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2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Even though the content marketing adoption rate for these companies is at an impressive 83%, I am surprised that it is even that high; the Manufacturing/ Processing industry (as defined in the report) is dead last among the six industries studied.

An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media

Haley Marketing

Most importantly, I’ve seen the staffing industry shift. More importantly, the staffing industry IS catching on. Let’s be honest the staffing industry NEEDS social media. If you are truly in business to help put honest, qualified people to work.then platforms like Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Snapchat are where you should establish your voice.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

It's All About Revenue

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond! To YouTube and Beyond! Use video assets in email campaigns. Spice up a blog post.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! If this doesn’t describe the situation in your industry, it probably will. How does the fashion industry get its “content” viewed? Here’s a company that thinks like the fashion industry: Taco Bell. Streaming video + YouTube + Blog + Slideshare.

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The Top #Nifty50 Women in Technology on Twitter for 2012


A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. sacevero.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]


Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. According to QuickSprout , linking to YouTube videos results in a 75% higher share rate. Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

focus on Twitter. have 20 ideas for you … all starting with Twitter. Why Twitter? Whether you’re building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Look on your Twitter profile. Mining Twitter Lists.

The Top #Nifty50 Women in Technology on Twitter for 2012


A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. sacevero.

6 Strategies to Make Your A/E/C Industry Conference Experience "Social"


Conferences are a common venue for architecture, engineering and construction firms to network, stay up to date on industry knowledge and build a presence within the industry "community." " Facebook, Twitter and LinkedIn that is. For Twitter, be sure to identify the official hashtag of the event ahead of time and use it in any applicable tweets. Blog it.

How to Produce Flawless Audio Interviews With Industry Experts


While interviewing your industry’s top experts can pay off big in terms of viewer interest and social shares, getting these gurus to commit can be difficult, if not impossible. Instead, it would be much better to say, “I have an audience of 5,000 highly-engaged YouTube subscribers and 15,000 Twitter followers, and I’d be happy to promote your interview and your product to them.”.

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week


Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers. This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. Learn more about Twitter Amplify at The Next Web.

87 More Vital Social Media Marketing Facts and Stats for 2012


48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Pingdom ). 9.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats.

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15 Must-Follow Social Media Experts on Twitter


If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Twitter offers a peek into the minds of industry leaders, allowing you to see what they are reading, sharing, and thinking about any topic, at any given time. Jay Baer’s Twitter header image declares “Content is fire.

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25 ideas for your social media network strategy

grow - Practical Marketing Solutions

focus on Twitter. have 25 ideas for you … all starting with Twitter. Why Twitter? Whether you are building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Look on your Twitter profile. 10)    Twitter Chats.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  Today, Twitter posts 50 million tweets per day.

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20 More of the Best Social Media Marketing Guides and Tips of 2013


Moneka Khurana compiles b2b best practices and tips from Dell and Cisco, demonstrating how different types of information (e.g., brand information vs. market trends) lend themselves to different content formats, and a six-step approach to building a robust social media presence. YouTube Marketing Guides and Tips. Best Social Media Marketing Guides and Tips. by Pitch Magazine.

Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference

WindMill Networking

Author information. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference by Neal Schaffer - Maximize Social Business. Today will witness the 2nd Social Tools Summit, a 2-day event which will be at the Fairmont Hotel in San Francisco. Available online through streaming video (see the end of this post for a special offer), you can also follow the hashtag #SocialTools15 today and tomorrow to glean insight into the knowledge that will be […]. Neal Schaffer.

Five Ways to “Get Real” With B-to-B Social Media


You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Social media can help you differentiate your company from your competition.   If you want to be seen as a thought leader in your industry, or a trusted advisor to businesses trying to solve problems, then it’s all about content.  dedicated landing page that captures the respondent’s contact information. Image by Getty Images via @daylife.

35 Stupendous Social Networking Facts and Stats


Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr,, the term is nearly synonymous to many for the big social networks. The most popular type of content is industry insights. • … while Pinterest means shopping.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Ways to Find Legal Music for Your YouTube Videos by Mashable.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

The Nifty50 Men of Twitter. Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. And I also strongly suggest you check out the Nifty50 Women of Twitter too. Cheryl.

This Week in Content Marketing: Google Lays Down Pop Over Punishment

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We also ask a trick question about the future of bad advertising and discuss whether or not YouTube’s new Backstage service will give it a hall pass to play with the big boys. As reported in Ars Technica , Google wants search results to favor sites that have the best information and the least annoying advertisements that cover up that information. This week’s show.

