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Industrial Marketing Today

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Industrial Email Marketing is NOT Dead

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo' Please click on the headline to read the full article.

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Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Industrial Marketing Today

Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process. According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Lead scoring has become very important in today’s B2B marketing.

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. The Definitive Guide to Lead Nurturing from Marketo. Why is lead nurturing important? Of the remaining 21%, 70% are discarded by sales as not being qualified.

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Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Industrial Marketing Today

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results.

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10 Helpful B2B Lead Scoring Resources

Industrial Marketing Today

From Marketo : Lead Scoring Success Kit. Tags: B2B Lead Generation Industrial Marketing Automation B2B lead scoring lead scoring marketing automation. Instead, I’ll give you my “Go-To” list of online resources from marketing automation software companies. I hope you find these resources helpful. Lead Scoring Cheat Sheet.

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Inbound Marketing won’t Boost Short-term Sales for Industrial Companies

Industrial Marketing Today

Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. These industrial professionals have heard about inbound marketing being the “in” thing these days from marketing consultants like me and from other sources.