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InsideView + Demandbase: Creating a Data Powerhouse for Go-To-Market Impact

Engagio

Today is a huge day for InsideView, and for the Sales and Marketing technology sector. Fifteen years ago, we founded InsideView with the idea that smarter sellers close more deals. As an InsideView customer, you will have access to the new suite to: Design and orchestrate your entire buyer journey across marketing and sales.

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A Big (Data) Day for B2B

Engagio

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. Both InsideView and DemandMatrix have amazing cultures and are demonstrable leaders in key areas.

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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

InsideView released its “Unlocking Revenue Performance in the New Normal” eBook, and 53% of marketers and sales professionals believe that insights into B2B customers will become clearer over the next year by shifting the focus to data integrity. The Need for More Accurate Marketing Data.

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Only 32% of B2B Marketers Successfully Collaborate with Sales on Content

KoMarketing Associates

InsideView released its “Unlocking Revenue Performance in the New Normal” eBook, and data indicated that 54% of marketing and sales professionals believe that marketing and sales operations will merge into one revenue operations team within the next 12 months. The Intersection of Sales and Marketing Teams.

B2B Sales 165
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Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

InsideView recently published its “Unlocking Revenue Performance in the New Normal” eBook, and research suggested that most marketing and sales professionals (54%) believe that marketing and sales operations will merge into one revenue operations team within the next year.

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New Beginnings: DemandMatrix + Demandbase

Engagio

Together with DemandBase, Engagio, Insideview, and DemandMatrix, our customers will have the most comprehensive GTM solution in the market. Data Integrity (InsideView): The ability to continuously clean, monitor, and unify your data with the most reliable, up-to-date information.

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Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

Although sales and marketing are now working closer together, previous research indicates that there are still roadblocks keeping them from establishing a seamless relationship.