Biznology

FEBRUARY 21, 2018

Despite all the discussions around how fake news affect public opinion — even election results — Jeff’s point is that it started as a way for fly-by-night publishers to rake in ad revenue, so marketers are actually funding fake news. The post Are marketers fueling the fake news industry? Like this post?

Opinions 184

Opinions Marketing Report Ads Advertisements 184

Televerde

MARCH 14, 2018

Michelle Cirocco featured contributor to the Martech Exec article, Crème de la CRM: Leveraging Customer Relationship Management to Deliver the Best Customer Experiences, shares her opinion on navigating the future of CRM technology. Expert Opinion: CRM featuring Michelle Cirocco.

Opinions 74

Opinions CRM Features Software 74

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Marketing Insider Group

JANUARY 29, 2020

You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard. Attendees will travel from across the globe for the chance to hear directly from some of the biggest and most respected names in the industry. A conference is nothing without keynote speakers.

Conference 266

Conference Budget Programs Thought Leadership Contact Marketing 266

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Scoop.it

OCTOBER 27, 2022

Let’s take a closer look at why content curation is essential for service-based industries. Why is content curation important for service-based industries? In this section, we’re pulling back the curtain on content curation and discovering why it’s important for service-based industries. Let’s take a look.

Curation 86

Curation Work Management Marketing Management Service 86

Champion Communications

JULY 17, 2023

Public relations has long been an intriguing field that has captivated the masses – and now, with the advent of digital media, the industry has undergone a significant transformation, becoming an essential aspect of business operations. From crisis management to relationship-building, the show is a love letter to the PR industry.

PR 62

PR Public Relations Ethics Transparency 62

Tiecas

AUGUST 1, 2023

It is important to focus on the value proposition of your product or service when writing compelling content for industrial buyers. See Industrial Marketing Challenges: Identifying Roadblocks and Developing Effective Solutions. Engineers and industrial buyers also want to work with reliable suppliers and partners they trust.

Marketing AI 52

Marketing AI Work Management Marketing Management Content 52

Marketing Craftmanship

DECEMBER 28, 2016

For certain industries, such as financial services, that aggregate performance-related data – for example, in annual “league tables” ranking investment banks by the number or size of M&A transactions they’ve underwritten – there is some logic, as well as an objective basis, on which firms can claim to have outperformed their competitors.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Aggregators 100

seo.co

AUGUST 23, 2021

What is Open AI’s GPT-3 Important in the SEO Industry? The SEO industry relies on the accurate collection of data to help real humans make important decisions. GPT-3 uses machine learning, AI, and deep learning to conjure human-like text that can be used in the SEO industry. Clearly, GPT-3 can assist in that regard.

Marketing AI 126

Marketing AI SEO Budget Programs Marketing Budget 126

Content Standard

JULY 3, 2018

They’ve seen a gap or an issue in the market and take risks to try to fill that gap and prove to everyone that they bring something different to the industry. When every brand is taking a stand on White House policies , how can you ensure you stand out in your industry and show off your expert credentials? I call bull dust.

Opinions 56

Opinions Paid Search Agency Branding Brand Identity 56

Industrial Marketing Today

JANUARY 16, 2023

Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. It is packed with valuable research data and expert opinions. Marketing to engineers has always been a challenge.

Opinions 158

Opinions Marketing Report Marketing Research 158

Roketto

MAY 3, 2018

There are many opinions on channels, tactics and strategies on what successful industrial marketing management looks like. What you should be doing, all the places you should be doing it, and so on.

Work Management 64

Work Management Planning Deliverability Opinions 64

Trade Press Services Newsletter

FEBRUARY 1, 2024

Reach out to colleagues, mentors and close clients for honest opinions about marketing campaigns. When you’ve been creating content in the same industry for a long time, developing fresh ideas every day can be challenging. Connect with someone who knows your industry but has a different perspective.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Webbiquity

NOVEMBER 8, 2022

Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Marketers can sponsor influencers or have them review a product and share their honest opinion of it. Expert Endorsement: Industry experts are authoritative sources of social proof. They often have a highly engaged fan base.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

LeanData

JANUARY 5, 2023

The new year is usually a time of inspired resolutions and motivational sales kickoffs, so why the gray cloud of unease hanging over the SaaS industry? Maybe it’s the 121,000 tech workers laid off during 2022 or the revenue downturns pointing towards the industry’s first recession. . Good advice from a 25-year industry veteran.

Forecasting 52

Forecasting Buy Peer-to-peer Trends 52

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. Annual reports predicting industry trends, helping businesses prepare for the future. Industry-specific videos. Interviews and podcasts.

