Marketing Insider Group

FEBRUARY 10, 2021

When someone lands on your homepage or another primary webpage, they should understand your value proposition immediately. Your VP should be the first thing visitors see when they land on your website homepage. Skip the industry jargon. Does it include industry jargon, superlatives, or hyperbole? (It Cover the Basics.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Marketing Management 363

Webbiquity

SEPTEMBER 30, 2020

Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. What works for your brand may very well not work for another company with a different industry focus, target audience, or offer. That knowledge can help you design pages that produce the results you’re after.

Landing Pages 296

Landing Pages Effectiveness Digital Asset Management Work Management 296

Marketing Insider Group

AUGUST 10, 2021

Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design. If it’s a webpage or landing page, you’ll want your CTA above the fold (meaning, it’s visible without the visitor having to scroll down). Use colors, fonts, and imagery that draw attention.

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

Marketing Insider Group

NOVEMBER 6, 2023

Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. Landing Page Builders and Optimization Tools A compelling landing page can make all the difference.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. To evaluate copy, we extracted the written content of each landing page.

Landing Pages 145

Landing Pages Design Conversion Rate Copywriting 145

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Does including a video on your page boost your conversion rate? The number of pages using background video is also much smaller.)

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Head over to the Conversion Benchmark Report to learn more about industry benchmarks. Because he’s found a smarter way to build landing pages to turn traffic into conversions.

Landing Pages 140

Landing Pages Business Conversion Rate PPC 140

Go Beyond SEO

FEBRUARY 22, 2024

Landing page optimization and conversion tracking play a crucial role in maximizing PPC results. Accountants are operating in a highly competitive industry where online visibility is paramount. PPC allows accountants to target their audience effectively and generate qualified leads. FAQ What is PPC advertising?

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Bounce rate is the percentage of visitors who come to your landing page without visiting another page or taking action.

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Unbounce

APRIL 15, 2021

Wherever you land on this spectrum, the pandemic shake-up means that the competition you face is fiercer than ever before. The most successful businesses in your industry aren’t sitting on their hands in 2021—they’re looking for ways to give themselves an advantage in the post-COVID world and edge out their competitors.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

FunnelEnvy

JUNE 12, 2023

Even companies who’ve been in their industry for many years and have deep knowledge of their audiences have to rely on their predictions based on the trends they’ve observed in the past. The accuracy of your testing will determine how helpful your landing page data is for achieving business goals. Address the visitor directly.

Landing Pages 73

Landing Pages Design Conversion Best Practices 73

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). And this is where your landing page steps in. They’re just sitting there, waiting. Sounds familiar?

Landing Pages 145

Landing Pages Top of Funnel Conversion Rate Cost per Lead 145

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP). What is On-Page SEO? Let’s look at an update. Let’s go over some basics.

Paid Content 62

Paid Content PPC Traffic SEO 62

SmartBug Media

JULY 10, 2023

However, as in most things in digital marketing, to truly understand what a good bounce rate for your specific case is, this initial answer needs to be further examined through the lenses of: Industry Device Type Origin Source Before we dive in, let’s start with some terminology. What are good bounce rates by industry?

Landing Pages 95

Landing Pages Conversion Rate Buyer Personas Mobile Marketing 95

Unbounce

JULY 22, 2021

When it comes to building landing pages, you’re not doing it for the journey, are you? Smart Builder is our new AI-powered landing page builder that uses over 10 years of data (that’s 1.5 Build a Landing Page With the Team You Never Had. Hmm, yeah, not exactly someone with conversion rates top of mind.).

Top of Funnel 145

Top of Funnel Landing Pages Work Management Marketing Management 145

Unbounce

NOVEMBER 14, 2021

One popular lead generation method is using a lead capture landing page. These pages offer your audience something like a resource or newsletter in exchange for their contact info. Lead capture landing pages give you the chance to offer early information or access to upcoming products in return for an email.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. New to landing pages?

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

ClickDimensions

MARCH 14, 2023

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. Page Contents What is Marketing Automation? Manufacturing has changed considerably within the last 3-5 years. What are forms?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” This includes logos, landing page variations, and notification bars. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Top Rank Marketing

APRIL 8, 2024

Julia McCoy, Search Engine Land 5 key practical benefits of a content audit #1. Content audits play a big role here as well, improving your visibility in search by making your site and its pages easier for engines to find, understand, categorize, and contextualize. Simplify and improve your site’s user experience.

Lead Scoring 92

Lead Scoring Lead Ranking Paid Search Agency Content 92

Unbounce

NOVEMBER 18, 2021

Raise Craze swim against their industry current. It’s normally the reason why our customers land on us—because they’re looking for something different and, frankly, something meaningful,” Claire says. In our industry (and I’m sure others as well!), Lean on Landing Pages. Know What Sets You Apart.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. Here’s a product page example from Lululemon : 3.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Stevens & Tate

NOVEMBER 13, 2022

Leveraging video by making them personable, relatable, authentic, and unique to your brand helps build brand awareness and rapport in your industry. Optimized Landing Pages. Landing pages are where your online prospects “land” after reading through your content. Retargeting.

Creativity 112

Creativity Top of Funnel Planning Marketing Automation Services 112

Martech

NOVEMBER 6, 2023

Target specific industries : Broad targeting can be ineffective. Compare this: Adjust technical settings Ensure deliverability : Without the right domain setup, you risk not only low security but also diminished trustworthiness, making your email more prone to landing in spam. Move into verticals. Create versatile marketing content.

Outreach 120

Outreach Email Marketing Optimization Lead Scoring 120

Heinz Marketing

FEBRUARY 24, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Are your landing pages sticky enough? As a crucial part of the larger marketing campaign, a “sticky” or well-engineered landing page keeps your viewer there long enough to complete the desired call-to action (CTA).

Landing Pages 87

Landing Pages Ad Building Mobile Marketing User-Generated Content 87

Unbounce

JANUARY 13, 2022

Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. of landing pages had more than 500 words of copy. So get a step ahead. That’s a lot to read!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. How to Tailor Your Landing Page to TOFU Customers. Well, that settles it. Stay away from jargon.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. In some industries, conversion rates are as low as 1-2%. Far from it. Ignore them at your own peril.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. Top-notch imagery.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Unbounce

NOVEMBER 20, 2021

Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages. Once you understand what makes your audience’s areas unique, you can personalize your landing page content accordingly. What Geographic Data Can You Use to Segment Your Landing Page Audience?

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

seo.co

APRIL 26, 2023

Are you finding your conversions aren’t as high as the industry average? When you bring on a CRO agency, you are working with a team of skilled, proven veterans of the industry. These are usually professionals who have spent many years optimizing conversion rates for their clients in all industries. Why Use A CRO Agency?

Paid Search Agency 97

Paid Search Agency Advertising Agencies Ad Agencies Multivariate analysis 97

FunnelEnvy

OCTOBER 3, 2022

A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing.

Landing Pages 78

Landing Pages Trends B2B Marketing Marketing Automation Services 78

Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. And you need that trust for your brand to get a solid foundation in your industry. What is Brand Awareness?

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

Unbounce

MAY 29, 2020

Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. After all your optimization efforts, your landing pages now convert at 3.57%. Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? Doubt settles in.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145