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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

Industries such as airlines, hospitality, events, manufacturing, etc. The canceling of live events will hurt the travel and hospitality industry, and harm local businesses. During the early outbreak, it's difficult to communicate the correct information because new data and events might make the present practices obsolete.

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How to build a better business with B2B social listening

Sprout Social

Meanwhile, there’s arguably no better place to conduct competitive analysis and track industry trends. For example, Skype recently reintroduced its “Away” status feature which resulted in a flurry of different responses from followers. There’s so much information to sift through and plenty of networks to cover. The takeaway?

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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

” Strong Momentum for Vidyard and the Video Marketing Industry The Series B funding follows a momentous year for video marketing that saw hundreds of new businesses turn to Vidyard, including Act-On, Cetera Financial Group, Deltek, Dynatrace, Fiberlink – an IBM company, Honeywell, Intralinks, Square and Taulia.

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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

Strong Momentum for Vidyard and the Video Marketing Industry The Series B funding follows a momentous year for video marketing that saw hundreds of new businesses turn to Vidyard, including Act-On, Cetera Financial Group, Deltek, Dynatrace, Fiberlink – an IBM company, Honeywell, Intralinks, Square and Taulia.

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16 Business Tips You Need to Read

Hubspot

Read about your industry and profession. For example, World Wildlife Fund’s branding on social media is consistent across their website , Twitter , and Instagram. Image Source: Twitter. The hashtags in WWF’s Twitter bio really show how the nonprofit uses Twitter to expand engagement and reach. Host team trainings.

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How to Produce Flawless Audio Interviews With Industry Experts

Hubspot

Instead, it would be much better to say, “I have an audience of 5,000 highly-engaged YouTube subscribers and 15,000 Twitter followers, and I’d be happy to promote your interview and your product to them.”. A much stronger approach is to lead with the value you bring to the table. Ask for referrals.

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Top 10 Marketing Techniques for Professional Services

Hinge Marketing

In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. Key online techniques include a firm’s website, ongoing search engine optimization efforts, and industry webinars.

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