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Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website contentThis is only a content summary. Please click on the headline to read the full article.

Content Marketing for Industrial Companies – Authenticity is Mission Critical

Industrial Marketing Today

Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [.] The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Strategies Authenticity Buyer Personas industrial buy cycle Industrial Marketing Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception.

Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers. Visit my website for more content on industrial marketing.]. This is only a content summary.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Lots of Choices There are plenty of vendors beyond the handful of industry leaders.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. sales agent to the information manager and broader business ecosystem.

A blueprint for succeeding in a world of overwhelming information density

grow - Practical Marketing Solutions

… and thrown into this mix is perhaps the most profound change to our industry since the mobile phone — malignant growth in information density. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020. I could argue that this is the most difficult time to be in marketing … ever. We need ideas.

Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Buyers can easily find information about your products and that of your competition from their online research. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”. See Use Content Marketing to Manage Industrial Sales Funnels and Creating Digital Content for Industrial Marketing ).

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Even though the content marketing adoption rate for these companies is at an impressive 83%, I am surprised that it is even that high; the Manufacturing/ Processing industry (as defined in the report) is dead last among the six industries studied.

Industrial Content Marketing with Purpose

Industrial Marketing Today

Manufacturers and industrial companies cannot be content with just publishing content, their content marketing needs to drive the sales process. However, creating content that will convert traffic into leads in one fell swoop is a challenge since industrial sales typically have long sales cycles and a multitude of stakeholders are involved in the purchase decision. Your content must convince the reader of the value exchange before they’ll part with their contact information in exchange for your offer. See Problem-centric Industrial Marketing ).

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. sales agent to the information manager and broader business ecosystem.

The Big Disconnect: Marketing Challenges in the Staffing Industry

Haley Marketing

If you missed any of the earlier posts, here are the other installments in this series: Biggest Recruiting Challenges in the Staffing Industry. Bridging Technical Skills Gaps in the Staffing Industry. Staffing Industry Sales: How Do Sales Reps Spend Their Time? Biggest Sales Challenges in the Staffing Industry. Staffing Industry Marketing: The Secret Weapon.

How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]

Hubspot

Did you ever stop to think about how much of your personal information is out there on the web? They compile everything they can from your online and public record activity -- from online survey information to social media posts to magazine subscriptions to credit card report headers -- and sell that data to others. In fact, it gets way creepier. Ever heard of data brokers?

An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media

Haley Marketing

Most importantly, I’ve seen the staffing industry shift. More importantly, the staffing industry IS catching on. Let’s be honest the staffing industry NEEDS social media. Are you targeting a light industrial candidate who doesn’t necessarily need past experience or qualifications? Giving people a glimpse of something that they could truly otherwise only imagine.

Standing out in a world of information density

grow - Practical Marketing Solutions

I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. There is no blanket answer to the issue of standing out in a world of increasing information density. It is highly dependent on the competitive circumstances of your industry. It is highly dependent on the competitive circumstances of your industry.

How to Leverage Content Marketing in “Boring” B2B Industries

KoMarketing Associates

For instance, you could walk through common acronyms, industry slang, or best practices that might be tedious to read. As long as it doesn’t include any proprietary information, make it public so even potential customers can see what it’s like to work with you. In the majority of industries, customers are looking for ways to solve a problem they’re having.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. sales agent to the information manager and broader business ecosystem.

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. The industrial buy cycle has not changed. However, the way potential buyers look for information has. One thing is certain; “business as usual” is not working in the industrial sector. See Problem-centric Industrial Marketing ).

Staffing Industry Recruiting: Bridging the Tech Skills Gap

Haley Marketing

Earlier this year,  we conducted our 2016 Staffing Industry Sales, Marketing & Recruiting Survey of over 500 staffing professionals. The data from this question  confirms what we already know: staffing and recruiting firms are struggling to recruit information technology, skilled trades and engineering talent. ” Recruiting Takeaways. in better locations.

Using Content Marketing in the Professional Services Industry

Hubspot

They won’t be in the same industry (those are competitors), but tangential ones. Write up blogs that fit into the messaging types described above, and then include links in them that lead to the next useful piece of information. Webinars, however, are a lot easier to manage and execute, and they make gathering registrants’ information very simple. By sharing that solution!

Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels

bizible

The coverage was broad, so we are blogging a series of deep dives into our survey data to uncover industry and firmographic trends. And if you’re curious whether it varies by industry, you would be correct. Depending on which industry you’re in, you can expect success from certain key marketing channels and activities. Meet The Industries. It was a lot of data to share.

20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? Okay, disclaimer. I''m an extrovert, but some of the most admirable and remarkable professionals in this industry are introverts! First of all, this presentation presents the information in an awesome way -- through sketchnotes. Well, we can''t get enough. Mark O''Toole.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

It is often a lengthy process, requiring a lot of information. Get customers and industry experts to recommend your product. For more information, read my previous post about this. ). 3. Ask for a minimum of contact information when CIOs download your materials. They’ll appreciate your professional approach and your industry knowledge. They want proof.

