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Steve Nicholls on Social Media as a Crucial Component for Success

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Fourth, social media allows businesses to get information from collective intelligence, i.e. the ‘global brain’ of the web community, as Tim O’Reilly, founder of O’Reilly Media, defines it. His background as a project manager, combined with his extensive experience in the business and technology industries, has given him the unique ability to help companies lay their own blueprint for social media success. Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time.

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MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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A study released last month by MarketingProfs  and the Content Marketing Institute  highlights some significant numbers in the area of content marketing for the B2B industry.  In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. More budget is being spent on content marketing. Content type is varied. Related articles.

Platforms Shaping Our World – Panel discussion at #2012Academic Summit

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Industry sources were the top ways to get stories, followed by PR contacts, press releases, wire services and then email pitches. We’ve done the hard work of making sure you’re following legitimate journalists, with verified information. Which journalists are top of their beat, talking about the topics I need, using social information. A panel with representatives from multiple social platforms telling us what they’re all about. Part of the Edelman Academic Summit 2012. Speakers. Mark Coatney , Director/Media Evangelist at Tumblr. Moderator. Mario Sundar.

Does a Content Production Strategy Have a Place in Manufacturing?

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Did you know that 46% of industrial professionals spend at least 6 hours every day online for work related activities? Industry trade articles. Did you know that 68% of people who download and read white papers actually contact the vendor for more information on their products?  Should we just forget about it? Key word there? Searchable. What does this mean? Get found early. 

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. sales agent to the information manager and broader business ecosystem.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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At one point she explained how they were not offering email contact information on the new site, no change from their current site. [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. people to pick up the phone and call them.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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At one point she explained how they were not offering email contact information on the new site, no change from their current site. [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. people to pick up the phone and call them.

Guest post: @tracytilly on blogging as a job recruiter in Syracuse

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We each tell our tales about our industry in a way that teaches a lesson to the reader. In the recruiting industry, and many others, there are so many hindsight observations that we learn from as we grow, and disclosing this information to our readers is our way of helping people learn from others’ mistakes! Many individuals can learn from a general rule and in the recruiting industry this is very important. We also utilize Facebook to share company pictures and news, job postings, information and, again, sharing our latest blog post. We blog for many reasons.

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website contentThis is only a content summary. Please click on the headline to read the full article.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. sales agent to the information manager and broader business ecosystem.

Content Marketing for Industrial Companies – Authenticity is Mission Critical

Industrial Marketing Today

Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [.] The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Strategies Authenticity Buyer Personas industrial buy cycle Industrial Marketing Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception.

Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers. Visit my website for more content on industrial marketing.]. This is only a content summary.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Lots of Choices There are plenty of vendors beyond the handful of industry leaders.

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. In today’s complex selling environment, few industries find themselves spared from the challenges of marketing to an increasingly powerful buyer. The manufacturing industry is no exception.

How to Leverage Content Marketing in “Boring” B2B Industries

KoMarketing Associates

For instance, you could walk through common acronyms, industry slang, or best practices that might be tedious to read. As long as it doesn’t include any proprietary information, make it public so even potential customers can see what it’s like to work with you. In the majority of industries, customers are looking for ways to solve a problem they’re having.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. sales agent to the information manager and broader business ecosystem.

10 Marketing Leaders Distinguished by Industry Expertise

CMO Essentials

Well, given the ability of any buyer or consumer to fact check, verify, of challenge any information presented to him or her, it’s never been more important to practice what you preach, and walk the walk of the talk you’re talking. Industry: IT / Computer Networking. Industry: Human Capital Management. Industry: Customer Experience Management. Industry: Manufacturing.

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

Customer journey mapping is just one feature within suitecx, which is sold as three modules: diagnosticcx to gather and organize customer experience information; visualizecx to display maps, findings, and recommendations; and precisioncx, which defines contact strategies and campaign flows. Pricing is similarly industrial, starting at $15,000 per module for up to three users.

Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Buyers can easily find information about your products and that of your competition from their online research. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”. See Use Content Marketing to Manage Industrial Sales Funnels and Creating Digital Content for Industrial Marketing ).

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Even though the content marketing adoption rate for these companies is at an impressive 83%, I am surprised that it is even that high; the Manufacturing/ Processing industry (as defined in the report) is dead last among the six industries studied.

Staffing Industry Recruiting: Bridging the Tech Skills Gap

Haley Marketing

Earlier this year,  we conducted our 2016 Staffing Industry Sales, Marketing & Recruiting Survey of over 500 staffing professionals. The data from this question  confirms what we already know: staffing and recruiting firms are struggling to recruit information technology, skilled trades and engineering talent. ” Recruiting Takeaways. in better locations.

Industrial Content Marketing with Purpose

Industrial Marketing Today

Manufacturers and industrial companies cannot be content with just publishing content, their content marketing needs to drive the sales process. However, creating content that will convert traffic into leads in one fell swoop is a challenge since industrial sales typically have long sales cycles and a multitude of stakeholders are involved in the purchase decision. Your content must convince the reader of the value exchange before they’ll part with their contact information in exchange for your offer. See Problem-centric Industrial Marketing ).

