Trade Press Services Newsletter

MARCH 7, 2024

Book publishing is a multifaceted industry with several key players—authors, literary agents, publishers, editors, distributors, booksellers, and libraries. Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Marketing Insider Group

JULY 3, 2023

Don’t forget to check what’s popular in podcasts by using Podcast Notes. Exploding Topics Of course, you’ll want to dig deeper and quickly locate current trending topics that relate to your industry. You can determine where to add your own two cents to a conversation as you stay on top of industry news. Image Source 2.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

The Forward Observer

DECEMBER 1, 2023

Deb’s background as an HR Director with a Fortune 500 company along with her diverse experience in Sales and Operations uniquely equips her to work across a variety of industries and functions. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review? Don’t know how to leave an iTunes review?

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

33Across

JULY 7, 2022

33Across CEO, Eric Wheeler, virtually sat down with Hélène Parker on the Programmatic Digest Podcast. They discussed the important role 33Across plays in the programmatic.

Media 62

Media 62

Marketing Insider Group

JULY 15, 2021

Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. Instead, let your ears absorb some refreshing new concepts by tuning into some growth-focused podcasts. Recommended Podcasts for Marketers. This fast-paced podcast is full of wisdom.

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

Outgrow

AUGUST 11, 2021

We recently interviewed Jonathan Kazarian for our monthly podcast – ‘ Marketer of the Month ’! Renaissance for the physical events industry and the future of virtual events. He started in the fundraising space, expanding into the ticketing business before finally moving into the virtual events industry when the pandemic hit.

Planning 52

Planning Budget Programs Network Marketing Outgrow 52

The Forward Observer

OCTOBER 20, 2023

Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their go-to-market narrative. Douglas Burdett, host of The Marketing Book Podcast.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Top Rank Marketing

APRIL 18, 2024

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. But many regularly listen to two-hour-long podcast episodes.

B2B 78

B2B Demand Generation Agencies RSS B2B Thought Leadership 78

The Forward Observer

DECEMBER 29, 2023

He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)! Don’t know how to leave an iTunes review?

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. This marketing podcast is hosted by John J. Can’t Get Enough of Marketing Podcasts?

Lead Ranking 186

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 186

The Forward Observer

OCTOBER 27, 2023

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

The Forward Observer

OCTOBER 13, 2023

It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify, and Google plus interviews with top industry experts from across the globe. Douglas Burdett, host of The Marketing Book Podcast.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% This would make the industry worth $18.7 Marketing efforts have helped the industry reach new clients and better understand the needs of its audience. Guest post by Brit Tucker. billion by 2027.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? They’re all available on the most popular podcast apps and probably the lesser-known ones as well. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing AI 103

Marketing AI Ethics Planning Paid Search Agency 103

Oktopost

APRIL 28, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Regardless of how you feel about it, tapping into spokespeople, brand advocates, thought leaders, and experts in any given industry proves to be a credible and effective way to impact your business bottom line. Catch all episodes here. Episode Summary.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Advertising Agencies Paid Search Agency 174

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Outgrow

SEPTEMBER 13, 2022

We recently interviewed Erik Huberman for our monthly podcast – ‘ Marketer of the Month ’! Episode 078: What It Takes to Win Fast in an Ever-Changing and Highly Competitive Industry: Debunking the Hawke Method With Hawke Media Founder Erik Huberman. No problem, just watch the Podcast! Saksham Sharda: Hi, everyone.

Work Management 52

Work Management Advertising Agencies Marketing Management Paid Search Agency 52

Oktopost

MARCH 6, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary The impact of artificial intelligence (AI) on the way brands communicate has many industry leaders curious about the future of marketing.

Marketing AI 94

Marketing AI Lead Ranking Ethics Leads 94

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global.

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 90

Top of Funnel Planning Content Buyer's Journey 90

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. What Do I Stand to Earn from a B2B Podcast?

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Dusty DiMercurio is the Senior Director of Industry and Portfolio Marketing at Autodesk.

Top of Funnel 92

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 92

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Furthermore, 26% listen to podcasts every week.

Advertising Channels 127

Advertising Channels B2B Marketing Planning B2B 127

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Watch the live recording: Love going Behind the Post?

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

Contently

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Oktopost

JANUARY 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. Cat unpacks tactical ways to make your content less boring and more authentic, even in highly regulated industries.

B2B 136

B2B Youtube B2B Marketing Work Management 136

Oktopost

MAY 22, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. With expertise in the finance and technology industries, no one understands this more than our next guest! Or subscribe on Spotify , Apple Podcasts , or YouTube

Tips 118

Tips Work Management Youtube Social Media 118

Oktopost

FEBRUARY 6, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary How do you use social to support business growth? Or subscribe on Spotify , Apple Podcasts , or YouTube Alex Taylor Noble takes the hot seat to reveal how to use social for business growth. Catch all of the episodes here!

Business 131

Business Youtube Social Media Communities 131

Oktopost

SEPTEMBER 26, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Host Olivia Messina is asking all the right questions to uncover what it takes to be engaging and connect with your audience on an emotional level when in a regulated industry such as the public sector. Episode Summary. Heather has a M.S.

Content 174

Content Youtube Social Media Planning 174

Oktopost

MARCH 13, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Or subscribe on Spotify , Apple Podcasts , or YouTube

Work Management 118

Work Management Social Media Marketing Management Gartner 118

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. Annual reports predicting industry trends, helping businesses prepare for the future. Industry-specific videos. Interviews and podcasts.

Thought Leadership 130

Thought Leadership Work Management Marketing Management Opinions 130

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Oktopost

FEBRUARY 20, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ.

Social Media 69

Social Media Youtube B2B Training 69