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Securing Content, Documents, Information and Data

Biznology

But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? That makes it critical to have policies, processes, training and tools in place to protect data and information that you’ve promised to safeguard.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

The attitude for change continued in 2023, especially among large retailers and other organizations that wanted better results from their email platforms. As an industry, we email marketers were focused on getting back to doing things. In 2023, we transitioned away from COVID-era changes and getting back to business. Get MarTech!

Planning 123
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10 social media monitoring tools to inform your campaigns

Sprout Social

The platform also makes it a cinch to label and organize notable customer conversations and competitor activity. Recent features include the ability to also see when a competitor boosts an organic post as an ad. Specifically, the platform highlights common complaints within any given industry through sentiment analysis.

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6sense Named Organization of the Year for Innovation in Sales and Marketing Industry

6sense

6sense, the leading Account Engagement Platform, today announced the company has been named an Organization of the Year by the Business Intelligence Group. Magazine , The American Business Awards and the Software and Information Industry Association (SIIA CODiE) earlier this year. No Cold Calls ,” and CMO at 6sense. “We

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit

Content Standard

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

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Industry benchmarks to inform your social media presence

Sprout Social

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. How can sales organizations meet the buyer along the journey at the perfect time? Download this eBook to find out!

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. It may even damage your organization's reputation.