Remove industry permission
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Consent and transparency need to be top data privacy concerns for marketers

illumin

There are also increasing security risks and ongoing incident reports from companies across varying industries. Even when asked for permissions, users are left blind to the full scope of their personal information’s storage and use. User permission also limits marketers’ liability. Data collection isn’t without its hazards.

Privacy 98
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Transparency and Permission-Based Partnerships are Essential Pillars of the Open Web

33Across

The digital advertising industry has always evolved, and ad tech companies have always led innovation to help marketers reach and engage with consumers. Third-party cookie deprecation changes the core of our industry. We must embrace.

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3 email marketing shifts to make in 2023

Martech

In my 20+ years in the email industry, I cannot remember a time, even during the lockdown days of COVID-19, when my inbox was so full. Stop spamming In that Washington Post article I mentioned earlier, I was encouraged that it cited one of my email gripes — visiting websites and then getting emails without granting permission first.

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Email tactics and CTAs for lead generation: Best of the MarTechBot

Martech

Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry. Consider factors such as company size, industry segment, job titles, and pain points.

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Cold Calling Scripts: Your Gateway to an Engaged Prospect

Salesforce Marketing Cloud

Personal connection: A comment on a recent company achievement or a shared industry interest can go a long way toward breaking the ice. I’m currently working with [Reference 1, Reference 2, Reference 3] right in your industry, providing them with [Your Unique Sales Proposition Including Benefits]. Ask For Permission].”

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B2B buyers see persistent problems with tech vendors

Martech

Companies not evolving as fast as their industry and customer needs (35%). Used with permission. The persistent pain points include: Inconsistent product or service information across channels (45%). Difficulty connecting with support teams knowledgeable about their issues (39%). Graphic from Hero Digital B2B Buyer’s Report.

Vendors 124
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How Often Should You Curate Content as a Content Marketer

Scoop.it

Either you onboard an army of content creators or start curating content to keep up with the content production capacity of other players in your respective industry. Ask for Permission When curating content, the rights to the information you’re about to share don’t belong to you. You have two options here.

Curation 100