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Industrial Marketing Today
JUNE 22, 2012
The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues. From BtoB LinkedIn group ).
Industrial Marketing Today
OCTOBER 20, 2011
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Traditionally used as customer support tools by manufacturers and industrial distributors, the discussion threads were primarily text-based. How do industrial companies benefit from a community forum?
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Industrial Marketing Today
MARCH 12, 2012
Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.
Industrial Marketing Today
AUGUST 10, 2012
67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. Either that or we industrial marketers haven’t quite figured out the lead generation puzzle yet.
Industrial Marketing Today
AUGUST 3, 2010
However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Google Analytics may be all the power you need.
Industrial Marketing Today
MARCH 11, 2013
Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Visit my website for more content on industrial marketing.]. Some of the findings are consistent with their reports [.]. This is only a content summary.
Industrial Marketing Today
JUNE 15, 2010
I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?
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