| | | Ad Your Comment Here | |  Industry + Information | 10 articles |
| Page 1 of 1 | Previous | Next | AD YOUR COMMENT HERE AUGUST 9, 2010  5 Tips for Selling the Value of Social Media Inside Your Company “We want our customers coming to our website for information about us, not Facebook.&#. Does the engineer worry that too much information about her product will be revealed publicly? Provide evidence that your customers are already present on social media and talking about topics related to your industry. Find her on Twitter and LinkedIn. You’re not alone. | AD YOUR COMMENT HERE MAY 7, 2013 Steve Nicholls on Social Media as a Crucial Component for Success Fourth, social media allows businesses to get information from collective intelligence, i.e. the ‘global brain’ of the web community, as Tim O’Reilly, founder of O’Reilly Media, defines it. His background as a project manager, combined with his extensive experience in the business and technology industries, has given him the unique ability to help companies lay their own blueprint for social media success. Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. can be found or created. | | | | | |
| | | AD YOUR COMMENT HERE NOVEMBER 17, 2010 Guest post: @tracytilly on blogging as a job recruiter in Syracuse We each tell our tales about our industry in a way that teaches a lesson to the reader. In the recruiting industry, and many others, there are so many hindsight observations that we learn from as we grow, and disclosing this information to our readers is our way of helping people learn from others’ mistakes! Many individuals can learn from a general rule and in the recruiting industry this is very important. We also utilize Facebook to share company pictures and news, job postings, information and, again, sharing our latest blog post. We blog for many reasons. | AD YOUR COMMENT HERE JUNE 21, 2012 Platforms Shaping Our World – Panel discussion at #2012Academic Summit Industry sources were the top ways to get stories, followed by PR contacts, press releases, wire services and then email pitches. We’ve done the hard work of making sure you’re following legitimate journalists, with verified information. Which journalists are top of their beat, talking about the topics I need, using social information. A panel with representatives from multiple social platforms telling us what they’re all about. Part of the Edelman Academic Summit 2012. Speakers. Mark Coatney , Director/Media Evangelist at Tumblr. Moderator. Mario Sundar. | AD YOUR COMMENT HERE AUGUST 5, 2010  Thoughts on Flipboard: Content vs Social or the legal issues of it, or how it’ll effect the journalism industry (all interesting topics and great discussions of course). When it’s the actual content – the words, the information – that you’re after, simplicity wins out. I’ve been using Flipboard for about two weeks now. It’s all the buzz so I thought I’d put out a few of my thoughts on it so far. Do I like it? Do I LOVE it? | | | | | | | |
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AD YOUR COMMENT HERE | FRIDAY, SEPTEMBER 17, 2010  Fall Trends: Location, Mobile and Group-buying
We’ve also given some tips and hints on how you can start to work these new trends into your marketing efforts, no matter what industry you’re in. Notebooks, iPads, Kindles etc are continuing to shape the way we consume information. The number of clicks needed to get to key information is vitally important for mobile users, so be sure to test your site to make sure that you highlight your most viewed content in a way that limits the number of page views each visitor needs to get what they are looking for. Location, location, location. We know. Mobile devices. MORE >> -
AD YOUR COMMENT HERE | FRIDAY, SEPTEMBER 10, 2010  Does a Content Production Strategy Have a Place in Manufacturing?
Did you know that 46% of industrial professionals spend at least 6 hours every day online for work related activities? Industry trade articles. Did you know that 68% of people who download and read white papers actually contact the vendor for more information on their products? It’s probably pretty safe to say that the manufacturing sector has generally been a “follower&# in its adoption of online marketing practices. Is manufacturing a content-hopeless space? Should we just forget about it? Key word there? Searchable. What does this mean? Get found early. MORE >> -
AD YOUR COMMENT HERE | FRIDAY, APRIL 30, 2010  B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored
At one point she explained how they were not offering email contact information on the new site, no change from their current site. When you’re in more traditional industries – ones that rely primarily on contact via phone and have not yet shifted to other forms of communication – there’s a tendency to fear change in terms of how relationships can be developed and managed (we won’t even get into the general stigmas around using email and social networks in this context, as that’s certainly a big barrier for many). The company’s decision was based on their desire to suggest (force?) MORE >> -
AD YOUR COMMENT HERE | FRIDAY, APRIL 30, 2010  B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored
At one point she explained how they were not offering email contact information on the new site, no change from their current site. When you’re in more traditional industries – ones that rely primarily on contact via phone and have not yet shifted to other forms of communication – there’s a tendency to fear change in terms of how relationships can be developed and managed (we won’t even get into the general stigmas around using email and social networks in this context, as that’s certainly a big barrier for many). The company’s decision was based on their desire to suggest (force?) MORE >>
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