Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Marketing Insider Group

MARCH 29, 2021

Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services. That means that you’ll need to dig into local or industry data to make sure that your marketing content reaches the right eyes and ears. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Hubspot

OCTOBER 30, 2017

LinkedIn headlines are essentially the professional version: They ask you to describe who you are and what you do in just one line. But letting LinkedIn choose your headline for you is a mistake. Here are the four secrets to writing an effective LinkedIn headline. How to Write a LinkedIn Headline. Include your value prop.

Linkedin 96

Linkedin Enterprise Management Work Management Examples 96

CoSchedule

JUNE 29, 2022

When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. Executive Summary: Best Times To Post On LinkedIn In 2022. What is the best time to post on LinkedIn today?

Linkedin 52

Linkedin Analysis Research Best Practices 52

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. How Important is LinkedIn To Business and Employment. LinkedIn boasts 756 million users, 2 million posts every day, and a reputation as the most trusted social platform in the world, according to Business Insider. Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

ClearVoice

MARCH 10, 2020

Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Content Standard

AUGUST 27, 2019

LinkedIn is currently the world’s most popular professional network, boasting more than 645 million users spanning 200 countries and territories worldwide, according to data compiled by the platform. The first article in this series provided a high-level overview of how and why you should use LinkedIn to drive conversions.

Linkedin 62

Linkedin Positioning Practices Ads 62

Martech

APRIL 20, 2023

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. He is also one of the LinkedIn Top Voices, which is the site’s official influencer program.

Marketing Management 108

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 108

Valasys

AUGUST 23, 2019

LinkedIn unveils a new element of its Success Hub marketing data & insights platform. LinkedIn, as a company, is excited to unveil the LinkedIn Insights & Research Page, which is a new feature within the Success Hub for Marketers functionality by LinkedIn.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. But first, what are vertical networks? Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities.

Verticals 103

Verticals Social Media Media Social Networks 103

ClearVoice

MAY 24, 2023

It’s not getting engagement on LinkedIn. This content helps your brand become the go-to hub of information in your vertical. SparkToro’s CEO Rand Fishkin has over 450,000 Twitter followers and 150,000 followers on LinkedIn. How will the industry change? Is there something not working in the industry?

Thought Leadership 81

Thought Leadership Content Distribution SERP 81

Webbiquity

OCTOBER 16, 2018

Work With Industry Influencers. Amplify Your Content Through Vertical Websites. The difference is that, instead of relying on a small stable of professional industry journalists, the content on these sites is supplied by a wide range of corporate bloggers, consultants, and other influencers.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

SalesGrape

OCTOBER 11, 2023

In 2023, successful telemarketers leverage big data analytics to identify high-value prospects based on various parameters such as industry verticals, company size, revenue growth rate, or even social media activity. When they eventually make a call, there is already some familiarity between both parties.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Onalytica B2B

APRIL 3, 2018

Slowly, I started using LinkedIn for content posting and networking and Facebook page for content development and marketing. As a co-founder of Digimarketerz (my previous digital marketing consultancy startup), I have helped many clients from cross-vertical domains. Email at nikhilchhajar@gmail.com , Message on LinkedIn or Twitter.

Startups 231

Startups Work Management Social Media Marketing Management 231

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. No, seriously. ” If only.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Hubspot

SEPTEMBER 18, 2023

These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. LinkedIn Alerts : Get a heads up on potential personnel changes with LinkedIn alerts.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

illumin

NOVEMBER 24, 2023

With autumn almost at a close, there are some industry insights worth investigating and analyzing to better strategize for the upcoming winter months. Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Confessions of a B2B Marketer

MARCH 2, 2023

Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so hit 200k MRR?

Verticals 52

Verticals Outreach B2B Sales Linkedin 52

Marketing Insider Group

NOVEMBER 10, 2020

We have caught up several times since at industry and marketing events, and it was my great pleasure to be a recent guest on the Televerde Morning Marketing Mug webinar series she hosts. Connect with her on LinkedIn and follow her on Twitter. Join him online: Twitter and LinkedIn.

