Industrial Marketing Today

AUGUST 20, 2021

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Of course, not all industrial sales take that long. You may want to read my earlier post on the industrial customer journey. The industrial. The industrial. This is only a content summary.

Sales Cycle 180

Sales Cycle Course Marketing & Strategy Marketing 180

Industrial Marketing Today

MAY 25, 2022

Job #1 of industrial marketing for manufacturers is to generate leads. So, before I explain why I said what I just said, let’s look at the goals manufacturing marketers have achieved by using industrial content marketing over the past 12 months. Visit my website for more content on industrial marketing.].

Ad Building 150

Ad Building Validation Marketing Content Marketing 150

Industrial Marketing Today

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

Lead Generation 106

Lead Generation Content Marketing Generation Marketing & Strategy 106

Industrial Marketing Today

JULY 20, 2021

The importance of landing pages for industrial lead generation cannot be overstated. Landing pages are where your visitors first land from a marketing campaign or a social. Read more The post, %Landing Pages for Industrial Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Landing Pages 179

Landing Pages Lead Generation Generation Leads 179

Industrial Marketing Today

MARCH 3, 2021

Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

Email Marketing 160

Email Marketing Social Media Marketing Social Marketing 160

Industrial Marketing Today

OCTOBER 20, 2021

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources for industrial blogging. Visit my website for more content on industrial marketing.].

Resources 163

Resources Marketing Websites Paid Search Agency Content Marketing 163

Industrial Marketing Today

NOVEMBER 11, 2020

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” Read more The post, %Manufacturing Marketing in the Age of Industry 4.0% Visit my website for more content on industrial marketing.].

Search Marketing 140

Search Marketing Marketing Google Research 140

Industrial Marketing Today

JUNE 16, 2022

Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world. They come in all shapes and sizes, but they have one thing in common–generate more leads by targeting industrial buyers in North America.

Marketing Websites 154

Marketing Websites Conversion Generation Leads 154

Industrial Marketing Today

JUNE 15, 2020

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Read more The post, %Why Industrial Marketing Plans and Strategy Must Go Together% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Planning 150

Planning Marketing Plans Marketing Strategy Marketing & Strategy 150

Industrial Marketing Today

SEPTEMBER 18, 2023

Are you considering an industrial website redesign? This is a topic of discussion as Q3 ends and, as Q4 starts, many companies begin to do their annual planning and budgeting. However, the sad truth is that many of these redesigns fail to deliver the desired results. You are not alone. Many manufacturers and engineering companies […]

Marketing Websites 120

Marketing Websites Planning Paid Search Agency Companies 120

Industrial Marketing Today

JUNE 22, 2020

Your industrial marketing strategy may have changed recently because of the coronavirus. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. There is no getting around that fact.

Marketing Strategy 155

Marketing Strategy Marketing & Strategy Marketing Marketing Websites 155

Industrial Marketing Today

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond.

SEO 100

SEO Effectiveness Paid Search Agency Companies 100

Industrial Marketing Today

MAY 17, 2021

Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just a marketing exercise to them. Visit my website for more content on industrial marketing.].

Custom Publishing 142

Custom Publishing Impressions Marketing Websites Conversion 142

Industrial Marketing Today

SEPTEMBER 17, 2020

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can been in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute.

Marketing Qualified Leads 149

Marketing Qualified Leads Lead Ranking MQL Lead Generation 149

Industrial Marketing Today

APRIL 23, 2021

Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. Read more The post, %Why Retrofitting Industrial Website Redesigns Usually Don’t Work% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. I’m talking about redesigns that.

Marketing Websites 163

Marketing Websites Planning Content Design 163

Industrial Marketing Today

APRIL 14, 2020

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial. Visit my website for more content on industrial marketing.].

Lead Generation 170

Lead Generation Generation Leads Lead 170

Industrial Marketing Today

SEPTEMBER 26, 2019

Industrial marketing budgeting and planning activities pick up at this time of the year. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. As they say, “?Tis

Marketing Budget Creation 102

Marketing Budget Creation Planning Marketing Activities 102

Industrial Marketing Today

MAY 8, 2020

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Read more The post, %Adapting Your Industrial Content Marketing Strategy for COVID-19% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Marketing & Strategy 136

Marketing & Strategy Marketing Strategy Content Marketing Content 136

Industrial Marketing Today

MARCH 12, 2020

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Visit my website for more content on industrial marketing.]. While everyone wants to reach the final.