How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]

Hubspot

Did you ever stop to think about how much of your personal information is out there on the web? They compile everything they can from your online and public record activity -- from online survey information to social media posts to magazine subscriptions to credit card report headers -- and sell that data to others. In fact, it gets way creepier. Ever heard of data brokers?

An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media

Haley Marketing

Most importantly, I’ve seen the staffing industry shift. More importantly, the staffing industry IS catching on. Let’s be honest the staffing industry NEEDS social media. Are you targeting a light industrial candidate who doesn’t necessarily need past experience or qualifications? Giving people a glimpse of something that they could truly otherwise only imagine.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Per Google guidelines , your Merchant Center account lets you manage your product information, while your AdWords account helps you manage your ads and campaigns (in this case, of your product information).

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. What better way to deliver valuable information to buyers than to walk a mile in their shoes? Leverage Surveys.

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. The industrial buy cycle has not changed. However, the way potential buyers look for information has. One thing is certain; “business as usual” is not working in the industrial sector. See Problem-centric Industrial Marketing ).

Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels

bizible

The coverage was broad, so we are blogging a series of deep dives into our survey data to uncover industry and firmographic trends. And if you’re curious whether it varies by industry, you would be correct. Depending on which industry you’re in, you can expect success from certain key marketing channels and activities. Meet The Industries. It was a lot of data to share.

20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? Okay, disclaimer. I''m an extrovert, but some of the most admirable and remarkable professionals in this industry are introverts! First of all, this presentation presents the information in an awesome way -- through sketchnotes. Well, we can''t get enough. Mark O''Toole.

A blueprint for succeeding in a world of overwhelming information density

grow - Practical Marketing Solutions

… and thrown into this mix is perhaps the most profound change to our industry since the mobile phone — malignant growth in information density. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020. I could argue that this is the most difficult time to be in marketing … ever. We need ideas.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

It is often a lengthy process, requiring a lot of information. Get customers and industry experts to recommend your product. For more information, read my previous post about this. ). 3. Ask for a minimum of contact information when CIOs download your materials. They’ll appreciate your professional approach and your industry knowledge. They want proof.

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An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

One of the tasks we have as a content team is to execute timely, relevant industry news articles for our clients. While every client is different, we have a basic framework in place for creating news articles from start to finish, which ultimately results in getting our news buzzing within the appropriate industries. Developing a Client Questionnaire. Research. Aggregating Resources.

Why a Content BOM is Crucial to a Successful Industrial Web Design

Industrial Marketing Today

Read on…. I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign). It is not surprising then that many of these industrial web redesigns are nothing more than a cosmetic facelift with copy-pasted content from their old site and/or outdated marketing collateral. To manufacture an industrial product, you need a complete BOM. The same principle applies to industrial web designs. Think of your industrial website as the result of careful engineering and manufacturing.

Busted! 23 Marketing Myths Held By (Some) Industries

Hubspot

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. Even though inbound marketing is becoming widely known and used among many industries, some skeptics still think it is just an Internet “fad.” Don’t get us wrong. Shoot for the marathon.

10 Winning Ways to Keep up with Industry Trends

Vertical Response

Staying up to date in an industry that’s constantly shifting isn’t easy, but being aware of changes as they’re happening can keep you ahead of the curve. To help stay on the ball with industry challenges, opportunities and trends, check out our recommendations below. 1. Although the quality of blogs can vary, many are a great source of current information.

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. personally suggest that anyone interested in the industry buy a copy for themselves and another for someone they love. See www.raabguide.com/vest for details.

Industrial Marketing is not Disconnected Tactics

Industrial Marketing Today

Many manufacturers and industrial companies are learning some hard lessons these days. When that doesn’t work, they turn to the Internet in search of information on how to do industrial marketing on a shoestring budget. After being burned a few times by free tips from self-proclaimed experts online, they become frustrated and are suspicious of any more advice even if it is from a legitimate and proven industrial marketing consultant. In short, they are now looking for Cheap Miracles or may be, Industrial Marketing Made in China. Measure, refine and repeat.

The Disruptive Forces Reshaping the Marketing Industry

It's All About Revenue

At a recent panel discussion - formed part of the recent Modern Marketing Tour Melbourne, Australia conducted by Oracle Marketing Cloud featured three leading Australian marketers who shared their views on the forces shaping their industry. Since marketing was first invented, an argument's been raging about whether it's an art or a science. and what isn't. Marketing Automation

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. I can sense the confusion in the room or over the phone when I tell them that creating engaging digital content is much more than copywriting. Myth: We want our site visitors to call our sales team for more information.

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data enables accurate targeting and identification of the common traits your customers possess across demographics like age, location, industry and income. Data Is King. But never fear.