| | Industry + Information + Twitter + Youtube | 303 articles |
| Page 1 of 4 | Previous | Next | INDUSTRIAL MARKETING TODAY DECEMBER 15, 2011 2012 Content Marketing Trends for Manufacturers and Industrial Companies In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Even though the content marketing adoption rate for these companies is at an impressive 83%, I am surprised that it is even that high; the Manufacturing/ Processing industry (as defined in the report) is dead last among the six industries studied. | WEBBIQUITY OCTOBER 5, 2010 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats. | | | | | | | PAUL GILLIN AUGUST 26, 2011 Social Marketing Wisdom from the Insurance Industry – Really I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety. I couldn’t drink it.” | PWB MARKETING BLOG SEPTEMBER 16, 2011 21 Things to Know When Pricing a B2B Website B2B buyers after all don’t buy expensive industrial products and services by clicking a link ( eBay’s Business and Industrial category is a notable exception). Do you need to collect contact information from site visitors to store in a database? Do you need to integrate social services such as YouTube, Facebook, Twitter, Google Maps, Flickr, etc.? | INDUSTRIAL MARKETING TODAY MAY 26, 2010 Deconstructing the Four Stages of the Industrial Buy Cycle The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through. Sounds simple, right? There are plenty of charts and graphs too. | WEBBIQUITY SEPTEMBER 10, 2012 The Top #Nifty50 Women in Technology on Twitter for 2012 A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. sacevero. | | | | | | | | | -
WEBBIQUITY | MONDAY, JANUARY 31, 2011 Best Twitter Guides, Tips and Tools of 2010 Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. What types of information are worth sharing, beyond blog posts? Which companies are really succeeding on Twitter, and how are they doing it? What’s a Twitter chat, and how do I participate in one? Which are the most helpful third-party tools for Twitter? MORE >> -
WEBBIQUITY | TUESDAY, OCTOBER 16, 2012 87 More Vital Social Media Marketing Facts and Stats for 2012 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Twitter Facts. But 3.1 MORE >> -
WEBBIQUITY | MONDAY, SEPTEMBER 10, 2012 The Top #Nifty50 Women in Technology on Twitter for 2012 A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. She’s a rock star on Twitter and also speaks French. MORE >> -
Creating a content marketing plan — without any content Twitter. In this separate post , I’ve provided some helpful ideas on building a targeted audience through Twitter. It makes no sense to work on micro-content on Twitter if you have nobody listening! 1) Create a habit of sharing — When you read something that interests you, share it on Twitter. Adding your comment to relevant YouTube viral videos can create impressions with thousands of people who are interested in a related topic. This can be an extremely complicated, time-consuming and expensive proposition! LinkedIn forums. Comments. Tweet This! MORE >> -
BIZNOLOGY | WEDNESDAY, FEBRUARY 29, 2012 Five Ways to “Get Real” With B-to-B Social Media You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. If you want to be seen as a thought leader in your industry, or a trusted advisor to businesses trying to solve problems, then it’s all about content. Or publish an informative blog and promote it via Twitter and LinkedIn micro posts. Editorially, the tone should be informative, not sales-y. What should I be doing,” they ask. MORE >>
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- The End of ‘Social Media’ PAUL GILLIN | THURSDAY, DECEMBER 16, 2010
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