Content 142

Content Marketing Websites Content Marketing Organization 142

Industrial Marketing Today

OCTOBER 7, 2019

Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Content Marketing 103

Content Marketing Content Differentiation Pricing 103

Industrial Marketing Today

MAY 20, 2020

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19. by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Marketing Websites 184

Marketing Websites Business Marketing Strategy Marketing & Strategy 184

Industrial Marketing Today

JULY 15, 2020

In my experience, industrial blogging is an underused content marketing tactic for many of these companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming. Visit my website for more content on industrial marketing.].

Tactics 147

Tactics Relevance Paid Search Agency Marketing Websites 147

Industrial Marketing Today

JANUARY 11, 2019

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing. Visit my website for more content on industrial marketing.].

Buyer Personas 132

Buyer Personas Marketing & Strategy Marketing Report B2B Marketing 132

Industrial Marketing Today

DECEMBER 4, 2019

The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome.

Email Marketing 93

Email Marketing Marketing Research Marketing Websites 93

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Visit my website for more content on industrial marketing.].

ROI 107

ROI Content Marketing Content Advertising Benchmark 107

Industrial Marketing Today

SEPTEMBER 20, 2019

An industrial website redesign is a major undertaking. Visit my website for more content on industrial marketing.]. It is not something that you should do on a whim or expect to launch a new site in a few weeks. This is only a content summary. This is only a content summary.

Marketing Websites 94

Marketing Websites Marketing Strategy Marketing & Strategy Content Marketing 94

Industrial Marketing Today

OCTOBER 25, 2018

Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Another major concern is that it is too time consuming to create fresh and relevant […] The post Industrial Blogging – An Underutilized Content Marketing Tactic by Achinta Mitra appeared first on Industrial Marketing Today.

Tactics 92

Tactics Content Marketing Content Marketing 92

Industrial Marketing Today

APRIL 22, 2019

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media. Visit my website for more content on industrial marketing.].

Email Marketing 93

Email Marketing Thought Leadership Marketing & Strategy Social Media 93

Industrial Marketing Today

MARCH 19, 2019

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated!

Lead Generation 121

Lead Generation Generation Leads Lead 121

Industrial Marketing Today

JANUARY 17, 2018

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

ROI 113

ROI Content Marketing Content Paid Search Agency 113

Industrial Marketing Today

AUGUST 14, 2018

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. Those are some major challenges in industrial content marketing […] The post Industrial Content Marketing that Engages Engineers by Achinta Mitra appeared first on Industrial Marketing Today.

Content Marketing 67

Content Marketing Content Trust Marketing Marketing 67

Industrial Marketing Today

SEPTEMBER 13, 2018

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. Visit my website for more content on industrial marketing.].

Email Marketing 77

Email Marketing Content Marketing Content Paid Search Agency 77

Industrial Marketing Today

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues.

Content 135

Content Practices Service Product 135

Industrial Marketing Today

APRIL 20, 2018

Curious about how your peers and competition are spending their industrial marketing dollars? I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. Visit my website for more content on industrial marketing.].

Peer-to-peer 65

Peer-to-peer Segmentation Marketing Marketing Report 65

Industrial Marketing Today

MARCH 22, 2018

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Visit my website for more content on industrial marketing.]. Of course, going from publishing content to growing sales is not as easy as going from point A to point B. This is only a content summary.

Sales Qualified Leads 70

Sales Qualified Leads Content Marketing Content Paid Search Agency 70

Industrial Marketing Today

JULY 15, 2018

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. Visit my website for more content on industrial marketing.]. This is only a content summary.

Marketing Websites 63

Marketing Websites Paid Search Agency Marketing Content 63

Industrial Marketing Today

NOVEMBER 8, 2016

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply not true when it comes to industrial marketing. Visit my website for more content on industrial marketing.].

Sales Cycle 123

Sales Cycle Email Marketing Social Media Marketing 123