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Ad industry steps up to meet signal loss, privacy challenges: IAB

Martech

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The ad industry may have finally woken up to the fact that the future is going to be very little like the past. Get MarTech!

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Influencer Marketing in B2B: How to Collaborate with Industry Thought Leaders

Webbiquity

Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. That’s when you know you’ve hit the bullseye.

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Wisdom of the “Industri” from Industrial Marketer

Industrial Marketer

But you may not have heard of the Industri — two podcasters who come with gifts for industrial marketers. But we’re willing to suspend our keyword discipline and be outrageously liberal with the definition of gifts in order to. OK, it’s a stretch.

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Stop the Shotgun Marketing Approach! Let a B2B Industrial Marketing Agency Build Your Strategic Roadmap to Success

Tiecas

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads.

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Closing the Social Distance with Virtual Selling

Speaker: Amy Huseth, Vice President of Marketing & Sales Enablement at CDK Global

Sales organizations in most industries had to reassess the way they were doing business in order to adapt to the virtual selling landscape. When COVID hit, suddenly the days of walking into a client’s office came to an end. How can you continue to enable your sellers when they are all remote?

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The 2nd order SEO effects of generative AI models

Kevin Indig

LLMs will likely lead to a flood of mediocre content Online content has become so powerful that there is a whole industry with people who professionally create it: the creator industry. 2nd order SEO effects from generative AI 1/ Since content will be so much easier to create, prompt engineering becomes a new frontier.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

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