Industry Business Intelligence. The “playbook” also included industry information for the related vertical markets.  Insights to help facilitate a sale were provided, including:  industry trends, recommended communication strategies and statistics. The “playbook” then wrapped all of this information up into a solution that allowed the B2B sales force to monitor and manage the sales process from pre-planning and lead identification, all the way through their call strategy and communication approaches.  Wendy Boyce. Sales Planning Tools. Jump start sales. MORE >>

The sales playbook is an important tool that Marketing often uses to provide invaluable marketing information and sales tips. Provide all relevant marketing touch and transactional information about each site.  If they are customers, provide product purchase information.  Minimize the need for the sales rep to hunt elsewhere for marketing information when preparing a sales call. Link relevant information to address the sales opportunity. Teach while enabling with Industry Primers.  What are the business issues that your key industries are facing? MORE >>

He lists five ways that hybrids will disrupt and ultimately transform the industry — number five being my favorite: “ They create more accountability through measurement.  Marketing executives are drowning in data, with access to endless streams of information about prospects and customers. Leading marketing agencies turn information into intelligence, and intelligence into action. Barb Coté. Scientists have reported the discovery of hybrid sharks — a cross between the Black Tip Shark and the Austrailan Black Tip Shark. Not all hybrids are a threat. drive a hybrid. MORE >>

know that banks and financial institutions are subject to regulations that many other businesses cannot comprehend, and there are risks upon risks over customer information, account numbers, credit card numbers and such being leaked. firmly believe, however,  that social media for banks does not need to center around account specific information. Social communities can be used not only to build loyal customers, but to share industry news, local news, and gather feedback to be used in future product development and offerings, as well as sharing current banking product promotions. MORE >>

Attach firmographic information such as industry, number of employees, company sales, and geography. Attach customer type information based on your analysis’s start and end times. Many companies measure the impact of their campaigns one by one. Campaigns are measured, assessed for ROI, and future decisions are based on past experience/results. This may be partially due to how campaigns are managed – digital and web teams might be separate from more traditional direct mail and advertising teams, or marketing teams might be distinct by product segment. MORE >>