Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” Sullair’s headquarters in Buenos Aires is located in the funky industrial neighborhood of Barracas.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. And real-time personalization can shift your website experience to match specific visitors. Were you at the Marketo Summit?

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Top Rank Marketing

NOVEMBER 13, 2023

The more high-quality content you have, the better your website will perform overall. In other words, if you’re writing what B2B buyers in your industry are genuinely looking for, and providing legitimately useful information, you’ll eventually start showing up higher in search results.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Only B2B

FEBRUARY 28, 2024

First-party data from your website provides valuable insights but combining it with third-party data paints a much clearer picture. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Webbiquity

NOVEMBER 10, 2020

Both vendors and buyers use demos and vendor/product websites. Industry events are less impactful for Millennial and Gen Z buyers, though this may change over time, especially post-pandemic. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. Review Sites Are Important (Usually).

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Adobe Experience Cloud Blog

APRIL 1, 2015

When a visitor arrives at her company’s website after clicking her search ad, and signs up for a demo, Jennifer can track that online conversion in AdWords, and Google can then begin to optimize her keyword bidding based on such conversion data. Marketo’s Engagement Marketing Platform is now connected to Google Analytics.

Marketo 48

Marketo ROI Adwords Google 48

Only B2B

MARCH 6, 2024

Lead qualification involves website analytics, lead scoring based on specific criteria, marketing automation tools that track user behavior, and interactions with your sales team. Scenario 2: Lead Qualification Following the blog post download, you segment your leads based on their website traffic sources.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. The first integration between Marketo and Facebook Custom Audiences empowers marketers to better target “known” customers on Facebook with relevant information. Taken together, Facebook and Marketo have made this a lot easier.

Marketo 48

Marketo Work Management Facebook Marketing Management 48

Adobe Experience Cloud Blog

JUNE 9, 2015

Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? Change is hard, especially in an industry like healthcare that’s held to regulations and security precautions that other consumer industries are not familiar with. Shopping Is Shopping.

Marketo 48

Marketo Conference Thought Leadership Blast Campaigns 48

Valasys

APRIL 15, 2024

Interests: Segment by past purchases, website behavior, or content downloads to deliver relevant product recommendations and industry insights. Past Interactions: Reference previous purchases or website visits to demonstrate you understand their buying journey and offer targeted support.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Webbiquity

SEPTEMBER 27, 2019

But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. According to industry studies, the “best” time to send any email varies by industry, target audience, time of year, and other factors. This includes: Send Time.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Adobe Experience Cloud Blog

MAY 13, 2015

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Once the categories are defined, you need to set up a website which explains the program.

Marketo 48

Marketo Budget Programs Terms and Conditions Thought Leadership 48

Adobe Experience Cloud Blog

JULY 21, 2015

You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

SmartBug Media

FEBRUARY 10, 2020

By the time they are ready, they’ve seen your website, your competitors’ websites, attended a webinar, watched a YouTube video , been on all the review and social media sites, and downloaded applicable thought leadership content. This can include things like job title, role, company size, industry, and location.

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. It also integrates with Microsoft Teams, Salesforce, Marketo, HubSpot, and other platforms. Note though their website says they are “sold out for 2020” and now talking to prospects about 2021 events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. We created separate nurtures tracks based on industry and buyer personas, and we have learned a lot of lessons along the way. What are the hot topics in your industry? What industry publications do they trust?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. Define your customer segments Segmentation categorizes your target audience into groups and lists based on specific factors, like job title, industry, buying intent and past interactions.

Marketing Automation Services 107

Marketing Automation Services Marketing Automation Enterprise Management Automation 107

Walker Sands

FEBRUARY 8, 2022

At Walker Sands, we’re proud of our ability to create B2B websites and digital marketing programs that drive real business results. These angles guided the development of content and creative deliverables that resonated with the brand’s audiences, including industry-specific guides, white papers, live webinars and more.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. HOW DID YOU GET TO BECOME AN EXPERT IN MARTECH?

