KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. What is it? SimilarWeb.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

JUNE 23, 2016

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. And how can you use it?

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Final Thoughts.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

KoMarketing Associates

SEPTEMBER 29, 2015

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall. The B2B online marketing team needs to assess the competitive landscape and determine viability and expectations for growth.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

Biznology

MAY 31, 2018

If you are a B2B company, you likely go to market by industry. So, you might have products that are bought by several industries, but maybe they do different things with your product in different industries. Perhaps they don’t have the same benefits across industries. You want to do both. Dealing with change.

Tagging 156

Tagging Classified Ads SIC Automation 156

KoMarketing Associates

MAY 3, 2016

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. However, it is important to consider additional influences, site-specific as well as offline, before drawing conclusions on total online marketing performance.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Bannerflow

NOVEMBER 22, 2022

Results from our latest all-industry ad campaign research indicated that smartphones take up 68% of the device share compared to desktops. Online marketers need to curate a strategy based on the industry they’re operating in, as well as the different online behaviours of their customers.

Mobile Advertising 52

Mobile Advertising Display Advertisements Advertising 52

SalesIntel

JULY 22, 2022

It can be difficult to know where to start, but there are some general sales considerations that apply to any industry. Understanding your target market: who are they, what do they need/want, and how can you reach them? This is the one thing that sets you apart from other businesses in your industry.

Cross-Selling 52

Cross-Selling Advertising Agencies Sales Cycle Pricing 52

Online Marketing Institute

JULY 31, 2018

Marketing is not historically a high priority for the manufacturing industry. Accordingly, 82% of manufacturing companies who invested in digital marketing have reported increased success within the last year. Across industries, digital marketing can increase sales from existing customers by up to 15%.

Advertising Agencies 52

Advertising Agencies Class Ideal Customer Profiles Privacy Policies 52

Direct Response Coach

APRIL 22, 2014

Whether they know it or not, online marketers are introducing direct marketing fundamentals to a much wider audience. . ” Sometimes I wonder if the direct marketing industry shouldn’t be following the same mantra. When I broke into the field [.]. When I broke into the field [.].

Online Marketing 100

Online Marketing Direct Marketing Lead Generation Advertisements 100

KoMarketing Associates

DECEMBER 19, 2013

We’ve also been very fortunate to have amazing clients, partners, and industry friends that we’re so thankful for. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Great tips!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Webbiquity

APRIL 26, 2016

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of?

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Domain Trade Show PR Press 100

Navigate the Channel

JANUARY 30, 2018

If you own, manage or advertise for a business, it is imperative you win the online marketing battle. Here’s how to do it: Tap Into the Power of Inbound Marketing. Whether it is a membership for discounts, industry information, product/service updates or anything else to keep target customers in the loop.

Online Marketing 73

Online Marketing Work Management Marketing Management Inbound Marketing 73

Outbrain

NOVEMBER 16, 2022

You can target people who have visited your website; target by contact or account; or by title, industry, demographics, or geography. The post 5 Paid Traffic Sources Every Online Marketer Should Be Testing appeared first on English (US). The only way to know for sure is by trying them out and testing them.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

ClickZ

JULY 16, 2020

PureWeb’s Elly Uz details which industries are uniquely suited to having 3D configurators enhance the customer experience. Today’s users are accustomed to the typical eye-catching tactics of online marketing, and that means it’s more difficult to make a splash in the mainstream press or even on social media. 1) Automotive.

Enterprise Management 101

Enterprise Management Interactive Marketing Work Management Marketing Management 101

KoMarketing Associates

FEBRUARY 24, 2015

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. References to organizations, memberships, and industry affiliations. Google Product Listings. Submit a video sitemap through Google Webmaster Tools.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Biznology

DECEMBER 22, 2015

So, the good news is that an entire industry of intermediary services have been developed to act like a value-added useful buffer between your under-powered and affordable web hosting package both your visitors and, more importantly, Google. The post 3 predictions for online marketing in 2016 appeared first on Biznology.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

BuzzSumo

JUNE 24, 2019

This is where online content analysis becomes essential for creating winning headlines. 5 Steps to Using BuzzSumo for Effective Online Content Analysis of Headlines in Your Industry. It has never been more important for companies across every industry to create evergreen content. What’s the best way to get those clicks?

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Analysis Content Domain Click Rate 103

KoMarketing Associates

MAY 12, 2016

For instance, you could walk through common acronyms, industry slang, or best practices that might be tedious to read. In the majority of industries, customers are looking for ways to solve a problem they’re having. Customers appreciate a set strategy behind processes, especially in technical industries. Final Thoughts.

B2B Marketing 120

B2B Marketing Content Marketing B2B Thought Leadership B2B 120

KoMarketing Associates

JUNE 21, 2016

One of the most exciting (and, let’s be honest, terrifying) things about working at an SEO agency is working on clients in completely different industries. It’s not enough to be an expert in one client industry or target market – you have to be an expert in all of them. But that’s also the beauty of it.

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Forecasting Conference Content Vendors 120

KoMarketing Associates

MAY 15, 2014

In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. One of the tasks we have as a content team is to execute timely, relevant industry news articles for our clients. Developing a Client Questionnaire. Aggregating Resources.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. While industrial marketers surveyed have fully embraced digital marketing, report findings indicate they are looking to strike the appropriate balance between traditional and digital channels.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Hubspot

AUGUST 30, 2018

If you want to have more personal interactions with your customers, it might be time to add a human touch to your marketing by turning email flows and comment chains into offline communities. At Typeform , we host Meetups with industry experts to connect people with similar interests, and to elaborate on topics relevant to our product.

Communities 70

Communities Online Marketing Ad Building Advertising Agencies 70

Hinge Marketing

FEBRUARY 2, 2015

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. This video interview is with Bryan Eisenberg, a Visible Expert in online marketing.

Online Marketing 48

Online Marketing Marketing Management Advertising Agencies Blogger 48

Hinge Marketing

DECEMBER 18, 2015

Online marketing is a vast term that can include a variety of media tactics to achieve branding and awareness goals, as well as more direct response and conversion-based goals. No matter your goal, there are some standard aspects you should make sure you understand so that you can reap the benefits of your online marketing efforts.

Online Marketing 48

Online Marketing Advertising Agencies Planning Work Management 48

Hinge Marketing

JANUARY 12, 2016

You too can walk among the giants with the powerful slingshot of effective online marketing. Fighting the industry giants is hard work, but it can also naturally breed innovation and edge the behemoths envy. Do you have the expertise internally to pull-off an effective online marketing strategy?

Online Marketing 48

Online Marketing Effectiveness Planning Work Management 48

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Marketing Insider Group

MAY 10, 2023

Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone. A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Webbiquity

JANUARY 2, 2013

Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. And Finally, 3 Other Miscellaneous Online Marketing Stats.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

JULY 25, 2011

IMO, the decision making process is more complex and there are many more stakeholders involved in industrial and B2B purchases but it still boils down to people doing business with people. The target audience in the metal building industry tends to be conservative and have a traditional mindset when it comes to marketing.

Tactics 60

Tactics Online Marketing B2B Thought Leadership Merchandising 60

Industrial Marketing Today

JUNE 22, 2012

The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues.

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

Marketing Insider Group

SEPTEMBER 19, 2018

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. The post 10 Digital Marketing Tricks Used By Famous Business Brands appeared first on Marketing Insider Group.

Brand Identity 276

Brand Identity Branding Business Advertisements 276