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LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. Only the winners will survive industry consolidation, which may be here sooner than you think. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

But Eloqua , Silverpop and Marketo remain industry leaders. Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse. The only vendor with a really major drop in ranking was Lead Genesys , another long-time industry participant.

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Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?

Customer Experience Matrix

On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. I reviewed it here in March.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. We generate, score and manage leads to sales completion and integration with Salesforce.com. In fact, 88% said Web sites were important in helping them decide what to buy.

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

12 Amazing SEO Infographics - Hubspot , August 18, 2010 Search engine optimization (SEO) is an industry and practice in constant flux. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. Usage : 86% of B2B firms are using social, compared to 82% of B2C.