Webbiquity

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Webbiquity

AUGUST 8, 2011

Twitter, YouTube videos, text messaging…there’s no question attention spans are short. To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely. In a particular industry or set of industry segments? Who are you?

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

Webbiquity

MAY 17, 2016

Users can add checklists, labels, and due dates, and project information is kept in sync across devices. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Don’t want to follow Twitterers who aren’t following you? Create video emails? JustUnfollow. twebevent.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Google, Yahoo and Bing aren’t the only places people go to look for information.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Webbiquity

MARCH 24, 2010

Generate interest with fans and friends by talking about topics related to your industry then link to your articles on your fan page. Twitter - Similar to Facebook, Twitter allows you to market your articles automatically and in real time. YouTube - What do videos have to do with article marketing? Seed this on Newsvine.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

OCTOBER 4, 2013

For many small to midsized businesses (SMBs), the biggest problem with GA is that it provides too much information. Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

For many small to midsized businesses (SMBs), the biggest problem with GA is that it provides too much information. Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Also, keep in mind that search is no longer just Google.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Also, keep in mind that search is no longer just Google.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

JULY 8, 2013

But while it’s an intriguing technology with some fascinating potential applications, Google Glass is likely to, if perhaps not quite fail, then succeed only as a niche product—not like the broad consumer applications Google loves (search, AdWords, Android, YouTube, etc.). The reasons aren’t as simple as some have suggested.

Google 100

Google Burn Rate Adwords Display 100

Webbiquity

MARCH 30, 2012

do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). YouTube metrics (total videos uploaded, subscribers, video views, recency of last update).

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Webbiquity

MAY 10, 2011

From time to time, write “teaser&# posts informing readers of what content they are missing, but could be getting, as a newsletter subscriber. Link to product information from within your blog posts. Build your email subscriber list. Feature a newsletter signup box prominently near the upper-right corner of your blog.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. The solution?

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

JULY 9, 2019

Video is becoming a must for content marketing across industries. They combine informational and educational content, and follow a traditional narrative arc: there’s an issue and a solution to get to the happy ending. They reflect your brand through colors, logo, and company name, but they aren’t trying to sell, just inform.

Top of Funnel 278

Top of Funnel Video Marketing FAQ Planning 278

Webbiquity

AUGUST 8, 2023

Younger and older buyers alike ranked Facebook and Instagram among their top channels, and both groups ranked Twitter at #5. However, 18% of older buyers viewed YouTube as an important channels, while 13% of younger buyers rated TikTok (which no one should ever use ) among their top five.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Webbiquity

SEPTEMBER 19, 2023

Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on). As noted, LinkedIn pre-fills basic information. based on size or industry); the wrong people (e.g., Nearly 200 million are in the U.S.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

NOVEMBER 20, 2018

Statistics show that digital marketing is one of the fastest growing industries. Make sure your site architecture is simple and user-friendly, allowing your visitors to easily find the desired information. Avoid using complex industry terms that may discourage prospective employees and make them think they’re not qualified for the job.

Paid Search Agency 226

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 226

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

JANUARY 26, 2021

There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR). Earned media (industry press, analysts, associations, partners, vertical sites, influencers). Shared (social) media.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

OCTOBER 16, 2012

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) The average Fortune 100 company is mentioned nearly 56,000 times per month On Twitter.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. How can I get more retweets?

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 8 Twitter Facts and Stats. Shareaholic ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

MARCH 26, 2012

Rand Fishkin recently devoted 1,700 words to the topic of conversations about the industry’s nomenclature and inspired nearly 170 comments, all with no mention of WPO. because it is unique, inspirational or entertaining) and encourage sharing on networks like Facebook and Twitter. The New Breed of B2B Buyer by Chaotic Flow.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Webbiquity

MAY 23, 2017

Quoting Mark DiCristina, Senior Director of Brand Marketing at MailChimp, “We used mispronunciation as a creative device to inspire all kinds of different executions, knowing that people would be curious about what they were seeing and search for more information. Talk about turning a negative into a positive!

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Webbiquity

JANUARY 10, 2010

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? 8 Excellent Tools to Extract Insights from Twitter Streams by Social Media Today. by HubSpot. What’s In Your Social Media Toolkit?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 12, 2010

What: what type of information will you use to attract a social media following? There is a risk of over-doing things, particularly on Twitter , but as long as your focus is on adding value rather than self-promotion, few followers are likely to complain. In b2c, contests, games, apps and coupons are popular content.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 21, 2014

Moneka Khurana compiles b2b best practices and tips from Dell and Cisco, demonstrating how different types of information (e.g., brand information vs. market trends) lend themselves to different content formats, and a six-step approach to building a robust social media presence. YouTube Marketing Guides and Tips.

Social Media 100

Social Media Social Marketing Tips Media 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 12, 2011

Expand Your Social Media Mix: Twitter Alone is Not Enough by Web Strategy by Jeremiah Owyang. ** 5 STARS. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media and Online Video.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

SEPTEMBER 30, 2010

YouTube, SlideShare, Flickr, etc.). Twitter, identi.ca, Jaiku, etc.). Share this information with employees. Position the company as an industry thought leader? Rules may include: • Never disclose information that is proprietary, private or commercially sensitive. LinkedIn, Facebook, Plaxo, Hi5, etc.).

Social Media 100

Social Media Media Guidelines Digg 100