ViewPoint

AUGUST 14, 2013

Armed Forces veteran who served eight years in countries such as Iraq, Bosnia, and Panama — Koka is an acknowledged social expert in the technology industry. Click to start video at this point —Koka told me that when he first signed up for LinkedIn, social selling didn’t even have a name. LinkedIn is more buttoned up.

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

ViewPoint

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Links to LinkedIn profiles of company managers (Stirista).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Rev

JUNE 14, 2019

For the industry and for existing Lattice customers? Companies like Hoovers, Avention and NetProspex, on track to make a significant dent in the data industry, got swallowed into a slow-turning machine. Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in. Oh, hells yes.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Engagio

DECEMBER 28, 2020

CEO at Marvel Marketers | LinkedIn. Industry leaders and alliances will continue to solidify against the momentum of activity that started in 2020. COO at LiveRamp B2B | LinkedIn. CMO at Uberflip | LinkedIn. It’s the best counsel and convictions from what I call the “Prophets of Profit.”. Maneeza Aminy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Customer Experience Matrix

SEPTEMBER 13, 2012

Web behavior tracking, lead scoring, and social discovery (searching for and importing public data on LinkedIn ) are also available. As ClickDimensions’ fast growth already suggests, its reseller-based approach could be a decisive advantage as the marketing automation industry enters its next stage. Only time will tell.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Biznology

NOVEMBER 27, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Links to LinkedIn profiles of company managers (Stirista).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Marketing Insider Group

JULY 28, 2015

As Chief Content Officer for MarketingProfs, Ann Handley is clearly one of the most respected leaders in the industry. He led social at Salesforce.com, co-founded Addvocate and according to John is now doing something stealth at the time of this writing around an electric car. Ann Handley. Tom Webster. Marcus Nelson. Photo Credit.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Customer Experience Matrix

JUNE 9, 2009

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. An average Salesforce.com seat is around $100 per month these days.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post?

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Smashmouth Marketing

OCTOBER 3, 2010

As a result, we've got licenses with Jigsaw , OneSource and NetProspex , and we use LinkedIn and other contact discovery services. Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Customer Experience Matrix

FEBRUARY 21, 2014

The DemandBase data are the company-level attributes that DemandBase has long assembled: company name, industry, revenue, employees, technologies used, etc. Profiles contain titles and business demographics such as industry, but no personally identifiable information such as names or addresses. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

LeadSloth

NOVEMBER 16, 2010

Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Another company was saving those replies straight into Salesforce.com.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Conversica

MAY 6, 2020

Businesses from a range of industries will benefit from an array of Intelligent Virtual Assistants that use sophisticated artificial intelligence (AI) to augment Marketing, Sales, Customer Success, and Finance teams in large organizations to accelerate revenue across the customer lifecycle while improving operational efficiency.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Many of the attendees at the session were also Salesforce.com partners with applications listed on Salesforce’s AppExchange.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Vidyard

JANUARY 17, 2017

That’s why the world of online sales tools has exploded in the past few years – industrious entrepreneurs are finally realizing the inherent struggles of being a salesperson, and responding with a plethora of tools designed to make your job easier. But what happens when you don’t have a big budget? Not a Salesforce user?

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Capstone Insights

MARCH 13, 2018

As an example, if you have HubSpot for marketing automation and Salesforce.com for CRM you can very easily (no customization required in fact) allow for new people to be passed into Salesforce.com as a contact and bypass the Salesforce.com leads object entirely. However, for some of you it isn’t.

Contacts 40

Contacts CRM Salesforce.com Marketing Management 40

Content Standard

JANUARY 21, 2015

Being a content marketer in the enterprise software industry is no easy task. With the help of the Traackr Platform , we’ve identified 25 content marketing innovators in the enterprise software industry who have helped move the industry forward on the West Coast. Want to spearhead content innovation at your company?

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Heinz Marketing

MAY 2, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching and listening live on LinkedIn, or on Facebook, or YouTube, we’re very excited to have you here. If you are on LinkedIn watching live, you could be part of this show.

