excellence in Marketing recognize the best digital marketing product and print advertisements in the industry that markets systems-built construction to consumers or a product/service to the building systems community. 15-17 in Washington, D.C., 15-17 in Washington, D.C.,

Advertising Agencies 65

Advertising Agencies Paid Search Agency Cable Press 65

Seismic

SEPTEMBER 22, 2021

I want to create targeted messaging to show the value of a webinar to customers across different industries. While some may be industry-specific, most apply to any company or industry (including financial services, software, manufacturing, and healthcare, just to name a few).

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Stevens & Tate

OCTOBER 3, 2022

If you choose a social channel on which your target audience isn’t present, your campaign will fall on deaf ears. The post How Data Driven Creative Is Shifting The Advertising Industry appeared first on Stevens & Tate Marketing. Knowing who your audience is won’t help much if you don’t know where they are.

Advertising Agencies 112

Advertising Agencies Creativity Advertisements Advertising 112

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Most companies and presenters love to talk about themselves.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Moz

MARCH 31, 2021

As Women’s History Month draws to a close, Moz CEO Sarah Bird reflects on the contributions women have made to the SEO industry, and highlights the work we still have to do.

SEO 57

SEO 57

Conversica

APRIL 28, 2021

Seeing how successful this was in accelerating deals, Conversica has since expanded the use cases for its Conversational AI technology to assist revenue-generating teams across industries. The post Blog: Human-Like Conversational AI: Past, Present, and Future first appeared on Accelerating Revenue with Intelligent Virtual Assistants.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Kaon

DECEMBER 15, 2015

Those opening seconds are critical in holding the attention of your customers; therefore, your sales presentation needs to be compelling and relevant to each unique audience. No matter what the industry, e.g. telecom, medical, scientific, industrial, etc., Uniform messaging and branding across the organisation.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Scoop.it

OCTOBER 27, 2022

Let’s take a closer look at why content curation is essential for service-based industries. Why is content curation important for service-based industries? In this section, we’re pulling back the curtain on content curation and discovering why it’s important for service-based industries. Let’s take a look.

Curation 86

Curation Work Management Marketing Management Service 86

ClearVoice

JUNE 7, 2023

While businesses from almost any sector can benefit from having a strong local SEO strategy, certain industries stand to benefit more than others. Google’s local search results can present important business information, like your phone number and an exact address. Which industries should prioritize local SEO?

SEO 52

SEO Advertising Agencies Ideal Customer Profiles Keywords 52

Brandpoint

NOVEMBER 10, 2020

If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must. What will they do in the virtual scenario that presents itself in 2020? It’s the presenter’s job to keep attendees from checking other websites and emails.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

accelerate agency

NOVEMBER 9, 2022

accelerate agency has been shortlisted for the 2022 Drum Awards Digital Industries (a.k.a. This is the third major industry awards program to recognize accelerate agency over a three week period – a significant testimony to the growth through SEO our SaaS clients have enjoyed in the last 18 months.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Agencies 1 52

accelerate agency

NOVEMBER 9, 2022

accelerate agency has been shortlisted for the 2022 Drum Awards Digital Industries (a.k.a. This is the third major industry awards program to recognize accelerate agency over a three week period – a significant testimony to the growth through SEO our SaaS clients have enjoyed in the last 18 months.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Agencies 1 52

accelerate agency

NOVEMBER 9, 2022

accelerate agency has been shortlisted for the 2022 Drum Awards Digital Industries (a.k.a. This is the third major industry awards program to recognize accelerate agency over a three week period – a significant testimony to the growth through SEO our SaaS clients have enjoyed in the last 18 months.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Agencies 1 52

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

SEMrush

MAY 30, 2019

Industry-focused events provide you with things you cannot find elsewhere, such as career building opportunities or the sharing of best performing tactics. We are happy to present the most valuable insights we have gained lately from top content marketing conferences.

Content Marketing 108

Content Marketing Content Conference Tactics 108

Crimson Marketing

OCTOBER 10, 2013

Image: Courtesy of Society for Industrial and Applied Mathematics. The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing. Anyone else see what we see? BADMarketing. BADMarketing'

Marketing 100

Marketing 100

Martech Advisor

OCTOBER 30, 2019

Changing the way you think about presenting and fixing a few bad habits will allow you to connect with your audience in a way you haven't before, writes, Nancy Duarte, CEO, Duarte, Inc. Presentations have come a long way in the last decade. This created a mindset that being an average presenter was all you needed to aspire to.

Peer-to-peer 51

Peer-to-peer Content Broadcasting Conference 51

Delivra

JANUARY 29, 2021

Several industries saw click-through rates above 4% : Four industries — government, education, nonprofits and agriculture — all saw increases to its click-through rates in 2020, all reaching above 4%. The post 2021 Global Email Benchmarks Presented By Campaign Monitor appeared first on Delivra.

Advertising Benchmark 52

Advertising Benchmark Campaigns Open Rate Click Rate 52