ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Valasys

APRIL 8, 2024

To discover tips from industry leaders on maximizing event tech, we’ve consulted experts who excel at leveraging technology to deliver events. With a range of options on the market, it can be daunting to make an informed decision.

Marketing Automation Services 40

Marketing Automation Services Optimization Marketing Management Marketing & Strategy 40

Sprout Social

AUGUST 17, 2022

For example, a competitor call-out presents an opportunity for your brand to intervene. Specifically, the platform highlights common complaints within any given industry through sentiment analysis. In short, Awario can identify specific instances of people asking for recommendations for a particular industry. The problem?

Social Media 125

Social Media Tools Campaigns Media 125

Salesforce Marketing Cloud

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. Start now Here’s everything you wanted to know about the Fourth Industrial Revolution (but were afraid to ask).

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. Litmus Live presenters come from every facet of email marketing—including email designers, developers, marketing strategists and leaders, senior marketing leadership, and consultants.

Marketing Proposals 88

Marketing Proposals Work Management Deliverability Thought Leadership 88

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Just stop doing that.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. We hope you agree. Salesforce’s State of Marketing.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Stevens & Tate

OCTOBER 3, 2022

However, now that advertisers have access to significant amounts of data, including personal customer information as well as audience behaviors, creative decisions are being informed by their data. Information like what they’ve purchased and when they purchased it will be very helpful in being able to reach your audience as well.

Advertising Agencies 116

Advertising Agencies Creativity Advertisements Advertising 116

Marketing Insider Group

APRIL 15, 2024

The demand for B2B creators is growing because they create content engaging, informative content that meets the specific needs of businesses, changing the way businesses share information. They know that B2B decision-makers are looking for content that’s not only informative, but also engaging and relevant.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Seismic

SEPTEMBER 22, 2021

I want to create targeted messaging to show the value of a webinar to customers across different industries. LiveDocs reliably save time and energy across marketing teams while providing sales an easy way to customize specific information. Does the document customize specific sales or customer information?

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Heinz Marketing

OCTOBER 1, 2022

Mapping the Unknown – The Ten Steps to Map Any Industry. In this blog post, Steve Blank provides a helpful framework for efficiently mapping a new, unfamiliar industry. Comprised of small, information-based activities, these tips are helpful for anyone looking to invest in or understand a specific industry.

Contingency Planning 55

Contingency Planning Lead Ranking Demand Generation Agencies B2B 55

Savanta

AUGUST 9, 2017

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. And you know what, it’s amazingly easy to secure the inside track.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Savanta

AUGUST 9, 2017

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. And you know what, it’s amazingly easy to secure the inside track.

Research 120

Research B2B Eye-Tracking B2B Sales 120

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Most companies and presenters love to talk about themselves.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. B2B Fusion has developed industry award-wining ABM experiences for its clients. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? So intent-data information could be used to help with personalization.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Conversica

APRIL 28, 2021

Seeing how successful this was in accelerating deals, Conversica has since expanded the use cases for its Conversational AI technology to assist revenue-generating teams across industries. Website chat helps connect website visitors with the information they seek. These voice-activated assistants are used for a variety of purposes.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Scoop.it

OCTOBER 27, 2022

Let’s take a closer look at why content curation is essential for service-based industries. Why is content curation important for service-based industries? In this section, we’re pulling back the curtain on content curation and discovering why it’s important for service-based industries. Let’s take a look.

Curation 86

Curation Work Management Marketing Management Service 86

ClearVoice

JUNE 7, 2023

While businesses from almost any sector can benefit from having a strong local SEO strategy, certain industries stand to benefit more than others. Google’s local search results can present important business information, like your phone number and an exact address. Which industries should prioritize local SEO?

SEO 52

SEO Advertising Agencies Ideal Customer Profiles Keywords 52

Kaon

DECEMBER 15, 2015

Those opening seconds are critical in holding the attention of your customers; therefore, your sales presentation needs to be compelling and relevant to each unique audience. No matter what the industry, e.g. telecom, medical, scientific, industrial, etc., Uniform messaging and branding across the organisation.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Marketing Insider Group

JULY 29, 2021

Here are the ideas we’ll cover: Interactive Presentations. Interactive Presentations. Make “wow” presentations by creating interactive slides with animations, videos , and other design elements. In each room, participants take turns presenting a problem so others can brainstorm and suggest solutions. Fireside Chats.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

Only B2B

NOVEMBER 23, 2020

After our research and curation, we came up with trends that are predicted to be the future of B2B lead generation industry. . This is predicted by many researchers, the B2B industry will demand more for quality leads. Bots are fed with frequently asked questions and they have the conversation with precise information and data.

Marketing AI 117

Marketing AI Lead Generation Lead Ranking Trends 117

Delivra

JANUARY 29, 2021

During all of this upheaval, email became an important communication channel in order to provide COVID-19 information and content—and of course, transaction details. The post 2021 Global Email Benchmarks Presented By Campaign Monitor appeared first on Delivra. the year before. To download the full 2021 Benchmarks Report, click here.

Advertising Benchmark 52

Advertising Benchmark Campaigns Open Rate Click Rate 52

Martech Advisor

OCTOBER 30, 2019

Changing the way you think about presenting and fixing a few bad habits will allow you to connect with your audience in a way you haven't before, writes, Nancy Duarte, CEO, Duarte, Inc. Presentations have come a long way in the last decade. This created a mindset that being an average presenter was all you needed to aspire to.

Peer-to-peer 51

Peer-to-peer Content Broadcasting Conference 51

Marketing Insider Group

JANUARY 2, 2024

Therefore, B2B SEO must align content and keyword strategies with the stages of this elongated buying cycle, nurturing leads through informational, consideration, and decision-making phases. They aim to generate qualified leads and establish credibility, trust, and authority within the industry. Content tailored for B2B audiences.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

SpotMe Blog

NOVEMBER 29, 2022

Event compliance is a number one priority in the pharma industry. The pharma industry is unlike any other because its products and knowledge can prolong and save people’s lives. When the pandemic hit, most industries had already dipped their toes into virtual events. The pharma industry? What is pharma event compliance?

Privacy Policies 52

Privacy Policies Work Management Terms and Conditions Rules 52

Outbrain

FEBRUARY 15, 2023

I recently attended IAB ALM & AdExchanger Industry Preview, two very important events allowing an open exchange about the challenges and opportunities we’re seeing in the digital advertising industry. The industry has put a spotlight on the role of funding free press as a fundamental part of our democracy.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Martech Advisor

JANUARY 29, 2020

The global airline industry is growing at a lighting pace with nearly 8.2 In 2018, the airline industry managed some 4.4 But as we step into the fourth industrial revolution –Artificial Intelligence, air travel could soon become the most rewarding experience, even for economy class travelers. billion by 2037.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

ClickZ

JUNE 12, 2020

Artificial intelligence (AI) has long been looked at as an “industry game-changer” but has merely become jargon than actual hands-on technology. According to a McKinsey , only 8% of respondents across industries said their AI-relevant data are accessible by systems across the organization. billion in 2019 to $40.74 Robert Yocum.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Webbiquity

MARCH 2, 2021

Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. The Outline.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? Presenting results of original research is often a strong draw. A third important element is your presenters. Image credit: Karolina Grabowska from Pexels.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113