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Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

Content Marketing for Industrial Companies – Authenticity is Mission Critical

Industrial Marketing Today

Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [.] The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Strategies Authenticity Buyer Personas industrial buy cycle Industrial Marketing

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Penetration reached eight percent among larger firms and varied substantially by industry.

Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. B2B Marketing Trends for 2016 25 Create More Collaborative Content Interviewing external thought leaders from your industry and incorporating their.

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

Customer journey mapping is just one feature within suitecx, which is sold as three modules: diagnosticcx to gather and organize customer experience information; visualizecx to display maps, findings, and recommendations; and precisioncx, which defines contact strategies and campaign flows.

A blueprint for succeeding in a world of overwhelming information density

grow - Practical Marketing Solutions

… and thrown into this mix is perhaps the most profound change to our industry since the mobile phone — malignant growth in information density. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020.

Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Buyers can easily find information about your products and that of your competition from their online research. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Many of the manufacturers and industrial companies fall in the smaller size category.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. B2B Marketing Trends for 2016 25 Create More Collaborative Content Interviewing external thought leaders from your industry and incorporating their.

The Big Disconnect: Marketing Challenges in the Staffing Industry

Haley Marketing

If you missed any of the earlier posts, here are the other installments in this series: Biggest Recruiting Challenges in the Staffing Industry. Bridging Technical Skills Gaps in the Staffing Industry. Staffing Industry Sales: How Do Sales Reps Spend Their Time?

Industrial Content Marketing with Purpose

Industrial Marketing Today

Manufacturers and industrial companies cannot be content with just publishing content, their content marketing needs to drive the sales process. However, creating content that will convert traffic into leads in one fell swoop is a challenge since industrial sales typically have long sales cycles and a multitude of stakeholders are involved in the purchase decision. See Problem-centric Industrial Marketing ). See Industrial Marketing Content that Helps Buyers ).

How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]

Hubspot

Did you ever stop to think about how much of your personal information is out there on the web? There is a slew of information on you out there that''s being added to every day.

How to Leverage Content Marketing in “Boring” B2B Industries

KoMarketing Associates

For instance, you could walk through common acronyms, industry slang, or best practices that might be tedious to read. As long as it doesn’t include any proprietary information, make it public so even potential customers can see what it’s like to work with you.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. B2B Marketing Trends for 2016 25 Create More Collaborative Content Interviewing external thought leaders from your industry and incorporating their.

Standing out in a world of information density

grow - Practical Marketing Solutions

I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. There is no blanket answer to the issue of standing out in a world of increasing information density.

An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media

Haley Marketing

Most importantly, I’ve seen the staffing industry shift. More importantly, the staffing industry IS catching on. Let’s be honest the staffing industry NEEDS social media.

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. The industrial buy cycle has not changed. However, the way potential buyers look for information has.

20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? I''m an extrovert, but some of the most admirable and remarkable professionals in this industry are introverts!

Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels

bizible

The coverage was broad, so we are blogging a series of deep dives into our survey data to uncover industry and firmographic trends. And if you’re curious whether it varies by industry, you would be correct. Meet The Industries.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

It is often a lengthy process, requiring a lot of information. Get customers and industry experts to recommend your product. For more information, read my previous post about this. ). Ask for a minimum of contact information when CIOs download your materials.

B2B 43

The Big Disconnect: Marketing Challenges in the Staffing Industry

Haley Marketing

If you missed any of the earlier posts, here are the other installments in this series: Biggest Recruiting Challenges in the Staffing Industry. Bridging Technical Skills Gaps in the Staffing Industry. Staffing Industry Sales: How Do Sales Reps Spend Their Time?

Tips 19

Staffing Industry Recruiting: Bridging the Tech Skills Gap

Haley Marketing

Earlier this year, we conducted our 2016 Staffing Industry Sales, Marketing & Recruiting Survey of over 500 staffing professionals. As our data showed, overcoming technical skills gaps is a huge challenge in our industry.

Why Information Overload Shouldn’t Be a Big Marketing Concern

Content Standard

It’s a torrent of information, but information overload never sets in; I’m totally comfortable navigating through it all. According to the Pew Research Center, the large majority of Americans don’t feel that too much information is an issue for them.

Why a Content BOM is Crucial to a Successful Industrial Web Design

Industrial Marketing Today

I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign). It is not surprising then that many of these industrial web redesigns are nothing more than a cosmetic facelift with copy-pasted content from their old site and/or outdated marketing collateral. I’ve used the term content BOM because many of my readers are from manufacturing, engineering and industrial companies.

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies

Act-On

In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances. The simple solution is to keep up-to-date with changing FINRA regulations using their regular informational notices.

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

10 Winning Ways to Keep up with Industry Trends

Vertical Response

Staying up to date in an industry that’s constantly shifting isn’t easy, but being aware of changes as they’re happening can keep you ahead of the curve. To help stay on the ball with industry challenges, opportunities and trends, check out our recommendations below.

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data also informs the best time to reach your customer.

Industrial Marketing is not Disconnected Tactics

Industrial Marketing Today

Many manufacturers and industrial companies are learning some hard lessons these days. When that doesn’t work, they turn to the Internet in search of information on how to do industrial marketing on a shoestring budget. After being burned a few times by free tips from self-proclaimed experts online, they become frustrated and are suspicious of any more advice even if it is from a legitimate and proven industrial marketing consultant.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Industrial buying decisions are usually made by a committee of different stakeholders and rarely by an individual.

Using Content Marketing in the Professional Services Industry

Hubspot

They won’t be in the same industry (those are competitors), but tangential ones. Write up blogs that fit into the messaging types described above, and then include links in them that lead to the next useful piece of information.

Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Industrial Marketing Today

Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. However, my clients look to me for answers for overcoming their lead generation challenges using my knowledge and experience in industrial marketing.

Busted! 23 Marketing Myths Held By (Some) Industries

Hubspot

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. 9) “Marketing is not needed in an RFP-driven industry.”.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Need more information? References to organizations, memberships, and industry affiliations.

The Disruptive Forces Reshaping the Marketing Industry

It's All About Revenue

At a recent panel discussion - formed part of the recent Modern Marketing Tour Melbourne, Australia conducted by Oracle Marketing Cloud featured three leading Australian marketers who shared their views on the forces shaping their industry.

Is Your Industrial Website Leaking Leads?

Industrial Marketing Today

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. In short, you may have a leaky industrial Website. Often, I find industrial websites designed with no thought given to traffic conversion. I suggest that you create a digital self-service center on your industrial Website.

Case study: Creating social media benefits in a regulated industry

grow - Practical Marketing Solutions

People are so thirsty for information if they are in a predicament. The post Case study: Creating social media benefits in a regulated industry appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. People are so thirsty for information if they are in a predicament.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.