Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. It’s simple.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

seo.co

APRIL 26, 2023

For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries. The competition is overwhelmingly stiff in the legal industry.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. Brand bringing this trend to life: Spotify.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

B2BMarketing.net

MARCH 14, 2024

Our 2024 Trend Tracker is now live – we asked both client-side and agency-side marketers to share their thoughts on various B2B trends making headlines in the industry. Want access to the Trend Tracker? Guess what? Check it out here for the full feature.

Peer-to-peer 52

Peer-to-peer Trends Advertising Agencies Paid Search Agency 52

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Current and Trending Content Evergreen content is a powerful long-term asset. This is a key attribute of any thought leader.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Digilant

AUGUST 30, 2023

They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. Ahead of the 2023/24 NFL season, we’re helping advertisers create a winning strategy by looking back at key trends and media habits in the 2022/23 season.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Only B2B

NOVEMBER 9, 2020

Many businesses tend to fail if they do not understand and adopt the latest trends in the market. In the B2B market, the (quality) lead generation is the kingpin, if you want to stand distinctively you must know the latest trends to generate B2B quality leads. Podcasting. Podcast fans are rising! E-Mail Marketing.

Account Based Marketing 117

Account Based Marketing Sales Qualified Leads Trends Generation 117

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning. But as we’ve seen, the pandemic is far from over.

Trends 100

Trends Planning Lead Scoring Lead Ranking 100

Top Rank Marketing

APRIL 18, 2024

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. But many regularly listen to two-hour-long podcast episodes.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Biznology

JANUARY 26, 2022

I shared with her top five trends we see in working with our clients: 1. We virtually hosted 30 senior leaders across numerous industries who were eager to understand how they could better meet the needs of today’s workforce. Companies and leaders will (finally) realize workplace culture is THE foundational driver for business success.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Outgrow

APRIL 17, 2024

We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. Yue Wang: Pass.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

LeanData

JANUARY 5, 2023

The new year is usually a time of inspired resolutions and motivational sales kickoffs, so why the gray cloud of unease hanging over the SaaS industry? Maybe it’s the 121,000 tech workers laid off during 2022 or the revenue downturns pointing towards the industry’s first recession. . If you Google “2023 SaaS Buying Trends,” in 0.34

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

ClickZ

MARCH 2, 2020

With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online. Consumers are constantly bombarded with brands and products on their social media channels, Google searches, webpages, TV screens, podcasts, phone apps, etc. That’s easier said than done.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? They’re all available on the most popular podcast apps and probably the lesser-known ones as well. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing AI 101

Marketing AI Ethics Planning Paid Search Agency 101

Trade Press Services Newsletter

OCTOBER 6, 2022

That’s why it’s important to know which B2B marketing trends are important now and over the next year. It positions your brand as an expert, authoritative leader in your industry. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Contently

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Salesforce Marketing Cloud

DECEMBER 21, 2021

This is one of many trends coming up in the new year. Since Brad Porter, CTO at Scale AI and Corey Patton, co-founder and CEO of Pramana Labs are breaking new frontiers for what’s possible in AI, we ask them to weigh in on the trends affecting the industry. Here’s what we found: 1. The answer is, you ideally do both.

Trends 98

Trends Ethics Lead Ranking eCommerce 98

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. Some examples of thought leadership might include: Trend-forecasting articles. Industry-specific videos. Interviews and podcasts.

Thought Leadership 129

Thought Leadership Work Management Marketing Management Opinions 129

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. Let’s raise a toast to the anomaly of a year that was and to you who survived it and also to the fresh New Year that we will soon ring in — brimming with opportunities to create, contribute & thrive in your industry while forming meaningful relationships along the way.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Marketing Insider Group

NOVEMBER 18, 2020

Read on to hear how one business is seeing massive growth, winning awards, and gaining ground in the highly competitive technology industry. That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Outgrow

AUGUST 11, 2021

We recently interviewed Jonathan Kazarian for our monthly podcast – ‘ Marketer of the Month ’! Renaissance for the physical events industry and the future of virtual events. He started in the fundraising space, expanding into the ticketing business before finally moving into the virtual events industry when the pandemic hit.

Planning 52

Planning Budget Programs Network Marketing Outgrow 52

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Oktopost

SEPTEMBER 26, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Host Olivia Messina is asking all the right questions to uncover what it takes to be engaging and connect with your audience on an emotional level when in a regulated industry such as the public sector. Episode Summary. Heather has a M.S.

Content 174

Content Youtube Social Media Planning 174

FMG Suite

NOVEMBER 2, 2021

To kick things off, check out our recent Trending This Tuesday article, where we’re sharing why advisors should outsource, how to get more views on your videos, increasing your value as a financial advisor and more. How (And What) Financial Advisors Should Outsource via The Podcast Factory. Get all the insight in this podcast.

Trends 52

Trends Inbound Marketing Conversion Rate Marketing Prospects 52

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 89

Top of Funnel Planning Content Buyer's Journey 89

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. But what truly sets them apart? Contribution to pipeline and sales impact.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Brandpoint

JULY 11, 2022

As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game! We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Digilant

JUNE 16, 2022

These are the dominant digital advertising trends to take advantage of now. 10 Dominant Digital Advertising Trends in 2022. As such, it creates a great environment to get your brand in front of viewers in a very natural setting to find new and trending brands and ideas. Social Media Advertising. Virtual Reality Experience.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

Thinkers360

MARCH 22, 2024

In this edition, we speak with Maribel Lopez technology Influencer, industry analyst, speaker, founder and Principal Analyst, Lopez Research LLC , focused on technology topics including artificial intelligence, cloud computing, connected devices and A.I. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Digilant

MAY 18, 2021

Many of the trends and consumer behavior changes brought about by the pandemic are now projected to continue long after it’s over. Below we’ve outlined the top 3 digital marketing trends brought on by the pandemic but are here to stay and worth the continued investment. 3 Pandemic-Proof Digital Marketing Trends.

Trends 52

Trends Advertising Agencies Planning Cable 52