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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. The digital transformation has enabled organizations to increasingly focus on achieving AdvEx. Caterpillar Inc.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working. Customer-centricity is not a one-time tactic; it’s a philosophy, an approach, and a set of practices that guide every aspect of an organization’s growth efforts.

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How BODs Can Architect Better Strategic Customer-Centric Designs | What’s Your Edge

Vision Edge Marketing

Why has this concept expanded so rapidly across all industries? The concept emphasizes placing the customer at the core of business operations, anticipating their needs, and creating exceptional experiences to sustain long-term value for both your customer and your organization. Customer Success! In this episode What’s Your Edge?

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

Consultants act as a partner or an advisor to the client — the organization or company and are usually sought after to typically help solve an issue or consult on ways a company or organization can improve. Less Overhead; More Agile – Consultants usually work solo or in small team of experts at a consulting firm.

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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

That’s staggering, but what does that mean for us as organizations? So the question is: Will you choose to be an educator in your industry? What videos work best to engage your buyers at each stage. Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team.