CMS Development 88

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 88

Adobe Experience Cloud Blog

AUGUST 31, 2011

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. And then MC Hammer joined the stage talking about how social effects the music industry. But how do we actually do this?

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

LeanData

APRIL 8, 2015

Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,750 large enterprises and fast-growing small companies across a wide variety of industries. LEAN (5326), visit us on the web , LinkedIn , or Tweet Us. For more information, visit: [link].

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Varicent

JULY 12, 2018

Looking at the career path that you've taken, you’ve had some high-level roles at fortune companies like Salesforce and LinkedIn. I’m beyond grateful for my time at Salesforce.com and LinkedIn. I’m beyond grateful for my time at Salesforce.com and LinkedIn. That’s not where my passion lives. Slack Then came Slack.

Paid Search Agency 40

Paid Search Agency Linkedin Salesforce.com Advertising Benchmark 40

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

JANUARY 17, 2017

That’s why the world of online sales tools has exploded in the past few years – industrious entrepreneurs are finally realizing the inherent struggles of being a salesperson, and responding with a plethora of tools designed to make your job easier. But what happens when you don’t have a big budget? Not a Salesforce user?

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

LeanData

APRIL 8, 2015

Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,750 large enterprises and fast-growing small companies across a wide variety of industries. LEAN (5326), visit us on the web , LinkedIn , or Tweet Us. For more information, visit: [link].

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,750 large enterprises and fast-growing small companies across a wide variety of industries. LEAN (5326), visit us on the web , LinkedIn , or Tweet Us. For more information, visit: [link].

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

I see similar results when searching job banks like Monster or LinkedIn. In addition to growing like crazy, we are delighting our customers and hiring some of the best minds in the industry. familiarity with salesforce.com is a plus. When posting your role you want to make sure that those qualified find it.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. Only One Winner in Most Markets - In industries formed prior to the internet, oligopolies naturally formed where there is a market leader holding 20% marketshare, a 2nd place competitor having 18% or so, a 3rd having 15%, etc.

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

Fred Reichheld and Bain find that the company with the highest Net Promoter Score in an industry typically grows more than 2.5X faster than their competitors. Social media can help create promoters in three ways. Social media can help people share the “remarkable expectation-beating experiences” they have with your company.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

MLT Creative

AUGUST 1, 2011

I consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. And if you need to narrow further, I suggest Linkedin and Twitter – and here are two guides you might find helpful. Although there are others, start with these three. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Hubspot

FEBRUARY 9, 2014

From checking out the best content on the web for inspiration, to leveraging tools that make you more efficient, to reading up on advice from industry experts, there are quite a few educational resources online that can help you become a better marketer. You could also find some good stuff on Twitter, LinkedIn, Facebook, and the like.

FAQ 28

FAQ Hubspot Salesforce.com Inbound Marketing 28

Valasys

MARCH 26, 2019

Today, March 26 th 2019, Adobe announced an extension of its partnership with Microsoft in order to bolster each other’s sales and marketing software capabilities and take aim at their common rival, Salesforce.com. This integration will empower B2B marketers and sellers to easily identify, understand and engage B2B customer buying teams.

Linkedin 60

Linkedin Marketing Management Marketo Salesforce.com 60

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Text, images, and calls to action can be customized based on criteria, including location, industry, job title, and much more. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media). No (except Data.com).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Biznology

JULY 28, 2015

I remove any zombie blogs, spam blogs, abandoned blogs, and any outliers with too few or no social media moxy or way too much, depending on the sexiness or generosity of the client’s offer or product.

Research 80

Research Process Long Tail Marketing Blogger 80

markempa

JULY 7, 2006

Should there be a special focus on individual sales people or industries? Neither Salesforce.com nor Sugar CRM are. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Are some sales people getting too few leads? Do database record notes contain enough information to prepare for next steps?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Hubspot

MARCH 5, 2012

For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. This will also give you an excuse to provide other content that can pertain closely to the individual prospect's industry/needs/problems. After all, the goal is to sell on site.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28