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The Best Way to Gain a Competitive Advantage? Powerful Positioning & Messaging

Vision Edge Marketing

A robust positioning framework can be the key to achieving this goal. By formulating customer-centric messages that resonate with your target audience, you can create a unique identity and solidify your position in the market. Let’s be sure we’re on the same page about what positioning is and isn’t.

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Marketing industry diversity improving, but still lags for senior positions

Martech

of those surveyed in the marketing/advertising industry this year identified as African American/Black, Asian, Hispanic/ Latino, American Indian/Alaskan Native and/or Native Hawaiian/ Pacific Islander. Source: ANA A Diversity Report for the Marketing/Advertising Industry 2022. Specifically, the industry is 7.2% Some 29.1%

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The rise of the position-less marketer by Optimove

Martech

These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. In business, one could argue that an entrepreneur is position-less. However, being a position-less marketer requires a diverse skill set. What is the position-less marketer?

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5 essential tips for positioning your SaaS product

Tomorrow People

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers.

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Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are becoming more mainstream across organizations of all industries and sizes. One question that’s positioned to answer many others is this: Is offshoring or outsourcing the better option? But these trends of non-traditional employment are creating as many questions as they answer.

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59% of Marketers Have Seen a Positive ROI from Video Content

KoMarketing Associates

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content.

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Industrial Website Redesign: Why It’s Not a DIY Project

Tiecas

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”