Thought Leadership 135

Thought Leadership Work Management Marketing Management Opinions 135

Marketing Craftmanship

FEBRUARY 21, 2023

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. Branded Interviews serve as inherent 3rd party endorsements from credible opinion leaders. Hands down.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Marketing Insider Group

MARCH 9, 2023

It’s also wise to use only data your industry considers fresh. Many of these global firms specialize in certain industries or processes, while others will tackle any kind of business challenge. Some focus on specific industries or technologies, while others try to cover them all.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Contently

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. People who don’t work for your company but are industry thought leaders. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

ClickZ

JULY 16, 2020

PureWeb’s Elly Uz details which industries are uniquely suited to having 3D configurators enhance the customer experience. While all industries can benefit from this technology, a few sectors are uniquely suited to having configurators enhance the customer experience. 1) Automotive. 3) Interior design and furnishing.

Enterprise Management 90

Enterprise Management Interactive Marketing Work Management Marketing Management 90

Mass Analytics

JUNE 16, 2022

Nick, a strong believer in measurement, and in his position of Analytics lead at Reckitt, added the valuable perspective of the client to the roundtable topic: “The Measurement Industry Post Cookies Depreciation”. Dr. Jarrar kicked off the discussion by setting the context of Marketing Mix Modeling , and the measurement industry in general.

Analytics 52

Analytics Advertising Agencies Paid Search Agency Privacy 52

Outbrain

FEBRUARY 15, 2023

I recently attended IAB ALM & AdExchanger Industry Preview, two very important events allowing an open exchange about the challenges and opportunities we’re seeing in the digital advertising industry. The industry has put a spotlight on the role of funding free press as a fundamental part of our democracy.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

Convert

OCTOBER 18, 2022

Courses lay the foundation but our industry is protean. In Test Everything, Jonny makes a strong case in favor of questioning all opinions and best practices, shares striking results from experiments conducted by the Journey Further team, and how he approaches testing and hypothesis generation. What else does it have in store for you?

Newsletter 98

Newsletter Curation Case Studies Best Practices 98

Adobe Experience Cloud Blog

JULY 18, 2013

What started in consumer markets is spreading to B2B industries. Customer ratings in industrial markets lack the structure and discipline of their consumer counterparts, but that will change. The inherent weaknesses of crowdsourced opinions has not stopped this trend from reshaping entire industries. Modern Marketing'

Opinions 48

Opinions Peer-to-peer Work Management B2B Thought Leadership 48

Hubspot

JANUARY 31, 2019

But in an industry where skimming a page for 10 seconds counts as a view, leaving your desk to grab some string cheese will result in a time-on-page of five minutes, and 50% of web traffic and engagement are generated by bots and Chinese click farms , claiming digital metrics are a surefire way to gauge your content’s emotional impact is a stretch.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Marketing Analytics Tools 100

Integrated B2B

NOVEMBER 7, 2018

Shifting the perspective of your communications and taking on the role of an industry advocate can bring many benefits for your company. Offering customers valuable, objective advice on your industry can boost your credibility, website traffic, social media engagement – and give you better sales leads. Heightened industry awareness.

Word of Mouth 68

Word of Mouth Ideal Customer Profiles Opinions Domain 68

Webbiquity

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. taking new courses and certifications for self-development. It’s now predicted to have 1.8

Social Media 308

Social Media Work Management Marketing Management Media 308

ANNUITAS

JULY 10, 2013

July 10, 2013 – Industry experts pick top three social media tools via PointClear. News & Press'

Opinions 100

Opinions Social Media PointClear Tools 100

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. Curate and analyze data to showcase your in-depth understanding of your industry. Other articles delve into the evolution of their industry, exploring trends and predictions for the future.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Marketing Insider Group

SEPTEMBER 16, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 194

Relevance Research Opinions Content 194

Onalytica B2B

MARCH 12, 2018

In this case the solution has been influencer marketing – reaching your target audience through the people that they know, love, trust and whose opinion influences their decisions. Don’t buy their opinion. Below is a great example of an industry influencer coming to and broadcasting their own opinion of VMware.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Outgrow

MARCH 7, 2024

It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. Question or Statement: A Likert Scale begins with a carefully designed question or statement that prompts respondents to express their opinions. What Is a Likert Scale?

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. Question or Statement: A Likert Scale begins with a carefully designed question or statement that prompts respondents to express their opinions. What Is a Likert Scale?

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Litmus

OCTOBER 24, 2023

That’s why, in our latest State of Email report , we asked our audience for their feedback on the most popular ESPs in the industry. These ESPs are the best of the best, and all ranked highly in the opinions of you all, our dear audience. (Or at keyboard, at mouse, at screen reader… You get the idea.) And you all delivered!

Service 96

Service Peer-to-peer Eloqua Opinions 96

Content Standard

JANUARY 4, 2024

How often does your marketing team produce content based on internal opinions or requests? Frustrated with opinion-based strategies, he gravitated towards the analytical nature of product marketing, merging creativity with a reliance on hard facts.

Top of Funnel 86

Top of Funnel Planning Content Buyer's Journey 86

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Endorsements from industry influencers like well-known founders and executives can exponentially increase brand reach. Their case studies are searchable by industry and business size.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329