Mail 43

Why a Content BOM is Crucial to a Successful Industrial Web Design

Industrial Marketing Today

Read on…. I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign). It is not surprising then that many of these industrial web redesigns are nothing more than a cosmetic facelift with copy-pasted content from their old site and/or outdated marketing collateral. To manufacture an industrial product, you need a complete BOM. The same principle applies to industrial web designs. Think of your industrial website as the result of careful engineering and manufacturing.

10 Winning Ways to Keep up with Industry Trends

Vertical Response

Staying up to date in an industry that’s constantly shifting isn’t easy, but being aware of changes as they’re happening can keep you ahead of the curve. To help stay on the ball with industry challenges, opportunities and trends, check out our recommendations below. 1. Although the quality of blogs can vary, many are a great source of current information.

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. personally suggest that anyone interested in the industry buy a copy for themselves and another for someone they love. See www.raabguide.com/vest for details.

Industrial Marketing is not Disconnected Tactics

Industrial Marketing Today

Many manufacturers and industrial companies are learning some hard lessons these days. When that doesn’t work, they turn to the Internet in search of information on how to do industrial marketing on a shoestring budget. After being burned a few times by free tips from self-proclaimed experts online, they become frustrated and are suspicious of any more advice even if it is from a legitimate and proven industrial marketing consultant. In short, they are now looking for Cheap Miracles or may be, Industrial Marketing Made in China. Measure, refine and repeat.

Busted! 23 Marketing Myths Held By (Some) Industries

Hubspot

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. Even though inbound marketing is becoming widely known and used among many industries, some skeptics still think it is just an Internet “fad.” Don’t get us wrong. Shoot for the marathon.

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data enables accurate targeting and identification of the common traits your customers possess across demographics like age, location, industry and income. Data Is King. But never fear.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. I can sense the confusion in the room or over the phone when I tell them that creating engaging digital content is much more than copywriting. Myth: We want our site visitors to call our sales team for more information.

Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Industrial Marketing Today

Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. However, my clients look to me for answers for overcoming their lead generation challenges using my knowledge and experience in industrial marketing. One strategy that has consistently produced good results for my industrial clients is using the power of industrial content marketing.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Act-On

So, we asked press, analysts and other industry influencers, “What’s a retro concept, throwback idea, or disruptive strategy that will make headway with marketers in 2017? Industry Analyst and Host of CXOTALK. That customer feedback can then inform your marketing strategy. As an example, if you choose to personalize based on industry or vertical, that information has to be correct.  If your campaign is part of a pipeline reheat initiative, interview the sales person, check the account history and past marketing data to get it right. Daniel Newman.

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies

Act-On

In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances. The marketing campaigns that survive the strict scrutiny of the Financial Industry Regulatory Authority (FINRA) are often overlooked by millennials, who are less likely to purchase on credit than generations before them. Finance. FINRA.

The Disruptive Forces Reshaping the Marketing Industry

It's All About Revenue

At a recent panel discussion - formed part of the recent Modern Marketing Tour Melbourne, Australia conducted by Oracle Marketing Cloud featured three leading Australian marketers who shared their views on the forces shaping their industry. Since marketing was first invented, an argument's been raging about whether it's an art or a science. and what isn't. Marketing Automation

Is Your Industrial Website Leaking Leads?

Industrial Marketing Today

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. In short, you may have a leaky industrial Website. Often, I find industrial websites designed with no thought given to traffic conversion. While making your contact information very visible on your site is a good idea, it is not very effective in converting site traffic into named contacts or leads. Now What? ).

Case study: Creating social media benefits in a regulated industry

grow - Practical Marketing Solutions

People are so thirsty for information if they are in a predicament. The post Case study: Creating social media benefits in a regulated industry appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. People are so thirsty for information if they are in a predicament. Legal. Financial. Pharmaceutical. “We’re that far behind.” ” Results.

Create a Content Series for Industrial Marketing

Industrial Marketing Today

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. Put these higher value content behind simple sign-up forms for lead generation (Readers are more likely to part with their contact information if they find value in your blog posts). Let me know what you think of my industrial marketing strategy of creating a content series. Happy New Year! The question – what do we write about? The answer – create a content series. Fresh Content = Better SEO.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Per Google guidelines , your Merchant Center account lets you manage your product information, while your AdWords account helps you manage your ads and campaigns (in this case, of your product information).

Free Marketing for the Staffing Industry

Haley Marketing

Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced that their latest free marketing graphics and articles are available for download. According to Haley Marketing CEO, David Searns: "Haley Marketing is committed to supporting the staffing industry. For Immediate Release.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. What better way to deliver valuable information to buyers than to walk a mile in their shoes? Leverage Surveys.

Industrial Content Marketing is Not Just for SEO

Industrial Marketing Today

Content marketing is a central topic in most of my recent conversations with industrial companies. agree that SEO is a very important goal of content marketing; after all, your website needs to be found by the right people when they are searching for industrial products and services that you provide. However, your industrial marketing content must do a lot more than just SEO. Things begin to get very complicated when industrial companies realize that there is much more to content marketing than just publishing content for search engines. That is the good news.