Planning 322

Planning Analytics Enterprise Management Work Management 322

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Let’s start with general statistics and trends to give you a wide overview of the industry: 1. billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Heinz Marketing

MAY 10, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This week’s show is called “ How to Get and Leverage Industry Experience to Accelerate Sales ” and our guest is Bobby Martin , President & Co-Founder of Vertical IQ.

Top of Funnel 79

Top of Funnel Verticals B2B Sales Work Management 79

illumin

OCTOBER 16, 2023

By far, the retail industry has consistently spent the most ad dollars of any industry in the US and this is set to continue. billion on digital ads this year, meaning the industry will make up 27.9% 42% of digital ad growth in 2023 is expected to come from the retail industry. Retail is predicted to spend $73.55

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Zoominfo

AUGUST 1, 2023

As ZoomInfo Senior Vice President Ben Salzman said in a recent LinkedIn Live demo , using generative AI without quality data will prove to be “an accelerant to badness.” “Companies are going to go headlong into this with their existing data infrastructure,” Salzman says. Businesses in every sector and vertical are overwhelmed by data.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

SocialPilot

JANUARY 15, 2024

Videos that can be watched vertically on mobile devices showed the most engagement on Facebook. Social Media Video Trends for Linkedin 61. Video content is the most shared post on Linkedin. Around 80% of Linkedin users prefer watching videos with sound off. More than 500 million people watch videos on Facebook.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SalesIntel

JUNE 15, 2023

SalesIntel Founder and CEO, Manoj Ramnani, has been sharing what led the company to lead this change on his LinkedIn feed and blog. With publicly available reviews on platforms such as TrustRadius, G2, and others, it’s not difficult to gather user feedback to understand the pros and cons of using one B2B data provider over another.

Ideal Customer Profiles 96

Ideal Customer Profiles Pricing Price Marketing Analytics Tools 96

Hubspot

OCTOBER 26, 2022

Maintain a presence in LinkedIn groups. Be active in online forums — relevant to your vertical. Cold calling is one of the most frustrating, tedious, demoralizing activities several sales reps have to routinely engage in — LinkedIn even found that 63% of sellers say cold calling is the worst part of their job.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Directive Agency

OCTOBER 2, 2019

On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. No matter the vertical you are marketing in, chances are, you have a list of customer email addresses. Google, Linkedin, and Facebook allow you to upload customer email lists.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report. Act-On : 1%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Salesforce Marketing Cloud

JUNE 30, 2022

Are they social platforms like LinkedIn, email newsletters, or ad partners like Google? Customer insight and interest is valuable, and social platforms like Facebook and LinkedIn generate revenue by offering targeted advertising that uses the customer data they’ve collected. Here’s an example of how you can make this work.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

KoMarketing Associates

SEPTEMBER 4, 2019

With search queries from potential customers changing at such a fast pace in the industry, it is essential to not only determine when an ad should appear, but also when it shouldn’t. Specific Industries. It is essential to understand how to align keyword targets to applicable industry verticals. Accounting”. Marketing”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Biznology

JULY 28, 2021

However, the abrupt and very quick axing of Fleets just eight months after its release leads me to raise two bigger industry-wide questions: Why do social media platforms feel they have to copy each other? But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature?

Twitter 104

Twitter Social Media Budget Programs Tagging 104

6sense

DECEMBER 10, 2021

Fueled by a twofold increase in the company’s customer base and a retention rate that exceeds industry benchmarks, 6sense achieved 100% revenue growth for the third year in a row while more than doubling its full-time employee headcount. 2020 was also a record year for 6sense in terms of industry awards and recognition.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. How is our audience reacting to competitors’ content?

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. LinkedIn groups. Industry blogs and news websites. Product comparisons, peer reviews, and industry blogs are all valuable. Subreddits.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Unbounce

AUGUST 26, 2021

iframe videos), and pages with background videos Pages broken down by industry as well as conversion type (e.g., In Almost Every Industry, Videos Do More Harm Than Good. Let’s dig a little deeper and look at the impact of video on landing pages for different industries. Take a look at the finance and insurance industry.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145