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The 10 most fascinating people in B2B marketing in 2019

Biznology

Valerie Bowling co-founded The Conference Forum to serve the pharmaceutical clinical-trials industry. With programs on such cutting-edge fields as immuno-oncology and “patients as partners,” she’s responsible not only for recruiting top-notch industry speakers, but also for driving attendance. All eyes are on Chris’s next step.

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The 5 Top Media for Cold Prospecting

ViewPoint

One of the most interesting twists in SEM is the opportunity found in specialized search engines that concentrate on certain industry verticals, such as IT, retailing, or industrial categories. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. Here, you can see the types of information gathered purely from a site visit, and what additional intelligence can be gathered. So What Can You Do With This?

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Best Lead Providers & Lead Generation Tools

PureB2B

You can filter leads by job titles, industry, company size, and a range of other demographic, technographic, and firmographic filters. You can also find leads from their database and filter by firmographic data such as industry, company size, number of employees, and other relevant criteria. NetFactor VisitorTrack. Mailtester.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

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The 7 B2B website essentials: What customers want

Martech

Evidence of experience in their industry. You can do a look-up by hand or use automated processes from providers like NetFactor. Over the years, we have learned a lot about what business buyers need to make their purchase decisions. Specifically: Content relevant to their immediate need. Pricing details. Competitive information.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. I believe this is the reason Salesforce.com single-handedly rescued the CRM industry, and why a whole new breed of System Integrators have emerged, with agile approaches to implementations.