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Adobe Experience Cloud Blog

MARCH 28, 2019

Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo. Hart shared three ways Nvidia moved its needle.

Account Based Marketing 132

Account Based Marketing Lead Ranking B2B B2B Thought Leadership 132

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it? We are then using this information to score campaign members.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

OCTOBER 17, 2017

For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. When it comes to audience attention, according to a study by eMarketer, 83% of B2B buyers say company websites are the most popular channel for online research. Why is this critical?

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Leadspace

MARCH 22, 2023

Basic or advanced profiling tools populate profiles with various types of firmographics and technographics such as company revenue, size, industry, sub industry, region, ownership, website technologies, installed base technologies, expertise, and specialties. and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Zoominfo

DECEMBER 21, 2020

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. It already has a foothold in the industrial manufacturing and chemical processing industries.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Vidyard

MARCH 15, 2021

Video Created for the Industry or Vertical 2. Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Personalization technology can also be applied to videos that are customized not to an individual recipient but rather to a group, such as a company, industry, or vertical. One-to-One Video 1.1.2

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Engagio

JANUARY 19, 2021

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. What things come to mind? For most of us in revenue marketing, these characteristics are what drive our understanding of the makeup of our target accounts.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

SalesIntel

DECEMBER 6, 2023

Here are some of them: Client relationship management (CRM) Email campaign management tool Visitor identification tool to track interaction with the website CRM is the most commonly used tool out of the three. SalesIntel provides millions of accurate B2B data with the most direct dials in the industry.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Adobe Experience Cloud Blog

JULY 27, 2010

This post is where all these ideas come to a head with an explanation of Marketo’s own revenue stage model and how we define our own stages. Marketo’s revenue stage model first defines the “happy path,” i.e. the traditional funnel that leads linearly from new lead to closed, won business.

Lead Ranking 48

Lead Ranking Marketo Analytics Lead Scoring 48

Martech

MAY 6, 2022

It offers industry-specific templates and preset animations. They come in addition to a series of other recent Ceros integrations: With Adobe Marketo Engage and HubSpot, allowing users to deploy forms or other assets from their marketing automation systems within Ceros creative experiences. What Ceros does. Why we care.

Marketing Automation Services 64

Marketing Automation Services Landing Pages Marketo Paper 64

Launch Marketing

NOVEMBER 22, 2023

Some tools, like Marketo, can do everything in one place, from emails to landing pages and website forms. Mailchimp focuses on email marketing, Unbounce manages landing pages and forms and Google Analytics looks at website tracking. When the lead visits the website again, they get served personalized content.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Hubspot

DECEMBER 18, 2019

Do you have a backlog of video content on your website? For instance, let's say someone watches a portion of a video on your website that they don't finish, and you're noticing this is a pattern when you analyze your website data. Marketo 's formula is to automatically send that video in an email to remind that user to finish.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

Convince & Convert

FEBRUARY 20, 2015

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ). You can also use social media and industry forums to scan for questions and listen for popular topics. Categorize your leads via their needs, education level, position in the buying lifecycle, and/or industry.

Lead Nurturing 165

Lead Nurturing Lead Scoring Lead Ranking Leads 165

Valasys

FEBRUARY 19, 2024

In this era of extreme development and growth, the business industry has transformed into a battleground. Every type of business regardless of industry, niche, or geographical area needs to embrace marketing technologies to swell their consumer base and establish their empire.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Binary Demand

MAY 30, 2023

Marketo) Only 20% of prospects are pursued. Tips To Find the Right B2B Lead Generation Company It is highly recommended that, when searching for the ideal B2B lead generation solutions provider, you look for one that can tailor its services to your specific needs or specializes in your industry. billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Marketo) Only 20% of prospects are pursued. Tips To Find the Right B2B Lead Generation Company It is highly recommended that, when searching for the ideal B2B lead generation solutions provider, you look for one that can tailor its services to your specific needs or specializes in your industry. billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98