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A Knowledge Base: The Sales Enablement Tool Your Business Needs

Benchmark Email

A strong knowledge base tells your customers, your industry, and the search engines that you’re an authority in your field. It’s also especially useful in regards to sales enablement.

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A Knowledge Base: The Sales Enablement Tool Your Business Needs

BenchmarkONE

A strong knowledge base tells your customers, your industry, and the search engines that you’re an authority in your field. While it might be time-intensive, putting together a knowledge base article on a topic related to the product or service you offer allows your sales team to do their jobs more efficiently.

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Using Industry Research to Fuel Category Leadership

Heinz Marketing

In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How do I get started?

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Why Content Curation is Essential for Service Based Industries

Scoop.it

If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. Let’s take a closer look at why content curation is essential for service-based industries. Why is content curation important for service-based industries?

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4 Industries That Are Thriving (and Ramping up Content Marketing) Post-COVID

ClearVoice

Millions have been laid off as a result of COVID-19, and certain industries are not coming back any time soon. But other industries — or niches within bigger industries — are thriving like never before. 4 industries that have major content marketing potential. 4 industries that have major content marketing potential.

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5 Ways to Revolutionize Your CX Strategy with AI

Marketing Insider Group

This is particularly the case in the industrial economy, but it also continues to increase in the professional services world. There are already countless examples of this in consumer-facing industries. Use Natural Language Search & Generative AI in Your Knowledge Base Natural language processing has been around for many years.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. Lastly, integrated complaint management software and searchable knowledge bases will ensure your agents have all the customer information they need in one central place.