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The Time is NOW for Social Media in the Hospitality Industry

WindMill Networking

The hospitality industry in particular has an enormous opportunity to market in innovative ways via tools like Twitter, Facebook, YouTube, blogging, mobile-based initiatives and more. The industry traditionally consists of lodging, restaurants, theme parks, transportation and other entities related to the tourism space. Location-Based Loyalty. Everyone is a Reviewer.

An End to B2B Social Media Madness

Marketing Craftmanship

Forget Facebook, Twitter and Google+. In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively. Blog Correctly, or Don’t Have One.

10 Things Seth Godin Taught Me about Social Media Marketing

WindMill Networking

What have I learned from Seth Godin’s blog posts which, like Twitter, are so short and concise yet full of such deep insight?  I went through my favorite blog posts from Seth over the last 12 months and chose those which I felt were gems in this respect. Anil Dash has discovered that having ten times as many Twitter followers generates approximately zero times as much value.

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety. With 1.3

How to Build the Ultimate Online Newsroom


And there was the constant balancing act: include too much information, and nothing will get read (it will seem overwhelming). Combining rich content with careful organization and search capabilities,  they enable PR pros to provide the media, analysts and bloggers with a vast amount of information without seeming overwhelming. by TomPick and guest blogger Maria Verven.

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

Creating an experience worth sharing Companies hoping to make a connection with their customers have long looked to social media as a quick way to connect and inform. As Denny’s has proven through their use of  Twitter , Tumblr , YouTube , and other channels, breakfast can be a surprisingly compelling topic. Find Kerry on  Google+  and  Twitter. See what they did there?)

Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week


Twitter Testing a New Look for Threaded Conversations, From Mashable. This week, Twitter started testing a new look on its website for messages and replies. In a post from Mashable, some users shared screenshots illustrating the new look on their Twitter feeds. As far as we know, Twitter should be slowly rolling out the UI update to users. You''re smart. Enjoy! YOUTU.

The hurdles to truly “social” video experiences

grow - Practical Marketing Solutions

Can you click on items within the video to get more information? The industry has not pushed for innovation in terms of user experience because, much like print media five years ago, the overarching trend shows an increased consumption of the core product. This can mean higher margins for the industry but can only be realized when a change in direction of the company occurs.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through. Sounds simple, right? There are plenty of charts and graphs too.

B2B Video Content Marketing on Youtube

delicious b2bmarketing

@RBeale on Twitter Ryan Beale on Facebook RSS Feed Ryan Beales Email Home About Contact Comment Policy Buy Thesis PPC SEO Social Media Marketing Subscribe Today Internet Marketing, Sales & Sports | Ryan Beale Why B2B Marketers Should Consider Adding Video Content on Youtube by rbeale on May 18, 2010 · View Comments in Internet Marketing Spread it! Try it today!

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Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

Perhaps your blog post uses a YouTube video to illustrate a key point. Email marketing, keyword phrase targeting , and other strategies can help you target a tailored message with laser precision to, say, the CIOs of the hundred largest businesses in your industry. On Twitter and LinkedIn?  Any Industry C-Suite Topics Online MarketingDefining Online Marketing. Figure 1.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Twitter Stats. Earnest Agency ). 4.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Thanks for sharing! Resources

The FTC Cracks Down on Warner Bros. and PewDiePie’s Shady Influencer Marketing… Sort Of


With 46 million YouTube subscribers, PewDiePie is arguably the most powerful individual force in the gaming industry. His channel is the largest on YouTube by a large margin: The closest, HolaSoyGerman, has 28 million subscribers. did back in 2014 when it paid PewDiePie, along with other famous YouTubers, to play Middle Earth: Shadow of Mordor. The problem? ” 3.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? Kim found creativity scores had been steadily rising, just like IQ scores, until 1990. Resource

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Does Your Social Media Department Have a Content Czar?

WindMill Networking

This is especially true for B2B (business-to-business) companies who’s customers are looking for more and more information and have less time to call on a company for an explanation by an engineer or sales associate. Resourceful information.  Don’t know what information to share on social websites?  YouTube videos. What can businesses share in social media?

21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

B2B buyers after all don’t buy expensive industrial products and services by clicking a link ( eBay’s Business and Industrial category is a notable exception). Do you need to collect contact information from site visitors to store in a database? Do you need to integrate social services such as YouTube, Facebook, Twitter, Google Maps, Flickr, etc.?

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