Webbiquity

NOVEMBER 2, 2021

Is your industry or field of interest highly visual, like photography or fitness? If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn. You’ll probably be interested in the same topics as they are, and you’ve just expanded your network.

Social Media 325

Social Media Tips Media Network Marketing 325

Act-On

DECEMBER 9, 2023

For example, financial services marketers aren’t all at the same point in their buyer’s journey and aren’t all interested in the same things. A financial services marketer interested in email marketing isn’t likely to open an email on social media marketing. You don’t necessarily need programs for every persona type and industry.

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Go Beyond SEO

APRIL 18, 2024

Remarketing techniques can help you reach out to potential customers who have shown interest but haven’t converted yet. They understand the industry well and make your ads work. Remarketing Techniques Remarketing helps you connect again with interested but unconverted visitors. Their skills will help you get great results.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Martech

APRIL 16, 2024

Despite inflation fears, interest rates at record highs, and continuing global unrest, the U.S. digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%.

Advertisements 105

Advertisements Advertising Paid Search Agency Privacy 105

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Identify which metrics ladder back up to business/marketing metrics and research industry benchmarks Testing & Optimization – Understand the goals you want to create and choose a desired experimentation to test and learn.

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. We must always serve the best interests of consumers. They are collecting an array of consumer data points to enable robust profiles, including contact info, device signals, transactions, content consumption, location, demographics and interests.

Paid Search Agency 56

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 56

Martech

APRIL 2, 2024

Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Like other social media sites, LinkedIn attracts professionals from various industries. Quality content, engagement rate, value alignment and industry expertise. It makes sense. The difference?

B2B Marketing 123

B2B Marketing B2B Planning B2B Thought Leadership 123

Sprout Social

APRIL 16, 2024

Smaller brands and businesses in crowded industries can benefit from a variety of social listening applications—you just have to think beyond brand health. Plus, they can provide intel on where your brand fits within the interests, concerns and behaviors of your target audience. Here’s why that doesn’t work.

Keywords 95

Keywords Template Analysis Barriers 95

Martech

MARCH 8, 2024

The marketing industry is in an interesting position when it comes to women in the workforce. For International Women’s Day, let’s try to figure out where woman are making gains in an industry they dominate but are historically not equal when it comes to pay. Women hold 51% of the jobs in U.K.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Ad Agencies CMO 115

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

The Lead Agency

FEBRUARY 12, 2023

If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in. Posting blogs that explore interesting and insightful topics positions you as an industry expert and trusted source of information. Company news Did you recently win a business award?

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Sprout Social

JANUARY 24, 2024

This makes it easier for users to find and engage with topics they’re interested in. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics. Adding hashtags to your page helps it pop up in relevant search results.

Linkedin 112

Linkedin Trends Eye-Tracking Marketing Agencies 1 112

SmartBrief - Marketing

MARCH 10, 2024

The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline. Segmentation also can include indicated interest in topics as well as past website or newsletter behavior.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Martech

FEBRUARY 28, 2024

At its core, lead generation should be about bringing people who are interested in your solution, your category or the pain point you solve — in that order. Category interest — Middle of the funnel (MOFU). Category interest — Middle of the funnel (MOFU). Pain point interest — Top of the funnel (TOFU).

Lead Gen 139

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 139

illumin

JANUARY 9, 2024

Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. Retail has been resilient this past year, holding on to revenue when so many other industries were at best seeing a halt in growth and a worst experienced a decline.

Top of Funnel 102

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 102

Martech

FEBRUARY 27, 2024

Campaigns featuring genuine influencer endorsements see a marked uplift in consumer interest and sales, underscoring the direct impact of influencer collaborations on a brand’s bottom line. Start by analyzing your audience’s demographics, interests and online behavior to understand whom they follow and engage with.

Advertising Agencies 118

Advertising Agencies Brand Identity Branding Marketing & Strategy 118

Top Rank Marketing

MARCH 20, 2024

Do you think your audience is interested in your brand live tweeting industry events and news? Do they follow industry hashtags and contribute to ongoing discussions? If your audience isn’t engaged with ongoing news and events in your industry, however, this may not be a reason to stick around.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Contently

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Trade Press Services

MARCH 4, 2024

“Writing about the news of the day might get your signal boosted to a larger audience,” writes Bill Sherman, COO of Thought Leadership Leverage , “but remember, it won’t do you any good unless that audience will be interested in, buy, and use your content. Current and Trending Content Evergreen content is a powerful long-term asset.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. See Content Preferences of Engineers and Industrial Buyers ). It will also recommend when it may make economic sense to outsource at least some of the work. What pain points do you address?

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. It’s about demonstrating your expertise by providing helpful and interesting takes on the subject matter. Industry-specific videos.

Thought Leadership 132

Thought Leadership Work Management Marketing Management Opinions 132

Buffer

JANUARY 3, 2023

When you go to the feed of your home page on LinkedIn, you will see content relevant to your professional interests, like conversations from your network and people you follow. There are also companies you follow, sponsored content, and other posts that we believe you may be interested in. How often should I post on LinkedIn?

Linkedin 125

Linkedin Ad Frequency Webinar Metrics Distribution 125

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. is essential before these collaborative campaign tactics can be effective.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. Image: IAB. Why we care.

Advertising Agencies 108

Advertising Agencies Planning Mobile Advertising Budget Programs 108

Top Rank Marketing

JANUARY 15, 2024

Expert influencers are the industry leaders and thought leaders who shape opinions and trends within your field. In essence, the ideal influencer should not only have a considerable reach but also an audience that is genuinely interested in your brand’s domain, ensuring that your message is heard by the right people.

B2B Thought Leadership 115

B2B Thought Leadership B2B Thought Leadership B2B Marketing 115

Top Rank Marketing

DECEMBER 1, 2023

Penn @cspenn Alli Berry @AlliBerry3 Dusty DiMercurio @dustycd Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Top Rank Marketing

NOVEMBER 10, 2023

Bureau Of Labor Statistics data of interest to B2B marketers. Thank you for taking the time to join us for this week’s Elevate B2B Marketing News, and please return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Inbox Insight

OCTOBER 19, 2023

Reading time: 5 minutes Decoding demand generation If you’re wondering what is demand generation , often abbreviated as demand gen, it is a multifaceted marketing strategy aimed at sparking interest in your business’s offerings. High-quality, relevant content helps establish your brand voice and authority in your industry.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Martech

NOVEMBER 28, 2023

Personalizing digital user experiences When Regpack, a versatile payment and registration solution for service industries, recognized the need to transcend generic marketing approaches, they collaborated with Webeo, specialists in B2B website personalization. The results were nothing short of spectacular — a 565% increase in site conversion.

Marketing AI 100

Marketing AI Paid Search Agency Loyalty eCommerce 100

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Hosting Webinars and Events: Hosting webinars, workshops, or virtual events tailored to your audience’s interests is a highly effective lead generation tool on LinkedIn.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Oktopost

SEPTEMBER 12, 2023

Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. This includes insights into your prospects’ browsing habits and location, as well as a broader view of industry trends, competitor analysis, and market interests.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124